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Is It About Time for Your Website to be Redesigned?

Why Should You Consider Redesigning Your Website? More people than ever are using the internet to engage with companies, make purchases, and gather information. Regardless of the size of your business, having a well-designed and strategically functioning website is essential for generating leads, completing conversions, and closing sales. Making the leap to update your site or design a new one is a big decision which can provide great rewards for your business! How Will a Redesign Help Your Business? There are many factors to consider when analyzing your website for a possible redesign. Being able to quickly capture your audience’s

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Keeping Your Customers Engaged on Instagram

Did you know that you can keep your Instagram followers engaged just by posting new content on a regular basis? It’s been proven that the average Instagram account posts once a day while accounts with the highest number of fans tended to post more than once a day – up to 2 or 3 photos per day on average.  To get started, posting once a day, or once every other day, should be frequent enough to keep your current followers interested. If you go long periods of time without posting, don’t be surprised if you lose a few followers. Some

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How Your Business Can Benefit the Most by Posting Shareable Facebook Content

First off, if you’re going to get any sort of return on your investment posting, shareable content must be a huge part of your marketing strategy. The benefits of shareable content should be easy to access. By motivating your Facebook audience to share your content more people are going to know about your business. This engagement will almost always create a significant amount of traffic – this is what every business owner needs. After all, it costs you nothing and the social value it produces is substantial. Furthermore, the benefit will be even more meaningful if the message reaches your

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Keeping Up With Digital Marketing in 2020

It’s not only a new year but also a new decade. Staying competitive with businesses who share your industry won’t be as easy as it used to be as there are so many places to put your advertising dollars. According to Knoxweb, smart digital marketing starts with planning. You need to have a strong internet marketing strategy if you want to increase your bottom line. Below are some digital marketing trends to watch for in 2020 Voice Search Marketing will Be Supreme It won’t take long for voice search marketing to surpass text search marketing. Because smart technology is much

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How to Establish a Trustworthy Social Media Presence

The rising popularity of social media has had a tremendous impact in the world of business. Brands make use of the various social media platforms to make themselves known. Although social media can appear to be something new and exciting, at the core it is all about establishing public relationships. The only difference is in the method of applying the techniques of relationship-building by using new channels of communication. These days you would be hard-pressed to find a brand that does not have a social media presence, as each brand is trying out its own ways of building relationships with

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Social Media Marketing 2020 Are You Ready

The end of the year is less than a month away and if you are not happy with your social media marketing efforts, it’s time to call Knoxweb. With more than 3.5 billion Facebook, Twitter, Instagram and other social media users on the planet, an increase of 9 percent since last year, it literally means that 45 percent of the world’s population use social media. The social media marketing landscape is changing, are you up for those changes? Below are some social media marketing changes to watch for in 2020. Digital Detox and Social Media Marketing All over the world,

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Without a Website, do you Really have a Business?

We can certainly understand any reasons behind why you might resist building a website for your business. There’s the old, “I’m not tech-savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech-savvy. In fact, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money. Look… 81% of people research a business or service on the internet prior to making

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Fun Holidays You Probably Weren’t Aware Of

Halloween is nearly here with people all over the globe celebrating All Hallows Eve. However, Halloween isn’t the only holiday that occurs every October. In fact all year round the planet celebrates weird and fun holidays.   In celebration of Halloween, Knoxweb would like the opportunity to share some other fun holidays that you probably weren’t even aware of.   All Saints Day November 1 Hot on the heels of Halloween is All Saints Day. Called Hallomas, All Saints Day used to be held in May, but was changed to November 1 to downplay All Hallow’s Eve. While leaders of the Christian church

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The Importance of Social Media Marketing

Social media marketing is swiftly becoming the only place to put your advertising dollars. From YouTube and Facebook to Twitter and Pinterest having real estate on one of the dozen or so popular social media sites will get your name out there. However, does social media advertising really work? Social Media Marketing Works if You Do it Right Because Facebook, Twitter, Instagram and the countless other social media sites have tightened their algorithms to make them more useful for family and friends, businesses have a tougher time with organic marketing. If you follow the Knoxweb Blog, you will remember that

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Digital Marketing Tips You Can Count On

Digital Marketing has certainly changed over the years. In today’s world you have SEO, SMM, AI marketing, text message marketing and video marketing. Knoxweb has been in the web business since 1996, and understands the digital landscape. Below are 10 things you can do to boost your online presence and your bottom line with digital marketing. 1. Stay Up with the Digital Marketing Trends While it may seem like a no brainer, keeping up with online marketing trends is imperative. Use hashtags in your social media content and use text message marketing whenever possible. Also, talk to Knoxweb about voice search

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