All posts by Lois Larimore

Video Marketing a Crucial Part of Digital Advertising

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Video marketing is an essential part of any digital advertising campaign. In addition to enhancing your text, video increases your click through rate.

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Knoxweb recommends adding informative videos to your digital marketing efforts as Google’s algorithms are putting videos at the top of the list when it comes to rank.

Remember over 93 percent of people start their experience with an online search engine. You must do everything in your power to appear on the first page. It’s also important to note that the top three spots after Google ads get 55 percent of clicks.

How Video Helps Digital Marketing

If you want to increase your organic traffic, Knoxweb recommends adding video to your content. Not only will videos lower your overall bounce rate, but they will also help you get quality backlinks.

Video is magic, but when you add professional search engine optimization and unique content to the mix, the real magic begins. By creating content that helps you achieve a higher than average ranking, you will see more click throughs.

Video is great, and you don’t have to spend a fortune to create it, but you do have to produce video that is enticing. You want your video to be entertaining and educational. Posting low quality videos will hurt your rank. If your page is ranking high but not satisfying search intent, it will eventually notify the search engines that your website isn’t valuable.

Video Marketing that Will Help Search Engine Optimization

Everyone knows that video helps rank, but getting started isn’t always easy. Knoxweb can help with a search engine optimization strategy, a strong plan, a good video, tracking, and analytics yields results.

Knoxweb are the experts when it comes to video production and has some tips that will help you and your rank on the search engines.

1. Videos are Vital for your Site

Publish your videos everywhere, not just on your site. When you optimize your videos on social media and other online outlets, you are telling the search engines that you are relevant and high quality. High quality content keeps users on your page longer helping your video marketing campaign.

2. Create Context

Publishing your video without visual and written content won’t do much good. Knoxweb recommends that you include transcripts of your clip. This way you can target your audience with relevant keywords. Adding visual graphics also helps with SEO and your video marketing campaign.

3. Create Educational Video Marketing Clips

Try producing videos that answer questions about your products and services. Not only does this help with the purchasing decision, it also boosts your credibility on the search engines. When you provide value to the user, you are increasing your visibility.

4. Consistency is the Key

When your brand is consistent, you are telling the search engines that you are relevant. Dedication and consistency is imperative if you want to add value to your customer’s intent. Posting video on a consistent basis tells both Google and YouTube, the second largest search engine in the world, that you are relevant to the search.

Creating the best video content is easy when you work with the team from Knoxweb. Knoxweb are experts at creating compelling content that people actually want to watch. The content creators from Knoxweb produce videos leaving people wanting more.

Video Marketing the Way of the Future

If you have been ignoring video marketing because you don’t understand it or think it is too expensive, call or click and talk to the team from Knoxweb. A no obligation consultation will convince you that video marketing is the way of the future.

Call or click for a no obligation video marketing consultation with Knoxweb and see your rank climb to the top. Call now.

Customer Service and Digital Marketing in 2019

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The customer service experience has changed. Thanks to the internet, people expect answers yesterday. With so many ways to access those answers, businesses need to be prepared. From text message marketing to artificial intelligence marketing, you and your company need to be at the forefront of modern technology.

Because most brands are using digital marketing, you need to as well, especially if you are in a competitive industry.

digital_marketing_KnoxvilleGetting to Know Your Customers with Digital Marketing

Businesses have relied on conventional ways of advertising to grow and build relationships. Unfortunately the in person meetings and long telephone conversations are not as common as they once were. In fact, most retail businesses never meet the majority of their customers.

Knoxweb, who have been in the web business since 1996, applies advanced analytics so that you can understand who your customers are without ever meeting them in person.

Customer Service is Advertising Whether you Like it or Not

Since the dawn of digital, the way companies and customers interact has changed. Because customers can literally contact a business 24/7, they want answers to their questions immediately. If that doesn’t happen, those customers will tell their family and friends that your company doesn’t have very good customer service.

Knoxweb explains that over 50 percent of unhappy customers will let everyone they know about your bad customer service.

Brands must provide quality customer service, as people are much more apt to chat about bad experiences than the good ones. Bad customer service can go viral, but so can great customer service. When you put effort into your online customer service, you will be touching people and inspiring positive emotions.

Digital Marketing and Customer Service

Before the internet, all customer service took place in person. Face to face communication isn’t like it used to be. These days you connect through the web through social media marketing, text message marketing, IA marketing and all of the other types of marketing that is done online. Your customer service needs to be on point if you want people to support your products and services.

Social Media and Customer Service

Good customer service spreads like wildfire on the net, but so does bad customer service. Having a team of customer service representatives to handle your queries on social media is the best way to stay on top of things.

Responding to comments is just the tip of the iceberg when it comes to good customer service on social media. Be diligent and if a problem occurs, handle it. If it is something that your staff can’t handle, deal with it yourself as quickly as possible.

Customer Service More than Questions

Customer service is the best way to blend your digital marketing efforts, but is much more than answering questions from users. Your customer service team can offer incentives to fans and followers.

Consider coupons or give users a discount for referrals. Customer service is just another way you can market your brand, and best of all, it will not cost you any more than you are already paying.

Digital Marketing and Customer Service

Knowing where to put your efforts when it comes to digital marketing is tough. The professionals from Knoxweb have the experience to put your brand at the top of the search engines, especially if you have a strong customer service system in place. People love great customer service, if you are not providing it; they will shop elsewhere, even if they are crazy about your products and services.

If your customer service system is less than stellar, call or click and schedule a no obligation digital marketing consultation with Knoxweb. Customer service matters. Call or click and schedule your no obligation consultation with Knoxweb today.

Stop Battling Digital Marketing and Work with a Professional

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If you are constantly knocking your head against a brick wall when it comes to your advertising budget, you aren’t alone. According to Knoxweb, the leaders in web development and web design, most people aren’t sure where to spend their cash.

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In the past, it was a no brainer. You chose TV, radio, direct mail, print, billboards, or the trusty yellow pages. Back then, there was no such thing as digital marketing. My how things have changed.

Digital Marketing a New Way to Advertise

In addition, twenty years ago, most analysts couldn’t have predicted what is happening in the world of digital marketing. With text and voice recognition marketing, social media marketing and email marketing added to the dwindling conventional marketing platforms it’s tough to make the right decision.

If you are a subscriber to the Knoxweb Blog, you already know how digital marketing has changed advertising. These days the Yellow Pages are delegated to the fire pit while door to door selling has become passé.

Digital marketing has opened new doors. Internet marketing has changed everything. From Google ads to social media advertising you can easily spread your advertising budget thin to the point of non-existence. Thankfully, digital marketers have the knowledge and experience to put your ad dollars in the right place.

Get Out of Your Comfort Zone with Digital Marketing

Video Marketing

One of the most powerful ways to boost your presence is with video. Ask customers for testimonials or shoot how to videos. Show your products and services in action and you will see in an increase in sales. Film a video that shows your brands best assets. Whatever you do make sure you have a solid script and storyboard.

AI Marketing

AI Marketing is set to take control. Alexa and Siri are two of the most used names in households today. If your business isn’t optimized for artificial intelligence, you are missing the boat. Ask Knoxweb, who has been in the business since 1996, how you can incorporate smart AI marketing into your overall digital marketing campaign. It’s new it’s different and it’s probably something your competition hasn’t delved into yet.

Text Message Marketing

Text messaging your customers, and potential ones, is an easy way to hold interest. With text message marketing you are bound to attract more business. Most people read every text message. Email messages are different. Firstly, it may never get opened; secondly, it will probably go in the trash folder.

Social Media and Digital Marketing

Putting your best efforts into social media marketing is a smart thing. When you advertise on various social media platforms, you are optimizing your content. In fact, when people like, comment and share your videos you will see an increase in your fan base. Furthermore, all of those shares are free advertising for your business. Just be ready.

Social media marketing can go viral in seconds. If you are not prepared for the onslaught of orders, the bad reviews generated will harm your brand. Any social media marketing campaign needs to be well thought out.

Putting up an ad with a video could get you thousands of views, especially if you add music and narrative. Just scroll through your feed and read the ads. Some have hundreds of thousands of likes and shares. Your business needs to be prepared.

Add Influencer Marketing to your Budget

People admire influencers. Just look what the  Kardashian’s have done for the brands they talk about. An influencer can be anyone from a nobody that supports your brand to a well-known celebrity who is a fan of your products and services.

Influential bloggers are also great assets to have in your digital marketing toolbox. Hire a guest blogger who knows your company. Most bloggers have hundreds of thousands of subscribers.

When you find the right influencer, you are branding your business.

The digital world has changed marketing forever. Has your business kept up with the times? Call or click and schedule an appointment with the experts from Knoxweb. Knoxweb will come up with a digital marketing strategy that will boost your end of year sales.

Call or click for a no obligation digital marketing consultation with Knoxweb today.

Is a Business Blog still Relevant in 2019?

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If you think a business blog is passé, think again. According to Knoxweb 48 percent of consumers will read at least three to five articles before making a purchase. In fact, companies that write a business blog receive 70 percent more leads than those who do not have a blog or have a blog, but do not keep it updated or optimized.

Why a Business Blog Matters

business_blog_KnoxwebGoogle, the largest search engine in the world, plays a massive role in people’s lives providing relevant information to the user. A business blog that is optimized with keywords makes it easy for the user to find you. Just remember, Google is the portal, your company needs to be the one that is providing that relevant information.

What Google Does with a Business Blog

Google does not have thousands of professional writers on staff to answer questions from users. Instead, the most powerful search engine on the planet sources experts who share relevant information to the query. However, you do not have to be an expert as long as you are providing useful information on the topic. Google rewards a good business blog that is well written and researched every single time.

A Business Blog Yields Results

More than 75 percent of click throughs are to websites that are on the first page of the search engine results. Websites that rank in the top spot under the paid for ads, will receive about 33 percent while the top three receive nearly 60 percent of searcher clicks.

Knoxweb explains that there are more than 5.6 billion searches on Google every day. That equates to 63,000 searches every second. That means there are dozens of opportunities for you and your company to become experts in your field. With that being said, you will need a professional business blog writer.

If you are reading this and saying, “Well, we tried blogging and it didn’t work for us,” you probably were not blogging correctly. If you had one of your staff members writing blogs or you are writing them yourself, did you optimize them correctly?

Business Blogs Work Wonders for Business Owners

Your human resources person may be a good writer, but if he or she is not well versed in SEO those blogs will not rank. In fact, without Search Engine Optimization, your business blog was probably never ranked. That means very few, if any, people saw your blog posts resulting in no new sales.

A business blog writer will create posts that are strategic. Using keyword research a blog writer from Knoxweb will write topics that are relevant to your products and services and relevant to the reader. Writing a business blog without research is a bad idea.

Another reason your blog may not have worked for you is promotion. If you are not promoting your business blog on social media, you are not connecting with your potential customers.

Writing for the People and the Search Engines

The professional writing team from Knoxweb has the experience to write your blog for both the reader and the search engine. Most people have read poorly written blogs that are loaded with keywords and just don’t make sense.

Companies that are writing a business blog, but not seeing any benefits are probably doing the writing in house. When you hire Knoxweb for your digital marketing and business blogging, you are spending your advertising dollars wisely.

Knoxweb will come up with a content strategy that is tailored to your products and services. Your business blog and other digital content will be optimized, and most importantly consistent. With a strategic digital marketing plan, you will see a good return on investment.

A Business Blog for Exposure

Call or click and schedule a consultation with Knoxweb. Your business blog will be professionally written and receive the exposure you need.

Call for a consultation today.

Digital Marketing are You Up to Date?

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Digital marketing has certainly changed. In its infancy, the only way to advertise on the internet was with email marketing or those annoying pop up ads. Thankfully, times have changed with more than one way to advertise your products and services on the World Wide Web.

Why Do I Need Digital Marketing?

digital_marketing_KnoxvilleTimes have changed and although every business needs to advertise, where you put your ad dollars matters. Finding your target audience is easy when you work with a professional digital marketing company.

Knoxweb has been in the digital business for decades and since 1996, has helped companies just like yours grow with the times. From the days of conventional marketing to today’s cyberspace shopping, putting your products and services on the internet is essential. Without digital marketing, your business will suffer.

What is Digital Marketing?

Online marketing means advertising on various channels on the internet. Digital marketing means email, social media, websites, search engines, mobile apps, and text message marketing. Add voice recognition and artificial intelligence marketing to the mix and you will have an arsenal of tools that is ready to take the digital world by storm.

Getting started is easy when you work with Knoxweb. In addition to digital marketing, Knoxweb also creates beautiful websites as a home base for your entire online marketing campaign. The foundation for any digital marketing plan is your website.

I Have a Website that Doesn’t Help at All

If your website is doing you more harm than good, you probably have not optimized it for mobile use. If you follow the Knoxweb Blog, you’ll remember that Google started punishing businesses and individuals who did not have a mobile website.

Even four years later, companies are still using outdated websites that hurt their rank. People hate pinching and squeezing a Smartphone or tablet screen just to see your content. When your website is optimized for mobile devices, your digital marketing campaign works.

Spread the Word with Digital Marketing

Streaming content, social media and video marketing, and email blasts are just a few of the ways that you can market your products and services online. Fairly new to the digital marketing landscape, text message marketing and artificial intelligence marketing are growing at a rapid rate. People want answers quickly, which is why AI, voice recognition and text messaging are so popular. Having a solid digital marketing plan that includes all of the above gives you a better return on investment.

Ask Knoxweb how you can incorporate new forms of internet marketing into your overall campaign. When you optimize your content on multiple platforms, you have a better chance of reaching your target audience.

Use all Forms of Digital Marketing for Maximum Exposure

When you optimize your content online, you are reaching a larger audience. Share your weekly blog to social media sites, go live on Facebook, and shoot weekly podcasts. When you expose your company on the net, you will enjoy more fans, followers, likes, comments and shares.

Online marketing is imperative. However, Knoxweb explains that conventional marketing is also important. Postcards are an excellent way to share your website and social media sites. If you have a podcast or upload videos to YouTube regularly, tell your clients and customers about it.

With so many outlets in the digital marketplace, it’s tough to know where to put your advertising dollars. Working with Knoxweb takes the guesswork out of digital advertising.

Start Your Digital Marketing Plan Today

There’s still plenty of time to get back on track. Call and talk to the team from Knoxweb about a digital marketing plan. It really will help your end of year earnings.

Call for a no obligation consultation with Knoxweb today.

Influencer Marketing Whether You Like it or Not

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Influencer marketing has influencer_marketing_Knoxvillebeen around for a few years, but does it matter to your advertising campaign?

Knoxweb explains that successful influencer marketing boosts ROI and has turned naysayers into believers.

Whether you believe that marketing this way is uncertain, or won’t have an ad campaign without it, there are some facts that are difficult to ignore.

  • In 2018, social media attracted more than 3 billion active users
  • YouTube is more popular is more popular than any cable channel in the United States
  • Companies are spending more on digital ads than TV advertising

Influencer Marketing is Like a Freight Train

Because your potential clients are on social media watching fewer hours of TV you want an influencer that reaches your target audience. Using a trusted source for your brand helps you make a genuine connection with your fans and followers.

Today’s digital influencers are like yesterdays TV spokespeople. If you are old enough, you’ll remember how many people trusted John Cameron Swayze with his line from the famous Timex commercial, “It takes a licking, it keeps on ticking.”

How to Choose an Influencer for Influencer Marketing

Knoxweb, who has been in the digital world since 1996 recommends that you research potential influencers, as they may not be influential for everyone. Make sure your influencer is animated and entertaining. Finding a genuine and sincere influencer builds trust.

Influencer Marketing Isn’t a Popularity Contest

One of the newest trends in digital marketing is the introduction of, “Micro-influencers.” These people have less than 1,000 followers. What a recent study discovered was that people with 1,000 to 10,000 followers enjoy a like rate of 4 percent; influencers with less than 1,000 followers have an 8 percent like rate.

Influencer Marketing Yields Referrals

Although trust is an important factor you have to remember that about 85 percent of the millennial population are not convinced when it comes to traditional marketing. Using influencers for marketing makes your brand relatable. When an influencer talks about your products and services, you are building a solid fan base. The younger generation is more likely to refer your brand when you have an influencer onboard.

Plan your Marketing Campaign

Knoxweb cannot stress the importance of planning. Like anything, influencer marketing requires a strategy. When you work with a professional for influencer marketing, your investment will be in good hands. Whether you go the safe option or choose an influencer who is somewhat controversial, you need a strategic plan.

Influencer Marketing Trends for 2019

One of the trends that will be big in 2019 is risk taking. Brands will tend to look for influencers who can give them the highest rate of engagement. Companies will be more likely to approach celebrities for content creation. In the past, influencers were no names who attracted a following.

Another trend for 2019 will be long-term partnerships. Brands are starting to see the long-term value of consistency. A familiar influencer provides your audience with a consistent story that promotes trust.

Influencer Marketing is Here to Stay

Like anything on the web, influencer marketing is bound to change. What is safe to say is that it remains strong and will continue to gain momentum throughout 2019 and beyond. Are you ready to jump on the bandwagon and find an influencer for your brand?

Ask Knoxweb how you can include influencer marketing into your digital campaign. Influencer marketing, just like other forms of online marketing, is an excellent way to increase your ROI.

Call for a no obligation consultation with Knoxweb today.

Digital Marketing Takes Planning are You Ready?

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Digital marketing takes planning and is much more than sending out mass emails. A sound digital marketing strategy incorporates all forms of online marketing and beyond to get your message across to your demographic. If you are sending emails out on a weekly basis, are you sure your database has been updated? Are you certain your emails aren’t going straight to the junk mail folder?

Digital_marketing_Knoxweb

According to Knoxweb, having a digital marketing strategy in place eliminates wasted time and wasted money. When you work with the team from Knoxweb, you will be getting the best bang for your buck. Because Knoxweb has been in the web business since 1996, you can bet they understand the best way to market your brand online.

Digital Marketing and Mass Emails

If you follow the Knoxweb Blog, you will know that while mass emails do work, you need other online marketing strategies to really make them worth the investment. When you incorporate your email blasts with the rest of your digital marketing, you’ll see an increase in your social media fans and followers.

Social Media Marketing and Digital Marketing

Although Google doesn’t advertise the fact, social media posts do show up in a Google search. Although they claim there is no algorithm to allow this, something is certainly going on. When you regularly post on social media, your posts will be seen on Google. Keep that in mind when you Tweet and share on Facebook.

Video Marketing for Your Brand

Your head would have to be in the sand not to see the power of video marketing. Knoxweb explains that a strong video campaign using Video Grabbers literally, “Grabs,” the attention of your audience. When you promote your products and services, using video, you’ll see a higher return on your investment. Best of all, it doesn’t cost a fortune to shoot videos using Video Grabbers from Knoxweb.

Text Message Marketing for Smart Advertising

With billions of people texting multiple messages every day, businesses have jumped on the bandwagon with text message marketing. Text message marketing is the modern way to attract clients and customers. With text message marketing, your message won’t get sent to the trash file like it does with email. In fact, over 70 percent of people say they open text messages from businesses.

Digital Marketing and Artificial Intelligence

Syri, Alexa, and the other AI robots who answer questions from millions of people every day are just a fraction of the AI market. Clever marketers are using their products and services to answer a question from a consumer. Ask for a recipe and you will probably get a response that includes a brand name in the mix. AI marketing is the new way to promote your business. Ask Knoxweb how.

Voice Recognition and Digital Marketing

These days most people ask a question using voice recognition. In fact, 60.5 million people in the United States used voice recognition in 2018. Your business needs to be set up voice recognition marketing. Using proper keyword and keyword phrase placement is imperative when it comes to voice recognition marketing. If you aren’t using it, you may lose your rank on Google.

Digital Marketing and Content

Content still remains supreme in the eyes of Google and the other search engines. If your content is less than you will dip in rank. Adding a blog to your website, is a great way to spread your wings when it comes to digital marketing. You can share your blog on social media; send it via email or text messaging. You can even produce Vlogs and upload them to YouTube. There is no limit when it comes to digital marketing.

What’s Next with Digital Marketing?

Nobody knows what will be the next big thing on the net, but you can bet that digital marketing will once again be at the forefront. If you had told people ten years ago that they would be doing their Christmas shopping on their phone, they would have probably laughed.

If your digital marketing strategy is falling flat, call and schedule an appointment with the experts from Knoxweb. Knoxweb will put together a digital marketing plan that will give you a leg up on the competition.

Call for a consultation today.

How Digital Marketing is Changing Advertising

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Digital marketing has certainly changed over the years. These days email and Google Ad words are just the tip of the iceberg.

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According to Knoxweb, who have been in the online business since 1996, social media marketing, text message marketing and voice search marketing are just a few of the marketing solutions that have changed the digital marketing world forever. Below are a few of the ways that online marketing has changed.

Digital Marketing and Social Media

When Facebook launched in 2008 there were 58 million devotees. Today that number has reached two billion. Twitter averages over 600 million tweets every day. With nearly 3 billion social media users on the planet advertising on social media is a smart move. Especially when you consider that average users spend about two hours on social media.

Artificial Intelligence and Digital Marketing

AI has changed marketing forever. Alexa, Siri, and now Google are changing the way people search for things. Just like the Jetsons, artificial intelligence has allowed people to voice a question to a digital device before receiving an answer. According to research, AI will be in 75 percent of all households in the United States.

Digital Marketing and Video

If you follow the Knoxweb Blog, you know that video is the way of the future when it comes to digital marketing. Video brings your brand to life. Video consumption is astounding with people watching, on average, 83 minutes of online video every day. That equates to 574 minutes per week.

 Ecommerce and Digital Marketing

Back in 2008, sales on the net represented a paltry 3.6 of the worldwide retail market. Today that number has risen to over 12 percent. Analysts see that number growing to over 17.5 percent by the end of 2021. Knoxweb explains that WooCommerce makes up for 42 percent of ecommerce. That is pretty amazing when you consider that the site has only been around since 2011.

 Digital Marketing and Streaming

Today people are dumping cable and watching their favorite movies and TV shows on Netflix and Hulu. Music streaming channels such as Spotify are changing the way people watch and listen. The day of the dish seems to be looming as people turn to the net for entertainment.

Google Search and Digital Marketing

Before Google, SEO was about specific keywords. Search engines would accept whatever people submitted even if the content was subpar. Frequent algorithm changes from Google means that content creators need to be more thoughtful.

To rank organically your content must be fresh and unique. It also must be targeted to your demographic. Today the user is favored, not the bot. Google has also changed user intent accommodation. The goal of Google has always been about speed. Questions must be answered as quickly as possible.

Digital Marketing and Mobile Indexing

Knoxweb has been telling subscribers for years that mobile marketing cannot be ignored. Because Google is continuing to roll out mobile first indexing, websites are ranked on both desktop AND mobile results based on the mobile version and only the mobile version of your website.

As a result, if you are one of the over 60 percent of small businesses that has not gone mobile, you won’t be ranking very high. Ask Knoxweb about a mobile responsive website that loads fast and adjusts to screen size.

Digital Marketing and the Future

No one can predict what will happen with digital marketing. However, one thing is certain, it won’t be going anywhere. Digital marketing will continue to grow in ways that even Knoxweb hasn’t thought of yet.

Digital marketing is easy when you work with the professionals. Call or click and schedule a no obligation consultation with Knoxweb. Knoxweb will come up with a digital marketing plan that will boost your online profile and your end of year profit.

Call for a consultation today.

Video Marketing Tips You Can’t Ignore

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These days video marketing is more than putting up a few videos on YouTube. Of course, YouTube is still an awesome place to give your videos a home, but there are some other ways to market your business on video.

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According to Knoxweb, knowing which video marketing technique is best for your efforts takes time and research. Below are some tips to help you get there.

Video Marketing on Social Media

Most social media platforms have allowances for video. In fact, some are based solely around video. Do your research. Depending on your demographic, your videos may do better on Pinterest than Instagram. If you are targeting an under 20 audience, Snapchat may be the way to go.

If you follow the Knoxweb Blog, you’ll know that there are literally hundreds of social media websites. Leaving it to your team members could take time and money, especially if they work overtime just to come up with a social media platform list. The professionals from Knoxweb can help you pinpoint the sites that are most relevant to your target market.

Going Live on Social Media

Knoxweb cannot stress the importance of going in with a plan. Even if you are going Live, you still need a script to go by. If you are at a live event it is impossible to predict what will happen, but with a plan, you at least have something to go by.

Start by drawing up a storyboard detailing each scene of your live performance. With a storyboard, you can direct yourself, or anyone else in the video. Once you have a storyboard put together, write a script. Be sure and include keywords and keyword phrases in your text. Google and the other search engines crawl videos too you know.

Let Your Audience Know Your Plans

When you go live on Facebook, or any other social media channel let your viewers know ahead of time. When you post about future events, especially going live on social media, they will remember to tune in. Just like an invitation, letting people know you are going live on social media will garner more views, likes, comments, and shares.

Prerecorded Clips for Video Marketing

Prerecording a video is the best way to get all of the information out there. Unlike going live, you have the opportunity to stop, start, stop, and start over again. You can do multiple takes without having to worry about upsetting your audience. Going live is one thing, going live and messing things up is a different story.

If you do a bad job on your first live social media posting, you may not get another chance. Doing a bad job could have fans and followers leaving you in droves.

With prerecorded video, you can film a how to video or a customer testimonial. Why not schedule a day where your customers can come in and film testimonials. Make a party out of it and bring your customers out of their shell and on to the big screen.

Video Marketing and the Right Stuff

Of course, filming the right subject matter is essential. If you have gathered an audience only to supply them with boring content that is badly lit and badly shot, they will not be happy. Bad videos kill business relationships faster than you think.

Ask Knoxweb about video marketing with Video Grabber. With Video Grabbers, everything will be ready to go. Just give Knoxweb the okay and you will have a professionally written storyboard and script. Once your video is shot, it will be professionally edited and ready to go.

Video marketing is the way of the future. Knoxweb has been on the pulse since 1996 and has the team to get it done the right way.

Call or click for a no obligation consultation with Knoxweb today.

Watch for These Social Media Marketing Trends

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Social media marketing is like a rocket speeding to an unknown destination. With social media marketing trends changing on an almost daily business, understanding the popular trends will help your online profile. With that being said, unless you are a social media marketing expert you may do you and your business more harm than good.

social media marketing

If you follow the Knoxweb Blog you will be up on some of the social media marketing trends for 2019, however, there are some new ones that you may not be aware of.

Personalized Messaging and Social Media Marketing

These days’ consumers are searching for authentic brands. They want those brands to be real and personal. If you aren’t relating to your fans and followers, you aren’t relating to them. With social media marketing, you are connecting instantly. By creating personalized ads for your content on email, social media and other types of digital marketing you are reaching out and communicating on a more personal level.

Artificial Intelligence and Social Media Marketing

AI helps users analyze behavioral patterns. This enables brands to utilize data and search patterns. This helps companies understand who is buying their products and services and why.

AI also helps businesses understand how consumers found the brand in the first place. As most people know, Alexa will interrupt your conversations when she hears the right keywords.

Video and Social Media Marketing

Both live and pre-recorded video are at the top of the list when it comes to social media marketing. Knoxweb explains that analysts predict that over 80 percent of all online traffic will be via video marketing.

Add videos to your marketing emails and you can boost your click through rate by up to 300 percent. 64 percent of consumers say they are more likely to purchase a product or service on the internet after watching it on video.

Influencers are the Key to Social Media Marketing

An influencer is someone who has clout in the digital or real world. Celebrities, YouTube and Instagram Stars, famous bloggers, journalists and normal people who have a massive following are excellent influencers to have on your side.

When an influencer talks positively about your products and services, you will see and increase in sales. When an influencer starts spreading the word about your brand on multiple social media platforms you can’t go wrong.

Voice Search and Social Media Marketing

Thanks to the digital world you can have nearly all of your questions answered via a search engine. Although it is quite easy to access information, most folks don’t have the time or the patience to read multiple paragraphs to get what they are looking for. With Google, Siri and Alexa you can find the answers using voice search. As a result, you’ll see plenty of brands using voice search for social media marketing.

Online Reviews and Social Media Marketing

Knoxweb cannot stress the importance of online reviews for social media marketing. Ignore them and you are hurting your brand, respond in the wrong way and you could be harming your company even more.

If you do get a less than positive review, respond as quickly as possible and look for a resolution to the situation. Offer a discount or a special on a future purchase. Because being professional on social media is the only way to protect your brand and your reputation.

Ask customers and clients to leave reviews on Yelp and Google. Email incentives for people who leave you a review. You’ll be amazed at how much this will help you get more likes, comments, and shares.

If you and social media marketing aren’t getting along, call or click and schedule an appointment with the experts from Knoxweb.

Knoxweb is your one stop shop for all of your needs including web development, web design, and video marketing.

Call for a no obligation social media marketing consultation today.