All posts by Lois Larimore

How SEO Has Changed Over the Past 10 Years

knoxblog, SEO, Uncategorized, , , , , , , , , , , , , , ,

SEO

SEO, better known as Search Engine Optimization, is a tool used by digital marketers to boost your online presence. SEO is still very relevant in this day and age, but has changed considerably in the last ten years.

Knoxweb has been in the web development and web design business for more than 22 years and understands the algorithms set forth by the search engines. As a result, your ranking on Google, Bing and the other search engines will improve.

In its infancy, SEO meant keyword stuffing and back links. Today high quality content and strong links are still the primary focus when it comes to SEO, but what other changes have occurred in the past 10 years?

Mobile Prioritization

Exceeding desktop traffic for the past three years, mobile searches have changed the way SEO works. If you follow the Knoxweb blog, you will know that a mobile website is extremely important. Search engines are now developing algorithms that make it easy to search for anything and everything on a mobile device. In fact, Google penalizes websites that are not mobile friendly.

Keyword Stuffing is Dead

Keywords used to be what search engines used to index your page content. In those days, if your webpage didn’t have a keyword that was specific to the blog or article, it would not appear in a search result for that particular keyword. In the past, keywords were stuffed into the blog or article in order to boost page rank. Search engines changed those algorithms so that keywords and keyword phrases worked with each other.

Content Remains Supreme

With the deterioration of keywords, brands started shifting marketing efforts. This meant producing good content that was useful to the audience. Today, this is still in effect with high quality content reigning supreme when it comes to the top of the search engines. Websites that contain poorly written content with poor grammar and spelling mistakes usually get bumped in rank. Poorly written content shows no authority. The same goes with websites that copy and paste from other websites. Duplicate content could de-rank or de-index your website. Ask Knoxweb about professionally written content to avoid duplicate or poorly written content.

Link Schemes are No Longer Viable

Linking has also changed. Today, search engines and users get a signal when your website produces authoritative and relevant information. You will receive more crawlers and visitors using links, however, those links need to be relevant to your content.

Back in the day, some websites used link schemes to boost their ranking. Although it used to be considered a, “White Hat,” SEO tactic, Google put an end to that in 2013 calling link building practices, “Black Hat.” Knoxweb recommends natural link building to attract the attention of the search engines.

Social Media Proliferation

Although Google denies it, Knoxweb knows that social media affects Search Engine Optimization. Social media allows you to distribute your content in a variety of ways to meet the demands of users. Google serves its users with content that meets the user’s needs. Your brand and reputation can get a much-needed boost when you incorporate social media into your online marketing strategy.

Becoming an SEO master takes time and dedication. Knoxweb are the Search Engine Optimization experts who can improve your rank and your online presence.

Call for a no obligation consultation with Knoxweb today.

Video Marketing The Most Popular form of Advertising in the World

Blog article writing knoxville, knoxblog, SEO, Uncategorized, , , , , , ,

Video marketing is quickly becoming the most popular form of media in the world, and if you aren’t using video marketing to boost your online presence, you aren’t doing everything you can to improve your Search Engine Optimization.

video marketing

In the competitive world of digital advertising, you have to be smart, and that means incorporating video into your overall digital marketing plan. Knoxweb are the video marketing experts who can help you with video marketing and the remarkable platform, Video Grabber that will attract more subscribers, users, likes, comments, shares, and conversions. Of course, once you have created a video or video series with the help of Knoxweb, you will have to optimize it properly if you want everyone to see it, and that is where Knoxweb comes in.

The Video Grabber Process

When you contact Knoxweb for video marketing with Video Grabber, a script and storyboard will be created and developed to map out what you are trying to convey in your video. Once a story has been decided on, the team from Knoxweb will go to work on an amazing video that will include rich keywords and keyword phrases built into the script. Search engines will be able to locate your videos with properly optimized content.

The content that is properly optimized for SEO in your videos will attract the search engines, however, unless you know how to use search engine optimization, it is best to leave your content up to the professionals from Knoxweb.

Rich Content is the Most Important Part of Video Marketing

Professional content writers in Knoxville are ready to take your products and services to an entirely new level with unique and fresh content that will light up Google and the other search engines. All of the professional content writers and professional blog writers from Knoxweb are trained to provide you with unique content that is created by born and bred American English speaking writers.

Advantages of Video Marketing

YouTube is owned by Google and that means when you produce professional videos on your website, you will be at the top of the list as long as your content includes keyword phrases and keywords that relate to the subject.

Videos that include keywords that don’t make sense to the content will hurt your chances on the search engines. Google loves educational, informative, and entertaining content that makes sense to the subject, and if video is added to the mix, you can’t go wrong. If that isn’t enough to convince you to include video marketing in your campaign, maybe the fact that your videos are evergreen will.

Videos stay on the web forever. Do a search, and you will find videos from 2005 that are still current and relevant to the product or service that the company is trying to promote. When you produce evergreen videos for your website, your ROI investment will continue for years, especially if you continue to optimize those older videos into your current online marketing strategies.

When you work with the team from Knoxweb for video marketing, digital marketing, SEO, SMO, website design, website development, and mobile website design, you will be getting a team of professionals that will take you from start to finish with a brilliant online marketing campaign that will put a smile on your face at the end of the year.

The All Important Business Blog

Once your campaign is complete, the real work begins. Knoxweb will come up with an online marketing campaign that includes a weekly or monthly blog that will help drive your videos to the top of the charts. Those blogs will be shared on social media, newsletters and in email marketing campaigns giving you an even bigger return on your investment.

If you would like to include video marketing into your digital marketing campaign, call or click and schedule an appointment with Knoxweb today. You can’t go wrong when you work with a company that has been around since 1996.

Call or click for your no obligation video marketing consultation today.

Social Media Advertising Are You Targeting the Right Audience?

knoxblog, Uncategorized, Website Design Knoxville Tn, , , , , , , ,

social media advertising Knoxweb

Social media advertising is changing almost daily, and if you aren’t sure where to put your social media advertising efforts, it’s time to contact the team from Knoxweb.

Knoxweb has been in the web business for decades and has helped businesses just like yours create online marketing strategies that really work.

Social media is more than Facebook, and if you follow the Knoxweb blog, you will know that Pinterest, Snapchat, Instagram, Twitter, and YouTube could be more important than the number one social media site on the planet.

According to Knoxweb, planning your social media advertising strategy is the most important piece of the puzzle, and yes, social media is certainly a puzzle. Knoxweb can help you determine which social media sites will boost your Return on Investment, and what sites will do nothing for your ROI.

If you are putting all of your efforts into Facebook or Twitter, Knoxweb can perform analytics to determine what social media sites you should be posting on. For example, if you are targeting a female demographic, Pinterest could be the place to put your social media advertising dollars.

These days it’s much more than posting and commenting. Your social media pages need to be strong enough to sell your brand, your products, and your services. Knoxweb has the team to help you come up with a social media marketing strategy that will put you ahead of the competition.

Regardless of the platform, you should be including video into your social media marketing plan. Video is at the top of the list when it comes to posting, and if you aren’t incorporating it into your Tweets and posts, you will lose business. Ask Knoxweb how you can include video in your social media posts and your email marketing campaigns.

Facebook, Instagram, Snapchat, and Pinterest are great places to advertise your products and services. However, posting randomly on all of those sites without a plan could damage your reputation. If you aren’t sincere in your posts, users will defriend and unsubscribe without a second thought. Plan your posts carefully and target your audience.

If you are confident with posting, you may be ready to start paying for ads on Facebook, Twitter, YouTube, or Yelp. Targeting your demographic with social media paid ads is a great way to expose your brand. Talk to Knoxweb who can help you hone in on the best social media sites for your campaign.

Social media advertising really is the best way to target your market using proven techniques that the sites can provide for you. However, unless you are an expert, you may be missing the boat, especially if you didn’t get any results from your social media advertising campaign.

Knoxweb can help you come up with a strong social media marketing campaign that will give you results. Knoxweb can take care of everything from video to digital marketing, web development, and mobile web design, incorporating everything into a strong social media advertising campaign.

Although organic advertising still works, it’s getting tougher to be noticed by the search engines. For just a few dollars a day, you can target your demographic by age, gender, location, interests and more. With Facebook, Twitter and the other social media sites, you can choose who you want to target with inexpensive ads that will increase your ROI.

The social media advertising landscape is certainly changing with platforms being noticed by the search engines, and although the experts don’t think that Google includes social media platforms in its algorithms, no one can say for sure.

If you would like more information regarding social media advertising, digital marketing, web development or mobile web design, call or click and talk to the experts from Knoxweb who can come up with a strong plan to boost your online presence.

Call or click for a no obligation social media advertising consultation with Knoxweb today.

Online Marketing Strategies that Can Help Your Brand

knoxblog, News, SEO, Uncategorized, , , , , , , , , , , , , ,

If your online marketing has left your company off the front pages of Google and the other search engines, you need to reevaluate everything, especially if you aren’t incorporating SEO and SMO into your online marketing strategy.

online marketing

Knoxweb are the SEO and SMO experts and can turn your online marketing around with sound strategies that really do work. Knoxweb has been in the web business for decades and has helped thousands of businesses just like yours since 1996.

If you don’t have an online marketing strategy, you are losing business. You may think your slick direct mail marketing campaign is making you money, but in reality, if you aren’t incorporating other types of online marketing into your campaign, you are actually losing money.

When you schedule an appointment with Knoxweb for your marketing, everything will be looked at to determine where you should be putting your efforts. Knoxweb has the experience to lay out a plan that will increase your online presence.

Below are a few things you can do to boost your online presence.

Personal Branding

A successful business can generate momentum using branding techniques that will promote and increase brand awareness. With personal branding, you can form powerful partnerships that will increase your presence. Knoxweb will show you how to brand your business with proven techniques that will but a face to your organization.

Content Marketing

Content marketing can help you accomplish several goals at the same time. When you market your content with on site blogs and a powerful social media campaign, you can attract conversions, signups and downloads. By using your business blog, you can attract inbound traffic that you may not have been able to before.

SEO Search Engine Optimization

Search Engine Optimization is what the search engines use to help users find your business or organization. With a sound content development strategy, you can leverage your organic ranking using the structure of your website. Ask Knoxweb how you can use SEO in your content marketing to improve your ROI.

Conversion and Optimization

Most of the online marketing strategies are put in place to get more users to subscribe to your website. However, unless you know what they are doing when they get there, you really have no idea how your site is doing in terms of return on investment. By improving your conversion opportunities, or updating the opportunities you already have, you can increase your rates.

Social Media Marketing

You may not see your business in the Fortune 500 with social media marketing, but it is a great way to gain subscribers and fans. With great content, you can attract an audience while gaining brand visibility when you use effective social media marketing. When you incorporate social media marketing into your strategy, you have a better chance of boosting your visibility and your reputation.

Email Marketing

If you follow the Knoxweb Blog, you will know that email marketing is still a viable way to improve your ROI, and best of all, it costs very little. When you collect subscribers from your customer base along with social media fans and other online opportunities, you are encouraging repeat website traffic while facilitating better brand awareness.

All of the above tactics can go a long way in boosting your Return on Investment; however, unless you have the time and the experience, these tactics could end up costing you time and money. Knoxweb are the experts and can help you boost your online presence with practical and affordable web marketing tactics.

You won’t be disappointed. Call or click for an online marketing consultation with Knoxweb today.

A Business Blog Makes Sense for Smart Business Owners

Article writing knoxville, Blog article writing knoxville, Uncategorized, , , , , , , , , , , , , , , , , , , ,

business blog

A business blog is one of the best ways to optimize your content. With a business blog, you can incorporate conventional and online marketing strategies into your campaign. Knoxweb recommends that you post weekly or monthly blogs to attract more users to your website and your social media pages.

Small businesses often confuse social media marketing with blogging, and although the two work together, they are quite different.

Most small businesses have a difficult time determining where they should focus their attentions when it comes to social media. If you follow the Knoxweb Blog, you will know that some business owners aren’t sure what social sites to focus on and end up spending too much time on social media marketing instead of running the business.

Smart companies know that you can’t build a house on sand. With a sound strategy that includes a business blog, you can optimize your content quickly and easily. When you post your unique content on your website blog, you can easily share to all of the social media websites.

Below are a few more reasons to include a business blog in your online marketing plan:

Become a Leader in your Industry

A business blog is one of the best ways to become an expert in your field. With a professionally written blog from Knoxweb, consumers will be able to find out more about your products and services.

When you hire a professional blog writer from Knoxweb, research regarding the latest news, highlighted questions from customers or strong opinions will be written about in order to attract more users to your website.

Great for Search Engine Optimization

Search engines adore new content that is fresh and unique. When you update your content on a regular basis with SEO keywords and keyword phrases, you can improve your ranking on the search engines. A business blog is the best way to organically optimize your content.

A blog that is properly optimized will attract more users who will likely subscribe to your blog and share your posts. Best of all, with a professionally written business blog, the content is owned by you, not Facebook, Twitter, or Pinterest. With a highly visible blog that has been optimized you will have more users visiting, sharing, and commenting on your posts. Not only does this boost your SEO, but it also helps increase your user and fan base.

Social Media is Powered by Content

When you start writing and posting your own blog content and share on social media you are giving value to your brand. Brand awareness, when added to your blog content will allow visitors to learn everything about your products and services. By creating unique content your website will get more clicks, and best of all, it’s one of the most affordable ways to create effective content that just could go viral.

Better Value for Money

With a professionally written business blog, you will see a better ROI. Companies who have worked with Knoxweb can depend on high quality unique content that is well researched and readable. Everyone knows how annoying it is to read a blog or article that is filled with grammar and spelling mistakes.

A business blog really does give you value for money, however, it’s best to think twice before you try to tackle the blog yourself. You may know your business inside and out, but writing about it is an entirely different story.

A professional blog writer from Knoxweb can take your business to the next level with content that is educational, entertaining, and thought provoking.

If you would like more information regarding a business blog for your small or large business, call or click and schedule an appointment with Knoxweb.

Knoxweb has the tools you need to boost your presence online. Call or click for a no obligation consultation today.

Online Marketing Is Essential for Small and Large Businesses

Uncategorized, , , , , , , , , , , , , , ,

online marketing

Online marketing can be complex. Not only do you need to be an expert when it comes to optimizing your content, but you also need to know what you are doing when you share your posts on social media. Add Meta to the mix, and you could be up to your ears with tasks that you know nothing about. Thankfully, Knoxweb has the experience and the expertise to help your business grow with proven online marketing techniques that will improve your ratings on the search engines. You may have an amazing online platform for your company, but if you aren’t using it effectively, it could hurt your sales.

Online marketing is much more than a beautiful website. Today’s world is driven by the internet making it a necessary component for your business whether yours is large or small. With online marketing, you can reach a larger audience, boosting sales at the same time.

The World Wide Web has opened the globe up to a new digital economy that many people prefer over traditional retail and wholesale. More consumers are now turning to the internet instead of the brick and mortar store down the street, and as a result, ecommerce sales are expected to hit $4 trillion in sales by 2020.

Some businesses have no idea how important online marketing is to their products and services. Some may not have the budget, while others just don’t have the time to dedicate towards online marketing. Giving your customers what they want when they want it can only happen if you have a good online marketing strategy.

According to Knoxweb, who has been in business since 1996, that’s not the only reason you should be focusing your attention on online marketing.

Below are a few more reasons to start focusing your attentions towards the web

More People are on the Net

According to a recent survey in 2016, 54 percent of buyers buy something online every week or every month. You can only imagine how much that figure has grown since that time. Regardless of your industry, your online presence matters.

Compete with your Competitors

Digital marketing tools from Knoxweb make it easy to edge out the competition with competitor analysis tools that can show you what your rivals are doing online. When you check out your competition, you can do it better than they do with an online marketing strategy that fits your business plan.

Targeting your Audience is Easy Online

These days targeting your audience is crucial if you want to go after a specific market. For every service or product there is someone out there looking for it. Finding those consumers used to be difficult, but it isn’t anymore. Knoxweb can show you how to target your demographic by age, gender, demographic, region, interests and much more.

It is Cost Effective

Online marketing is cost effective. If you run a small business, a big budget may be out of the question, and that is where Knoxweb comes in. The internet is the best place to market your business on a tight budget. There are dozens of online services and tools, such as SEO, SMO and content marketing that are cost effective and budget friendly.

Interaction

When you interact with your customers and potential clients you can learn what they want, what they are looking for and what they don’t like. Traditional marketing doesn’t allow you to interact with your consumers, but the internet does. Digital marketing offers customers engagement and interaction opportunities that have not been available in the past.

Build your Brand

Branding is an essential part of both traditional and online marketing. Most consumers may not remember your product or service, but are likely to associate your brand when they shop online. It can take years to build a successful brand. Your brand needs to be strong so that you can give your consumers value for money, engagement and much more.

If you would like more information regarding online marketing, call or click and schedule an appointment with Knoxweb.

Knoxweb really can take your brand to the next level and call or click today.

Time for Little Known Easter Sunday and More Tidbits

Uncategorized, , , ,

Each year Easter Sunday is celebrated on a different day. You can thank the moon for that. This year the first full moon that we will see in the spring is also a blue moon. The first full moon of the new season also called the vernal equinox.

EasterKnoxwebEaster celebrates the end of Holy Week celebrating the resurrection of Jesus Christ. Good Friday marks the day that Jesus was crucified and rose again on Easter, three days later from his tomb. However, the bible tells us that Jesus didn’t come alone.

Matthew 27:52-53, “And the graves were opened, and many bodies of the saints which slept arose, and came out of the graves after his resurrection and went into the holy city, and appeared unto many.”

Easter is this coming Sunday, with the Holy Week starting last Sunday, Palm Sunday, however, there are lots more fun and interesting Easter tidbits that you probably weren’t aware of.

Find an egg with a double yolk on Easter and you will have good luck according to Folklore, which also says that if you get up early on Easter Sunday you will be greeted with the sun dancing for joy.

In ancient Egypt, the rabbit was used to symbolize the moon. The moon determined what day Easter falls on and represented Eostre, the goddess of fertility. However, the humble Easter Bunny seems to have started in Germany as a spring Santa Claus who delivered Easter baskets full of goodies for the children.

Known as Osterhase, German children would welcome Osterhas with handmade baskets filled with eggs to welcome the, “Easter Bunny.”

Symbolizing creation, fertility, and rebirth the ancient Egyptians and Persians would exchange colored eggs to welcome the spring equinox. Greeks and Romans soon adopted the ancient custom by enlarging the palette of colors because the Persians and Egyptians only exchanged red eggs.

Eggs were off limits in Medieval Europe during lent, but all that changed when Easter Sunday arrived. Natural dyes were once used to dye the eggs and were made from herbs and plants. Red onionskin gave the egg a light violet hue while carrots would produce eggs that were yellow with cherry juice producing red eggs. Pysanka is Russian for egg.

During the 19th century, Easter eggs were on birth certificates because families couldn’t get to a town hall. Birth certificates had to be filed at the town hall and if the family couldn’t get there, an egg was used for identification the egg was dyed and inscribed with the date and the person’s name and was accepted by the courts and authorities.

The English open windows and doors on Easter Sunday. This ancient custom is meant to drive out evil spirits inside the home during sunlight. If it is raining on Easter, the rain will continue every Sunday for seven weeks, at least according to Folklore.

The very first Easter Sunday sunrise service was held back in 1773 so that the Moravian church could watch the suns rise together as a congregation. Taking place in Winston-Salem, North Caroline, the service celebrates the empty tomb that Mary saw when the dawn broke on Easter Sunday. Today, celebrations are held all over the world and in the United States at scenic venues that include the Garden of the Gods in Colorado Springs, the Hollywood Bowl in Los Angeles California and the Lincoln Memorial in Washington D.C.

This Easter Sunday when you enjoy the company of your friends and family, take time to remember the resurrection of Jesus Christ and the real reason everyone is gathered together to celebrate. It really is more than Easter eggs and baskets.

Knoxweb would like to wish everyone a safe and happy Easter!

Digital Marketing Tips 2018 That Will Boost your ROI

knoxblog, Uncategorized, Web Development Knoxville, , , , , , , , , , , , ,

If digital marketing makes your head spin, it’s time to call the team from Knoxweb for a digital marketing consultation. Times have certainly changed since the advent of digital marketing, and if you aren’t up on the latest tips and tricks, you could be losing business.

digital marketing

If you subscribe to the Knoxweb blog and like us on Facebook, you will know that it is vital that you remain active across all channels, including social media if you want to stay ahead of the competition. Using proven digital marketing techniques with the help of Knoxweb will get you more likes, comments and shares. When you stay active you will also increase your chance of the all important conversion.

The World Wide Web is a million years from where it used to be, and now that mobile usage is taking over the globe, it is night and day from where it was even five years ago. According to Knoxweb, who has been in the digital marketing business since 1996, there are some tips that you can use to increase your presence on the web.

Create a Good Content Strategy

Online content marketing will always dominate internet. While traditional advertising will never go away, consumers are much more inclined to learn about a new product or service on the web. Potential buyers would rather read a blog or watch a video than be bombarded with pop up ads they aren’t interested in. Just make sure your content is unique. You want to come up with new content using video, text, and pictures that people have not read about or seen before.

Use Email Marketing more Often

Email marketing is still a viable form of advertising, and although it may have lacked a bit of luster a few years ago, it has made a comeback thanks to video technology and other digital marketing techniques that will increase your click through rate. Ask Knoxweb how you can increase your email marketing ROI with a sound digital marketing campaign that includes video.

Mobile technology has also improved email-marketing click through. Most people will open an email on their cell phone immediately. Think about that the next time you are trying to decide between a direct mail campaign and a digital marketing campaign.

Optimize for Voice

One of the biggest trends back in 2017 was the introduction of Virtual Assistants and Smart Speakers. These days Alexa is the most popular name in the household with voice recognition devices that allow people to search for things on a whim. Add voice search and Al phones to the mix and voice search is quickly emerging as the number one search method when people are at home or out and about.

Knoxweb recommends that you incorporate long tail phrases and keywords into your content. When a user does a voice search they’ll say, “Find small business digital marketing tips.” With the rise in popularity of these digital devices, voice search will certainly go along with the trend.

It’s All About Mobile

Knoxweb cannot stress the importance of digital marketing in 2018. Everything you do must be optimized. Your website content, including your e-newsletters and ads need to be fully optimized for Smartphone’s, Tablets, and Smartwatches. In 2018, you are committing business suicide if you aren’t catering to the mobile market. Not only does it hurt your presence on Google and the other search engines, but it also damages your business and brand.

Never be afraid to try something new and get out of the comfort zone. Coming up with new ideas for your online marketing strategy is the best way to improve your presence and your ROI. Not sure how? Call or click and talk to Knoxweb. The team of professional digital content marketing strategists can take your brand to the next level with sound digital marketing techniques that will increase sales.

Call or click today.

Why your Business Needs Pinterest in 2018

knoxblog, News, Uncategorized, , , , , , , , , , , ,

Business needs PinterestYour business needs Pinterest because it helps potential clients and customers find things. When you focus at least some of your marketing efforts on Pinterest, you will see an increase in your ROI.

Still not convinced? Below are a few more reasons Knoxweb recommends Pinterest for business.

In Demand Audiences

Sixty seven percent of people under 40 are pinners, which is up from 27 percent last year. Fifty four percent of women aged 34 to 55 are on Pinterest with 35 percent of users having an annual income of more than $100,000 a year. Hispanics and men are also joining, with over half of Hispanics on Pinterest joining the virtual billboard last year. Male Pinterest users have jumped to 120 percent this year as well.

Investing Pays off Long Term

Unlike other forms of online marketing, Pinterest pins last forever. When you pin something on your Pinterest business page, make sure that it is high quality. You want your pins to be evergreen giving you more bang for your buck.

Pinners Love Your Marketing

Another reason your business needs Pinterest is marketing. Two thirds of all content on Pinterest comes from a business, and it’s not a coincidence. People who use Pinterest want to connect with your brand, and when asked if they would rather follow a celebrity or brand, 83 percent chose a brand. The same is true for the beauty industry with pinners following their favorite beauty products as opposed to a famous makeup artist.

Pinterest Influences a Purchase

People who use Pinterest are loyal; however, that loyalty isn’t just limited to pinning and browsing. A large percentage of pinners use Pinterest when making a purchasing decision. Eighty seven percent of pinners have actually bought a product because of the virtual billboard with 93 percent using Pinterest when planning a purchase in the future.

Pinterest Drives Traffic

Second only to Facebook when it comes to driving traffic, Pinterest receives about 5 percent of referral traffic with Facebook driving nearly 25 percent of all referrals on the World Wide Web. Reddit, Google+, StumbleUpon, and Twitter each refer about a 1 percent share of the referral market.

Pinners Load Up the Shopping Cart

The average order from a Pinterest referral is $58.95, Facebook averages $55.00 in order value from referral traffic. Just another reason your business needs Pinterest for online marketing.

Trend Setter

Pinterest is a true trendsetter where users can catch a glimpse of what products have gone viral and which ones are about to, especially in the beauty, food, home and garden or fashion industries. Pinterest crawls the popular products and keywords in real time. When you incorporate Pinterest Pins into your marketing strategy, you track which products are hot, and which ones are losing traction. This is just another reason that your business needs Pinterest.

More Purchase Power

Nine percent of pinners make more money than non-pinners. Businesses who are trying to reach this demographic have a better chance on Pinterest as this audience spends less time watching television. You are also more likely to find them pinning than flipping through a magazine or periodical. You’ll spend much less when you Pinterest for business.

People Check Pinterest While Shopping

People use their mobile device while they are shopping. This makes it a powerful medium when it comes to online advertising. When you add high quality pins to your boards, you have a better chance of converting that pin into a sale.

Pinterest Inspires People

Sixty five percent of Pinterest users say they use the virtual billboard to collect and save things that bring inspiration to their lives, whether it is a great idea using a new product, or a video explaining how a new service works.

If you are still unsure, why your business needs Pinterest, call or click and schedule a no obligation social media marketing consultation with the experts from Knoxweb. Knoxweb has the tools you need to get your business to the next level with smart online marketing strategies that will boost your online presence and your bottom line.

Call or click for a no obligation consultation today.

Does Social Media Marketing Really Matter to your Business?

Uncategorized, , , , , , ,

social media marketing

Social media marketing is one of the best ways to optimize your online content. When you incorporate social media marketing into your overall marketing plan you will see a huge boost in your earnings at the end of the year, but how do you know which social media networks you should put your energy into?

According to Knoxweb, who has been around longer than social media, targeting your demographic with social media is just as important as your online advertising. When you utilize social media marketing the right way, you can see a nice improvement in your ROI.

Spreading yourself too thin can be easy to do especially when you consider how many social media channels there are. With Pinterest, Instagram, Twitter, and SnapChat and of course Facebook, the most popular of all, it’s hard to know where to focus your attention.

Facebook-The largest social media network on the planet also has the best avenues for marketing. With Facebook you can target your ads by age, gender and location, and at just a few dollars a week, it’s a great place to start your social media marketing campaign. The Facebook Live feature allows you to share your products and services in real time as well giving you an even better opportunity to reach your target market.

Pinterest-An online bulletin board of sorts, Pinterest is where you should put your ad dollars if you are targeting the female demographic. Pinterest helps people find ideas for everything in life, that’s why businesses, especially retailers should incorporate Pinterest into their marketing efforts.

Twitter-With minimal characters per Tweet, it’s important to engage your users with smart posts that will engage your users and followers. With Twitter, you pay when you hit your marketing target. It’s great for Twitter engagement and website conversions as you only pay Twitter when someone takes action. Any additional engagements are free. If you decide to run a followers campaign on Twitter, you only pay for the users who start following you and your account.

SnapChat-With one on one engagement, you can take people into your company giving them content that will encourage users to follow you and your website. SnapChat is one of the best ways to build a following and engage with your users. With SnapChat, you can go behind the scenes giving your business the opportunity to shine, especially if you are targeting teens and millennials.

Instagram-Owned by Facebook, Instagram is the place to be if you use photos or videos to show off your business. The average user spends about 25 minutes every day on Instagram, and with more than 80 million people in the US using Instagram, you would be foolish not to advertise on this social media platform that posts 40 million photos every day.

If you have no time or inclination for social media marketing, Knoxweb can help. Knoxweb understands how to target your market with clever social media marketing tactics that will get you more views, likes, comments, and shares.

Stop relying on an overworked staff member and call Knoxweb for a social media marketing consultation. You will be amazed at how affordable marketing on social media really is.

Call or click for a no obligation social media marketing consultation from Knoxweb today.