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Is Your Web Design Holding you Back


Your Web Design should be mobile, and by mobile, Knoxweb means your website must look good on all devices including tablets and Smartphone’s.

If you are one of the millions of people all over the globe that surfs the net on the go, you know how frustrating it can be to find a product or service that you want or need only to have to pinch and scroll. With that being said, you can imagine how users feel about your Web Design if they have to do the same thing.

According to Knoxweb, some of the largest corporations in the world are still not mobile friendly. Back in 2013, Forbes wrote an article stating that only 6% of the top Fortune 500 companies were mobile friendly.

During that time there were 100 websites evaluated where only 11 percent of the companies had a Web Design that targeted mobile device users. In the same group, only 56 percent had content that was formatted for mobile device searches. 45 percent of those evaluated did have a mobile Web Design that was dedicated to mobile device searchers while zero percent actually complied with the mobile configuration requirements set up by Google.

Fast forward to April 28 2015, a week after Mobilegeddon was put into place, and mobile Web Design was still not being implemented with more than 40 percent of all Fortune 500 sites holding back. Knoxweb explains that you would think larger businesses and organizations would have been well prepared for the change, but they were not. Some of those large companies included Packard Bell, Moz.com, and Skysports.com.

If you have been following the Knoxweb blog, you will know that mobile friendly means that a Web Design is readable without the need to zoom or tap. Tap targets are properly spaced on every page while avoiding horizontal scrolling or unplayable content. In layman’s terms that simply means that the Web Design needs to be readable from any mobile device.

In February of 2016, there were hundreds, if not thousands of large corporations that had still not complied with Google’s new algorithm, which is unfortunate as mobile click volume is now exceeding desktop click volume meaning that Google, Bing and other search engines are rewarding businesses and organizations that have a mobile friendly Web Design. Consumers are reaching for their Smartphone to check out prices and products while doing local searches for theater times and menu items making it imperative that your business have a Web Design that is easy to read on a small screen.

If you are still undecided about becoming mobile friendly, you will lose business. According to Knoxweb, businesses and organizations that were at the top of the search engines before April 21, 2015 are now nearly impossible to find because they do not have a Web Design that is mobile friendly.

The biggest question that you need to ask yourself is not whether you should be mobile friendly, but whether or not you should have Knoxweb build you a mobile app. Only the professionals from Knoxweb will be able to help you decide between a mobile friendly Web Design or a mobile app.

Stop being indecisive and call or click and schedule an appointment with Knoxweb about your new mobile friendly Web Design or mobile app. Call or click today.