Tag Archives: Social Media Advertising Knoxville

Social Media Marketing Can Help or Hurt your Business

Social media marketing can be complex, and unless you understand social media marketing, you could get lost in the never-ending sea of social media websites.

Facebook and Twitter are just two of the social media sites where you can excel with social media marketing. Instagram, Snapchat, YouTube, and Pinterest also share the stage when it comes to attracting new followers. Your social media marketing campaign needs to be targeted so that you can reach your demographic. If you are posting all over the web, chances are, you won’t get the attention you deserve, especially after all of the time and effort that you put in.

Knoxweb are the social media marketing experts and can take your online marketing campaign to the next level with clever posts, pics, and videos that will get your more leads and sales. Knoxweb understands social media and has the experience to get your more fans and followers.

Random posting and tweeting is useless unless you have a plan. Knoxweb can help you come up with a solid social media marketing campaign that is focused and concise.

Video Content is Imperative

If you follow the Knoxweb Blog, you will know how important video marketing with Videograbber is to your online marketing campaign. Video is leading the way, especially when it comes to social media.

With Facebook Live Video, Instagram, and Instagram stories, it makes it easy for businesses to publish enticing content with video that will increase likes, comments, and shares. According to Knoxweb, over 500 million Facebook users are watching video every day.

Go Mobile

Mobile is quickly surpassing desktop and laptop use, with more people using their Smartphone’s, tablets and Smart watches to access their social media accounts. If you aren’t mobile friendly, you will see a drop in your likes, comments, and shares.

In 2016, there were more than 2 billion Smartphone users on the planet. When you take into account the 1.57 billion mobile users on Facebook, you would be crazy not to contact Knoxweb about a mobile responsive website.

Mobile Apps

Mobile apps are just that, mobile. If you aren’t mobile, you will not have access to mobile apps such as SnapChat and Instagram. Both of these social media sites are perfect platforms for exposing your business or organization to the world. Mobile users should be your top priority when it comes to your online marketing strategy.

AMP

AMP or Accelerated Mobile Pages have recently been made a priority by Google. According to Knoxweb, you will get more conversions from your landing pages if you use AMP. AMP reduces your bounce rate and can get you more leads and sales.

It’s difficult to follow the continual changes on social media. Knoxweb can help you evaluate each site to determine what will and won’t work for your business or organization whether your efforts go with Facebook, Twitter, or Instagram.

Social media is all about the people, not technology. Social media marketing can be used to help you increase your fan base, boost your online presence, and increase your sales.

If you don’t have the time, or the knowledge for social media marketing, call or click and schedule an appointment for a social media marketing consultation with Knoxweb. It really will make a difference to your presence on the World Wide Web.

Call or click for more information on social media marketing today.

Social Media Marketing Conceptions 2017

social media

Social media marketing is quickly becoming a hot spot for internet marketing, and if you don’t have at least one social media profile to show off your business or organization, you aren’t building your business like you could.

According to Knoxweb, social media marketing can help with SEO and increase your client base. When you use social media marketing properly, you can literally take the world by storm whether you own an online store, or run a mom and pop bakery in Knoxville.

With social media, marketing you can reach your demographic by pinpointing the users that you want to reach.

While most businesses and organizations spin their wheels trying to find out what social media platforms are best for their company, the ones with the inside scoop are already gaining mass appeal. Knoxweb can help you target specific social media sites that will help you target your demographic and your market.

Unfortunately, some business owners don’t see social media as being that important, with companies skipping social media altogether. If you find yourself in the latter category, refusing to spend time or money on a social media marketing campaign, you won’t be attracting the web traffic that the competition is.

According to Knoxweb, there are a few reasons that businesses aren’t inclined to jump on the social media marketing train:

Too Faddish

Although it makes sense for companies to think that social media was a fad back in 2007, still believing that today is like burying your head in the sand.

Facebook alone enjoys over 1.3 billion years and grows by leaps and bounds every year. Facebook fans won’t go an hour without checking their pages, with some staying on FB all day long popping in and out while working or doing other things. People of all ages use Facebook, and if you aren’t, you are missing the boat.

You Get What You Pay For

Knoxweb explains that in most cases that is true, but social media isn’t like that. Of course, it is easy to do it yourself, which takes time and money, but when you hire a professional social media marketing company to do the work for you, it will cost you even less. Unfortunately, people don’t see the value in paid for social media advertising. For a small investment, you can take your social media presence to the next level with a carefully thought out social media marketing strategy.

No ROI Measurement

Business owners like to see results. Because it is difficult to measure social media ROI, or return on investment, business owners just aren’t interested.

What you need to consider is that you can get users enthusiastic about your products and services using social media, which will improve your brands awareness and its reputation.

Poor Targeting

Some companies will look at their own social media results gauging fan numbers, likes, and shares as long term. Social media never slows down, and if a fan likes your FB page and shares it, you know you are targeting the right audience. It takes time to attract the right followers. Knoxweb understands social media demographics and targeting and can help you improve your online presence. Knoxweb will strategically research your campaign so that interest in your business begins to cultivate.

Think First

For your social media marketing campaign to work effectively it has to be well thought out. Posting out of the blue or on a whim can actually hurt your social media profiles. Tweeting something that you haven’t thought out well, could cause you to lose followers and fans. Knoxweb can help you come up with a posting strategy that will gain you fans and followers.

Are you ready to jump on the social media marketing train? Let Knoxweb show you how your ROI can work with social media marketing.

Call or click and schedule a no obligation social media marketing consultation with Knoxweb today.

Facebook Advertising for Business It Works

Facebook Advertising for Business

Facebook Advertising for Business is still the best way to boost your online profile, and if you haven’t been advertising on Facebook, you could be losing business.

Unless you are a social media expert, it can be difficult to connect the right people to your Facebook business page. Facebook Advertising for Business helps you capture the attention of your demographic. When you advertise on Facebook, you will see results.

According to Facebook, 2 billion people use the site every month, and these days those people are buying products and services on Facebook. When you purchase Facebook Ads, you can target your users with clever online campaigns that will outshine the competition.

Finders Keepers

Facebook tools selection allows you to target the users who fit your business or organization.

According to Knoxweb, who have been in the social media game since the beginning, there are three options that allow you to choose your audience.

Custom Audiences-When you upload your contact list on Facebook, your business or organization is connecting with people who have purchased your products and services on Facebook. When you connect with the clients and customers that you already have, you can foster new relationships. Your clients will share your posts and Facebook Ads exposing you and your business to a brand new audience.

Lookalike Audiences-When you use your Facebook customer information to find similar people on Facebook, you are creating a Lookalike Audience. A Lookalike Audience is a great way to reach potential clients and customers who just may show an interest in your products or services because their interests are similar to your existing clients and customers. Those like-minded folks will share on their pages throwing the net out even further to their friends on Facebook.

Core Audience-Knoxweb explains that when you manually base your characteristics, such as location and age, you can source the audience that will most likely be looking for your business or organization. When you choose people based on education, relationship status, gender, age, job title, work place and more you are hitting your target demographic. You can reach people in your local area whether you run an online clothing store or a bricks and mortar hobby shop.

When you advertise on Facebook, you are spending far less than you would on other forms of online advertising, and although Google Ads are fairly inexpensive, you may want to consider Facebook Advertising for Business if you are on a tight budget. If you follow the Knoxweb Blog, you will know that although Google doesn’t index every post from Facebook, you may see a few. When you optimize your content, one of the ways you can do this is by sharing your weekly blog posts on your social media pages; you will have better organic results on Google and the other search engines.

Just like the rest of the World Wide Web, Facebook is constantly changing with Facebook developers looking for new ways to connect the entire planet. Knoxweb keeps up with those changes and can help you develop an interesting, thoughtful, and shareable Facebook advertising campaign that will target your audience and increase sales.

If you would like more information regarding Facebook Advertising for Business, call or click and talk to a social media expert from Knoxweb, it really will make a difference to your social media profile and your SEO, call or click now.

Online Marketing with Social Media in 2017

online marketing with social media

Online marketing with social media isn’t difficult when you contact the experts from Knoxweb. Knoxweb has been in the web business for over 20 years and has the skills and the technology to help you with online marketing with social media.

There is nothing hotter than social media. If you follow the Knoxweb blog, you will know that social media posts are recognized on the search engines, and although not every page is indexed, your social media posts will be seen on Google and the other search engines, and when you optimize all of your online content, you will see a boost in your search engine ranking.

Below are a few tips from Knoxweb that may help your online marketing with social media.

Demographics-There really is no one size fits all technique when it comes to social media. Knowing who to target and who to spend your energy on is what social media marketing is all about. If your demographic is teens and you are targeting the x-generation, you will not see conversions. Research the competition and find out what they are spending their ad dollars on.

Know when to launch-Know when and how to launch your social media pages. When you launch your business pages on Facebook, Twitter, Instagram, Pinterest, and YouTube is vital. Launching your expensive paid for ad campaign at the wrong time could end up being a waste of money.

Optimization-Optimize your online marketing campaigns. Share your posts on your website and vice versa. If you share your business blogs on your social media pages, you will be throwing the net out to a larger user base.

Use hashtags-Although some marketers believe that hashtags are dead in the water, Knoxweb doesn’t agree. Using hashtags will help users find your content. If you use #Hashtags properly, your target audience will find you. Hashtags are also used by online marketers to build a fan base and build brand advocates. Hashtags are used by most social media platforms allowing you to get your message across.

Life events-Target your audience based on life events on Facebook. Using life events that are based on your online marketing with social media will target the users that you want to target. If users have a life event, such as a wedding or anniversary coming up, your wedding and anniversary venue ads will appear on their social media pages.

Twitter-According to Knoxweb, Twitter is being used as a tool for content marketing. Researching the hot topics on Twitter can help you before you sit down and structure your online marketing with social media campaign. Not only does this save time, but it will also save you money, especially if you are planning a paid for ad on social media.

Remarketing-One of the most powerful online marketing techniques available, remarketing, is used to increase your sales. When you remarket your products and services, you are boosting your chances of a sale. The additional exposure to your brand is worth its weight in gold.

If you are still in the dark about online marketing with social media, call or click and schedule a no obligation consultation with the experts from Knoxweb. Not only will you save time, but you will also save money.

Call or click for your no obligation consultation with Knoxweb today.

Does Social Media Presence Affect SEO?

social media presence

If your social media presence is virtually non-existent, it’s time to call Knoxweb for a no obligation social media marketing consultation. Knoxweb can help boost your online profile on all of your social media pages, which can also help with your SEO.

According to Knoxweb, Google, Bing, and the other search engines reward businesses and organizations who optimize their content. If you consistently blog, share, create new posts and Tweet frequently, you will be rewarded.

Every Tweet and post on Facebook is considered a web page it its own right. One Facebook page would be links you share, posts you reshare and status updates. Google, whether from a fan, friend, group, or page, considers each of these individual pages.

Knoxweb explains that not every post or tweet that is indexable is indexed. Most people presume that Bing and Google try to index every single page on the World Wide Web, but that is not the case. Although the search engines have a vast number of resources, there are limits. Add to that the number of pages that are growing at exponential rates, the search engines have begun to realize that not every web page is valuable. The algorithms that Google and the other search engines build make the crawlers very selective.

With social media churning out massive amounts of content per day, hundreds more than a traditional web page, you can bet that your social media content is landing on the search engines. However, with people tweeting over 500 million tweets every day, Bing or Google will not index most, and certainly not all of the posts that are generated on a daily basis.

According to Google, the robots aren’t able to crawl every page on Twitter and Facebook; in fact, rumor has it that Google was blocked from Twitter for nearly two months because it was crawling too many pages.

Google algorithm engineers and the powers that be at the largest search engine in the world get nervous when it comes to the possibility of being blocked. However, things have changed since the Twitter firehouse has given Google access. What does that mean? It means that the most powerful and largest search engine in the world can see every single tweet that has been posted in real time. However, your social media presence and your online ranking is much more than posting and tweeting.

If you follow the Knoxweb blog, you will know how important a blog is to your business or organization. Posting regular blogs on your company website helps with your SEO, but when you share those posts on Facebook, Twitter, Instagram, LinkedIn and other social media websites, you will have a better chance of ranking higher in the search engines.

Back in 2016, most SEO experts were under the impression that social media didn’t matter to ranking, but since that time, things have certainly changed. Knoxweb explains that being diligent with your social media marketing can help with your Organic Search Engine Optimization.

The most important thing to remember about your social media presence and social media marketing is to keep a healthy presence, as this will help elevate the crawlers.

If you would like more information regarding social media marketing, would like a new mobile website, or just have questions regarding your social media presence, call or click and schedule a no obligation consultation with the internet marketing experts from Knoxweb.

Social media marketing really can make a difference to your SEO and your social media presence, call or click and talk to a marketing expert from Knoxweb today.

Social Media Marketing Strategies Dos and Donts

social media marketing strategies

If you follow the Knoxweb Blog, you will know how important social media marketing strategies are for your business.

Following the ever-changing unwritten secret algorithm updates on Google and Facebook, not to mention the other social media sites can be a nightmare, but not when you work with the team of social media marketing strategies experts from Knoxweb.

Knoxweb has been around since 1996, and can help you understand social media strategies and how they work.

Good businesses understand the power of social media. When you use social media effectively, you are building your brand. When you connect with your customers and clients on social media, you will be personalizing your brand. When followers recognize that you have a more personal side and aren’t all business, you can truly boost your online presence.

Below are some do’s and don’ts when it comes to social media marketing strategies for your business or organization.

In 2016, a report from the Social Media Examiner revealed:

  • 85 percent of online marketing firms have no idea how to connect with followers
  • 92 percent of social media marketers don’t understand what works and what doesn’t
  • 86 percent of professional social media marketers have no idea how to measure ROI
  • 86 percent don’t understand the tools that are available for social media marketing

The Do’s and Don’ts

Do post regularly-Post content that is informative and relevant to your business and share content that you think would benefit your company.

Don’t post content that is too personal- You can Tweet about your upcoming sale, but you may want to keep your family tweets private. There is a fine line between personalizing your business and posting photos from your best friend’s bachelor party.

Don’t abandon your social media pages-You may be posting great content, but if you aren’t responding to comments left by your followers, you will lose business. Check your social media pages often to avoid the social media website graveyard.

Don’t mislead your audience-If you are trying to please everyone you will lose business. Target your demographic with unique posts that are relevant to your target audience. If you try to please everyone, you will be wasting time and money.

Do your due diligence-Understand and know your audience. Tailor your products and services to address their needs. Research the competitions business pages and know what works for them and what doesn’t.

Don’t delete negative reviews-You may be tempted to delete a negative review, but on the contrary, those bad reviews can actually help your business. If you see a negative review respond to it. According to recent research, businesses that respond to negative comments on social media have a better chance of rebuilding the buyers trust.

Don’t automate your business pages-Although it’s important to streamline your social media marketing strategies, be careful with automation. If your followers see you Tweeting the exact same post that you shared on Facebook, they may not Tweet back as often.

Do show your brands personality-When you show off the unique style of your business or organization you will see an increase in followers. Show your fans what you are interested in. If you have a Little League team or sponsor a local charity let your followers know about it. When you show off your brands personality, your followers will begin to see your personal side without being too personal.

If you would like more information regarding social media marketing strategies, call or click and schedule a no obligation social media marketing consultation with the experts from Knoxweb.

Social media doesn’t have to be a nightmare. Call or click and talk to Knoxweb today.

Social Media Trends Continue in 2017

social media trends

There were plenty of social media trends and changes in 2016, with new features, brand opportunities, and consumer preferences topping the list. Now that 2017 is nearly half over, there are social media trends that will continue to evolve and even surprise.

According to Knoxweb it is impossible to know where the marketing landscape will be in December, however, there are some social media trends to be aware of.

Lenses

The facial filters used by Snapchat make engaging and interacting unique, however, it will not be long before the competition comes to the table. Facebook started testing its facial lenses last year.

Instagram Stories, which launched last year and acquired 100 million active users within the first 60 days of release, is watched by 20 percent of the 600 million Instagram active users every day. This is putting a huge amount of pressure on Snapchat to maintain its space in social media. Knoxweb explains that the competition is only going to increase with the popular social media site going public. With 150 million active users last year and 41 percent of adults in America aged between 18 and 34, Snapchat isn’t going anywhere soon.

Customer Service Chatbots

Everyone knows how important customer service is, and with the number of social media messages requiring a response growing by 18 percent in 2016, brands are looking for engaging ways to boost their customer service resources with more and more companies and organizations turning to chatbots.

Facebook Messenger and Slack are using chatbots to talk with consumers, answer questions and to provide information on products and services. These chatbots reduce response time and increase communication.

Paid Content Supreme

Social media algorithms have one purpose, to make people happy with what they are seeing in their social media feeds, but algorithms are making it tough for businesses and organizations when it comes to organic content.

The need for engaging content has never been more extreme. Users want engaging content that has a purpose whether it is organic or paid.

No More Automation

One of the biggest social media trends for 2017 will be less automation thanks to effective tools. People what humanistic and real interactions and will know if the automation is robotic. Unless businesses and organizations are using chatbots, they should steer clear of automated social media engagement. Instead of using an automated response, Knoxweb recommends that you:

  • Listen to your clients and customers
  • Create social media campaigns that allow you to interact with your consumers
  • Build a following organically with better relationships
  • Avoid messages that may be untimely when it comes to current events
  • Be personal
  • Respond like a human

Social Shopping

Instant purchases on social media are growing as the networks are making it easier to sell to clients and customers. Knoxweb explains that 57 percent of users are more apt to purchase from a brand that they follow on social media. In addition, 75 percent bought something because they saw it on Facebook, Twitter, or Instagram. Social media has changed the world of shopping and can really increase sales. However, brands cannot promote their products and services without engagement. Interaction is still very much a part of the equation when it comes to social selling.

If you would like more information regarding social media trends, call or click and talk to a professional from Knoxweb. The team from Knoxweb understands social media trends and can help steer you and your business or organization in the right direction.

Social Media Trends 2017 for Business

social media trends

When it comes to social media trends 2017, it is difficult to predict what the next best thing will actually be. 10 years ago who knew that Facebook would become the largest social media platform in the world. The fastest changing industry in the world is always on the cutting edge of technology, but as Knoxweb explains, there are some things that you should know when it comes to social media trends 2017.

Messaging

Messaging apps are more popular than ever with the big networks such as Facebook Messenger, WeChat, WhatsApp, and Viber having more users that the larger social media networks such as Instagram, LinkedIn, Twitter, and even Facebook. According to Knoxweb, this communication method is preferred by millennials with more than 62 percent being loyal to brands they are engaging with.

Smart business owners are taking advantage of the messaging platforms with the audience being able to click on a product or service ad that will take the user to the brand. When brands realize how valuable social messaging is, they will make a more concerted ever to be seen there.

Fake News

One of the biggest social media trends 2017 is fake news. More and more people are using the internet for their news sources instead of radio, newspaper, or even television. Fake News sites are popping up everywhere, deliberately publishing and circulating inaccurate or false information when it comes to current events. Facebook has already started taking action to help curb fake news sites with news outlets no longer being allowed to advertise on the social media platform. However, it isn’t going to cease there. Germany has already considered legislation that will fine the social media websites that allow fake news to be published.

Authentic Content

YouTube videos capture unfiltered moments that are real. Social media has taken it one-step further allowing users to film and publish content in real time. Made popular by Periscope, Twitters live platform, Facebook Live seems to be taking the world by storm with millions of people going live every minute on the social media website. Videos on social media are more engaging than written content and even pictures. Videos are one of the reasons that Facebook has grown so quickly. Instagram, which is owned by Facebook, is now in the beta stages of its own live format, but you can bet that they will not be the last to implement a live streaming video application. Talk to Knoxweb about implementing video into your marketing campaign.

Reality

Thanks to Snapchat, selfie lenses are making the other social media websites take notice. Facebook is already experimenting with the recent purchase of Masquerade, which is a selfie app and live filter for streaming video live. According to Knoxweb, there are huge opportunities for businesses to incorporate augmented reality into their marketing campaigns.

Chatbots

Knoxweb explains that Chatbots are an artificial intelligence platform that allows users to carry on a conversation with artificial intelligence. Facebook has already integrated Chatbots into Facebook Messenger. Smart business owners are using Chatbots to communicate with clients and customers. Companies have noticed an improvement in customer service as Chatbots can respond almost immediately to questions and comments.

The list of social media trends 2017 is bound to grow by the end of the year, and if you are still finding it difficult to muddle through, Knoxweb can help. Call or click and schedule a no obligation social media marketing consultation today.

Digital Marketing Has Certainly Changed

digital marketing

Digital marketing has certainly changed over the years. Thanks to Mark Zuckerberg and Facebook, there is much more to marketing than email and direct marketing, billboards, the yellow pages and brochures. Smart and savvy business owners understand how vital it is to optimize all of your content online to increase sales.

Knoxweb, who has been in the web business since 1996, are well aware of how much digital marketing has changed, but thankfully, the team from Knoxweb is right on target when it comes to digital marketing.

The World Wide Web has changed many industries, but very few have changed as much as marketing. If you had told professional marketers in 1996 that they would be able to monitor campaigns in real time in a couple of decades, they would have thought you were crazy.

The Dark Ages

Twenty years ago, it was all about static billboards and TV ads. Search Engine Optimization didn’t exist. There was no Facebook, Spotify, or YouTube. At that time, the internet was barely old enough to handle more than those annoying flashing textboxes. Even 10 years later, there was no iPhone, Twitter or Instagram. SEO was around, but digital marketing experts really had no clue about what it meant and where it was going.

Keeping up with Technology

One of the most important parts of Knoxweb’s strategy is keeping up with the latest technologies. The team from Knoxweb never stops learning and regularly attends seminars, workshops, and classes to learn everything there is to know about digital marketing.

When you schedule a consultation with Knoxweb you can be assured that everything will be discussed, including your online presence. If you are still using a website that is more than a decade old, you could be hurting your bottom line.

The Importance of being Mobile Friendly

If you follow the Knoxweb blog, you will remember that Google started penalizing businesses and organizations that did not have a mobile friendly website. Nearly two years later, the anniversary is in April, some companies still don’t get it.

Are you being rewarded?

According to Knoxweb, relying on an outdated website can really hurt your ranking on the search engines. Because mobile device use is now more widespread than desktop or laptop use, Google rewards businesses and organizations that have come to the party with a responsive mobile website.

If you are still happy with your website that looks horrible on an iPhone, you are truly living in the dark ages. However, a mobile website is only part of the picture when it comes to digital marketing.

Pulling it all Together

Knoxweb can help you pull your entire marketing campaign together with sound marketing strategies that include social media marketing, video marketing and much more.

Digital marketing is continually evolving, but unfortunately, most businesses and organizations aren’t keeping up with the times. Knoxweb has the tools and the technology to keep your company on the cutting edge of digital technology.

This year do something about your online presence with a sound digital marketing campaign that includes social media, video marketing, email marketing, e-newsletters, and much, much more.

You really can boost your online presence with the help of Knoxweb. Call or click and schedule a no obligation digital marketing consultation with the professionals from Knoxweb.

Call or click now.

Tips For Social Media Advertising 2016

Tips For Social Media Advertising

Social media advertising isn’t just about posting, tweeting, and pinning. When you truly optimize your content across all platforms, you will begin to see an upsurge in your search engine ranking.

According to Knoxweb, optimizing your content with social media advertising is the best way to spread the word about your products and services whether you own a plumbing business that needs to advertise a new service or a restaurant that would like to grab more of the local demographic.

Below are a few social media advertising tips that will help you improve your SEO and your presence on the World Wide Web.

Your Social Media Presence

Most businesses and organizations spend the majority of their time building healthy social media relationships with clients and potential customers. Although these advertising tactics are important and necessary, building a strong foundation is the first step. Remember, you cannot build a house on sand.

Building your Social Media Platform

Every social media marketing strategy needs to begin with optimizing your social profiles. Knoxweb explains that the profiles on your pages are the first thing that users will see, and will usually dictate the appearance of your business in the search results.

Your Profile Pic

That square image that represents your company or organization needs to stand out. Most businesses will choose a company logo so that users can identify the page with the brand. Of course, you can always get a bit creative and create a profile picture that represents your social media applications.

Knoxweb recommends that personal brands opt for good headshots. Pay a professional to avoid that grainy picture that isn’t doing you or your business any favors.

Make it Easy

It seems elementary, but there are dozens of companies on social media that aren’t making it obvious. Businesses and organizations that make it tough to understand what it is that they do will lose clients and customers. If your profile is all about buzzwords, your users may have a tough time figuring out what your company does. Be clear and concise. If you sell insulation installation equipment, be as blunt as you possibly can.

Be Thorough

Fill out all of the information. All social media websites offer users multiple fields to explain what it is that you do. Tell users how long your company has been in business. You don’t have to write a book, just make sure your about page on your social media profiles is effective. You’ll want to fill in all your fields with no blanks.

Keywords

Finding your profile on social media will be nearly impossible if you do not include keywords in your profile. You want the spiders on the search engines to find your business, and if you don’t use keywords that are associated with your products and services, you will never be found. If you are a local pet store say, “Pet store near me,” or, “local pet store.” Smartphone’s will steer users to the closest location as long as the keywords are in your social media profile.

Hours and Location

There is nothing more frustrating than finding a business on social media only to have to dig to find the hours and location. This is crucial information if you are a bricks and mortar store. You want to make sure that your information is up to date and accurate across all profiles. If you have recently moved and your old address is still on Twitter, you will lose business.

Be More Active

If you post a comment and never check for likes, comments, or shares, what’s the point? Social media advertising is all about communicating with your users. Respond to comments and thank your fans for checking out your page. Interacting with users is essential when it comes to boosting your online presence.

If you would like more information regarding social media advertising, call or click and talk to a team member from Knoxweb today.