Tag Archives: Internet Marketing Knoxville

Internet Marketing Is it Overwhelming You?

These days you need to have all of your internet marketing ducks in a row. If you aren’t incorporating everything you possibly can into your advertising strategies, you’ll miss out.

internet marketing

Internet marketing now means video marketing, social media marketing, email marketing, text message marketing and more. Add to this your conventional marketing and you are probably overwhelmed.

According to Knoxweb, having a team onboard to help with your internet marketing is the best strategy to have and should be number one in your arsenal of digital marketing tools. Knoxweb has been in the internet marketing business since 1996 and knows more than a thing or two about the World Wide Web.

What Your Internet Marketing Needs to Include

Optimization. The key to a successful digital marketing campaign is optimization. For your online marketing strategies to succeed, you need to optimize your content. Share your content everywhere you can. The more places you post the blog, the more likes, and comments and shares you will get.

A Business Blog is a Must

If you have a business blog, and you had better, optimizing it on social media, in email, text messaging, and even your direct mail will yield better results. Add a snippet of the blog to your postcard message and you can bet people will be subscribing to your blog in droves.

A professional business blog writer from Knoxweb does the work for you. You won’t have to worry about your content as it will be thoroughly researched, written, and posted. Knoxweb can even optimize your content via email and social media.

Social Media Platforms

Without social media, your company won’t be doing the numbers it could or should be. However, knowing where to put your energies is also part of the process because blindly creating profiles on dozens of social media sites is a bad idea.

Knoxweb explains that it is important to focus your attentions on the demographic that you want to attract. Facebook has been and still is the number one place to put your social media marketing efforts; however, it isn’t as popular as it used to be with the younger groups.

Knoxweb keeps up with the trends pointing you in the right direction. If you have a product or service that you are marketing to the millennials, consider YouTube, Snapchat, or Instagram. Although Facebook still attracts 41 percent of the market, the others aren’t far behind. Consequently, it’s wise to do research.

Video Marketing and Online Marketing

Knoxweb cannot stress the importance of video for your internet marketing campaign. With Video Grabber and Knoxweb you and your company have the opportunity to create compelling content that will also attract your demographic. From script writing to final production and posting, your video from Video Grabber and Knoxweb is one of the best ways to optimize your content, but it doesn’t stop with your website.

Add Video to All of your Online Marketing Efforts

If you have been seeing video pop up on your text-messaging app, you are not alone. Thousands of small and large businesses are using text messaging to contact clients and potential customers. As a result adding video to your text messages communicates to your audience in a fun and entertaining way. Best of all, video text messages are nearly always opened.

Although text messages are opened more than email, Knoxweb recommends that you add video to your email messages as well. People are fascinated with video, especially when an interesting clip with a great title shows up in the in box. As a result, you’ll see a higher open and click through rate when you add video to your email messages.

It’s All or Nothing with Internet Marketing

You really do need to do it all when it comes to digital marketing. Knoxweb has the tools you need to create a bang up internet marketing campaign that will leave the competition in the dust. As a result, you will save money.

Your business will be at the top of the charts with fans, followers, and subscribers that you haven’t been able to attract in the past. With a great internet marketing campaign, people will find you through blogs, social media, video and email text messaging.

Want to learn more? Call or click and schedule a no obligation consultation with Knoxweb. Because it pays to be wise online.

You won’t believe the difference it will make in your ROI, call for a no obligation internet marketing consultation today.

Why You Need Internet Marketing in your Business Plan

online marketing

Internet Marketing seems to be changing on a daily basis, especially when you consider that Google rules the roost when it comes to marketing on the World Wide Web.

More Harm Than Good

According to Knoxweb, if you aren’t optimizing for both your audience and the search engines, you will do your business or organization damage. Knoxweb are the internet marketing experts and will make sure that your online presence is a good one.

During its infancy, the web only had a few options for internet marketing with companies still relying on the Yellow Pages and other old school ways of advertising. Direct mail has its place, but if you are not online shouting the praises of your business or organization, you will suffer for it. These days it’s all about optimizing your content across all platforms.

Blogging for Business

If you aren’t blogging for business, or don’t even know what that is, you haven’t been following the Knoxweb Blog. Having a blog for your business is one of the best ways to start optimizing across all platforms that include social media, email marketing, and even direct mail. A business blog really is the way to boost your online platform.

Why Blog?

Blogging helps boost your SEO. Every time you post a blog it will be logged by the search engines. That’s why weekly posts will help your Search Engine Optimization and can help you rank higher. The more posts you have, the better chances you have of being seen on Google and the other search engines. Once you have enough content you may want to consider a professional blog writer from Knoxweb to help you create Cornerstone Content.

What is Cornerstone Content?

If you have a weekly or even monthly blog, Cornerstone Content acts as a hub for more focused blog posts. CC is comprehensive, and best of all, the search engines love Cornerstone Content.

Cornerstone content should be the longest on your website. Anything from 1000 words to over 10,000 words would be considered CC, just make sure it is well written and doesn’t contain a bunch of keyword phrases that don’t make sense.

Evergreen-Cornerstone Content should be evergreen. In other words, your long form articles need to be written so that they read fresh. Articles on the World Wide Web don’t disappear and you want your content to read as if it was written today.

Keywords are Key-A professional blog writer from Knoxweb will write your content using high traffic keywords that target your demographic and your audience. A good business blog writer knows how to write using keywords and keyword phrases that will help build your online presence.

Updates-Although it isn’t normal practice to update your posts, especially if your only posting once a month, updating Cornerstone Content will always keep your articles relevant and fresh.

Internal Linking-With regular blog posts you can link to your Cornerstone Content that is relevant. Regular blog posts will help your Cornerstone Content.

Internet marketing should be left to the online professionals. Knoxweb, who has been in the business of making your presence shine online since 1996, and can take your business or organization to the next level.

So what are you waiting for? You really can achieve great results when you give the internet marketing reigns to a professional. Call or click now.

Internet Marketing Plan 2017

internet marketing

A new internet marketing plan can be yours now, and with the New Year just around the corner, there has never been a better time to boost your online presence with the help of Knoxweb.

Knoxweb understands the fickle world of the web and can help your business or organization with an internet marketing plan that will outshine the competition. Email marketing, strategic SEO, unique content, mobile app development, and of course, social media marketing are just a few of the services that the oldest and most established web design company in Knoxville has to offer.

Email Marketing

If you follow the Knoweb Blog, you will know that email marketing is still a viable outlet for your products and services. Email marketing can be used to build trust and loyalty while building solid leads and prospects. Email marketing can be used to keep in touch with current and past customers. Your email customers will have already developed a relationship with your business or organization giving you a leg up when it comes to your social media pages.

SEO

Search Engine Optimization is what drives your internet marketing plan, and if you aren’t incorporating white hat SEO into your content, Google isn’t going to like you very much. White hat SEO uses optimization and other web techniques and strategies that are directed towards a human audience. Black hat SEO puts its focus on the search engine disregarding Google’s mission statement, which is to put the user first.

Content

Content has and always will be the reason people go to your website. Users are looking for information that pertains to whatever it is they are looking for, and if that information is carbon copy to everything else that comes up on the first page of a search engine, your company will be passed by. Talk to Knoxweb about unique and informative content that will tell the world what you are all about.

Mobile App

These days having a mobile responsive website is essential to your internet marketing plan. However, do you really need a mobile app? There are all kinds of mobile apps on the World Wide Web that people use every day to find a restaurant in Pigeon Forge or a B & B in Gatlinburg, but getting an audience can be tough, especially if you aren’t sure what kind of mobile app you want or need. Schedule an appointment with Knoxweb who can steer you in the right direction and determine if you really need a mobile app or just a better mobile website.

Social Media Marketing

Knoxweb understands the power of social media, but also knows it takes time. YouTube, Facebook, Twitter, Pinterest, Instagram and the newest and fastest growing kid on the block Snapchat are just a few of the social media networking sites that can help your internet marketing plan. Talk to the social media guru’s from Knoxweb about a solid social media marketing plan that you can include in your internet marketing strategies.

January 1 2017 is fast approaching and if you want to step up your internet marketing strategy for next year, call or click and schedule an appointment with the team from Knoxweb who can help you come up with a solid plan for your business or organization.

Call or click today.

Internet Marketing Statistics 2016

internet marketing

Internet marketing is probably the most widely used advertising platform on the planet, but unless you know how to use it properly, all of your hard work just may go out the window.

According to Knoxweb, the internet is responsible for more than 2.2 trillion dollars in annual retail sales. If that isn’t astounding enough, WordPress users are equivalent to the population of Turkey.

The internet is never going to go away with its impact increasing every day, however as Knoxweb explains, only informed businesses and organizations will know how to make the best decisions when it comes to internet marketing.

Internet marketing is the way of the world with the web being responsible for trillions and trillions of dollars in indirect and direct revenue on a daily basis. Helping to understand how the World Wide Web works and how it contributes to the economy can help you and your business or organization grow.

Online Statistics 2016

  • As of the end of 2015, there were 3.26 billion people using the internet globally. That is more than 40 percent of the world’s population.
  • Asia, the continent, has the most accounting for 48.4 percent of worldwide users.
  • China, the country, takes the number one spot with 640 million people going online every day. The highest percentage, 21.97 percent is followed by the United States with 9.58 percent and India with 8.33 percent.
  • Bermuda has a population of over 65,000 people with nearly 64,000 using the internet. That makes Bermuda the highest penetration on the World Wide Web with 97.75 percent.
  • In direct contrast, the United States population that uses the internet comes in at number 25 in terms of penetration on the internet.
  • The United Kingdom comes in at number 15 for internet penetration with some 89.9 percent of citizens in the UK using the World Wide Web.
  • By the year 2017 sources say there will be more traffic on the internet than in all other years combined.
  • Mobile connected devices and Wi-Fi will generate a whopping 68 percent of all of the internet traffic by 2017.
  • The web with more than 2.2 trillion dollars in sales directly influenced 64 percent of all in store sales back in 2015.
  • Facebook has 1.55 billion users
  • Every day more than 2.9 billion people use Google for searches
  • Blogging is massive with over 2.7 million posts published every day

As you can see, internet marketing is essential for your business or organization. Internet marketing includes social media marketing, email marketing and other types of marketing that is directly impacted by the World Wide Web. However, unless you know how to use internet marketing to your benefit, you could actually harm your company, as using internet marketing in the wrong way could directly affect your search engine optimization.

Internet marketing is something that is best left to the professionals, and if you are clueless when it comes to the World Wide Web, Knoxweb can help. Knoxweb has been in the web business since 1996, and understands internet marketing.

If you would like more information regarding internet marketing, call or click and schedule an appointment with Knoxweb today.

Internet Marketing for Your Business 2016

Online Marketing

Internet Marketing has certainly changed over the years, heck, all marketing has changed over the years, and if you are still living in the dark ages placing overly priced ads in periodicals, newspapers and phone books, you may want to rethink your advertising and marketing strategy.

According to Knoxweb, who has been in the internet and computer business since 1996, Internet Marketing has changed the way people do business, but if you had told Knoxwebs clients back then that the majority of their advertising budget would be going to the World Wide Web, they would have thought you were out of your mind. The internet has changed everything, but especially marketing.

The Beginning of Internet Marketing

The early search engines, such as Lycos, AltaVista, InfoSeek, Yahoo, and WebCrawler made huge strides when it came to searches in the digital revolution, but things didn’t really start picking up until Google arrived on the scene in 1998.

Since its evolution Google has become the most popular search engine on the planet and with tools such as AdWords in 2000 and content targeting in 2003, everything online has changed.

Google Got a Brain

In 2004, search engines were beginning to use algorithms to make online browsing more personal. The impact of algorithms on businesses and organizations has become huge as Google and the rest of the search engines are teaching people a new way to sell and communicate. Google crawls and indexes billions and trillions of web pages on the net making the ones that are the most relevant instantly accessible via a voice or traditional search. When Internet Marketing is done the right way, your brand can reach anyone 24 hours a day, seven days a week.

Search Engine Optimization Got More Intelligent

Going main stream in the middle of the 1990’s, website optimization for the search engines became an important, if not essential, advertising and marketing tool on a global scale.

Back in the day, link spamming, article submissions and keyword stuffing were the norm until Google got smart and realized that it needed to get back to its mission, which is to provide content to the masses that is easy to read, unique, educational, and informative.

The Wave of Social Media

If you follow the Knoxweb blog, you will know that Social Media is here to stay. MySpace was the norm in 2004 but when Mark Zuckerberg came on the scene, social media became the new way to connect with brands, spread news, complain, influence others, and shop. Thanks to Facebook, companies began to take notice and be aware of their online reputation, which is now more important than ever.

Today there are hundreds of social media outlets where you can build your brand using Internet Marketing. Twitter, Pinterest, Instagram, YouTube, LinkedIn, and the fastest growing social media network Snapchat are changing the way that people advertise. Social media is one of the most important parts of internet marketing and should always be including in your internet marketing strategy.

If you are still living in the marketing dark ages, call or click and schedule a no obligation Internet Marketing consultation with the experts from Knoxweb.

Internet Marketing really is the future, call or click and schedule your appointment with Knoxweb today.

How Internet Marketing has Changed

Knoxweb

When it comes to internet marketing for your business, you can depend on Knoxweb. Knoxweb has been helping companies, organizations, and individuals just like you improve their internet marketing strategies while increasing their profits.

Internet marketing isn’t as easy as it may seem. Knoxweb are the experts when it comes to internet marketing and certainly have the experience, especially after being in the business of internet marketing since 1996.

Internet marketing has certainly changed since the World Wide Web became popular. Even 10 years ago, internet marketing was used in conjunction with direct mail, the yellow pages and of course, good old-fashioned telemarketing.

These days you need a degree in internet marketing if you want to attempt internet marketing yourself, and that’s where Knoxweb comes in. The professional internet marketing team from Knoxweb is continually bettering their education to help clients just like you with the best internet marketing strategies available today.

One of the biggest changes to occur with internet marketing is the shift towards inbound internet marketing techniques. Outbound marketing, using external content with embedded advertisements has become absolute with more companies publishing original content. By establishing a brand identity with internal content, you and your company will begin to see the real benefits of internet marketing.

KnoxwebBack in 2013, the top B2B content strategies for internet marketing included business blogging, eNewsletters, social media, and the use of videos. Fast forward to 2015 and those internet marketing tactics are still at the forefront when it comes to internet marketing.

A couple of years ago, businesses, organizations and individuals were limited when it came to social media, but these days there are hundreds of social media websites that can take you to the next level with internet marketing.

Knoxweb are the experts when it comes to branching out with multiple networks in order to reach the maximum amount of clients and customers. By diversifying over multiple platforms, you and your business can establish a brand that consumers will recognize.

Images are more important than ever and if you look at social media sites such as Pinterest and Instagram, you will realize that these types of website are important when it comes to your internet marketing strategies. Image based content is quickly rising to the top with consumers eating up advertising that contains photos.

Successful business blogs that receive the most shares on social media all have a few well-placed photos to break up the content while emphasizing certain points.

Of course, Knoxweb doubts that text-based content will ever go away completely, but it has become clear that image incorporation is vital when it comes to internet marketing.

Another internet marketing trend that is becoming increasingly popular is the consumers shift from in-depth marketing messages to more simplistic messages. If you look at the world’s most well known brands, such as Google and Apple you will see that simple is the key.

Knoxweb

These days’ consumers feel burned out and are on information overload with a constant stream of advertisements and information that seems to say, “Look at me.” Knoxweb is going the other way toning down campaign messages while avoiding the hype.

When it comes to internet marketing, you will not find a more experienced team of professionals than Knoxweb. Call for your no obligation internet marketing consultation today.