Does Social Media Marketing Really Matter to your Business?

social media marketing

Social media marketing is one of the best ways to optimize your online content. When you incorporate social media marketing into your overall marketing plan you will see a huge boost in your earnings at the end of the year, but how do you know which social media networks you should put your energy into?

According to Knoxweb, who has been around longer than social media, targeting your demographic with social media is just as important as your online advertising. When you utilize social media marketing the right way, you can see a nice improvement in your ROI.

Spreading yourself too thin can be easy to do especially when you consider how many social media channels there are. With Pinterest, Instagram, Twitter, and SnapChat and of course Facebook, the most popular of all, it’s hard to know where to focus your attention.

Facebook-The largest social media network on the planet also has the best avenues for marketing. With Facebook you can target your ads by age, gender and location, and at just a few dollars a week, it’s a great place to start your social media marketing campaign. The Facebook Live feature allows you to share your products and services in real time as well giving you an even better opportunity to reach your target market.

Pinterest-An online bulletin board of sorts, Pinterest is where you should put your ad dollars if you are targeting the female demographic. Pinterest helps people find ideas for everything in life, that’s why businesses, especially retailers should incorporate Pinterest into their marketing efforts.

Twitter-With minimal characters per Tweet, it’s important to engage your users with smart posts that will engage your users and followers. With Twitter, you pay when you hit your marketing target. It’s great for Twitter engagement and website conversions as you only pay Twitter when someone takes action. Any additional engagements are free. If you decide to run a followers campaign on Twitter, you only pay for the users who start following you and your account.

SnapChat-With one on one engagement, you can take people into your company giving them content that will encourage users to follow you and your website. SnapChat is one of the best ways to build a following and engage with your users. With SnapChat, you can go behind the scenes giving your business the opportunity to shine, especially if you are targeting teens and millennials.

Instagram-Owned by Facebook, Instagram is the place to be if you use photos or videos to show off your business. The average user spends about 25 minutes every day on Instagram, and with more than 80 million people in the US using Instagram, you would be foolish not to advertise on this social media platform that posts 40 million photos every day.

If you have no time or inclination for social media marketing, Knoxweb can help. Knoxweb understands how to target your market with clever social media marketing tactics that will get you more views, likes, comments, and shares.

Stop relying on an overworked staff member and call Knoxweb for a social media marketing consultation. You will be amazed at how affordable marketing on social media really is.

Call or click for a no obligation social media marketing consultation from Knoxweb today.