A mobile friendly website is essential these days, especially if you want to show up at the top of the search engines. However, according to Knoxweb, there are still some businesses and organizations that have not converted their website.
If you follow the Knoxweb Blog, you will know that Google started penalizing businesses, organizations, and individuals who didn’t go mobile. Companies have been bearing the brunt of Googlegeddon since April of 2015 seeing their SEO ranking tumble considerably. If you used to show up at the top, but are now at the bottom of page 10, chances are you aren’t mobile or mobile responsive.
Even before 2015, researchers were seeing a leap from desktop to mobile device shopping. In fact, back in 2013 online shoppers were using mobile devices to purchase products and services. A whopping 55 percent of users who shopped online were doing so from their Smartphone’s. In December of 2014, tablets and Smartphone’s accounted for 60 percent of all time spent on digital media.
Below are three reasons why you need a mobile friendly website.
Your Customers Expect it-These days people are using their mobile devices even if they are at home. Your customers are probably not sitting in front of a laptop or desktop, and if they are, they are probably using their Smartphone at the same time.
If you don’t give your clients and customers what they are shopping for and what they need, they will go elsewhere. People love to browse on their mobile phones, and if you can’t give them what they need, you will lose business. Talk to Knoxweb about designing a mobile responsive website that will work on laptops, desktops, tablets, Smartphone’s and Smartwatches.
Google Will Not Be Happy-As previously mentioned, if you are not mobile friendly, Google will penalize you if you do not have a mobile friendly website. However, some websites are still using images, content and navigation that just doesn’t work on Smartphone’s and tablets. Once again, if users can only see your website the way it should be on a laptop or desktop, they will end up with an unsatisfying experience.
Kiss Your Clients and Customers Goodbye-If you don’t have a mobile friendly website, you are probably already noticing a decline in business. If you aren’t, you are one of the lucky ones. Go mobile with Knoxweb before you do because the clients and customers that are still using laptops and desktops may want to find you on their mobile device, and if they have to pinch and squeeze the screen, you just may lose them for good.
When you give users easy navigation, fast loading pages and a site that is streamlined with great products, services and content, you will be well on your way to increasing your client and customer base.
Keeping Google and your customers satisfied should be your goal, however, that is nearly impossible unless you have a mobile friendly website. A mobile friendly website will help your business grow.
If you want to know more about becoming mobile friendly, call or click and schedule a no obligation consultation with the mobile web design team from Knoxweb. It really could change the way you do business.