Tag Archives: web development knoxville

Email Marketing Campaign 2017 Are you Doing it Right?

email marketing campaign

If your email marketing campaign looks like it did a decade ago, it’s time to rethink your email marketing strategies. According to Knoxweb, marketing with email is still a viable way to contact your clients and customers, but is also an excellent way to optimize your business blogs and social media posts. When you use email the right way you can even build your business blog subscriber base.

The Cloud

Knoxweb explains that email marketing will be all about the cloud in the next three to five years with data, automation, content, devices, and personalization all part of the mix. Businesses and organizations are starting to use the cloud for email campaigns.

Interactive Emails

You may think email is a dark horse in the communications department, but that couldn’t be further from the truth with companies and organizations using interactive emails to entice customer engagement. If an interactive email appears in your inbox, research says you will be more likely to open it.

Below are a few more reasons to consider a new strategy for your email marketing campaign.

  • These days more people are opening email on their mobile device
  • People open email more on a Smartphone or Tablet
  • Email will work on all operating systems
  • Quick and easy customization
  • Add buttons with simple HTML
  • No Installation needed
  • Your mailing list is your mailing list; you don’t have to pay a dime, just hit send
  • Email now supports basic interaction

Video Email

When you target your email marketing campaign towards video, you can track your success. Knoxweb has seen a boost in click through rate with email campaigns that have been embedded with video. If your business or organization wants to see more sales with email, video email could be a solution. Talk to Knoxweb about video email for your company.

Social Media Marketing

Using a lead magnet in your email marketing campaign will increase your list. Offer freebies such as a report, video, presentation, course, template, tool, coupon or any other product or service from your business. When you use a lead magnet in exchange for an email address, you will see more interaction. Share your tweets and Facebook posts in your email. You will be surprised how many people will head over to check you out on Instagram or YouTube.

Landing Page

If you want to convert your visitors into subscribers via email, talk to Knoxweb about designing a landing page. Also known as a squeeze page it should say something about your business and have something to entice email subscribers. You can also include questions on the page. Keep it simple, as you don’t want to scare anyone off. Fewer questions actually lead to more subscriptions.

Make your lead magnet work for you and pin a great pic to Pinterest. Use it as a profile pic and link it to your landing page. Do the same with Instagram and Snapchat.

Sharing is Caring

Ask people who have downloaded your lead magnet to help you out. Ask Knoxweb to create a squeeze page thanking those who have taken you up on your free offer. You will be amazed at how many people will share your landing page on Twitter, Facebook, Instagram, Linked In, and Pinterest. Social Media works and is a great way to help your email marketing campaign.

Email marketing is here to stay and if you want to bring your email campaigns up to date, call or click and schedule a no obligation consultation with the email marketing consultants from Knoxweb. It really will make a difference to your email marketing campaign to your bottom line.

Call or click today.

Does Social Media Presence Affect SEO?

social media presence

If your social media presence is virtually non-existent, it’s time to call Knoxweb for a no obligation social media marketing consultation. Knoxweb can help boost your online profile on all of your social media pages, which can also help with your SEO.

According to Knoxweb, Google, Bing, and the other search engines reward businesses and organizations who optimize their content. If you consistently blog, share, create new posts and Tweet frequently, you will be rewarded.

Every Tweet and post on Facebook is considered a web page it its own right. One Facebook page would be links you share, posts you reshare and status updates. Google, whether from a fan, friend, group, or page, considers each of these individual pages.

Knoxweb explains that not every post or tweet that is indexable is indexed. Most people presume that Bing and Google try to index every single page on the World Wide Web, but that is not the case. Although the search engines have a vast number of resources, there are limits. Add to that the number of pages that are growing at exponential rates, the search engines have begun to realize that not every web page is valuable. The algorithms that Google and the other search engines build make the crawlers very selective.

With social media churning out massive amounts of content per day, hundreds more than a traditional web page, you can bet that your social media content is landing on the search engines. However, with people tweeting over 500 million tweets every day, Bing or Google will not index most, and certainly not all of the posts that are generated on a daily basis.

According to Google, the robots aren’t able to crawl every page on Twitter and Facebook; in fact, rumor has it that Google was blocked from Twitter for nearly two months because it was crawling too many pages.

Google algorithm engineers and the powers that be at the largest search engine in the world get nervous when it comes to the possibility of being blocked. However, things have changed since the Twitter firehouse has given Google access. What does that mean? It means that the most powerful and largest search engine in the world can see every single tweet that has been posted in real time. However, your social media presence and your online ranking is much more than posting and tweeting.

If you follow the Knoxweb blog, you will know how important a blog is to your business or organization. Posting regular blogs on your company website helps with your SEO, but when you share those posts on Facebook, Twitter, Instagram, LinkedIn and other social media websites, you will have a better chance of ranking higher in the search engines.

Back in 2016, most SEO experts were under the impression that social media didn’t matter to ranking, but since that time, things have certainly changed. Knoxweb explains that being diligent with your social media marketing can help with your Organic Search Engine Optimization.

The most important thing to remember about your social media presence and social media marketing is to keep a healthy presence, as this will help elevate the crawlers.

If you would like more information regarding social media marketing, would like a new mobile website, or just have questions regarding your social media presence, call or click and schedule a no obligation consultation with the internet marketing experts from Knoxweb.

Social media marketing really can make a difference to your SEO and your social media presence, call or click and talk to a marketing expert from Knoxweb today.

Why a Professional Business Blog Writer Knoxweb?

business blog

A professional should write your business blog. Even if you consider yourself a great writer, it is tough to keep up with a business blog when you are trying to run your company.

Writing awesome business blogs for your business is a great way to build your online profile, but if you are only writing when you feel like it, or have abandoned your business blog completely, it is time to call the team from Knoxweb for professional blog writing.

According to Knoxweb, small businesses who consistently write blogs get about 125 percent more leads. A professional business blog writer from Knoxweb can produce fresh, interesting, and dynamic content whether you are a Bed and Breakfast in the Great Smoky Mountains in East Tennessee or a real estate agency in Knoxville.

Below are a few tips when it comes to business blogging

Interesting Title

The title needs to be interesting. The title of your blog should get people motivated to click on a link. Incorporate SEO tactics into your title to help boost your ranking in the search engines.

Original Content

Google and the other search engines value content. Produce unique and fresh content that both the spiders and the users want to read. Never copy and paste and make sure that your content is original.

Be Consistent

A business blog needs to be consistent. Add a new blog once or twice a week, or write a monthly blog. If you are consistent, readers will know when your new blog will be coming out. If your blog rarely gets updated your clients will think they are way down on the task list.

Be Authentic

The last thing you want is for your readers to think you are a robot. Be unique and authentic and you will see your subscriber base grow. Write professional posts and be careful not to write anything too personal. When it comes to a business blog, religion, politics and anything else that may seem offensive should be off limits.
Optimization

Sharing is Caring

If you are consistent with your business blog, it is important to make sure that you share your content. Share your blogs on social media and you may see your business or organization become and influencer in your industry.

Focus

Make sure that you focus on the right things. Never concern yourself with how many fans or followers you have. Building trust and becoming an expert in your field with a great business blog will bring in more business.

Photos

Knoxweb explains that using photos in your blog is imperative as pictures trigger mind mapping. People who tweet with photos are read 350 percent more than tweets with links.

Take your business or organization seriously

Professional blogging should be left to the experts. If you are trying to write your business blog when you get up in the morning or after work at night it will be inconsistent. You hire sales, IT, and marketing people; business blogging shouldn’t be any different.

Call to Action

A call to action will motivate your readers to click on the link, sign up for your newsletter, submit contact forms, and answer questions. Including a strong call to action may help boost your sales and increase your profits.

If you would like more information regarding a business blog, web development, or web design, call or click and schedule a no obligation consultation with the team from Knoxweb.

Celebrate Decoration Day and Memorial Day

decoration day

This Memorial Day while you are enjoying your picnics and BBQ’s take a step back and remember why Memorial Day, or Decoration Day is celebrated in the first place.

Memorial Day was originally called Decoration Day and was started after the Civil War as a way to remember those who had died during service. Below are a few more facts that you may or may not know about Memorial Day.

Although hundreds of communities had been independently celebrating Decoration Day, or Memorial Day, the federal government first declared Waterloo, New York the official birthplace of the holiday. Decoration Day was first celebrated on May 5 in 1866.

Although May 30 was the day of celebration for decades, Congress established the federal holiday as the last Monday in May in 1971.

Known as Decoration Day, Memorial Day honored members of the military who actually died during the Civil War from 1861 to 1865.

About 620,000 Americans died during the Civil war. Those deaths make it the deadliest war on record in the United States. Nearly 644,000 Americans have passed in all of the other conflicts combined.

President Bill Clinton signed the National Moment of Remembrance Act on December 28, 2000. The President designated 3:00 pm local time as a National Moment of Remembrance on Memorial Day.

Red poppies are a symbol of remembrance and is a tradition honoring those who have given their life in war.

Although Memorial Day was originally started as a holiday that honored the Union soldiers, some Southern states still honor the confederates observing other days know as Confederate Decoration Day.

Over 5,000 people attended the first Decoration Day at the Arlington National Cemetery in 1866. That is roughly the same amount of people who attend Memorial services today.

This Memorial Day take a moment to thank the men and women who have sacrificed their lives for your country.

Have a safe and happy Memorial Day from Knoxweb!

 

7 Social Media Marketing Tips

social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.

Is SEO more Important than Content?

SEO

Knoxweb are the SEO experts, and if you have been struggling with Search Optimization for your small business, Knoxweb can help. Knoxweb has been in the web business for over twenty years and can help you create a strategic SEO campaign that will boost your ranking on the search engines.

One of the most important things to remember about SEO is unique content. You want to be able to attract the attention of the search engine with relevant and interesting content that users are looking for. Your content is the focal point of your website and if you follow these tips for SEO, you may attract the attention of the search engines.

Added Value
It may sound simple enough, but creating valuable content is crucial as it maintains relevance. Targeting your audience with useful content will help your ranking.

  • You can add value to your content when you write about popular topics around your products and services
  • Learn about your audience by asking questions
  • Combine text and timing to beat out the competition
  • Expand your niche
  • Boost your social media presence

The Web Browsing Experience

According to Knoxweb, the most critical part of SEO is testing how traffic affects your site. If you have no way of gauging your audience, Search Engine Optimization is useless. You can improve your SEO by:

  • Testing the links fixing any that are broken. This minimizes duplicate content or error pages
  • Making your content appealing to the search engines and your users. Taking crawlability into consideration
  • Creating interesting posts using popular keywords and keyword phrases
  • Checking your menu link structure and navigation
  • Checking your page design
  • Making sure you are up to speed
  • Eliminating heavy images and unnecessary scripts

Put more time into content
Instead of slapping up a page or a blog post, consider your audience and the search engines. SEO is all about focusing on your content. If your articles and posts make no sense to a user, Google and Bing will penalize you for it.

Monitor your Keywords
Your website stats will tell you what users want from your web pages. Monitoring your keywords and keyword phrases helps you monitor your website states and levels of engagement. Slapping up a bunch of keywords and keyword phrases on your website will upset your users and the search engines.

Evergreen
Make sure your content is timeless. Unique and evergreen content appeals to users. Expand your thoughts and write about topics that you think would interest your readers. Incorporate tips and other useful content that users will go back to time and time again. When you write evergreen content, the search engines will reward you for it.

Seamless
Make sure that your content is seamless. Create your articles and posts putting the user first. If you are writing for the search engines, no one will read your content. Every paragraph should make sense to your audience.

Search Engine Optimization is important, but so is content. Make sure that yours is up to par.

If you would like more information regarding SEO or any other website dilemma, call or click and schedule an appointment with Knoxweb. Knoxweb understands the ever-changing world of Search Engine Optimization and can help your ranking.

Call or click today.

Website Design Knoxville For Your Business

website design

When it comes to the best Website Design in Knoxville, you cannot go past Knoxweb. Knoxweb has designed thousands of websites for businesses and organizations just like yours, and have the expertise and the experience to help create the best Website Design in Knoxville for your particular needs.

For almost 20 years, Knoxweb has kept up with the every changing technology, including Website Design in Knoxville, and if you are less than impressed with the website that you have now, it’s time to call in the professionals from Knoxweb for affordable Website Design in Knoxville.

Every business or organization wants to be competitive both offline and online, and if you are having a tough time locating your company anywhere on the world wide web it most definitely has something to do with your website.

The internet is the place where most people to go in order to locate products and services, and now that mobile devices are overshadowing PC and laptop use, it is more important than ever to discuss your Website Design in Knoxville with Knoxweb.

If you are using a templated, “Free,” website that you found online or a website that you made yourself, you are putting yourself at risk. Clients and potential customers evaluate your products and your services long before they decide to buy and if your website looks unprofessional, that potential sale will go out the window.

Custom Website Design in Knoxville

When you work with the team of professionals from Knoxweb, you will be getting a custom-built website that is created to suit you and your businesses particular needs. The Website Design in Knoxville team from Knoxweb will ask you specific questions so that your new site is tailor made to suit you and your business or organization. Those DIY website templates have limited capabilities restricting what can and cannot be added. Knoxweb is under no restrictions and will design the best site for you.

Visual Properties

The way your website looks and navigates is vital. Potential clients and customers do not want to search through pages of content to find what they are looking for. When you work with the team from Knoxweb for Website Design in Knoxville your color scheme, content, and navigation will be designed so that it is user friendly on all devices, including Smartphone’s and Tablets.

New Technology

The internet is rapidly changing with new computer codes and new technologies. Knoxweb is constantly keeping abreast of these new technologies so that visitors will be drawn to your website. Your professional Website Design in Knoxville consultant will make sure that your site is created using the latest trends and technologies to assure your success.

SEO

Search Engine Optimization is used by Knoxweb and its team of content writers to boost your ratings on the search engines. When your website is professionally built your page rankings will improve. Remember, if a search engine has a tough time finding your business or organization just think how hard it will be for a potential customer to locate you.

Webmaster

Contrary to popular belief, a website is never truly finished. When you work with Knoxweb for Website Design in Knoxville, your new site will be maintained in order to remain relevant and current. Because technology is literally changing almost every day, it is important that your website remains up to date as well.

If you would like more information regarding Website Design in Knoxville, call and schedule a no obligation consultation with the team of professionals from Knoxweb today.

Mobile Technology Trends Knoxville in 2017

Mobile technology

Mobile technology is ever changing, and unless you are an expert when it comes to Smartphone’s and tablets, you could be missing the boat. Knoxweb has the expertise to help your business grow with smart mobile technology.

If you own a small business, it is imperative that you understand the advancements in mobile technology. If you haven’t gone mobile with a mobile responsive website or a mobile app, you can bet your competition has.

When you schedule a no obligation consultation with the mobile technology team from Knoxweb, you can learn how to optimize your business or organization using the most advanced technology available today.

Small Business and Mobile Apps

With major companies such as Starbucks, 7-11, Dominos and Subway, to name a few, having success with mobile apps, it is just good sense to develop a mobile app for your small business. In 2016, location based mobile apps gained impressive ground with analysts predicting more small business owners to follow suit in 2017.

Augmented Reality Apps

What was once thought to be a gimmick is now becoming real. Utility mobile apps are some of the most widely used on the planet, and the best part is that these types of apps can help customer engagement, especially with millenials. Instant apps could be the solution to those abandoned mobile apps. With Google’s new technology, apps can start instantly when needed. There is no installing or downloading needed. This makes it the perfect solution for user engagement.

Artificial Intelligence

More developers are beginning to embed artificial intelligence into their mobile apps. This groundbreaking technology has changed the educational industries for good with mobile apps that teach kids how to learn. Mobile commerce has also taken the AL route with mobile apps that actually shop for you based on your buying preferences. With AL, you can have your own private teacher or personal shopper on your mobile device. As more things, including household necessities connect online, the need for mobile apps continues to grow.

Security

With the development of mobile phone wallets and purses, security is a huge concern. Mobile web developers put safety and security at the top of the list and rightfully so as Knoxweb predicts over 270 million mobile app downloads.

Businesses who adopt a strong mobile strategy with the help of Knoxweb can generate more income and;

  • Increase sales through mobile devices
  • Improve customer relations and engagement
  • Increase client loyalty

Knoxweb understands mobile technology and is continually educating the team with classes, seminars, and tutorials to make sure that you and your business stays on track even if you have yet to go mobile.

If you follow the Knoxweb blog, you will understand how important it is for your business or organization to go mobile. Since April of 2015, Google has been penalizing companies who aren’t mobile rewarding them with a less than healthy page ranking. A mobile responsive website or a mobile app will help your ranking in the search engines.

If you would like more information regarding mobile technology, or would like a price on a new responsive mobile website or a mobile app, call or click and schedule no obligation mobile technology consultation with Knoxweb today.

Social Media Marketing Strategies that Work

social media marketing

Social media marketing is the best way to give your business or organization a voice, and if you are looking for some help with your online marketing, Knoxweb can help.

Since 1996, Knoxweb has been helping companies all over East Tennessee and beyond boost their SEO with the best digital marketing techniques in 2017. Of course, this includes social media marketing. Knoxweb is constantly keeping up with the ever-changing world of online marketing and can help your business grow.

If you follow the Knoxweb Blog, you will know that social media marketing takes effort and of course, time. Facebook, Twitter, Pinterest, Instagram, and other social media platforms have more than 50 million business pages and control a massive portion of online activity.

Below are a few reasons that you should consider social media marketing in your online strategies.

Brand Visibility-People who use social media have fully integrated their favorite pages and platforms into their lives. One of the best ways to position your message is where your users congregate. TV commercials and magazine print ads used to be the prime target for promotion, but considering most people visit their social media pages instead of watching TV; social media marketing is one of the best strategies.

Active against your Competition-If you have not created social media pages for your business or organization, you can bet that your competition has. One of the best ways to see what your competition is doing is to check out their social media pages. Find out what posts are getting the most likes, comments, and shares and do something similar. Just be sure that you make your content unique.

Keeps your Brand Honest-The internet is chocked full of rumors and lies, but social media allows customers and potential clients to have a voice. User generated social media content, likes, comments, shares, tagging and additional features allow your users to voice their thoughts. Although this may sound like you are opening up a can of worms, it is actually good for your business or organization. Even negative reviews and comments can help your business. When you use negative comments to your advantage, you can improve your customer relations and your SEO.

Community Involvement-Social media is one of the most popular online activities and when you participate by responding to comments, you are engaging with your customers and potential clients. Knoxweb can show you how to create a powerful social media marketing campaign that will increase your profits.

Brand Relevancy-Social media is much more than connecting with family and friends. Smart business owners are using Twitter, Facebook, Pinterest, Instagram, YouTube, and other social media platforms to get their voice heard. When you share and post articles that are relevant to your industry, you will see your fan base increase and become an influencer.

If social media marketing has eluded you, call or click and schedule a no obligation consultation with the digital marketing experts from Knoxweb.

You really will see a difference in your online presence and your SEO. Call or click and talk to Knoxweb today.

Business Blog to Increase your Bottom Line

A business blog is one of the smartest tools you can use to increase your bottom line, but if a professional such as Knoxweb isn’t writing your business blog, you could be losing clients and potential customers.

Knoxweb explains that blog writing takes time, research, and most importantly, commitment. If you are running a business or organization and barely have enough time to complete your tasks on a daily business, writing a blog could become a hassle.

A business blog should be written every week or once a month. Writing a blog for your business whenever you feel like it not only interrupts the flow of your post, but can also hurt your SEO.

Google loves fresh content, and when you write blogs for your business on a regular basis, you will be rewarded. Below are some additional reasons to include a business blog in your marketing campaign.

  • Target potential clients
  • Boost your website traffic
  • Become an industry expert
  • Create a community
  • Create valuable connections
  • New Prospects

Target clients-When you write a business blog, or hire Knoxweb you are promoting your products and services in a more subtle way. Writing a blog with keywords and keyword phrases that target your audience is the best way to hone in on your demographic.

Website traffic-Most businesses have a separate section on their website for blogs. According to Knoxweb, this allows a secondary location where new customers and potential clients can find you. Adding links to your products and services pages along with your contact pages and online store will get your blog subscribers to click through to your website pages.

Industry Expert-A professional business blog writer can share high quality content that is well researched and relevant. By sharing informative, educational and unique content in your blog, you are well on your way to become an expert in your industry. Over time, you could become the go to blog when it comes to useful information.

Create a Community-Communication is the key to a successful blog. When you communicate, collaborate and share your blogs on social media pages you are optimizing your content. When you optimize your content with a business blog, you are creating a following.

Valuable Connections-Although it is important not to make your blog too personal sharing some personality and a bit of humor from time to time doesn’t hurt. Share some fun facts about your business or if a holiday are on the horizon talk about it. Little known Christmas Facts, or 12 Things you didn’t know about Easter will give your business blog personality. Personalizing your blog makes your business more approachable.

New Prospects-A business blog that is relevant and helpful will increase your business and sales prospects. It can also help if you are looking for a new business partner or new employees. If someone finds your content on Google or shares it on LinkedIn, you are putting your business or organization in front of new people and business contacts. Without a blog, you may never have had the chance to meet those new contacts or people.

If you would like more information regarding a blog for your business, call or click and schedule a no obligation consultation with Knoxweb.

A business blog could be the smartest marketing decision that you can ever make. Call or click and talk to Knoxweb today.