Tag Archives: Knoxville Business Blog

Is Your Business Blog in the Website Graveyard?

A business blog takes time and effort. A professionally written business blog keeps your content fresh and your SEO on point.

business_blogHowever, if you can’t remember the last time, you posted a business blog; your efforts could be relegated to Google’s website graveyard. The place where old websites go to die.

Knoxweb has seen hundreds of websites come and go because they were not current. Subscribers of the Knoxweb blog know how important fresh content is for SEO and SMO.

How Can I Keep My Business Blog Alive

Keeping your blog alive is easy, but it does take some skill. Unless you understand search engine optimization, keywords, keyword phrases, Meta tags and other digital marketing strategies, your well thought out prose could end up on the back pages of the search engines, and although it isn’t technically dead, it is certainly on the terminal list.

Knoxweb are the business blog experts and have the skills you need to attract the attention of Google, Bing and the other search engines. Knoxweb understands SEO and keeps up with technology. Since 1996, Knoxweb has remained at the top of the list when it comes to continued education in the web industry.

Why a Business Blog Keeps Your Website Current

Fresh content is the key to any SEO strategy. Google loves new pages, and will index those new pages properly. Add a weekly blog and monthly landing pages to your marketing strategy and the competition will not have a chance.

Using content that is current with your industry will attract potential clients and customers. Regardless of your industry, you must refresh your site with weekly, or at least monthly, professional business blogs. Google and the other search engines pay attention so keep it fresh.

You Will See Results When Your Business Blog is Optimized

Thanks to WordPress and other sites, it is easy to share your blog to other websites. You can share your business blog to social media sites within your niche. LinkedIn, Pinterest, YouTube, Instagram, Twitter, Reddit, Snapchat and of course Facebook are all great places to share your business blog.

The more you share your blog, the better chance you will have of being picked up by the search engines. The top of the page isn’t far away when you optimize your content properly.

A Business Blog for Results

The best weapon for your arsenal is a professionally written blog. A business blog keeps you ahead of the competition while informing readers about new products, services, and words of wisdom. You can even ask Knoxweb to write a weekly post shouting the praises of your expertise.

If you are a professional in your field, share it with your readers. If they see you as an influencer in your industry, they are more apt to trust your business and your brand.

What it Means to Be Fresh

Writing content just to add something fresh to your page will not have the same results as a professionally written business blog. Throwing up useless content to attract the search engines will result in a drop in your rank.

A professional business blog writer from Knoxweb writes thoughtful content that makes sense. You won’t have to worry about spelling or grammatical errors when you work with the team from Knoxweb.

Keeping Up with the Industry with a Professional Blog

You probably don’t have the time to keep your blog current. Even if you are taking continuing education in your field, it is doubtful you have the energy to write a blog about it. Knoxweb has the research skills to help you write about your training and keep your users informed about your products and services.

For more information regarding digital marketing and a professional business blog, call or click for a consultation with Knoxweb today.

A Business Blog Makes Sense for Smart Business Owners

business blog

A business blog is one of the best ways to optimize your content. With a business blog, you can incorporate conventional and online marketing strategies into your campaign. Knoxweb recommends that you post weekly or monthly blogs to attract more users to your website and your social media pages.

Small businesses often confuse social media marketing with blogging, and although the two work together, they are quite different.

Most small businesses have a difficult time determining where they should focus their attentions when it comes to social media. If you follow the Knoxweb Blog, you will know that some business owners aren’t sure what social sites to focus on and end up spending too much time on social media marketing instead of running the business.

Smart companies know that you can’t build a house on sand. With a sound strategy that includes a business blog, you can optimize your content quickly and easily. When you post your unique content on your website blog, you can easily share to all of the social media websites.

Below are a few more reasons to include a business blog in your online marketing plan:

Become a Leader in your Industry

A business blog is one of the best ways to become an expert in your field. With a professionally written blog from Knoxweb, consumers will be able to find out more about your products and services.

When you hire a professional blog writer from Knoxweb, research regarding the latest news, highlighted questions from customers or strong opinions will be written about in order to attract more users to your website.

Great for Search Engine Optimization

Search engines adore new content that is fresh and unique. When you update your content on a regular basis with SEO keywords and keyword phrases, you can improve your ranking on the search engines. A business blog is the best way to organically optimize your content.

A blog that is properly optimized will attract more users who will likely subscribe to your blog and share your posts. Best of all, with a professionally written business blog, the content is owned by you, not Facebook, Twitter, or Pinterest. With a highly visible blog that has been optimized you will have more users visiting, sharing, and commenting on your posts. Not only does this boost your SEO, but it also helps increase your user and fan base.

Social Media is Powered by Content

When you start writing and posting your own blog content and share on social media you are giving value to your brand. Brand awareness, when added to your blog content will allow visitors to learn everything about your products and services. By creating unique content your website will get more clicks, and best of all, it’s one of the most affordable ways to create effective content that just could go viral.

Better Value for Money

With a professionally written business blog, you will see a better ROI. Companies who have worked with Knoxweb can depend on high quality unique content that is well researched and readable. Everyone knows how annoying it is to read a blog or article that is filled with grammar and spelling mistakes.

A business blog really does give you value for money, however, it’s best to think twice before you try to tackle the blog yourself. You may know your business inside and out, but writing about it is an entirely different story.

A professional blog writer from Knoxweb can take your business to the next level with content that is educational, entertaining, and thought provoking.

If you would like more information regarding a business blog for your small or large business, call or click and schedule an appointment with Knoxweb.

Knoxweb has the tools you need to boost your presence online. Call or click for a no obligation consultation today.

A Professional Business Blogger Can Boost Your Bottom Line

A professional business blogger is the way to go if you are having trouble keeping up with your business blog. You may have started out feeling great about your business blog, but if it is cutting into other tasks, you may want to consider hiring a professional business blogger from Knoxweb.

professional business bloggerWhen you opened your doors, a professional business blogger probably wasn’t the first thing, or even the tenth thing that you thought about when you laid out your online marketing plan. If you even had an online marketing plan in the first place.

Share and Share Alike

A professionally written business blog should be at the foundation of your online marketing strategy. With a properly optimized business blog, you can share your content with social media and email marketing. You can even share a snippet of your blog in a direct mail marketing campaign.

Optimization is the Key

A professional business blogger from Knoxweb will write your articles and content using properly placed keywords and keyword phrases. Google will pick up those keywords and phrases when someone is searching for your products and services. The more helpful your content to the user, the higher your rank.

You Will Become an Authority

Regardless of your product or service, being an authority will increase your ranking on the search engines. If you are considered an influencer in your industry, people will take note. Your competition may even subscribe to your business blog just to see what you and your company are up to.

Why Blogging Works

If you subscribe to the Knoxweb Blog, you will know that blogging is extremely powerful, especially when combined with social media. A professional business blogger understands social media marketing and will target your demographic with educational, entertaining, and unique posts that will drive traffic to your website. With a professionally written blog, you will see results.

Why You Shouldn’t Be Blogging for Your Business

It takes time and commitment to post a weekly, or even a monthly blog. Some businesses have a tough time keeping up with quarterly blog posts. A professional business bloggers job is to write for companies just like yours. Professional business bloggers have the time to do the research and have the experience to optimize your blog posts.

Develop a Loyal Following

A professional business blogger will help you and your brand develop a loyal following. Because your blog will focus on a specific topic that pertains to your business, subscribers will continue to come back for more. With a professional business blogger, you have a better chance of users liking, commenting, and sharing your business blog.

Target Your Market

With a professionally written business blog from Knoxweb you can target your demographic. By discussing your products and services and your industry, you will be putting the name of your company out there to the people who are looking for what you are selling.

Website Traffic Booster

A professional business blogger can help boost your website traffic. Knoxweb explains that because your website is in a different section, or on a totally different site, a secondary location will help you target new potential customers. With properly placed links, your click through rate will improve.

Get Up Close and Personal

A professional business blogger from Knoxweb knows how to add personality to your posts. You may very well know all there is to know about your products and services, but unless you throw some personality into the mix, your blog will appear dry and boring. A good blog writer knows how to inject some humor into the mix without going off the subject at hand.

Stop spending hours of time and money coming up with ideas for your blog and call the experts from Knoxweb. Knoxweb has been in the business of blogging since 1996, and can help you come up with an online marketing plan that will optimize your content, including your business blog.

Call Knoxweb today and start seeing results with a professional business blogger. You will not be disappointed.

Call or click today.

Is Your Business Blog a Non Event?

business blog

If Google has relegated your business blog to the, “Bone yard,” you probably haven’t updated if for a while. You may have been gung ho in the beginning, but unless you keep up with your business blog, Google will penalize you for it. As they say, “If you build it they will come,” and that is certainly the case when it comes to a business blog.

Knoxweb begs to differ with the so-called experts claiming blogging is dead, and although that may well be the case when it comes to personal blogs, maintaining your business blog is priceless when it comes to your online presence.

Google loves fresh content and if you follow the Knoxweb blog, you will know that the algorithms don’t factor social media into search engine ranking, at least that is what they powers that be at Google say. With that being said, you must have the time and the energy to update your business blog on a regular basis. Bi-weekly, weekly and monthly blogs will help you rise to the top of the search engines, and best of all, it can be done organically.

When you optimize your content with fresh, educational, and interesting blogs Google and the other search engines will reward you for it.

Should Every Company Have a Business Blog?

If you want the search engines to take notice of your business, a blog is essential. When you post regularly on your business blog, you will be boosting your SEO, especially when you start sharing on Twitter, Facebook, and YouTube. Sharing your well-written professional blog will get you more likes, comments, and shares.

When you include a well-written business blog in your website, you are positioning yourself as a true business leader in your field whether you are talking about your products and services or posting a How to Vlog. Once you start sharing your blogs and videos, you will begin to build a community who will start to follow you and look forward to your weekly blog. A blog for business also allows you to talk about new trends that affect your business or organization.

Honestly, there are very few companies that won’t see results from a well-written business blog. A blog will help you build your brand across multiple platforms allowing you to target your demographic.

How Much Time Does It Take to Write a Blog/

Blogs are very labor intensive. If you are having trouble coming up with new ideas six months after you started your blog, you just may quit all together.

A professional blog writer will come up with fresh topics that are well researched and original. Every post will be optimized so that Google will find you. Search Engine Optimization is a big deal and if you aren’t fluent in SEO or SMO speak your blog could actually hurt your business. You may be an expert in your field, but unless you are a professional writer, it could harm your reputation.

What Happens if I haven’t Updated my Business Blog?

If your blog is a few years old and you stopped updating a few months after the launch, Google and Bing will be disappointed. A blog that is active and thriving will attract new potential clients and customers. If you blog every once in awhile, it will make you seem disinterested in your own blog. You must have the time and the energy to write regular blog posts. If your company’s blog is out of date, talk to Knoxweb about a professional business blog writer. A re-launch of your dead blog could be just what your business needs to increase your fan base.

When it comes to your online presence, a blog is essential. Call or click and talk to a team member from Knoxweb who can help you come up with a strong online marketing strategy that includes a professionally written business blog.

A professional business blogger from Knoxweb is ready to handle your business blog.

All you have to do is call or click.

Is Your Business Blog Working for your Company?

business blog

If your business blog is impossible to find on the World Wide Web, it could have something to do with your online marketing. According to Knoxweb, the web experts since 1996, a business blog that isn’t properly optimized or written badly, could cause problems for your Search Engine Optimization.

If you follow the Knoxweb Blog, you will know that a business blog provides you with daily, twice monthly, monthly, or quarterly fresh content that Google will love. Remember, you probably won’t be changing your content, such as your about us page, or your products and services pages that often, so Google and the other search engines will not see any fresh content from your URL. If you don’t have a business blog, or worse yet, don’t participate in social media, the search engines probably don’t even know who you are. With a professionally written business blog from Knoxweb Google, Bing and the other powers that be on the net will see you a viable website where people can find the products and services that they are looking for.

Blogging is important. A business blog keeps your business fresh and relevant, and can help potential clients and customers find you. If you aren’t adding new content on a regular basis, Google and the other search engines will relegate you to the back pages of the search engine. Once that happens it is nearly impossible for potential customers to locate you.

A professionally written blog from Knoxweb is easy to optimize as well. When you work with the team from Knoxweb, your blogs will be shared across multiple platforms including Facebook and LinkedIn. You can even Tweet a couple of sentences from your blog, which will entice users to click through to your website.

Writing your own blog is fine and dandy if you are a professional and know about SEO. If you don’t know anything about Search Engine Optimization, your blog won’t go anywhere. There are millions, probably billions, of blogs on the net, but getting people to your site can be difficult, and that is where SEO comes in.

A professional business blog writer understands SEO and will write your articles, website content, and blogs with appropriately placed keywords that make sense. A professional blog writer will research your services and check out what the competition is doing. A professional business blog writer will also add appropriate links and images along with tags and other SEO tricks that most businesses aren’t aware of. You may be a great writer, but if you aren’t writing for your users AND the algorithms, you will not rank well on Google, Bing or the other search engines.

Knoxweb explains that having a well-written blog for your business is the best way to improve your online presence. With a professionally written business blog, you can easily optimize your content across multiple platforms.

If you are having a tough time with your online presence, call or click and schedule an appointment with Knoxweb who can come up with a solid plan for your business that includes a professionally written business blog.

Start doing something positive for your business and call or click and talk to the team from Knoxweb who can boost your online presence and bottom line.

Call or click now.

Why are you Writing your Own Business Blog?

business blogIf you are still writing your own business blog and wondering why your SEO results aren’t the best, it could have something to do with your prose. You may think you are an excellent writer, but if you aren’t up on SEO, or Search Engine Optimization, your great blogs and articles aren’t going to go anywhere on the World Wide Web.

According to Knoxweb, a business blog is the best way to optimize your content. With a professionally written business blog, you can share unique and fresh blogs and articles on your website, your social media pages and in your email. When you entice readers with a paragraph from your new blog in your email blasts, you are expanding your horizons, which will improve your bottom line.

Time is Money-Writing your own business blog can cause problems. Not only is it time consuming, but it can also end up costing you money. If your blog writing is taking longer every time you write it because you can’t think of anything new or fresh to write about, it’s time to call or click and schedule a no obligation with Knoxweb. Knoxweb has the experience and the expertise to write fresh content that will always be noteworthy.

Coming up with an enticing topic to blog about can be frustrating, even for a business owner. Have you thought about what you are going to write about 6 months from now, or even a year from now? A professional blog writer from Knoxweb will post engaging, fresh content that will share your brand across all platforms. Time is money and if you don’t have enough to complete your daily tasks, how are you going to write a blog and share it on your social media pages?

You Aren’t the Expert-You may be a successful business owner, but unless you own a blogging business, you are no expert. You may be an expert in life insurance or massage therapy, but how many hours of education have you spent on blogging?

It takes time and energy to be a professional blogger. Unless you have the time to spare, why would you cause yourself more stress when all you have to do is pick up the phone and call Knoxweb.

The Excitement will Wear Off-It’s not uncommon for a business owner to be all gung ho in the beginning. Most will go crazy the first few blogs, even going as far as to post every day. However, that excitement will quickly wear off, especially if their blog isn’t being shared or subscribed to. Business owners will stop posting fresh blogs, which will hurt SEO. With a professionally written business blog, that would never happen.

The Core of Your Plan-A business blog should be at the core of your overall marketing strategy. A blog will fit into your online and traditional marketing plan giving you another outlet to share your products and services. Most owners don’t even have time to create a detailed marketing plan, let alone a blog. Not having a plan for your business will do you more harm than good. Knoxweb can help you design an overall marketing strategy for your business.

If you want to take your company to the top, a professionally written business blog can help you get there. A blog that is written by a professional from Knoxweb will be researched, well-written, and optimized so that you can get back to running your business.

Let Knoxweb take some of the pressure off with a professionally written business blog. It really can make a difference to your end of year sales.

Call or click for more information today. A business blog really is the way to improve your ranking and your ROI.

Call or click now.

A Professionally Written Business Blog is Essential

professionally written business blog

If you follow the Knoxweb blog, you will know how important it is to have a professionally written business blog. Not only will a blog help your business grow, but it will also help you optimize your content across all platforms whether you have a restaurant in Gatlinburg that isn’t doing as well as you had hoped, or a new construction business that is just getting off the ground.

A professionally written business blog is the best way to share your content on social media. Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat are just a few of the social media sites that enable you to share your content. When you add the social media icons to your blog posts, your content can be shared, and best of all, it will help with your SEO.

According to Knoxweb, blog posts that are shared will rank higher on Google, you just have to be sure that the content you share is unique and original and of course, mobile friendly.

Below are a few more reasons to consider a professional business blog:

Search Engine Optimization. Your professional business blog will boost your SEO. Google and the rest of the search engines love valuable and informative content rewarding you with a higher ranking.

More Clients and Customers-A professionally written business blog will bring you more customers. According to HubSpot, 60 percent of companies that blog will be rewarded with new business.

Your Voice will Be Heard

Although social media is powerful, a blog helps you create a community where you can talk about your new services. If you have a few new products in your lineup, sharing them on a personal blog will help you get the word out. A professional business blog will show off your brand while letting people know what your business or organization is really all about.

You are the Expert

A blog allows a professional writer to share your company’s expertise. You may want to shout the benefits of your business or organization to the world, but if you aren’t the greatest writer in the world, it may do more than harm than good. A professional business blog writer is well researched and can put pen to paper when it comes to marketing your products and services.

Communicate with your Followers-A professionally written business blog creates conversation between peers from your industry, prospects, and of course, customers. Comments help you improve business and can help increase your bottom line.

Content Marketing Strategies-A Knoxweb business blog can help your overall online marketing strategies. You may even get some free press if journalists who write about your industry notice your professionally written business blog.

A Reliable Source-Business blogs build relationships and can help with sales. If potential clients come to your website business blog for information, it may just turn into a sale.

Blogging Helps You Have an Edge-A professional blog writer will stay on top of the trends and news in your industry. Having a business blog that keeps up with the latest news will give you a leg up on the competition.

Your Story-A blog writer from Knoxweb can tell your story giving your potential clients and current customers a more personal look at your brand. A writer can tell readers why you do what you do and how your company can best take care of his or her needs.

Long Term Results-Because business blogs are published bi-weekly, weekly or monthly they will be logged by the search engines and available online for as long as the blog stays published.

Audience Insight-Google Analytics and other blog analytics allow Knoxweb and your marketing team to track its readers. You can see what blogs have been shared, how many click throughs you have and what topics are popular with your readers. You can even see what day of the week is best for your professionally written business blog.

If you would like more information regarding a professionally written business blog, call or click and schedule a no obligation consultation with Knoxweb today.

business blog

A Business Blog will Convert Leads to Sales

business blog

Adding a business blog to your website is a smart thing to do. However, according to Knoxweb, writing your own business blog could do more harm than good. When you hire a professional writer for your company’s website, you won’t have to worry about SEO or getting slapped on the hand by Google.

Knoxweb explains that a professional blog writer understands the complicated world of SEO and has the research and writing skills to help your Search Engine Optimization. A professionally written blog for your business will show off your products and services with well-written content that the search engines will love.

Every time your writer posts a blog, it is indexed with Google. If your blog is written for people and the robots on Google and the other search engines, you will be rewarded with a higher ranking, and best of all, it will be organic, but that’s not the only reason you should consider hiring a professional blog writer from Knoxweb.

Drives Traffic to your site and your social media pages

There are other ways to drive traffic to your website, you could type the name of the business or organization into the search bar, but that is only going to give you the users that are already buying your products and services. Typing a name in the browser bar won’t boost your website traffic. In short, social media and blogging will increase your traffic.

Search Engines

When you hire Knoxweb to write your professional business blog you will have an additional page indexed by the search engines. Unless you update your pages every day, you will not get the traffic that you want. When Knoxweb posts a bi-weekly, weekly, or monthly blog on your website, you will show up more often in an organic search. Written with appropriate keywords and adding links and pictures will help your business grow.

Social Media

Blogging also helps your business get discovered on Twitter, Facebook, Instagram, YouTube, Pinterest and the other social media sites. Share your blog on your social media business pages and other people will like, comment, and share. This will help expose your business or organization to a brand new audience that may have never heard of you before. When you post your blog on social media, you are throwing out the net even further, which may help you increase your earnings and your profit.

Great blog content can also help your social media presence. Instead of coming up with new content every time you post on social media, you can ask Knoxweb to post your weekly professional business blog to your social media pages. You will be strengthening your reach on social media with your blog content, which will in turn drive traffic to your website.

Traffic Conversion

A professional business blog from Knoxweb can help you convert your website traffic into solid leads. A professional blog writer will add a call to action in every blog post urging potential clients and customers to surf over to your website. Calls to action could be anything from free trials or coupons to free webinars and e-books. Traffic to lead conversions do work and are quite simple.

How Traffic Conversion Works

A visitor will come to your website, see the free offer in your call to action, and click on that call to action, which will take them to a landing page. That landing page will contain the information needed to receive the information. Once you have that information you can convert that free offer into a sale.

A professional business blog will save you time and money. Call or click and talk to the team from Knoxweb about a professional business blog for your company. Call or click now.

Business Blog to Increase your Bottom Line

A business blog is one of the smartest tools you can use to increase your bottom line, but if a professional such as Knoxweb isn’t writing your business blog, you could be losing clients and potential customers.

Knoxweb explains that blog writing takes time, research, and most importantly, commitment. If you are running a business or organization and barely have enough time to complete your tasks on a daily business, writing a blog could become a hassle.

A business blog should be written every week or once a month. Writing a blog for your business whenever you feel like it not only interrupts the flow of your post, but can also hurt your SEO.

Google loves fresh content, and when you write blogs for your business on a regular basis, you will be rewarded. Below are some additional reasons to include a business blog in your marketing campaign.

  • Target potential clients
  • Boost your website traffic
  • Become an industry expert
  • Create a community
  • Create valuable connections
  • New Prospects

Target clients-When you write a business blog, or hire Knoxweb you are promoting your products and services in a more subtle way. Writing a blog with keywords and keyword phrases that target your audience is the best way to hone in on your demographic.

Website traffic-Most businesses have a separate section on their website for blogs. According to Knoxweb, this allows a secondary location where new customers and potential clients can find you. Adding links to your products and services pages along with your contact pages and online store will get your blog subscribers to click through to your website pages.

Industry Expert-A professional business blog writer can share high quality content that is well researched and relevant. By sharing informative, educational and unique content in your blog, you are well on your way to become an expert in your industry. Over time, you could become the go to blog when it comes to useful information.

Create a Community-Communication is the key to a successful blog. When you communicate, collaborate and share your blogs on social media pages you are optimizing your content. When you optimize your content with a business blog, you are creating a following.

Valuable Connections-Although it is important not to make your blog too personal sharing some personality and a bit of humor from time to time doesn’t hurt. Share some fun facts about your business or if a holiday are on the horizon talk about it. Little known Christmas Facts, or 12 Things you didn’t know about Easter will give your business blog personality. Personalizing your blog makes your business more approachable.

New Prospects-A business blog that is relevant and helpful will increase your business and sales prospects. It can also help if you are looking for a new business partner or new employees. If someone finds your content on Google or shares it on LinkedIn, you are putting your business or organization in front of new people and business contacts. Without a blog, you may never have had the chance to meet those new contacts or people.

If you would like more information regarding a blog for your business, call or click and schedule a no obligation consultation with Knoxweb.

A business blog could be the smartest marketing decision that you can ever make. Call or click and talk to Knoxweb today.

A Business Blog for Organic SEO

business blog

A business blog is one of the best ways to optimize your content, and if you are up to your ears in Facebook posts, Tweets and Instagram photos without any results, talk to Knoxweb about a business blog for your business.

Why Blogging for Business Works

Having a blog for your business tells your clients and potential customers what your business or organization is up to. You can tell your subscribers about a new product or talk about a service that you have just added to your list. With a business blog your clients and customers can be kept up to date, and best of all, you can share your blog on social media.

Optimization

Optimizing your content isn’t as easy as you may think. Knoxweb are the experts when it comes to Search Engine Optimization and will make sure to include appropriate keywords in your business blog posts.

When you share your blog across your social media platforms, you will see a boost in your search engine ranking. Google and the rest of the search engines favor social media and if your blog has good content that is full of keywords that users are looking for, you will be well on your way to seeing an improvement in your SEO.

Relevant Content

In 2017, it’s all about content that is valuable and relevant. When Knoxweb uses tags and names on its images, it helps structure your business blog. People are attracted to images and incorporating them into your blog will instantly transform your business blog into an article that is optimized and built for high ranking.

The business bloggers from Knoxweb know how to make changes that will affect your traffic. With a few hours of Search Engine Optimization work on your business blog, you could increase your organic search visitors by thousands or tens of thousands every year.

Vlogging

Video marketing is massive, and if you follow the Knoxweb blog, you will know how big YouTube and the new Facebook Live have become. YouTube may be known for video, but it is also the second largest search engine second only to Google, who happens to own YouTube.

When you add video to your business blog, Google will pay attention. Videos will bring life to your website and to your blog. In 2015, 46 percent of users who watched a video on a website took some sort of action whether it was surfing over to the company website, or purchasing a product. Today that figure is estimated to be at around 65 percent.

Showcase your Personality

Using videos and content, your blog will create a personality for your brand. When you humanize your business or organization, people will be more inclined to like, share and comment on your content.

Beat the Competition

Video is one of the most important components of content marketing. According to Knoxweb 90 percent of people who buy online, say that a video helped them put the item in the shopping cart. Studies have found that 64 percent of people who watch a video on a business website will buy the product or service.

If you would like more information regarding a blog for your business, contact the team from Knoxweb who can help optimize your content across the board with a professional business blog. Call or click and schedule a no obligation consultation with Knoxweb today.