Tag Archives: Knoxville Social Media Advertising

The Worst Social Media Marketing Mistakes 2017

social media marketing mistakes

Social media marketing mistakes are avoidable, but if you are still not getting the results you want and need, Knoxweb can help. Knoxweb has been in the web business since 1996 and understands the ever-changing world of social media marketing.

Facebook, Instagram, Twitter, Pinterest, YouTube, and other popular social media websites are constantly updating their algorithms to give users the best results, however, if you aren’t up with the changes, your business or organization could suffer.

Below are some of the most common social media marketing mistakes to avoid.

Have a Plan-Jumping into the deep end without a plan could be the end of your social media presence if you do not have a plan. You may be gung ho in the beginning, but if you aren’t responding to comments and questions from your followers, your pages will quickly become a vast wasteland with users wondering why you never respond. Make sure you have a solid plan when it comes to your social media marketing strategies.

Spamming-You know how annoying spam is when it comes to email, but the same can be said for social media. Throwing up links to your website without adding interesting content including photos and videos is one of the fastest ways to lose followers. Make sure that your posts are unique and thought provoking if you want to avoid being known as a, “Spammer.”

Multiple Profiles-If you think that posting multiple pages on Twitter and Facebook is a great idea, think again. One of the biggest social media marketing mistakes is to create multiple profiles that link back to your website. In the first place, multiple profiles are a big social media no no and against the rules of the World Wide Web. Put your efforts into one amazing page where you can get to know your followers.

Little or no Interaction-You may check your business page social media profiles a couple of times a week, but according to Knoxweb that isn’t enough for a successful social media marketing campaign. You can attract a ton of visitors with unique and interesting content, but if you don’t connect on a regular basis, those users will go elsewhere.

No Followers-One of the biggest social media marketing mistakes that businesses and organizations make is keeping followers. You may have great content with pictures and videos, but without any followers, there will be no sharing. If users aren’t sharing your content, it’s time to create a marketing plan to get more people to like and follow your page.

Random Bookmarks-Knoxweb recommends social bookmarking, just don’t go crazy. If you are booking marking sites with links that lead back to your website, you could be asking for trouble. Just like hashtags, bookmarks should be used sparingly.

#Hashtags-A dozen hashtags will not do you or your business any good. Create hashtags that are relevant and make sense. Do your research and find out what the competition is hashtagging about.

Targeting-According to Knoxweb the most important social media marketing strategy is targeting your audience. You may have found some great content that you would like to share, but if you are targeting teens and your post is more relevant to seniors, you aren’t building a viable audience.

Knoxweb are the experts when it comes to SEO strategies and can help you avoid social media marketing mistakes. Call or click and find out how you can build your social media relationships.

Call or click and avoid those social media marketing mistakes today.

Tips For Social Media Advertising 2016

Tips For Social Media Advertising

Social media advertising isn’t just about posting, tweeting, and pinning. When you truly optimize your content across all platforms, you will begin to see an upsurge in your search engine ranking.

According to Knoxweb, optimizing your content with social media advertising is the best way to spread the word about your products and services whether you own a plumbing business that needs to advertise a new service or a restaurant that would like to grab more of the local demographic.

Below are a few social media advertising tips that will help you improve your SEO and your presence on the World Wide Web.

Your Social Media Presence

Most businesses and organizations spend the majority of their time building healthy social media relationships with clients and potential customers. Although these advertising tactics are important and necessary, building a strong foundation is the first step. Remember, you cannot build a house on sand.

Building your Social Media Platform

Every social media marketing strategy needs to begin with optimizing your social profiles. Knoxweb explains that the profiles on your pages are the first thing that users will see, and will usually dictate the appearance of your business in the search results.

Your Profile Pic

That square image that represents your company or organization needs to stand out. Most businesses will choose a company logo so that users can identify the page with the brand. Of course, you can always get a bit creative and create a profile picture that represents your social media applications.

Knoxweb recommends that personal brands opt for good headshots. Pay a professional to avoid that grainy picture that isn’t doing you or your business any favors.

Make it Easy

It seems elementary, but there are dozens of companies on social media that aren’t making it obvious. Businesses and organizations that make it tough to understand what it is that they do will lose clients and customers. If your profile is all about buzzwords, your users may have a tough time figuring out what your company does. Be clear and concise. If you sell insulation installation equipment, be as blunt as you possibly can.

Be Thorough

Fill out all of the information. All social media websites offer users multiple fields to explain what it is that you do. Tell users how long your company has been in business. You don’t have to write a book, just make sure your about page on your social media profiles is effective. You’ll want to fill in all your fields with no blanks.

Keywords

Finding your profile on social media will be nearly impossible if you do not include keywords in your profile. You want the spiders on the search engines to find your business, and if you don’t use keywords that are associated with your products and services, you will never be found. If you are a local pet store say, “Pet store near me,” or, “local pet store.” Smartphone’s will steer users to the closest location as long as the keywords are in your social media profile.

Hours and Location

There is nothing more frustrating than finding a business on social media only to have to dig to find the hours and location. This is crucial information if you are a bricks and mortar store. You want to make sure that your information is up to date and accurate across all profiles. If you have recently moved and your old address is still on Twitter, you will lose business.

Be More Active

If you post a comment and never check for likes, comments, or shares, what’s the point? Social media advertising is all about communicating with your users. Respond to comments and thank your fans for checking out your page. Interacting with users is essential when it comes to boosting your online presence.

If you would like more information regarding social media advertising, call or click and talk to a team member from Knoxweb today.

Social Media Advertising Works Here’s Why

social media advertising

Social media advertising can be tricky, especially if you own and operate a small business.

Advertising on social media is an inexpensive way to market your business or organization, especially when you consider the fact that you can target your specific market and demographics.

According to Knoxweb, more than three billion people use the internet on a daily basis in the United States, with approximately two billion of them using social media. Facebook, Twitter, Pinterest, Instagram, and YouTube are just a few of the popular sites where you can target social media advertising.

If you are still not convinced, Knoxweb has some other reasons that you may want to consider social media advertising for your business.

Customer Insight-Social media generates data in real time and with 4.5 billion likes on Facebook, more than 500 million Tweets, and a staggering 95 million videos and photos uploaded to the popular site Instagram, it is hard to argue with the numbers. There is a wealth of valuable information about who your clients and customers are, what they like, and most importantly, how they feel about your brand.

With daily engagement you can gather important information that allows you to get an inside glimpse into what your customers do and don’t like.

Brand Loyalty and Awareness-A social media presence makes it much easier to engage with your customers. When you connect with your clients and customers socially, you are twice as likely to boost your customer retention along with your brand loyalty. Knoxweb explains that 53 percent of Americans are more loyal to the brands that they follow on social media.

Targeted Ads in Real Time-Social media advertising is very inexpensive and one of the best ways for you and your business or organization to distribute content. Every social media site has targeting options allowing you to reach your audience in real time. On Facebook, you can target behaviors, interests, connections, demographics and location, while on LinkedIn; you can segment your ads using age, gender, job title, company, and location. Best of all, you can measure and track your social media advertising performance in real time.

Customer Experience-If you aren’t on social media, you should be as your customers, and clients really expect you to be. More than 67 percent of buyers go to social media websites for customer service expecting 24/7 support and quick response times. If you are on social media and rarely engage, you may want to talk to Knoxweb about handling your social media advertising.

Increase SEO and Website Traffic-One of the biggest advantages of social media advertising for business is that it will increase your website traffic, especially when people share your posts, Tweets, pictures and videos. The more shares, the higher your ranking will be.

Keep Up with the Competition-When you monitor your social media accounts, you can find out what the completion is doing allowing you to make the best marketing decisions for your business or organization. Talk to Knoxweb about monitoring your keywords that will allow you to improve your web presence keeping one-step ahead of the competition.

Share Content More Quickly-Before social media marketers found it difficult to share blogs and other website content. Social media advertising has changed all that when you start sharing your content across your social media network accounts.

Geotargeting-When you geo-target your social media, you can send your messages out to specific audiences based on location. Twitter and Facebook both have social media advertising tools that allow you to communicate the right content to your specific audience.

If you would like more information regarding social media advertising, web development, or mobile web design, call or click and talk to a team member from Knoxweb today.

Social Media Advertising Facebook and More

social media advertising

Social media advertising can be tricky, especially with all of the new kids on the block popping up everywhere; thankfully, you don’t have to drown when you contact the team from Knoxweb about social media advertising.

Facebook

You would have to be living under a rock if you don’t know what Facebook is. The largest social media network in the world, is loved by both kids and adults alike, and is the best place to market your business or organization.

With Facebook, you can advertise organically, meaning you aren’t paying anything, or pay for advertising with Facebook Ads. For very little money, you can target your demographic and people who are in your location. If you are an online business, ask Knoxweb about Facebook Ads that target the people who are most likely to buy your products or services.

Facebook Live

If you follow the Knoxweb Blog, you will know that Facebook Live is the greatest thing to hit the World Wide Web in a very long time. In fact, some experts are predicting that Facebook Live could be the best way to advertise your business or organization as you can let your audience know beforehand when you will be going live and what you will be filming when you go live.

If you are doing a live broadcast on Facebook, make sure that you have adequate lighting, a microphone, and a good script. You can purchase camera kits for your phone that will make you look like a professional film producer.

Instagram

Owned by Facebook, Instagram is a quick way to get your message to your social media community. With Instagram, you can add photos and videos with filters that will entice your clients and potential customers to buy your products and services.

Instagram is a social media hub where people can identify with your business. If you do not have an Instagram presence, you run the risk of being forgotten or completely ignored, especially if you want to grab the attention of a younger audience.

Snapchat

Hot on the heels of Instagram, Snapchat is a fun social media application that your clients and customers will love. Not only can you share your promo codes and give VIP access, but you can also feature your followers. If you would like more information regarding Snapchat, call or click and schedule a no obligation consultation with Knoxweb.

Pinterest

If you are targeting women, Pinterest could be the way to go. A virtual bullet board, the average user on Pinterest will spend 14 minutes or more on the social media website every time they log in, and with Pinterest being the fastest growing network back in 2014 at 97 percent, you would be crazy not to look into advertising on Pinterest.

Of course, there are dozens of other social media channels where you can boost your online presence including YouTube, LinkedIn, and Twitter.

Social media is here to stay, and if you are interested in social media advertising, Knoxweb can help. Call or click and schedule an appointment for social media advertising with Knoxweb today.

Social media advertising really can make a difference to your business or organization. Call or click and talk to Knoxweb now.

Video Marketing with Facebook and Periscope

video marketing

Video Marketing has certainly changed over the years with people posting videos on all sorts of social media channels, but how do you know which avenue is best for your business or organization? Now that Facebook is in on the act with its Facebook Live feature, and Twitter has Periscope, YouTube may have some competition.

The live video streaming market is huge and can support quite a few niche markets, but can Facebook Live and Periscope compete with YouTube?

Facebook Live

Streaming live on Facebook is easy. All you have to do is hit your update status and tap on the man with the hallo. Live users can add descriptions before going live and can see how many and who is viewing the live video. Facebook Live is a great way to market your business or organization, but you have to make sure that you engage with your users. After streaming, you have the option of saving the video to your timeline so that others can see it later, or you can simply delete it.

Discovering a live video is easy as it will appear in your news feed. Facebook Live also has a Subscribe option so you know when that particular person or business has another video going live.

Facebook Live rolled out to the public in April of 2016 and has proved to be quite popular, as you do not need a separate app that you’ll have to load and learn how to use.

YouTube Live Streaming

To get you started streaming live on YouTube all you have to do is set up an account, and verify your phone number. Once you have set up your live streaming YouTube account, you will be given a link so that you can publicly host live streams.

With YouTube Live, you can schedule the stream or watch it immediately. When you have live streams scheduled, you can change your privacy settings. Other options include the ability to save a live stream backup.

Facebook Live users are quickly finding a home with businesses and organizations clamoring to come up with clever video marketing ideas.

YouTube Live has attracted thousands for sports, news, tutorials, and game play. With YouTube Live you can interact with your audience, will making customized video/audio allowing you to monetize your businesses live streaming videos with ads. You can even make a highlight reel.

Periscope

Purchased by Twitter for a staggering 100 million in January of 2015, Periscope is all about streaming live.

Periscope is easy to use once you have opened a Twitter account using your phone number. With Periscope, you just add a title to your broadcast before deciding to go public or private. You can also limit your chat or tweet your live stream while managing your location settings using one of the three icons. When you start your broadcast you can save it, share it or delete it.

One of the biggest differences between Periscope and Facebook Live is that you cannot schedule live streams or record video to stream at a later date or time with Periscope. However, Knoxweb explains that Periscope is great for sharing something immediately.

If you would like more information regarding video marketing, call or click and talk to a professional from Knoxweb today.

Facebook Live for Your Business

Facebook Live

Facebook Live is a new video marketing tool available on the largest social media website on the planet, and if you have been following the Knoxweb blog, you will know that video marketing is the strongest, if not THE strongest way to optimize your business or organization on the World Wide Web.

Facebook Live is a feature that allows you and your business to connect with fans, followers, and friends by sharing video in real time. Although it has been slowing rolling out since August of 2015, Facebook Live has been slow to get going, but like a freight train is becoming more popular, but how do you incorporate the Facebook Live feature into your marketing campaign?

Originally introduced to a select group of Facebook users, the Live feature was created to control the bandwidth demand and to create less noise through the Facebook feed. Although there are several live streaming services available, Facebook Live will be the one to watch. Keep in mind; you can still upload videos on your Facebook page.

Broadcasting

If you are broadcasting through your Facebook profile, all you have to do is update your status and click the, “Live,” icon. Your title is actually the status update. Write a description that will go into your news feed and in your notifications. Just like your other status updates, you can choose your audience before you hit the live icon. You can choose friends only, specific friends, or you can go public.

Point your camera device outward or at yourself depending on what you are trying to broadcast. During your Facebook Live broadcast, you will see live viewers who are tuning in, liking and commenting in real time. With FB Live, you can even answer in real time. While fans, friends, and others are watching your live broadcast on Facebook, they can subscribe so that they will be notified the next time you and your business go live. Once you have ended your broadcast, it will be saved on your timeline, just like any other video.

Following

Make sure that you have the Facebook Follower Option enabled before you go live, as it will allow you to reach a larger audience. Even people who aren’t your friends can follow you and receive public updates. You will find it in your personal profile

Enable the Follow feature by going to your settings and clicking on Followers located in the column on the left. Next, select, “Everybody,” can follow me. Now friends and followers will be notified every time you and your business or organization goes live. Keep in mind, that if your posts have previously gone public and you want to share your next live broadcast with friends only, you will need to go in and select that option.

Improve your Video

Knoxweb recommends that you make sure you know what you are talking about before you go Live. Plan ahead, as there is nothing worse than a video about nothing. Rambling discussions will turn off your followers who may not tune in the next time you decide to broadcast live. Planning can do wonders for your reputation and your bottom line.

Write a title that relates to what your broadcast is about and don’t forget to make it compelling. When people are notified that you are going Live, the only thing they will see is the title. Your title is what will make them decide whether they want to watch your broadcast or not.

If you are compelled to go Live on Facebook, make sure to read a future Knoxweb Blog where you will learn some marketing tricks that can help your broadcast reach the right people.

Is Website Content Really King

website content

Website content is important, but according to Knoxweb, your website content isn’t the only thing that will boost your SEO ratings.

Content is Never Enough

The most well thought out content that is both educational and informative is never enough. You may have the best website content in the world, but if it isn’t promoted the right way, no one will ever see it.

One of the biggest complaints that people have is that their great content isn’t being read. Content creators have had the problem since the beginning of time. Knoxweb can help promote your website content and your website so that you can reach your target market while attracting new audiences. Being able to convert your readers into subscribers is the first step in getting people to read your blogs. Once you have a solid subscriber base you can look at new ways to promote your blogs with the help of Knoxweb.

Promotion

Knoxweb has the expertise to optimize your content all over the World Wide Web. Knoxweb can create social media pages that will carry your website content to the people who need it most. Catchy and eye-popping posts are what you will need if you want to optimize your content. Knoxweb can also provide you with analytical tools that can help you understand what posts work best and what posts didn’t do so well.

According to Knoxweb, there are a few more things you can do to give your website the boost it needs.

Solid Strategies

When you schedule an appointment with Knoxweb for website content, it is important that you know whom you want to target. What do you want them to do once they read your content? Without knowing, you will be wasting your time. Have a solid plan when you post your content. Your blogs and articles need to be targeted to your audience; otherwise, your sales will begin to slip.

Experiment

If you follow the Knoxweb Blog, you will know that the web has been like the old west since its inception back in the 90s, with experts trying anything and everything to see what works and what doesn’t. By testing different social media sites and promotional strategies, you will be able to define what practices are best for your business or organization. Talk to Knoxweb who has the proven skills to avoid the hit and miss that comes with experimentation.

Do Your Research

Check out the competition. See what businesses in your market are doing to attract customers and potential clients. Read their content and find out why they are doing better in the search engines than you are. Keeping a leg up on your competitors will go a long way when it comes to planning your online marketing strategies.

When it comes to website content, it has to be thought provoking, entertaining, or educational, but how you get there really depends on your skills. Knoxweb can help promote your amazing content letting you get back to building your business.

If you would like more information regarding website content, social media marketing, web design or mobile web development, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Common Facebook Advertising Mistakes

Facebook advertising

Facebook advertising is still one of the best ways to expose your business or organization on the World Wide Web.

One of the first things to remember when it comes to advertising on Facebook is that people are not on the site to shop. Just getting them to pay attention to your paid for posts can be difficult, but not when you contact Knoxweb for Facebook advertising. Knoxweb understands how to write compelling ads on Facebook that will get you likes and sales.

Below are a few common mistakes that companies make when it comes to Facebook advertising.

Weak Offers

The offer is the point of your entire ad and if it is the right one, directed at the right audience, you will see an increase in sales. It can be tricky to create an ad that will stand out from the barrage of Facebook ads. When you are planning your social media marketing strategies make sure that you start with a strong offer that people in your target market cannot refuse.

The Headline

Your headline needs to be persuasive if you want a successful outcome from your Facebook advertising. A good headline should answer one question, why will the reader care. What is beneficial, and most importantly what do they get out of it. Make your headline stand out and you will see a return on your investment.

The Copy

According to Knoxweb, who has been in the web business since 1996, ads that work are straightforward, simple and to the point. Your copy is meant to give you click throughs so you want your copy to be short and sweet. If you go into a long drawn out explanation of the benefits and features, you may lose potential sales. Grab attention in your copy and you will see better results. The best copy needs to support your primary value proposition while giving credibility to your claim.

Pictures

A picture really does paint a thousand words, and let’s face it, Facebook is very visual so photos and videos are imperative. Knoxweb explains that Facebook posts that include pictures or videos receive nearly three times more engagement. On Facebook’s Instagram site, pictures that include faces receive nearly 39 percent more likes. However, there is a wrong and a right way to include pictures into your Facebook advertising posts. Schedule an appointment with Knoxweb who can help you create compelling social media advertising posts that will boost your return on investment.

Call to Action

The most important part of any social media marketing campaign is your call to action. It’s important to direct your viewers so that you are getting what you are paying for. Unfortunately businesses and organizations make the mistake of overlooking the call to action making it one of the most, if not the most overlooked element when it comes to Facebook advertising.

When it comes to social media, it is still very much like the Wild West, and unless you know how to get yourself over the hurdle, you could end up hurting your business. Hiring a professional Facebook advertising company such as Knoxweb can help.

Call or click and schedule your no obligation consultation today.

Internet Marketing Plan 2017

internet marketing

A new internet marketing plan can be yours now, and with the New Year just around the corner, there has never been a better time to boost your online presence with the help of Knoxweb.

Knoxweb understands the fickle world of the web and can help your business or organization with an internet marketing plan that will outshine the competition. Email marketing, strategic SEO, unique content, mobile app development, and of course, social media marketing are just a few of the services that the oldest and most established web design company in Knoxville has to offer.

Email Marketing

If you follow the Knoweb Blog, you will know that email marketing is still a viable outlet for your products and services. Email marketing can be used to build trust and loyalty while building solid leads and prospects. Email marketing can be used to keep in touch with current and past customers. Your email customers will have already developed a relationship with your business or organization giving you a leg up when it comes to your social media pages.

SEO

Search Engine Optimization is what drives your internet marketing plan, and if you aren’t incorporating white hat SEO into your content, Google isn’t going to like you very much. White hat SEO uses optimization and other web techniques and strategies that are directed towards a human audience. Black hat SEO puts its focus on the search engine disregarding Google’s mission statement, which is to put the user first.

Content

Content has and always will be the reason people go to your website. Users are looking for information that pertains to whatever it is they are looking for, and if that information is carbon copy to everything else that comes up on the first page of a search engine, your company will be passed by. Talk to Knoxweb about unique and informative content that will tell the world what you are all about.

Mobile App

These days having a mobile responsive website is essential to your internet marketing plan. However, do you really need a mobile app? There are all kinds of mobile apps on the World Wide Web that people use every day to find a restaurant in Pigeon Forge or a B & B in Gatlinburg, but getting an audience can be tough, especially if you aren’t sure what kind of mobile app you want or need. Schedule an appointment with Knoxweb who can steer you in the right direction and determine if you really need a mobile app or just a better mobile website.

Social Media Marketing

Knoxweb understands the power of social media, but also knows it takes time. YouTube, Facebook, Twitter, Pinterest, Instagram and the newest and fastest growing kid on the block Snapchat are just a few of the social media networking sites that can help your internet marketing plan. Talk to the social media guru’s from Knoxweb about a solid social media marketing plan that you can include in your internet marketing strategies.

January 1 2017 is fast approaching and if you want to step up your internet marketing strategy for next year, call or click and schedule an appointment with the team from Knoxweb who can help you come up with a solid plan for your business or organization.

Call or click today.

Social Media Marketing and Vine

social media marketing

Knoxweb will tell you that Social media marketing is getting tougher these days, especially with the recent announcement from Twitter regarding Vine. Vine you say?

Vine was the most popular short form video app that Twitter was hoping would complement its text based social media site with a community of creators that were building their entire business around the new video app, but now that the mobile app is going to be discontinued in the coming months, what will happen to Twitter?

If you follow the social media trends, you will know that social media sites, such as Facebook and LinkedIn probably aren’t going anywhere anytime soon. However, with this announcement from Twitter regarding it’s short form video app, it is hard to predict where to put your ad dollars, especially if you are putting a lot of your efforts into social media marketing.

So what if you have already posted Vines for your business? Well, according to Twitter, the videos that have already been posted will not be deleted, at the moment anyway. Twitter was quoted as saying, “We value your Vines, and are going to do this the right way.” With that being said, you will still be able to download and access your Vines.

So what happened to Vine?

Twitter purchased the short form video app for a rumored 12 million dollars before it was even launched back in the later part of 2012. Launching in January of 2013, the looping clips slowly started becoming popular for visual effects, sports highlights, and comedy. Just like YouTube, Vine celebrities instantly became popular as their video clips starting going viral, one of the most notable stars is Shawn Mendes, but unfortunately, Vine never got to where Twitter had hoped it would with the co-founders of the company quitting because Twitter was tight when it came to investments in the Vine. Once Instagram launched it stunted Vine’s growth as well as Twitters. Now that Snapchat is on the scene, there just doesn’t seem to be enough room for Vine.

According to Knoxweb, who is continually on the pulse when it comes to social media marketing, Twitter just may be on the way out as well. Analysts say that Vine’s Closure happened because Twitter wants to concentrate on its core.

Knoxweb explains that Vine fell below the top 100 Free Available Apps in the Apple App Store in January of 2016 and never recovered. Just like Twitter, Vine was unable to become a popular platform where people can feel comfortable posting. Unlike Facebook and Instagram, Vine never developed a community where people felt safe. Twitter has the same community problem, and although still very popular, just doesn’t have the platform that Facebook or even Pinterest have.

Social media advertising can be quite fickle, and if you follow the Knoxweb Blog, you will know that the website development company in Knoxville has been building websites since 1996 before social media even existed. Knoxweb can help you understand what social media sites are best for your business or organization.

If you find social media confusing, it’s time to call and schedule an appointment with the social media marketing experts from Knoxweb. Knoxweb can help you unravel the web giving you sound advice when it comes to your online advertising budget.

Call or click for a no obligation consultation with Knoxweb today.