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Is SMS Marketing or Text Message Marketing for You?

Email marketing, while still a viable option when it comes to advertising has become harder to penetrate. According to Knoxweb, the leaders in the web business since 1996, the email open rate is at a dismal 25 percent, falling every day. With spam filters and privacy laws continuing to become more sophisticated, SMS marketing or text message marketing could be the way to go. In addition, Twitter, Facebook, Instagram, and the other popular social media channels are making it tougher to go the organic route with pay to play being the only smart option for social media marketing. This is making things

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Mobile Apps for Business for Brand Loyalty and More

Mobile Apps for business are huge. Restaurants use them for easy menu access, while movie theaters use them to sell tickets.  Just look at the Apple or Google store and you will see just how many companies have jumped on the mobile app bandwagon. Twenty years ago, no one would have imagined that anything and everything would be available on a cell phone. Today everything is mobile. From marketing to products and services, mobile apps are the way of the future. Mobile apps are a way of life. With over 52 percent of people around the globe using mobile applications on

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Advertising on YouTube for Serious Profit

YouTube is the second most popular search engine in the world with people watching millions of hours of video every day. With that being said, advertising on YouTube is a smart move.  Although some watch videos purely for entertainment, others watch YouTube videos for product reviews and brand testimonials. People are tech savvy and will do hours of research before they make a purchase. Consequently, most of that research involves YouTube videos. Advertising on YouTube is Huge You are wasting precious time and money if you are not targeting your audience and advertising on YouTube. Google explains that over a

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Powerful Digital Marketing with Instagram

A businesses best friend, Instagram is personal, visual and is an excellent way to promote your brand on social media. However, as Knoxweb explains, just like all social media, it is a waste of time if you aren’t connecting with your target market. If you aren’t including Instagram among your social media platforms, you are missing out as it is the fastest growing social media site, and is extremely popular in the business world. Businesses that use it for digital marketing are seeing amazing results, especially when it comes to people under the age of 35. Because 90 percent of users

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6 Smart SEO Strategies for Digital Marketing

SEO, or search engine optimization is tough as it is constantly changing and evolving. So much so, that even the professionals have a hard time with it. Knoxweb have been in the web business since 1996, and understand SEO strategies and search engine marketing in today’s landscape. Below are some smart SEO strategies that will help your overall digital marketing plan. 1. Knowing Your Audience is Essential for SEO If you don’t know who your demographic is, you will have a difficult time targeting your audience. Start with the basics. Find out who your customers are and why they are

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Siri, Alexa, Voice Search and Digital Marketing

Are you and your business ready for voice search? Knoxweb explains that only four percent of American businesses with a bricks and mortar location are ready for voice recognition marketing. When you consider that 40 percent of adults living in the US are using their voice to search on a daily basis, not being ready is a crucial mistake when it comes to your overall digital marketing plan. What is Voice Search? Voice search recognition allows you to search by speaking into your phone, your virtual home assistant or your computer. However, according to Knoxweb, voice search SEO is a bit

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4 Digital Marketing Trends You Can’t Ignore in 2019

Knoxweb understands the business of digital marketing and explains that marketing has changed more in the last two years than it has in the last fifty. While the basics have not changed, the way the message is delivered has. With digital marketing, you have to deal with retention, SEO, customer acquisition, pay per click, engagement, search advertising, social media marketing and more. Knowing what technology is hot helps put you in the driver’s seat. Businesses that keep up with the trends will see a better profit at the end of the year. Below are four digital marketing trends you can’t

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Do Business Blogs Really Work in 2019?

With so many ways to promote your business online, some companies believe business blogs have become a thing of the past, and much like the Yellow Pages, are no longer useful. Some companies, both large and small, think it’s okay to run their entire business based on website and social media content. Because of those assumptions, most won’t find their domain at the top of the search engine lists. Business Blogs Enhance Your Brand Knoxweb has been blogging for businesses just like yours since 1996 writing fresh and unique content that people share. Having social media pages are an essential

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Are Your Digital Marketing Efforts Still a Failure?

It’s already six months into the year and if your digital marketing still isn’t doing you any favors, it’s time to rethink your entire campaign. With Knoxweb, you’ll knock the rest of 2019 out of the park with awesome digital marketing techniques that are sure to attract new clients and customers. As a result, you’ll have a better presence online. Knoxweb has been in the web design and web development business since 1996 and has learned a thing or two about digital marketing. The experienced and creative team understands that building the fastest and most beautiful website on the planet

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Creating Strong and Compelling Content for Video Marketing

A video marketing campaign needs to be strong and creative. When you create unique and engaging content for your video marketing campaign, you are building your brand. Knoxweb has been helping people just like you create compelling content for video marketing that stands the test of time. Creating Evergreen Content for Video Marketing Creating fresh content is imperative, unless of course your videos are marketing upcoming events or a sale that won’t happen again. It’s okay to post videos for these events or sales as people can refer back to them, just make sure you include video content that is

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