If your email marketing campaign looks like it did a decade ago, it’s time to rethink your email marketing strategies. According to Knoxweb, marketing with email is still a viable way to contact your clients and customers, but is also an excellent way to optimize your business blogs and social media posts. When you use email the right way you can even build your business blog subscriber base.
Knoxweb explains that email marketing will be all about the cloud in the next three to five years with data, automation, content, devices, and personalization all part of the mix. Businesses and organizations are starting to use the cloud for email campaigns.
You may think email is a dark horse in the communications department, but that couldn’t be further from the truth with companies and organizations using interactive emails to entice customer engagement. If an interactive email appears in your inbox, research says you will be more likely to open it.
Below are a few more reasons to consider a new strategy for your email marketing campaign.
- These days more people are opening email on their mobile device
- People open email more on a Smartphone or Tablet
- Email will work on all operating systems
- Quick and easy customization
- Add buttons with simple HTML
- No Installation needed
- Your mailing list is your mailing list; you don’t have to pay a dime, just hit send
- Email now supports basic interaction
When you target your email marketing campaign towards video, you can track your success. Knoxweb has seen a boost in click through rate with email campaigns that have been embedded with video. If your business or organization wants to see more sales with email, video email could be a solution. Talk to Knoxweb about video email for your company.
Social Media Marketing
Using a lead magnet in your email marketing campaign will increase your list. Offer freebies such as a report, video, presentation, course, template, tool, coupon or any other product or service from your business. When you use a lead magnet in exchange for an email address, you will see more interaction. Share your tweets and Facebook posts in your email. You will be surprised how many people will head over to check you out on Instagram or YouTube.
If you want to convert your visitors into subscribers via email, talk to Knoxweb about designing a landing page. Also known as a squeeze page it should say something about your business and have something to entice email subscribers. You can also include questions on the page. Keep it simple, as you don’t want to scare anyone off. Fewer questions actually lead to more subscriptions.
Make your lead magnet work for you and pin a great pic to Pinterest. Use it as a profile pic and link it to your landing page. Do the same with Instagram and Snapchat.
Sharing is Caring
Ask people who have downloaded your lead magnet to help you out. Ask Knoxweb to create a squeeze page thanking those who have taken you up on your free offer. You will be amazed at how many people will share your landing page on Twitter, Facebook, Instagram, Linked In, and Pinterest. Social Media works and is a great way to help your email marketing campaign.
Email marketing is here to stay and if you want to bring your email campaigns up to date, call or click and schedule a no obligation consultation with the email marketing consultants from Knoxweb. It really will make a difference to your email marketing campaign to your bottom line.