Knoxville Internet has the tools you need if you have been considering Social Media Marketing. These days, it is imperative that you have some sort of profile on Facebook and Twitter, but what most businesses do not understand is that there are dozens of other social media sites that may work better for your industry.

Pinterest is one of the newer Social Media sites and has quickly taken the World Wide Web by storm.

Pinterest was first developed back in 2009, going live in early 2011. With just 10,000 users, the programmers and founder Ben Silbermann were operating Pinterest from a small apartment moving to corporate headquarters in a few months. In October of 2013, the site was valued at 3.8 billion with more than 40 million daily users.

Pinterest allows any size business to create pages that are designed to promote their organization or business online. These pages, or virtual storefronts, generate more sales than Facebook with a recent case study indicating that users would spend $180.00 on Pinterest compared to the $85.00 the average user spends on Facebook. Users find it easier to browse through the company’s pinboard as opposed to reading posts on Facebook and Tweets on Twitter. Additional brand studies have shown that Pinterest has been more effective when it comes to driving sales through unique and innovative tools such as, “Rich Pins,” which enhances the potential clients experience by showing pins made by small, medium, and large companies.

According to Knoxville Internet, business pages boost their appeal by including enticing pictures, product reviews and even recipes and movie ratings.

Simply put, Pinterest is a pinboard that allows users to create virtual boards sharing things that they have discovered on the internet. Things like favorite fashions and recipes are two of the biggest categories, but other businesses are starting to get in on the act with plumbers, car mechanics, and printing companies creating boards with pictures and labels.

Consumers want a more personal touch when it comes to Pinterest, and though your Facebook page may be polished and professional, your Pinterest page is a place where you can show the more human side of your business.

Pinterest moves quickly, and if you want your business to grow Knoxville Internet can help show you how to pin new video’s, infographics and pictures to your Pinterest page. Knoxville Internet can also show you how to entertain, inform, and educate your users by showing you how to create pins that give your followers as much information as possible when it comes to your business or organization.

The most successful businesses on Pinterest have a page that is well balanced following solid principles that include relevant and organized boards for pins, new products, sales, themed days, and humor. Variety has always been the spice of life, and that is certainly true when it comes to Pinterest. Knoxville Internet will show you how to create original graphics, videos, and pictures that will keep your followers up to date.

Knoxville Internet has been in the business of Web Development and Web Design since 1996 and has continually kept up with internet trends such as Search Engine Optimization and of course, Social Media Marketing.

For more information regarding Pinterest and other Social Media Marketing strategies, schedule a free consultation with Knoxville Internet today.