Video marketing is the most powerful form of digital advertising, and if you aren’t including videos in your blogs, social media pages and email messages, you are not reaching everyone you should be.
According to Knoxweb, video marketing should be at the forefront of your online marketing plan, and when you consider that YouTube is the second largest search engine on the planet, it should not be taken lightly.
Below are a few more reasons you should include video marketing in your advertising campaign.
Better Conversion Rates
When you include video marketing in your online strategy, you are converting users to customers. Recent research indicates that 71 percent of online marketers say that video conversion rates give a better return than other types of online marketing.
SEO
Utilizing video content will improve your SEO. Google owns YouTube and when you add videos to your online content, you have a 53 times better chance of being seen on the front page of the largest search engine in the world.
Consumer Attention
Video demands consumer attention more than text or photo based content. With the average attention span being 3 seconds, capturing your viewer’s attention in the first few seconds is the key. You have a much better opportunity to do that with video than you do with text.
Higher Engagement
Visual content is the best way to encourage engagement. When you consider what types of blogs and social media content you want to post, it is imperative that you consider video marketing with Knoxweb. When you include video in your posts more users will like, comment and share.
Better Optimization Opportunities
How much of your latest blog did your readers consumer? Did they come back to read it again, or reread certain paragraphs? Did they comment and share your blog post? Although it is difficult to answer those questions based on text, video is an entirely different story.
Video allows you to measure how many times your video was watched and your click through rate. With the feedback loop built in, you can gage your videos and know what is working for your business, and what isn’t.
Higher Retention
65 percent of viewers will watch over three quarters of your video, which is a much higher rate than text based content. With video, you can count on more people staying on your pages longer.
Email Click Through
If you worked day and night on that email copy that tells customers about your new product or service, you should add video. When you include video marketing in your overall marketing scheme, you will double your click through rates.
Accessibility
In the past, videos could cost thousands of dollars, but thanks to technology and Knoxweb, you can produce great video content with Video Grabber. These days videos are more affordable than ever and should be included in your overall marketing budget.
Emotional Connections
Video is the best way to connect with your audience on an emotional level. With video marketing, you can go beyond the traditional by adding music, powerful narratives, and relevant images that will increase your ROI.
If you would like more information regarding video marketing with Video Grabber, call or click and talk to a team member from Knoxweb. Knoxweb are the leaders in online content and can help you come up with a strong video marketing campaign that will get results.
Call or click for more information regarding video marketing with Knoxweb and Video Grabber today.
