Digital Marketing Mistakes to Avoid in 2019

knoxblog, Uncategorized, , , , , , , ,

Digital marketing mistakes can be detrimental.

digital_marketing_mistakes

2019 is going to be a massive year as far as digital marketing goes. With content marketing being at the top of the list, it’s important that you and your team create content that is engaging and unique to avoid digital marketing mistakes.

According to Knoxweb, thought-provoking content is essential if you want to remain at the top of the search engines.

Good Content is Critical

Without good content, you are putting your business at risk. You must know your audience to attract your demographic.

Knoxweb recommends that you ask yourself the important questions before you map out your content strategies for 2019. Planning wisely, helps avoid digital marketing mistakes that could prove costly.

  • Below are questions to ask yourself before you forge ahead.
  • How well do you really know your audience?
  • Is your content building your brand?
  • Will your content gain trust?
  • Do you have a plan for sharing your content on social media?
  • Will your content attract users and potential buyers?
  • What format do your users prefer? Video, Blogs, Webinars, Video Blogs, Live Streams, Text, Infographics or Video?

Your content must be informative and helpful. Useful content that is actionable helps build strong relationships with your fans and followers.

Avoiding Digital Marketing Mistakes Takes Planning

Once you and your team have figured out the goals of your content marketing plan, it’s time to break down your strategies.

  1. Who – Know your Fans and Followers
  2. How – Find the Proper Channel
  3. Why – What is your Objective
  4. Where –Target your Location
  5. What – Come up with a Powerful Message
  6. When – Connecting at the Right Time

Copying Content is at the top of Digital Marketing Mistakes

Coping and pasting other users content is a huge mistake. By doing so, you are plagiarizing someone else’s work. If you follow the Knoxweb Blog, you will know a professional content writer is the best way to create fresh content that is informative and entertaining.

Knoxweb will research your industry before writing a weekly or monthly blog. Every article is thoroughly researched. Your content is unique and authorized for use when you hire a professional blog writer from Knoxweb.

Digital Marketing Mistakes and Poorly Written Content

Your content may be unique but if it consists of sentences that don’t make sense and spelling and grammatical errors, you will be punished because Google frowns upon low quality content. Your website may look amazing, but if the content is poorly written you will be penalized.

Equally important is website content that makes sense as it builds brand trust. With helpful and useful content, you have a great chance of edging out the competition in the search engine results. Copying someone else’s work and creating poorly written content will never give you a high ranking on Google, ever.

Correcting Digital Marketing Mistakes

If your business performed poorly on the web, it probably had something to do with your content. When you correct your past digital marketing mistakes you are well on your way to a better presence in 2019, just remember, correcting those past digital marketing mistakes will not happen overnight.

Everything in life takes persistence and patience, because if you want a positive outcome, you must be prepared. Knoxweb can show you how to incorporate wise digital marketing strategies into your overall plan. Once those strategies are implemented, you will begin to see a better result on Google and the other search engines.

The Right Content for Marketing

Knowing what’s right and wrong for your business is imperative. Knoxweb understands what content works and what doesn’t to avoid digital marketing mistakes.

Below are Types of Content Marketing to Avoid Digital Marketing Mistakes

  • Blog Posts
  • Videos
  • Infographics
  • How To Guidebooks and Videos
  • Q & A’s
  • Webinars
  • Podcasts
  • Whitepapers

When you connect with an influencer in your industry, you are building trust because influencers play a huge role in spreading the information online to people in your demographic. As a result, when you ask influencers to share content on your page via blog posts, video chats or other types of digital content you are building your audience.

Start 2019 off on the right foot by avoiding digital marketing mistakes. Knoxweb are the leaders in the field and have the best defense against digital marketing mistakes. Call or click for more information today.

Social Media Marketing Trends to Watch in 2019

knoxblog, Uncategorized, , , , , , , , , , , , , ,

Social media marketing is changing. According to Knoxweb, there are social media sites that are improving their networks to attract more users. Knowing what those changes are can be tough, especially if you are not an expert at social media marketing.

What is Social Media Marketing?

social-media-marketingIf you follow the Knoxweb Blog, you will know that social media marketing is all about advertising your products and services on Facebook, Instagram, Twitter, YouTube, or the multitude of other social media sites that are begging for your ad dollars.

When done the right way, advertising your products and services on social media can improve your online presence and get you more fans and followers. However, if done the wrong way it can be detrimental to your company.

Below are some social media marketing trends to watch for in 2019

Augmented Reality and Social Media Marketing

Already implemented with Snapchat and other social media websites, AR and virtual reality is estimated to reach $298 billion by the year 2023. The best examples are the facial filters on Snapchat.

Geofilters can be added as well. Ask Knoxweb how you can create geofilters for social media marketing platforms where you can add your company logo to the screen. With these features, you will become more popular on other social media platforms as well. This will help further your reach.

Social Media Marketing and the Generation Z Focus

Generation Z is headed for the workforce. That means they will have more cash to spend. If you want to target this powerful demographic, you need to begin early. Regardless of your industry, focusing on Generation Z is a smart move.

According to this new generation, Pop-up stores are the way to shop. Pop up stores are unique and were designed to share on Facebook and Pinterest. People love to Tweet about the personalized customer service after visiting a Pop up store. Social media and Pop up stores are a perfect fit.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you will know that video is the dominant media source on social media. With Snapchat taking the lead, Instagram started creating its own video platform. Instagram stories work just like Snapchat and with 200 million users every month it’s an excellent way to market your business on social media.

When it comes to video, it’s hard to overlook YouTube. Because Google owns YouTube, you are getting a head start in the search engine optimization department. Making your presence known on all video platforms, and you can’t forget about Facebook Live, is the best way to attract more fans and followers.

People are visual creatures. Video offers something more than pictures. Both small and large businesses must realize the importance of video when it comes to social media marketing.

Chatbots and Messenger Apps

Just like video, messenger apps are used to offer clients and customers additional channels to reach out to. Facebook Messenger is an excellent way to reach out and personalize your message. Remember, not everyone who goes on Facebook intends to buy something. However, if a potential follower clicks through to view your landing page, you may just close the all-important sale.

With messaging apps such as Kik, WhatsApp, and Facebook Messenger, you can spread the word about your products and services on a more personal level.

Streaming Live for Social Media Marketing

Going live on social media can seem daunting. It could turn out to be an amazing experience or an ultimate disaster. Ask Knoxweb how you can plan your live streaming on social media. Stream behind the scenes, show how your office is run or go live in your manufacturing plant. Remember, having a plan is important.

If you have a once in a lifetime promotion, you can stream it live on Facebook. Because when you go live, you are immediately interacting with your fans and followers. When a question or comment comes up you can answer it live. People love being talked to directly in a live broadcast. As a result your fan base will increase.

Social Media Marketing and User Generated Content

When fans of brands post comments about products and services they are unpaid. This is an organic way of advertising. Offer specials to followers who comment, like and share your posts. Give away a coupon for the best photo. The possibilities are endless when you target user-generated content.

Social media marketing is an essential part of any business plan. Call or click and talk to the team of experts from Knoxweb who can guide you through the social media marketing process.

Call or click for a no obligation consultation with Knoxweb today.

Digital Marketing in 2019 Are You Ready

knoxblog, Uncategorized, , , , , , , , , , , , , , , , , , , ,

Digital marketing takes knowledge and experience. A good digital marketing company understands the technology and grows with it.

digital marketing

Although conventional marketing still has its place, digital marketing has taken over as the leader when it comes to the advertising world.

Every minute of every day, Google is making it easier for users to search what they are looking for. That means algorithm changes. Are you prepared to alter your content to suit the search engines AND the users? Knoxweb is.

Why Digital Marketing with Knoxweb

Knoxweb has been in the digital marketing business since 1996. Having nearly 23 years in the digital business means the team of professional digital marketing consultants from Knoxweb knows what they are doing. With a few thousand websites shouting their praises, you know Knoxweb understands the world of internet marketing. It takes skill to market products and services on the web. Trying it yourself is a waste of time and money.

My Conventional Advertising Works Why Do I Need Digital Marketing?

Regardless of your demographic, you must incorporate your old school way of advertising with online marketing. If you don’t, you’re missing most of the population because it’s not just millennials that are buying products and services online. Even seniors are using their phones to locate businesses, check reviews, and shop.

Digital marketing is essential for every industry from food to manufacturing. Whether you have an online store or rely on foot traffic.

Do I Need Advertise on Social Media?

Of course, you do, but if you are smart and talk to the team from Knoxweb, you don’t have to do it yourself. While having an employee tackle your social media may seem like a wise idea, it will cut into your bottom line. This costs time and money.

Social media marketing is an essential part of digital marketing. If you’re not doing it, ask Knoxweb how.

Should I Pay for Digital Advertising?

According to Knoxweb, paying for digital marketing is entirely up to you. If you are allocating your advertising budget towards direct mail, you can still advertise on social media. With organic marketing, you don’t pay for ads on Facebook or for Google Ads. Using the right content and search engine optimization techniques, you can attract the powers that be at Google. With that being said, it is more difficult to be seen or heard if you aren’t spending a few dollars on social media advertising.

Digital Marketing and Video Marketing

Video marketing and digital marketing go hand in hand. Just check out your Facebook page and you’ll see both large and small companies are incorporating video into their online marketing strategies.

Video has a much better chance of converting into a sale than text and will also get you more visits than a picture will. Talk to Knoxweb about Video Grabber. Video Grabbers help your online presence and your brand.

My Website Looks Fine

If your website is mobile friendly and responsive, keeping it fresh is just as important as how it looks. When was the last time you updated your home page or your about us page? Exactly. You probably can’t remember the last time.

Google and the other search engines love fresh content. A professional blog writer will keep your website updated with fresh and unique blogs on a b-weekly, weekly, monthly, or quarterly basis.

Landing pages are another great way to incorporate fresh content into your website. Your landing pages can be about your products and services, or about an event that you have coming up. Landing pages are also an excellent way to showcase your brand with Explainer and How to Videos with Knoxweb and Video Grabbers.

Digital Marketing in 2019

2019 is just a few weeks away. Are you ready to take the world by storm with a strong digital marketing campaign that will blow the socks off the competition? Probably not, but you can change that with Knoxweb.

Get a head start on the New Year and contact Knoxweb for a no obligation digital marketing consultation today.

Digital Marketing 2019 are You Ready for It?

Uncategorized, , , , , , , , ,

If your digital marketing efforts fell flat in 2018, and face, it, the year is nearly over, it’s time to consider a digital marketing restructure.

digital marketing

Digital marketing continually changes, and that was certainly the case this past year.

2019 promises to bring even more changes to the digital landscape. But will you be ready for the digital marketing advancements in technology?

Digital Marketing and Social Media

Social media changes its algorithms daily. It’s why you see what you see on your feeds. Those algorithms are programmed into your likes, dislikes, comments and shares so that you will have access to what you are consumed with on social media.

Live and food related videos were the most popular subject of conversion. With Instagram, launching IGTV video perspective video on the internet would never be the same. Facebook also launched its Facebook Watch app that allows users to create a video channel, much like YouTube.

AR Technologies and Digital Marketing

With AR and AI at the forefront, brands are embracing customer service needs using chatbots. Apple is building on the popularity of AR with Memjis, an app that allows you to animate yourself.

Although it all sounds wonderful, Knoxweb warns against AR and AI technology overuse as it can sometimes work against you. Be sure to personalize your posts and resist the urge to automate yourself.

Personalize Your Digital Marketing

These days’ personalizing yourself and your brand is more than adding a logo to your email signature. Consumers are craving an almost intimate level of personalization.

Because ads on social media are completely oversaturated, users are searching for new and unique experiences. When you talk with your follower’s one on one you are learning what they like and what they don’t like about your products and services.

Google Search on a PC is Old Hat

The days of browsing on your desktop for the best washing machine are dwindling. With visual and voice nearing the top of the preferred way to search on the internet, brands need to incorporate unique marketing campaigns that utilize voice and visual search technology.

Voice search accounts for more than 3.5 billion searches on Google every day. With Alexa and other smart technologies ready to answer user’s questions, your business, whether large or small, needs to be prepared.

Visual Search for Digital Marketing

Microsoft, Google, and Pinterest are using visual search with a phone app that allows consumers to point at the store and pull up the phone number or store hours. Smart brands use the app to entice customers with coupons for being right outside the door.

Once inside, shoppers can snap pics of food items in Pinterest, that instantly bring up recipes and other interesting food related tips. Just think what your homemade BBQ rub could do with a visual search app. Ask Knoxweb how.

Make Your Presence Known with Digital Marketing

People connect with like-minded people. Although hiring the local celebrity to promote your brand may have brought in more sales, people want transparency. Potential customers want to see the people behind the scenes that made the company possible. Make sure that you personalize your digital marketing.

Exposing yourself not only humanizes your brand, but also helps builds trust. When you personalize your brand, you are building your image and your brand.

Influencers Drive Traffic

Believe it or not, a low three percent of shoppers said they would buy a product that was promoted in store by a celebrity. Compare that to the sixty percent who said they would buy from an influencer, and there is reason enough to source the people who know everything about your brand.

Hone in on Pinterest and Facebook and find out who has the most followers in your industry. Furthermore, influencers don’t have to be famous either.

Bend with Digital Marketing Strategies

It’s important to move with the times. Knoxweb has been in the web business since 1996, and has always thought outside of the box. In fact, Knoxweb was using video long before it became the most popular form of digital marketing. From mobile apps to visual and voice technology, Knoxweb are the experts.

A better 2019 is just a click away. Call and schedule a consultation for a no obligation digital marketing consultation with Knoxweb.

Veterans Day and Armistice Day What’s The Connection?

knoxblog, Uncategorized, , , , , , , , , , , ,

Today America celebrates its veterans, but why do people in the United States celebrate Veterans Day? According to Knoxweb this special day was originally called something else. 

Veterans Day

Armistice Day and the End of WWI

November 11 marks the signing of the Armistice that ended WWI. An armistice is an agreement that is signed to end the fighting between opponents in war.

President Woodrow Wilson proclaimed the holiday Armistice Day in 1919 on November 11 as a day to remember the heroes and veterans who died while serving.

Although many had hoped that WWI would be the end of all wars, another broke out a few years later in Europe with thousands of US troops losing their lives in both WWII and the Korean War.

Armistice Day Becomes Veterans Day

In 1953, Alfred King from Emporia Kansas owned a shoe store and came up with an idea. Mr. King believed that Armistice Day should be expanded to celebrate all veterans in all wars starting a campaign to change the name of Armistice Day to Veterans Day. On May 26 in 1954, Armistice Day became Veterans Day and would be celebrated on November 11 every year.

Veterans Day marks a time when America honors all men and women, and the four-legged creatures, both alive and deceased who served the United States in both war and peace.

Veterans Day is a Huge Celebration

There are over 25 million veterans living in America. This day thanks those who have served with parades and special commemorations. Those celebrations include a moment of silence at 11:00 am on November 11. The President of the United States places a wreath on the tomb of the Unknown Soldier at the Arlington Cemetery during the moment of silence.

Veterans Day is celebrated on the day that is closest to the holiday. Today we celebrate this special day as it fell on Sunday the 11th.

Happy Veterans Day from the team from Knoxweb.

Is a Professional Blog Writer Really Worth It?

Article writing knoxville, Blog article writing knoxville, Uncategorized, , , , , , , , , , , , ,

Hiring a professional blog writer for your business makes sense. With a professional writer from Knoxweb, your business, or organization is promoted across multiple platforms.

professional blog writer

A professional blog writer will optimize your weekly or monthly blogs on Facebook, Twitter, Instagram, and Pinterest while sharing your blog with influencers in your industry.

What is a Professional Blog Writer?

Just like any other profession, blog writers support themselves by writing blogs for other companies.

Although there are thousands of articles all over the net telling you how to become a professional writer, unless you have the time to learn, which most business owners don’t, it’s a wasted exercise.

A professional blog writer is consistent, passionate and has the experience to write objective articles for your website. By writing in second and third person, you are receiving content that is the best in the industry.

A Professional Blog Writer versus a Cheap Blog Writer

You have probably been victim to horrible articles and blogs that are loaded with mistakes that do not make sense. That’s because cheap writers are not concerned with quality, only quantity. Why? Because cheap blogging companies sell services as cheaply as possible, making up the difference with volume.

Cheap writers are only concerned with writing the blog as quickly as possible. A professional blog writer is concerned about balance. A professional writer’s main concern is producing awesome work.

A Professional Blog Writer Get it Right

Because a professional blog writer understands that good content takes time, they are more diligent with the voice of the brand. Unlike cheap writers, a professional blog writer understands keyword and keyword phrase placement. By addressing the target audience, a professional blog writer also pulls the reader in encouraging them to finish the rest of the article.

Writing, just like any other profession, requires research and writing techniques. Understanding the basic construction of a solid article, regardless of the length shows dedication.

A Professional Blog Writer Increases Customer Engagement

A company blog is dynamic and thought provoking. A professional blog writer improves your online presence and your ranking on the search engines.

Because blog writers are continually publishing fresh content, Google and the other search engines reward them.

The professional writers from Knoxweb are conversational, holding the reader’s attention while engaging them at the same time. Blog writing may not seem as intensive as some other types of writing, but writing a great post is truly an art form in itself.

Blog writing takes structure and isn’t just a bunch of paragraphs. Using H2 and H3 headers along with pictures and links is just the beginning of a professional blog post.

Why a Professional Blog Writer is Good for Business

Blog posts attract Google, Bing and the other search engines because professional blog posts are added on a weekly or monthly basis. Fresh content attracts the spiders pushing you to the top without paying for it.

Blog writers also optimize content. That means your professional blog will be seen on Facebook, Twitter or wherever you want it optimized. You can even ask for links to influencers in your industry.

A professional blog writer boosts your online presence. You may have the best product on the market, but if nobody knows about it, there really is no point. Blog posts get your name out there increasing your search engine ranking. Blog writers also incorporate SEO and SMO strategies into the posts boosting your online presence.

A Professional Blog Writer When Cheap Writing Just Won’t Do

A professional blogger is good for business. Call or click and talk to Knoxweb about a professional blogger for your products and services. When it comes to content, it does not pay to go the cheap route.

Call or click for more information regarding a professional blog writer for your business today.

Artificial Intelligence is It Right for Your Business?

Uncategorized, , , , , , , , , , , , , , , , , , , , , , , , , ,

Artificial Intelligence is firing up the tech world and beyond with machines that think like you do.

With artificial intelligence, small and large businesses can increase production and the all-important bottom line.

artificial intelligenceKnoxweb explains that everything in the universe is converting to AI depending on machines for everything from medical equipment and video games to air conditioning, traffic lights, and cameras. If you have a home security system, you know that it is running on a Smart System. You probably rely on AI to set your system when you leave the house. As a result, you feel comfortable using AI.

What is Artificial Intelligence?

It may sound like something from a science fiction film, but today machines are sensing what is around them understanding conversations. Those conversations make it easy for computers to make the same decisions that you would. Alexia is certainly listening to what you have to say and is converting your conversation into a million different answers, well, maybe not a million, but hopefully enough to satisfy the user.

With topics such as human factors, design, processing, and natural language, AI understands the information that has been encoded into the computer.

AI is Everywhere you Are

From programming your pressure cooker to turning off your lights and opening your garage door when you pull into the driveway AI runs your life and you probably have no idea how much so.

From the search engines at Google to the autonomous weapons used by Watson, the goal of AI researchers is to create an AI that is more general. Just like the search engines, artificial intelligence is used to make life easier. The future of AI is to outperform the human race at almost every task.

An IA Machine Explained

Using computer vision, computers are instructed to understand scenes and images using image mapping, image tracking, and image recognition. From surveillance and security to military operations and medicine, AI is the future. Even filmmakers are using AI to make movie magic. As a result, you are seeing artificial intelligence in action.

Just like a calculator, an artificial intelligence machine solves problems. Those problems are solved and programmed by people. You won’t find Siri solving the world’s issues, but hopefully you’ll get that curried chicken recipe. AI machines listen and answer with programs that control behaviors.

Numerous AI Applications

With numerous applications for AI, financial institutions, including your local bank and credit union rely on artificial intelligence software to provide accurate data analysis. That data helps humans make predictions for stocks and commodities trading, all without the interference of a human.

When you watch your local weather person forecasting the weather or getting ready to board an airplane, AI is ready to go to work. Although the two technologies differ, they work hand in hand in places where it is much too dangerous for humans to venture.

Major Advances in the 1990s with Artificial Intelligence

According to Knoxweb, major advancements with AI are continuous. This includes speech recognition, case based reasoning, translation, data mining, scheduling and uncertain reasoning. This means that artificial intelligence is growing.

Ask Knoxweb how you can include artificial intelligence into your marketing and production.

What Artificial Intelligence Means for the Future

Although the future of AI and what it means for the human race and the planet is debatable, some say it will influence the job market. Myths abound that Super intelligence is inevitable by 2100.

Stephen Hawking warned the rise of robots would be dangerous for humankind, that event is probably decades away, if ever. However, knowing the positives and negatives of AI for your business is the only way to make the decision. Firstly you’ll know if it right for you, secondly, you’ll have the help you  need to make it happen.

If you would like more information regarding AI, call or click and talk to Knoxweb. Knoxweb sorts through the pros and cons of artificial intelligence for your business.

Call or click for a no obligation AI consultation with Knoxweb today. You’ll be happy you did and so will your business.

Call or click today.

Social Media Strategies You Can Bank On in 2018

knoxblog, Uncategorized, , , , , , , , , , , , ,

If you are a subscriber to the Knoxweb blog, you will have learned how important social media is to your digital advertising campaign.

social media strategies

With well thought out social media strategies, you can attract the clientele you want while increasing your end of year earnings.

Best Platforms for Social Media Strategies

Although there are several social media marketing platforms, each one has its own strengths and will be more tailored to your products and services.

Don’t forget, it’s always better to gradually work through your networks rather than posting dozens of profiles on different sites at the same time.

Facebook and Social Media Strategies

It’s hard to ignore the platform that attracts billions of users every day. With Facebook Advertising, you can target your demographic. In addition, family and family members, friends, and friends of friends use Facebook. Facebook helps build trust with your fan and subscriber base.

Below are Some Tips for Building Social Media Trust with Facebook:

  • Share photos of your team, your workplace, and your customers
  • Link industry relevant posts and articles to your social media pages
  • Provide updates about your business
  • Ask clients and customers for input and feedback
  • Show off hard work with a team member of the month on your profiles
  • Give the Facebook Live Q and A session a go
  • Offer tips or other user-friendly advice that people can like, comment and share
  • YouTube

Knoxweb understands the power of video marketing. Equally as important is that more people are watching video than reading text. Consequently,  you have a better chance of making the connection while converting views into sales. Too often people dismiss the power of video marketing.

Video Grabbers from Knoxweb give clients the opportunity to show off their wares while increasing the chance for conversion. By being visually impactful, you can focus on your sales and services while working towards a better ROI.

Expand your Content on YouTube With:

  • Office Tours
  • Testimonials
  • How to Videos
  • Demonstrations and Example Videos
  • Useful Tips for Your Products and Services

Furthermore, entertaining and educational videos help people understand your products and services. Also, videos add 41 percent more traffic to your website.

Twitter and Social Media Strategies

Tweet and you’ll get results. Twitter is a great social media channel for all types of small and large businesses. Because the tweets you share are more refined, you’ll engage more quickly with clients and customers. Finally, don’t forget to include branded hashtags in your tweets. As a result you will see more engagement.

Hashtag Your Twitter Posts Using:

  • Hashtags that are relevant to your industry #Knoxvilledigitalmarketing
  • Content from influencers and peers in your industry
  • Hashtags to respond to questions or concerns about your products and services
  • The live tweet option at industry events and conferences
  • Hashtags to answer questions and handle customer service

Instagram Social Media Strategies

Using Instagram is an excellent way to show off your brand. Whatever your focus, Instagram can help you attract more likes, comments, and shares. Don’t forget, Facebook owns Instagram so you are getting double your efforts for virtually the same amount of time. Be careful not to overdo it with the filters. Although you can have some fun with Instagram, you will need to maintain your professionalism and authenticity.

Use Instagram To:

  • Post pictures of clients and customers
  • Share behind the scenes pics
  • Run competitions
  • Offer coupons
  • Brand hash tags
  • Promote events

Finalizing your Social Media Strategies

Once you have decided where to put your social media efforts, it’s time to finalize your social media strategies. Firstly, you need to understand your audience; secondly, you need to consider your USP or unique selling point. By sharing what you can offer to potential clients and customers you are building a social media campaign that others will like, comment, and share.

Want to boost your presence on social media? Talk to the experts from Knoxweb who can show you how to create social media strategies for your chosen profiles. You’ll be amazed at the difference in your ROI.  In fact, you can count on it.

Because it’s time to step up to the plate with social media, call and schedule a no obligation marketing consultation today.

6 Ways to Promote Your Business Online in 2018

knoxblog, Uncategorized, , , , , , , , , ,

promotebusinessonlinePromoting your business online can be difficult. In fact, a business that has a lot of competition will find it nearly impossible to be successful in a sea of the same products and services. With Knoxweb, you won’t have to survive with the rest of the school of fish. 

Promote your business online and you will see results. Some business owners believe it is okay to throw up a website without promoting it. Believing so is committing business suicide. You may have the most beautiful mobile responsive website, but if you aren’t promoting it, you will lose money.

Below are 6 Ways to Promote Your Business Online

1. Focus On Value When You Promote Your Business Online

Customers and clients could care less how wonderful you are. What they care about is value. What are they getting for their dollar? Your conventional and online marketing needs to focus on problem solving and how you can make your potential clients live a better life. If you sell weight loss products or services, focus on how you provide better health instead of the product itself. People are looking for fulfillment whether it’s to save money or feel better.

2. Promote Your Business Online with Multiple Digital Platforms

Your followers on Facebook or Twitter may not be on your email list, so you won’t have to fret much about duplicate messages. If you follow the Knoxweb Blog, you know how annoying duplicate posts can be to your audience.

Hang out where your demographic is whether it’s Facebook, LinkedIn, Twitter, Pinterest or YouTube. Repurpose your content using multiple formats. This allows you to expand your reach and fan base while avoiding duplicate content all over the web. Try repurposing how to videos for YouTube or take some thumbnails from your clips and use them in your blog posts.

Don’t forget conventional advertising. Incorporate your digital marketing into print using business cards and direct mail. This way you will attract potential customers who aren’t web savvy.

Connect with Industry Influencers

Build beneficial relationships with those who have a social media following. Approach those who can share authentic and real information about your products and services. If you run a restaurant, ask a reviewer to come in and have a meal. In return you can exchange links with the person who blogged about your eatery. The possibilities are endless when you connect with people who are involved in the same industry that you are.

Connecting with the experts in your industry paves the way for others to see your social media pages as a place to go for relevant information about your products and services. Ask Knoxweb how you can show off those influencers with professional clips using Video Grabber.

Curate Content and Promote Your Business Online

When you curate something, you don’t copy and paste. When you curate content, you are writing about what you discovered. If you are writing a blog, talk about what you have learned and include a link. A ping back lets the site owner know that you shared his or her link. This draws them back to your website, which will hopefully create engagement. Don’t forget to tag the person or company you are talking about on your social media pages when you share pictures, videos or other content. When you share posts, others just may share you content, tweets and posts as well.

Free Publicity When You Promote Your Business Online

Any time your business is mentioned in the media it’s a good thing. Not only does it make you look like an influencer, it also gives you some clout. Create newsworthy articles with press releases to online media and local outlets. If you are Tweeting or posting a new product or service and you want media attention, include a video. Video is one of the best ways to catch the eye of the press.

Be The Go To When you Promote Your Business Online

When you share trends, news and resources about your products and services you are referencing to other brands. Knoxweb recommends that you use Google Alerts and share the information on your social media sites. Tweet your favorite trends or a story related to your industry to attract more fans, likes, comments and shares.

If you would like to promote your business online but don’t have a clue where to start, call or click and talk to Knoxweb. Knoxweb will help you promote your business online with sound strategies that really work.

Call for a no obligation consultation today.

Video Marketing More Powerful Than You Know

Uncategorized, , , , , , , , , , , , , , , , , , , ,

Video marketing is the most powerful form of online advertising. With professional video, you have the potential to reach thousands of potential clients and customers.

Video_MarketingKnoxville

 

By now you will have learned from the Knoxweb Blog, that video surpasses text and pictures when it comes to video marketing. Without video in your online campaign, you won’t get as many likes, comments and shares. Forgetting about video can also hurt your SEO.

How Video Marketing Affects SEO

Once a person clicks to your website, your video will improve your bounce rate, dwell time and CTR. Video is crucial for Search Engine Optimization. With video, your site will rank for the competitive keywords and keyword phrases that keep people watching. Google loves high quality content from Video Grabber and Knoxweb.

SEO and Video Marketing

Go back to May 16 2007 when, Google introduced “Universal Search,” and you will see that it was ground breaking. Users could see blogs, videos, shopping sites, and home pages on the same page.

Google introduced Dwell Time in 2012. Dwell Time measures how long a user spends on your website and is a way to measure your system and its relevance.

These days, depending on how relevant the content is, any website can rank with a keyword or keyword phrase query.

More Conversions with Video Marketing

Websites that feature video rank higher for competitive keywords and keyword phrases. A link to your video is all the Search Engine Optimization you need to put you and your brand on the map for both buyers and bots. The two reasons for videos are conversions and brand awareness.

Video is more than an interesting after thought. Video is a vital feature for any company that is concerned with Search Engine Optimization, brand recognition and conversion rates.

Below are some ideas for incorporating video into your overall digital marketing campaign.

Event Videos

Ask Knoxweb about Video Grabber. With Video Grabber and Knoxweb, you can share your new location or tell your customers about your five star rating. If you have a grand opening coming up you will certainly want to shoot a video about it.

How to Videos

Showing customers how to use a product is one of the best ways to boost your ROI. With a how to video, you are telling viewers how the product works and what it is used for. Video converts interested shoppers into hungry consumers. Ask Knoxweb how you can film a how to video with Video Grabber.

Explainer Videos

Explainer Videos do much more than tell viewers what your brand is about. With an online video included in your campaign, you will get more views, likes, and shares. With a good script that includes keywords to find your demographic, the possibilities are endless.

Over 50 percent of consumers search for videos relating to the product or service that they are interested in before they head to the store. Both bricks and mortar and online stores can benefit from video marketing.

People who shop online watch demonstration videos before making a purchase. The majority of online shoppers prefer video to text.

Video Grabber for Video Marketing

With a professionally produced video, you can easily transform those unique visitors into customers for life. People who visit your website or watch your videos on your social media pages and become fans are also more likely to comment and share. When clients and customers share, your videos they are doing the social media work for you.

Video marketing is an essential part of every online campaign. Ask Knoxweb how you can produce thought provoking video for your brand.

Call or click for a no obligation video marketing consultation today.