Lois Larimore, Author at Knoxweb

Mobile Apps for Small and Large Businesses Knoxville

Lois Larimore August 19, 2019

Knoxweb has been in the web design and web development business for over 23 years and since that time has become the leader in all things digital, including mobile apps. Mobile apps are more popular than ever with both large and small businesses creating mobile apps for all types of businesses. Whether you run an eatery in Knoxville or operate a contracting business in Sevierville, a mobile app will help you and your business grow. A Mobile App Helps You: Become a Direct Marketing Expert Increase Visibility Provide Value Build your Brand Improve Customer Loyalty Beat the Competition Boost Customer Engagement

5 Professional Online Marketing Tactics to Avoid

Lois Larimore August 12, 2019

Online marketing takes a professional. Firstly, online marketing is time consuming; secondly, it needs to be done the right way. If you have been hanging by the seat of your pants trying to make sense of social media marketing, text message marketing, video marketing and voice search marketing, it’s time to call Knoxweb. Knoxweb has been keeping up with the changes since 1996 and understands what it takes to get you and your business on the front page of Google. Back in the day, it was easy to find yourself at the top of the listings organically, but nowadays, it

Voice Search Marketing Different for SEO and SMO

Lois Larimore August 5, 2019

Voice search marketing is quickly becoming the best way to advertise products and services because people are talking more than they are swiping and typing. For that reason, SEO and SMO for text are different. If you have been following the Knoxweb Blog over the past few months, you will remember that voice search marketing is literally untouched as far as the internet goes. With voice recognition devices set to become standard in homes all across the globe, it makes sense to research voice search marketing. Why Is Voice Search Marketing Different? Because users ask Siri and Alexa things like,

Social Media Marketing is Still Going Strong

Lois Larimore July 29, 2019

Social media marketing is still going strong with smart companies working with professionals for social media marketing. One of the biggest considerations is that social media marketing is set to overtake TV advertising by 2020. Social media marketing is an essential part of any marketing campaign. If you aren’t managing your Facebook, Pinterest or Instagram accounts, you will see a drop in sales. Everyone is on Social Media These Days If you follow the Knoxweb Blog, you will remember how important social media marketing is, regardless of business size. Everyone, including your competition is on Twitter, Facebook, and YouTube these

Is SMS Marketing or Text Message Marketing for You?

Lois Larimore July 22, 2019

Email marketing, while still a viable option when it comes to advertising has become harder to penetrate. According to Knoxweb, the leaders in the web business since 1996, the email open rate is at a dismal 25 percent, falling every day. With spam filters and privacy laws continuing to become more sophisticated, SMS marketing or text message marketing could be the way to go. In addition, Twitter, Facebook, Instagram, and the other popular social media channels are making it tougher to go the organic route with pay to play being the only smart option for social media marketing. This is making things

Mobile Apps for Business for Brand Loyalty and More

Lois Larimore July 15, 2019

Mobile Apps for business are huge. Restaurants use them for easy menu access, while movie theaters use them to sell tickets. Just look at the Apple or Google store and you will see just how many companies have jumped on the mobile app bandwagon. Twenty years ago, no one would have imagined that anything and everything would be available on a cell phone. Today everything is mobile. From marketing to products and services, mobile apps are the way of the future. Mobile apps are a way of life. With over 52 percent of people around the globe using mobile applications on

Advertising on YouTube for Serious Profit

Lois Larimore July 8, 2019

YouTube is the second most popular search engine in the world with people watching millions of hours of video every day. With that being said, advertising on YouTube is a smart move. Although some watch videos purely for entertainment, others watch YouTube videos for product reviews and brand testimonials. People are tech savvy and will do hours of research before they make a purchase. Consequently, most of that research involves YouTube videos. Advertising on YouTube is Huge You are wasting precious time and money if you are not targeting your audience and advertising on YouTube. Google explains that over a

Powerful Digital Marketing with Instagram

Lois Larimore July 1, 2019

A businesses best friend, Instagram is personal, visual and is an excellent way to promote your brand on social media. However, as Knoxweb explains, just like all social media, it is a waste of time if you aren’t connecting with your target market. If you aren’t including Instagram among your social media platforms, you are missing out as it is the fastest growing social media site, and is extremely popular in the business world. Businesses that use it for digital marketing are seeing amazing results, especially when it comes to people under the age of 35. Because 90 percent of users

6 Smart SEO Strategies for Digital Marketing

Lois Larimore June 24, 2019

SEO, or search engine optimization is tough as it is constantly changing and evolving. So much so, that even the professionals have a hard time with it. Knoxweb have been in the web business since 1996, and understand SEO strategies and search engine marketing in today’s landscape. Below are some smart SEO strategies that will help your overall digital marketing plan. 1. Knowing Your Audience is Essential for SEO If you don’t know who your demographic is, you will have a difficult time targeting your audience. Start with the basics. Find out who your customers are and why they are

Siri, Alexa, Voice Search and Digital Marketing

Lois Larimore June 17, 2019

Are you and your business ready for voice search? Knoxweb explains that only four percent of American businesses with a bricks and mortar location are ready for voice recognition marketing. When you consider that 40 percent of adults living in the US are using their voice to search on a daily basis, not being ready is a crucial mistake when it comes to your overall digital marketing plan. What is Voice Search? Voice search recognition allows you to search by speaking into your phone, your virtual home assistant or your computer. However, according to Knoxweb, voice search SEO is a bit

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Mobile Apps for Small and Large Businesses Knoxville

5 Professional Online Marketing Tactics to Avoid

Voice Search Marketing Different for SEO and SMO

Is SMS Marketing or Text Message Marketing for You?

Mobile Apps for Business for Brand Loyalty and More

Advertising on YouTube for Serious Profit

Powerful Digital Marketing with Instagram

6 Smart SEO Strategies for Digital Marketing

Siri, Alexa, Voice Search and Digital Marketing

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