Video marketing cannot be ignored. All you have to do is scroll through your feed on Facebook and you will find dozens of videos including product and how to videos from the competition.
If you aren’t including video marketing in your overall digital ad campaign, your bottom line will pay for it.
What is Video Marketing?
Using video, you can build customer rapport by promoting your products and services. Video can be used to show your clients how to use a product, stream live events and create entertaining content.
Knoxweb are the video marketing experts and have the tools you need to create a strong video campaign that could go viral.
How Video Marketing Works
Video marketing works by driving traffic to your website. Marketing with video allows you to raise brand awareness while engaging with your customers at the same time. Data driven, this type of marketing allows you to track consumer engagement and monitor metrics.
How to Produce a Quality Video
With the power of Video Grabber from Knoxweb, you can produce an affordable video that tells your stories while engaging potential customers. Although there is no set time for video, shorter is always better. Knoxweb will create a powerful script and storyboard that will be a consumer attention grabber.
Publishing and Analyzing with Video Marketing
Knoxweb will show you how to optimize your content all over the web. When you embed video on your website, share it on YouTube and Facebook, you will be exposing your brand to more people.
People who like and comment on your videos will mostly likely share your content as well. Once your videos have gone live, Knoxweb will show you how to track your stats and metrics. As a result, you will be able to determine what works and what doesn’t.
Video Marketing Benefits
- Connect with Potential Clients
- Build your Brand
- Great for SEO
- Better Consumer Retention
- People Love Video
- More Clicks using Video in Email
- Better ROI
Video Marketing Challenges
Although you still need good equipment and a good production team behind your efforts, it is much more cost effective to include video marketing than it used to be. Professional video with Video Grabber and Knoxweb is affordable and best of all, yields results.
Video Marketing Strategies
If you follow the Knoxweb Blog, you will know that video marketing is about planning. When you plan, test, analyze, and finalize, you will see results. Knoxweb can help you produce engaging videos that will align your sales funnel.
Before you begin, ask yourself what purpose the video has, who your audience is, and how the video will help your long-term digital marketing goals. Knowing the answers to those questions before production will help your overall strategy.
Knoxweb recommends that you develop a strong marketing strategy that outlines the purpose of each video. You want to be clear and concise for every type of video whether it is a how to video or an experience video. An explainer video will be different from a new product launch or customer review video.
Video Marketing Makes Sense
Marketing in 2018 is much more than words on a page. Sixty five percent of the population learns visually. While thoughtfully written blogs will bring you leads, incorporating Video Grabber into your digital efforts will speed up the process.
Knoxweb explains that video is about 50 times more likely to rank organically than text. However, it is important to product high quality videos that are beneficial to your overall digital marketing campaign.
If you would like more information regarding video marketing for your brand, call or click and schedule an appointment with the video production team from Knoxweb. Knoxweb will help you grow your business with a powerful video marketing campaign. As a result, you will see a better return.
