Tag Archives: video marketing 2019

Video Marketing a Crucial Part of Digital Advertising

Video marketing is an essential part of any digital advertising campaign. In addition to enhancing your text, video increases your click through rate.

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Knoxweb recommends adding informative videos to your digital marketing efforts as Google’s algorithms are putting videos at the top of the list when it comes to rank.

Remember over 93 percent of people start their experience with an online search engine. You must do everything in your power to appear on the first page. It’s also important to note that the top three spots after Google ads get 55 percent of clicks.

How Video Helps Digital Marketing

If you want to increase your organic traffic, Knoxweb recommends adding video to your content. Not only will videos lower your overall bounce rate, but they will also help you get quality backlinks.

Video is magic, but when you add professional search engine optimization and unique content to the mix, the real magic begins. By creating content that helps you achieve a higher than average ranking, you will see more click throughs.

Video is great, and you don’t have to spend a fortune to create it, but you do have to produce video that is enticing. You want your video to be entertaining and educational. Posting low quality videos will hurt your rank. If your page is ranking high but not satisfying search intent, it will eventually notify the search engines that your website isn’t valuable.

Video Marketing that Will Help Search Engine Optimization

Everyone knows that video helps rank, but getting started isn’t always easy. Knoxweb can help with a search engine optimization strategy, a strong plan, a good video, tracking, and analytics yields results.

Knoxweb are the experts when it comes to video production and has some tips that will help you and your rank on the search engines.

1. Videos are Vital for your Site

Publish your videos everywhere, not just on your site. When you optimize your videos on social media and other online outlets, you are telling the search engines that you are relevant and high quality. High quality content keeps users on your page longer helping your video marketing campaign.

2. Create Context

Publishing your video without visual and written content won’t do much good. Knoxweb recommends that you include transcripts of your clip. This way you can target your audience with relevant keywords. Adding visual graphics also helps with SEO and your video marketing campaign.

3. Create Educational Video Marketing Clips

Try producing videos that answer questions about your products and services. Not only does this help with the purchasing decision, it also boosts your credibility on the search engines. When you provide value to the user, you are increasing your visibility.

4. Consistency is the Key

When your brand is consistent, you are telling the search engines that you are relevant. Dedication and consistency is imperative if you want to add value to your customer’s intent. Posting video on a consistent basis tells both Google and YouTube, the second largest search engine in the world, that you are relevant to the search.

Creating the best video content is easy when you work with the team from Knoxweb. Knoxweb are experts at creating compelling content that people actually want to watch. The content creators from Knoxweb produce videos leaving people wanting more.

Video Marketing the Way of the Future

If you have been ignoring video marketing because you don’t understand it or think it is too expensive, call or click and talk to the team from Knoxweb. A no obligation consultation will convince you that video marketing is the way of the future.

Call or click for a no obligation video marketing consultation with Knoxweb and see your rank climb to the top. Call now.

Video Marketing an Essential Part of the Digital Age

Video marketing is essential regardless of what you are trying to sell. According to Knoxweb, it doesn’t matter what the product or the service is, if you don’t have video, you’re not reaching the masses.

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Video Marketing Works

If you follow the Knoxweb Blog, you will know that marketing your brand on video will give you a better click through rate, even more so than pictures. Before the video boom hit, marketers trusted their message with photos, which did fare better than text. However, video has surpassed both text and pictures when it comes to likes, comments and shares.

Having a solid video marketing plan works. If you are gearing up for a Valentine’s Day promotion start working on a video that will convey your brands message. If you have a spa and want to advertise a special on a hot stone couple’s massage, start writing your script. Better yet, do a selfie video explaining the massage. You could even do a, “Show Me Video,” filming a couple’s hot rock massage in action.

Selfie Videos and Video Marketing

People can’t get enough of selfie videos. Knoxweb has explained the importance of personalizing your brand in the past. The best way to connect with your audience is with selfie videos.

Before you go on camera, whether you go live or prerecorded, be prepared. It’s okay to wing it sometimes, but if you are doing a commercial for your brand, it needs to be well thought out.

Another way to personalize your story is with Video Grabbers. A Video Grabber tells your story with Knoxweb helping you every step of the way. The team of writers, producers, and editors from the web developers and web designers in Knoxville has the knowledge and expertise to film your story with Video Grabbers.

Going Live on Social Media with Video Marketing

Going live on Facebook, Instagram, Snapchat or any other social media marketing channel should rarely be done on the fly. When you go live, you need to be on top of it. You need to be prepared before you go live on social media.

Knoxweb recommends that you have a storyboard ready that outlines what you want to say. Have your shots prepared ahead of time. If you’re going to talk to people don’t forget to get a signed release form. This gives you permission to show the talent on your live performance for any and all of your video marketing campaign.

Keep in mind, even if you don’t go live and shoot a prerecorded video, you will still need release forms for any talent that appears in your production. Those fuzzed out heads you see on video and TV means the producers didn’t get, “Talent,” approval.

Don’t Forget to Leave Something to the Imagination

Advertise your intentions before you go live. Tease your audience before the big day and let them know where you’re going to be and what time. Leave a little to the imagination and never unveil your true intentions until you go live.

Don’t forget to communicate with your audience. When you go live, respond. If you are posting a pre-recorded video, respond to comments and thank people who share your videos. The more you communicate with your fans and followers the more you will be seen as a friendly and personable brand.

These days’ people expect companies to respond immediately. They want answers to their questions and concerns. If you have a bad comment on your page, it’s best to address it immediately. Your reputation is at stake if you don’t. In the digital age, bad reviews spread like wildfire.

A Video Marketing Team you Can Trust

Taking your brand and your social media profile pages to the next level is easy with Knoxweb.

Call or click and schedule a no obligation video marketing consultation and start preparing your video marketing campaign. It’s more affordable than you think and is one of the best places to put your online advertising dollars.

Call for a no obligation video marketing consultation with Knoxweb today.