Is Your Online Store Up To the Task?

online store

If your online store has been suffering and your holiday campaign doesn’t look like it is going to help you much, call or click and schedule an appointment with the online marketing guru’s from Knoxweb.

Knoxweb has been helping businesses just like yours stay on track since 1996.

Online Shopping set to Surpass Everything Else

Holiday shopping, especially online, is predicted to be massive this year with confident Americans buying gifts on their mobile devices, and their PC’s. If you depend on online traffic, you have to be ahead of the curve with an online store that people will want to like, comment on, share, and most importantly, buy from.

Everyone Shops Online

These days online shopping has changed with new technology that makes it easy for someone to purchase your products or services. Knoxweb can help you update your online store with easy to use buttons and sales tools that will make the entire experience painless. There is nothing worse than finding yourself on a landing page that takes you to a product page that you have to pinch and squeeze.

Mobile Shopping

Some businesses claim to be mobile friendly or even mobile responsive. Their landing page may be, but if the rest of the website hasn’t been converted to the size of the screen, they are not mobile responsive.

Mobile shopping is set to surpass the local mall and even desktop shopping. People are grabbing their phones to check prices, find deals and source coupons. They may window shop, but are they actually buying or just checking out the latest trends?

If your online store doesn’t accommodate mobile users your business will suffer for it. According to Knoxweb, an online store that isn’t easy to navigate through is like having an old cash register at the grocery store. Your business needs to keep up with the times if you want your online store to be successful.

Social Media and Content Marketing

Your social media presence is imperative if you want to sell products and services. Your store needs to be known on social media if want your brand to grow. Even if you do have a strong social media following your fans and followers will quickly de-friend or stop following you if your online store can’t handle the rush. If customers are tweeting or posting about your old school online store, you had better step up to the plate.

According to Knoxweb, your store is a reflection of your brand. If you spend a lot of time on video and content marketing but neglect your online store, your entire online presence will begin to fade.

Knoxweb can help you optimize your brand with both traditional and online marketing strategies that you can implement into your entire holiday campaign. Knoxweb can build you a store that can handle the holiday rush without causing you stress.

Content Marketing

When you incorporate a special, holiday sale or coupon offer into your blog you can link it to your store. Potential customers can find what they want by just reading your blog.

A professional blog writer knows how to create fresh and unique posts that will drive users to your store. A business blog writer also knows how to add links, pictures and create text that will entice potential buyers to your online store.

Don’t get left behind during the holidays. A newly remodeled online store can help optimize your brand and increase your ROI.

Call or click and schedule a no obligation consultation with Knoxweb today.

More Online Marketing Strategy Tips 2018

online marketing strategy

Do you have an online marketing strategy for 2018? If you don’t, call or click and talk to the online marketing professionals from Knoxweb who can help you come up with a solid plan for your online marketing strategy.

Since 1996, Knoxweb has been helping businesses and organizations stay on track when it comes to the ever-changing world of digital technology.

Just when you thought you had it all figured out, Google goes in and changes something. Your old ways of thinking, even if you thought you were tech savvy aren’t going to work in 2018. Thankfully, the team from Knoxweb keeps up with the changes and can help your presence on the World Wide Web.

According to recent research, Americans will spend an astounding $113.8 billion dollars on advertising. That is double what it was just 24 months ago.

With platforms and new technologies emerging on a daily basis, there has never been a better time to connect with the people who want to know more about your product or service. However, unless you are up on the latest bells and whistles when it comes to optimizing your brand, you could miss the boat.

Below are some online marketing trends to watch for in 2018.

Machine Learning

Like it or not, 97 percent of business owners believe that the future of all marketing will be a collaboration between humans and automated entities or machine learning. It is imperative to respond as quickly as possible to keep up with the behavior of the customer. Machine learning has already helped fraud detection in the healthcare field with PayPal using predictive technology to prevent money laundering.

In 2018, you can expect machine learning to assist with content management, automated data visualization, and overall analysis.

Dark Social

No, Dark Social isn’t some sort of secret social club. Dark Social is a term marketers use to describe people sharing content through messaging apps, instant messaging programs and email. Dark Social is any traffic whose source cannot be tracked through social media networks or Google. Tags that are attached whenever the link is shared identify referral traffic.

Some examples of Dark Social would be:

• A girlfriend sharing a show that she would like to attend via text
• Friends group emailing each other sharing their favorite Fantasy Football teams
• Your sister using What’s App to ask you about a new dress that she wants to buy
• Your boss sending you a Slack message about a seminar you should attend

Knoxweb explains that there are dozens of ways to share content using Dark Social. Dark Social is responsible for 84 percent of outbound sharing. Obviously, you and your business cannot afford to ignore Dark Social.

According to Knoxweb, 46 percent of potential buyers over the age of 55 use Dark Social as there only means of sharing content. Consumers aged 16 to 34 are less likely to share via Dark Social, only 19 percent of them to be exact.

Micro Moments

The most successful businesses and organizations can anticipate the compulsiveness of the consumer, something that is important to note when it comes to your online marketing strategy. Remember, 96 percent of potential buyers will grab their mobile device to check out a product or service. They want answers on the spot. Giving consumers what they want when they want it is more important than ever as people are making decisions in the moment.

Ask Knoxweb to design a mobile responsive website that will display a navigation bar with categories that have been arranged according to personal importance. This makes it simple to locate relevant and rich information during a micro-moment.

If you would like some help planning your online marketing strategy in 2018, call or click and schedule a no obligation consultation with the online marketing experts from Knoxweb. You want to hit the ground running and that can’t happen without a solid plan.

Call or click today.

Video Marketing Trends Wrap Up for 2017

Video Marketing

Video Marketing with Video Grabber and Knoxweb is the best way to optimize your website content on the World Wide Web. With Video Marketing, you can take the planet by storm with professionally made video that you can share all over the net.

Below are a few marketing trends that you may want to consider in your video marketing campaign with Video Grabber and Knoxweb.

Video Drives Self Service Sales

A decade ago, your website was the place that potential clients and customers would go if they wanted to buy your products or services, if they were truly interested, they would have to pick up the phone or meet face to face.

These days’ people expect and receive an on demand experience. People want what they want, when the want it. When you add video with Knoxweb and Video Grabber to your online marketing campaign, you are giving customers and clients a self-serve experience when they want it. With video clients and customers are more apt to buy your products or services.

Consumers Expect Video Content

Video is no longer a luxury, but a necessity. With Video Grabber and Knoxweb, you can fully explain your product or service quickly and easily. Video has become a crucial part of the entire buying experience.

All companies have some sort of competition. In fact, Knoxweb explains that an average product has about 15 competitors, and unless you have a niche product or service, you need to stand out from the competition. A video can help you get there.

Video Quality not Quantity

Because the competition is getting fierce where video is concerned, quality does count. The quality of your video should be a priority. With Video Grabber from Knoxweb, you will be getting a professional high quality video, or series of videos, that will boost user engagement and drive better results to your website. Quality, “Evergreen,” videos will also tend to stand the test of time. When you invest in video, you want it done right the first time. High quality videos see better SEO results, higher engagement, and a better ROI.

Prioritization

Seventy three percent of marketers claim that video gets the best Return on Investment. Creating a video strategy with the help of Knoxweb and Video Grabber is essential. If you are the type of company that just grabs a camera and starts shooting, it could hurt your overall online marketing campaign.

When you work with the producers and editors from Knoxweb, you will be creating a beautifully shot video or series of videos that people, including your competition, will want to watch.

Personalized Video is on the Rise

Videos that are personalized are becoming more and more popular as it builds a connection with potential clients and customers. When you personalize your videos and include them in your email marketing campaign, you will stand out from the competition.

This is a very simple concept that Knoxweb can help you incorporate into your online marketing campaign. With video marketing, there is no limit to what you can do.

Video Advertising Budgets will Rise

According to Knoxweb, the end of 2017 may very well be the year that online advertising trumps television advertising. Video is a growing trend that isn’t going anywhere, especially when you consider that most people watched the Presidential debates and the Summer Olympics in 2016 online.

Video Marketing with Knoxweb and Video Grabber is the smart and affordable way to add fresh and unique video content to your online marketing campaign. Not only will it help boost your SEO, but it can also increase your income.

If you would like more information regarding Video Marketing with Knoxweb and Video Grabber, call or click and schedule a no obligation consultation with the web design experts from Knoxweb. You will not believe the difference in your ROI.

Call or click today.

Don’t Abandon your Email Marketing Campaign

email marketing campaign

If you have abandoned your email marketing campaign, you have made a big mistake. An email marketing campaign is just as powerful, if not more so, than it was a few years ago.

According to Knoxweb, the optimization opportunities are endless when you include an email marketing campaign into your online marketing strategies.

Email is a digital communications tool that people have been using for over 40 years. Although it may seem dated and irrelevant in a world of social media and mobile technology, email is still very relevant. Below are a few reasons that you should still be including email in your online marketing campaign.

Inbound Marketing on the Rise

Inbound marketing works as it attracts users to your site, hopefully converting those leads into sales. Knoxweb explains that email has an entirely new purpose when it comes to consumers. When a potential buyer fills out your information form, you can communicate with email marketing. Best of all, those email lists aren’t random and you didn’t purchase them. Those lists are from real people who have shown an interest in your products and services.

Personalization

With an effective email marketing campaign, you can make sure that your emails are hitting your demographic. Talk to Knoxweb about email marketing software that allows you to personalize every email for amazing results.

With a contact form on your landing page, you can at least have the names and emails of the people who have shown an interest in your business or organization. Emails that are personalized see a click rate of 14 percent and a conversion rate of 10 percent. Subject lines that are personalized see a whopping 26 percent higher open rate.

People Check Email 75 Times Each Day

Because there are so many devices available to check email, people literally, have the world at their fingertips. With desktops, tablets, laptops and Smartphone’s taking over the entire globe email is being viewed every minute of every day, 75 times to be exact. If you aren’t working on an enticing email marketing campaign for your business or organization, you are missing out.

People are interested in their inbox and their email, but most importantly, they care who that email is coming from.

ROI

With an average Return on Investment of 4,300 percent, you would be sticking your head in the sand not to realize that email marketing works. Any marketing strategy that offers that kind of ROI is something that should be an absolute when it comes to your online marketing campaign.

Cost

Email marketing is affordable. Knoxweb can show you how to create an effective campaign that you can optimize with the rest of your online marketing campaign. Putting together an email marketing campaign will not cost as much as some of the other online ad avenues.

Social Media and Blogging

If you are active on social media and share your weekly blogs, including those weekly posts and tweets in your email marketing campaign, it will boost your SEO. By optimizing your content in your emails, you will see a better ROI.

Email marketing is as strong as it ever was, and if you aren’t using it anymore, call or click and talk to the team from Knoxweb who can help you build a solid email marketing campaign that will improve your SEO.

Call or click for more information today.

Getting your Social Media Campaign Back on Track

social media campaign

If your social media campaign is suffering, Facebook Advertising, Google Ads or a regular blog post could be the answer. Facebook is the largest social media website in the world and is so affordable; you will wonder why you hadn’t done it before. The social media marketing experts from Knoxweb can turn your ho hum social media campaign into an eye dropping online Facebook ad that could go viral.

Social media is ever changing with hundreds of social media sites popping up every day. If you want to be seen and heard, a solid Facebook Advertising campaign could be just what you need.

Knoxweb have been in the web business since 1996 and has the tools and expertise to help your business grow. You cannot go wrong when you work with the team from Knoxweb, and best of all, Knoxweb is much more affordable than you think.

Google Ads

Google ads appear in the search results on the world’s largest search engine. There are two areas for Google paid for ads, one is above the organic, or natural unpaid ads while the others are at the bottom of the search engine results page. Google Ads are a great way to spread the word about your products and services. With Google being the largest search engine on the globe, it is difficult to dispute the effectiveness of Google Ads.

Every second over three million searches are being done on Google with the majority of those page results being Google ads, which are paid for by a business. Google ads can be very effective when it comes to driving relevant traffic to your website because people who are searching for your products and services. By targeting your demographic, you are more likely to turn those clicks into sales for the all important conversion.

Facebook Advertising

Between 2015 and 2016, Facebook saw a 50 percent increase with active advertisers, reaching an astounding three million advertisers. If you aren’t onboard with affordable Facebook advertising posts, you are missing potential sales. Let Knoxweb show you how to optimize your online content and include it in your Facebook Advertising. When you share your weekly or monthly blog posts on your social medial pages, you are reaching more potential clients and customers.

Knoxweb explains that the trick to reaching your target market is to use the marketing tools on Facebook for Facebook advertising. If you aren’t targeting your demographic, you will be missing the mark. Facebook makes it easy to target your potential buyers when you use Facebook advertising in conjunction with your online marketing strategy.

Blog Posting

If you follow the Knoxweb Blog, you will know how important a weekly or monthly blog is to your overall marketing strategy. Even your conventional marketing plan will benefit from regular blog posting as you can share you URL on your direct and email marketing. You will reach more people when you optimize all of your advertising, not just your online advertising.

With a weekly or monthly blog, you are growing your target market, your social media campaign and your SEO. Google and the other search engines love fresh and unique content and if you post regular blogs on your website and your social media pages, you are bound to see a raise in your rank on social media.

If running your social media campaign is getting too much, call or click and schedule a no obligation consultation with the social media mavens from Knoxweb, it really will help your bottom line.

Call or click and get your social media campaign back on track with the help of Knoxweb.

Call or click today.

Online Marketing Strategy is Essential for Business

internet marketing strategies

If your online marketing strategy isn’t getting you anywhere on the web, it could have something to do with your website. Even if you are mobile friendly, there are some other factors that need to be implemented into your online marketing strategy.

According to Knoxweb, even the best websites in the world won’t get you anywhere if they aren’t optimized. Although marketing has changed over the years, advertising is still a no brainer, regardless of the medium.

If you paid a fortune for your mobile responsive website, but don’t have a business blog or a social media presence, you may as well write that purchase off as a loss. Knoxweb understands the importance of mobile optimization and can help you come up with a solid plan for your online marketing strategy.

Before the process begins, Knoxweb will make sure that the website you purchased can do what it claims to do. If the company that built your website says it’s mobile friendly, and it isn’t, meaning it isn’t responsive, Knoxweb will explain what can and needs to be done to improve your online presence. If need be, Knoxweb may recommend a brand new online marketing strategy that includes a new mobile responsive website.

If you follow the Knoxweb blog, you will know how important every step of your online marketing strategy is, from a weekly or monthly professionally written business blog and a strong and sound social media campaign, to an email marketing and direct mail advertising campaign. All of these strategies need to be put in place if you want to see a return on your investment.

Why is Social Media Marketing Important?

According to Knoxweb, social media is the most powerful form of online advertising in the world. People spend hours on their social media pages tweeting and posting about their personal and work life, and what they buy.

If a fan or follower on your Facebook page purchases one of your products and is happy with the purchase, he or she will like, comment and share what they bought. People like to brag about new finds, especially on social media.

Email Marketing is Still Important

Email marketing is an integral part of your online marketing strategy, however, if you don’t know how to attract the attention of the people on your lists, or new and potential clients and customers, you may find people unsubscribing because you really don’t have anything to say.

Knoxweb suggests that you write an enticing headline that people will be curious about. Offer a discount or coupon, or create a competition with your fans and followers. Cross-promote your offers and competitions on your social media pages and you will see an increase in your subscriber base. Creating a solid email marketing campaign along with a social media marketing campaign and a regular blog can improve your ranking on the search engines.

Video Marketing

No online marketing strategy is complete without video marketing. Knoxweb has the tools and the talent to create a video marketing campaign with Video Grabber. Video Grabber is the smart way to create powerful messages that you can share across all platforms including YouTube, Facebook, Twitter, Instagram, and Pinterest. There is no limit to optimization when you market with Video Grabber and Knoxweb.

Direct Mail

If you have tested Direct Mail and it has worked for you, and is still working, why not cross promote your online marketing with your conventional marketing.? Create a QR-Code and put it on your postcard and people will have easy access to your website and your promotion.

When it comes to your online marketing strategy, it really does pay to leave it up to the professionals. Knoxweb has been in the web business since 1996, and understands how the web works.

The team from Knoxweb continually keeps up with technology and attends workshops, seminars, and classes to make sure that the client is always satisfied.

Let Knoxweb create an online marketing strategy that works.

Call or click now.

Are your SEO Strategies Failing You and Your Business?

SEO Strategies

If your SEO strategies are failing, it could have something to do with your web design. Knoxweb explains that if you aren’t optimized for mobile devices and aren’t viewable on a mobile device, your Search Engine Optimization will suffer for it.

Having sound SEO strategies in place that include social media marketing and video marketing will help your online presence, however, even the best SEO strategies will fail if you don’t have a mobile web design. A mobile web design is the first thing you need to implement in your online marketing campaign. If you don’t have mobile responsive website, nothing else will matter.

According to Knoxweb, SEO strategies often fall short because the business or organization neglects the most important aspect of the campaign, a mobile responsive website.

You may think you are mobile responsive, but if you have two URL’s or a website that takes the user to a page where the user needs to squeeze or pinch the page on a mobile device, you are not mobile responsive.

A mobile responsive website allows the user to go to a website and see every page equally regardless of the device. With a mobile responsive website, every page will look the same and most importantly, will be user friendly.

It’s all About the User

If you follow the Knoxweb blog, you will know that Google’s sole purpose in life is to keep the customer satisfied. Of course, that is every company’s goal, but most small businesses don’t have influence over nearly every person on the planet.

Google wants to make sure that the user is getting what he or she is looking for. If Don is visiting Gatlinburg for the first time and grabs his phone to find a great local restaurant, you must be mobile responsive, otherwise Don and his wife Mary will have lunch at the eatery across the street. Even if your restaurant is within eyeshot, a potential customer will choose the restaurant that they know the most about. If a customer has to pinch the screen to check out your menu, you will lose business.

Ease of Use

Because a mobile responsive website adapts to screen size, potential clients and customers will be able to find what they are looking for in seconds. If you do not have a mobile responsive website and your products or services pages have to be pinched or squeezed, you don’t have much chance of a good return on your investment.

A site that is fast to load and easy to navigate is the most important part of your website. Google rewards businesses and organizations that have websites that people can find quickly. If your site takes a minute or two to load, your SEO strategies aren’t working.

A Pleasant Experience

Social media is powerful, and if you aren’t mobile responsive, you probably won’t get many likes or shares, much less conversions. If customers are complaining about your website, talk to Knoxweb about a mobile responsive web design. Knoxweb will design and develop a website that users can come away from with a smile on their face. Happy people will Tweet and post positive experiences that never would have happened in the first place had you not been mobile friendly.

If you want to create a sound SEO Strategies campaign with the team from Knoxweb call or click now. Knoxweb will work with you to create a mobile responsive website that the search engines and your customers and clients will love.

Already mobile responsive, but not getting good results from your SEO Strategies Campaign? Not a problem as Knoxweb are the SEO experts and can come up with a solid plan that will help your online presence and your search engine ranking.

Knoxweb really are the experts and can help you and your business grow. Call or click for more information today.

Can a Business Blogger Help Your Business?

business blogger

A business blogger is more than important, a business blogger is vital if you want to optimize your content on the World Wide Web. When you hire a professional business blog writer, you can be assured that you will be getting the best content available regardless of your product or service.

Google Likes it Fresh

According to Knoxweb, fresh content is one of the best things you can do for your SEO. Posting unique and quality content on a weekly or monthly basis, some businesses actually post twice a week, you will be giving the spiders what they are looking for.

Every update that you post on your website plays an integral part when it comes to interaction with search engines, customers, and unique visitors. A business blog is considered a new page entry and help your ranking on the net.

If you have a static website, in other words, no fresh content, the search engines will see you as a, “Dead.” Without fresh content, the search engines will figure that you have nothing to offer, therefore, no life.

Fresh Content and Frequent Indexing

Fresh content may not give you a higher index, however, the more often you post articles, new web pages, and blogs, the more often search engines will stop and pay a visit to your website.

Search engines use robots, crawlers, or bots that are high tech programs that have been designed to scan the web. The crawlers index sites based on algorithms that are determined by Google and the other search engines. A professional business blogger will keep your site updated with unique, quality content that the search engines potential clients and customers will love. Without a professional business blogger, you could be penalized, especially if your content is poorly written, copied from another site, or stuffed with keywords.

The More Content the More Keywords

With fresh content, you are giving your business or organization the opportunity to use text that contains more keywords. Keywords rank high on the algorithm charts for ranking and indexing. With a professional business blog or article, you can optimize the text with keywords that will attract both the search engines and the visitors to your website.

A professional business blogger from Knoxweb will write fresh content that contains a different aspect of the industry each week concentrating on a different set of keywords or keyword phrases. Every time you post something new and incorporate those keyword or keyword phrases into the text, the search engines are going to find you. Just remember that Google doesn’t really care how many keywords are in your content. Google is searching for high quality unique content, and will give you the thumbs down if you stuff your content with keywords.

Of course, keywords are still a big part of SEO, but you certainly shouldn’t build an entire Search Engine Optimization campaign around a keyword phrase or keyword. A professional blogger will write quality content with keywords, but keywords and keyword phrases that are placed naturally into the text. Content that answers questions, offers an explanation, or offers quality information will help your SEO and your ranking on the search engines.

Google Really Really Likes Frequent Updates

As the King of the world when it comes to search engines, Google has a huge influence when it comes to website development, website design and of course webmasters. If Google rewards your website with a higher ranking, you can bet part of the reason is your frequent website updates.

If you frequently update your website, at least twice a week, Google will consider your website frequently updated. Googlebots continually crawl the web searching for updated and new web pages before adding the new content to the index. Updating frequently with valuable and reliable information will give you a much better chance of ranking higher on Google.

If you need a professional blogger to come to your rescue, call or click and schedule an appointment with Knoxweb. The team from Knoxweb has the knowhow and really can boost your SEO.

Call or click now.

Why Social Media Marketing is Important for Business

social media marketing

Social media marketing has never been more important, and according to Knoxweb, it may become more vital than traditional online marketing.

Of course, Google isn’t going anywhere, and Google Ads do work, but if you aren’t including social media marketing into the picture, you could be losing out on valuable business with people that you may never reach through email marketing.

A social media marketing campaign is cheap to run, and best of all, you can reach a larger number of potential clients and customers.

Below are a few social media marketing statistics that just may push you into starting a social media marketing campaign with Knoxweb.

1. According to We Are Social, 2.80 global social media users equaled 37 percent penetration.

2. 25 percent of Twitter users are active. People who tweet can improve your sales while convincing co-workers and clients that you are the real deal.

3. Adults who surf the net aged 18 to 24 are most likely to follow your brand on social media. When you target your social media sites consider your audience and demographic.

4. 71 percent of consumers who have good brand exposure on social media will share and recommend to family and friends. With social media, you can increase your brands engagement while winning new clients and customers.

5. There are 2.56 billion mobile social media users on the planet. That is equivalent to 34 percent penetration. Optimize your social media, and ask Knoxweb about mobile ads. These relatively inexpensive ads allow you to test multiple versions to see what works best for you and your company.

6. 96 percent of social media users that talk about a certain brand don’t follow the brands social media profiles. It is imperative that you go above and beyond your channels to see if they are following your competition and why.

7. If you follow the Knoxweb Blog, you know that visual content is at the top of the list when it comes to social media engagement. Your video produced by Knoxweb and Video Grabber is 40 times more likely to be shared on Facebook, Instagram, or Twitter than other types of content, including pictures.

8. Facebook influenced 52 percent of consumer’s offline and online purchases in 2015 up from 36 percent back in 2014. You can only imagine what those statistics have grown to in 2017. Knoxweb can’t stress how important social media channel management is to your overall online marketing campaign.

9. There are over 50 million small businesses that have a Facebook page. Smart business owners have a social media marketing team member who keeps up with unique content. Knoxweb can show you how to include Facebook ads in your social media marketing campaign. Four million small businesses are now paying Facebook for social media advertising.

10. According to HubSpot, the best time to post on social media is 3:00 pm on Wednesday. Other good times to post are 12:00-1:00 pm on Saturdays and Sundays and 1:00 pm to 4:00 pm on Thursdays and Fridays.

11. Back in February of 2016, Facebook users uploaded 4.4 million videos generating a mind blowing 199 million views. Video marketing with Knoxweb and Video Grabber is powerful and can personalize your brand for more conversions.

12. Skip the cute kitties. Only 20 percent of small business Facebook posts generated an emotional response. Instead of going for heart strings, deliver dynamic content that is tailored to your target market.

13. Nearly 13 percent of people who tweet a complaint about a company expect a tweet back within the hour. Clients and customers are using social media to ask questions and vent frustration. If you aren’t responding to tweets or posts, you could lose business.

If tweeting, posting and Instagramming is too much for you or your company to handle call or click and schedule an appointment with the social media marketing team from Knoxweb.

The holidays are just around the corner and if you want to shine on social media, Knoxweb can help.

Call or click today.

A Professional Content Writer is Imperative for Good Business

professional content writer

A professional content writer can take your business to the next level writing quality content that is fresh and unique. Having a professional writer compose your pages will help your SEO and improve your online presence.

According to Knoxweb, a professional content writer has the knowledge and the expertise to write about your product and service. With sound research abilities and a keen eye for what others in the industry are talking about, a professional content writer can grow your subscriber base and your bottom line.

Below are a few reasons you should consider a professional content writer for your business or organization.

It’s Got to Be Perfect-If your native language isn’t English, you should contact Knoxweb about a professional content writer. Badly written content is a huge turn off for potential clients and customers. If your written word looks like a third grader composed it, because English isn’t your first language, it’s time for some professional content.

Originality-A professional content writer will have original ideas for your online content. If you are stuck at some point and have a writer’s block, you will not be able to come up with fresh content. If you get discouraged, you may abandon your blog all together. A professional content writer knows how to promote a business or organization with a constant flow of new, fresh, and original ideas.

Create Content that is Persuasive-Persuasive content is the key to your online marketing campaign. A content writer from Knoxweb knows how to write appropriate keywords and text that the search engines and your users will love. A professional content writer will compose creative, entertaining and informative prose that will get you noticed in your target market and your demographic.

A Professional Content Writer is Objective-You wouldn’t write the great American novel without an editor, so why would you write your own website content? Regardless of how great you are at writing, having another pair of eyes to look at your content just makes good sense. A professional writer will be objective when it comes to your blogs and website content.

Free Time-If you are writing your website content the rest of your business could suffer for it. Successful company owners know how to leverage time outsourcing and hiring others to do what they can’t or just don’t have time for. When you hire a writer from Knoxweb, you can spend the time building your business or organization.

Targeting with Communication Skills-Being able to communicate with your audience is imperative if you want to improve your bottom line. A professional writer has communication skills and is able to create content that flows.

A professional content writer can also:

  • Make your content entertaining, educational, and informative
  • Write in such a way that speaks to your reader’s
  • Write naturally
  • Understand where potential clients are coming from
  • Fully understand the thought process of customers and potential clients

If you are unable to communicate to your audience in the right way, you will attract the wrong client base to your website, online ads, blog and sales pages.

Follow the Trends-A professional content writer understands trends and will research what is happening in your industry. Following ongoing trends can boost content and could even make your article or blog go viral. Business owners rarely have time to write a blog, much less follow a trend, and that is where a professional writer comes in.

Keep a Content Schedule-If you are one of those people who blog on a whim, it won’t do much good for your SEO. Google and the other search engines love fresh content and if you don’t have a schedule for blog or article writing, you could go down in rank. If your blog is posted on a regular schedule, readers will return to your blog, which could lead to a conversion.

If you don’t have the time or skills to write content or keep up with your blog, call or click and schedule an appointment with Knoxweb who can help you boost your SEO with a professional content writer.

Call or click today.