Tag Archives: knoxville SEO

SEO is it Still Relevant in the Digital World?

SEO, or search engine optimization is still relevant, however, if you follow the Knoxweb Blog, you will know that SEO strategies have changed over the years.

Search engine optimization

SEO and Digital marketing have been named the golden eggs for troubled businesses. While digital marketing used to be a revenue center, it has become a real cost center.

What used to be free on the web now costs and it isn’t cheap. Some SEO experts will charge an arm and a leg promoting their ability to get you at the top of the search engines.

SEO isn’t about Stuffing

Back in the day, digital marketers believed that more was better. Google got wind of that real quick creating algorithms to punish business owners who stuffed their content with keywords that made no sense.

Back in the late nineties and early 2000s, search engine optimization was affordable, sometimes free. Google killed the SEO dream with its algorithms and rules. Google and the other search engines want informative content that makes sense. That is what search engine optimization is like in today’s world.

SEO Today

According to Knoxweb SEO is very different than it was a decade ago. While some web design companies are claiming that SEO is dead, Knoxweb doesn’t agree.

Google changes its SEO algorithms quite frequently and just wants to make sure that users are getting what they are searching for. Google is smart and knows when to flag text that is unhelpful.

SEO Tips that Help in Today’s Digital World

Unique Fresh Content

Beware of anyone on the net selling blogs for next to nothing. In most cases, you will receive duplicate content. Google knows when content has been copied and pasted. If you use someone else’s, your rank will be affected. Knoxweb has a team of professional content writers that provide businesses just like yours with unique and thoughtful content that will boost your ranking.

Content that is Useful

Users are searching the net for a purpose and a reason. They want the right answers to the questions they are asking. Make sure that your content is useful. You want to make sure that your content answers a specific question or query.

If you are writing your own content, answer a question that you would ask Google and go from there. Useful content is by far one of the best ways to boost your SEO.

Keyword Specific SEO

Using specific keywords and keyword phrases will help people find your products and services, however, be careful of keyword stuffing. A professional content writer from Knoxweb has the experience and expertise to create compelling content that is integrated into your content.

Knoxweb would never use dozens of keywords in one blog or page. Consequently, your ranking goes up as the writing team concentrates on two or three keywords in each blog or piece of content.

Research your Keywords

In case you didn’t know, keywords and keyword phrases should be researched. A good professional content writer knows how many times someone is searching for a web design company in Knoxville. With keyword research you know the volume of your searchers, where the live and how competitive your keyword is.

Content Marketing

Booming in 2018, content marketing is the biggest part of search engine optimization, but not the only piece of the puzzle. By incorporating on page and on site SEO into your existing content your ranking could go up. Ask Knoxweb about a website upgrade that can fix your site speed, links, URLs, code, and images. Google and the other search engines will pick up any new additions or changes to your website.

Backlinking for SEO

Continue to use and ask for quality links to your website. If Bon Appetite is linking to your cooking site, it will have a much better affect than your Facebook Page will. With that being said, small steps will get you there so keep posting and tweeting.

If you would like more information regarding SEO, digital marketing or a website upgrade, call or click and talk to the team from Knoxweb.

Knoxweb understands the internet, and will help your business grow. Call for a no obligation SEO consultation today.

How SEO Has Changed Over the Past 10 Years

SEO

SEO, better known as Search Engine Optimization, is a tool used by digital marketers to boost your online presence. SEO is still very relevant in this day and age, but has changed considerably in the last ten years.

Knoxweb has been in the web development and web design business for more than 22 years and understands the algorithms set forth by the search engines. As a result, your ranking on Google, Bing and the other search engines will improve.

In its infancy, SEO meant keyword stuffing and back links. Today high quality content and strong links are still the primary focus when it comes to SEO, but what other changes have occurred in the past 10 years?

Mobile Prioritization

Exceeding desktop traffic for the past three years, mobile searches have changed the way SEO works. If you follow the Knoxweb blog, you will know that a mobile website is extremely important. Search engines are now developing algorithms that make it easy to search for anything and everything on a mobile device. In fact, Google penalizes websites that are not mobile friendly.

Keyword Stuffing is Dead

Keywords used to be what search engines used to index your page content. In those days, if your webpage didn’t have a keyword that was specific to the blog or article, it would not appear in a search result for that particular keyword. In the past, keywords were stuffed into the blog or article in order to boost page rank. Search engines changed those algorithms so that keywords and keyword phrases worked with each other.

Content Remains Supreme

With the deterioration of keywords, brands started shifting marketing efforts. This meant producing good content that was useful to the audience. Today, this is still in effect with high quality content reigning supreme when it comes to the top of the search engines. Websites that contain poorly written content with poor grammar and spelling mistakes usually get bumped in rank. Poorly written content shows no authority. The same goes with websites that copy and paste from other websites. Duplicate content could de-rank or de-index your website. Ask Knoxweb about professionally written content to avoid duplicate or poorly written content.

Link Schemes are No Longer Viable

Linking has also changed. Today, search engines and users get a signal when your website produces authoritative and relevant information. You will receive more crawlers and visitors using links, however, those links need to be relevant to your content.

Back in the day, some websites used link schemes to boost their ranking. Although it used to be considered a, “White Hat,” SEO tactic, Google put an end to that in 2013 calling link building practices, “Black Hat.” Knoxweb recommends natural link building to attract the attention of the search engines.

Social Media Proliferation

Although Google denies it, Knoxweb knows that social media affects Search Engine Optimization. Social media allows you to distribute your content in a variety of ways to meet the demands of users. Google serves its users with content that meets the user’s needs. Your brand and reputation can get a much-needed boost when you incorporate social media into your online marketing strategy.

Becoming an SEO master takes time and dedication. Knoxweb are the Search Engine Optimization experts who can improve your rank and your online presence.

Call for a no obligation consultation with Knoxweb today.

Search Engine Optimization is Still Alive and Well in 2018

Search Engine Optimization

Search Engine Optimization is imperative if you want to rank in the search engines, and if you aren’t using SEO in your online marketing campaign, you could be hurting your ranking on Google, Bing and the other search engines.

Knoxweb has been in the web world since 1996 and knows a thing or two about Search Engine Optimization, and although things have changed over the past few years, the importance of SEO in your advertising strategy is necessary.

Although video marketers are claiming that Search Engine Optimization is dead, which is what they say every two or three years, Knoxweb says it isn’t so. Critics of SEO claim that Search Engine Optimization is dying, however, Knoxweb knows better. Although there really hasn’t been a shift when it comes to traditional Search Engine Optimization, it needs to work hand in hand with high quality content. Good quality content with proper SEO will rank high in the search engines.

Previously, Google allowed for low quality content with far too many links and keyword stuffing. The new algorithm created by Google doesn’t allow for keyword stuffing and will actually penalize you for it, as it really holds no value to a user.

Never Overlook SEO

It certainly comes as no surprise that companies are now receiving more inquiries via search on a mobile device. Because mobile is surpassing desktop use, a mobile website is imperative. According to the Knoxweb blog, not being mobile will affect your rank in the search engines. Knoxweb can help you optimize your website so that it will load quicker and be much more user friendly.

Real Speech Patterns

Speech patterns using short and long tail keywords are what most users will say into their phone or mobile device when searching for a business or organization. A professional blog writer from Knoxweb can incorporate keywords using natural speech patterns for better SEO.

User Experience

Knoxweb knows that there is nothing more important than user experience. Google, Bing, and the other search engines pride themselves on offering the best search experiences on the web with sites that are easy to navigate while holding value to the user.

What the Search Engines are Saying

Although most search engines give users advice on SEO, they are not the authority when it comes to Search Engine Optimization practices, which is in the hands of the algorithm writers. The blog writers from the search engines offer advice as to how you should incorporate SEO into your overall online marketing plan, but are sworn to secrecy when it comes to the algorithm rules and regulations. What is important to remember is that old SEO tactics are dead in the water, and while Search Engine Optimization is still relevant in 2018, you have to know how to incorporate it into your content and that is where Knoxweb comes in.

Become an Authority

High quality content that has an authoritative tone will attract the search engines. When you product high quality content, with the help of a professional blog writer from Knoxweb, your audience will subscribe to your blog, comment on your social media posts and share your well thought out professional content. Well-written content will pay off in spades when you work with the team from Knoxweb.

SEO is still very relevant when it comes to your online presence. However, without good quality content and thoughtfully placed keywords, you may as well pack up and go home.

If your online marketing strategy has seen better days, call or click and talk to a team member from Knoxweb who can help you come up with a well thought out and researched Search Engine Optimization plan that will get your results.

Call or click today for more information regarding SEO.

Search Engine Optimization is Still Relevant in 2017

Search Engine Optimization

SEO or Search Engine Optimization is still extremely important and relevant to your overall online marketing campaign, but how has SEO changed, and what can you do to increase your ranking on the search engines?

According to Knoxweb, there are a few tricks to the trade if you want to improve your Search Engine Optimization.

Publish Relevant and Unique Content

Content that is fresh, unique, and relevant is the number one thing that will drive your ranking up on the search engines. According to Knoxweb, there is no replacement for professionally written content. Quality content that is created for your demographic gives your website relevance and authority.

By identifying a keyword or phrase for every page and using it throughout your content, you will see a boost in your ranking. Remember to use tags and links, but don’t go overboard. It will not work in your favor if you sacrifice great content for Search Engine Optimization. A professional blog writer will write for the user, not Google or Bing.

Update Your Content

Quality content needs to be posted regularly. A weekly or monthly blog will put you on the good list when it comes to SEO. Content that is updated regularly is a wonderful indicator of how relevant your website actually is. If you aren’t posting regularly, or just don’t have the time, you may want to consider a professional blog writer from Knoxweb.

Your Website Should Be Link Worthy

Focus on relevant links within your content. Using those two little words, “Click here,” will not attract the search engines, as there is no value. When you link to certain words or phrases in your content Google and the other search engines will thank you for it. Links that go to different pages on your site or blogs that relate to the keywords in the page or blog will also help boost your SEO.

Think About Your Users

When you create your website and post regular blogs and articles, it is important to write for the user, not the search engine. Throwing together a bunch of words and phrases that don’t make sense is one of the biggest mistakes that you can make when it comes to Search Engine Optimization. Hiring a writer who is well versed in the English language understands how to write for the user AND the search engines.

Don’t Forget About Social Media

Although the powers that be at Google have said that social media signals aren’t a ranking factor that is beginning to change. In fact, Google has recently confirmed that links you share on Twitter and Facebook are now being used for ranking signals.

Regardless of what is in store for Search Engine Optimization in the future, you can be sure that social media isn’t going anywhere. In fact, social media is growing by leaps and bounds.

Search Engine Optimization is a tricky business, and one that is best left to the professionals. Knoxweb has been in the web business since 1996, and is constantly keeping up with the SEO trends that seem to be changing on a daily basis.

If you would like some help with your SEO, call or click and talk to the professionals from Knoxweb who can help you come up with an online marketing plan that can help your Search Engine Optimization. Call or click today.

Can a Business Blogger Help Your Business?

business blogger

A business blogger is more than important, a business blogger is vital if you want to optimize your content on the World Wide Web. When you hire a professional business blog writer, you can be assured that you will be getting the best content available regardless of your product or service.

Google Likes it Fresh

According to Knoxweb, fresh content is one of the best things you can do for your SEO. Posting unique and quality content on a weekly or monthly basis, some businesses actually post twice a week, you will be giving the spiders what they are looking for.

Every update that you post on your website plays an integral part when it comes to interaction with search engines, customers, and unique visitors. A business blog is considered a new page entry and help your ranking on the net.

If you have a static website, in other words, no fresh content, the search engines will see you as a, “Dead.” Without fresh content, the search engines will figure that you have nothing to offer, therefore, no life.

Fresh Content and Frequent Indexing

Fresh content may not give you a higher index, however, the more often you post articles, new web pages, and blogs, the more often search engines will stop and pay a visit to your website.

Search engines use robots, crawlers, or bots that are high tech programs that have been designed to scan the web. The crawlers index sites based on algorithms that are determined by Google and the other search engines. A professional business blogger will keep your site updated with unique, quality content that the search engines potential clients and customers will love. Without a professional business blogger, you could be penalized, especially if your content is poorly written, copied from another site, or stuffed with keywords.

The More Content the More Keywords

With fresh content, you are giving your business or organization the opportunity to use text that contains more keywords. Keywords rank high on the algorithm charts for ranking and indexing. With a professional business blog or article, you can optimize the text with keywords that will attract both the search engines and the visitors to your website.

A professional business blogger from Knoxweb will write fresh content that contains a different aspect of the industry each week concentrating on a different set of keywords or keyword phrases. Every time you post something new and incorporate those keyword or keyword phrases into the text, the search engines are going to find you. Just remember that Google doesn’t really care how many keywords are in your content. Google is searching for high quality unique content, and will give you the thumbs down if you stuff your content with keywords.

Of course, keywords are still a big part of SEO, but you certainly shouldn’t build an entire Search Engine Optimization campaign around a keyword phrase or keyword. A professional blogger will write quality content with keywords, but keywords and keyword phrases that are placed naturally into the text. Content that answers questions, offers an explanation, or offers quality information will help your SEO and your ranking on the search engines.

Google Really Really Likes Frequent Updates

As the King of the world when it comes to search engines, Google has a huge influence when it comes to website development, website design and of course webmasters. If Google rewards your website with a higher ranking, you can bet part of the reason is your frequent website updates.

If you frequently update your website, at least twice a week, Google will consider your website frequently updated. Googlebots continually crawl the web searching for updated and new web pages before adding the new content to the index. Updating frequently with valuable and reliable information will give you a much better chance of ranking higher on Google.

If you need a professional blogger to come to your rescue, call or click and schedule an appointment with Knoxweb. The team from Knoxweb has the knowhow and really can boost your SEO.

Call or click now.

When you Dominate SEO Google will Reward You

SEO

SEO is imperative if you want to rank in the search engines, and with Google’s birthday on September 28, it’s important to remember what Google stands for and what it expects from its users.

Google’s focus is to offer relevant search results that are accurate and fast. With that being said, Google is constantly changing its algorithms using names such as Penguin, Hummingbird, and Panda, to name a few. However, when black hat SEO methods, which include keyword stuffing and link buying started invading and dominating Google’s search, something had to be done to keep Google relevant. Algorithms were adjusted to seed out spammers, scammers, and spoofs.

Unfortunately, SEO has been looked at the wrong way. People tend to look for the best way to do the least work for the best return when in fact, it’s just the opposite. SEO takes time, and if you are attempting to do it yourself, it could hurt you in the long run.

According to Knoxweb, Google needs to trust you, if they don’t you will not rank well. When Google trusts you, you will rank consistently hire in the search engine results. For Search Engine Optimization to work properly, you need a professional from Knoxweb.

Indexing

Brand new websites will have a tough time ranking on the search engines as they have newly indexed pages. Indexing refers to the age of your pages, the age of the domain, and the age of your website, not when it was released or even registered.

Your Authority Profile

Google wants and needs a web profile that will signify authority. If you have fresh and unique content along with good quality links across the World Wide Web, you will be seen as an authority in your field. A healthy link velocity on your website will boost your SEO and help your search engine ranking.

Content

Knoxweb explains that skimping on content is the biggest way to lose your rank on the search engines. Having relevant content that isn’t stuffed with keywords, is informative and thought provoking will impress Google who will reward your efforts with a higher ranking. Content really is King and if you have a great website with poor content, it won’t help your ranking on the search engines. Well-written content that is highly engaging and keyword centric will go a long way when it comes to your search engine results and your SEO.

Knoxweb has been the web design and web development business since 1996 and keeps up with the ever-changing algorithms brought forth by the most powerful search engine in the world. If Google is punishing you for keyword stuffing, copyright issues, or poor content, you can bet it’s for a very good reason.

Mobile Friendliness

If you follow the Knoxweb Blog, you will know how important it is to be user friendly. These days more and more people are reaching for a mobile device to find information, to shop and to locate a business. If your website isn’t user friendly, Google won’t appreciate it. In fact, they will penalize you for it with a lower ranking on the search engines.

If all of this sounds like too much work, call or click and schedule a no obligation consultation with Knoxweb. Knoxweb are the SEO experts and can help you improve your ranking on the web.

Call or click for your no obligation consultation today. Search Engine Optimization is just as important as it always was.

Call or click today.

Mobile Web Design for the Future 2017

mobile web design

Knoxweb’s mobile web design team has the skills and the knowledge to take your outdated website and turn it into a user-friendly mobile responsive website that will boost your Search Engine Optimization.

You would have to be living on another planet not to realize that everyone in the world is going mobile. In fact, mobile has surpassed desktop and laptop use with over 50 percent of web surfers getting their information on a mobile device. Without a mobile web design, you will lose clients and customers.

People are addicted to tablets, Smartwatches, and of course, Smartphone’s. If you are not responsive, regardless of your industry, you will not rank well on the search engines.

Be Responsive Not Unresponsive

When mobile web browsing took the lead over desktops and laptops, Knoxweb wasn’t surprised. Knoxweb has been in the web business since 1996 and has kept up with the web, which is moving faster than most experts had predicted, and with clients and customers using just one device, the Smartphone wins over the PC every time. In fact, twice as many people who depend on one device for the World Wide Web choose a Smartphone or tablet over a desktop or laptop.

Although Knoxweb has always been in the loop when it comes to mobile web design, the team is a bit baffled as to why so many businesses, both small and large, seem to be ignoring the need for a mobile web design. Even with all of the published facts and statistics, some businesses and organizations simply refuse to go with a mobile web design. In fact, the failure to go mobile could be over 60 percent.

Google’s main focus is to help people find what they are looking for on the web, and with the majority of web surfing taking place on a mobile device, businesses that are mobile responsive will be favored by Google. If your website is optimized for mobile devices, it will help your SEO.

Below are a few more reasons to talk to Knoxweb about a mobile web design

Usability

If your site is hard to navigate, users will quickly head over to the competition. Mobile responsive websites are made to adapt to the size of the screen making every page easy to read.

If you are easily accessible, your users will have a better experience and be more likely to come back. Having a mobile responsive website is the key to a positive experience for the user. Customer experience has to be number one when it comes to your online presence. Remember, traffic and positive reviews are just a couple of the things that you will be rewarded with because of great customer experience.

Speed is Everything

Waiting for a page to load is annoying and can affect your SEO. A responsive web design will give you a better ranking on the search engines as it is optimized to load fast. Google may change its algorithms regularly, but they have remained consistent when it comes to website loading speeds.

Duplicate Content Not an Issue

Separate mobile websites, can be tough to manage. If your customer has to use a different URL from your desktop URL, Google may get confused, as the content is the same, even though the URL is different.

Duplicate content can damage your ranking. A mobile web design makes it quite clear to the search engines which content is important for indexing purposes.

Social Media

Mobile responsive websites are built for social sharing, and although sharing a post or page will not directly impact your search engine ranking, it will help you build a following. A larger audience means more engagement and more traffic.

A mobile responsive website is an essential part of online marketing. Call or click and schedule an appointment with Knoxweb who can help you with a mobile web design that will help your business grow.

Call or click today.

Professional Blog Writing to Improve your SEO

Professional blog writing

Professional blog writing is essential if you want to improve your SEO, and thanks to Knoxweb, you can have professional blog writing once a week or once a month, which will help your SEO. With a professional blog writer, your online presence will improve.

Even if your business doesn’t rely on an online reputation, your credibility is the key to your success. Hiring professional blog writing writers from Knoxweb will maximize your business or organizations online branding potential.

According to Knoxweb, there are a few reasons why you should consider a professional blog writer for your company’s website.

1. Your company’s website represents your entire business or organization. If you have content that is copied and pasted or is poorly written your SEO will suffer for it. Unique and highly engaging website content will get more subscribers.
2. You can connect with your customers more effectively, as professional blog writers understand how to write for a different audience. Of course, you wouldn’t market high school students the way that you market parents. A professional blog writer will help you analyze your audience so that your blog will target your chosen demographics.
3. Google will love you if you have unique and fresh content. If you do not have a professional blog writer on your team, your Search Engine Optimization will pay the price. Updating weekly or even monthly will maximize the potential of your SEO.
4. Professional blog writing will help you reach more users through social media. If you follow the Knoxweb Blog, you will know that people are more apt to share your blogs via Facebook and Twitter. If you are posting videos, Instagram will love you. A professional blog writer has the expertise and the experience to write effective titles and headlines that will get you noticed, not to mention the awesome content.
5. You will become an authority in your industry when you post regularly. Unique and fresh content will be taken much more seriously if you are trying to become a social media expert with your products and services.
6. Having a professional blog writer will help you communicate better with your clients and customers via email. Ask a staff member to take note of the professional blog writer’s postings as it will help he or she become more effective when it comes to posting comments and sharing.
7. You will be able to complete your online projects quickly and more effectively. With a professional blog writer on staff, you will be able to implement the planned projects more efficiently and more quickly. A professional blog writer can help develop business goals that everyone can understand.

It’s all about the Topic

Finding topics that you can write about can be difficult, especially if you are too close to your brand. You know it’s the best in its class, but if you are not a professional blog writer, your company will suffer for it. A professional blog writer can praise your products and services with interesting content that is unique an inspiring.

They Just Do It Better

If you are not a professional writer, the professional blog writing process may take longer than you thought, and unfortunately, the results from your blog post may not be powerful enough to give you the SEO results that you had hoped for.

Search Engine Optimization is essential if you want to get to the top of the search engines. Call or click and schedule a no obligation consultation with the SEO experts from Knoxweb.

Professional blog writing will make a difference to your online presence. Call or click now and talk to an expert from Knoxweb.

SEO Changes that Will Affect Your Business in 2017

SEO

Your SEO could have something to do with your faltering presence on the search engines. According to Knoxweb, Search Engine Optimization must be in place if you want to increase your ranking on Google, Bing and the other search engines on the web. Knoxweb explains that when done correctly, SEO can bring you to the top just after the paid for ads, but unfortunately, when done incorrectly it can have the opposite effect.

Google changes its algorithms all the time, and with names like Panda, Hummingbird and Pigeon, it’s not easy to keep track, especially when it comes to Search Engine Optimization. Since 1996, Knoxweb has kept ahead of the changes helping clients and customers with good SEO tactics and practices.

Bad Search Engine Optimization is much more than keyword stuffing. Bad SEO habits will destroy the user’s experience. With that being said, the worst sin in the world when it comes to Search Engine Optimization is Poor User Experience. When you read your content on your site, does it flow, is it easy to read and understand? If the answer is no, you are destroying your users experience.

As mentioned above, Google is always changing or adding to the algorithms and when the unofficially named Intrusive Interstitial Update went into effect in January of 2017, SEO changed yet again.

The update affects businesses who continually post intrusive pop-up ads on their website. The update was announced back in August of last year, but much like Googlegeddon, some didn’t pay attention. Google stated, “To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” Google will penalize you if your Interstitial ads:

  • Cover the content
  • Require dismissal before access to the website
  • Pop up without interaction
  • Above the fold looks like an ad, but has to be X’d out before the main content is exposed
  • Bothers or annoys users
  • Pop up ads appear, but aren’t necessary to your content or your website

Knoxweb explains that the best way to avoid the pop up and interstitial penalty is to think like the search engines. Google’s main objective is user experience. The King of the search engines wants all websites to be easy to use, honest, and intuitive.

According to Google acceptable interstitials or pop ups ask for cookie permission or age verification. Other acceptable ads include non-intrusive banners that hold entertaining or educational news items that are fresh and relevant.

Google is pedantic about creating an enjoyable environment and has always put the user first. These days the world’s most well known search engine is getting more searches than it ever has, and thanks to mobile technology, they are getting them from tablets and phones.

According to Knoxweb, Google receives around two trillion searches every year with over half of those searches coming from mobile devices. Add to the fact that mobile searches are changing the way that users search, always on the go, researching products and services and voice search, search engines have had to respond.

The screen on a mobile device is much smaller than a laptop or PC. The users experience is drawn and magnified putting everything center stage. If your SEO and content isn’t up to scratch your potential clients and customers will head over to the competition.

For your business to be successful in today’s environment, you need to enhance your online presence.

If you would like more information regarding SEO, call or click and talk to the Search Engine Optimization experts from Knoxweb. It really can make a difference to your ranking.

Call or click for SEO today.

Social Media Marketing Strategies that Work in 2017

Social media marketing strategies

Social media marketing strategies can be complicated, especially if you are trying to do all of your social media yourself. Posting on Facebook, sharing pictures on Instagram, posting videos on YouTube and keeping up with your business blog can be time consuming, but not when you work with the marketing team from Knoxweb.

Knoxweb has the skills to expand your social media pages to people who wouldn’t normally have access to your Tweets and Snaps. Knoxweb can help you come up with social media strategies that will get you more likes, comments, and shares.

A social media campaign helps reinforce your online marketing efforts. Talk to Knoxweb who can define your social media marketing strategies with increased targeting, focus and measurability.

The Plan

When you summarize your social media marketing strategies, you will become more effective. Make it clear and concise. Don’t make it so large that it becomes unattainable. Your marketing plan will help you determine whether you are failing to reach your mark or are successful. A simple plan will help you succeed in your social media marketing efforts.

Goals and Objectives

Just like anything in life, your social media marketing campaign needs to have clearly defined goals and objectives. Throwing up posts without thinking about your overall social media marketing strategies won’t do your business pages any good, in fact, if you aren’t careful, you could lose fans and followers.

Keep Track of your Social Media

Before you start your campaign, assess your social media accounts. See which ones are working and which one’s aren’t. Figure out what your demographic and target market is. When you know your audience you can tailor make your Tweets and Posts to reach your clients and potential customers.

Improve your Accounts

When you have weeded out which social media accounts aren’t working for you, Knoxweb suggests that you hone your business pages. You want your online presence to pop. Try optimizing your profiles for Search Engine Optimization as it can help you generate more website traffic.

When you cross promote your Pinterest, Instagram, YouTube, Facebook, Twitter and Snapchat accounts you can increase your fan and follower base. Make sure that all of your social media account profiles are completely filled out and that your pictures will work on all of your social media profiles. Knoxweb can help you optimize your accounts for your social media marketing strategies.

Do your Research

If you are unsure about what information and content will get you the most likes, comments and shares, surf the net for inspiration. See what the competition is posting and ask Knoxweb how you can appeal to a broader audience that you might otherwise miss. Check out what fans of the competition are posting and why.

According to Knoxweb, you will need to continually update and adjust your social media marketing strategies. Make sure that you use Google Analytics and record your failures and your successes. This will help your campaign and give you insight into who is and isn’t following you on social media.

Social media marketing strategies will help your online campaign. Call or click and schedule a no obligation consultation with the social media marketing experts from Knoxweb. It really will help your ROI. Call or click today.