Tag Archives: Knoxville digital marketing 2018

Are You Still Doing Digital Marketing Yourself?

Doing your own digital marketing isn’t the smartest thing in the world. Not only does it take you away from your job, but it could also hurt your business.

digital marketing

Knoxweb are digital marketing experts whether you want to improve your SEO or build a mobile responsive website. When it comes to making a difference on the web, Knoxweb will help you get there.

What Knoxweb Has to Offer for Digital Marketing

Since 1996, Knoxweb and the team of experts have shown businesses how to incorporate the digital world into their conventional way of thinking. Most web development companies in Knoxville have gone by the wayside because they didn’t keep up with technology.

The team are highly skilled and on the cusp when it comes to new ways of digital thinking. From web design and development to search engine optimization, social media marketing, professional blog writing, and video production, Knoxweb is the only name to consider for all things digital.

You Already Have a Great Website

You may have an awesome website that is mobile responsive and easy to use. However, if no one sees it, your business won’t grow, in fact, it could suffer for it. Your competitor may have a simple mobile responsive website that isn’t half as great looking as yours, and while this may have you scratching your head, there is one simple explanation, digital marketing.

As digital marketing experts, Knoxweb has the tools to grow your business with SEO tactics that are up to date and current. If you follow the Knoxweb Blog, you will know how search engine optimization has changed over the years.

How Do I Make Digital Marketing Work for Me?

For digital marketing to work for you and your business, you need to advertise. Whether you purchase Google Ads or incorporate social media marketing into your business, advertising is a must in the digital age.

With so many advertising avenues available, it takes an expert to locate the best avenues for your marketing dollars. Knoxweb will analyze your date to determine where your ad dollars would work best on the web. If your target market is female, Pinterest may be a better option than Facebook. If you are targeting millennials, Instagram or Facebook may be the place to put your cash.

Digital Marketing is More than Emails

These days digital marketing is more than sending out an email blast. In today’s world, consumers are turning to their Smartphone’s to answer text messages from small and large businesses. Whether you are a dentist reminding patients about a dental appointment or a clothing designer who is releasing a new line, text messaging for business is the best way to connect with consumers. Adding video to your text messaging will also boost your return rate, as everyone loves video. According to Knoxweb, video is more popular than text.

Professional blogging is one of the keys that opens the floodgates when it comes to search engine optimization and digital marketing. With well-written blogs, your content can be shared all over the web increasing your rank. Google and the other search engines love fresh content. Adding a new entry every week to your website will boost your rank.

I’ve Tried Digital Marketing Myself and it Doesn’t Work

Unless you are an SEO expert or a wizard at building mobile responsive websites, you haven’t tried it all. Search engine optimization takes years of know how. The professionals from Knoxweb are SEO experts and have the knowledge to help you climb to the top of the search engines.

Even if you consider yourself to be a professional writer, you won’t get a lot of subscribers if you don’t know SEO or SMO. Every writer from Knoxweb has been trained to add thoughtful keywords and keyword phrases into the text. This allows Google and the other search engines to locate you and your business.

Social media marketing also takes experience. If you think random Tweets and posts will get you more business, think again. It takes a well thought out plan to win the hearts of social media fanatics.

A Professional Touch with Digital Marketing

It takes a professional touch when it comes to digital marketing. Call or click and schedule a no obligation consultation with the experts from Knoxweb. You really will see a difference in your numbers.

Call or click for a consultation today.

Online Marketing Trends That Continue in 2018

The internet has changed online marketing with incredible tools that will change the way people do business on the web. However, according to Knoxweb, there are some trends to watch for as 2018 draws to a close.

Growth Hacking for Online Marketing

online_marketingBy teaming with designers, developers and other departments, you can transform your business.

Larger corporations such as Airbnb, Dropbox and Uber have had great success using growth hacking. Take Dropbox for example, when you join, the popular site will give you one gigabyte of space for free. For more free space, just get your friends to join using a link to your account. By doing so, that person will receive free space and so on.

Knoxweb believes that smaller companies are beginning to take the same approach with growth hacking tools that make it easy to conduct research. Ask Knoxweb how.

Programmatic Buying for Online Marketing

A powerful tool, programmatic marketing automates the process with real time bidding. With RTB, buyers can set network reach and bid price. Using real time, bidding online campaigns can be booked and flighted.  while being optimized and analyzed using DSP or demand-side software algorithms and interfaces. Because there are more tools that make programming easier, programmatic marketing could account for 70 percent of all digital advertising by the end of the year.

Knoxweb can incorporate programmatic marketing into your online campaign giving great results and an excellent ROI.

Facebook Tools for Online Marketing

Digital marketing lives online. However, Facebook is now providing marketing tools that allow you to promote your business to consumers in your area. Although Facebook is especially beneficial to companies that have multiple locations the king of social media is also valuable to small businesses and organizations.

Facebook’s new offline conversion tools help businesses track the physical location of the interested party. This allows you to see how well your ROI is doing.

Tracking Your Conversions for Online Marketing

Google is using a new service that allows you to track your store sales conversions based on visits and Google AdWords. However, other companies can provide a similar service. Talk to Knoxweb about tracking your conversions with affordable tools that will track your conversions for online marketing.

Voice Control for Online Marketing

Alexa and Google Home are entrenched in millions of homes all over America. As a result, it’s apparent that consumers are quite comfortable having a microphone that is always on in their home. Businesses will soon be able to take advantage of voice control with the help of Knoxweb.

By branding your voice with questions that your potential clients might have, you can improve your online presence. Voice control has complicated online marketing. If you follow the Knoxweb blog, you will know that is especially true when it comes to Search Engine Optimization.

It is important to be clever with voice control. You want to make sure you don’t get lost in the sea of paid for ads. If someone says, “Alexa, I need a new toothpaste,” Alexa will send you the first product that shows up in quick search. The brand of toothpaste that pays the most to be at the top of Google and the other search engines will be mentioned first. If you own a plumbing company, you can program Alexa to help consumers unclog a drain.

Online marketing continues to evolve. Knoxweb has the tools and the experience to help you create a strong marketing campaign. That affordable campaign will keep you ahead of the competition while improving your ROI.

Make the best of the rest of 2018 and schedule a no obligation consultation with the team from Knoxweb. Your online marketing campaign is about to turn the corner.

Call Knoxweb today.

Creative Digital Marketing Tips That Yield Results

Digital marketing is the most crucial part of any online strategy. If you follow the Knoxweb Blog, you know how important digital marketing is to your overall advertising campaign.

Below are some tips to include in your online marketing campaign.

Be Creative with Digital Marketing

digital marketingMake sure that your mascot, logo, color scheme, and other elements match your brand. If you want to catch the eye of the user, you must incorporate visual elements into your advertising. Be consistent with your brand so that people can identify your business when they see a post or an ad Make sure that you keep your creative fresh and relevant, especially on social media.

Watch Your Budget

Spend wisely as every platform offers different value. With the help of Knoxweb, you can analyze the outlets that will give you the best return on investment. By understanding the value of each channel, you can target your demographic more effectively.

Research Research Research

Research your data. Although you may have a slight inkling as to what is working best for your brand, it is important to be prepared for what’s ahead. By researching your past advertising efforts, you can determine what is working and what isn’t. If Google Ads are working better than Facebook Ads, you may want to redirect your advertising budget.

Create Unique Content for Digital Marketing

Content is the most important part of any advertising campaign. If your content is fresh and unique, Google and the other search engines will love you and your brand. A professional content writer from Knoxweb will research your products and services to create educational and informative content. Your content will be shared across all platforms to better optimize your business or organization.

Choose Your Platforms Wisely

If you have 12 social media accounts, a PPC campaign and a blogging schedule with a topic that you know nothing about, it’s time to call Knoxweb. The social media experts from Knoxweb can show you where to focus your advertising efforts with consistent digital marketing campaigns that will get results. When it comes to social media, less is often more.

Target your Audience

Marketing to your demographic is critical. By knowing who your market is, you can direct your advertising to that audience. With the help of Knoxweb, you can find out where your audience is spending the most of their time. With Facebook, you can target your audience based on interests, demographics and much more.

Facebook is Great for All Businesses

Word of mouth advertising has reached a whole new level thanks to Facebook. The social media channel allows you to recommend products and services to friends who will recommend them to their friends. Social media is one of the strongest forms of digital marketing.  Although you won’t generate millions of fans overnight, Facebook is a powerful tool, especially when you incorporate Facebook Ads into the picture.

Integrate Your Digital Marketing Efforts

Consistent messaging across all platforms and channels is the only want to reach your audience. When you integrate with the same message, you will reach more of your target audience. Because every platform has a different feel and vibe, it is important to match your content to the site while maintaining a consistency with your brand.

The world of digital marketing doesn’t have to be a scary place. Call Knoxweb who can help you create a strong and effective online marketing campaign that will yield results.

Call for a no obligation digital marketing consultation with Knoxweb today.

The Best Digital Marketing Advice on the Planet is Here

If your digital marketing campaign is getting you nowhere, Knoxweb has the answers.

digital marketing

Knoxweb has been in the online marketing game since 1996 and is constantly keeping abreast of the technological changes that seem to occur on a daily basis.

The Foundation of Digital Marketing

Your website is the foundation of your digital marketing campaign. If your website isn’t current and mobile friendly, it will hurt your ranking on the World Wide Web. Ask Knoxweb how to update your website to include video with video grabber, a weekly or monthly blog, an email newsletter, and monthly landing pages to keep your website fresh.

Fresh Content Vital for Digital Marketing

Google, Bing, and the other search engines love new content. Adding a blog and a monthly landing page to your website will help the spiders find unique and fresh content. Businesses rarely update static pages such as about me or the products and services pages. Because you are consistently updating your website, Google will love you.

Knoxweb has a team of professional blog writers who will research and update your content helping the search engines locate your website. If you have a blog, you know how tough it can be to keep it fresh on a regular basis. Consequently, it can be a struggle to keep up with your monthly landing pages and e-newsletters as well.

Build a Strong Presence Online

Once your website is updated and user friendly, it’s time to start marketing. Think of your digital marketing campaign as the frame that builds on the foundation. Updating your website is great, and the search engines will find you, but you have to optimize if you want people to find you on the web.

With social media, email marketing, voice search and other tools you can optimize your website. By optimizing your website through other channels such as YouTube, Facebook, LinkedIn, Twitter, and Pinterest, you have more opportunities to be seen. All of those different URL’s that are attached to your post on another channel will show up on a search.

Digital Marketing and Conventional Marketing

Conventional marketing is still important. If you follow the Knoxweb Blog, you will know just how essential conventional marketing is to your entire campaign. The experts from Knoxweb recommend creating text that will drive your subscribers to your website. Include your Facebook and other Social Media icons and entice them to sign up for your blog.

You can offer discounts and coupons to people who sign up and share your information. Always include your email and website address; as a result, you will see more visitors become subscribers.

Video Marketing is Everything

Your digital marketing campaign isn’t complete with video marketing. Video marketing should be included in everything you do. Video Grabber is the only platform needed to create informative, educational, and sometimes humorous videos that will increase your ROI.

Statistics show that more people will click through if you have a video on your website or in your email messages. By incorporating video in text messages and email messages, your potential is limitless. Adding professional video with your services, or a how to video about a new product that you are featuring, shows your professionalism. As a result, your SEO will shine. Don’t forget to add a link to your videos in your direct mail communication.

Overall Digital Marketing Campaign

When you outsource your online marketing needs with Knoxweb, you can get back to the task of running your business.

When you work with Knoxweb, everything is for you. From Development to conception and finalization, your digital marketing campaign will be ready to show the world.

It may be the middle of June, but there is still time to get in the black. Knoxweb has helped hundreds of companies just like yours increase web presence and earnings.

Get the help you need. Call Knoxweb for a no obligation digital marketing consultation. Your cup will runneth over.

Call or click for a consultation today.

Online Marketing Strategies and Tools 2018

If you have tried every online marketing trick in the book, but still aren’t satisfied with your search engine results, it’s time to call the team from Knoxweb.

online marketing

Since 1996, Knoxweb has been building websites and custom making digital marketing strategies for small and large companies.

What is Online Marketing?

It may seem like a basic question, but the bottom line is, some people have no idea what online marketing means. In a nutshell, online marketing, also referred to as online advertising, digital marketing, or internet marketing utilizes a set of tools and strategies that will help your company have a commanding online presence. Digital marketing has certainly changed over the past decade, with dozens of fairly new online marketing tools that will help you boost your presence on the search engines.

How Online Marketing Works

Online marketing helps promote your products and services online using various channels. Most companies have a certain demographic that they are trying to attract. While digital marketing helps businesses reach their target market, it can also expand your reach attracting customers that aren’t necessarily your chosen demographic.

When you use online marketing effectively, you can attract new age groups. Knoxweb can help you come up with a marketing strategy that will attract more people. The more people you attract online, the better chance you have of being on the first page of Google.

Finding Your Audience with Online Marketing

A fashion designer can target several different demographics and so can a restaurant. Pigeon holing your business into one category limits sales. When you come up with a strong digital marketing plan with the help of Knoxweb, you will understand how important it is to target everyone, especially if you have a diner or clothing boutique.

Knoxweb can help you find your target audience while spreading the word using social media, blogs, and other online marketing tools.

Social Media is Imperative for Online Marketing

If you follow the Knoxweb Blog, you will know that social media marketing, also called Social Media Optimization, is one of, if not THE most important aspect of digital marketing. If you are not committed to your SMO talk to the team from Knoxweb. Knoxweb can help you with a social media marketing strategy that is easy to use. When you work with a professional, you can avoid the pitfalls that sometimes come with social media marketing.

Video Marketing

Not just for social media, video marketing is more popular than ever with smart business owners incorporating video marketing into email messages and business text messages. Knoxweb produces professional quality videos using Video Grabber. Video Grabber is the best way to convey your message through the power of video.

Email Marketing

Knoxweb has mentioned in the past that email marketing is still a great way to let your subscribers know about your products and services. A strong email marketing campaign can be used in conjunction with your other digital marketing efforts. Email marketing can even be used to promote your direct mail and other offline advertising campaigns.

Text Messaging for Business

You may have noticed that you are receiving more text messages from businesses. While you may think that text messaging is only useful for local digital  marketing, you need to think again. Any business can benefit from text messaging for business. You can notify subscribers of specials online or let users know you have a new location.

Blogging for Online Marketing

Knoxweb cannot stress enough how important blogging for business is. A weekly business blog is optimized all over the web. Ask Knoxweb about professional blog writing. Including a professionally written blog in your overall online strategy will increase your presence.

It is important to have a customized strategy. Knoxweb will come up with a strong digital marketing plan that will increase sales.

Call or click for a no obligation online marketing consultation with Knoxweb today.

Digital Marketing for Business in 2018 and Why it Works

With digital marketing taking over traditional marketing, it’s hard to know where to put your advertising dollars. Sinking everything into Google or Facebook Ads may seem like a good idea, but unless you know what you are doing, you could be wasting your time, and more importantly, your money.

digital marketing

Most companies put away a certain amount of money for advertising every year. A budget is set aside to use for marketing. In the past, most of those ad dollars were spent on TV, radio and print ads. Billboards were also a popular advertising solution, and still are, but unfortunately, those marketing tactics won’t work unless you incorporate digital marketing into the mix.

Knoxweb has been in the digital marketing business since 1996 and keeps up with the trends. There isn’t a new kid on the marketing block that Knoxweb doesn’t know about.

When you schedule an appointment with Knoxweb for a digital marketing consultation your entire online strategy will be looked over to see what works and what doesn’t. If you have been putting all of your energy into social media marketing and it hasn’t brought you any ROI, you are either doing it wrong, or targeting the wrong demographic.

Social Media Marketing-It Works

Social media marketing works and if you follow the Knoxweb Blog, you will know that it’s best to start slow. Don’t put all of your eggs in one marketing basket.

If you are targeting a predominately-female market, you may want to advertise on Pinterest instead of Facebook or Google. Pinterest is one of the top social media sites for women and could be the best place for you to market your products and services.

On the other hand, If you are targeting millennials, you may want to put your advertising dollars on Snapchat. One recent article claims that millennial are leaving Facebook in droves. Apparently, they don’t want to hang out where their parents do.

Video Marketing-It Works

Just scroll through your feed and you will quickly realize the power of video marketing. With the auto play feature on Facebook, you can instantly watch a video and click if you want to see more. This is a powerful feature when it comes to video marketing. Creating a video featuring your brand is one of the best ways to increase your fan base.

When you create a video marketing strategy with Knoxweb and Video Grabber, you will get more likes, comments, and shares. When you optimize your social media content with your blog and other online content you are instantly attracting a whole new audience who wouldn’t have clicked on your link had they not been looking for your product or service in the first place.

Text Messaging for Business-It Works

It may seem odd, but these days more people prefer a text message to a phone call, especially from a business or organization. It makes it easy to reply at the user’s convenience. If you are targeting the millennial crowd, you may want to keep in mind that in a recent survey, most millennials preferred text messaging to a phone call.

There are programs available that you can use for business text messaging. Contact Knoxweb for more information about using text messaging for your business.

Email Marketing-It Works

Although some see it as archaic, email marketing is still a viable source for new clients and customers. Email marketing is also a great way to tell your existing customers about upcoming events and specials that you have on your calendar.

A good email marketing campaign with video is a fresh way to incorporate digital marketing into your overall internet strategy. Ask Knoxweb about Video Grabber for your next email blast. You will be amazed at your click through rate when you produce a professional video with Knoxweb and Video Grabber.

Digital marketing is the way of the future and if you want to keep up with the trends, it’s time to call in the professionals. Knoxweb can help you come up with a strong digital marketing campaign that will get you results.

Call or click for a digital marketing consultation with Knoxweb today.