All posts by Lois Larimore

4 Digital Marketing Trends You Can’t Ignore in 2019

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Knoxweb understands the business of digital marketing and explains that marketing has changed more in the last two years than it has in the last fifty. While the basics have not changed, the way the message is delivered has.

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With digital marketing, you have to deal with retention, SEO, customer acquisition, pay per click, engagement, search advertising, social media marketing and more. Knowing what technology is hot helps put you in the driver’s seat. Businesses that keep up with the trends will see a better profit at the end of the year.

Below are four digital marketing trends you can’t ignore in 2019

AI the King of Profilers for Digital Marketing

If you follow the Knoxweb Blog, you will know that artificial intelligence is one of the fastest ways to grow your business in 2019. AI is now using click tracking, push notifications, retargeting and customer segmentation. AI is even creating digital content and while it may not be as personal as a blog or article written by a professional, artificial intelligence still sell products and services.

According to Knoxweb, 28 percent of companies are using artificial intelligence for product and service recommendations while 26 percent have had success with AI for campaign optimization. If you aren’t implanting AI into your digital marketing strategies, you aren’t keeping up with the competition.

People want answers immediately, and if you aren’t up to the task, you will lose business. Companies are using AI to answer and respond to customer queries on the spot.

Digital Marketing and Chatbots

Social media is popular because people are naturally social creatures. People like to interact with other humans. Social media allows you and your business to interact with fans and followers, but in today’s world, it isn’t enough. Chatbots allow you to interact with visitors on your website 24/7.

Knoxweb can install a chatbot on your website that allows you to hold conversations with visitors. With most asked questions being programmed into the application, it’s like a live human is offering customer service.

Although Chatbots have been around for a few years now, they have never been as powerful and intelligent as they are now. Some companies are still using older technologies that aren’t very user friendly with long wait times.

Chatbots are also less expensive than a full time customer service support employee is. Chatbots don’t require a paycheck or vacation pay either.

Digital Marketing with Omnichannel Marketing

Omnichannel marketing provides a seamless experience for your potential customers with consistent communication across multiple channels.

With Omnichannel marketing, when you interact with a client on Facebook or Twitter and follow it through with other types of digital marketing, you’ll eventually hear the phone ring. That means you have established a lead. When you keep track of your client’s communications you are interacting on multiple channels impressing them with your obvious customer service care.

Omnichannel marketing allows customers to shop from a mobile phone or desktop. Customers can also have an in store experience thanks to Omnichannel marketing. When you interact with a person on social media and optimize across all channels you are increasing your customer base and end of year earnings. Ask Knoxweb how you can incorporate Omnichannel marketing into your digital marketing strategies.

Digital Marketing with Voice Search

Voice search is a lot better than it used to be and is extremely popular. Because voice search has improved, it has become a viable way to advertise your brand. Voice search commerce is expected to be more than 40 billion by 2022.

Knoxweb explains that voice search is popular because it is easier to use than conventional searching on a keyboard. It’s also safer. With voice search, you can talk into your device instead of typing.

Voice search allows you to order that must have item you saw on eBay without typing a single stroke. Voice search is also much faster as people type slower than they talk.

If you are considering voice search for your digital marketing plan, make sure to use long tailed keywords and keyword phrases as voice searches are, in most cases, longer than typed ones.

Grow Your Business with Digital Marketing

It’s easy to grow your business when you work with the team from Knoxweb. Knoxweb has been in business since 1996 and is always on top of the trends when it comes to digital marketing. Work with Knoxweb, and you will be too.

Call for a no obligation digital marketing consultation with Knoxweb today.

Do Business Blogs Really Work in 2019?

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With so many ways to promote your business online, some companies believe business blogs have become a thing of the past, and much like the Yellow Pages, are no longer useful.

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Some companies, both large and small, think it’s okay to run their entire business based on website and social media content. Because of those assumptions, most won’t find their domain at the top of the search engine lists.

Business Blogs Enhance Your Brand

Knoxweb has been blogging for businesses just like yours since 1996 writing fresh and unique content that people share.

Having social media pages are an essential part of digital marketing. Firstly, posting and engaging with fans and followers builds your online presence, secondly, it raises your rank on the search engines.

If you follow the Knoxweb Blog, you will know that Google doesn’t analyze social media pages, but the search engine results say something completely different. However, it’s not the post that is gaining the attention from Google, Bing and the other search engines, but the content that you share from your website that increases your rank and your click through rate.

Posting regular business blogs and sharing on social media shows the search engines that you are relevant to your industry.

Business Blogs Refresh Your Content and Boost Your Rank

Everyone knows that search engines thrive on new content. Stagnant pages rarely make the top of the list unless someone is paying to be there. Weekly, bi-monthly, or monthly blogs tell Google that you are giving people new information about your products and services.

When you let subscribers and potential ones know what’s new in your industry, you are telling the search engines that you are relevant. Business blogs add value to your brand.

It’s the 21st century and shoppers are savvy. Most will research something before buying. Business blogs let them know about your products and services. You can post blogs about your operation, your company history, or simple tips based on your industry. There is no end to what you can share with the world with a business blog.

Business Blogs are More Than Landing Pages

Sometimes people get confused and try to pass off landing pages as business blogs. Landing pages are designed to entice the user to click through to another page, while business blogs share information about your company.

As Knoxweb has explained in the past, landing pages will help your rank as long as you keep them fresh. Stale landing pages do about as much good as your About Us page. Because they are always the same, they will never qualify as new and fresh content.

Business blogs tell the spiders that you are serious about providing your clients and customers with the best and most relevant information about your products and services. Not only do business blogs help your rank, but they also increase ROI.

All Business Blogs Are Not Created Equal

If you have ever researched anything on the internet, you know the difference between a professional and an amateur. Professional business bloggers write articles that are informative, grammatically correct, and unique.

Most often, poorly written business blogs are designed to sell products and services. Most are stuffed with keywords that make the blog uncomfortable to read. People will abandon your site in droves if you post business blogs and articles that make no sense.

Although you may pay a bit more for an English writer, it will definitely pay off in the end. Because a professional business blogger understands SEO and keyword placement, your articles sound professional while selling your products and services at the same time. Knoxweb has business bloggers who understand the net and what it takes to get to the top of the search engines.

What Business Bloggers Do

A professional blogger from Knoxweb researches the industry before tackling a blog or article. Professional business bloggers know how to research without copying and pasting. Plagiarism is rife on the net and is not favored by the search engines. In fact, Google will punish you if you copy and paste someone else’s content on your website.

Well versed in all topics, professional business bloggers also research your company, watch your videos, and look at your social media pages. Not only does this enhance your content, but it also builds your fan base as your blogs are written for people, not the search engines.

Business bloggers understand search engine optimization. A business blogger has the experience to write popular evergreen content that incorporates keywords and keyword phrases throughout the article. Every read is a good read with a professional business blogger.

Business Blogs for a Better Return on Investment

You’ve got six months to increase your ROI before the end of the year. Business blogs just make sense. Call for a no obligation consultation with Knoxweb today.

Are Your Digital Marketing Efforts Still a Failure?

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It’s already six months into the year and if your digital marketing still isn’t doing you any favors, it’s time to rethink your entire campaign.

With Knoxweb, you’ll knock the rest of 2019 out of the park with awesome digital marketing techniques that are sure to attract new clients and customers. As a result, you’ll have a better presence online.

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Knoxweb has been in the web design and web development business since 1996 and has learned a thing or two about digital marketing. The experienced and creative team understands that building the fastest and most beautiful website on the planet is only half the battle.

Showing Off Your Efforts with Digital Marketing

Most business owners don’t have a clue about digital marketing. They will pay a web development company to build a site and refuse the offer of continued marketing. With Knoxweb, you have a one-stop shop for your entire web needs.

Knoxweb does everything for you including your digital marketing and knows how to market your products and services on the web. From branding your company with blogs and videos to optimizing your content for the web, you won’t need anyone else for your digital marketing needs.

Digital Marketing and Social Media

If you follow the Knoxweb Blog, you will know that going without social media marketing is attempting business suicide. A strong social media presence is a vital part of your digital marketing strategy.

Social media marketing takes time and energy and isn’t something that should be taken lightly. You can bet the competition isn’t slacking off when it comes to social media marketing. Throwing your company all over the place hoping something will stick on social media isn’t a good idea.

Having a strong social media marketing team onboard eliminates miscommunication with your fans and followers. If you aren’t communicating and responding to comments, likes, and shares, you need a company that can do it for you.

New Ways of Digital Marketing

In this day and age, it’s more than blogging and social media marketing. With text message marketing and artificial intelligence marketing, you can reach your target market more effectively.

Text message marketing is more likely to be opened than your last email blast. People aren’t used to seeing companies advertise in a text and are curious about what you have to offer. Be clever and creative when you write your text message ads and include a coupon or discount with your text. This entices subscribers to click and read more.

Ask Knoxweb how you can advertise on AI using creative content with keywords that are geared towards Alexa and Siri. Think about what you ask Alexa and write your content from there.

Digital Marketing and Blogging

One of the easiest ways to optimize your content is with a weekly or monthly blog. Some companies even blog twice a week, as their subscriber base demands it. Blogs are easy to optimize on social media and other online platforms. However, you can also use your blogs in conventional advertising.

Knoxweb recommends that you include a snippet from your blog on a postcard or the entire article in a printed newsletter. This way you can drive traffic to your website and attract people that are not fans of social media.

Hire a professional blog writer who is proficient in SEO. You or one of your team members may be a great writer, but if you don’t understand search engine optimization, no one is going to see your articles.

Video is an Essential Part of Digital Marketing

Knoxweb can’t stress enough how important video is to your overall marketing strategies. Video attracts more viewers and potential customers than text and pictures put together. As a result, video also gives you a better return on investment.

With so many tools available, it’s easy to show off your company.  With slick videos that give viewers more information about your products and services and your brand you can’t lose. From Facebook Live to Video Grabbers from Knoxweb, video is the affordable way to show the world who you are.

If you are unsure what types of videos you would like to produce, talk to Knoxweb. As talented creators, the team will create a campaign for brand. From how to videos to customer testimonials, there is no limit to what you can do on video.

What’s Next with Digital Marketing?

Even the powers that be at Google don’t have a clue about what’s in store for digital marketing. As a result, nobody else does either. What everyone does know is that online marketing is only going to get bigger and better.

Knoxweb continually keeps up with trends and technologies providing you with the best digital experience on the planet. Because each team member takes continued education you can relax. As a result of participating in seminars and classes to better themselves and Knoxweb you come out the winner.

You still have time to make your presence known on the internet. Call and schedule a consultation with Knoxweb and give the competition something to worry about.

Call for a digital marketing consultation today.

Creating Strong and Compelling Content for Video Marketing

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A video marketing campaign needs to be strong and creative. When you create unique and engaging content for your video marketing campaign, you are building your brand.

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Knoxweb has been helping people just like you create compelling content for video marketing that stands the test of time.

Creating Evergreen Content for Video Marketing

Creating fresh content is imperative, unless of course your videos are marketing upcoming events or a sale that won’t happen again. It’s okay to post videos for these events or sales as people can refer back to them, just make sure you include video content that is evergreen. Evergreen content is always fresh and unique and stands the test of time.

Relevant and interesting content that is never dated is essential for search engine results. Knoxweb has been in the digital content industry since 1996 and has the tools to help you create evergreen content for your website.

Make Your Video Marketing Content Relevant

Don’t throw up a video just for the sake of it. If you follow the Knoxweb Blog, you will know how important a solid plan is when it comes to production. As the saying goes, “When you fail to make a plan, you plan to fail.”

Your video must have a purpose. Is your video pertinent to your brand, do you even know why you are making a video? If you aren’t sure, it’s time to call the video production team from Knoxweb. Approach your video marketing strategies with a plan, just as you would with other conventional and digital marketing campaigns.

Brand Your Video Marketing Content

The biggest mistake companies make is not branding their content properly. It’s great if people can remember your videos, but if they can’t recall the name of your business, you’ve failed to create a strong video marketing campaign.

Use your logo in your URL and throughout your website. Brand your video content showcasing your products and services in a fun and unique way.

There are all sorts of ways to brand your video. Incorporate your products throughout your videos with product placement. This is especially important if certain videos aren’t highlighting your products.

Use Short Videos for Video Marketing

Videos that are too long will lose subscribers. According to Knoxweb, people will leave in about 10 seconds if they aren’t engaged. You’ll find less viewers at the end of a five-minute video, than you would a two-minute one. Think about the last video that you watched. How long was it? Did you watch because you had to or were you entertained?

Knoxweb recommends that you keep your videos short, sweet and to the point. Sixty to ninety seconds will keep your viewers happy.

Stay Focused with Your Video Marketing Campaign

Watching a million things in one video is confusing. A video that is all over the place won’t win you any fans or followers. If your latest video talks about your company history, your team, new products and services and even includes the latest news about the companies Little League team your viewers won’t learn much. In fact, most probably won’t watch the entire video.

Create videos with a strong message, a single message so that viewers won’t be confused. Focus and intent is the most powerful part of any video marketing campaign.

A Strong Call to Action for Successful Video Marketing

Having a strong call to action shows viewers what action they need to take after watching your video. Leaving viewers with nowhere to go is business suicide. Not only have you lost a lead, but also you have also lost a probable sale and click through not to mention potential likes, comments and shares. If people are complaining about not knowing where to order, you are failing.

Give us a call, follow us on Twitter and head over to our website are strong calls to action that work. Use in the beginning, middle and end to create maximum exposure and a strong call to action.

Video Marketing Must Include SEO

You may have the best video marketing campaign on the net, but if no one is seeing it there really is no point. Knoxweb are SEO experts and understand what it takes to drive traffic to your video and your website. If you want your video to rank at the top of the search engines and you don’t want to pay for it, you must include strong search engine optimization tactics in your video content.

Write clever titles and descriptions that include keywords that are relevant to your products and services.

Video marketing is an essential part of any digital marketing campaign. Get yours started and talk to the team from Knoxweb today.

Knoxweb Leaders in Mobile Web Design

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Knoxweb are the leaders in mobile web design and have been developing websites since 1996. From web design to online marketing and mobile apps, you can depend on Knoxweb to take you to the top of the search engines. A web design is important, but it needs to be mobile responsive.

mobilewebdesignWithout a mobile web design your ranking won’t be the only thing that is affected by motivation, or lack of it. Knoxweb are the leaders and can help your mobile responsive website shine.

Mobile Web Design is Essential

Your postcard to the world is your website. If your website isn’t mobile responsive, or antiquated, you will lose business. Worse yet, Google will punish you for it.

If you follow the Knoxweb Blog, you will remember that Google penalized businesses who weren’t mobile friendly. That deadline was back in April of 2015. Fast forward to four years later, and some large corporations are still not using a mobile web design. As a result, they aren’t at the top of the search engines.

What is a Mobile Web Design?

Mobile responsive websites allow the user to view your site on all devices as it conforms to any size screen. A mobile web design puts you in control of your audience. A website that is mobile responsive means you don’t have to scrunch or pinch the screen to read content. However, it’s not just the landing pages that need to be mobile friendly.

Unfortunately, some large corporations have great mobile friendly landing pages only to send you to a page that isn’t located on a mobile web design. This will turn off potential buyers in droves. You need to make sure that your entire website is mobile responsive, not just a few pages.

A Mobile Web Design for the Best Results

Back in the day businesses would have two URLs, one for desktop use and one for mobile use. This type of website is mobile friendly. A mobile friendly website is like a regular website, but shrinks to accommodate screen size. However, you still have to scroll, pinch, and zoom. Thankfully, that has changed with the introduction of mobile responsive websites.

Why Do I Need a Mobile Web Design?

Smartphone use has surpassed desktop use. With that being said, you must have a mobile web design. A mobile responsive web design uses one URL for all platforms. That means regardless of what the user is browsing on, whether it be a desktop or mobile device, the website will automatically modify itself according to screen size.

A mobile web design also leads to faster web pages. Studies show that people who search on a mobile device will leave your website if it takes more than two or three seconds to load. If your website is not optimized for mobile users, it will take longer to navigate.

What Are The Advantages of a Mobile Web Design?

One of the biggest advantages of a mobile web design is mobile traffic. According to Knoxweb, over half of the web traffic from the top sites in the United States came from a mobile device and that was back in 2015. You can only imagine what that figure is four years later.

Lower maintenance is another advantage of a mobile web design. Having two separate sites means more support. Also, a responsive mobile web design ensures a user-friendly experience on every screen. With two URLs, you need two strategies for content and two interfaces, which usually lead to two web design teams. Responsive websites mean less time for maintenance and more time spent on content and digital marketing.

Higher Conversion and Better SEO with a Mobile Web Design

With a mobile responsive web design, you will also enjoy higher conversion rates. A consistent experience across all web devices is the key for higher conversions. Having a single website means no redirection. If users are redirected it will take longer creating frustration for potential clients and customers.

Responsive mobile web designs are essential for SEO. Search Engine Optimization requires better content and strong backlinks. Responsive websites also avoid duplicate content, which is always the case if the company has two URLs. Google will not reward you for duplicate content, which will impact your ranking on the search engines.

A Better Browsing Experience with a Mobile Web Design

Talk to the professionals from Knoxweb about a mobile web design because a mobile responsive web design means a better experience for your users.

Call or click for a no obligation digital marketing and responsive web design from Knoxweb today.

You Don’t Have a Mobile Responsive Website?

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Are you still living in the dark ages? Do you have a mobile website for your business, or are you one of the companies that require users to pinch and squeeze the screen on their mobile device just to read the content. If you are, you are losing business.

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According to Knoxweb, a mobile responsive website allows users to read your website content on any device because it, “responds,” to the command. If you are responsive, your content looks great from a desktop, laptop, Smartphone, mobile watch, including any device that has yet to be created.

A Responsive Mobile Web Design Makes Sense

When you consider how many people have gone mobile it makes sense for your business to do the same. If your website is mobile, but doesn’t respond, it’s time to upgrade to a mobile responsive web design.

Knoxweb are the experts and have been in web design and web development for decades. Since 1996, Knoxweb has been keeping up with the times offering clients and customers the most advanced mobile responsive website technology available today.

MobileGeddon is Real and Has Been Since 2015

When Google announced that it would penalize businesses that were not mobile friendly, things changed. You will remember from the Knoxweb Blog that businesses that didn’t adapt a mobile friendly presence wound up on the lower end of the search engine results.

A website must have readable content that doesn’t requiring zooming. There must be enough space for your tab targets, and there should be no horizontal scrolling. Without these elements, you are not mobile friendly.

Smartphone Use is On the Rise

Back in 2016, over 2 billion people used their Smartphone’s to access information. You can only imagine what that figure is three years later. Knoxweb explains that more than 65 percent of online searches are coming from mobile devices.

What is a Mobile Responsive Website?

Firstly, a mobile responsive website looks the same on all devices. Your mobile responsive website requires one URL and a single content source. That means your new mobile responsive site is flexible and fluid adjusting to laptop, desktop and mobile device screen size. Simply put, a mobile responsive website enhances the users browsing experience.

Back in the day, web developers would build an additional website to accommodate smaller screens and other screen sizes. Today that is inefficient, especially when you consider how many mobile devices are available on the market.

Mobile Responsive Website Benefits for Business

The biggest benefit of a mobile responsive web design guarantees users the best experience regardless of the device. With a mobile responsive web layout, you can refine and hone your content for a mobile responsive experience. With the Google algorithm, your visibility is increased because you and your company are mobile friendly.

Businesses will reach more customers on tablets and Smartphone’s. Consistent experiences on the web mean more leads and sales. Using tracking, analytics and reporting in one place makes life much easier for you and your team.

Back in 2013 over 44 percent of businesses were not mobile responsive. Today that figure isn’t that high, but there are still those that resist. With a mobile responsive website you will stay on top of the competition. If someone has to pinch and scroll on a competitors website, you will see more click throughs, sales and conversions when they get sick of having to work to buy a product or service.

Mobile Responsive for the Lions Share

More than 5.7 billion searches are conducted every day on the web. Google recommends mobile responsive websites and it shows in the search engine results. You can even see how your website fares with Google’s mobile responsive test. This will tell you how easy it is for users to access your site and use your pages.

A mobile responsive website increases your visibility. It also increases your rank on the search engines as long as you post unique and fresh content.

Higher visibility means more website visitors and more traffic. The more traffic you have, the better your lead generation, and conversion. You will see an increase in sales when you upgrade your site to a mobile responsive website.

A Mobile Responsive Website from the Professionals at Knoxweb

If you would like more information regarding a mobile responsive website, call and talk to the professionals from Knoxweb. Not only will you see an increase in sales, but you will also see more lead generation.

Call for a no obligation consultation today.

Business Blogging Are You Up to The Task?

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Companies who incorporate a blog into their website and digital marketing strategies are a step ahead of the game. Business blogging is one of the best ways to organically market your products and services. With a professionally written business blog, optimizing is a cinch.

Professional Business Blogging for Unique Content

business_blogging_KnoxvilleKnoxweb explains that it takes skill, education, and experience to write a weekly or monthly business blog. Companies that rely on a team member for business blogging are probably not getting the best content available. You may be saving money because you are using a writer in house, but if that team member isn’t fluent in SEO, you are actually losing money, especially if you are putting your ad dollars into Google Ads.

Posting your not so professionally written blog in your paid for Google Ad isn’t going to do much for your optimization. Google will only publish what you write, if your content is less than stellar, even your paid for ads won’t get you click throughs.

Business Blogging for Social Media

If you follow the Knoxweb Blog, you will remember that a professional blog writer also helps with social media advertising. Once your blog is published on your website, the tools are there to share it on social media. By sharing your blog on Facebook, Twitter and the other platforms, you be seeing more fans and followers. Best of all, business blogging also helps your subscriber base.

Business Blogging and Email

Still viable when it comes to digital marketing, email gets the word out about your products and services. When you incorporate your blog posts into your email blasts, you will see a better click through rate. When you post a few passages from your blog, your subscriber base will flourish. Knoxweb recommends that you entice followers with a strong subject line. Those emails without a strong subject usually go straight to the trash.

Text Messaging and Business Blogging

One of the newest ways to advertise online is with text message marketing. Although email still gets the message across, yours may end up in the trash bin. According to statistics, people are more apt to open and read a text message from a business than they are an email. That means posting a snippet or your Meta description in a text message will be rewarded with more click throughs and sales. Business blogging is a powerful medium when it comes to your online profile.

A Professional Writer for Business Blogging

By creating unique and fresh content, the professional business blogging team from Knoxweb gets it right. The writing team understands search engine optimization, keywords, and keyword phrases.

When composing the blogger from Knoxweb bases the content on strong analytics. Your business blog entices users to, “read more.” Reading more means more subscribers. Because bloggers do one thing, and that’s blog, they know how to draw an audience in and keep them there week after week.

Why a Business Blog Makes Sense

A business blogger takes care of your blog content. By sharing that content on social media, you are getting more exposure. With one single blog, you are spreading the word about your products and services. There has never been an easier way to share your brand than with a professionally written business blog. Business blogging gives you more bang for your buck and a better return at the end of the year.

Knoxweb for Business Blogging

Because Knoxweb has been in the digital world since 1996, you can count on unique content. You will never have to worry about your company showing up with the same blog that the competition just posted. Sadly, most writers will copy and paste content attempting to make the blog their own. This never works and Google will penalize you for it. The number one don’t in digital marketing is plagiarism.

If you would like more information regarding business blogging for your company, call or click and schedule a no obligation digital marketing consultation with Knoxweb. You’ll be amazed at how much your business will grow.

Call for a business blogging consultation today.

Video Marketing a Crucial Part of Digital Advertising

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Video marketing is an essential part of any digital advertising campaign. In addition to enhancing your text, video increases your click through rate.

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Knoxweb recommends adding informative videos to your digital marketing efforts as Google’s algorithms are putting videos at the top of the list when it comes to rank.

Remember over 93 percent of people start their experience with an online search engine. You must do everything in your power to appear on the first page. It’s also important to note that the top three spots after Google ads get 55 percent of clicks.

How Video Helps Digital Marketing

If you want to increase your organic traffic, Knoxweb recommends adding video to your content. Not only will videos lower your overall bounce rate, but they will also help you get quality backlinks.

Video is magic, but when you add professional search engine optimization and unique content to the mix, the real magic begins. By creating content that helps you achieve a higher than average ranking, you will see more click throughs.

Video is great, and you don’t have to spend a fortune to create it, but you do have to produce video that is enticing. You want your video to be entertaining and educational. Posting low quality videos will hurt your rank. If your page is ranking high but not satisfying search intent, it will eventually notify the search engines that your website isn’t valuable.

Video Marketing that Will Help Search Engine Optimization

Everyone knows that video helps rank, but getting started isn’t always easy. Knoxweb can help with a search engine optimization strategy, a strong plan, a good video, tracking, and analytics yields results.

Knoxweb are the experts when it comes to video production and has some tips that will help you and your rank on the search engines.

1. Videos are Vital for your Site

Publish your videos everywhere, not just on your site. When you optimize your videos on social media and other online outlets, you are telling the search engines that you are relevant and high quality. High quality content keeps users on your page longer helping your video marketing campaign.

2. Create Context

Publishing your video without visual and written content won’t do much good. Knoxweb recommends that you include transcripts of your clip. This way you can target your audience with relevant keywords. Adding visual graphics also helps with SEO and your video marketing campaign.

3. Create Educational Video Marketing Clips

Try producing videos that answer questions about your products and services. Not only does this help with the purchasing decision, it also boosts your credibility on the search engines. When you provide value to the user, you are increasing your visibility.

4. Consistency is the Key

When your brand is consistent, you are telling the search engines that you are relevant. Dedication and consistency is imperative if you want to add value to your customer’s intent. Posting video on a consistent basis tells both Google and YouTube, the second largest search engine in the world, that you are relevant to the search.

Creating the best video content is easy when you work with the team from Knoxweb. Knoxweb are experts at creating compelling content that people actually want to watch. The content creators from Knoxweb produce videos leaving people wanting more.

Video Marketing the Way of the Future

If you have been ignoring video marketing because you don’t understand it or think it is too expensive, call or click and talk to the team from Knoxweb. A no obligation consultation will convince you that video marketing is the way of the future.

Call or click for a no obligation video marketing consultation with Knoxweb and see your rank climb to the top. Call now.

Customer Service and Digital Marketing in 2019

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The customer service experience has changed. Thanks to the internet, people expect answers yesterday. With so many ways to access those answers, businesses need to be prepared. From text message marketing to artificial intelligence marketing, you and your company need to be at the forefront of modern technology.

Because most brands are using digital marketing, you need to as well, especially if you are in a competitive industry.

digital_marketing_KnoxvilleGetting to Know Your Customers with Digital Marketing

Businesses have relied on conventional ways of advertising to grow and build relationships. Unfortunately the in person meetings and long telephone conversations are not as common as they once were. In fact, most retail businesses never meet the majority of their customers.

Knoxweb, who have been in the web business since 1996, applies advanced analytics so that you can understand who your customers are without ever meeting them in person.

Customer Service is Advertising Whether you Like it or Not

Since the dawn of digital, the way companies and customers interact has changed. Because customers can literally contact a business 24/7, they want answers to their questions immediately. If that doesn’t happen, those customers will tell their family and friends that your company doesn’t have very good customer service.

Knoxweb explains that over 50 percent of unhappy customers will let everyone they know about your bad customer service.

Brands must provide quality customer service, as people are much more apt to chat about bad experiences than the good ones. Bad customer service can go viral, but so can great customer service. When you put effort into your online customer service, you will be touching people and inspiring positive emotions.

Digital Marketing and Customer Service

Before the internet, all customer service took place in person. Face to face communication isn’t like it used to be. These days you connect through the web through social media marketing, text message marketing, IA marketing and all of the other types of marketing that is done online. Your customer service needs to be on point if you want people to support your products and services.

Social Media and Customer Service

Good customer service spreads like wildfire on the net, but so does bad customer service. Having a team of customer service representatives to handle your queries on social media is the best way to stay on top of things.

Responding to comments is just the tip of the iceberg when it comes to good customer service on social media. Be diligent and if a problem occurs, handle it. If it is something that your staff can’t handle, deal with it yourself as quickly as possible.

Customer Service More than Questions

Customer service is the best way to blend your digital marketing efforts, but is much more than answering questions from users. Your customer service team can offer incentives to fans and followers.

Consider coupons or give users a discount for referrals. Customer service is just another way you can market your brand, and best of all, it will not cost you any more than you are already paying.

Digital Marketing and Customer Service

Knowing where to put your efforts when it comes to digital marketing is tough. The professionals from Knoxweb have the experience to put your brand at the top of the search engines, especially if you have a strong customer service system in place. People love great customer service, if you are not providing it; they will shop elsewhere, even if they are crazy about your products and services.

If your customer service system is less than stellar, call or click and schedule a no obligation digital marketing consultation with Knoxweb. Customer service matters. Call or click and schedule your no obligation consultation with Knoxweb today.

Stop Battling Digital Marketing and Work with a Professional

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If you are constantly knocking your head against a brick wall when it comes to your advertising budget, you aren’t alone. According to Knoxweb, the leaders in web development and web design, most people aren’t sure where to spend their cash.

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In the past, it was a no brainer. You chose TV, radio, direct mail, print, billboards, or the trusty yellow pages. Back then, there was no such thing as digital marketing. My how things have changed.

Digital Marketing a New Way to Advertise

In addition, twenty years ago, most analysts couldn’t have predicted what is happening in the world of digital marketing. With text and voice recognition marketing, social media marketing and email marketing added to the dwindling conventional marketing platforms it’s tough to make the right decision.

If you are a subscriber to the Knoxweb Blog, you already know how digital marketing has changed advertising. These days the Yellow Pages are delegated to the fire pit while door to door selling has become passé.

Digital marketing has opened new doors. Internet marketing has changed everything. From Google ads to social media advertising you can easily spread your advertising budget thin to the point of non-existence. Thankfully, digital marketers have the knowledge and experience to put your ad dollars in the right place.

Get Out of Your Comfort Zone with Digital Marketing

Video Marketing

One of the most powerful ways to boost your presence is with video. Ask customers for testimonials or shoot how to videos. Show your products and services in action and you will see in an increase in sales. Film a video that shows your brands best assets. Whatever you do make sure you have a solid script and storyboard.

AI Marketing

AI Marketing is set to take control. Alexa and Siri are two of the most used names in households today. If your business isn’t optimized for artificial intelligence, you are missing the boat. Ask Knoxweb, who has been in the business since 1996, how you can incorporate smart AI marketing into your overall digital marketing campaign. It’s new it’s different and it’s probably something your competition hasn’t delved into yet.

Text Message Marketing

Text messaging your customers, and potential ones, is an easy way to hold interest. With text message marketing you are bound to attract more business. Most people read every text message. Email messages are different. Firstly, it may never get opened; secondly, it will probably go in the trash folder.

Social Media and Digital Marketing

Putting your best efforts into social media marketing is a smart thing. When you advertise on various social media platforms, you are optimizing your content. In fact, when people like, comment and share your videos you will see an increase in your fan base. Furthermore, all of those shares are free advertising for your business. Just be ready.

Social media marketing can go viral in seconds. If you are not prepared for the onslaught of orders, the bad reviews generated will harm your brand. Any social media marketing campaign needs to be well thought out.

Putting up an ad with a video could get you thousands of views, especially if you add music and narrative. Just scroll through your feed and read the ads. Some have hundreds of thousands of likes and shares. Your business needs to be prepared.

Add Influencer Marketing to your Budget

People admire influencers. Just look what the  Kardashian’s have done for the brands they talk about. An influencer can be anyone from a nobody that supports your brand to a well-known celebrity who is a fan of your products and services.

Influential bloggers are also great assets to have in your digital marketing toolbox. Hire a guest blogger who knows your company. Most bloggers have hundreds of thousands of subscribers.

When you find the right influencer, you are branding your business.

The digital world has changed marketing forever. Has your business kept up with the times? Call or click and schedule an appointment with the experts from Knoxweb. Knoxweb will come up with a digital marketing strategy that will boost your end of year sales.

Call or click for a no obligation digital marketing consultation with Knoxweb today.