No Mobile Responsive Website Why Not?

mobile responsive website

A mobile responsive website is essential for your business or organization. Having a mobile responsive website will help your SEO and your ROI. Knoxweb can help you create and implement a new mobile web design that will help your business grow, and could even help with your bottom line. A mobile web design looks great on any device, but not all mobile design websites are created equal.

Mobile use on the internet is increasing rapidly. If your website looks great on a desktop or laptop, but isn’t viewable on a tablet, Smartphone or Smart watch, you will lose business.

If you follow the Knoxweb blog, you know that a mobile responsive website means that users will see your content, images, and buttons on all devices. Users will get a full view as a mobile responsive web design adapts to all screen sizes. That means you will not have to worry about different URL’s for different devices.

Still not convinced? You may change your mind when you see the staggering statistics regarding mobile usage.

  • 25 percent of World Wide Web users only access the web via a mobile device
  • Back in 2012, more than half of local searches were performed on a mobile device
  • In 2016, mobile internet use overtook desktop and laptop usage
    Google prefers mobile responsive websites

If you have one URL for desktop use and one URL for mobile use, it makes it tougher for Google to index and crawl multiple versions of the exact same website.

With one URL and one website, users can easily interact, share, and engage with the content on the site.

Conversion Rates

If your website does not work on a tablet or Smartphone, users will not be able to convert, and with more than 69 percent of purchasers, buying products and services on a mobile device it improves conversion rates.

If your users have to work harder to find a product or service, it is highly unlikely that they will convert. Because a mobile responsive website adjusts to any screen size, buyers are more apt to make a purchase.

Social Media

If you are not implementing social media marketing strategies into your campaign, you are missing leads as social media has gone mobile. In fact, according to ComScore, 55 percent of social media happens on a tablet, Smartphone or Smartwatch. If you have a mobile responsive website, you will get more likes, comments, and shares.

It’s All About User Experience

A mobile responsive web design gives users a much better experience as there is no pinching or zooming. All of your content is automatically converted and adjusted to any device making navigation easy. If your users are frustrated when they don’t see your content right away, there is a 61 percent chance that they will head over to another website and your competition. If people can contact your company and find what they are looking for, there is less chance of complaints.

Easy to Manage

If you have a separate mobile and desktop website, you will have to run two Search Engine Optimization campaigns. With one SEO campaign and one website, everyone, including your development team, will be happy. Having a mobile responsive website makes it easy for everyone to manage.

Staying Ahead of Your Competition

Staying ahead of the competition is vital if you want to improve your bottom line. 85 percent of people believe that a mobile website must be just as good, or better than a desktop website. When you have a website that stands out from the rest, you will see an improvement in your sales.

If you haven’t gone mobile, call or click and schedule a no obligation consultation with the mobile responsive website design and development team from Knoxweb. It really will make a difference.

Call or click today.