If the world of online marketing still has you scratching your head, schedule an appointment with Knoxweb who can help you come up with a custom made online marketing plan to help your business grow.

Online marketing isn’t something that you can do in your spare time anymore with the internet now taking the lion’s share of advertising dollars. Those yellow page ads that you used to pay a pretty penny for have now become absolute or non-existent in some areas.

According to Knoxweb, online marketing is expected to boom going from $135 billion back in 2014 to a whopping $240 billion by 2019. During that same time, Magna Global predicted that online marketing would surpass TV advertising for the very first time generating $66 billion in the United States alone and it looks as though that is happening right now.

If you follow the Knoxweb blog, you will know how important it is to be mobile friendly, but it isn’t just because Google is penalizing businesses that are not. As online marketing spending grows, it is also shifting to mobile.

When analysts look at online marketing growth the numbers that are used are based on the growth in digital marketing, which is massive. Last year, for the very first time in 2015, more ad dollars were spent on mobile ads than desktop ads. When you take a good look at how much time, people spend on their Smartphone’s and tablets it’s no wonder why.

eMarketer predicts that $65 billion will be spent on digital marketing for mobile devices by 2019. Facebook, Instagram, and Twitter are three of the big reasons that businesses and organizations are switching to mobile advertising. Facebook is expected to reach $63 billion in 2016 and that is just in mobile revenue. That is three times the ad revenue generated by Google for mobile devices.

Back in 2014 over 81 percent of consumers went to the World Wide Web to compare products, services, and prices. Fast forward to 2016 and the number is closer to 90 percent.

When the first ad banner went public in 1994, it paved the way for online marketing, however these days digital marketing isn’t limited to websites and search engines as you can find advertising on social media websites, music streaming services, think Spotify, in mobile apps and mobile games and on other devices such as the Amazon Kindle. These days you can target your audience based on demographics and the websites that they often visit.

Social media gives businesses and organizations just one more way to target and reach a specific audience with a good online marketing strategy. With a smart ad campaign, you can communicate with your audience and encourage your fans to head over to your website. Social media also allows you to address any issues you may have without having to make a call or send an email. Social media has forever changed customer service and online marketing.

Online marketing really can make or break your business, but you have to know what you are doing, and that is where Knoxweb comes in. Knoxweb has been in the online business since 1996, and understands the online marketing landscape.

If you would like more information regarding online marketing, social media advertising, web design or web development call or click and schedule a no obligation consultation with the experts from Knoxweb today.