All posts by Lois Larimore

Online Marketing with Social Media in 2017

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online marketing with social media

Online marketing with social media isn’t difficult when you contact the experts from Knoxweb. Knoxweb has been in the web business for over 20 years and has the skills and the technology to help you with online marketing with social media.

There is nothing hotter than social media. If you follow the Knoxweb blog, you will know that social media posts are recognized on the search engines, and although not every page is indexed, your social media posts will be seen on Google and the other search engines, and when you optimize all of your online content, you will see a boost in your search engine ranking.

Below are a few tips from Knoxweb that may help your online marketing with social media.

Demographics-There really is no one size fits all technique when it comes to social media. Knowing who to target and who to spend your energy on is what social media marketing is all about. If your demographic is teens and you are targeting the x-generation, you will not see conversions. Research the competition and find out what they are spending their ad dollars on.

Know when to launch-Know when and how to launch your social media pages. When you launch your business pages on Facebook, Twitter, Instagram, Pinterest, and YouTube is vital. Launching your expensive paid for ad campaign at the wrong time could end up being a waste of money.

Optimization-Optimize your online marketing campaigns. Share your posts on your website and vice versa. If you share your business blogs on your social media pages, you will be throwing the net out to a larger user base.

Use hashtags-Although some marketers believe that hashtags are dead in the water, Knoxweb doesn’t agree. Using hashtags will help users find your content. If you use #Hashtags properly, your target audience will find you. Hashtags are also used by online marketers to build a fan base and build brand advocates. Hashtags are used by most social media platforms allowing you to get your message across.

Life events-Target your audience based on life events on Facebook. Using life events that are based on your online marketing with social media will target the users that you want to target. If users have a life event, such as a wedding or anniversary coming up, your wedding and anniversary venue ads will appear on their social media pages.

Twitter-According to Knoxweb, Twitter is being used as a tool for content marketing. Researching the hot topics on Twitter can help you before you sit down and structure your online marketing with social media campaign. Not only does this save time, but it will also save you money, especially if you are planning a paid for ad on social media.

Remarketing-One of the most powerful online marketing techniques available, remarketing, is used to increase your sales. When you remarket your products and services, you are boosting your chances of a sale. The additional exposure to your brand is worth its weight in gold.

If you are still in the dark about online marketing with social media, call or click and schedule a no obligation consultation with the experts from Knoxweb. Not only will you save time, but you will also save money.

Call or click for your no obligation consultation with Knoxweb today.

Email Marketing Campaign 2017 Are you Doing it Right?

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email marketing campaign

If your email marketing campaign looks like it did a decade ago, it’s time to rethink your email marketing strategies. According to Knoxweb, marketing with email is still a viable way to contact your clients and customers, but is also an excellent way to optimize your business blogs and social media posts. When you use email the right way you can even build your business blog subscriber base.

The Cloud

Knoxweb explains that email marketing will be all about the cloud in the next three to five years with data, automation, content, devices, and personalization all part of the mix. Businesses and organizations are starting to use the cloud for email campaigns.

Interactive Emails

You may think email is a dark horse in the communications department, but that couldn’t be further from the truth with companies and organizations using interactive emails to entice customer engagement. If an interactive email appears in your inbox, research says you will be more likely to open it.

Below are a few more reasons to consider a new strategy for your email marketing campaign.

  • These days more people are opening email on their mobile device
  • People open email more on a Smartphone or Tablet
  • Email will work on all operating systems
  • Quick and easy customization
  • Add buttons with simple HTML
  • No Installation needed
  • Your mailing list is your mailing list; you don’t have to pay a dime, just hit send
  • Email now supports basic interaction

Video Email

When you target your email marketing campaign towards video, you can track your success. Knoxweb has seen a boost in click through rate with email campaigns that have been embedded with video. If your business or organization wants to see more sales with email, video email could be a solution. Talk to Knoxweb about video email for your company.

Social Media Marketing

Using a lead magnet in your email marketing campaign will increase your list. Offer freebies such as a report, video, presentation, course, template, tool, coupon or any other product or service from your business. When you use a lead magnet in exchange for an email address, you will see more interaction. Share your tweets and Facebook posts in your email. You will be surprised how many people will head over to check you out on Instagram or YouTube.

Landing Page

If you want to convert your visitors into subscribers via email, talk to Knoxweb about designing a landing page. Also known as a squeeze page it should say something about your business and have something to entice email subscribers. You can also include questions on the page. Keep it simple, as you don’t want to scare anyone off. Fewer questions actually lead to more subscriptions.

Make your lead magnet work for you and pin a great pic to Pinterest. Use it as a profile pic and link it to your landing page. Do the same with Instagram and Snapchat.

Sharing is Caring

Ask people who have downloaded your lead magnet to help you out. Ask Knoxweb to create a squeeze page thanking those who have taken you up on your free offer. You will be amazed at how many people will share your landing page on Twitter, Facebook, Instagram, Linked In, and Pinterest. Social Media works and is a great way to help your email marketing campaign.

Email marketing is here to stay and if you want to bring your email campaigns up to date, call or click and schedule a no obligation consultation with the email marketing consultants from Knoxweb. It really will make a difference to your email marketing campaign to your bottom line.

Call or click today.

A Professional Blog Writer Why You Need One

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professional business blog writer

A professional blog writer can help your business grow, and if you are stuck on the 10th or 11th page of Google, talk to Knoxweb about a professional blog writer for your company.

Google loves fresh content and if you post weekly, bi-monthly, or monthly blogs on your website and correctly optimize those blogs, you will see a boost in your Search Engine Optimization.

Google indexes each new page that you post on your website and considers a blog post a separate page. However, just throwing up any old blog post isn’t going to improve your SEO, in fact if you post a bunch of keywords into an article that you have copied and pasted from another website, it could hurt your search engine optimization.

A professional blog writer from Knoxweb will thoroughly research your company and your industry to come up with interesting and unique content for your website blog. A professional blog writer will also research long tail keywords to make sure that the blog that he or she is writing is what users are searching for.

Throw out the Net

If you are writing your own blog for your business, you may think you are doing a great job, but if you aren’t getting any subscribers or hits on your blog, you may want to rethink your strategy. When you outsource your blog writing and social media management, you can tap into knowledge and business skills that you probably don’t have. Hiring a professional blog writer helps you develop a better content strategy.

Outsourcing Saves Time

If your business blog is performing poorly, you may want to reconsider your online strategies. When you outsource your business blog, you will be able to publish more content than you ever could in your spare time. An experienced blog writer from Knoxweb has the training and the expertise to deliver unique and powerful content that can convert your visitors into sales.

Hiring a Professional Saves Money

Regardless of what you are paying per post with a professional blog writer, some charge anywhere from $5.00 to $100.00 a post, you have to wonder how could you ever see a return on investment. Knoxweb explains that hiring a professional blog writer saves you money, as you aren’t paying a salary, health insurance or vacation pay. With a business blogger, you don’t have to hire someone to find the talent. Also, keep in mind that a professional blogger can churn out unique content a lot faster than someone on your staff.

Expert Status

When you hire a professional blog writer for your business, you are getting a writer who has a knack for writing compelling titles and copy. When your website content is written by an experienced blogger from Knoxweb, you can bet it will be credible and compelling.

Toss out the Net

If your blog isn’t being optimized, talk to the SEO experts from Knoxweb. Knoxweb will share your website content and blogs across all channels and third party websites branding your company and organization all over the World Wide Web.

If you would like more information regarding a professional business blog writer or would like to increase your online presence, call or click and schedule an appointment with Knoxweb today.

You really will see a boost in your SEO, call, or click now.

Online Marketing Strategies and Tips 2017

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online marketing strategies

Are your online marketing strategies letting you down? Are you spending hundreds, or maybe a couple of thousand dollars a month to buy links and ads only to come up empty handed? If you and your business aren’t seeing results from your online marketing campaign, Knoxweb has some tips that may help you and your online marketing strategies.

Ultimate Goal-What is the purpose of your website? Ultimately, you want to drive more traffic to your business or organization, but with all of the competition out there, how do you accomplish that? Start with your first goal; it could be more appointments for your hair salon or more phone calls regarding dental implants. When you start with a goal, you can build from there.

Content is King-If you follow the Knoxweb blog, you know how important content is. If your content isn’t unique and is copied and pasted from a competitor’s website you will be penalized. Google values content at the top of the list and if yours is a bunch of keywords crammed together, you will lose business. Content should be a priority when it comes to online marketing strategies.

Title Tag-Check out your website and look at your browser window. Does it describe what users are looking for? Is it unique? Are there keywords associated with that particular page of your website? If you are local, does your title tag include a local keyword search? If you answered no to any of these questions, talk to Knoxweb who can help you with your title tags.

Analytics-If you can’t measure your stats there is no way to improve them. Knoxweb can provide you with useful data that will help you boost your business. You can find out where your users live, where they come from, what they do, and how long they will stay. Google Analytics is free.

Call Tracking-If your website doesn’t have a dedicated phone number, there are companies that will give you a tracking telephone number forwarding the calls to your business phone number. These companies will also track how many calls you get, who made the call, and how long the potential customer was on the phone.

Use your Resources-Check out the free local business directories. There are some excellent ones that won’t cost you a penny. Start with the free listings before you fork out your hard-earned cash.

Your Competition Can Help-Search keywords that relate to your business or organization visit the competition and see what others are saying about your industry. Your competition can help you come up with ideas to help your business grow.

Blogging-Every business will see a benefit from business blogging. Blogging on a regular basis will grow your online presence. Blogs that contain long tailed keywords will help with SEO and just may get you a nice spot on the search engines.

Post Video-At the top of the online marketing strategies list is video, and although video for business has been around for over a decade, it is only in the past few years that it has become the wave of the future. These days’ people can access video on their mobile devices, and if they are shopping for a product or service, a video can help close the sale.

If you would like more information regarding online marketing strategies for your business or organization, call or click and schedule a no obligation consultation with Knoxweb today.

Common SEO Mistakes 2017 That Can Be Avoided

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SEO mistakes

SEO mistakes are quite common, especially when you consider that Google and the other search engines are constantly changing their algorithms to make searches more user friendly. It is nearly impossible for businesses and organizations to keep up with the changes, and that is where the Search Engine Optimization team from Knoxweb comes in.

Staying on top of SEO is imperative if you want to boost your SEO on the search engines. Below are a few things that may help your Search Engine Optimization.

Long Tail Keywords

Knoxweb explains that using long tail keywords is the best way to drive the traffic that you want to your website. Publish unique long form content with long tail keywords and phrases and you will see a boost in your ranking. Long tail keywords can also help if you are using a pay per click system.

Focus on Inbound Links

Use search engine friendly SEO tactics. One of the biggest SEO mistakes is ignoring other businesses and organizations that can help your bottom line. Develop relationships with other websites, blogs, and affiliates and don’t forget the all-important reviewers. When you have strong ties with others in your field you will be seen as an authority and an influencer. Free tools, resource guides, reviews, and guest bloggers can all boost your profile when it comes to inbound links.

Focus on Voice Search and Being Mobile Friendly

According to Knoxweb, Google has already begun mobile first indexing. Simply put, that means sites that are user friendly on all devices will get the best SERPS or search engine result pages. The first step in online marketing is to make sure that your website is mobile friendly. If you don’t have a mobile responsive website, you are making one of the biggest SEO mistakes in 2017.

Local SEO is Vital

Size doesn’t matter when it comes to local marketing, even franchises need to put more effort into local online marketing. Target your local market and your demographic if you want people to find you in a local search.

It’s More Than Words

With enriched media, especially video, taking the online world by storm, it is important to expand your content beyond keywords and the written word. If you don’t include photos in your blogs and posts, you will have trouble being seen. You can have the best article on the web, but if nobody is reading it, what is the point? Consider posting product reviews, live Facebook feeds, or videos. Video promotion is a great way to boost your Search Engine Optimization.

If you are guilty of SEO mistakes, call, or click and schedule a no obligation Search Engine Optimization consultation with the online marketing experts from Knoxweb, you really will see a difference in your ranking.

Call or click now.

Mobile Friendly Website Do You Really Have One?

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mobile friendly

Having a mobile friendly website is an essential part of marketing, however, not every website is mobile friendly. Company websites that make you scroll or pinch to see the screen aren’t very friendly to mobile users. In fact, a mobile website that isn’t really mobile friendly can hurt your business or organization.

According to Knoxweb, a true mobile website that is friendly to its users is called a mobile responsive website. A mobile responsive website gives users the best results as the website responds to the device that is being used. If you are on a Smartphone, you will be able to clearly read a menu or see a price list. An old school mobile website may give you a clear landing page that is mobile friendly, but will revert to the old PC style website once you click on a link.

If you are like most users, frustration is the only thing you experience when you have to zoom and pinch your mobile device just to read a description about those must have pair of shoes or even the movie times at your local theater. You would be surprised at how many large companies are still not mobile friendly.

Knoxweb recommends that you schedule an appointment with the web development team. The professional web design and mobile device experts will help you come up with a plan to make your website friendly across all platforms.

These days people use their Smartphone’s to access anything and everything, and if you are mobile friendly, you will see results. If you follow the Knoxweb blog, you will know that Google rewards companies that make their websites accessible across all devices.

Having a mobile friendly website not only boosts your SEO, but can also help people find you in the local area. These days there is no need to pull out the laptop or thumb through an old copy of the Yellow Pages just to find a good restaurant. Back in the day you couldn’t, “Yelp,” an eatery to find out if it’s a go or a no.

A mobile responsive website helps customers and potential clients find your dental practice or a local auto mechanic. If an emergency arises, such as a broken tooth or an oil leak you want those in need to be able to find you on the World Wide Web.

When you have a mobile friendly website that you optimize properly through social media, you can brand your business or organization. Branding your business across all platforms will help with your Search Engine Optimization and increase your online presence. Knoxweb can help you target your demographic through smart online optimization that will help your business grow.

If you are unsure whether you are mobile friendly, check out your website on a mobile device. If you have to pinch and squeeze the screen, you aren’t friendly to mobile devices. A mobile responsive website will respond to the device giving you an easy and friendly experience on a Smartphone, Tablet, or Smartwatch.

If you would like more information regarding a mobile friendly website, call or click and schedule an appointment with the mobile experts from Knoxweb.

It really will make a difference to your SEO. Call or click and schedule your no obligation consultation with Knoxweb today.

Does Social Media Presence Affect SEO?

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social media presence

If your social media presence is virtually non-existent, it’s time to call Knoxweb for a no obligation social media marketing consultation. Knoxweb can help boost your online profile on all of your social media pages, which can also help with your SEO.

According to Knoxweb, Google, Bing, and the other search engines reward businesses and organizations who optimize their content. If you consistently blog, share, create new posts and Tweet frequently, you will be rewarded.

Every Tweet and post on Facebook is considered a web page it its own right. One Facebook page would be links you share, posts you reshare and status updates. Google, whether from a fan, friend, group, or page, considers each of these individual pages.

Knoxweb explains that not every post or tweet that is indexable is indexed. Most people presume that Bing and Google try to index every single page on the World Wide Web, but that is not the case. Although the search engines have a vast number of resources, there are limits. Add to that the number of pages that are growing at exponential rates, the search engines have begun to realize that not every web page is valuable. The algorithms that Google and the other search engines build make the crawlers very selective.

With social media churning out massive amounts of content per day, hundreds more than a traditional web page, you can bet that your social media content is landing on the search engines. However, with people tweeting over 500 million tweets every day, Bing or Google will not index most, and certainly not all of the posts that are generated on a daily basis.

According to Google, the robots aren’t able to crawl every page on Twitter and Facebook; in fact, rumor has it that Google was blocked from Twitter for nearly two months because it was crawling too many pages.

Google algorithm engineers and the powers that be at the largest search engine in the world get nervous when it comes to the possibility of being blocked. However, things have changed since the Twitter firehouse has given Google access. What does that mean? It means that the most powerful and largest search engine in the world can see every single tweet that has been posted in real time. However, your social media presence and your online ranking is much more than posting and tweeting.

If you follow the Knoxweb blog, you will know how important a blog is to your business or organization. Posting regular blogs on your company website helps with your SEO, but when you share those posts on Facebook, Twitter, Instagram, LinkedIn and other social media websites, you will have a better chance of ranking higher in the search engines.

Back in 2016, most SEO experts were under the impression that social media didn’t matter to ranking, but since that time, things have certainly changed. Knoxweb explains that being diligent with your social media marketing can help with your Organic Search Engine Optimization.

The most important thing to remember about your social media presence and social media marketing is to keep a healthy presence, as this will help elevate the crawlers.

If you would like more information regarding social media marketing, would like a new mobile website, or just have questions regarding your social media presence, call or click and schedule a no obligation consultation with the internet marketing experts from Knoxweb.

Social media marketing really can make a difference to your SEO and your social media presence, call or click and talk to a marketing expert from Knoxweb today.

Why a Professional Business Blog Writer Knoxweb?

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business blog

A professional should write your business blog. Even if you consider yourself a great writer, it is tough to keep up with a business blog when you are trying to run your company.

Writing awesome business blogs for your business is a great way to build your online profile, but if you are only writing when you feel like it, or have abandoned your business blog completely, it is time to call the team from Knoxweb for professional blog writing.

According to Knoxweb, small businesses who consistently write blogs get about 125 percent more leads. A professional business blog writer from Knoxweb can produce fresh, interesting, and dynamic content whether you are a Bed and Breakfast in the Great Smoky Mountains in East Tennessee or a real estate agency in Knoxville.

Below are a few tips when it comes to business blogging

Interesting Title

The title needs to be interesting. The title of your blog should get people motivated to click on a link. Incorporate SEO tactics into your title to help boost your ranking in the search engines.

Original Content

Google and the other search engines value content. Produce unique and fresh content that both the spiders and the users want to read. Never copy and paste and make sure that your content is original.

Be Consistent

A business blog needs to be consistent. Add a new blog once or twice a week, or write a monthly blog. If you are consistent, readers will know when your new blog will be coming out. If your blog rarely gets updated your clients will think they are way down on the task list.

Be Authentic

The last thing you want is for your readers to think you are a robot. Be unique and authentic and you will see your subscriber base grow. Write professional posts and be careful not to write anything too personal. When it comes to a business blog, religion, politics and anything else that may seem offensive should be off limits.
Optimization

Sharing is Caring

If you are consistent with your business blog, it is important to make sure that you share your content. Share your blogs on social media and you may see your business or organization become and influencer in your industry.

Focus

Make sure that you focus on the right things. Never concern yourself with how many fans or followers you have. Building trust and becoming an expert in your field with a great business blog will bring in more business.

Photos

Knoxweb explains that using photos in your blog is imperative as pictures trigger mind mapping. People who tweet with photos are read 350 percent more than tweets with links.

Take your business or organization seriously

Professional blogging should be left to the experts. If you are trying to write your business blog when you get up in the morning or after work at night it will be inconsistent. You hire sales, IT, and marketing people; business blogging shouldn’t be any different.

Call to Action

A call to action will motivate your readers to click on the link, sign up for your newsletter, submit contact forms, and answer questions. Including a strong call to action may help boost your sales and increase your profits.

If you would like more information regarding a business blog, web development, or web design, call or click and schedule a no obligation consultation with the team from Knoxweb.

Celebrate Decoration Day and Memorial Day

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decoration day

This Memorial Day while you are enjoying your picnics and BBQ’s take a step back and remember why Memorial Day, or Decoration Day is celebrated in the first place.

Memorial Day was originally called Decoration Day and was started after the Civil War as a way to remember those who had died during service. Below are a few more facts that you may or may not know about Memorial Day.

Although hundreds of communities had been independently celebrating Decoration Day, or Memorial Day, the federal government first declared Waterloo, New York the official birthplace of the holiday. Decoration Day was first celebrated on May 5 in 1866.

Although May 30 was the day of celebration for decades, Congress established the federal holiday as the last Monday in May in 1971.

Known as Decoration Day, Memorial Day honored members of the military who actually died during the Civil War from 1861 to 1865.

About 620,000 Americans died during the Civil war. Those deaths make it the deadliest war on record in the United States. Nearly 644,000 Americans have passed in all of the other conflicts combined.

President Bill Clinton signed the National Moment of Remembrance Act on December 28, 2000. The President designated 3:00 pm local time as a National Moment of Remembrance on Memorial Day.

Red poppies are a symbol of remembrance and is a tradition honoring those who have given their life in war.

Although Memorial Day was originally started as a holiday that honored the Union soldiers, some Southern states still honor the confederates observing other days know as Confederate Decoration Day.

Over 5,000 people attended the first Decoration Day at the Arlington National Cemetery in 1866. That is roughly the same amount of people who attend Memorial services today.

This Memorial Day take a moment to thank the men and women who have sacrificed their lives for your country.

Have a safe and happy Memorial Day from Knoxweb!

 

7 Social Media Marketing Tips

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social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.