Tag Archives: Social Media Knoxville

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Social Media in 2019 Are You Ready?

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Although most consider 1997 the year that it all began, social media has actually been around since 1979 with users logging on to Usenet to share news with other news groups. However, it wasn’t until 2006 when Facebook rolled out that social media really became popular.

Since that time, social networks control the web with full-blown channels that communicate with their target audience. With mobile apps and additional diversions online, it’s tough to advertise on social media, especially when it comes to trends.

According to Knoxweb, who has been in business since 1996, Brands that want to capture the attention of the consumer need to evolve so that they understand how users utilize the platform.

Some Social Media Trends in 2019 to Watch For

1. Rebuilding Trust with Your Social Media Networks

Because consumer confidence is standing on shaky ground having a sound social media marketing campaign is crucial. If you have been guilty of falsely advertising your products and services on social media, disguising that it is a paid for ad for example, users will feel like they have been duped.

Worse yet is brands that bombard platforms with ads that are targeted to a particular demographic. If you are guilty as charged, it is time to rebuild that trust in 2019.

Knoxweb recommends that you connect with your audience on a more personal level. Being swamped with social media ads and being marketed without realizing it is a sure way to lose fans and followers.

2. Tell Your Story with Social Media Marketing

Telling stories is what social media is all about. Telling friends, family and fans and followers stories through videos, pictures, and posts allows users to get an up-close and personal look at each other’s lives. If you follow the Knoxweb Blog, you will know how important video is to social media.

With new ways of storytelling, such as Snapchat, Instagram and Facebook Stories, you and your brand are changing the way that users consumer content on social media. When you embrace the trend, you will see a boost in your following.

Try sharing stories that touch your audience. By making your brand human, you are inspiring users to try out your products and services as stories are real, personal, and immediate.

3. Make Your Brand Known

When you create a strong and strategic story with an equally strong narrative, you are creating conversations between your product and the consumer. Creating a conversation, builds a captivating story for your brand.

By leading your followers with actions, you can stand out from the constant barrage of messages from the competition. Ask Knoxweb how you can create a compelling narrative to your brands stories using Video Grabbers.

4. Quality Not Quantity

Like most things in life, it is quality, not quantity.  You reduce the risk of being stuck alongside uninspired and mediocre content with fresh and unique content. Social media marketing requires skill and finesse, without you’ll just be one of the sheep.

Users want fresh and unique content. If your page isn’t up to scratch, your users will go elsewhere. By posting creative content, you are showing your consumers that you are willing to go one-step further. When you create purposeful and creative content instead of a bunch of meaningless posts you’re on target. A bunch of meaningless posts won’t do you any favors.

5. Personalize Your Brand on Social Media

Because you are putting a human face to your brand, you are building loyalty and trust. Personal branding is imperative when it comes to social media marketing. This is especially important for unknown and small businesses. By giving your brand a human element with personal branding, you are naturally connecting with consumers. Hiding behind your company logo doesn’t work anymore, and it certainly doesn’t work for social media.

Knoxweb recommends that you promote your brand on a personal level. If this makes you uncomfortable, find someone on your team who can give your audience a front row seat to what goes on behind closed doors. Also, consider hiring guest speakers or producing a podcast. Brand influencers build brand reputation.

Want to learn more? Call Knoxweb and find out how you can boost your online profile and don’t forget to check out the next blog where you will learn more social media marketing trends for 2019.

Snapchat for Marketing in 2016

Snapchat for Marketing

According to Knoxweb, Snapchat for Marketing is a smart move, whether you own a restaurant or an online store.

When Snapchat started back in 2011, it was targeted towards 13 to 24 year olds. However, when Snapchat added new features businesses and organizations were starting to get in on the act. Fast forward to 2016, and Snapchat for Marketing is more popular than ever with some of the biggest brands on the planet jumping on the Snapchat bandwagon.

Below is a list of some of the brands that have started using Snapchat for Marketing.

  • The New York Times
  • Hubspot
  • Gatorade
  • Warby Parker
  • General Electric
  • Grubhub
  • Everlane
  • Sour Patch Kids
  • Dominos Pizza UK

Knoxweb explains that Snapchat is a mobile app that allows users to send quick videos and pictures to groups of friends and individuals in a fun and casual way. However, unlike other social media sites the content self-destructs in 10 seconds once the message has been opened.

Snapchat Stories

Snapchat Stories can give your brand a more casual impression, and if you want to target teens and young adults, posting a Snapchat Story could be the way to go.

With Snapchat stories, you post a video or pictures in your stories section, or the feed, on your Snapchat page. This is visible to you and your fans and friends. All you have to do is swipe from the right to left on any of your tabs in the app until you see a tab that says stories. Your fans stories will show up under the, “Recent Updates.”

With Snapchat Stories, you can tap on anyone’s name and it will trigger the story or stories as they were posted. Unlike basic Snapchat, where the post disappears after 10 seconds, Snapchat Stories are live for 24 hours before being deleted forever.

Why do I need Snapchat?

With more than 200 million users who have become fascinated by those 10-second snapshots, your business, and organization can benefit from Snapchat, especially when you consider there are 9000 snap shares a second.

Snapchat is valued at $16 billion, with the Financial Times estimating the company will make about $350 million by the end of the year.

One of the biggest mistakes that businesses and organizations make is believing that they need a social media page for every site. That in itself is quite a task when you consider that there are hundreds of social media sites around the globe.

Knoxweb recommends that you narrow your field by targeting your potential clients and customers to pages that can actually help your business or organization. If your demographic is woman, Pinterest should be on your list of social media sites. If you are targeting tweens, teens and adults, Snapchat for Marketing is a must. If your company shoots a lot of videos, you should be heavily involved with YouTube.

Mastering the art of Snapchat for Marketing takes practice and patience, and that is where Knoxweb comes in. Knoxweb are the social media experts and can help you set up the best social media websites for your needs.

If you would like more information regarding Snapchat for Marketing or any other social media sites, call or click and speak to a social media marketing guru from Knoxweb today.

You don’t have to be Afraid of Social Media

social media

If your social media accounts are driving you crazy, call or click and talk to a professional from Knoxweb who can help you decide what social media accounts are best for your business.

Knoxweb explains that not all social media accounts are the same, especially when it comes to attracting more clients and customers to your business or organization. If you are really searching for the best ROI, or Return on Investment, recent research has indicated that the social media sites that you think are the best for your business or organization may not be all that they are cracked up to be.

Every social media site has unique functions, however, according to Knoxweb you have to understand how your content will fit if you want more clients or customers.

The Most Popular Social Media sites

Every day more and more social media sites are popping up as people are using them to communicate with each other on a daily basis. Recent studies show that the most widely used sites are the sites that are used for sharing visual content.

Instagram and Pinterest are becoming more and more popular as people share eye-catching content. In fact, Mediabistro revealed that some folks are spending more time on Instagram and Pinterest than they do on Google +, Twitter and LinkedIn combined. With that in mind, Knoxweb recommends spending more time incorporating visual content into your companies brand for the best results possible.

Best Ways to Include Visual Content

Photo sharing in real time is one of the most, if not the most popular way to share content on the World Wide Web. Posting pictures of your products or services, or staff members on Pinterest, Instagram, and Facebook can do wonders for your pages. You can even boost your SEO, or Search Engine Optimization, by letting people share your photos on their own websites and social media pages.

Create Videos

Videos are still the most popular way to share content. With Facebooks auto play video application; you can add videos to your business page allowing your fans to share them.

Upload your videos to YouTube and you will get double the exposure when you optimize your videos on Pinterest and Instagram. YouTube videos do extremely well on Google and other search engines in the search engine results.

Make your Facebook Page Stand Out

When it comes to social media, one of the most important things to note is Facebooks news feed. Constantly updating the design and the look of the news feed to deliver content that is relevant to users is what Facebook is known for, and if you understand Facebook Advertising, you will be able to hone in on what works and what doesn’t when it comes to boosting your presence on the internet.

If you follow the Knoxweb blog, you will have learned that Facebook Advertising is the way to go as brand content is now reaching just two to six percent of the audience that you are targeting. Knoxweb advises you to use auto play videos and larger photos along with current events and high quality content that users will want to read, see, and share.

Understanding social media isn’t that hard when you work with the team of social media experts from Knoxweb. Call or click and schedule an appointment with Knoxweb who can help you navigate the social media waters. Call or click now.

Whats Next For Social Media?

Social Media

When it comes to social media, predicting the future is next to impossible, especially with new social media sites’ popping up every year, however, Knoxweb explains that there are some clues as to what’s next in Social Media.

Since its inception, dozens of Social Media networks have come and gone with early sites, such as MySpace and Friendster transitioning to Facebook, LinkedIn, Twitter, Instagram and Pinterest.

Tweeting used to be all the rage, but according to recent statistics, Twitters figures dropped to an all time low in 2015 with Facebook shares hitting never before seen highs. With that being said, Facebook is gearing up to share its messaging map across the board with users eventually being able to book flights, make dinner reservations and much more.

With Facebook planning to integrate Uber into the messenger app, Knoxweb expects all messaging apps to do a lot more than text and voice. Facebook plans to make its messenger tool more useful for the 800 million-plus user base to take care of all types of business. Facebook will most likely test its personal assistant app looking for ways that users can track interactions with all kinds of companies located within the messenger app.

In other Social Media news, Snapchat will go public with the private company valued at $16 billion. This year, analysts believe that the company will double its revenue from the, “Live,” and, “Discover,” stories. Snapchat also offers geofilters and custom lenses that enable users to communicate across the entire Snapchat app.

If you follow the Knoxweb blog, you will know that content has always taken center stage and will continue to do so in the remainder of 2016. Snapchat and Facebook are working with publishers and content creators to bring timely articles to users with Instant Articles. This trend will most likely continue with other Social Media networks jumping on the bandwagon. This year Facebook is continuing to work with brands, content companies and content creators to come up with custom-branded content for the Facebook news feed. This is part of a much larger push that will enable consumers to read and watch within the app without having to leave Twitter, Instagram or Facebook.

Over the past year, Social Media platforms have begun to experiment with, “Buy,” buttons. Pinterest, Twitter, Instagram and Facebook all have the buy buttons, which according to some, could be the next big thing as consumers get more comfortable putting their credit card and personal information into the Social Media apps.

According to Knoxweb, the biggest potential boost for Facebook will be ramping up its e-commerce services for small businesses making Facebook e-commerce services a one-stop shop. From customer service to messenger, Facebook wants to eventually make the Social Media site an alternative to mobile websites so that users, and potential customers will never have a reason to leave Facebook.

So what’s the bottom line? Social Media isn’t going anywhere, and unless you have the time to commit to Social Media, you and your business could very well miss the boat. Make sure that doesn’t happen to you and schedule a no obligation consultation with the Social Media guru’s from Knoxweb.

Knoxweb really can make a difference, call or click today.

Understanding the Social Media Jungle


These days if you aren’t on Social Media, you aren’t getting the exposure that your business or organization needs. Social Media is the best type of advertising you can get, especially when it comes to word of mouth advertising.

10 years ago, most people were still placing ads in the yellow pages hoping to grab the attention of new customers, but not anymore. Those phonebooks have been replaced by the World Wide Web with companies and organizations buying up valuable real estate on Google and other search engines.

According to Knoxweb, if you do not have a Social Media page, you are not connecting.
There are literally hundreds of Social Media websites, but unless you have a team of Social Media experts on staff, it is difficult, if not impossible to post status updates, pictures, and videos on all of them. However, thanks to Knoxweb, you don’t have to be chained to Facebook, Twitter, YouTube, LinkedIn, Instagram, or Pinterest, to name just a few.

Knoxweb is in the business of Website Design and Website Development and understands how crucial it is to have a presence on Social Media, and thanks to the team of Social Media experts, can help you decide what Social Media sites are best for your particular needs.

Most people understand the value of Facebook and know how important a business page is, but what about the other Social Media sites out there?

There really is a lot to be said about making the right choices when it comes to Social Media, and thankfully, Knoxweb has done the research and know what decisions to make when it comes to your online presence and Social Media.

When you schedule an appointment with Knoxweb for Social Media, you and the team will discuss what websites attract the clients and customers who would most likely be interested in your products and services. Hopefully, you already have a good idea what type of content they would be interested in, so that you can narrow the field.

LinkedIn is a B2B Social Media website that can provide you with insights as to what people think about their job while helping you make important business connections at the same time. LinkedIn is great for networking with people who are connected to your particular industry while giving you insight as to what your competition might be doing.

As mentioned above, Facebook is perfect if you want to reach the broadest network possible and although Facebook has lost some of the younger crowd, it is still an important place, and to start with, Social Media as over 70 percent of adults online are active participants on Facebook. With that being said, Facebook is still the most popular Social Media site in the world, has the most users and is also the most frequently used.

Knoxweb are the experts when it comes to the Social Media jungle and can help you choose the right platform, or platforms that would work best for your business or organization. By choosing the right Social Media sites, you can begin to understand why Social Media is vital for your bottom line.

In the next blog, Knoxweb will talk about some of the other Social Media sites, such as YouTube, Twitter, Instagram and Pinterest, and why they would be good for you and your company.

Video Facebook Advertising Isn’t Far Away


When it comes to Facebook Advertising it takes a professional, and that’s where Knoxweb comes in. Take your business to the next level with Facebook Advertising that will get you noticed.

Unfortunately, most people do not have the time for daily status updates not to mention pictures and videos. Knoxweb understands the Video Facebook Advertising landscape and can take the reins when it comes to Video Facebook Advertising that really works.

YouTube, Facebook, Twitter, Pinterest, and the fastest growing social media site, Instagram can boost your sales, but unless you know how to use Video Facebook Advertising, it could harm your business.

Smart business people are shifting from traditional marketing methods to Facebook Advertising and other forms of social media marketing.

In a recent survey, more than 94% of business owners, and that includes Knoxweb, believe that social media and Facebook Advertising are imperative when it comes to advertising. Marketing budgets are leaning towards social media and re-allocating their budgets away from traditional advertising methods.

Ten years ago the Yellow Pages and direct mail were the most popular forms of advertising, but not anymore, and although some are concerned about the ROI, or return on investment when it comes to Facebook Advertising, you can’t argue with the most popular social media website on the planet.

According to Knoxweb, social networks that are image-centric such as Snapchat, Instagram, and Pinterest are growing, and although they may not be a threat to Video Facebook Advertising do have a loyal-user base. In fact, Instagram had the highest rise in active users between the second and fourth quarter in 2013. Adding the all-important image-centric logos to your website is crucial if you want to boost your sales figures.

Everyone is aware that YouTube is already killing the market, but thanks to new applications, Video Facebook Advertising isn’t far behind.

According to the powers that be from Facebook, advertisers are turning traditional forms of advertisers into platforms that actually work for their brand. Thanks to expanded video capabilities, potential clients and customers now have the power of motion, sound and of course sight to engage users. With its new Premium Video Facebook Advertising, you can create an online campaign that will knock out the competition with Video Facebook Advertising.

Knoxweb can help you create a storytelling format that will get you noticed. Schedule a no obligation consultation with the team from Knoxweb who can write a script and film a Video Facebook Advertising campaign that will gain you fans and sales.

Because the videos that are shown on Facebook are auto-play. This means that your video ad will start to play, without sound, and stop if users scroll past. The sound will begin if potential clients and customers click on your video ad, or use the full screen option.

Although Video Facebook Advertising is just rolling out, it is the way of the future. Everyone knows that Facebook has the capabilities to target specific audiences. This literally means that your video ad will target potential homebuyers if you own a real estate agency, or entice vacationers to stay in your luxury log cabin.

When it comes to Facebook Advertising, you can count on Knoxweb to create the best campaign for your products and services. Schedule a no obligation consultation with Knoxweb and find out how Facebook Advertising can work for you.