All posts by Lois Larimore

6 Ways to Promote Your Business Online in 2018

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promotebusinessonlinePromoting your business online can be difficult. In fact, a business that has a lot of competition will find it nearly impossible to be successful in a sea of the same products and services. With Knoxweb, you won’t have to survive with the rest of the school of fish. 

Promote your business online and you will see results. Some business owners believe it is okay to throw up a website without promoting it. Believing so is committing business suicide. You may have the most beautiful mobile responsive website, but if you aren’t promoting it, you will lose money.

Below are 6 Ways to Promote Your Business Online

1. Focus On Value When You Promote Your Business Online

Customers and clients could care less how wonderful you are. What they care about is value. What are they getting for their dollar? Your conventional and online marketing needs to focus on problem solving and how you can make your potential clients live a better life. If you sell weight loss products or services, focus on how you provide better health instead of the product itself. People are looking for fulfillment whether it’s to save money or feel better.

2. Promote Your Business Online with Multiple Digital Platforms

Your followers on Facebook or Twitter may not be on your email list, so you won’t have to fret much about duplicate messages. If you follow the Knoxweb Blog, you know how annoying duplicate posts can be to your audience.

Hang out where your demographic is whether it’s Facebook, LinkedIn, Twitter, Pinterest or YouTube. Repurpose your content using multiple formats. This allows you to expand your reach and fan base while avoiding duplicate content all over the web. Try repurposing how to videos for YouTube or take some thumbnails from your clips and use them in your blog posts.

Don’t forget conventional advertising. Incorporate your digital marketing into print using business cards and direct mail. This way you will attract potential customers who aren’t web savvy.

Connect with Industry Influencers

Build beneficial relationships with those who have a social media following. Approach those who can share authentic and real information about your products and services. If you run a restaurant, ask a reviewer to come in and have a meal. In return you can exchange links with the person who blogged about your eatery. The possibilities are endless when you connect with people who are involved in the same industry that you are.

Connecting with the experts in your industry paves the way for others to see your social media pages as a place to go for relevant information about your products and services. Ask Knoxweb how you can show off those influencers with professional clips using Video Grabber.

Curate Content and Promote Your Business Online

When you curate something, you don’t copy and paste. When you curate content, you are writing about what you discovered. If you are writing a blog, talk about what you have learned and include a link. A ping back lets the site owner know that you shared his or her link. This draws them back to your website, which will hopefully create engagement. Don’t forget to tag the person or company you are talking about on your social media pages when you share pictures, videos or other content. When you share posts, others just may share you content, tweets and posts as well.

Free Publicity When You Promote Your Business Online

Any time your business is mentioned in the media it’s a good thing. Not only does it make you look like an influencer, it also gives you some clout. Create newsworthy articles with press releases to online media and local outlets. If you are Tweeting or posting a new product or service and you want media attention, include a video. Video is one of the best ways to catch the eye of the press.

Be The Go To When you Promote Your Business Online

When you share trends, news and resources about your products and services you are referencing to other brands. Knoxweb recommends that you use Google Alerts and share the information on your social media sites. Tweet your favorite trends or a story related to your industry to attract more fans, likes, comments and shares.

If you would like to promote your business online but don’t have a clue where to start, call or click and talk to Knoxweb. Knoxweb will help you promote your business online with sound strategies that really work.

Call for a no obligation consultation today.

Video Marketing More Powerful Than You Know

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Video marketing is the most powerful form of online advertising. With professional video, you have the potential to reach thousands of potential clients and customers.

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By now you will have learned from the Knoxweb Blog, that video surpasses text and pictures when it comes to video marketing. Without video in your online campaign, you won’t get as many likes, comments and shares. Forgetting about video can also hurt your SEO.

How Video Marketing Affects SEO

Once a person clicks to your website, your video will improve your bounce rate, dwell time and CTR. Video is crucial for Search Engine Optimization. With video, your site will rank for the competitive keywords and keyword phrases that keep people watching. Google loves high quality content from Video Grabber and Knoxweb.

SEO and Video Marketing

Go back to May 16 2007 when, Google introduced “Universal Search,” and you will see that it was ground breaking. Users could see blogs, videos, shopping sites, and home pages on the same page.

Google introduced Dwell Time in 2012. Dwell Time measures how long a user spends on your website and is a way to measure your system and its relevance.

These days, depending on how relevant the content is, any website can rank with a keyword or keyword phrase query.

More Conversions with Video Marketing

Websites that feature video rank higher for competitive keywords and keyword phrases. A link to your video is all the Search Engine Optimization you need to put you and your brand on the map for both buyers and bots. The two reasons for videos are conversions and brand awareness.

Video is more than an interesting after thought. Video is a vital feature for any company that is concerned with Search Engine Optimization, brand recognition and conversion rates.

Below are some ideas for incorporating video into your overall digital marketing campaign.

Event Videos

Ask Knoxweb about Video Grabber. With Video Grabber and Knoxweb, you can share your new location or tell your customers about your five star rating. If you have a grand opening coming up you will certainly want to shoot a video about it.

How to Videos

Showing customers how to use a product is one of the best ways to boost your ROI. With a how to video, you are telling viewers how the product works and what it is used for. Video converts interested shoppers into hungry consumers. Ask Knoxweb how you can film a how to video with Video Grabber.

Explainer Videos

Explainer Videos do much more than tell viewers what your brand is about. With an online video included in your campaign, you will get more views, likes, and shares. With a good script that includes keywords to find your demographic, the possibilities are endless.

Over 50 percent of consumers search for videos relating to the product or service that they are interested in before they head to the store. Both bricks and mortar and online stores can benefit from video marketing.

People who shop online watch demonstration videos before making a purchase. The majority of online shoppers prefer video to text.

Video Grabber for Video Marketing

With a professionally produced video, you can easily transform those unique visitors into customers for life. People who visit your website or watch your videos on your social media pages and become fans are also more likely to comment and share. When clients and customers share, your videos they are doing the social media work for you.

Video marketing is an essential part of every online campaign. Ask Knoxweb how you can produce thought provoking video for your brand.

Call or click for a no obligation video marketing consultation today.

Internet Marketing Is it Overwhelming You?

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These days you need to have all of your internet marketing ducks in a row. If you aren’t incorporating everything you possibly can into your advertising strategies, you’ll miss out.

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Internet marketing now means video marketing, social media marketing, email marketing, text message marketing and more. Add to this your conventional marketing and you are probably overwhelmed.

According to Knoxweb, having a team onboard to help with your internet marketing is the best strategy to have and should be number one in your arsenal of digital marketing tools. Knoxweb has been in the internet marketing business since 1996 and knows more than a thing or two about the World Wide Web.

What Your Internet Marketing Needs to Include

Optimization. The key to a successful digital marketing campaign is optimization. For your online marketing strategies to succeed, you need to optimize your content. Share your content everywhere you can. The more places you post the blog, the more likes, and comments and shares you will get.

A Business Blog is a Must

If you have a business blog, and you had better, optimizing it on social media, in email, text messaging, and even your direct mail will yield better results. Add a snippet of the blog to your postcard message and you can bet people will be subscribing to your blog in droves.

A professional business blog writer from Knoxweb does the work for you. You won’t have to worry about your content as it will be thoroughly researched, written, and posted. Knoxweb can even optimize your content via email and social media.

Social Media Platforms

Without social media, your company won’t be doing the numbers it could or should be. However, knowing where to put your energies is also part of the process because blindly creating profiles on dozens of social media sites is a bad idea.

Knoxweb explains that it is important to focus your attentions on the demographic that you want to attract. Facebook has been and still is the number one place to put your social media marketing efforts; however, it isn’t as popular as it used to be with the younger groups.

Knoxweb keeps up with the trends pointing you in the right direction. If you have a product or service that you are marketing to the millennials, consider YouTube, Snapchat, or Instagram. Although Facebook still attracts 41 percent of the market, the others aren’t far behind. Consequently, it’s wise to do research.

Video Marketing and Online Marketing

Knoxweb cannot stress the importance of video for your internet marketing campaign. With Video Grabber and Knoxweb you and your company have the opportunity to create compelling content that will also attract your demographic. From script writing to final production and posting, your video from Video Grabber and Knoxweb is one of the best ways to optimize your content, but it doesn’t stop with your website.

Add Video to All of your Online Marketing Efforts

If you have been seeing video pop up on your text-messaging app, you are not alone. Thousands of small and large businesses are using text messaging to contact clients and potential customers. As a result adding video to your text messages communicates to your audience in a fun and entertaining way. Best of all, video text messages are nearly always opened.

Although text messages are opened more than email, Knoxweb recommends that you add video to your email messages as well. People are fascinated with video, especially when an interesting clip with a great title shows up in the in box. As a result, you’ll see a higher open and click through rate when you add video to your email messages.

It’s All or Nothing with Internet Marketing

You really do need to do it all when it comes to digital marketing. Knoxweb has the tools you need to create a bang up internet marketing campaign that will leave the competition in the dust. As a result, you will save money.

Your business will be at the top of the charts with fans, followers, and subscribers that you haven’t been able to attract in the past. With a great internet marketing campaign, people will find you through blogs, social media, video and email text messaging.

Want to learn more? Call or click and schedule a no obligation consultation with Knoxweb. Because it pays to be wise online.

You won’t believe the difference it will make in your ROI, call for a no obligation internet marketing consultation today.

Is Your Business Blog in the Website Graveyard?

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A business blog takes time and effort. A professionally written business blog keeps your content fresh and your SEO on point.

business_blogHowever, if you can’t remember the last time, you posted a business blog; your efforts could be relegated to Google’s website graveyard. The place where old websites go to die.

Knoxweb has seen hundreds of websites come and go because they were not current. Subscribers of the Knoxweb blog know how important fresh content is for SEO and SMO.

How Can I Keep My Business Blog Alive

Keeping your blog alive is easy, but it does take some skill. Unless you understand search engine optimization, keywords, keyword phrases, Meta tags and other digital marketing strategies, your well thought out prose could end up on the back pages of the search engines, and although it isn’t technically dead, it is certainly on the terminal list.

Knoxweb are the business blog experts and have the skills you need to attract the attention of Google, Bing and the other search engines. Knoxweb understands SEO and keeps up with technology. Since 1996, Knoxweb has remained at the top of the list when it comes to continued education in the web industry.

Why a Business Blog Keeps Your Website Current

Fresh content is the key to any SEO strategy. Google loves new pages, and will index those new pages properly. Add a weekly blog and monthly landing pages to your marketing strategy and the competition will not have a chance.

Using content that is current with your industry will attract potential clients and customers. Regardless of your industry, you must refresh your site with weekly, or at least monthly, professional business blogs. Google and the other search engines pay attention so keep it fresh.

You Will See Results When Your Business Blog is Optimized

Thanks to WordPress and other sites, it is easy to share your blog to other websites. You can share your business blog to social media sites within your niche. LinkedIn, Pinterest, YouTube, Instagram, Twitter, Reddit, Snapchat and of course Facebook are all great places to share your business blog.

The more you share your blog, the better chance you will have of being picked up by the search engines. The top of the page isn’t far away when you optimize your content properly.

A Business Blog for Results

The best weapon for your arsenal is a professionally written blog. A business blog keeps you ahead of the competition while informing readers about new products, services, and words of wisdom. You can even ask Knoxweb to write a weekly post shouting the praises of your expertise.

If you are a professional in your field, share it with your readers. If they see you as an influencer in your industry, they are more apt to trust your business and your brand.

What it Means to Be Fresh

Writing content just to add something fresh to your page will not have the same results as a professionally written business blog. Throwing up useless content to attract the search engines will result in a drop in your rank.

A professional business blog writer from Knoxweb writes thoughtful content that makes sense. You won’t have to worry about spelling or grammatical errors when you work with the team from Knoxweb.

Keeping Up with the Industry with a Professional Blog

You probably don’t have the time to keep your blog current. Even if you are taking continuing education in your field, it is doubtful you have the energy to write a blog about it. Knoxweb has the research skills to help you write about your training and keep your users informed about your products and services.

For more information regarding digital marketing and a professional business blog, call or click for a consultation with Knoxweb today.

Social Media Marketing Love it or Hate it You Need It

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Eliminating your social media marketing is like shooting yourself in the foot. Of course, it takes time to commit to social media marketing but the results are well worth it.

I’m Fed Up With Social Media Marketing

social media marketingIf you are sick and tired of Tweeting and posting, it’s time to call the professional team from Knoxweb. Knoxweb has been in business since before social media existed. Because of this, you will see results when you work with Knoxweb.

Unlike some web development and web design companies, Knoxville pays attention to the trends. Some digital marketing companies claim to do it all, but when it comes to social media marketing tend to fall short using automated responses that are generated on all social media platforms.

No one wants to see the same post on Twitter, Facebook, Pinterest, or LinkedIn. By tailoring your posts and comments to your brand and your audience, you will see a better ROI.

Social Media Marketing Gives Me a Headache

Okay, Knoxweb gets it. With so many social media platforms available, it’s tough to narrow down the ones that fit your business model. If your target market is men between the ages of 18 and 25 Pinterest may not be the best place to put your efforts.

Knoxweb has a team of online strategists who will examine your brand to determine what social media sites would work best for you and your business. Using analytics and data, Knoxweb can narrow down your sites because when it comes to social media, it isn’t always a numbers game.

Start Slow for Social Media Marketing Results

If you haven’t been using social media, or rarely do, don’t go hog-wild. Random Tweets and posts aren’t going to get you anywhere. People may talk about you, but not in a good way.

People hate being bombarded with salesy posts and Tweets that are redundant. If you are hawking your products to people on social media, you are going about it the wrong way.

Social media isn’t about the hard sale. Marketing on social media is about getting people to like and trust you. Social media is about caring and sharing. If you care about your fans and followers, you will see results, results that count, especially when it comes to return on investment.

How To Make Social Media Marketing Work For You

Target your Audience-As mentioned above, it is imperative that you target your content. If you own an art gallery, Instagram and Pinterest are must have accounts while someone promoting a carpet cleaning business would have better results on Facebook or Twitter.

Use Images and Videos-Research shows that people are drawn to pictures and videos that evoke emotion as emotions are what attract people to your business. If you are in a competitive industry, visuals are the way to win over the competition. With images, videos and graphics you will appeal to readers while growing your fan base.

Write Captivating Headlines-The best way to win over your audience is to wow them with your headline. Use shocking statements or ask a question. Let people know what your post is about at the get go for better results. Just make sure you supply your fans with enough information to let them know what your post is about.

Never Oversell Social Media Marketing

Although social media is one of the best tools to showcase your business, too much selling will turn away your viewers. So much so that most will unsubscribe, defriend or even block you. Focus on information that fans and followers can use. Provide tips and how to videos for your products and services.

Show Off Your Personality with Social Media Marketing

If you want to stand out from the crowd of competitors, you must show your brands personality. Whatever you are selling, make sure your posts distinguish you from the competition. Write posts that reflect your company and what your brand is about, just be careful not to get too personal. People are on your business page to learn about your products and services, not what you had for dinner the night before.

When it comes to social media marketing it pays to be smart. Call or click for smart social media marketing from Knoxweb today.

Are You Still Doing Digital Marketing Yourself?

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Doing your own digital marketing isn’t the smartest thing in the world. Not only does it take you away from your job, but it could also hurt your business.

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Knoxweb are digital marketing experts whether you want to improve your SEO or build a mobile responsive website. When it comes to making a difference on the web, Knoxweb will help you get there.

What Knoxweb Has to Offer for Digital Marketing

Since 1996, Knoxweb and the team of experts have shown businesses how to incorporate the digital world into their conventional way of thinking. Most web development companies in Knoxville have gone by the wayside because they didn’t keep up with technology.

The team are highly skilled and on the cusp when it comes to new ways of digital thinking. From web design and development to search engine optimization, social media marketing, professional blog writing, and video production, Knoxweb is the only name to consider for all things digital.

You Already Have a Great Website

You may have an awesome website that is mobile responsive and easy to use. However, if no one sees it, your business won’t grow, in fact, it could suffer for it. Your competitor may have a simple mobile responsive website that isn’t half as great looking as yours, and while this may have you scratching your head, there is one simple explanation, digital marketing.

As digital marketing experts, Knoxweb has the tools to grow your business with SEO tactics that are up to date and current. If you follow the Knoxweb Blog, you will know how search engine optimization has changed over the years.

How Do I Make Digital Marketing Work for Me?

For digital marketing to work for you and your business, you need to advertise. Whether you purchase Google Ads or incorporate social media marketing into your business, advertising is a must in the digital age.

With so many advertising avenues available, it takes an expert to locate the best avenues for your marketing dollars. Knoxweb will analyze your date to determine where your ad dollars would work best on the web. If your target market is female, Pinterest may be a better option than Facebook. If you are targeting millennials, Instagram or Facebook may be the place to put your cash.

Digital Marketing is More than Emails

These days digital marketing is more than sending out an email blast. In today’s world, consumers are turning to their Smartphone’s to answer text messages from small and large businesses. Whether you are a dentist reminding patients about a dental appointment or a clothing designer who is releasing a new line, text messaging for business is the best way to connect with consumers. Adding video to your text messaging will also boost your return rate, as everyone loves video. According to Knoxweb, video is more popular than text.

Professional blogging is one of the keys that opens the floodgates when it comes to search engine optimization and digital marketing. With well-written blogs, your content can be shared all over the web increasing your rank. Google and the other search engines love fresh content. Adding a new entry every week to your website will boost your rank.

I’ve Tried Digital Marketing Myself and it Doesn’t Work

Unless you are an SEO expert or a wizard at building mobile responsive websites, you haven’t tried it all. Search engine optimization takes years of know how. The professionals from Knoxweb are SEO experts and have the knowledge to help you climb to the top of the search engines.

Even if you consider yourself to be a professional writer, you won’t get a lot of subscribers if you don’t know SEO or SMO. Every writer from Knoxweb has been trained to add thoughtful keywords and keyword phrases into the text. This allows Google and the other search engines to locate you and your business.

Social media marketing also takes experience. If you think random Tweets and posts will get you more business, think again. It takes a well thought out plan to win the hearts of social media fanatics.

A Professional Touch with Digital Marketing

It takes a professional touch when it comes to digital marketing. Call or click and schedule a no obligation consultation with the experts from Knoxweb. You really will see a difference in your numbers.

Call or click for a consultation today.

8 Tips for Local Link Building in Your Community

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Local link building has certainly changed. Knoxweb explains that you can no longer purchase a bunch of links to build your following. If you do, Google will punish you for it.

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Knoxweb has been in business since 1996, even before local link building existed and has some local link building advice for your online presence.

1. Military or Alumni Discounts for Local Link Building

Offer local college and university discounts. Create a landing page that explains the discount that will allow you to reach out and share links. Military discounts work the same way, but require a bit more work for local link sharing. Talk to the American Legion or the Veterans Associations’. Build a landing page and start attracting more clients and customers using discounts for local link building.

2. Local Meetups for Local Link Building

A virtual gold mine of untapped local links, Meetup.com is the best place to check out active groups in your area. Search for groups that your industry relates to before branching out to other groups in the area. Look for groups that need a location spot for meetings, offer your facility, and you’ve got a new local link.

3. Sponsorship’s for Local Link Building

Offer to sponsor local groups with cash or refreshments. You could even offer a scholarship at the local university sealing the deal for your local link exchange. Offer to sponsor a local sports team or start a bowling team for the local league. The possibilities are endless when it comes to sponsorship’s for local link building.

4. Host a Party or Community Event

Thanks to social media, you can throw a party or an event and invite the entire community. It really is a great way to build local links. Knoxweb recommends that you check out what the other local businesses are doing and what works for them. Maybe an annual Chili cook-off or Holiday market for the local artisans to start the ball rolling for your annual community event.

5. Create a Page for Local Resources

A local resource page is the place where you can share information about your business. Something more personal about your favorite restaurant or place to shop. When you create a resource page, it’s much more than link trading with the dentist next door. Ask Knoxweb how you can create a local resources page for local link building.

6. Local Awards for Local Link Building

It would be safe to say that your local community has a local business award, nearly every town does. They could be crowd favorites or specific. The awards could even be for local community service. Do your research and find out what you and your business could be eligible for. Also, find out how you can be nominated and get to work as winners, placers, and runners up will usually be rewarded a link and as a result, be successful at link building.

7. Take Advantage of Business Relationships

Unless you just opened your doors for business, you probably have made quite a few business relationships with companies in the local area. Take advantage and ask for a link share, or better yet, offer to feature them in a future blog. You’ll be amazed at how much better the relationship will be when you start local link building with your business buddies. Even if the business is not related to your industry, you can still utilize the link from a friend who owns the bed and breakfast down the street.

8. The Local Celebrities for Local Link Building

Feature a local figure on your website. Create a landing page for the mayor’s upcoming election, or go live on Facebook with the famous actor you play golf with. If you go to church with the local mayor or play in a classic rock band with a former rockstar, you can bet they will love to participate in local link building. Don’t know anyone famous? Ask your friends or customers because networking helps if you want to attract the local celebrity community.

Local link building won’t cost you like it did in the old days. Use the tips above and don’t forget to contact Knoxweb for a no obligation digital marketing consultation. As a result, your following will grow when you connect with local link building for digital marketing.

Call or click and schedule a no obligation local link building consultation with Knoxweb today.

SEO is it Still Relevant in the Digital World?

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SEO, or search engine optimization is still relevant, however, if you follow the Knoxweb Blog, you will know that SEO strategies have changed over the years.

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SEO and Digital marketing have been named the golden eggs for troubled businesses. While digital marketing used to be a revenue center, it has become a real cost center.

What used to be free on the web now costs and it isn’t cheap. Some SEO experts will charge an arm and a leg promoting their ability to get you at the top of the search engines.

SEO isn’t about Stuffing

Back in the day, digital marketers believed that more was better. Google got wind of that real quick creating algorithms to punish business owners who stuffed their content with keywords that made no sense.

Back in the late nineties and early 2000s, search engine optimization was affordable, sometimes free. Google killed the SEO dream with its algorithms and rules. Google and the other search engines want informative content that makes sense. That is what search engine optimization is like in today’s world.

SEO Today

According to Knoxweb SEO is very different than it was a decade ago. While some web design companies are claiming that SEO is dead, Knoxweb doesn’t agree.

Google changes its SEO algorithms quite frequently and just wants to make sure that users are getting what they are searching for. Google is smart and knows when to flag text that is unhelpful.

SEO Tips that Help in Today’s Digital World

Unique Fresh Content

Beware of anyone on the net selling blogs for next to nothing. In most cases, you will receive duplicate content. Google knows when content has been copied and pasted. If you use someone else’s, your rank will be affected. Knoxweb has a team of professional content writers that provide businesses just like yours with unique and thoughtful content that will boost your ranking.

Content that is Useful

Users are searching the net for a purpose and a reason. They want the right answers to the questions they are asking. Make sure that your content is useful. You want to make sure that your content answers a specific question or query.

If you are writing your own content, answer a question that you would ask Google and go from there. Useful content is by far one of the best ways to boost your SEO.

Keyword Specific SEO

Using specific keywords and keyword phrases will help people find your products and services, however, be careful of keyword stuffing. A professional content writer from Knoxweb has the experience and expertise to create compelling content that is integrated into your content.

Knoxweb would never use dozens of keywords in one blog or page. Consequently, your ranking goes up as the writing team concentrates on two or three keywords in each blog or piece of content.

Research your Keywords

In case you didn’t know, keywords and keyword phrases should be researched. A good professional content writer knows how many times someone is searching for a web design company in Knoxville. With keyword research you know the volume of your searchers, where the live and how competitive your keyword is.

Content Marketing

Booming in 2018, content marketing is the biggest part of search engine optimization, but not the only piece of the puzzle. By incorporating on page and on site SEO into your existing content your ranking could go up. Ask Knoxweb about a website upgrade that can fix your site speed, links, URLs, code, and images. Google and the other search engines will pick up any new additions or changes to your website.

Backlinking for SEO

Continue to use and ask for quality links to your website. If Bon Appetite is linking to your cooking site, it will have a much better affect than your Facebook Page will. With that being said, small steps will get you there so keep posting and tweeting.

If you would like more information regarding SEO, digital marketing or a website upgrade, call or click and talk to the team from Knoxweb.

Knoxweb understands the internet, and will help your business grow. Call for a no obligation SEO consultation today.

Professional Blogs For SEO SMO and Great Analytics

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Professional blogs seem to popping up everywhere. Most brands have a weekly or monthly blog while some may post every day or every other day.

How Professional Blogs Affect SEO and SMO

professional_bloggersProfessional blogs just make sense. According to Knoxweb, not having fresh content on your website will lower your search engine ranking. If you aren’t posting new content on you website, and let’s face it, how often do you add to your about us or services page, Google and the other search engines will ignore you.

Google and the other search engines love fresh content. The mission of every search engine is to help the user find what he or she is looking for. If old tired content stays at the top you can bet, users will be upset. People demand new information and if you have not updated you will be penalized for it. Outdated websites with blogs from 5 or 10 years ago will not be looked up favorably.

Why Professional Blogs Work

Professional Blogs work because they keep your website fresh. Blogs also add a wealth of information that isn’t readily available on other pages. A blog helps you link products and services pages within your website while providing outbound links for references. The job of the search engine is to post the most relevant and up to date content to ensure usefulness.

With a professionally written blog, you can continuously write and publish new blog posts on your company website. The more content you post, the more pages you will have listed by the search engines. Google and the other search engines index each page meaning you have multiple opportunities to land at the top of the page under the paid for spots.

Professional Blogs Must Use Strategically Placed Keywords

Every blog post is a new opportunity. When you hire Knoxweb for professionally written blogs, the SEO keywords used in the post will resonate with the people who are searching for your products and services. When blog posts are written thoughtfully using naturally placed keywords and keyword phrases, you will see results.

The professional writers from Knoxweb understand how user’s habits have changed. Instead of one or two keywords, search engines are favoring long tailed keywords. This is especially important in the mobile search world.

Most people using a Smartphone or other mobile device will usually speak an entire question or sentence into the phone. Your professional blogs need to compliment the keyword phrases that people are speaking in to the device.

Back linking is Still Important to Professional Blogs

Building relationships with other brands is easy when you back link to sites that are relevant to your products and services. In return, those same sites may link back to you and your website. As a result, this helps generate traffic that you wouldn’t be able to generate without those links.

Knoxweb recommends that you build relationships with businesses that have good reputations and companies that have professionally built websites. You want to make sure that the company you are linking to compliments your industry and brand.

Sometimes Professional Blogs are a Popularity Contest

SEO, or search engine optimization can occasionally become a popularity contest with search engines ranking your site higher if it has been liked, shared, and commented on frequently. If your blog is getting lots of clicks on social media, Google will take notice.

According to Knoxweb, the best way to edge out the competition is to write blog posts that are entertaining, educational, and informational. You want to make sure that your professional blogs are actually something that someone wants to read.

If your blogs are leaving you behind in the search engine results, call and talk to a team member from Knoxweb because the professional writing staff from Knoxweb is ready to boost your SEO and your bottom line.

Call for a no obligation consultation with Knoxweb today.

Video Marketing with Knoxweb and Video Grabber for Success

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Video marketing is an essential part of every digital campaign.

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With video marketing, you can produce amazing unique content that will capture the eye of your clients and your potential ones. Marketing with video is the only way to go.

Why Video Grabber for Video Marketing

Unless your visitors are speed readers, digesting information will not be as effective as it would had you used video marketing. Custom made videos from Knoxweb help get the message across with information that is informative, educational, and unique.

Although video shouldn’t replace your text, it is an excellent way to complement your written content while strengthening your message at the same time.

Why Can’t I Just Produce my Own Content?

Of course, you can go Live on Facebook or create your own videos for YouTube. However, unless you have the SEO and SMO skills to optimize your video content, nobody is going to see your slick videos.

Knoxweb has been in the marketing business since 1996, and has a professional team of content producers that will help you write and produce your videos from start to finish. When you work with Knoxweb, your videos will reach a larger audience.

Video Grabber and Knoxweb for Video Marketing

Regardless of your needs, Knoxweb has the team to help get you there. Consequently, your professionally produced videos will attract viewers, more likes, and more shares. You will see a better click through rate and an increase in your ROI with video marketing.

The in-house team from Knoxweb handles the concept, script writing, the production, and the design. Knoxweb will also edit and help you distribute your new video content.

What to Expect from Video Grabber for Video Marketing

When you choose the direction that you want to go for your video marketing campaign, you can get started on the concept. Knoxweb will highlight the strengths of your business while optimizing your brand. The team can even produce how to videos and testimonial videos or  help with product demonstrations.

Knoxweb has the team to help you create thoughtful videos that will boost your search engine optimization and your social media optimization.

Video Marketing is More Affordable than you Think

These days you can afford videos for your business. Video Grabber was created to fill the void helping large and small clients with an affordable option. Video marketing is the best way to get your message across to clients who are looking for your services.

Although you may think it is cheaper to grab your phone and shoot a customer review, you have to have the knowhow and the experience to optimize your videos.

I Have an Idea, Now What

If you have an idea for a campaign, but aren’t sure where to started, talk to Knoxweb. With a no obligation video marketing consultation from Knoxweb, you will be on the right track to success.

Call or click and schedule an appointment with the video marketing experts from Knoxweb. With Knoxweb and Video Grabber, you really can reach the lion’s share of the market. This improves your sales and end of year earnings.

Call Knoxweb for a no obligation video marketing consultation today.