Updating their algorithms, Google now checks on a site’s “mobile-friendliness” to determine how you rank in their results.
“We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” – Takaki Makino, Chaesang Jung and Doantam Phan – Google Webmaster Central Blog
This is one of the most straightforward directives Google has ever let on to. It will change SEO more than updates “Penguin” and “Panda” before it.
According to Google’s own numbers, about 50% of searches now happen on mobile devices.
See article: “Mobile devices are now the main source of Google search traffic” from Business Insider.
Shortly before the update, they released a new tool that analyzes your site’s mobile friendliness.
Check out: Google’s Mobile-Friendly Test
Make no mistake about it folks, Google is serious about your website being mobile friendly. Unlike other updates, they’ve made it pretty clear that non mobile friendly sites will see increased penalization.
Don’t wait to fall in the rankings, get your site Mobile-Friendly today.
If you need help, don’t hesitate to reach out to us and see what your options are.
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