Online Marketing Strategy is Essential for Business

internet marketing strategies

If your online marketing strategy isn’t getting you anywhere on the web, it could have something to do with your website. Even if you are mobile friendly, there are some other factors that need to be implemented into your online marketing strategy.

According to Knoxweb, even the best websites in the world won’t get you anywhere if they aren’t optimized. Although marketing has changed over the years, advertising is still a no brainer, regardless of the medium.

If you paid a fortune for your mobile responsive website, but don’t have a business blog or a social media presence, you may as well write that purchase off as a loss. Knoxweb understands the importance of mobile optimization and can help you come up with a solid plan for your online marketing strategy.

Before the process begins, Knoxweb will make sure that the website you purchased can do what it claims to do. If the company that built your website says it’s mobile friendly, and it isn’t, meaning it isn’t responsive, Knoxweb will explain what can and needs to be done to improve your online presence. If need be, Knoxweb may recommend a brand new online marketing strategy that includes a new mobile responsive website.

If you follow the Knoxweb blog, you will know how important every step of your online marketing strategy is, from a weekly or monthly professionally written business blog and a strong and sound social media campaign, to an email marketing and direct mail advertising campaign. All of these strategies need to be put in place if you want to see a return on your investment.

Why is Social Media Marketing Important?

According to Knoxweb, social media is the most powerful form of online advertising in the world. People spend hours on their social media pages tweeting and posting about their personal and work life, and what they buy.

If a fan or follower on your Facebook page purchases one of your products and is happy with the purchase, he or she will like, comment and share what they bought. People like to brag about new finds, especially on social media.

Email Marketing is Still Important

Email marketing is an integral part of your online marketing strategy, however, if you don’t know how to attract the attention of the people on your lists, or new and potential clients and customers, you may find people unsubscribing because you really don’t have anything to say.

Knoxweb suggests that you write an enticing headline that people will be curious about. Offer a discount or coupon, or create a competition with your fans and followers. Cross-promote your offers and competitions on your social media pages and you will see an increase in your subscriber base. Creating a solid email marketing campaign along with a social media marketing campaign and a regular blog can improve your ranking on the search engines.

Video Marketing

No online marketing strategy is complete without video marketing. Knoxweb has the tools and the talent to create a video marketing campaign with Video Grabber. Video Grabber is the smart way to create powerful messages that you can share across all platforms including YouTube, Facebook, Twitter, Instagram, and Pinterest. There is no limit to optimization when you market with Video Grabber and Knoxweb.

Direct Mail

If you have tested Direct Mail and it has worked for you, and is still working, why not cross promote your online marketing with your conventional marketing.? Create a QR-Code and put it on your postcard and people will have easy access to your website and your promotion.

When it comes to your online marketing strategy, it really does pay to leave it up to the professionals. Knoxweb has been in the web business since 1996, and understands how the web works.

The team from Knoxweb continually keeps up with technology and attends workshops, seminars, and classes to make sure that the client is always satisfied.

Let Knoxweb create an online marketing strategy that works.

Call or click now.