Tag Archives: Digital Marketing Knoxweb

4 Digital Marketing Trends You Can’t Ignore in 2019

Knoxweb understands the business of digital marketing and explains that marketing has changed more in the last two years than it has in the last fifty. While the basics have not changed, the way the message is delivered has.

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With digital marketing, you have to deal with retention, SEO, customer acquisition, pay per click, engagement, search advertising, social media marketing and more. Knowing what technology is hot helps put you in the driver’s seat. Businesses that keep up with the trends will see a better profit at the end of the year.

Below are four digital marketing trends you can’t ignore in 2019

AI the King of Profilers for Digital Marketing

If you follow the Knoxweb Blog, you will know that artificial intelligence is one of the fastest ways to grow your business in 2019. AI is now using click tracking, push notifications, retargeting and customer segmentation. AI is even creating digital content and while it may not be as personal as a blog or article written by a professional, artificial intelligence still sell products and services.

According to Knoxweb, 28 percent of companies are using artificial intelligence for product and service recommendations while 26 percent have had success with AI for campaign optimization. If you aren’t implanting AI into your digital marketing strategies, you aren’t keeping up with the competition.

People want answers immediately, and if you aren’t up to the task, you will lose business. Companies are using AI to answer and respond to customer queries on the spot.

Digital Marketing and Chatbots

Social media is popular because people are naturally social creatures. People like to interact with other humans. Social media allows you and your business to interact with fans and followers, but in today’s world, it isn’t enough. Chatbots allow you to interact with visitors on your website 24/7.

Knoxweb can install a chatbot on your website that allows you to hold conversations with visitors. With most asked questions being programmed into the application, it’s like a live human is offering customer service.

Although Chatbots have been around for a few years now, they have never been as powerful and intelligent as they are now. Some companies are still using older technologies that aren’t very user friendly with long wait times.

Chatbots are also less expensive than a full time customer service support employee is. Chatbots don’t require a paycheck or vacation pay either.

Digital Marketing with Omnichannel Marketing

Omnichannel marketing provides a seamless experience for your potential customers with consistent communication across multiple channels.

With Omnichannel marketing, when you interact with a client on Facebook or Twitter and follow it through with other types of digital marketing, you’ll eventually hear the phone ring. That means you have established a lead. When you keep track of your client’s communications you are interacting on multiple channels impressing them with your obvious customer service care.

Omnichannel marketing allows customers to shop from a mobile phone or desktop. Customers can also have an in store experience thanks to Omnichannel marketing. When you interact with a person on social media and optimize across all channels you are increasing your customer base and end of year earnings. Ask Knoxweb how you can incorporate Omnichannel marketing into your digital marketing strategies.

Digital Marketing with Voice Search

Voice search is a lot better than it used to be and is extremely popular. Because voice search has improved, it has become a viable way to advertise your brand. Voice search commerce is expected to be more than 40 billion by 2022.

Knoxweb explains that voice search is popular because it is easier to use than conventional searching on a keyboard. It’s also safer. With voice search, you can talk into your device instead of typing.

Voice search allows you to order that must have item you saw on eBay without typing a single stroke. Voice search is also much faster as people type slower than they talk.

If you are considering voice search for your digital marketing plan, make sure to use long tailed keywords and keyword phrases as voice searches are, in most cases, longer than typed ones.

Grow Your Business with Digital Marketing

It’s easy to grow your business when you work with the team from Knoxweb. Knoxweb has been in business since 1996 and is always on top of the trends when it comes to digital marketing. Work with Knoxweb, and you will be too.

Call for a no obligation digital marketing consultation with Knoxweb today.

Are Your Digital Marketing Efforts Still a Failure?

It’s already six months into the year and if your digital marketing still isn’t doing you any favors, it’s time to rethink your entire campaign.

With Knoxweb, you’ll knock the rest of 2019 out of the park with awesome digital marketing techniques that are sure to attract new clients and customers. As a result, you’ll have a better presence online.

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Knoxweb has been in the web design and web development business since 1996 and has learned a thing or two about digital marketing. The experienced and creative team understands that building the fastest and most beautiful website on the planet is only half the battle.

Showing Off Your Efforts with Digital Marketing

Most business owners don’t have a clue about digital marketing. They will pay a web development company to build a site and refuse the offer of continued marketing. With Knoxweb, you have a one-stop shop for your entire web needs.

Knoxweb does everything for you including your digital marketing and knows how to market your products and services on the web. From branding your company with blogs and videos to optimizing your content for the web, you won’t need anyone else for your digital marketing needs.

Digital Marketing and Social Media

If you follow the Knoxweb Blog, you will know that going without social media marketing is attempting business suicide. A strong social media presence is a vital part of your digital marketing strategy.

Social media marketing takes time and energy and isn’t something that should be taken lightly. You can bet the competition isn’t slacking off when it comes to social media marketing. Throwing your company all over the place hoping something will stick on social media isn’t a good idea.

Having a strong social media marketing team onboard eliminates miscommunication with your fans and followers. If you aren’t communicating and responding to comments, likes, and shares, you need a company that can do it for you.

New Ways of Digital Marketing

In this day and age, it’s more than blogging and social media marketing. With text message marketing and artificial intelligence marketing, you can reach your target market more effectively.

Text message marketing is more likely to be opened than your last email blast. People aren’t used to seeing companies advertise in a text and are curious about what you have to offer. Be clever and creative when you write your text message ads and include a coupon or discount with your text. This entices subscribers to click and read more.

Ask Knoxweb how you can advertise on AI using creative content with keywords that are geared towards Alexa and Siri. Think about what you ask Alexa and write your content from there.

Digital Marketing and Blogging

One of the easiest ways to optimize your content is with a weekly or monthly blog. Some companies even blog twice a week, as their subscriber base demands it. Blogs are easy to optimize on social media and other online platforms. However, you can also use your blogs in conventional advertising.

Knoxweb recommends that you include a snippet from your blog on a postcard or the entire article in a printed newsletter. This way you can drive traffic to your website and attract people that are not fans of social media.

Hire a professional blog writer who is proficient in SEO. You or one of your team members may be a great writer, but if you don’t understand search engine optimization, no one is going to see your articles.

Video is an Essential Part of Digital Marketing

Knoxweb can’t stress enough how important video is to your overall marketing strategies. Video attracts more viewers and potential customers than text and pictures put together. As a result, video also gives you a better return on investment.

With so many tools available, it’s easy to show off your company.  With slick videos that give viewers more information about your products and services and your brand you can’t lose. From Facebook Live to Video Grabbers from Knoxweb, video is the affordable way to show the world who you are.

If you are unsure what types of videos you would like to produce, talk to Knoxweb. As talented creators, the team will create a campaign for brand. From how to videos to customer testimonials, there is no limit to what you can do on video.

What’s Next with Digital Marketing?

Even the powers that be at Google don’t have a clue about what’s in store for digital marketing. As a result, nobody else does either. What everyone does know is that online marketing is only going to get bigger and better.

Knoxweb continually keeps up with trends and technologies providing you with the best digital experience on the planet. Because each team member takes continued education you can relax. As a result of participating in seminars and classes to better themselves and Knoxweb you come out the winner.

You still have time to make your presence known on the internet. Call and schedule a consultation with Knoxweb and give the competition something to worry about.

Call for a digital marketing consultation today.

Customer Service and Digital Marketing in 2019

The customer service experience has changed. Thanks to the internet, people expect answers yesterday. With so many ways to access those answers, businesses need to be prepared. From text message marketing to artificial intelligence marketing, you and your company need to be at the forefront of modern technology.

Because most brands are using digital marketing, you need to as well, especially if you are in a competitive industry.

digital_marketing_KnoxvilleGetting to Know Your Customers with Digital Marketing

Businesses have relied on conventional ways of advertising to grow and build relationships. Unfortunately the in person meetings and long telephone conversations are not as common as they once were. In fact, most retail businesses never meet the majority of their customers.

Knoxweb, who have been in the web business since 1996, applies advanced analytics so that you can understand who your customers are without ever meeting them in person.

Customer Service is Advertising Whether you Like it or Not

Since the dawn of digital, the way companies and customers interact has changed. Because customers can literally contact a business 24/7, they want answers to their questions immediately. If that doesn’t happen, those customers will tell their family and friends that your company doesn’t have very good customer service.

Knoxweb explains that over 50 percent of unhappy customers will let everyone they know about your bad customer service.

Brands must provide quality customer service, as people are much more apt to chat about bad experiences than the good ones. Bad customer service can go viral, but so can great customer service. When you put effort into your online customer service, you will be touching people and inspiring positive emotions.

Digital Marketing and Customer Service

Before the internet, all customer service took place in person. Face to face communication isn’t like it used to be. These days you connect through the web through social media marketing, text message marketing, IA marketing and all of the other types of marketing that is done online. Your customer service needs to be on point if you want people to support your products and services.

Social Media and Customer Service

Good customer service spreads like wildfire on the net, but so does bad customer service. Having a team of customer service representatives to handle your queries on social media is the best way to stay on top of things.

Responding to comments is just the tip of the iceberg when it comes to good customer service on social media. Be diligent and if a problem occurs, handle it. If it is something that your staff can’t handle, deal with it yourself as quickly as possible.

Customer Service More than Questions

Customer service is the best way to blend your digital marketing efforts, but is much more than answering questions from users. Your customer service team can offer incentives to fans and followers.

Consider coupons or give users a discount for referrals. Customer service is just another way you can market your brand, and best of all, it will not cost you any more than you are already paying.

Digital Marketing and Customer Service

Knowing where to put your efforts when it comes to digital marketing is tough. The professionals from Knoxweb have the experience to put your brand at the top of the search engines, especially if you have a strong customer service system in place. People love great customer service, if you are not providing it; they will shop elsewhere, even if they are crazy about your products and services.

If your customer service system is less than stellar, call or click and schedule a no obligation digital marketing consultation with Knoxweb. Customer service matters. Call or click and schedule your no obligation consultation with Knoxweb today.

Stop Battling Digital Marketing and Work with a Professional

If you are constantly knocking your head against a brick wall when it comes to your advertising budget, you aren’t alone. According to Knoxweb, the leaders in web development and web design, most people aren’t sure where to spend their cash.

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In the past, it was a no brainer. You chose TV, radio, direct mail, print, billboards, or the trusty yellow pages. Back then, there was no such thing as digital marketing. My how things have changed.

Digital Marketing a New Way to Advertise

In addition, twenty years ago, most analysts couldn’t have predicted what is happening in the world of digital marketing. With text and voice recognition marketing, social media marketing and email marketing added to the dwindling conventional marketing platforms it’s tough to make the right decision.

If you are a subscriber to the Knoxweb Blog, you already know how digital marketing has changed advertising. These days the Yellow Pages are delegated to the fire pit while door to door selling has become passé.

Digital marketing has opened new doors. Internet marketing has changed everything. From Google ads to social media advertising you can easily spread your advertising budget thin to the point of non-existence. Thankfully, digital marketers have the knowledge and experience to put your ad dollars in the right place.

Get Out of Your Comfort Zone with Digital Marketing

Video Marketing

One of the most powerful ways to boost your presence is with video. Ask customers for testimonials or shoot how to videos. Show your products and services in action and you will see in an increase in sales. Film a video that shows your brands best assets. Whatever you do make sure you have a solid script and storyboard.

AI Marketing

AI Marketing is set to take control. Alexa and Siri are two of the most used names in households today. If your business isn’t optimized for artificial intelligence, you are missing the boat. Ask Knoxweb, who has been in the business since 1996, how you can incorporate smart AI marketing into your overall digital marketing campaign. It’s new it’s different and it’s probably something your competition hasn’t delved into yet.

Text Message Marketing

Text messaging your customers, and potential ones, is an easy way to hold interest. With text message marketing you are bound to attract more business. Most people read every text message. Email messages are different. Firstly, it may never get opened; secondly, it will probably go in the trash folder.

Social Media and Digital Marketing

Putting your best efforts into social media marketing is a smart thing. When you advertise on various social media platforms, you are optimizing your content. In fact, when people like, comment and share your videos you will see an increase in your fan base. Furthermore, all of those shares are free advertising for your business. Just be ready.

Social media marketing can go viral in seconds. If you are not prepared for the onslaught of orders, the bad reviews generated will harm your brand. Any social media marketing campaign needs to be well thought out.

Putting up an ad with a video could get you thousands of views, especially if you add music and narrative. Just scroll through your feed and read the ads. Some have hundreds of thousands of likes and shares. Your business needs to be prepared.

Add Influencer Marketing to your Budget

People admire influencers. Just look what the  Kardashian’s have done for the brands they talk about. An influencer can be anyone from a nobody that supports your brand to a well-known celebrity who is a fan of your products and services.

Influential bloggers are also great assets to have in your digital marketing toolbox. Hire a guest blogger who knows your company. Most bloggers have hundreds of thousands of subscribers.

When you find the right influencer, you are branding your business.

The digital world has changed marketing forever. Has your business kept up with the times? Call or click and schedule an appointment with the experts from Knoxweb. Knoxweb will come up with a digital marketing strategy that will boost your end of year sales.

Call or click for a no obligation digital marketing consultation with Knoxweb today.

Digital Marketing are You Up to Date?

Digital marketing has certainly changed. In its infancy, the only way to advertise on the internet was with email marketing or those annoying pop up ads. Thankfully, times have changed with more than one way to advertise your products and services on the World Wide Web.

Why Do I Need Digital Marketing?

digital_marketing_KnoxvilleTimes have changed and although every business needs to advertise, where you put your ad dollars matters. Finding your target audience is easy when you work with a professional digital marketing company.

Knoxweb has been in the digital business for decades and since 1996, has helped companies just like yours grow with the times. From the days of conventional marketing to today’s cyberspace shopping, putting your products and services on the internet is essential. Without digital marketing, your business will suffer.

What is Digital Marketing?

Online marketing means advertising on various channels on the internet. Digital marketing means email, social media, websites, search engines, mobile apps, and text message marketing. Add voice recognition and artificial intelligence marketing to the mix and you will have an arsenal of tools that is ready to take the digital world by storm.

Getting started is easy when you work with Knoxweb. In addition to digital marketing, Knoxweb also creates beautiful websites as a home base for your entire online marketing campaign. The foundation for any digital marketing plan is your website.

I Have a Website that Doesn’t Help at All

If your website is doing you more harm than good, you probably have not optimized it for mobile use. If you follow the Knoxweb Blog, you’ll remember that Google started punishing businesses and individuals who did not have a mobile website.

Even four years later, companies are still using outdated websites that hurt their rank. People hate pinching and squeezing a Smartphone or tablet screen just to see your content. When your website is optimized for mobile devices, your digital marketing campaign works.

Spread the Word with Digital Marketing

Streaming content, social media and video marketing, and email blasts are just a few of the ways that you can market your products and services online. Fairly new to the digital marketing landscape, text message marketing and artificial intelligence marketing are growing at a rapid rate. People want answers quickly, which is why AI, voice recognition and text messaging are so popular. Having a solid digital marketing plan that includes all of the above gives you a better return on investment.

Ask Knoxweb how you can incorporate new forms of internet marketing into your overall campaign. When you optimize your content on multiple platforms, you have a better chance of reaching your target audience.

Use all Forms of Digital Marketing for Maximum Exposure

When you optimize your content online, you are reaching a larger audience. Share your weekly blog to social media sites, go live on Facebook, and shoot weekly podcasts. When you expose your company on the net, you will enjoy more fans, followers, likes, comments and shares.

Online marketing is imperative. However, Knoxweb explains that conventional marketing is also important. Postcards are an excellent way to share your website and social media sites. If you have a podcast or upload videos to YouTube regularly, tell your clients and customers about it.

With so many outlets in the digital marketplace, it’s tough to know where to put your advertising dollars. Working with Knoxweb takes the guesswork out of digital advertising.

Start Your Digital Marketing Plan Today

There’s still plenty of time to get back on track. Call and talk to the team from Knoxweb about a digital marketing plan. It really will help your end of year earnings.

Call for a no obligation consultation with Knoxweb today.

Digital Marketing Takes Planning are You Ready?

Digital marketing takes planning and is much more than sending out mass emails. A sound digital marketing strategy incorporates all forms of online marketing and beyond to get your message across to your demographic. If you are sending emails out on a weekly basis, are you sure your database has been updated? Are you certain your emails aren’t going straight to the junk mail folder?

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According to Knoxweb, having a digital marketing strategy in place eliminates wasted time and wasted money. When you work with the team from Knoxweb, you will be getting the best bang for your buck. Because Knoxweb has been in the web business since 1996, you can bet they understand the best way to market your brand online.

Digital Marketing and Mass Emails

If you follow the Knoxweb Blog, you will know that while mass emails do work, you need other online marketing strategies to really make them worth the investment. When you incorporate your email blasts with the rest of your digital marketing, you’ll see an increase in your social media fans and followers.

Social Media Marketing and Digital Marketing

Although Google doesn’t advertise the fact, social media posts do show up in a Google search. Although they claim there is no algorithm to allow this, something is certainly going on. When you regularly post on social media, your posts will be seen on Google. Keep that in mind when you Tweet and share on Facebook.

Video Marketing for Your Brand

Your head would have to be in the sand not to see the power of video marketing. Knoxweb explains that a strong video campaign using Video Grabbers literally, “Grabs,” the attention of your audience. When you promote your products and services, using video, you’ll see a higher return on your investment. Best of all, it doesn’t cost a fortune to shoot videos using Video Grabbers from Knoxweb.

Text Message Marketing for Smart Advertising

With billions of people texting multiple messages every day, businesses have jumped on the bandwagon with text message marketing. Text message marketing is the modern way to attract clients and customers. With text message marketing, your message won’t get sent to the trash file like it does with email. In fact, over 70 percent of people say they open text messages from businesses.

Digital Marketing and Artificial Intelligence

Syri, Alexa, and the other AI robots who answer questions from millions of people every day are just a fraction of the AI market. Clever marketers are using their products and services to answer a question from a consumer. Ask for a recipe and you will probably get a response that includes a brand name in the mix. AI marketing is the new way to promote your business. Ask Knoxweb how.

Voice Recognition and Digital Marketing

These days most people ask a question using voice recognition. In fact, 60.5 million people in the United States used voice recognition in 2018. Your business needs to be set up voice recognition marketing. Using proper keyword and keyword phrase placement is imperative when it comes to voice recognition marketing. If you aren’t using it, you may lose your rank on Google.

Digital Marketing and Content

Content still remains supreme in the eyes of Google and the other search engines. If your content is less than you will dip in rank. Adding a blog to your website, is a great way to spread your wings when it comes to digital marketing. You can share your blog on social media; send it via email or text messaging. You can even produce Vlogs and upload them to YouTube. There is no limit when it comes to digital marketing.

What’s Next with Digital Marketing?

Nobody knows what will be the next big thing on the net, but you can bet that digital marketing will once again be at the forefront. If you had told people ten years ago that they would be doing their Christmas shopping on their phone, they would have probably laughed.

If your digital marketing strategy is falling flat, call and schedule an appointment with the experts from Knoxweb. Knoxweb will put together a digital marketing plan that will give you a leg up on the competition.

Call for a consultation today.

How Digital Marketing is Changing Advertising

Digital marketing has certainly changed over the years. These days email and Google Ad words are just the tip of the iceberg.

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According to Knoxweb, who have been in the online business since 1996, social media marketing, text message marketing and voice search marketing are just a few of the marketing solutions that have changed the digital marketing world forever. Below are a few of the ways that online marketing has changed.

Digital Marketing and Social Media

When Facebook launched in 2008 there were 58 million devotees. Today that number has reached two billion. Twitter averages over 600 million tweets every day. With nearly 3 billion social media users on the planet advertising on social media is a smart move. Especially when you consider that average users spend about two hours on social media.

Artificial Intelligence and Digital Marketing

AI has changed marketing forever. Alexa, Siri, and now Google are changing the way people search for things. Just like the Jetsons, artificial intelligence has allowed people to voice a question to a digital device before receiving an answer. According to research, AI will be in 75 percent of all households in the United States.

Digital Marketing and Video

If you follow the Knoxweb Blog, you know that video is the way of the future when it comes to digital marketing. Video brings your brand to life. Video consumption is astounding with people watching, on average, 83 minutes of online video every day. That equates to 574 minutes per week.

 Ecommerce and Digital Marketing

Back in 2008, sales on the net represented a paltry 3.6 of the worldwide retail market. Today that number has risen to over 12 percent. Analysts see that number growing to over 17.5 percent by the end of 2021. Knoxweb explains that WooCommerce makes up for 42 percent of ecommerce. That is pretty amazing when you consider that the site has only been around since 2011.

 Digital Marketing and Streaming

Today people are dumping cable and watching their favorite movies and TV shows on Netflix and Hulu. Music streaming channels such as Spotify are changing the way people watch and listen. The day of the dish seems to be looming as people turn to the net for entertainment.

Google Search and Digital Marketing

Before Google, SEO was about specific keywords. Search engines would accept whatever people submitted even if the content was subpar. Frequent algorithm changes from Google means that content creators need to be more thoughtful.

To rank organically your content must be fresh and unique. It also must be targeted to your demographic. Today the user is favored, not the bot. Google has also changed user intent accommodation. The goal of Google has always been about speed. Questions must be answered as quickly as possible.

Digital Marketing and Mobile Indexing

Knoxweb has been telling subscribers for years that mobile marketing cannot be ignored. Because Google is continuing to roll out mobile first indexing, websites are ranked on both desktop AND mobile results based on the mobile version and only the mobile version of your website.

As a result, if you are one of the over 60 percent of small businesses that has not gone mobile, you won’t be ranking very high. Ask Knoxweb about a mobile responsive website that loads fast and adjusts to screen size.

Digital Marketing and the Future

No one can predict what will happen with digital marketing. However, one thing is certain, it won’t be going anywhere. Digital marketing will continue to grow in ways that even Knoxweb hasn’t thought of yet.

Digital marketing is easy when you work with the professionals. Call or click and schedule a no obligation consultation with Knoxweb. Knoxweb will come up with a digital marketing plan that will boost your online profile and your end of year profit.

Call for a consultation today.

More Digital Marketing Mistakes that Will Kill Your Business

Even in today’s digital marketing age, it’s tough to keep up with technology. The times they are a changing and that is certainly the case when it comes to digital marketing.

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Digital marketing is important. If you have been following the Knoxweb Blog, and you should be, you will know how your online presence is affected by everything you do, from your social media, to your conventional marketing. Even your direct mail campaign can affect your online presence.

Below are some more digital marketing mistakes to avoid at all costs.

Putting Your Audience in One Box

Every customer has a different need or want. Two potential clients may be curious about your products or services, but they are certainly not the same. Identify your users and understand who your target audience is. Without properly identifying your customers, you will never be able to customize your message.

Being Inconsistent with Digital Marketing

Poorly managing your digital marketing efforts will hamper your end of year earnings. Ask Knoxweb how you can simply your online marketing strategies with sound techniques that work. Segment your email lists and don’t forget to keep up to date with your social media. If users are liking, commenting, and sharing your content, you must engage.

Being Spammy, Aggressive or Scary with Digital Marketing

If you are managing your digital content and monitoring user behavior, don’t be a stalker. First of all, don’t reveal your actions by saying, “We noticed that you are interested in our new HVAC system. Let’s have a chat!”Interact, but don’t be creepy about it. Slowly get to know your users before you shove your message down their throats.

Being Socially Inept with Digital Marketing

If your business is actively tweeting and posting on Facebook, Twitter and Instagram, being social is important. Steer clear of bragging your services and communicate. Listen and engage. Learn what your clients and customers want and what they don’t want. Nobody wants to be sold to on social media. As Knoxweb has mentioned in previous blogs, make sure to address negative comments. Even more so, address those comments and do not delete.

Not Producing Fresh Content

Focus on new content that is consistent with what users want. Create unique content based on questions that your followers have asked. By writing blogs, tweeting and posting content based on user’s questions and posts, you will have a better chance of attracting new users while engaging with new followers. Consequently, you will be come popular.

Ignoring New Digital Marketing Technologies

Knoxweb has been in the digital world since 1996, and for that reason, is always ready for a challenge. Consequently, with the rise of video marketing, building video clips into your overall online marketing plan is a must. Video Grabber is a tool used by Knoxweb that incorporates video marketing with other digital marketing platforms. Ask Knoxweb how Video Grabber can work for you and your business.

Assuming Everything is Fine

If you are basing your SMO and SEO due to assumptions because you have thousands of fans, comments, likes and shares, you are not going to get anywhere with your digital marketing efforts. Knoxweb has the tools to monitor performance while conducting tests to measure the performance of your search engine monetization and social media optimization.

Online marketing isn’t something you can pick up overnight. Besides, there is not a Digital Marketing for Dummies book, well, if there is, you can bet you won’t be able to do what Knoxweb can do.

If you would like to tighten up your digital marketing strategies and come up with a solid plan, call or click and talk to the team from Knoxweb. Knoxweb knows what it takes to get you to the top of the search engines, and as a result, will finally help you get there.

Call for a no obligation quote today.

Creative Digital Marketing Tips That Yield Results

Digital marketing is the most crucial part of any online strategy. If you follow the Knoxweb Blog, you know how important digital marketing is to your overall advertising campaign.

Below are some tips to include in your online marketing campaign.

Be Creative with Digital Marketing

digital marketingMake sure that your mascot, logo, color scheme, and other elements match your brand. If you want to catch the eye of the user, you must incorporate visual elements into your advertising. Be consistent with your brand so that people can identify your business when they see a post or an ad Make sure that you keep your creative fresh and relevant, especially on social media.

Watch Your Budget

Spend wisely as every platform offers different value. With the help of Knoxweb, you can analyze the outlets that will give you the best return on investment. By understanding the value of each channel, you can target your demographic more effectively.

Research Research Research

Research your data. Although you may have a slight inkling as to what is working best for your brand, it is important to be prepared for what’s ahead. By researching your past advertising efforts, you can determine what is working and what isn’t. If Google Ads are working better than Facebook Ads, you may want to redirect your advertising budget.

Create Unique Content for Digital Marketing

Content is the most important part of any advertising campaign. If your content is fresh and unique, Google and the other search engines will love you and your brand. A professional content writer from Knoxweb will research your products and services to create educational and informative content. Your content will be shared across all platforms to better optimize your business or organization.

Choose Your Platforms Wisely

If you have 12 social media accounts, a PPC campaign and a blogging schedule with a topic that you know nothing about, it’s time to call Knoxweb. The social media experts from Knoxweb can show you where to focus your advertising efforts with consistent digital marketing campaigns that will get results. When it comes to social media, less is often more.

Target your Audience

Marketing to your demographic is critical. By knowing who your market is, you can direct your advertising to that audience. With the help of Knoxweb, you can find out where your audience is spending the most of their time. With Facebook, you can target your audience based on interests, demographics and much more.

Facebook is Great for All Businesses

Word of mouth advertising has reached a whole new level thanks to Facebook. The social media channel allows you to recommend products and services to friends who will recommend them to their friends. Social media is one of the strongest forms of digital marketing.  Although you won’t generate millions of fans overnight, Facebook is a powerful tool, especially when you incorporate Facebook Ads into the picture.

Integrate Your Digital Marketing Efforts

Consistent messaging across all platforms and channels is the only want to reach your audience. When you integrate with the same message, you will reach more of your target audience. Because every platform has a different feel and vibe, it is important to match your content to the site while maintaining a consistency with your brand.

The world of digital marketing doesn’t have to be a scary place. Call Knoxweb who can help you create a strong and effective online marketing campaign that will yield results.

Call for a no obligation digital marketing consultation with Knoxweb today.

5 Digital Marketing Tips for Small and Large Businesses

Digital marketing has certainly changed the way large and small businesses conduct themselves on the World Wide Web.

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Social media marketing, video marketing and marketing with text are just some of the newer ways people are telling the world about their products and services.

According to Knoxweb, People used to rely on one or two websites to look for products and services and rarely shopped online. Those websites were used to research something that they would have to purchase at a bricks and mortar store. Fast forward to today and you will find multiple websites where you will find what you are looking for. The information that is available on products and services is nearly endless.

These days the power of digital marketing lies in the hands of the user because of limitless data available including product reviews and how to videos. In the past businesses held the power when it came to closing the deal.

Today customers can locate the information they need without ever speaking directly to the business. This makes a company’s outreach much more difficult. The most important part of digital marketing is convincing the purchaser to make the sale, especially when they know all there is to know, and more, about your products and services. Ask Knoxweb how.

Below are 5 Digital Marketing Strategies You Can Use

Digital marketing needs to provide value to the customer because these days you’ll be lucky to hold a potential customers attention. What you do in that amount of time is up to you. Knoxweb recommends that you offer your audience value. Perhaps a free item, an interesting video, or a special offer. Don’t execute the sale at the get go. Focus on customer communication. If you begin your dialogue, the sale will naturally follow through.

Content is Key for Digital Marketing

Thanks to social media, it’s getting more difficult to capture the attention of your target market. With pop ads and paid video ads on Facebook and Twitter, it’s tough to be unique. When you offer entertaining and educational content to your users, you will be seen as genuine because you are captivating your audience.

Use More than One Channel

People spread themselves thin on the World Wide Web. Most visit Facebook, LinkedIn, Pinterest, Twitter, and YouTube while others head to Snapchat or Instagram. You want to make sure that you are optimizing your content on social media, in your email messages and your business text messages.

Analytics for Online Marketing

For the highest ROI Knoxweb recommends data examination. You want to review the KPI’s in order to determine what impact your online marketing campaign is having. With analytics, you can test your content without spending a fortune.

SEO is Vital

If you want your customers to see your awesome content you have to get the word out. Knoxweb are the Search Engine Optimization experts and can come up with a customized plan that will increase your rank on the search engines. Knoweb uses keywords and keyword phrases that are pertinent to the content. Because users and the search engines will pick up on those keywords you will be rewarded.

Customer Focus

The focus should always be on the customer. Market and sell your products and services to your customers needs, not the needs of your company. When you allow your digital marketing campaign to be swayed in the wrong direction, you will lose business.

Having a solid digital marketing campaign is essential. Knoxweb will put together a strong online marketing campaign to use across all platforms. These will include direct mail, email marketing, and business text messaging campaigns.

For the best digital marketing advice, you can’t go past Knoxweb. Knoxweb has been helping small and large businesses change and grow with technology and can help you get there as well.

Call or click for more information regarding digital marketing today.