Tag Archives: knoxville web design

Email Marketing Campaign 2017 Are you Doing it Right?

email marketing campaign

If your email marketing campaign looks like it did a decade ago, it’s time to rethink your email marketing strategies. According to Knoxweb, marketing with email is still a viable way to contact your clients and customers, but is also an excellent way to optimize your business blogs and social media posts. When you use email the right way you can even build your business blog subscriber base.

The Cloud

Knoxweb explains that email marketing will be all about the cloud in the next three to five years with data, automation, content, devices, and personalization all part of the mix. Businesses and organizations are starting to use the cloud for email campaigns.

Interactive Emails

You may think email is a dark horse in the communications department, but that couldn’t be further from the truth with companies and organizations using interactive emails to entice customer engagement. If an interactive email appears in your inbox, research says you will be more likely to open it.

Below are a few more reasons to consider a new strategy for your email marketing campaign.

  • These days more people are opening email on their mobile device
  • People open email more on a Smartphone or Tablet
  • Email will work on all operating systems
  • Quick and easy customization
  • Add buttons with simple HTML
  • No Installation needed
  • Your mailing list is your mailing list; you don’t have to pay a dime, just hit send
  • Email now supports basic interaction

Video Email

When you target your email marketing campaign towards video, you can track your success. Knoxweb has seen a boost in click through rate with email campaigns that have been embedded with video. If your business or organization wants to see more sales with email, video email could be a solution. Talk to Knoxweb about video email for your company.

Social Media Marketing

Using a lead magnet in your email marketing campaign will increase your list. Offer freebies such as a report, video, presentation, course, template, tool, coupon or any other product or service from your business. When you use a lead magnet in exchange for an email address, you will see more interaction. Share your tweets and Facebook posts in your email. You will be surprised how many people will head over to check you out on Instagram or YouTube.

Landing Page

If you want to convert your visitors into subscribers via email, talk to Knoxweb about designing a landing page. Also known as a squeeze page it should say something about your business and have something to entice email subscribers. You can also include questions on the page. Keep it simple, as you don’t want to scare anyone off. Fewer questions actually lead to more subscriptions.

Make your lead magnet work for you and pin a great pic to Pinterest. Use it as a profile pic and link it to your landing page. Do the same with Instagram and Snapchat.

Sharing is Caring

Ask people who have downloaded your lead magnet to help you out. Ask Knoxweb to create a squeeze page thanking those who have taken you up on your free offer. You will be amazed at how many people will share your landing page on Twitter, Facebook, Instagram, Linked In, and Pinterest. Social Media works and is a great way to help your email marketing campaign.

Email marketing is here to stay and if you want to bring your email campaigns up to date, call or click and schedule a no obligation consultation with the email marketing consultants from Knoxweb. It really will make a difference to your email marketing campaign to your bottom line.

Call or click today.

7 Social Media Marketing Tips

social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.

Is SEO more Important than Content?

SEO

Knoxweb are the SEO experts, and if you have been struggling with Search Optimization for your small business, Knoxweb can help. Knoxweb has been in the web business for over twenty years and can help you create a strategic SEO campaign that will boost your ranking on the search engines.

One of the most important things to remember about SEO is unique content. You want to be able to attract the attention of the search engine with relevant and interesting content that users are looking for. Your content is the focal point of your website and if you follow these tips for SEO, you may attract the attention of the search engines.

Added Value
It may sound simple enough, but creating valuable content is crucial as it maintains relevance. Targeting your audience with useful content will help your ranking.

  • You can add value to your content when you write about popular topics around your products and services
  • Learn about your audience by asking questions
  • Combine text and timing to beat out the competition
  • Expand your niche
  • Boost your social media presence

The Web Browsing Experience

According to Knoxweb, the most critical part of SEO is testing how traffic affects your site. If you have no way of gauging your audience, Search Engine Optimization is useless. You can improve your SEO by:

  • Testing the links fixing any that are broken. This minimizes duplicate content or error pages
  • Making your content appealing to the search engines and your users. Taking crawlability into consideration
  • Creating interesting posts using popular keywords and keyword phrases
  • Checking your menu link structure and navigation
  • Checking your page design
  • Making sure you are up to speed
  • Eliminating heavy images and unnecessary scripts

Put more time into content
Instead of slapping up a page or a blog post, consider your audience and the search engines. SEO is all about focusing on your content. If your articles and posts make no sense to a user, Google and Bing will penalize you for it.

Monitor your Keywords
Your website stats will tell you what users want from your web pages. Monitoring your keywords and keyword phrases helps you monitor your website states and levels of engagement. Slapping up a bunch of keywords and keyword phrases on your website will upset your users and the search engines.

Evergreen
Make sure your content is timeless. Unique and evergreen content appeals to users. Expand your thoughts and write about topics that you think would interest your readers. Incorporate tips and other useful content that users will go back to time and time again. When you write evergreen content, the search engines will reward you for it.

Seamless
Make sure that your content is seamless. Create your articles and posts putting the user first. If you are writing for the search engines, no one will read your content. Every paragraph should make sense to your audience.

Search Engine Optimization is important, but so is content. Make sure that yours is up to par.

If you would like more information regarding SEO or any other website dilemma, call or click and schedule an appointment with Knoxweb. Knoxweb understands the ever-changing world of Search Engine Optimization and can help your ranking.

Call or click today.

Business Blog to Increase your Bottom Line

A business blog is one of the smartest tools you can use to increase your bottom line, but if a professional such as Knoxweb isn’t writing your business blog, you could be losing clients and potential customers.

Knoxweb explains that blog writing takes time, research, and most importantly, commitment. If you are running a business or organization and barely have enough time to complete your tasks on a daily business, writing a blog could become a hassle.

A business blog should be written every week or once a month. Writing a blog for your business whenever you feel like it not only interrupts the flow of your post, but can also hurt your SEO.

Google loves fresh content, and when you write blogs for your business on a regular basis, you will be rewarded. Below are some additional reasons to include a business blog in your marketing campaign.

  • Target potential clients
  • Boost your website traffic
  • Become an industry expert
  • Create a community
  • Create valuable connections
  • New Prospects

Target clients-When you write a business blog, or hire Knoxweb you are promoting your products and services in a more subtle way. Writing a blog with keywords and keyword phrases that target your audience is the best way to hone in on your demographic.

Website traffic-Most businesses have a separate section on their website for blogs. According to Knoxweb, this allows a secondary location where new customers and potential clients can find you. Adding links to your products and services pages along with your contact pages and online store will get your blog subscribers to click through to your website pages.

Industry Expert-A professional business blog writer can share high quality content that is well researched and relevant. By sharing informative, educational and unique content in your blog, you are well on your way to become an expert in your industry. Over time, you could become the go to blog when it comes to useful information.

Create a Community-Communication is the key to a successful blog. When you communicate, collaborate and share your blogs on social media pages you are optimizing your content. When you optimize your content with a business blog, you are creating a following.

Valuable Connections-Although it is important not to make your blog too personal sharing some personality and a bit of humor from time to time doesn’t hurt. Share some fun facts about your business or if a holiday are on the horizon talk about it. Little known Christmas Facts, or 12 Things you didn’t know about Easter will give your business blog personality. Personalizing your blog makes your business more approachable.

New Prospects-A business blog that is relevant and helpful will increase your business and sales prospects. It can also help if you are looking for a new business partner or new employees. If someone finds your content on Google or shares it on LinkedIn, you are putting your business or organization in front of new people and business contacts. Without a blog, you may never have had the chance to meet those new contacts or people.

If you would like more information regarding a blog for your business, call or click and schedule a no obligation consultation with Knoxweb.

A business blog could be the smartest marketing decision that you can ever make. Call or click and talk to Knoxweb today.

SEO for Smart Business Owners Knoxville

SEO

SEO, or Search Engine Optimization, is still vital if you want to be found in the search engines, and although the rules have changed thanks to Google, Bing and other search engine algorithms, the basics are still the same.

According to Knoxweb, links are still one of the top factors that Google considers in its ranking algorithm with content coming in a very close second.

Unfortunately, most people don’t understand what is needed to rank high on the search engines, in fact, sometimes the experts who work on the pages and the websites are confused, but not Knoxweb. Knoxweb has been at the forefront of the World Wide Web since 1996, and is constantly keeping up with the ever-changing trends of the SEO world.

SEO Matters-Search Engine Optimization strategies are more vital than ever as SEO helps build a strong online presence and could mean the difference between getting lost on the 20th page of a search or landing on the first page.

Content-Some marketers believe that great content is the key to a successful Search Engine Optimization campaign. However, Knoxweb explains that although great and unique content is important when it comes to building your clients and customers trust, that great content cannot be found on its own. Without SEO, no one will ever see it.

Search Engines-Google processes about 40,000 queries every second accounting for more than 3.5 billion searches every day. Chances are one or two of those Google searches were related to your products or services. SEO is the best way to connect with your potential clients and customers, and although it does take time, it is well worth the effort, as long as you are doing it the right way.

Content Visibility-You may have the most unique and thought provoking content on your website, but unless you incorporate SEO into the mix, your efforts will be wasted. If your content is failing in the Search Engines, it probably has something to do with your Search Engine Optimization.

Keywords-According to Knoxweb, keywords are still important, but are used differently. Using relevant keywords in your content will give you much better results than throwing up keywords in random spots on your website hoping for good SEO results. If you want quality traffic, it is important to use keywords that are relevant to your business or organization.

Algorithm Changes-Although it may seem frustrating, those algorithm changes are actually doing great things for your company. Google and the other search engines are here to create the best experience for users, which means you will only be getting the visitors that are interested in your products, services, and content.

SEO really does matter, and if you would like to run a successful online marketing campaign talk to the team from Knoxweb who will research the keywords that are most relevant to your business or organization. Knoxweb are the SEO experts and can help your company boost its rankings in the search engines.

If you would like more information regarding SEO, web design or web development, call or click and schedule a no obligation consultation with the Search Engine Optimization experts from Knoxweb.

You really will notice an improvement in your ranking. Call or click today.

Mobile Responsive Website or Mobile App

mobile responsive website

If you have a mobile responsive website and are wondering why you would need a mobile app as well, you may want to consider scheduling an appointment with Knoxweb. Knoxweb understands how confusing the World Wide Web can be, especially when it comes to mobile websites and mobile apps.

These days most people have at least one mobile device making mobile friendly content imperative. It is crucial that you have a mobile app or a mobile responsive website in order to connect with your mobile users. These days a mobile responsive website is the preferred method when it comes to surfing the internet on a mobile device. However, with user experience evolving, a responsive mobile website may not be enough.

Back in 2014, users preferred the native mobile app with more than 86 percent spending time on Smartphone’s and tablets with only 14 percent using a mobile web browser. According to Knoxweb, a responsive website is important as it ensures your users have a great experience when surfing on a mobile device.

If you follow the Knoxweb Blog, you will know that user experience is everything. Google and the other search engines build their algorithms around the user experience and if your visitors have to pinch or stretch the screen to read your content they will go elsewhere when it comes to the all-important sale. With a responsive website, your content will look the same, regardless of the device.

A native app takes the experience to a higher level. Knoxweb can repackage your functionality and your existing content in an optimized way when it comes to navigation. With a native app, you can engage users using push notifications with integrations and device and platform capabilities that are unavailable on delay only websites.

With a mobile optimized experience, as opposed to a responsive design, you are giving your clients and potential customers a more effective and efficient website. In addition, native apps minimize app performance giving significant improvements for a responsive website. This will save you time and much frustration.

Incorporating a Responsive Site into a Mobile App

If you have spent time and money on a responsive website that is fully optimized, good for you. You can take advantages of the responsive assets while embedding them into the native app. However, be aware that unless you seek out a professional such as Knoxweb, you could go about it the wrong way. It may be tempting, but Knoxweb recommends that you avoid the quick route with a shell application that does nothing to improve a user’s experience.

Knoxweb recommends a mobile experience that has multiple resources along with data feeds such as social, news, maps and specific web pages. By keeping your users focused with web pages and feeds, you will see a boost in your bottom line.

If you have been struggling with the World Wide Web and your online presence, Knoxweb can help. Call or click and schedule a no obligation mobile responsive website or mobile app consultation with the experts from Knoxweb today.

It really will make a difference to your ranking and your SEO. Call or click today.

Is Your Email Marketing Campaign Working for You

email marketing campaign

Your Email marketing campaign doesn’t have to be a complete failure, and it won’t be if you do it the right way.

If you follow the Knoxweb Blog, you will know how important email is to your website marketing campaign, however, there are some email marketing campaign tips and tricks that you can use to give your email marketing campaign a boost. Email marketing can be used in all of your marketing including direct mail and social media marketing.

According to Knoxweb, having a solid email marketing campaign strategy is vital if you want to increase your sales. With a well thought out email marketing campaign you can optimize your content organically without spending a fortune on paid for ads.

Lost in the Crowd

One of the biggest hurdles businesses and organizations face is getting lost in the crowd. Over 226 billion emails will be sent in 2017 and that’s not just every week, that is every day. If you don’t have a strong subject line, you will never be opened, or worse sent directly to the spam folder or trash bin.

It’s Still Number One

More than 72 percent of buyers say email is the first choice when it comes to purchasing a product or service. When you implement email marketing into your business strategies, you will be opening the door to clients and customers you may not be able to communicate with on social media or through direct mail.

Interact with your Subscribers

Most people would agree that a website is much more appealing than an email. Make your emails more interesting with clickable content and moving elements. Gmail and some of the larger ISPs are now supporting interactive email. Ask Knoxweb how to incorporate moving elements and clickable content into your next email blast.

Easy to Scan and Read

If you don’t want to lose out to the competition, make your emails easy to scan and read. Most of your subscribers don’t have time to read a lengthy description about your new product or service. If your email is opened and it contains an overwhelming amount of text, it will probably end up in the trash bin. Use descriptive keywords and get to the point. There is nothing worse than a deceptive email.

Personalize your Email

When you personalize your email, you have a better chance of having a subscriber, or a new potential client open it. Personalized emails have a 29 percent better unique open rate with an astounding 41 percent click through rate.

When you personalize your email, you are humanizing your company and your brand. Knoxweb recommends dynamic email content that is personalized and subscriber based off the data that the subscriber has already provided.

Call to Action

Put your call to action at the top of your message. As you will have learned emails that are easy to read and scan will increase your engagement, however, it is imperative that you place your call to action at the top of your email. Place your button at the top of your message and you will see a better click through rate.

If you would like to learn more about email marketing, call or click and schedule an appointment with the web-marketing experts from Knoxweb, you will see a better return.

Call or click for more information regarding your email marketing campaign now.

Social Media Marketing Strategies Dos and Donts

social media marketing strategies

If you follow the Knoxweb Blog, you will know how important social media marketing strategies are for your business.

Following the ever-changing unwritten secret algorithm updates on Google and Facebook, not to mention the other social media sites can be a nightmare, but not when you work with the team of social media marketing strategies experts from Knoxweb.

Knoxweb has been around since 1996, and can help you understand social media strategies and how they work.

Good businesses understand the power of social media. When you use social media effectively, you are building your brand. When you connect with your customers and clients on social media, you will be personalizing your brand. When followers recognize that you have a more personal side and aren’t all business, you can truly boost your online presence.

Below are some do’s and don’ts when it comes to social media marketing strategies for your business or organization.

In 2016, a report from the Social Media Examiner revealed:

  • 85 percent of online marketing firms have no idea how to connect with followers
  • 92 percent of social media marketers don’t understand what works and what doesn’t
  • 86 percent of professional social media marketers have no idea how to measure ROI
  • 86 percent don’t understand the tools that are available for social media marketing

The Do’s and Don’ts

Do post regularly-Post content that is informative and relevant to your business and share content that you think would benefit your company.

Don’t post content that is too personal- You can Tweet about your upcoming sale, but you may want to keep your family tweets private. There is a fine line between personalizing your business and posting photos from your best friend’s bachelor party.

Don’t abandon your social media pages-You may be posting great content, but if you aren’t responding to comments left by your followers, you will lose business. Check your social media pages often to avoid the social media website graveyard.

Don’t mislead your audience-If you are trying to please everyone you will lose business. Target your demographic with unique posts that are relevant to your target audience. If you try to please everyone, you will be wasting time and money.

Do your due diligence-Understand and know your audience. Tailor your products and services to address their needs. Research the competitions business pages and know what works for them and what doesn’t.

Don’t delete negative reviews-You may be tempted to delete a negative review, but on the contrary, those bad reviews can actually help your business. If you see a negative review respond to it. According to recent research, businesses that respond to negative comments on social media have a better chance of rebuilding the buyers trust.

Don’t automate your business pages-Although it’s important to streamline your social media marketing strategies, be careful with automation. If your followers see you Tweeting the exact same post that you shared on Facebook, they may not Tweet back as often.

Do show your brands personality-When you show off the unique style of your business or organization you will see an increase in followers. Show your fans what you are interested in. If you have a Little League team or sponsor a local charity let your followers know about it. When you show off your brands personality, your followers will begin to see your personal side without being too personal.

If you would like more information regarding social media marketing strategies, call or click and schedule a no obligation social media marketing consultation with the experts from Knoxweb.

Social media doesn’t have to be a nightmare. Call or click and talk to Knoxweb today.

The Worst Social Media Marketing Mistakes 2017

social media marketing mistakes

Social media marketing mistakes are avoidable, but if you are still not getting the results you want and need, Knoxweb can help. Knoxweb has been in the web business since 1996 and understands the ever-changing world of social media marketing.

Facebook, Instagram, Twitter, Pinterest, YouTube, and other popular social media websites are constantly updating their algorithms to give users the best results, however, if you aren’t up with the changes, your business or organization could suffer.

Below are some of the most common social media marketing mistakes to avoid.

Have a Plan-Jumping into the deep end without a plan could be the end of your social media presence if you do not have a plan. You may be gung ho in the beginning, but if you aren’t responding to comments and questions from your followers, your pages will quickly become a vast wasteland with users wondering why you never respond. Make sure you have a solid plan when it comes to your social media marketing strategies.

Spamming-You know how annoying spam is when it comes to email, but the same can be said for social media. Throwing up links to your website without adding interesting content including photos and videos is one of the fastest ways to lose followers. Make sure that your posts are unique and thought provoking if you want to avoid being known as a, “Spammer.”

Multiple Profiles-If you think that posting multiple pages on Twitter and Facebook is a great idea, think again. One of the biggest social media marketing mistakes is to create multiple profiles that link back to your website. In the first place, multiple profiles are a big social media no no and against the rules of the World Wide Web. Put your efforts into one amazing page where you can get to know your followers.

Little or no Interaction-You may check your business page social media profiles a couple of times a week, but according to Knoxweb that isn’t enough for a successful social media marketing campaign. You can attract a ton of visitors with unique and interesting content, but if you don’t connect on a regular basis, those users will go elsewhere.

No Followers-One of the biggest social media marketing mistakes that businesses and organizations make is keeping followers. You may have great content with pictures and videos, but without any followers, there will be no sharing. If users aren’t sharing your content, it’s time to create a marketing plan to get more people to like and follow your page.

Random Bookmarks-Knoxweb recommends social bookmarking, just don’t go crazy. If you are booking marking sites with links that lead back to your website, you could be asking for trouble. Just like hashtags, bookmarks should be used sparingly.

#Hashtags-A dozen hashtags will not do you or your business any good. Create hashtags that are relevant and make sense. Do your research and find out what the competition is hashtagging about.

Targeting-According to Knoxweb the most important social media marketing strategy is targeting your audience. You may have found some great content that you would like to share, but if you are targeting teens and your post is more relevant to seniors, you aren’t building a viable audience.

Knoxweb are the experts when it comes to SEO strategies and can help you avoid social media marketing mistakes. Call or click and find out how you can build your social media relationships.

Call or click and avoid those social media marketing mistakes today.

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.