All posts by Lois Larimore

Video Marketing with Knoxweb and Video Grabber for Success

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Video marketing is an essential part of every digital campaign.

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With video marketing, you can produce amazing unique content that will capture the eye of your clients and your potential ones. Marketing with video is the only way to go.

Why Video Grabber for Video Marketing

Unless your visitors are speed readers, digesting information will not be as effective as it would had you used video marketing. Custom made videos from Knoxweb help get the message across with information that is informative, educational, and unique.

Although video shouldn’t replace your text, it is an excellent way to complement your written content while strengthening your message at the same time.

Why Can’t I Just Produce my Own Content?

Of course, you can go Live on Facebook or create your own videos for YouTube. However, unless you have the SEO and SMO skills to optimize your video content, nobody is going to see your slick videos.

Knoxweb has been in the marketing business since 1996, and has a professional team of content producers that will help you write and produce your videos from start to finish. When you work with Knoxweb, your videos will reach a larger audience.

Video Grabber and Knoxweb for Video Marketing

Regardless of your needs, Knoxweb has the team to help get you there. Consequently, your professionally produced videos will attract viewers, more likes, and more shares. You will see a better click through rate and an increase in your ROI with video marketing.

The in-house team from Knoxweb handles the concept, script writing, the production, and the design. Knoxweb will also edit and help you distribute your new video content.

What to Expect from Video Grabber for Video Marketing

When you choose the direction that you want to go for your video marketing campaign, you can get started on the concept. Knoxweb will highlight the strengths of your business while optimizing your brand. The team can even produce how to videos and testimonial videos or  help with product demonstrations.

Knoxweb has the team to help you create thoughtful videos that will boost your search engine optimization and your social media optimization.

Video Marketing is More Affordable than you Think

These days you can afford videos for your business. Video Grabber was created to fill the void helping large and small clients with an affordable option. Video marketing is the best way to get your message across to clients who are looking for your services.

Although you may think it is cheaper to grab your phone and shoot a customer review, you have to have the knowhow and the experience to optimize your videos.

I Have an Idea, Now What

If you have an idea for a campaign, but aren’t sure where to started, talk to Knoxweb. With a no obligation video marketing consultation from Knoxweb, you will be on the right track to success.

Call or click and schedule an appointment with the video marketing experts from Knoxweb. With Knoxweb and Video Grabber, you really can reach the lion’s share of the market. This improves your sales and end of year earnings.

Call Knoxweb for a no obligation video marketing consultation today.

Digital Marketing even if You Are Land-Based

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Digital marketing is something ALL business should be incorporating into their overall marketing strategy.

digital marketing

Even if you aren’t an online business, you still need to use digital marketing to boost your advertising efforts. If you aren’t marketing your business online, no one will be able to find your bricks and mortar store.

Why Digital Marketing is Important

Subscribers who follow the Knoxweb Blog know the importance of digital marketing. Even land-based businesses need to be focusing their advertising efforts into online marketing.

What You Need To Know about Digital Marketing

Mobile Mobile Mobile

Over 50 percent of consumers are browsing for products and services on a mobile device.

Knoxweb has explained the necessity of mobile, and if you haven’t gone mobile, you are frustrating and alienating potential buyers. Furthermore, Google will penalize you, reducing your rank in the search engines.

Micro-Moments

Impulse shopping. Everyone does it. With the portability and accessibility available on mobile devices, digital marketing cannot be ignored. Most people have the attention span of a fly, and your business needs to capitalize on that.

Your business needs to focus on micro moments to fulfill a potential buyers needs. Ask Knoxweb about a platform that allows you to cater to your customers 24 hours a day, seven days a week.

Using Apps in Digital Marketing

Knoxweb are the mobile app experts. Since 1996, Knoxweb has been learning the technology to help businesses grow with web design and web development solutions, including mobile app technology. These days customers are tending to go to an app as opposed to a browser. Talk to Knoxweb about a mobile app for your business.

Connection is a Must

These days your business must be connected to anything and everything. From Smart Home Technology to making phone calls and sending notifications, the internet is the key to success. Your business needs to show up everywhere. That won’t work unless you incorporate smart digital marketing solutions into your brand.

Brand Management Using Digital Marketing

Branding a business is much different than it used to be. Business cards used to be the key to a successful connection that could lead to new clients and customers. However, in today’s world you must optimize using conventional and online tactics that work together. Everything is connected.

Following Through

A good digital marketing campaign must include follow up. Knowing what happens after the purchase is just as important as what happens beforehand. Every step of the process needs to be analyzed to determine what works and what doesn’t. Following up on every purchase and responding to a bad review assures good customer relations in the future.

Live Streaming and Digital Marketing

Everyone loves to peak behind the scenes. With Facebook Live and other online streaming platforms, you can give potential clients and customers a look at your business. Go live with a new dish from your eatery or show your plumbing company customers what not to put down the sink.

Digital Marketing and Text Messaging for Business

Five years ago, text messaging for business was rarely used. These days it’s more important than ever. Consequently, sending consumers that purchase your products and services a text message is the best way to receive a response. Consequently, text messaging for business increases your end of your year sales, regardless of your industry.

Endless Opportunities with Digital Marketing

The opportunities are endless when you incorporate smart digital marketing into your overall marketing strategies. Every business needs an online platform to let people everywhere know that you exist.

If you would like more information regarding digital marketing, web design, web development, look no further than Knoxweb because Knoxweb have what it takes to build your bricks and mortar business into an online company that will yield results. All you have to do is call or click.

Make your presence known with sound digital marketing strategies that work. Call Knoxweb today.

More Digital Marketing Mistakes that Will Kill Your Business

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Even in today’s digital marketing age, it’s tough to keep up with technology. The times they are a changing and that is certainly the case when it comes to digital marketing.

digital marketing

Digital marketing is important. If you have been following the Knoxweb Blog, and you should be, you will know how your online presence is affected by everything you do, from your social media, to your conventional marketing. Even your direct mail campaign can affect your online presence.

Below are some more digital marketing mistakes to avoid at all costs.

Putting Your Audience in One Box

Every customer has a different need or want. Two potential clients may be curious about your products or services, but they are certainly not the same. Identify your users and understand who your target audience is. Without properly identifying your customers, you will never be able to customize your message.

Being Inconsistent with Digital Marketing

Poorly managing your digital marketing efforts will hamper your end of year earnings. Ask Knoxweb how you can simply your online marketing strategies with sound techniques that work. Segment your email lists and don’t forget to keep up to date with your social media. If users are liking, commenting, and sharing your content, you must engage.

Being Spammy, Aggressive or Scary with Digital Marketing

If you are managing your digital content and monitoring user behavior, don’t be a stalker. First of all, don’t reveal your actions by saying, “We noticed that you are interested in our new HVAC system. Let’s have a chat!”Interact, but don’t be creepy about it. Slowly get to know your users before you shove your message down their throats.

Being Socially Inept with Digital Marketing

If your business is actively tweeting and posting on Facebook, Twitter and Instagram, being social is important. Steer clear of bragging your services and communicate. Listen and engage. Learn what your clients and customers want and what they don’t want. Nobody wants to be sold to on social media. As Knoxweb has mentioned in previous blogs, make sure to address negative comments. Even more so, address those comments and do not delete.

Not Producing Fresh Content

Focus on new content that is consistent with what users want. Create unique content based on questions that your followers have asked. By writing blogs, tweeting and posting content based on user’s questions and posts, you will have a better chance of attracting new users while engaging with new followers. Consequently, you will be come popular.

Ignoring New Digital Marketing Technologies

Knoxweb has been in the digital world since 1996, and for that reason, is always ready for a challenge. Consequently, with the rise of video marketing, building video clips into your overall online marketing plan is a must. Video Grabber is a tool used by Knoxweb that incorporates video marketing with other digital marketing platforms. Ask Knoxweb how Video Grabber can work for you and your business.

Assuming Everything is Fine

If you are basing your SMO and SEO due to assumptions because you have thousands of fans, comments, likes and shares, you are not going to get anywhere with your digital marketing efforts. Knoxweb has the tools to monitor performance while conducting tests to measure the performance of your search engine monetization and social media optimization.

Online marketing isn’t something you can pick up overnight. Besides, there is not a Digital Marketing for Dummies book, well, if there is, you can bet you won’t be able to do what Knoxweb can do.

If you would like to tighten up your digital marketing strategies and come up with a solid plan, call or click and talk to the team from Knoxweb. Knoxweb knows what it takes to get you to the top of the search engines, and as a result, will finally help you get there.

Call for a no obligation quote today.

Facebook Live What You Should Know

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Facebook Live certainly has its advantages. People use the platform to share events, new products and daily events.

Facebook Live

Facebook Live, when used properly, is a great way to optimize your brand through captivating live videos that will get you more likes, comments, and shares. While going live may seem have seemed like a good idea at the time, it can have its ramifications, especially if you do not have a solid plan.

What is Facebook Live?

Facebook Live is a platform that allows businesses and individuals to, “Go live,” whenever the notion strikes. Facebook Live has changed the way businesses market online. With video consumption at its highest, going live on Facebook could very well increase your profits 10 fold.

Facebook Live Basics

The basic features allow users to stream live. All the user has to do is tap the live stream icon and broadcasting begins. Your followers will see that you have gone live and will tune into your live broadcast.

After you have completed your video, tap finish and your live video will be posted permanently on your Facebook timeline. Although you can record for as long as you like, anything over four hours will not have permanent placement on your timeline.

Using Facebook Live

According to Knoxweb, there is a variety of broadcasting opportunities available. You can do a product launch event, or share the grand opening of your new business. Regardless of your angle, there are a few things to keep in mind before you go live on Facebook.

Attract More Followers Before you Go Live-Come up with a unique and attractive way to get more followers before you go live.

Let your Viewers Know in Advance-Make sure to publicize your live broadcast before you go live.

Check your Connection-Knoxweb explains that your internet connection must be solid. Regardless of the topic, you do not want to lose your signal.

Make sure You Have Battery Backup-Battery backup is an essential part of going live on Facebook. A backup power source is a must if you are going live on Facebook.

Write an Amazing Headline-If you follow the Knoxweb Blog, you know that video is preferred over text. Consequently, the headline will get viewers to tune in and watch your live broadcast.

Engage Engage Engage-Show your appreciation and talk with your viewers. Ask questions and be animated. Participating is essential when it comes to going live on Facebook.

Things to Consider with Facebook Live

Video content is the fastest growing form of online advertising, and it is only going to get bigger. Ask Knoxweb how you can jump on the bandwagon with Video Grabber.

In the moment is what users are demanding. When you go live, you are giving users real-time updates that are extremely popular in the world of social media. Platforms like Facebook Live will help you get there.

With Facebook Live, you can get ahead of the competition. If your competitors are going live, watch their broadcasts as you can garner what you should and shouldn’t do.

Live streaming is extremely popular with millennials. The millennials are a tough demographic to crack.

Get Help with Facebook Live

Because Knoxweb has kept up with the online marketing trends since 1996, you can too.

Call or click for a no obligation social media marketing consultation with Knoxweb and start planning your Facebook Live broadcast today.

14 Reasons Why Text Messaging for Business Works

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Text messaging for business is the best way to communicate with clients and customers.

text messaging for business

Text messaging for business is imperative. Unlike phone messages, which often go ignored or unanswered, people read text messages almost immediately.

Why is Text Messaging for Business So Popular?

Because SMS marketing has become the preferred marketing strategy. Furthermore, it is superior to email messaging and voice mail. It’s quick, accessible and best of all, multi-functional. Large corporations are now spearheading mobile marketing campaigns using text messaging for business, and you should too.

Adopting a Test Messaging Platform for your Business

If you haven’t adopted a text-messaging program to your marketing strategy, call the team from Knoxweb.

Since 1996, Knoxweb has been a game changer  when it comes to text messaging for business. Call Knoxweb and find out how you can add text messaging for business to your arsenal.

Still not convinced that text messaging for business is right for you?

Check out these stats and you may decide otherwise.

1. Over 400 billion texts are sent every month. That means billions of people are talking via text.

2. Ninety 98 to 99 percent of texts are opened immediately. Knoxweb has adopted text first marketing strategies that ensure communication instantly.

3. Ninety percent of buyers receive and send texts each week. Because the modern world is mobile-centric, it comes as no surprise that they like to communicate with businesses via text messaging for business.

4. Nearly 40 percent of consumers will interact with favorite brands via text messaging. As a result, instant offers, digital coupons, and location-based amenities can be used immediately offering extra benefits to buyers.

5. Eighty Five percent of people on the net use a mobile device. Because everyone seems to have a Smartphone these days, it only makes sense to capitalize on it. Business owners are using SMS to increase their ROI.

6. Over 70 percent of mobile phone users check the device 10 to 15 minutes after waking. This habitual practice is what business owners can count on using text messaging for business. Because consumers are always connected, your text messages will have a better chance of being read than an email.

 More Reasons to Include Text Messaging for Business

7. Back in 2016 strategists predicted that mobile video would represent a whopping 69 percent of traffic. Knoxweb mobile marketing understands how rich media in text messaging for business is warranted.

8. Nearly 80 percent of Smartphone users watch video on the device. Because videos sent via text are easily assessable, consumers are opening more videos every day.

9. If you follow the Knoxweb Blog, you will know that video marketing is huge. So big in fact that nearly 95 percent of Smartphone users share videos. Consequently, this is a huge marketing resource for both small and large companies.

10. Consumers will spend approximately three hours every day on a Smartphone. As a result, it has become the preferred method of shopping, even over desktop computers and television.

11. Seventy One percent of people use a Smartphone to engage on social media. You would have to be living under a rock not to know how important social media is. Social media is what connects everything. SMS applications have changed with social media integration and seamless text messaging for business becoming the norm.

12. Back in 2016, 54 percent of all phone owners owned a Smartphone. Two years later, and that figure is nearly 70 percent. Smartphone’s are taking over the world with landlines becoming outdated.

13. Sixty-eight percent of buyers want businesses to communicate via text messaging, as it doesn’t take up a lot of time, and when delivered with great content, can be the best way to expose your products and services.

14. With almost 90 percent of mobile device users adopting mobile phone use into everyday life, you can bet they don’t go without their Smartphone. Because Knoxweb can empower your business with SMS strategies that will enhance your brand it’s time to make the call.

Text Messaging for Business Works

If you would like more information regarding text messaging for business, call or click and talk to the team from Knoxweb. Because if everyone else is doing it, shouldn’t you be?

Call for a no obligation text messaging for business consultation with Knoxweb today.

5 Social Media Marketing Mistakes to Avoid

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Social media marketing is tricky at best. Whether you are an established corporation or a small business, making your brand known on social media is essential.

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Social media marketing is crucial, and if you follow the Knoxweb Blog, you will know that SMO, or social media optimization plays a huge roll in your online presence. However, some social media marketing mistakes could hurt your brand.

1. No Social Media Marketing Plan or Strategy

Better results are achieved when you approach your social media as a strategy. Most businesses go into the process with gusto, making business profile pages, adding great content and attracting followers. However, if you aren’t responding to likes, comments and shares, you will not have a social media presence.

Planning your strategy is vital. Knoxweb has the tools you need to customize a social media marketing plan that yields results.

Knoxweb recommends that you:

  • Plan Goals
  • Target your Audience
  • Create a Team
  • Plan Time Spent Wisely
  • Plan your Tactics

Social media takes time. Achieving goals on social media is easy with the team from Knoxweb.

2. Not Targeting Your Audience on Social Media Marketing

Knowing your audience is essential. Succeeding in social media takes hard work, but is well worth it in the end.

By analyzing your social media analytics, you can determine who your target audience is. Knowing your fans and followers helps you hone your advertising skills. When you target your audience with the help of Knoxweb, you will see results.

3. Not Dealing with Negative Feedback on Social Media

Never address negative comments with lame excuses. Thousands of companies don’t address negative comments at all. Negative feedback does not destroy your reputation, in fact, it helps it.

Instead of saying, “I’m sorry,” or ignoring the negativity all together, start a conversation. Your brands shortcomings with be identified when you comment on feedback, even if it’s negative. Although most customers will not expect an apology, they do want to know that your company backs up its products and services.

Never delay your responses when dealing with negative feedback. Engage as quickly as possible and avoid engaging in personal attacks.

4. Not Making Your Presence Known on Social Media

Social media marketing is all about people because people like people. Faceless businesses are out of place on Facebook, Twitter and the other social media channels. Profiles that have a personal touch will attract more fans and followers. As a result, you will get more likes, comments, and shares.

Make your responses personal and avoid a standard corporate response. Direct your comments personally to the person who has commented. If the comment is negative, keep your emotions to yourself. Most situations will resolve quickly when addressed ASAP.

5. Not Using Customer Service and Social Media Marketing

Social media has taken customer service to a new level with brands using social media as a stepping-stone to cross selling and up selling. Aside from sales, social media online customer service, helps calm and retain customers who are not happy with your products or services.

Ask Knoxweb how you can merge your customer service with your social media marketing efforts. You will be amazed at how much you will see a jump in your ROI.

Social media marketing is a business, because attempting it yourself is a mistake that you do not want to make. Call Knoxweb for a no obligation social media marketing consultation.

It pays to be smart with social media. Call or click for a no obligation consultation today.

7 Digital Marketing Mistakes and How to Avoid Them

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Digital marketing mistakes are not only embarrassing, but costly as well. If you make digital marketing mistakes on a consistent basis, you will go over your marketing budget.

digital marketing mistakes

Digital marketing mistakes are dangerous. If you follow the Knoxweb Blog, you know that professional digital marketers understand the pitfalls of online marketing and have the experience and expertise to avoid digital marketing mistakes.

Below are a few ways you can avoid digital marketing mistakes.

1. No Clear Goals Set in Your Digital Marketing Campaign

The biggest mistake businesses make is not having a clear plan. Writing down and discussing your goals with your team ensures a successful campaign. Ask Knoxweb how you can define your targets and create online KPIs with sign ups and submission forms.

SMO, SEO and other online digital marketing will be discussed when you schedule a marketing meeting with the experts from Knoxweb. Knoxweb has been in web and conventional marketing business since 1996, and understands the ever-changing world of digital technology.

2. Not Following KYC

Know Your Customer, or Consumer, is what the KYC principle is based on. By understanding the psychographics and demographics of your target audience, you can hone in on your digital marketing.

Number two on the list of digital marketing mistakes means that you don’t know who is buying your products and services. You could be creating the best and most unique content on the web, but if your marketing isn’t in line with your mission, you will be missing out on your target demographic.

4. Ignoring Mobile

Mobile is the dominant platform for digital media. According to Knoxweb, over 77 percent of people in the United States use a Smartphone. If your digital marketing campaign isn’t targeting mobile you haven’t been following the Knoxweb Blog.

Being mobile responsive means your website looks the same on all devices. Ask Knoxweb how you can implement a responsive website into your digital marketing campaign.

5. Not Incorporating Traditional Marketing with Digital Marketing

Knoxweb understands how to incorporate conventional marketing into the online marketing strategy. By enforcing your sales message through printed material, TVC and radio advertising you are optimizing your content. Successful marketers understand the importance of combining conventional and digital marketing efforts.

You can gain more fans and followers by branding your printed material. Include your social media addresses to gain more likes, comments, and shares.

6. Impersonal Marketing to Avoid Digital Marketing Mistakes

Getting to know you is even more important in this day and age. Customer centric content that entices potential clients and customers is the key. When it comes to any type of marketing there is no, “One message fits all.” Consequently knowing your customer and communicating is essential. 

Most people belong to more than one social media site. If you are Tweeting and posting the same message across multiple platforms, fans will unfollow or unsubscribe in droves.

7. Forgetting about Email Marketing

As Knoxweb has said in the past, email marketing is not dead, because email marketing is even more important with all of the platforms available for digital and conventional marketing. Although text messaging for business is on the rise, email is still the connection between the brand and the customer.

A recent survey showed that 91 percent of adults in the US prefer promotional emails from the brands that they buy from.

Avoiding Digital Marketing Mistakes Saves Time and Money

Want to avoid more dental marketing mistakes? Check out Knoxwebs next blog where you will learn how to integrate your sales with marketing, set your KPI’s and upgrade your digital marketing skills. You’ll see more revenue as a result.

Digital marketing has changed. Knoxweb are the experts and understand what it takes to boost your online presence.

Call for a no obligation online consultation with Knoxweb and avoid digital marketing mistakes in the future.

Call or click now.

Why You Must Be Mobile Responsive in 2018

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A mobile responsive website is crucial to your bottom line. Unfortunately, some businesses still don’t own a mobile responsive website.

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No mobile responsive website is annoying to the consumer, but it is also annoying to Google and the other search engines.

Why You Must Be Mobile Responsive

Having a responsive website is no longer a luxury, but a necessity and has been for some time. Those of you who follow the Knoxweb blog went mobile years ago because of Mobilegeddon back in April of 2015.

Googlegeddon or Mobilegeddon occurred when Google made changes to the algorithms. Companies that didn’t, or still don’t, have a mobile website were penalized. Websites that remain in the dark ages are relegated to the back pages of Google and the other search engines.

Mobile Responsive is More Cost Effective

According to Knoxweb, a responsive website won’t have to be changed much, if at all. Unlike old websites that used Flash, which isn’t compatible with mobile devices, a mobile responsive website moves with the technological changes.

The design and development of a mobile responsive website will pretty much remain the same for decades. Being responsive means that users can connect to your website using any device. Your website will look the same on a PC, Smartphone, or tablet. Your website will even look great on a Smartwatch.

Being Mobile Responsive Helps your Bottom Line

By year’s end analysts predict that mobile devices will exceed seventy nine percent globally. In addition, fifty seven percent of consumers who use the internet would never like or share a business that didn’t have a mobile responsive website. With sixty seven percent of users claiming they would buy from a mobile friendly site as opposed to a conventional website, you would be crazy not to invest in a mobile responsive website from Knoxweb. As a result, average conversion rates are well over sixty-four percent compared to PC rates.

Better SEO and SMO

As mentioned above mobile friendliness ranks. When Google changed the rules in 2015, your visibility increased if you were on the mobile responsive bandwagon. Keep in mind that quality content remains supreme; however, you need a mobile responsive website to get your unique content to the masses.

SMO or social media optimization and SEO or search engine optimization is crucial to your online presence. For this reason, mobile optimization is imperative.

More than Landing Pages

Landing pages matter, but if they are the only thing that is mobile friendly on your website, consumers will hate you. Landing on a beautiful page that is mobile friendly attracts users to your website. However, if your product page isn’t set up the same way, potential buyers will go to the competition. You can lead a horse to water, but you can’t make him drink. If consumers are pinching and manipulating their screen to see your products, they will go elsewhere.

A mobile responsive website makes it easy for people across all devices to find your products and services. Google, your potential clients, customers, and even your competitors want to see what you have to offer. Consequently, if you aren’t mobile friendly, there isn’t much chance of that.

Knoxweb Has the Edge

When it comes to the web, Knoxweb has the edge. Since 1996, the team from the mobile web development company in Knoxville has been connecting people online with innovative web design and development like no other.

Not mobile responsive? No problem. Call or click and talk to Knoxweb about a new mobile responsive website. Not only will Google love you, but your clients will as well. Call now.

Video Marketing Can Boost your Brand Exposure

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Video marketing cannot be ignored. All you have to do is scroll through your feed on Facebook and you will find dozens of videos including product and how to videos from the competition.

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If you aren’t including video marketing in your overall digital ad campaign, your bottom line will pay for it.

What is Video Marketing?

Using video, you can build customer rapport by promoting your products and services. Video can be used to show your clients how to use a product, stream live events and create entertaining content.

Knoxweb are the video marketing experts and have the tools you need to create a strong video campaign that could go viral.

How Video Marketing Works

Video marketing works by driving traffic to your website. Marketing with video allows you to raise brand awareness while engaging with your customers at the same time. Data driven, this type of marketing allows you to track consumer engagement and monitor metrics.

How to Produce a Quality Video

With the power of Video Grabber from Knoxweb, you can produce an affordable video that tells your stories while engaging potential customers. Although there is no set time for video, shorter is always better. Knoxweb will create a powerful script and storyboard that will be a consumer attention grabber.

Publishing and Analyzing with Video Marketing

Knoxweb will show you how to optimize your content all over the web. When you embed video on your website, share it on YouTube and Facebook, you will be exposing your brand to more people.

People who like and comment on your videos will mostly likely share your content as well. Once your videos have gone live, Knoxweb will show you how to track your stats and metrics. As a result, you will be able to determine what works and what doesn’t.

Video Marketing Benefits

  • Connect with Potential Clients
  • Build your Brand
  • Great for SEO
  • Better Consumer Retention
  • People Love Video
  • More Clicks using Video in Email
  • Better ROI

Video Marketing Challenges

Although you still need good equipment and a good production team behind your efforts, it is much more cost effective to include video marketing than it used to be. Professional video with Video Grabber and Knoxweb is affordable and best of all, yields results.

Video Marketing Strategies

If you follow the Knoxweb Blog, you will know that video marketing is about planning. When you plan, test, analyze, and finalize, you will see results. Knoxweb can help you produce engaging videos that will align your sales funnel.

Before you begin, ask yourself what purpose the video has, who your audience is, and how the video will help your long-term digital marketing goals. Knowing the answers to those questions before production will help your overall strategy.

Knoxweb recommends that you develop a strong marketing strategy that outlines the purpose of each video. You want to be clear and concise for every type of video whether it is a how to video or an experience video. An explainer video will be different from a new product launch or customer review video.

Video Marketing Makes Sense

Marketing in 2018 is much more than words on a page. Sixty five percent of the population learns visually. While thoughtfully written blogs will bring you leads, incorporating Video Grabber into your digital efforts will speed up the process.

Knoxweb explains that video is about 50 times more likely to rank organically than text. However, it is important to product high quality videos that are beneficial to your overall digital marketing campaign.

If you would like more information regarding video marketing for your brand, call or click and schedule an appointment with the video production team from Knoxweb. Knoxweb will help you grow your business with a powerful video marketing campaign. As a result, you will see a better return.

Call for a no obligation consultation with Knoxweb today.

Online Marketing Trends That Continue in 2018

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The internet has changed online marketing with incredible tools that will change the way people do business on the web. However, according to Knoxweb, there are some trends to watch for as 2018 draws to a close.

Growth Hacking for Online Marketing

online_marketingBy teaming with designers, developers and other departments, you can transform your business.

Larger corporations such as Airbnb, Dropbox and Uber have had great success using growth hacking. Take Dropbox for example, when you join, the popular site will give you one gigabyte of space for free. For more free space, just get your friends to join using a link to your account. By doing so, that person will receive free space and so on.

Knoxweb believes that smaller companies are beginning to take the same approach with growth hacking tools that make it easy to conduct research. Ask Knoxweb how.

Programmatic Buying for Online Marketing

A powerful tool, programmatic marketing automates the process with real time bidding. With RTB, buyers can set network reach and bid price. Using real time, bidding online campaigns can be booked and flighted.  while being optimized and analyzed using DSP or demand-side software algorithms and interfaces. Because there are more tools that make programming easier, programmatic marketing could account for 70 percent of all digital advertising by the end of the year.

Knoxweb can incorporate programmatic marketing into your online campaign giving great results and an excellent ROI.

Facebook Tools for Online Marketing

Digital marketing lives online. However, Facebook is now providing marketing tools that allow you to promote your business to consumers in your area. Although Facebook is especially beneficial to companies that have multiple locations the king of social media is also valuable to small businesses and organizations.

Facebook’s new offline conversion tools help businesses track the physical location of the interested party. This allows you to see how well your ROI is doing.

Tracking Your Conversions for Online Marketing

Google is using a new service that allows you to track your store sales conversions based on visits and Google AdWords. However, other companies can provide a similar service. Talk to Knoxweb about tracking your conversions with affordable tools that will track your conversions for online marketing.

Voice Control for Online Marketing

Alexa and Google Home are entrenched in millions of homes all over America. As a result, it’s apparent that consumers are quite comfortable having a microphone that is always on in their home. Businesses will soon be able to take advantage of voice control with the help of Knoxweb.

By branding your voice with questions that your potential clients might have, you can improve your online presence. Voice control has complicated online marketing. If you follow the Knoxweb blog, you will know that is especially true when it comes to Search Engine Optimization.

It is important to be clever with voice control. You want to make sure you don’t get lost in the sea of paid for ads. If someone says, “Alexa, I need a new toothpaste,” Alexa will send you the first product that shows up in quick search. The brand of toothpaste that pays the most to be at the top of Google and the other search engines will be mentioned first. If you own a plumbing company, you can program Alexa to help consumers unclog a drain.

Online marketing continues to evolve. Knoxweb has the tools and the experience to help you create a strong marketing campaign. That affordable campaign will keep you ahead of the competition while improving your ROI.

Make the best of the rest of 2018 and schedule a no obligation consultation with the team from Knoxweb. Your online marketing campaign is about to turn the corner.

Call Knoxweb today.