If you aren’t getting the results you had hoped for maybe it’s time you took a look at your overall digital marketing plan. This is extremely important, especially if you haven’t done so lately.

According to Knoxweb taking stock of your coonventional and digital marketing methods is vital if you want to stay at the top of your game.

Digital Marketing Overhaul

Because digital marketing has changed so much over the past decade looking at your past efforts is a good way to gage what has and hasn’t worked.

For example, if you are still putting the majority of your time in your email marketing blasts you may want to reconsider.

If you follow the Knoxweb Blog you will know that while email marketing is still a viable way to stay in touch it isn’t the most popular.

Text Message Marketing

Text message marketing is the new way to stay in touch with clients. Your digital marketing agency in Knoxville explains that while it may seem odd text message marketing is less intrusive than email marketing.

Unfortunately up to 85 percent of emails are considered spam. By comparison, SMS, or text messages, are not considered spam and have a much better open rate.

If you don’t have a clue where to begin, talk to Knoxweb. This team of dedicated creatives has what it takes to help you expand your reach with a text message marketing plan that actually works.

In addition to open rates, SMS also provides better conversion, engagement and customer acquisition than email. Text message marketing is also more cost effective.

AI Marketing with Knoxweb

Artificial intelligence marketing is the new buzz word when it comes to the digital world. Everyone seems to be talking about it. However, not all companies are utilizing AI marketing to their advantage.

While some disagree you can’t argue the fact that artificial intelligence is making its way into the modern world.

AI uses natural language to deliver relevant, accurate and even human like analysis. This makes customer engagement more beneficial, authentic and easier. With AI digital marketers can easily streamline research while engaging the right audience.

Video Marketing with VideoGrabber

Although video marketing has been around for a while now some people are not providing clients and customers with this growing marketing tool.

Knoxweb explains that video is the most popular means of acquiring information. If you aren’t using video on your digital marketing campaigns you are most likely losing business.

People are visual creatures and like to watch something rather than read about it. For example if given the choice between a video and even a photo and text your audience will usually go for the video version.

This digital marketing agency uses VideoGrabber to create compelling content that your clients and customers will love. So much so that video just might become the new favorite way to advertise your products and services.

Mobile Apps and Digital Marketing

Knoxweb has been in the digital business since 1996. In 2011 the team added another company to the umbrella. This company designs and builds mobile applications. In fact, Bluestone Apps, the sister company to Knoxweb, is responsible for over 300 mobile apps in both stores.

What makes that figure even more impressive is firstly, each application is custom made. Secondly, you will never have to deal with a templated mobile app. Thirdly your new app is ready to launch in just 90 days.

Getting an app built is easy. Ask for a quote and get your mobile app in store in three months. Mobile apps are now more popular than responsive websites and could be just what you need to give your company the boost it needs.

Social Media Marketing

10 years ago people weren’t giving social media much thought. Fast forward to 2023 and everyone is doing it. If you aren’t you could be hurting your business.

In this day and age it is more than Facebook, Twitter and YouTube. Today people have dozens of social media platforms to choose from. Selecting the right sites is important if you want to please your demographic.

For instance, Pinterest is most popular with women. If your products and services cater to the feminine keep pinning. Pinterest has added some great tools in the mobile app that you can use to create a name for yourself on this visual billboard.

Don’t Neglect Short Stories

In addition to Pinterest you may want to check out short videos for business. Posting on Facebook Reelz, Instagram Stories and TikTok will show the fun side of your business. Always keeping up with the competition, YouTube has just added shorts to its lineup.

All of these sites are becoming increasingly popular and are an excellent way to gain attention from the masses.

Digital Marketing with Knoxweb

Take stock of your business and advertising with Knoxweb. You will be thrilled as this digital marketing company has all of the tools you need to help your brand grown.

Send a direct message for an appointment with Knoxweb today.