All posts by Lois Larimore

Video Marketing Tips You Can’t Ignore

These days video marketing is more than putting up a few videos on YouTube. Of course, YouTube is still an awesome place to give your videos a home, but there are some other ways to market your business on video.


According to Knoxweb, knowing which video marketing technique is best for your efforts takes time and research. Below are some tips to help you get there.

Video Marketing on Social Media

Most social media platforms have allowances for video. In fact, some are based solely around video. Do your research. Depending on your demographic, your videos may do better on Pinterest than Instagram. If you are targeting an under 20 audience, Snapchat may be the way to go.

If you follow the Knoxweb Blog, you’ll know that there are literally hundreds of social media websites. Leaving it to your team members could take time and money, especially if they work overtime just to come up with a social media platform list. The professionals from Knoxweb can help you pinpoint the sites that are most relevant to your target market.

Going Live on Social Media

Knoxweb cannot stress the importance of going in with a plan. Even if you are going Live, you still need a script to go by. If you are at a live event it is impossible to predict what will happen, but with a plan, you at least have something to go by.

Start by drawing up a storyboard detailing each scene of your live performance. With a storyboard, you can direct yourself, or anyone else in the video. Once you have a storyboard put together, write a script. Be sure and include keywords and keyword phrases in your text. Google and the other search engines crawl videos too you know.

Let Your Audience Know Your Plans

When you go live on Facebook, or any other social media channel let your viewers know ahead of time. When you post about future events, especially going live on social media, they will remember to tune in. Just like an invitation, letting people know you are going live on social media will garner more views, likes, comments, and shares.

Prerecorded Clips for Video Marketing

Prerecording a video is the best way to get all of the information out there. Unlike going live, you have the opportunity to stop, start, stop, and start over again. You can do multiple takes without having to worry about upsetting your audience. Going live is one thing, going live and messing things up is a different story.

If you do a bad job on your first live social media posting, you may not get another chance. Doing a bad job could have fans and followers leaving you in droves.

With prerecorded video, you can film a how to video or a customer testimonial. Why not schedule a day where your customers can come in and film testimonials. Make a party out of it and bring your customers out of their shell and on to the big screen.

Video Marketing and the Right Stuff

Of course, filming the right subject matter is essential. If you have gathered an audience only to supply them with boring content that is badly lit and badly shot, they will not be happy. Bad videos kill business relationships faster than you think.

Ask Knoxweb about video marketing with Video Grabber. With Video Grabbers, everything will be ready to go. Just give Knoxweb the okay and you will have a professionally written storyboard and script. Once your video is shot, it will be professionally edited and ready to go.

Video marketing is the way of the future. Knoxweb has been on the pulse since 1996 and has the team to get it done the right way.

Call or click for a no obligation consultation with Knoxweb today.

Watch for These Social Media Marketing Trends

Social media marketing is like a rocket speeding to an unknown destination. With social media marketing trends changing on an almost daily business, understanding the popular trends will help your online profile. With that being said, unless you are a social media marketing expert you may do you and your business more harm than good.

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If you follow the Knoxweb Blog you will be up on some of the social media marketing trends for 2019, however, there are some new ones that you may not be aware of.

Personalized Messaging and Social Media Marketing

These days’ consumers are searching for authentic brands. They want those brands to be real and personal. If you aren’t relating to your fans and followers, you aren’t relating to them. With social media marketing, you are connecting instantly. By creating personalized ads for your content on email, social media and other types of digital marketing you are reaching out and communicating on a more personal level.

Artificial Intelligence and Social Media Marketing

AI helps users analyze behavioral patterns. This enables brands to utilize data and search patterns. This helps companies understand who is buying their products and services and why.

AI also helps businesses understand how consumers found the brand in the first place. As most people know, Alexa will interrupt your conversations when she hears the right keywords.

Video and Social Media Marketing

Both live and pre-recorded video are at the top of the list when it comes to social media marketing. Knoxweb explains that analysts predict that over 80 percent of all online traffic will be via video marketing.

Add videos to your marketing emails and you can boost your click through rate by up to 300 percent. 64 percent of consumers say they are more likely to purchase a product or service on the internet after watching it on video.

Influencers are the Key to Social Media Marketing

An influencer is someone who has clout in the digital or real world. Celebrities, YouTube and Instagram Stars, famous bloggers, journalists and normal people who have a massive following are excellent influencers to have on your side.

When an influencer talks positively about your products and services, you will see and increase in sales. When an influencer starts spreading the word about your brand on multiple social media platforms you can’t go wrong.

Voice Search and Social Media Marketing

Thanks to the digital world you can have nearly all of your questions answered via a search engine. Although it is quite easy to access information, most folks don’t have the time or the patience to read multiple paragraphs to get what they are looking for. With Google, Siri and Alexa you can find the answers using voice search. As a result, you’ll see plenty of brands using voice search for social media marketing.

Online Reviews and Social Media Marketing

Knoxweb cannot stress the importance of online reviews for social media marketing. Ignore them and you are hurting your brand, respond in the wrong way and you could be harming your company even more.

If you do get a less than positive review, respond as quickly as possible and look for a resolution to the situation. Offer a discount or a special on a future purchase. Because being professional on social media is the only way to protect your brand and your reputation.

Ask customers and clients to leave reviews on Yelp and Google. Email incentives for people who leave you a review. You’ll be amazed at how much this will help you get more likes, comments, and shares.

If you and social media marketing aren’t getting along, call or click and schedule an appointment with the experts from Knoxweb.

Knoxweb is your one stop shop for all of your needs including web development, web design, and video marketing.

Call for a no obligation social media marketing consultation today.

Video Marketing an Essential Part of the Digital Age

Video marketing is essential regardless of what you are trying to sell. According to Knoxweb, it doesn’t matter what the product or the service is, if you don’t have video, you’re not reaching the masses.

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Video Marketing Works

If you follow the Knoxweb Blog, you will know that marketing your brand on video will give you a better click through rate, even more so than pictures. Before the video boom hit, marketers trusted their message with photos, which did fare better than text. However, video has surpassed both text and pictures when it comes to likes, comments and shares.

Having a solid video marketing plan works. If you are gearing up for a Valentine’s Day promotion start working on a video that will convey your brands message. If you have a spa and want to advertise a special on a hot stone couple’s massage, start writing your script. Better yet, do a selfie video explaining the massage. You could even do a, “Show Me Video,” filming a couple’s hot rock massage in action.

Selfie Videos and Video Marketing

People can’t get enough of selfie videos. Knoxweb has explained the importance of personalizing your brand in the past. The best way to connect with your audience is with selfie videos.

Before you go on camera, whether you go live or prerecorded, be prepared. It’s okay to wing it sometimes, but if you are doing a commercial for your brand, it needs to be well thought out.

Another way to personalize your story is with Video Grabbers. A Video Grabber tells your story with Knoxweb helping you every step of the way. The team of writers, producers, and editors from the web developers and web designers in Knoxville has the knowledge and expertise to film your story with Video Grabbers.

Going Live on Social Media with Video Marketing

Going live on Facebook, Instagram, Snapchat or any other social media marketing channel should rarely be done on the fly. When you go live, you need to be on top of it. You need to be prepared before you go live on social media.

Knoxweb recommends that you have a storyboard ready that outlines what you want to say. Have your shots prepared ahead of time. If you’re going to talk to people don’t forget to get a signed release form. This gives you permission to show the talent on your live performance for any and all of your video marketing campaign.

Keep in mind, even if you don’t go live and shoot a prerecorded video, you will still need release forms for any talent that appears in your production. Those fuzzed out heads you see on video and TV means the producers didn’t get, “Talent,” approval.

Don’t Forget to Leave Something to the Imagination

Advertise your intentions before you go live. Tease your audience before the big day and let them know where you’re going to be and what time. Leave a little to the imagination and never unveil your true intentions until you go live.

Don’t forget to communicate with your audience. When you go live, respond. If you are posting a pre-recorded video, respond to comments and thank people who share your videos. The more you communicate with your fans and followers the more you will be seen as a friendly and personable brand.

These days’ people expect companies to respond immediately. They want answers to their questions and concerns. If you have a bad comment on your page, it’s best to address it immediately. Your reputation is at stake if you don’t. In the digital age, bad reviews spread like wildfire.

A Video Marketing Team you Can Trust

Taking your brand and your social media profile pages to the next level is easy with Knoxweb.

Call or click and schedule a no obligation video marketing consultation and start preparing your video marketing campaign. It’s more affordable than you think and is one of the best places to put your online advertising dollars.

Call for a no obligation video marketing consultation with Knoxweb today.

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More Social Media Trends for 2019

In this week’s blog, Knoxweb continues its social media marketing trends.

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Influencers are Vital for Social Media

While continuing to grow on social media, influencers are those social media people who have gathered a community of like-minded people. Much like a tribe, their followers, which can be as many as a million, turn to their liked pages for guidance. Fans trust the people they follow and look up to them for advice on products and services.

When done correctly, an influencer gives your brand a human voice and while it may not be as direct as conventional marketing, it does create unique ways of connecting with your followers.

Selfie Videos for Social Media Marketing

It really is all about the selfie and with selfie videos taking center stage, getting into the thick of things will help your social media marketing. These self-recorded videos draw high interest on Facebook, Instagram, and YouTube. Nearly every social media platform welcomes selfie videos from users.

Because the format allows you to communicate with fans and followers in a deeper way, you are personalizing your brand. Keep your selfie videos short and to the point to attract more likes, comments, and shares.

Be attentive to your marketing on social media as you can easily put off the younger generation. Millennials are very cautious about buying and want an authentic and unique experience before they purchase your products and services. Selfie videos help you become more trustworthy.

Social Media Marketing and Segmenting

Every business has multiple groups. From the younger generation to seniors, your audience is different. By segmenting your fans and followers into groups, you are becoming aware of your users interests.

You can tailor your groups into age, location, likes, and dislikes. This helps your social media marketing become more relevant to each demographic.

When you assume that your audience has the same interests, you are limiting your potential. By adjusting your narrative for each group or segment, you are reaching all of the groups who follow you on social media.

Social Media Marketing and Personalization

These days’ users expect businesses to offer discounts and coupons enticing them to purchase. If you want to sell more products and services, Knoxweb recommends that you target your advertising with a personal touch.

From Facebook to Twitter every social media site has audience filtering when you purchase advertising on social media. Options range from age to Geographic’s. When you personalize your brand, you are refining your audience. It isn’t a coincidence that you’ll be bombarded with mattress ads if you were just shopping for one on Google. It’s called hyper-targeting and it works.

Ask Knoxweb how you can balance your personalized social media marketing without being too salesy and pushy.

Know Your Social Media Platforms

To successfully advertise on social media you need to consider whom you are marketing to. If you follow the Knoxweb blog, you will know that every site has its own demographic.

While Facebook appeals to nearly everyone, except for the younger ones who prefer Snapchat, Pinterest users are predominately female with over 80 percent of them pinning and creating new boards every day. When you target your brand to your audience, you are well on your way to a healthy bottom line at the end of the fiscal year.

Social Media Marketing Trends and More

Want to know more about social media marketing trends? Call or click and talk to a team member from Knoxweb.

Knoxweb has the tools to create a strong social media marketing campaign that will increase your numbers. Call for a no obligation consultation today.

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Social Media in 2019 Are You Ready?

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Although most consider 1997 the year that it all began, social media has actually been around since 1979 with users logging on to Usenet to share news with other news groups. However, it wasn’t until 2006 when Facebook rolled out that social media really became popular.

Since that time, social networks control the web with full-blown channels that communicate with their target audience. With mobile apps and additional diversions online, it’s tough to advertise on social media, especially when it comes to trends.

According to Knoxweb, who has been in business since 1996, Brands that want to capture the attention of the consumer need to evolve so that they understand how users utilize the platform.

Some Social Media Trends in 2019 to Watch For

1. Rebuilding Trust with Your Social Media Networks

Because consumer confidence is standing on shaky ground having a sound social media marketing campaign is crucial. If you have been guilty of falsely advertising your products and services on social media, disguising that it is a paid for ad for example, users will feel like they have been duped.

Worse yet is brands that bombard platforms with ads that are targeted to a particular demographic. If you are guilty as charged, it is time to rebuild that trust in 2019.

Knoxweb recommends that you connect with your audience on a more personal level. Being swamped with social media ads and being marketed without realizing it is a sure way to lose fans and followers.

2. Tell Your Story with Social Media Marketing

Telling stories is what social media is all about. Telling friends, family and fans and followers stories through videos, pictures, and posts allows users to get an up-close and personal look at each other’s lives. If you follow the Knoxweb Blog, you will know how important video is to social media.

With new ways of storytelling, such as Snapchat, Instagram and Facebook Stories, you and your brand are changing the way that users consumer content on social media. When you embrace the trend, you will see a boost in your following.

Try sharing stories that touch your audience. By making your brand human, you are inspiring users to try out your products and services as stories are real, personal, and immediate.

3. Make Your Brand Known

When you create a strong and strategic story with an equally strong narrative, you are creating conversations between your product and the consumer. Creating a conversation, builds a captivating story for your brand.

By leading your followers with actions, you can stand out from the constant barrage of messages from the competition. Ask Knoxweb how you can create a compelling narrative to your brands stories using Video Grabbers.

4. Quality Not Quantity

Like most things in life, it is quality, not quantity.  You reduce the risk of being stuck alongside uninspired and mediocre content with fresh and unique content. Social media marketing requires skill and finesse, without you’ll just be one of the sheep.

Users want fresh and unique content. If your page isn’t up to scratch, your users will go elsewhere. By posting creative content, you are showing your consumers that you are willing to go one-step further. When you create purposeful and creative content instead of a bunch of meaningless posts you’re on target. A bunch of meaningless posts won’t do you any favors.

5. Personalize Your Brand on Social Media

Because you are putting a human face to your brand, you are building loyalty and trust. Personal branding is imperative when it comes to social media marketing. This is especially important for unknown and small businesses. By giving your brand a human element with personal branding, you are naturally connecting with consumers. Hiding behind your company logo doesn’t work anymore, and it certainly doesn’t work for social media.

Knoxweb recommends that you promote your brand on a personal level. If this makes you uncomfortable, find someone on your team who can give your audience a front row seat to what goes on behind closed doors. Also, consider hiring guest speakers or producing a podcast. Brand influencers build brand reputation.

Want to learn more? Call Knoxweb and find out how you can boost your online profile and don’t forget to check out the next blog where you will learn more social media marketing trends for 2019.

Digital Marketing and Organic Marketing in 2019

Digital marketing is hard to figure out. Once you think you’ve got it nailed, algorithms change.

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Are you still struggling with digital marketing and unique content? Does your website need updating? Is it time to reevaluate your entire digital marketing strategy? If you answered yes to these three questions, or just one, you’ll quickly understand why a no obligation consultation with the team from Knoxweb makes sense.

In 2019, website competition will be fiercer than ever with businesses in your industry vying for the top spot on Google. Unless you pay for it, or understand organic marketing in 2019, you will be lucky if you make it on the second or third page.

Why Organic Marketing isn’t Working Anymore

Back in its heyday, organic marketing was great. You could land at the top of Google under the paid of ads without much effort. People who are new to the field of digital marketing probably did not have the privilege of benefiting from organic marketing.

Knoxweb has been in the digital business since 1996 and has since adjusted its digital marketing strategies to suit organic marketing in 2019. Many of those adjustments involve paying for ads on social media.

Before February of 2012, brands could reach their demographic using organic marketing on social media. However, when Facebook altered its algorithm, everything seemed to change. Back in the day, brands could reach up to 20 percent or even more of their target market every day they tweeted or posted. Again, it didn’t cost you or your company a dime.

How to Incorporate Organic Marketing in 2019

Knoxweb explains that targeting your team’s social media networks with rich content will garner more likes, comments, and shares. By connected your business with your employees on a social level you are increasing brand awareness.

Does your team talk about you and your company on social media? Do they add content providing valuable information for your products and services on your company’s social media pages? If your human resources department is hunting for team members, does your staff reach out on social media to let the world know about it?

When other people talk about your company, you are reaching an organic audience that you can’t pay for. Social media is known for attracting the best of the best. Use it to your advantage when hiring new employees.

Use Linked In for Organic Digital Marketing

Reaching out to your B2B associates on LinkedIn is an incredible way to showcase your brand. If you haven’t already joined LinkedIn, Knoxweb recommends that you do so. If you already belong, use the site to the best of its ability. Do a search to locate people in your industry. Make sure to reach out to people in your company that are already LinkedIn members. Remember any post on LinkedIn will reach your employee population and in addition, members of their own LinkedIn community.

Building Communities with Digital Marketing

Giving people the power to build a community brings the planet closer together. Roughly paraphrased from Mark Zuckerburg, CEO of Facebook, it’s a statement that is converting the way products and services are sold.

When your business builds a community on Facebook, Pinterest, Twitter, Instragram, YouTube, LinkedIn or any of the other social media sites, you are strengthening your organic reach. Although your competition may want to jump in on the conversation, they will probably have to pay to do so.

Leverage Your Strengths with Digital Marketing

When you create a strong social media community, you are leveraging your company and your team. Consequently, this strengthens your brand and the message that you are trying to convey.

2019 is going to be an interesting year with new digital marketing strategies ready to take the world by storm. Are you ready for the rush? Call Knoxweb and schedule an appointment for a no obligation consultation.

Having a digital marketing plan in place is the best defense and one of the best ways to boost your organic reach on the net.

Call for a no obligation digital marketing consultation with Knoxweb today. You won’t regret it.

Call now.

The Hottest Social Media Sites for Social Media Marketing

Much has changed in the world of social media marketing. Gone or the days when MySpace dominated the landscape. Even the largest social media site on the planet, Facebook, has seen a change in the times and a change in user base.

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According to Knoxweb, who have been involved with social media marketing from the beginning, knowing where to put your ad dollars in 2019 is important.

If you follow the Knoxweb Blog, you will remember that mobile TV is expected to be more popular than conventional television in 2019.

Maximizing Your Brand on Social Media

Knowing how to maximize your brand on social media while engaging with fans and followers with a unique user experience is complicated. Not only do you have to research where your target audience is spending his or her time, but you also need to research time management. How many social media websites can you really manage at the same time?

2018 Saw an Increase in Social Media Marketing

In 2018, smart businesses turned to Knoxweb for advice on social media marketing. 2018 was a big year for website development and website design. With that being said, what social media sites held the lead throughout the year?

Below is a list of the top 21 websites that dominated the landscape in 2018.

Facebook is Still Number One for Social Media Marketing

Facebook still reign’s supreme as the largest social media website in the world, Facebook caters to 2.23 billion users per month. Promoting your business on Facebook is a great way to expand your online profile.

Businesses that utilize Facebook pages are actively promoting their business on the popular website and seeing results. When you post unique and fresh content on FB, and incorporate Facebook Live and Facebook Watch into your overall marketing strategies, you will see results.

YouTube Still Creating Waves for Social Media Marketing

YouTube comes in second with 1.9 billion users per month. With users watching over a billion videos every day, it’s foolish not to contact Knoxweb. Knoxweb and Video Grabbers are the best way to give you a nice chunk of subscribers.

Because Google owns YouTube. You can bet you will have a listing at the top of the most popular website. Remember, YouTube is also a search engine and the second largest on the planet. Talk to Knoxweb about advertising on YouTube in 2019.

WhatsApp is climbing in Rank

Over 180 countries across the globe subscribe to the free messaging app. Although WhatsApp started as way for people to communicate on a personal level, business colleagues started using the mobile app as well.

People use the WhatsApp site to buy clothing locate a restaurant with five stars or to get in touch with customer support. Quietly building its business profile, WhatsApp allows companies to create a business profile. In the same way, this allows your business to provide up to the minute customer service.

The Messenger Stand Alone App for Social Media Marketing

With 1.3 billion users per month, Facebook Messenger. The messaging feature on the world’s most popular social media site has become a standalone mobile app on its own. By expanding its features, businesses can send newsletters, create chatbots, and advertise. Ask Knoxweb how you can incorporate the Facebook Messenger App into your overall online marketing plan.

WeChat is Growing with Social Media Marketing

With 1.06 billion users every month, WeChat started out like Messenger and WhatsApp. The all in one platform allows people to call, message and shop online. You can transfer money, make offline payments and book a cab. You can call Uber, and even use WeChat to make hotel and restaurant reservations. Most popular in China, WeChat is a must if you do business in Asia.

Instagram and Facebook Together as One

The popular video and photo sharing social media mobile app allows user to share content using videos, photos, and text. The site enjoys one billion users every month. With stories and live videos, along with the newly launched IGTV for long form content,

An Instagram business profile page lets you analyze your page and your profile. This allows you to see which posts are working and which ones aren’t. Likewise, you can even schedule posts on Instagram with third party tools.

Want to know what other sites to watch for in 2019 for social media marketing? Check out another Knoxweb Blog and find out.

Mobile Web Design Trends to Watch in 2019

You would have to be living under a rock if you don’t understand how important a responsive mobile website is to your business. From small home based businesses to large manufacturing companies, a mobile web design is essential.

Mobile Web Design for the Future

mobile web designMobile web design has changed over the years. If you look back at the beginning, you will remember those over the top dancing animations, annoying background music and the all-important Flash. All of those antiquated bells and whistles have gone by the wayside with responsive mobile web design leading the pack.

According to Knoxweb, who has been in the web business since 1996, a good mobile responsive website changes with the screen size. Unlike some mobile websites, what you see on your mobile phone is what you will see on your computer screen.

Below are Some Trends for Mobile Web Design in 2019 that You Can’t Ignore

Mobile Web Design and User Experience

UX or User Experience is the goal when it comes to your mobile web design. With technology soaring to new levels, users have raised the bar when it comes to the ultimate website experience.

Tantalizing the user with generic user experience is old school to say the least. Knoxweb understands the importance of UX and has a team of experts who cater to those needs.

If you follow the Knoxweb Blog, you will know that Artificial Intelligence, or AI is the key when it comes to personalizing the user experience. One of the biggest mobile web design trends for 2019 is personalized user experience. This helps client base retention and customer relations.

Content for Mobile Web Design

With 21st century technology available to modern day users, content drives user experience. As Knoxweb has always said, “Content is King.” Unique and fresh content still remains supreme, but these days it essential to provide the right experience for the user.

Ask Knoxweb about user experience content that is catered towards the user. This is referred to as content centered user experience. The right content aimed towards user experience is powerful and brings the momentum needed for your mobile web design.

A Mobile Web Design that is Clean and Minimalistic is Key

A good mobile web design consists of edgy elements. Being able to focus on a single task is important. This avoids clutter distraction. Users avoid insignificant information when searching for products and services on a mobile website.

Knoxweb recommends a clean website that is clear and to the point. Beating around the bush will have potential buyers leaving your site in droves. Packing a website full of useless information is the easiest way to lose the sale.

Augmented Reality for an Out of this World Experience

AR or augmented reality modifies the real world with objects that are computer generated. By modifying sensory modes, such as auditory and visual, users are transported to a world of creativity that is seamless.

By enhancing the end experience with AR, you are powering the imagination. A business that revolves around creativity and imagination truly benefits from AR as it bridges the gap between reality and creativity. Ask Knoxweb how you can implement augmented reality into your overall marketing strategy.

Graphics Interchange Formats for Mobile Web Design

One of the most awesome mobile web design trends to hit center stage is the appearance of the GIF. Graphics Interchange Formats allow the end user to enhance their lives using videos, pictures, and emojis. As a result, using GIFs to explain how your products work or creating a landing page with a How to Gif is one of the best mobile web design trends for 2019.

With Gifs, you can have some fun. If you have an event coming up you can create a GIF that could go viral. In addition, social media sites have an abundance of fun and unique GIFs. Who knows where they came from? Having a GIF go viral is incredible for business.

Create an Amazing User Experience with Knoxweb

This year do something for your business, and let Knoxweb create an amazing clean and minimalistic mobile web design that is geared towards user experience. You have no idea how a 21st century mobile web design can help your business.

Call or click and talk to Knoxweb about a mobile web design for your business. Because building your brand has never been easier.

Call or click for a no obligation consultation with the experts from Knoxweb today.

Social Media Marketing Secrets You Need to Know

Social media is constantly changing. With Facebook adding new fun options and Twitter doing the same, it’s tough know where to put your energies when it comes to social media marketing.

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Because social media marketing takes time it can be a real headache for people who already wish there were 25 hours in a day.

According to one of the oldest and most established web companies in East Tennessee, Knoxweb has been at web development and design since 1996, social media marketing takes an expert. When you work with the team from Knoxweb, you will have the inside scoop on social media marketing. Below are some things to expect from social media marketing in 2019.

Social Media Marketing and AI

According to Knoxweb, artificial intelligence is just like other things, including electricity, which started power use over 100 years ago. Just like electricity, artificial intelligence is being used in nearly every industry including transport, medical and manufacturing. AI is changing the way the world sees economy. Knoxweb understands AI and connects your company with AI tools and opportunities.

What is Artificial Intelligence?

AI makes computers and other things smart. AI includes vision, natural language and more. Knoxweb explains that artificial intelligence helps computers learn without being taught. Machine learning is huge at the moment. Ask Knoxweb how you can incorporate artificial intelligence into your social media marketing.

Engagement and Social Media Marketing

Engaging with fans and followers is crucial. In fact, earlier this year, Facebook introduced a new algorithm that focuses on meaningful interactions. In layman’s terms that means Facebook is favoring content that sparks conversation. This has inspired page administrators to post content that is more engaging.

Because these days it’s much tougher to reach your audience organically, you must aim for content that is interesting and appealing. You want to engage your users with fresh content that encourages people to like, comment and share your posts.

By engaging with your fans and followers, and potential ones on a more personal level, you are eliminating the salesy approach. Instead of hoping for more likes and shares, be thoughtful with your content. Add pictures and videos, which will boost your engagement by up to 50 percent or more.

Social Media Marketing is a Gold Mine

If you have been wondering how those social media ads are working for your competitors, just look at the statistics.

In 2017, a survey found that 59 percent of consumers around the globe used social media for product inspiration while 24 percent used platforms on social media to check out promotional offers. 16 percent of consumers on the planet clicked ads that were relevant to what they were looking for.

Because social media already helps consumers in product discovery, businesses are promoting products, videos, posts, and pictures on Facebook, Twitter, Instagram, and Pinterest. Those posts usually close the sale. In fact, an astounding 55 percent of those surveyed purchased the product that they discovered on social media later on.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you know how important video is to digital marketing. Incorporating video into your social media posts warrants a higher click through rate. People relate to pictures, with moving pictures edging out still photography. Ask Knoxweb about Video Grabbers.

Video Grabbers are the easy way to grab your social media audience. From the storyboard to final production and going live on social media, video grabbers are affordable, especially when you consider how many products and services you will sell. People are more apt to purchase a product when they see an explainer or how to video. Ask Knoxweb how you can incorporate videos with Video Grabber into your web content.

The End of Television as You Know It

Experts predict the internet will catch up to TV quicker than once thought. In 2019, it is predicted that people will spend roughly 2.6 hours every day online watching web videos. Because of this, advertisers will probably be spending less money on television advertising and more on social media marketing, web ads and web video. Are you prepared to do the same?

Are you ready for social media marketing in 2019? Call or click and schedule an appointment with Knoxweb. There has never been a better time to rethink your digital content strategies.

Call for a social media marketing appointment with Knoxweb today.

Digital Marketing Mistakes to Avoid in 2019

Digital marketing mistakes can be detrimental.


2019 is going to be a massive year as far as digital marketing goes. With content marketing being at the top of the list, it’s important that you and your team create content that is engaging and unique to avoid digital marketing mistakes.

According to Knoxweb, thought-provoking content is essential if you want to remain at the top of the search engines.

Good Content is Critical

Without good content, you are putting your business at risk. You must know your audience to attract your demographic.

Knoxweb recommends that you ask yourself the important questions before you map out your content strategies for 2019. Planning wisely, helps avoid digital marketing mistakes that could prove costly.

  • Below are questions to ask yourself before you forge ahead.
  • How well do you really know your audience?
  • Is your content building your brand?
  • Will your content gain trust?
  • Do you have a plan for sharing your content on social media?
  • Will your content attract users and potential buyers?
  • What format do your users prefer? Video, Blogs, Webinars, Video Blogs, Live Streams, Text, Infographics or Video?

Your content must be informative and helpful. Useful content that is actionable helps build strong relationships with your fans and followers.

Avoiding Digital Marketing Mistakes Takes Planning

Once you and your team have figured out the goals of your content marketing plan, it’s time to break down your strategies.

  1. Who – Know your Fans and Followers
  2. How – Find the Proper Channel
  3. Why – What is your Objective
  4. Where –Target your Location
  5. What – Come up with a Powerful Message
  6. When – Connecting at the Right Time

Copying Content is at the top of Digital Marketing Mistakes

Coping and pasting other users content is a huge mistake. By doing so, you are plagiarizing someone else’s work. If you follow the Knoxweb Blog, you will know a professional content writer is the best way to create fresh content that is informative and entertaining.

Knoxweb will research your industry before writing a weekly or monthly blog. Every article is thoroughly researched. Your content is unique and authorized for use when you hire a professional blog writer from Knoxweb.

Digital Marketing Mistakes and Poorly Written Content

Your content may be unique but if it consists of sentences that don’t make sense and spelling and grammatical errors, you will be punished because Google frowns upon low quality content. Your website may look amazing, but if the content is poorly written you will be penalized.

Equally important is website content that makes sense as it builds brand trust. With helpful and useful content, you have a great chance of edging out the competition in the search engine results. Copying someone else’s work and creating poorly written content will never give you a high ranking on Google, ever.

Correcting Digital Marketing Mistakes

If your business performed poorly on the web, it probably had something to do with your content. When you correct your past digital marketing mistakes you are well on your way to a better presence in 2019, just remember, correcting those past digital marketing mistakes will not happen overnight.

Everything in life takes persistence and patience, because if you want a positive outcome, you must be prepared. Knoxweb can show you how to incorporate wise digital marketing strategies into your overall plan. Once those strategies are implemented, you will begin to see a better result on Google and the other search engines.

The Right Content for Marketing

Knowing what’s right and wrong for your business is imperative. Knoxweb understands what content works and what doesn’t to avoid digital marketing mistakes.

Below are Types of Content Marketing to Avoid Digital Marketing Mistakes

  • Blog Posts
  • Videos
  • Infographics
  • How To Guidebooks and Videos
  • Q & A’s
  • Webinars
  • Podcasts
  • Whitepapers

When you connect with an influencer in your industry, you are building trust because influencers play a huge role in spreading the information online to people in your demographic. As a result, when you ask influencers to share content on your page via blog posts, video chats or other types of digital content you are building your audience.

Start 2019 off on the right foot by avoiding digital marketing mistakes. Knoxweb are the leaders in the field and have the best defense against digital marketing mistakes. Call or click for more information today.