Social Media Optimization is all about engaging the user. Having a strong online presence on social media is a great way to reach your customers and new buyers. There has never been a faster way to boost your online presence than with social media.
If you follow the Knoxweb Blog, you will know that social media marketing is one of the best ways to optimize your content. When you post regular blogs, newsletters and articles on your website, you can easily share to your social media pages. The more you optimize your content, the better chance you have of targeting your demographic.
Social Media Optimization What is It?
Social media really can boost your online presence. With a sound social media optimization strategy, SMO, when used strategically, allows you to maximize your plan by connecting with your chosen demographic. Knoxweb explains that SMO helps people on social media find your brand.
Social Media Optimization Will:
• Generate leads
• Give your brand more strength
• Increase online Visibility
• Allow you to connect with your audience
Why is Social Media Optimization so Important?
As discussed in a previous Knoxweb Blog, the lines between SEO and SMO are starting to blur. Although getting over a thousand comments on your latest blog won’t get you to the top of Google, it certainly can’t hurt your ranking. SEO and SMO are stronger when they work together. According to Knoxweb, 50 percent of businesses are not successful with SEO because they aren’t incorporating SMO into their online marketing plan.
If you aren’t optimizing your social media strategy, you could be hurting your online presence. If your business isn’t social, it could be because you lack an online strategy for your social media pages. Becoming a sensation overnight is easier than you think when you:
• Solve challenges
• Extend your efforts
• Create engaging content
• Identify opportunities
Keywords Just as Important for SMO
Knoxweb has explained in the past the importance of keyword and keyword phrases when it comes to Search Engine Optimization. The same thing goes for Social Media Optimization.
Do your research and know what keywords, hashtags, and topics are hot in your target market. You want to reach your audience with relevant keywords and keyword phrases that will attract potential clients and customers. With professional keyword research from Knoxweb, your content will come up when people are searching for your brand on social media.
When it comes to SEO, website optimization is essential. Every page of content needs to convey what your brand is about so that the user can find what he or she is looking for on Google and the other search engines. Social media optimization is similar; however, you have to optimize the social media profile, not the website.
Your profile page needs to convey your brand. You need to create a strong foundation for your social media pages that includes:
Profile Photo: Use your company logo as your profile picture. If you don’t have a logo, use a professional headshot.
User Name: Your UN should always be your company’s name. Your user name on social media is a big deal when it comes to branding your business. When you use your brand name for your user name, it will make it easier for potential clients and customers to find you.
Bio: Make sure you are clear about what your business or organization actually does. If allowed add a link to track your users back to your company website. Make sure to use keywords that will drive traffic and make your company more visible in a search.
Make sure that you complete your social media profile. There is nothing worse than going to a business page only to find nothing more than an address and phone number. Social media is about connecting. Don’t forget to connect and post as much information as you can about your company.
If you would like more information regarding social media optimization, call or click and schedule an appointment with the online marketing experts from Knoxweb.
You have everything to gain, you really do. Call or click now.