Lois Larimore, Author at Knoxweb

7 Conventional Marketing Tactics that Still Work for Small Businesses

Lois Larimore August 31, 2020

Conventional marketing still has its place, especially when you combine your efforts with digital advertising. From postcards to billboards, signage, TV and radio ads, newsletters and quarterly magazines, conventional advertising works when you include your digital marketing in the entire strategy. According to Knoxweb, who has been in the web business since 1996, some conventional marketing methods, such as the yellow pages, have gone by the wayside. However, that doesn’t mean you won’t get good results. Below are 7 ideas for Conventional Marketing 1. Postcards and Conventional Marketing Postcards are a breath of fresh air with most people still enjoying a

Voice Search Marketing Really is the Old West

Lois Larimore July 31, 2020

Voice assistants have taken the planet by storm, especially in 2020. People are counting on Alexa, Siri, and Google to get them what they want, when they want it. Sadly, voice assistants don’t always get it right and that is where voice search marketing comes in. If you follow the Knoxweb Blog, you will remember that voice search is different from text search. People don’t talk like they type. When you craft your content with this in mind you will have a better chance of attracting your target market with voice search marketing. What is Voice Search Marketing? One of

A Mobile Responsive Website is Vital for Business

Lois Larimore June 30, 2020

Your online marketing may be spot on, but it won’t do you any good if you don’t have a mobile responsive website. According to Knoxweb, who has been in the web business since 1996, not having a website that adjusts to each screen accordingly is like committing business suicide. What Makes a Website Mobile Friendly? A mobile responsive website displays correctly on all mobile devices. Consequently, people who have tablets, iPads, iPhones, Androids, and Blackberry’s are able to see your website without having to pinch or manipulate the screen. A streamlined website allows visitors to view your website from a Smartphone

Keyword Stemming Can Help your SEO

Lois Larimore May 31, 2020

Keyword research is a basic search engine optimization practice enabling content creators to write posts that people are searching for. Keywords provide the foundation for content formulation. While organic SEO is harder and harder to come by, keyword stemming can help. According to Knoxweb, it could have a very positive outcome for future analytics. What is Keyword Stemming? Knoxweb, who has been in the web business since 1996. The team explains that keyword stemming is used to modify keywords with different variations. Those keywords use suffixes and/or prefixes. These suffixes and prefixes are combined with the root keyword. Content creators also add plurals

Keeping Up with Digital Marketing Trends in 2020

Lois Larimore April 30, 2020

Digital marketing has certainly changed over the years with small and large businesses having to keep up with the times. These days you have to do more than a simple newsletter once a month. With so much competition, it is essential that you include social media marketing, video marketing, and email marketing in the mix. Of course, if you really want to keep up with the times AI marketing and voice recognition should be included in your marketing toolbox as well. Digital Marketing in 2020 If you follow the Knoxweb Blog you will remember that voice recognition marketing, voice search

Digital Marketing Strategies for a New Chapter

Lois Larimore March 31, 2020

Spring is the perfect time to rethink you digital marketing strategies. From new social media marketing ideas to video marketing, blogs and a monthly email newsletter, a new season means fresh and new ideas that are sure to increase your bottom line. Times are tough and that means it’s time to put more effort into your digital marketing strategies with Knoxweb. According to Knoxweb, you can make subtle or drastic changes to your digital marketing strategies, and best of all, you can do it from the comfort of your own home. Take Your Audience By Storm Knoxweb has been on

Video Marketing an Essential Part of the Entire Strategy

Lois Larimore February 29, 2020

Video marketing is an essential part of any online marketing campaign. Not only will marketing with video boost your SEO, it will also increase your fan base on social media. When you market with video, you will also see more subscribers to your blog and email newsletters. Why Video Marketing Works Video marketing with Knoxweb works because they have been in the business of web design and web development since 1996. The team from Knoxweb understands the importance of video marketing with Video Grabber and can help you put your name on the map. What is Video Marketing? Knoxweb uses

Local Search Marketing What You Need to Know

Lois Larimore January 31, 2020

Local search optimization is vital, especially if you rely on the local community for business. According to Knoxweb, local search marketing is search engine optimization that is focused on local search results. Businesses that benefit from local search include dentists, doctors, builders, lawyers, plumbers, electricians, real estate agents, and any other business that relies on the local community for sales. In order to cash in on the local market it is imperative that you create a strategic process that includes on page optimization, great content, and link building. Why Local Search Marketing is Essential If you are still unsure about

2020s Trending Website Designs

Admin January 22, 2020

Take a deep breath… we finally made it through 2019 and are well into 2020! So what does 2020 have in store for us? For most designers, it’s the time of the year when they look for trends and design aesthetics that will dominate the New Year. There are trends like gradients are all set to make a comeback this year as dynamic gradients. Leaders like Google and Apple that are in support of flat designs may see a new addition of color and depth in the minimalist concept. If you are a professional web designer and wish to know

Is It About Time for Your Website to be Redesigned?

Admin January 20, 2020

Why Should You Consider Redesigning Your Website? More people than ever are using the internet to engage with companies, make purchases, and gather information. Regardless of the size of your business, having a well-designed and strategically functioning website is essential for generating leads, completing conversions, and closing sales. Making the leap to update your site or design a new one is a big decision which can provide great rewards for your business! How Will a Redesign Help Your Business? There are many factors to consider when analyzing your website for a possible redesign. Being able to quickly capture your audience’s

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7 Conventional Marketing Tactics that Still Work for Small Businesses

Voice Search Marketing Really is the Old West

A Mobile Responsive Website is Vital for Business

Keyword Stemming Can Help your SEO

Keeping Up with Digital Marketing Trends in 2020

Digital Marketing Strategies for a New Chapter

Video Marketing an Essential Part of the Entire Strategy

Local Search Marketing What You Need to Know

2020s Trending Website Designs

Is It About Time for Your Website to be Redesigned?

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7 Conventional Marketing Tactics that Still Work for Small Businesses

Voice Search Marketing Really is the Old West

A Mobile Responsive Website is Vital for Business

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