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Merging Digital Marketing with Conventional Marketing

If your digital marketing strategies haven’t been doing you much good maybe it’s time to call in the professionals from Knoxweb.

This team of digital marketing experts have years of combined experience making you the winner.

From mobile responsive websites to apps and even software design and development you are in the best hands when it comes to digital marketing for your company.

Digital Marketing Matters

When it comes to your small or large business having a digital marketing plan is vital. You may have the best products and services in your area but if no one knows you are around you won’t get much business.

If you follow the Knoxweb Blog you will remember that conventional marketing is still very strong. However, it needs to be combined with the digital side of things so that everyone knows about your brand.

For instance, adding your social media icons and QR codes to mail outs and leaflets is a great way to cross promote.

Adding icons, codes and even hashtags to your newsletters and even your letterheads shows your clients and customers that you are up with the times and current.

Upward and Onward with Digital Marketing

Another way to merge your conventional and digital efforts is with advertising. While most companies are putting their eggs in one basket by marketing online, smart businesses are putting as much energy into both conventional and digital marketing efforts.

Although you may think everyone and anyone is online they really aren’t. By merging your efforts you are reaching people that could care less about the internet or anything digital for that matter.

While most people don’t rely on the phone book for answers they still read the newspaper and watch television. What that means for you is another avenue for advertising.

Consider throwing up a television or radio ad. Make sure the script you use contains all of your digital information as well. When add this one simple step you are reaching a wider audience when it comes to your marketing efforts.

Billboards Still Very Viable

Another great way to combine conventional and digital marketing is with billboards and signage.

These days there are digital billboards, old school style billboards and so much more. If you run a local business and depend on your area for business, billboards, regardless of what style you choose, are excellent when it comes to conventional and digital marketing for your brand.

If you do go for billboard advertising in Knoxville and the surrounding areas don’t forget to tell your sign maker or the person responsible for coding your ad to put in social media icons.

Believe it or not some clever digital marketers are even adding QR codes to billboards and other types of signage.

Signage Speaks Volumes

Speaking of signage it is a great place to market your products and services. Think signs at the local mall or sandwich boards at special events. Put on your thinking cap and talk to your team. The more you are out there the better it is for your bottom line.

If you run a bricks and mortar store you understand the importance of signage. With that being said think outside of the box and make sure you have space in your shop for leaflets, signs and posters. Create newsletters and other paper handouts for people to take home and don’t forget to include your social media icons and QR codes.

QR Codes are Important

If you haven’t cottoned on yet, QR codes are hot and can take your potential customers straight to your landing page, menu or shopping item page. QR codes are fast, easy and convenient. This awesome digital tool is really great, especially if you want those in your neighborhood to get in on the best deals in town.

While QR codes are definitely considered a digital marketing tool they are excellent when it comes to cross promoting your conventional and digital efforts as well.

Video Digital Marketing

When it comes to digital marketing video is still king. Think of how many Reelz, Stories and videos you watch on any given day and you will understand the power of this type of marketing.

Knoxweb uses an amazing system called Video Grabber. Video Grabber is the best way to convert those ideas in your head into a script that you and Knoxweb can put together. It really is that easy as Knoxweb takes the hassle out of producing your product and services videos.

The Best of the Best

If you are tired of dealing with multiple digital marketing companies call and speak to a team member from Knoxweb.

Knoxweb does all that and more and will have your new mobile responsive website, app and more ready before you know it.

Call or send a direct message and schedule a free consultation with Knoxweb in Knoxville today.