SEO or Search Engine Optimization is still extremely important and relevant to your overall online marketing campaign, but how has SEO changed, and what can you do to increase your ranking on the search engines?
According to Knoxweb, there are a few tricks to the trade if you want to improve your Search Engine Optimization.
Publish Relevant and Unique Content
Content that is fresh, unique, and relevant is the number one thing that will drive your ranking up on the search engines. According to Knoxweb, there is no replacement for professionally written content. Quality content that is created for your demographic gives your website relevance and authority.
By identifying a keyword or phrase for every page and using it throughout your content, you will see a boost in your ranking. Remember to use tags and links, but don’t go overboard. It will not work in your favor if you sacrifice great content for Search Engine Optimization. A professional blog writer will write for the user, not Google or Bing.
Update Your Content
Quality content needs to be posted regularly. A weekly or monthly blog will put you on the good list when it comes to SEO. Content that is updated regularly is a wonderful indicator of how relevant your website actually is. If you aren’t posting regularly, or just don’t have the time, you may want to consider a professional blog writer from Knoxweb.
Your Website Should Be Link Worthy
Focus on relevant links within your content. Using those two little words, “Click here,” will not attract the search engines, as there is no value. When you link to certain words or phrases in your content Google and the other search engines will thank you for it. Links that go to different pages on your site or blogs that relate to the keywords in the page or blog will also help boost your SEO.
Think About Your Users
When you create your website and post regular blogs and articles, it is important to write for the user, not the search engine. Throwing together a bunch of words and phrases that don’t make sense is one of the biggest mistakes that you can make when it comes to Search Engine Optimization. Hiring a writer who is well versed in the English language understands how to write for the user AND the search engines.
Don’t Forget About Social Media
Although the powers that be at Google have said that social media signals aren’t a ranking factor that is beginning to change. In fact, Google has recently confirmed that links you share on Twitter and Facebook are now being used for ranking signals.
Regardless of what is in store for Search Engine Optimization in the future, you can be sure that social media isn’t going anywhere. In fact, social media is growing by leaps and bounds.
Search Engine Optimization is a tricky business, and one that is best left to the professionals. Knoxweb has been in the web business since 1996, and is constantly keeping up with the SEO trends that seem to be changing on a daily basis.
If you would like some help with your SEO, call or click and talk to the professionals from Knoxweb who can help you come up with an online marketing plan that can help your Search Engine Optimization. Call or click today.