Tag Archives: Knoxville Organic Search Engine Optimization

SEO More Important than Ever

SEO

SEO or Search Engine Optimization is more important than ever, especially with the use of mobile devices. According to Knoxweb, having a mobile website can boost your SEO giving you better page results on Google, Bing and the other search engines.

Keywords

Online marketing is still about keywords, but keyword research has certainly evolved over the years meaning that SEO is different than it was back in 2010. Knoxweb recommends that you use long tailed keywords, as people who are using their mobile phones tend to use those same long tailed keywords. Make those long keyword phrases into questions so that people who are looking for your business can find you on Google. Think about it? Who doesn’t ask Google a specific question that is rather long winded? Make a master list of topical keywords and do your own research by typing in those keywords. This will give you an idea of what works and what doesn’t.

Optimize

Optimize for your users, not the robots. You want your website to be user friendly as your content shouldn’t just be search friendly. By combining the two, you will get more users and perhaps more sales.

SEO is about balance. You want to make sure you don’t over-optimize your content, as you will be penalized. Try to focus on the users experience and create content that is easy to understand and easy to read. Once you have created user-friendly pages you will see your page rank much better.

A Need for Speed

It is vital that you consider that mobile search is huge, with mobile searchers becoming more impulsive and more impatient. It is easy to understand why, especially if someone is doing a voice search while driving or looking for a website on a small Smartphone or tablet screen.

If you follow the Knoxweb blog, you will remember mobilegeddon, where Google changed its algorithm to favor websites that were mobile friendly. Businesses that ignored the new algorithm back in April of 2015 are certainly paying the price now.

I Want it Now

Use SEO for micro moments. Think about I want to go, I want to know, I want to buy, and I want to do and you will be well on your way to optimizing your website for your users, not the web.

Mobile devices have changed the computer world with people using mobile devices like never before. People want what they want now and if you can’t deliver, your potential customers and clients will go to the competition. They really have no choice.

Local Search

Tied to mobile optimization, your local search isn’t just for the brick and mortar businesses. Local mobile optimization applies to all industries and business models whether you are walking into a restaurant, or ordering something from a home based business.

Google Business

Ignoring Google Business is not a good idea, and if you have, your competition is probably already beating you to it. Google Business and Google Maps play a huge role in your SEO and in your online presence.

If you would like more information regarding SEO, website design or development or just want to boost your online presence, call or click and schedule an appointment with Knoxweb today.

Professional Search Engine Optimization for Proven Results

professional Search Engine Optimization

Professional Search Engine Optimization, or SEO seems to be getting more complicated, and if you are trying to do your own SEO for your business or organization, you could be hurting your company.

According to Knoxweb, a solid SEO plan is the only way to optimize your online marketing campaign. If you don’t understand SEO, you will never get the search engine results that you need to help your business grow.

Time is money

The biggest reason to hire a professional for your Search Engine Optimization is time. What is your time worth, and do you have enough of it to learn the SEO basics. Search Engine Optimization is constantly evolving and when you look at SEO complexities, you will be doing it all from writing your content and copy to ensuring that your code is user friendly. It is important to use off page strategies if you want to develop your website so that it performs well in the search engines. If you are running a company, you probably do not have enough time to do it all, and that’s where Knoxweb comes in.

Leave it to the Professionals

Even if you have learned some SEO and have implemented the strategies that are starting to give you results, your journey isn’t over. Professional Search Engine Optimization is a never-ending process. Knoxweb will build your website with the intent of ranking your pages with proven techniques that will work in the long term. Continued SEO efforts are essential if you want to stay on the first page of the search engines.

Knoxweb is a professional SEO company that takes the time to maintain your website and your search engine ranking. Not only will this boost your exposure on the web, but it will also give you better Google, Bing and other search engine results. Small business professional Search Engine Optimization will free up your time allowing you to concentrate on the core of your business or organization.

Instead of looking at how much you will pay for SEO, think about the money you will save when you hire a professional Search Engine Optimization expert from Knoxweb.

Before you attempt your own small business SEO, it is important to ask yourself if you can really afford the risk. If you get it wrong, you could be up for some serious penalties, which could take time to reverse. Had you hired Knoxweb to get it right in the first place, you will not have had the problem.

Long-term SEO helps drive traffic while generating leads and all-important conversions. With professional Search Engine Optimization, you are helping your business grow while making it more profitable.

The year is quickly coming to an end, and if part of your New Year plan is to elevate your presence on the World Wide Web, Knoxweb is here to help. With Knoxweb, you can come up with a solid online campaign that will improve your SEO and your profits.

If you would like more information regarding professional Search Engine Optimization, social media advertising, mobile website development or website design, call or click and schedule an appointment with the SEO experts from Knoxweb today.

Why You Need Good Search Engine Optimization

Knoxweb

SEO or Search Engine Optimization is constantly changing with Google, Bing and other search engines altering its algorithms to help people find what they are looking for fast. However, not all Web Development companies understand how Search Engine Optimization works, but Knoxweb does.

Knoxweb is continually keeping up with Search Engine Optimization to make sure that the clients who work with Knoxweb get the best exposure possible on the World Wide Web.

With more and more people using mobile devices to search for products and services, Google has made some dramatic changes with one of the most important happening in April of 2015. Googlegeddon was put into play meaning that businesses and organizations that did not have a mobile friendly website would be penalized.

Knoxweb explains that there are over 12 billion searches on the internet every year, and that is just in the United States. Good Search Engine Optimization is more important than every as it drives traffic to your website while gaining your company visibility. SEO can also help to boost your brand and increase your sales.

In the next few years, social media will be more prominent that ever. Facebook, LinkedIn, and Twitter are already being used by over 76 percent of marketers to help boost Search Engine Optimization. In fact, marketers will do almost anything to make their tweets and posts rank higher. Knoxweb predicts that your social medic content will indexed higher on Google, Bing, and Yahoo. So what does that mean for your business? In other words, the lines between social media and the World Wide Web will be blurred when it comes to Search Engine Optimization strategies. In fact, brand names profiles on social media rank higher than the website itself when it comes to search engines.

Videos have always been popular on the internet and will continue to do well when it comes to Search Engine Optimization. According to Knoxweb, videos are a great way to keep your audience engaged, informed, and entertained. However, most businesses and organizations are unaware that using enough videos will actually improve your search engine ranking.

Videos make up for 62 percent of Google searches worldwide. More importantly is that Google is starting to give more attention to blended searches and results with videos getting 50 times more organic or non-paid page ranks that static or plain text content. More marketers used video in 2015 and will continue to do so to improve Search Engine Optimization in 2016.

If you have been following the Knoxweb blog, you will know how important mobile optimization is. If your business is not mobile-friendly you will lose business. Keep in mind that your audience is all over the place using all kinds of devices including tablets, PC’s, laptops, phone watches and of course, Smartphone’s.

There were plenty of brands that became mobile friendly in 2015, but if you are one of the ones that refused to do so, you might as well shut down your business. It is imperative that you change the way you conceptualize your marketing and your Search Engine Optimization strategies when it comes to mobile devices.

For more information regarding Search Engine Optimization and SEO strategies, schedule an appointment with the SEO experts from Knoxweb today. After all, your bottom line really does depend on it.

A Mobile Friendly Website is Imperative

Knoxweb

A mobile friendly website is essential, especially since today is Cyber Monday. If your business is not equipped to handle all of your orders, it’s time to call in the team from Knoxweb who can create the mobile friendly website that you need so that you don’t miss out next Cyber Monday.

Knoxweb explains that a mobile friendly website is essential when it comes to people who shop online and if you are not sure why your website isn’t flooded with orders, it could have something to do with your website.

Your website will not look the same on a laptop or desktop as it does on your mobile device. The screens on both Smartphone’s and tablets are smaller than a PC or laptop and if your potential clients and existing customers have to squint to read your content, pinch the screen or zoom in to find out the information that they need, you will lose business.

Unfortunately, if an existing customer or potential client lands on your page and they have to grab reading glasses or jump through hoops to buy your products and services, they will go elsewhere, and according to recent statistics will never come back.

It really is a mobile world where people use their Smartphone’s and tablets to shop, check movie times, read menus, get directions, and find the best prices on products and services.

In case you are still on the fence regarding a mobile friendly website there is an unstoppable impetus that you cannot avoid, that impetus, Google. The giant search engine has included the mobile friendliness of your website in the algorithms that generate rank, and if you do not have a mobile friendly website, you will be pushed lower down the totem pole. If you let this continue, you could very well find yourself on page 50, especially if the products or services that you are trying to sell are popular in your area. The reason that Google has changed its algorithm is because the aim is to provide the best content in its search results optimizing them for mobile devices.

A mobile friendly website means more local clients and customers. In fact, according to Knoxweb, more than 50 percent of potential customers will search for a specific product or service using their tablet or Smartphone. On the go searches are also used when a would-be client or customer has finally decided to buy a specific product or service. In fact, the majority of consumers will visit the store within 24 to 48 hours.

Every day Smartphone use increases with a recent study indicating that 58 percent of Americans now own a Smartphone. About 61 percent of those users are men with 57 percent being women in the 30 to 49 year old demographic.

If you follow the Knoxweb blog, you will know that mobile use has now exceeded desktop and laptop activity.

So what’s the bottom line? Get your website mobile friendly and do it now. If you don’t you will continue to drop in the Google rankings and lose business.

For more information regarding a mobile friendly website, call Knoxweb for a no obligation consultation today.

Do You Really Need Search Engine Optimization?

Knoxweb

If SEO, otherwise known as Search Engine Optimization has you scratching your head, you are not alone. According to Knoxweb, most people do not have a clue how SEO works or why it is even necessary.

Knoxweb explains that Search Engine Optimization, or SEO, is the process of procuring traffic from the organic, free, natural or editorial search results on all of the major search engines that include Google, Bing and Yahoo.

All of the search engines have search engine results that are primary where website pages and additional content such as local listings, videos, and social media pages are ranked. The ranking is based on what that particular search engine considers as most relevant to internet users. There is no payment involved.

In more complex terms, Search Engine Optimization, or SEO, is an optimization using a methodology of tactics, techniques, and strategies that will increase your rank on the search engines. Research indicates that World Wide Web users will not usually click through dozens of pages on a search unless doing an enormous amount of research. So what does that mean for you and your business? Search Engine Optimization is critical when it comes to obtaining higher results organically on the search engines as it will improve your chances of a better ranking.

Although some analysts say that Search Engine Optimization is dead, that couldn’t be further from the truth. Knoxweb will tell you that although it has certainly changed drastically, it certainly hasn’t disappeared.

When you work with the Search Engine Optimization professionals from Knoxweb, you will begin to understand that the team thinks of SEO as more of a branding tactic than a marketing ploy. Knoxweb is constantly keeping up with the changes in technology so that you and your company can get the best results when it comes to Search Engine Optimization.

One of the biggest reasons that you should hire Knoxweb for SEO or Search Engine Optimization is that it really does work. Although things have changed, the techniques have somewhat remained the same.

Another reason that you should hire Knoxweb for Search Engine Optimization is that it is not going anywhere anytime soon. Based on how search engines are developing, it is highly unlikely that Search Engine Optimization will cease to exist in the near future. Remember on some level, even video and audio searches are going to depend on some type of keyword to find the website that pertains to what the user is looking for. Based on traditional text content, the continued success of practiced Search Engine Optimization techniques remains the same.

Probably the biggest reason to consider Knoxweb for Search Engine Optimization is your marketing budget. Compared to other costs that are associated with internet marketing, such as Pay per Click, lead purchasing or social media marketing, Search Engine Optimization will give you a healthy return on investment. Although social media advertising and PPC are important as one improves your image while the other will drive up your revenue, organic Search Engine Optimization is the foundation of your online presence.

If you are still scratching your head about Search Engine Optimization, it is time to call or click and schedule a no obligation consultation with the SEO experts from Knoxweb today.