Tag Archives: digital marketing 2018

Internet Marketing Is it Overwhelming You?

These days you need to have all of your internet marketing ducks in a row. If you aren’t incorporating everything you possibly can into your advertising strategies, you’ll miss out.

internet marketing

Internet marketing now means video marketing, social media marketing, email marketing, text message marketing and more. Add to this your conventional marketing and you are probably overwhelmed.

According to Knoxweb, having a team onboard to help with your internet marketing is the best strategy to have and should be number one in your arsenal of digital marketing tools. Knoxweb has been in the internet marketing business since 1996 and knows more than a thing or two about the World Wide Web.

What Your Internet Marketing Needs to Include

Optimization. The key to a successful digital marketing campaign is optimization. For your online marketing strategies to succeed, you need to optimize your content. Share your content everywhere you can. The more places you post the blog, the more likes, and comments and shares you will get.

A Business Blog is a Must

If you have a business blog, and you had better, optimizing it on social media, in email, text messaging, and even your direct mail will yield better results. Add a snippet of the blog to your postcard message and you can bet people will be subscribing to your blog in droves.

A professional business blog writer from Knoxweb does the work for you. You won’t have to worry about your content as it will be thoroughly researched, written, and posted. Knoxweb can even optimize your content via email and social media.

Social Media Platforms

Without social media, your company won’t be doing the numbers it could or should be. However, knowing where to put your energies is also part of the process because blindly creating profiles on dozens of social media sites is a bad idea.

Knoxweb explains that it is important to focus your attentions on the demographic that you want to attract. Facebook has been and still is the number one place to put your social media marketing efforts; however, it isn’t as popular as it used to be with the younger groups.

Knoxweb keeps up with the trends pointing you in the right direction. If you have a product or service that you are marketing to the millennials, consider YouTube, Snapchat, or Instagram. Although Facebook still attracts 41 percent of the market, the others aren’t far behind. Consequently, it’s wise to do research.

Video Marketing and Online Marketing

Knoxweb cannot stress the importance of video for your internet marketing campaign. With Video Grabber and Knoxweb you and your company have the opportunity to create compelling content that will also attract your demographic. From script writing to final production and posting, your video from Video Grabber and Knoxweb is one of the best ways to optimize your content, but it doesn’t stop with your website.

Add Video to All of your Online Marketing Efforts

If you have been seeing video pop up on your text-messaging app, you are not alone. Thousands of small and large businesses are using text messaging to contact clients and potential customers. As a result adding video to your text messages communicates to your audience in a fun and entertaining way. Best of all, video text messages are nearly always opened.

Although text messages are opened more than email, Knoxweb recommends that you add video to your email messages as well. People are fascinated with video, especially when an interesting clip with a great title shows up in the in box. As a result, you’ll see a higher open and click through rate when you add video to your email messages.

It’s All or Nothing with Internet Marketing

You really do need to do it all when it comes to digital marketing. Knoxweb has the tools you need to create a bang up internet marketing campaign that will leave the competition in the dust. As a result, you will save money.

Your business will be at the top of the charts with fans, followers, and subscribers that you haven’t been able to attract in the past. With a great internet marketing campaign, people will find you through blogs, social media, video and email text messaging.

Want to learn more? Call or click and schedule a no obligation consultation with Knoxweb. Because it pays to be wise online.

You won’t believe the difference it will make in your ROI, call for a no obligation internet marketing consultation today.

Are You Still Doing Digital Marketing Yourself?

Doing your own digital marketing isn’t the smartest thing in the world. Not only does it take you away from your job, but it could also hurt your business.

digital marketing

Knoxweb are digital marketing experts whether you want to improve your SEO or build a mobile responsive website. When it comes to making a difference on the web, Knoxweb will help you get there.

What Knoxweb Has to Offer for Digital Marketing

Since 1996, Knoxweb and the team of experts have shown businesses how to incorporate the digital world into their conventional way of thinking. Most web development companies in Knoxville have gone by the wayside because they didn’t keep up with technology.

The team are highly skilled and on the cusp when it comes to new ways of digital thinking. From web design and development to search engine optimization, social media marketing, professional blog writing, and video production, Knoxweb is the only name to consider for all things digital.

You Already Have a Great Website

You may have an awesome website that is mobile responsive and easy to use. However, if no one sees it, your business won’t grow, in fact, it could suffer for it. Your competitor may have a simple mobile responsive website that isn’t half as great looking as yours, and while this may have you scratching your head, there is one simple explanation, digital marketing.

As digital marketing experts, Knoxweb has the tools to grow your business with SEO tactics that are up to date and current. If you follow the Knoxweb Blog, you will know how search engine optimization has changed over the years.

How Do I Make Digital Marketing Work for Me?

For digital marketing to work for you and your business, you need to advertise. Whether you purchase Google Ads or incorporate social media marketing into your business, advertising is a must in the digital age.

With so many advertising avenues available, it takes an expert to locate the best avenues for your marketing dollars. Knoxweb will analyze your date to determine where your ad dollars would work best on the web. If your target market is female, Pinterest may be a better option than Facebook. If you are targeting millennials, Instagram or Facebook may be the place to put your cash.

Digital Marketing is More than Emails

These days digital marketing is more than sending out an email blast. In today’s world, consumers are turning to their Smartphone’s to answer text messages from small and large businesses. Whether you are a dentist reminding patients about a dental appointment or a clothing designer who is releasing a new line, text messaging for business is the best way to connect with consumers. Adding video to your text messaging will also boost your return rate, as everyone loves video. According to Knoxweb, video is more popular than text.

Professional blogging is one of the keys that opens the floodgates when it comes to search engine optimization and digital marketing. With well-written blogs, your content can be shared all over the web increasing your rank. Google and the other search engines love fresh content. Adding a new entry every week to your website will boost your rank.

I’ve Tried Digital Marketing Myself and it Doesn’t Work

Unless you are an SEO expert or a wizard at building mobile responsive websites, you haven’t tried it all. Search engine optimization takes years of know how. The professionals from Knoxweb are SEO experts and have the knowledge to help you climb to the top of the search engines.

Even if you consider yourself to be a professional writer, you won’t get a lot of subscribers if you don’t know SEO or SMO. Every writer from Knoxweb has been trained to add thoughtful keywords and keyword phrases into the text. This allows Google and the other search engines to locate you and your business.

Social media marketing also takes experience. If you think random Tweets and posts will get you more business, think again. It takes a well thought out plan to win the hearts of social media fanatics.

A Professional Touch with Digital Marketing

It takes a professional touch when it comes to digital marketing. Call or click and schedule a no obligation consultation with the experts from Knoxweb. You really will see a difference in your numbers.

Call or click for a consultation today.

Digital Marketing even if You Are Land-Based

Digital marketing is something ALL business should be incorporating into their overall marketing strategy.

digital marketing

Even if you aren’t an online business, you still need to use digital marketing to boost your advertising efforts. If you aren’t marketing your business online, no one will be able to find your bricks and mortar store.

Why Digital Marketing is Important

Subscribers who follow the Knoxweb Blog know the importance of digital marketing. Even land-based businesses need to be focusing their advertising efforts into online marketing.

What You Need To Know about Digital Marketing

Mobile Mobile Mobile

Over 50 percent of consumers are browsing for products and services on a mobile device.

Knoxweb has explained the necessity of mobile, and if you haven’t gone mobile, you are frustrating and alienating potential buyers. Furthermore, Google will penalize you, reducing your rank in the search engines.

Micro-Moments

Impulse shopping. Everyone does it. With the portability and accessibility available on mobile devices, digital marketing cannot be ignored. Most people have the attention span of a fly, and your business needs to capitalize on that.

Your business needs to focus on micro moments to fulfill a potential buyers needs. Ask Knoxweb about a platform that allows you to cater to your customers 24 hours a day, seven days a week.

Using Apps in Digital Marketing

Knoxweb are the mobile app experts. Since 1996, Knoxweb has been learning the technology to help businesses grow with web design and web development solutions, including mobile app technology. These days customers are tending to go to an app as opposed to a browser. Talk to Knoxweb about a mobile app for your business.

Connection is a Must

These days your business must be connected to anything and everything. From Smart Home Technology to making phone calls and sending notifications, the internet is the key to success. Your business needs to show up everywhere. That won’t work unless you incorporate smart digital marketing solutions into your brand.

Brand Management Using Digital Marketing

Branding a business is much different than it used to be. Business cards used to be the key to a successful connection that could lead to new clients and customers. However, in today’s world you must optimize using conventional and online tactics that work together. Everything is connected.

Following Through

A good digital marketing campaign must include follow up. Knowing what happens after the purchase is just as important as what happens beforehand. Every step of the process needs to be analyzed to determine what works and what doesn’t. Following up on every purchase and responding to a bad review assures good customer relations in the future.

Live Streaming and Digital Marketing

Everyone loves to peak behind the scenes. With Facebook Live and other online streaming platforms, you can give potential clients and customers a look at your business. Go live with a new dish from your eatery or show your plumbing company customers what not to put down the sink.

Digital Marketing and Text Messaging for Business

Five years ago, text messaging for business was rarely used. These days it’s more important than ever. Consequently, sending consumers that purchase your products and services a text message is the best way to receive a response. Consequently, text messaging for business increases your end of your year sales, regardless of your industry.

Endless Opportunities with Digital Marketing

The opportunities are endless when you incorporate smart digital marketing into your overall marketing strategies. Every business needs an online platform to let people everywhere know that you exist.

If you would like more information regarding digital marketing, web design, web development, look no further than Knoxweb because Knoxweb have what it takes to build your bricks and mortar business into an online company that will yield results. All you have to do is call or click.

Make your presence known with sound digital marketing strategies that work. Call Knoxweb today.

More Digital Marketing Mistakes that Will Kill Your Business

Even in today’s digital marketing age, it’s tough to keep up with technology. The times they are a changing and that is certainly the case when it comes to digital marketing.

digital marketing

Digital marketing is important. If you have been following the Knoxweb Blog, and you should be, you will know how your online presence is affected by everything you do, from your social media, to your conventional marketing. Even your direct mail campaign can affect your online presence.

Below are some more digital marketing mistakes to avoid at all costs.

Putting Your Audience in One Box

Every customer has a different need or want. Two potential clients may be curious about your products or services, but they are certainly not the same. Identify your users and understand who your target audience is. Without properly identifying your customers, you will never be able to customize your message.

Being Inconsistent with Digital Marketing

Poorly managing your digital marketing efforts will hamper your end of year earnings. Ask Knoxweb how you can simply your online marketing strategies with sound techniques that work. Segment your email lists and don’t forget to keep up to date with your social media. If users are liking, commenting, and sharing your content, you must engage.

Being Spammy, Aggressive or Scary with Digital Marketing

If you are managing your digital content and monitoring user behavior, don’t be a stalker. First of all, don’t reveal your actions by saying, “We noticed that you are interested in our new HVAC system. Let’s have a chat!”Interact, but don’t be creepy about it. Slowly get to know your users before you shove your message down their throats.

Being Socially Inept with Digital Marketing

If your business is actively tweeting and posting on Facebook, Twitter and Instagram, being social is important. Steer clear of bragging your services and communicate. Listen and engage. Learn what your clients and customers want and what they don’t want. Nobody wants to be sold to on social media. As Knoxweb has mentioned in previous blogs, make sure to address negative comments. Even more so, address those comments and do not delete.

Not Producing Fresh Content

Focus on new content that is consistent with what users want. Create unique content based on questions that your followers have asked. By writing blogs, tweeting and posting content based on user’s questions and posts, you will have a better chance of attracting new users while engaging with new followers. Consequently, you will be come popular.

Ignoring New Digital Marketing Technologies

Knoxweb has been in the digital world since 1996, and for that reason, is always ready for a challenge. Consequently, with the rise of video marketing, building video clips into your overall online marketing plan is a must. Video Grabber is a tool used by Knoxweb that incorporates video marketing with other digital marketing platforms. Ask Knoxweb how Video Grabber can work for you and your business.

Assuming Everything is Fine

If you are basing your SMO and SEO due to assumptions because you have thousands of fans, comments, likes and shares, you are not going to get anywhere with your digital marketing efforts. Knoxweb has the tools to monitor performance while conducting tests to measure the performance of your search engine monetization and social media optimization.

Online marketing isn’t something you can pick up overnight. Besides, there is not a Digital Marketing for Dummies book, well, if there is, you can bet you won’t be able to do what Knoxweb can do.

If you would like to tighten up your digital marketing strategies and come up with a solid plan, call or click and talk to the team from Knoxweb. Knoxweb knows what it takes to get you to the top of the search engines, and as a result, will finally help you get there.

Call for a no obligation quote today.

Video Marketing Can Boost your Brand Exposure

Video marketing cannot be ignored. All you have to do is scroll through your feed on Facebook and you will find dozens of videos including product and how to videos from the competition.

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If you aren’t including video marketing in your overall digital ad campaign, your bottom line will pay for it.

What is Video Marketing?

Using video, you can build customer rapport by promoting your products and services. Video can be used to show your clients how to use a product, stream live events and create entertaining content.

Knoxweb are the video marketing experts and have the tools you need to create a strong video campaign that could go viral.

How Video Marketing Works

Video marketing works by driving traffic to your website. Marketing with video allows you to raise brand awareness while engaging with your customers at the same time. Data driven, this type of marketing allows you to track consumer engagement and monitor metrics.

How to Produce a Quality Video

With the power of Video Grabber from Knoxweb, you can produce an affordable video that tells your stories while engaging potential customers. Although there is no set time for video, shorter is always better. Knoxweb will create a powerful script and storyboard that will be a consumer attention grabber.

Publishing and Analyzing with Video Marketing

Knoxweb will show you how to optimize your content all over the web. When you embed video on your website, share it on YouTube and Facebook, you will be exposing your brand to more people.

People who like and comment on your videos will mostly likely share your content as well. Once your videos have gone live, Knoxweb will show you how to track your stats and metrics. As a result, you will be able to determine what works and what doesn’t.

Video Marketing Benefits

  • Connect with Potential Clients
  • Build your Brand
  • Great for SEO
  • Better Consumer Retention
  • People Love Video
  • More Clicks using Video in Email
  • Better ROI

Video Marketing Challenges

Although you still need good equipment and a good production team behind your efforts, it is much more cost effective to include video marketing than it used to be. Professional video with Video Grabber and Knoxweb is affordable and best of all, yields results.

Video Marketing Strategies

If you follow the Knoxweb Blog, you will know that video marketing is about planning. When you plan, test, analyze, and finalize, you will see results. Knoxweb can help you produce engaging videos that will align your sales funnel.

Before you begin, ask yourself what purpose the video has, who your audience is, and how the video will help your long-term digital marketing goals. Knowing the answers to those questions before production will help your overall strategy.

Knoxweb recommends that you develop a strong marketing strategy that outlines the purpose of each video. You want to be clear and concise for every type of video whether it is a how to video or an experience video. An explainer video will be different from a new product launch or customer review video.

Video Marketing Makes Sense

Marketing in 2018 is much more than words on a page. Sixty five percent of the population learns visually. While thoughtfully written blogs will bring you leads, incorporating Video Grabber into your digital efforts will speed up the process.

Knoxweb explains that video is about 50 times more likely to rank organically than text. However, it is important to product high quality videos that are beneficial to your overall digital marketing campaign.

If you would like more information regarding video marketing for your brand, call or click and schedule an appointment with the video production team from Knoxweb. Knoxweb will help you grow your business with a powerful video marketing campaign. As a result, you will see a better return.

Call for a no obligation consultation with Knoxweb today.

Online Marketing Trends That Continue in 2018

The internet has changed online marketing with incredible tools that will change the way people do business on the web. However, according to Knoxweb, there are some trends to watch for as 2018 draws to a close.

Growth Hacking for Online Marketing

online_marketingBy teaming with designers, developers and other departments, you can transform your business.

Larger corporations such as Airbnb, Dropbox and Uber have had great success using growth hacking. Take Dropbox for example, when you join, the popular site will give you one gigabyte of space for free. For more free space, just get your friends to join using a link to your account. By doing so, that person will receive free space and so on.

Knoxweb believes that smaller companies are beginning to take the same approach with growth hacking tools that make it easy to conduct research. Ask Knoxweb how.

Programmatic Buying for Online Marketing

A powerful tool, programmatic marketing automates the process with real time bidding. With RTB, buyers can set network reach and bid price. Using real time, bidding online campaigns can be booked and flighted.  while being optimized and analyzed using DSP or demand-side software algorithms and interfaces. Because there are more tools that make programming easier, programmatic marketing could account for 70 percent of all digital advertising by the end of the year.

Knoxweb can incorporate programmatic marketing into your online campaign giving great results and an excellent ROI.

Facebook Tools for Online Marketing

Digital marketing lives online. However, Facebook is now providing marketing tools that allow you to promote your business to consumers in your area. Although Facebook is especially beneficial to companies that have multiple locations the king of social media is also valuable to small businesses and organizations.

Facebook’s new offline conversion tools help businesses track the physical location of the interested party. This allows you to see how well your ROI is doing.

Tracking Your Conversions for Online Marketing

Google is using a new service that allows you to track your store sales conversions based on visits and Google AdWords. However, other companies can provide a similar service. Talk to Knoxweb about tracking your conversions with affordable tools that will track your conversions for online marketing.

Voice Control for Online Marketing

Alexa and Google Home are entrenched in millions of homes all over America. As a result, it’s apparent that consumers are quite comfortable having a microphone that is always on in their home. Businesses will soon be able to take advantage of voice control with the help of Knoxweb.

By branding your voice with questions that your potential clients might have, you can improve your online presence. Voice control has complicated online marketing. If you follow the Knoxweb blog, you will know that is especially true when it comes to Search Engine Optimization.

It is important to be clever with voice control. You want to make sure you don’t get lost in the sea of paid for ads. If someone says, “Alexa, I need a new toothpaste,” Alexa will send you the first product that shows up in quick search. The brand of toothpaste that pays the most to be at the top of Google and the other search engines will be mentioned first. If you own a plumbing company, you can program Alexa to help consumers unclog a drain.

Online marketing continues to evolve. Knoxweb has the tools and the experience to help you create a strong marketing campaign. That affordable campaign will keep you ahead of the competition while improving your ROI.

Make the best of the rest of 2018 and schedule a no obligation consultation with the team from Knoxweb. Your online marketing campaign is about to turn the corner.

Call Knoxweb today.

Creative Digital Marketing Tips That Yield Results

Digital marketing is the most crucial part of any online strategy. If you follow the Knoxweb Blog, you know how important digital marketing is to your overall advertising campaign.

Below are some tips to include in your online marketing campaign.

Be Creative with Digital Marketing

digital marketingMake sure that your mascot, logo, color scheme, and other elements match your brand. If you want to catch the eye of the user, you must incorporate visual elements into your advertising. Be consistent with your brand so that people can identify your business when they see a post or an ad Make sure that you keep your creative fresh and relevant, especially on social media.

Watch Your Budget

Spend wisely as every platform offers different value. With the help of Knoxweb, you can analyze the outlets that will give you the best return on investment. By understanding the value of each channel, you can target your demographic more effectively.

Research Research Research

Research your data. Although you may have a slight inkling as to what is working best for your brand, it is important to be prepared for what’s ahead. By researching your past advertising efforts, you can determine what is working and what isn’t. If Google Ads are working better than Facebook Ads, you may want to redirect your advertising budget.

Create Unique Content for Digital Marketing

Content is the most important part of any advertising campaign. If your content is fresh and unique, Google and the other search engines will love you and your brand. A professional content writer from Knoxweb will research your products and services to create educational and informative content. Your content will be shared across all platforms to better optimize your business or organization.

Choose Your Platforms Wisely

If you have 12 social media accounts, a PPC campaign and a blogging schedule with a topic that you know nothing about, it’s time to call Knoxweb. The social media experts from Knoxweb can show you where to focus your advertising efforts with consistent digital marketing campaigns that will get results. When it comes to social media, less is often more.

Target your Audience

Marketing to your demographic is critical. By knowing who your market is, you can direct your advertising to that audience. With the help of Knoxweb, you can find out where your audience is spending the most of their time. With Facebook, you can target your audience based on interests, demographics and much more.

Facebook is Great for All Businesses

Word of mouth advertising has reached a whole new level thanks to Facebook. The social media channel allows you to recommend products and services to friends who will recommend them to their friends. Social media is one of the strongest forms of digital marketing.  Although you won’t generate millions of fans overnight, Facebook is a powerful tool, especially when you incorporate Facebook Ads into the picture.

Integrate Your Digital Marketing Efforts

Consistent messaging across all platforms and channels is the only want to reach your audience. When you integrate with the same message, you will reach more of your target audience. Because every platform has a different feel and vibe, it is important to match your content to the site while maintaining a consistency with your brand.

The world of digital marketing doesn’t have to be a scary place. Call Knoxweb who can help you create a strong and effective online marketing campaign that will yield results.

Call for a no obligation digital marketing consultation with Knoxweb today.

The Best Digital Marketing Advice on the Planet is Here

If your digital marketing campaign is getting you nowhere, Knoxweb has the answers.

digital marketing

Knoxweb has been in the online marketing game since 1996 and is constantly keeping abreast of the technological changes that seem to occur on a daily basis.

The Foundation of Digital Marketing

Your website is the foundation of your digital marketing campaign. If your website isn’t current and mobile friendly, it will hurt your ranking on the World Wide Web. Ask Knoxweb how to update your website to include video with video grabber, a weekly or monthly blog, an email newsletter, and monthly landing pages to keep your website fresh.

Fresh Content Vital for Digital Marketing

Google, Bing, and the other search engines love new content. Adding a blog and a monthly landing page to your website will help the spiders find unique and fresh content. Businesses rarely update static pages such as about me or the products and services pages. Because you are consistently updating your website, Google will love you.

Knoxweb has a team of professional blog writers who will research and update your content helping the search engines locate your website. If you have a blog, you know how tough it can be to keep it fresh on a regular basis. Consequently, it can be a struggle to keep up with your monthly landing pages and e-newsletters as well.

Build a Strong Presence Online

Once your website is updated and user friendly, it’s time to start marketing. Think of your digital marketing campaign as the frame that builds on the foundation. Updating your website is great, and the search engines will find you, but you have to optimize if you want people to find you on the web.

With social media, email marketing, voice search and other tools you can optimize your website. By optimizing your website through other channels such as YouTube, Facebook, LinkedIn, Twitter, and Pinterest, you have more opportunities to be seen. All of those different URL’s that are attached to your post on another channel will show up on a search.

Digital Marketing and Conventional Marketing

Conventional marketing is still important. If you follow the Knoxweb Blog, you will know just how essential conventional marketing is to your entire campaign. The experts from Knoxweb recommend creating text that will drive your subscribers to your website. Include your Facebook and other Social Media icons and entice them to sign up for your blog.

You can offer discounts and coupons to people who sign up and share your information. Always include your email and website address; as a result, you will see more visitors become subscribers.

Video Marketing is Everything

Your digital marketing campaign isn’t complete with video marketing. Video marketing should be included in everything you do. Video Grabber is the only platform needed to create informative, educational, and sometimes humorous videos that will increase your ROI.

Statistics show that more people will click through if you have a video on your website or in your email messages. By incorporating video in text messages and email messages, your potential is limitless. Adding professional video with your services, or a how to video about a new product that you are featuring, shows your professionalism. As a result, your SEO will shine. Don’t forget to add a link to your videos in your direct mail communication.

Overall Digital Marketing Campaign

When you outsource your online marketing needs with Knoxweb, you can get back to the task of running your business.

When you work with Knoxweb, everything is for you. From Development to conception and finalization, your digital marketing campaign will be ready to show the world.

It may be the middle of June, but there is still time to get in the black. Knoxweb has helped hundreds of companies just like yours increase web presence and earnings.

Get the help you need. Call Knoxweb for a no obligation digital marketing consultation. Your cup will runneth over.

Call or click for a consultation today.

5 Digital Marketing Tips for Small and Large Businesses

Digital marketing has certainly changed the way large and small businesses conduct themselves on the World Wide Web.

digital marketing

Social media marketing, video marketing and marketing with text are just some of the newer ways people are telling the world about their products and services.

According to Knoxweb, People used to rely on one or two websites to look for products and services and rarely shopped online. Those websites were used to research something that they would have to purchase at a bricks and mortar store. Fast forward to today and you will find multiple websites where you will find what you are looking for. The information that is available on products and services is nearly endless.

These days the power of digital marketing lies in the hands of the user because of limitless data available including product reviews and how to videos. In the past businesses held the power when it came to closing the deal.

Today customers can locate the information they need without ever speaking directly to the business. This makes a company’s outreach much more difficult. The most important part of digital marketing is convincing the purchaser to make the sale, especially when they know all there is to know, and more, about your products and services. Ask Knoxweb how.

Below are 5 Digital Marketing Strategies You Can Use

Digital marketing needs to provide value to the customer because these days you’ll be lucky to hold a potential customers attention. What you do in that amount of time is up to you. Knoxweb recommends that you offer your audience value. Perhaps a free item, an interesting video, or a special offer. Don’t execute the sale at the get go. Focus on customer communication. If you begin your dialogue, the sale will naturally follow through.

Content is Key for Digital Marketing

Thanks to social media, it’s getting more difficult to capture the attention of your target market. With pop ads and paid video ads on Facebook and Twitter, it’s tough to be unique. When you offer entertaining and educational content to your users, you will be seen as genuine because you are captivating your audience.

Use More than One Channel

People spread themselves thin on the World Wide Web. Most visit Facebook, LinkedIn, Pinterest, Twitter, and YouTube while others head to Snapchat or Instagram. You want to make sure that you are optimizing your content on social media, in your email messages and your business text messages.

Analytics for Online Marketing

For the highest ROI Knoxweb recommends data examination. You want to review the KPI’s in order to determine what impact your online marketing campaign is having. With analytics, you can test your content without spending a fortune.

SEO is Vital

If you want your customers to see your awesome content you have to get the word out. Knoxweb are the Search Engine Optimization experts and can come up with a customized plan that will increase your rank on the search engines. Knoweb uses keywords and keyword phrases that are pertinent to the content. Because users and the search engines will pick up on those keywords you will be rewarded.

Customer Focus

The focus should always be on the customer. Market and sell your products and services to your customers needs, not the needs of your company. When you allow your digital marketing campaign to be swayed in the wrong direction, you will lose business.

Having a solid digital marketing campaign is essential. Knoxweb will put together a strong online marketing campaign to use across all platforms. These will include direct mail, email marketing, and business text messaging campaigns.

For the best digital marketing advice, you can’t go past Knoxweb. Knoxweb has been helping small and large businesses change and grow with technology and can help you get there as well.

Call or click for more information regarding digital marketing today.

Online Marketing Strategies and Tools 2018

If you have tried every online marketing trick in the book, but still aren’t satisfied with your search engine results, it’s time to call the team from Knoxweb.

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Since 1996, Knoxweb has been building websites and custom making digital marketing strategies for small and large companies.

What is Online Marketing?

It may seem like a basic question, but the bottom line is, some people have no idea what online marketing means. In a nutshell, online marketing, also referred to as online advertising, digital marketing, or internet marketing utilizes a set of tools and strategies that will help your company have a commanding online presence. Digital marketing has certainly changed over the past decade, with dozens of fairly new online marketing tools that will help you boost your presence on the search engines.

How Online Marketing Works

Online marketing helps promote your products and services online using various channels. Most companies have a certain demographic that they are trying to attract. While digital marketing helps businesses reach their target market, it can also expand your reach attracting customers that aren’t necessarily your chosen demographic.

When you use online marketing effectively, you can attract new age groups. Knoxweb can help you come up with a marketing strategy that will attract more people. The more people you attract online, the better chance you have of being on the first page of Google.

Finding Your Audience with Online Marketing

A fashion designer can target several different demographics and so can a restaurant. Pigeon holing your business into one category limits sales. When you come up with a strong digital marketing plan with the help of Knoxweb, you will understand how important it is to target everyone, especially if you have a diner or clothing boutique.

Knoxweb can help you find your target audience while spreading the word using social media, blogs, and other online marketing tools.

Social Media is Imperative for Online Marketing

If you follow the Knoxweb Blog, you will know that social media marketing, also called Social Media Optimization, is one of, if not THE most important aspect of digital marketing. If you are not committed to your SMO talk to the team from Knoxweb. Knoxweb can help you with a social media marketing strategy that is easy to use. When you work with a professional, you can avoid the pitfalls that sometimes come with social media marketing.

Video Marketing

Not just for social media, video marketing is more popular than ever with smart business owners incorporating video marketing into email messages and business text messages. Knoxweb produces professional quality videos using Video Grabber. Video Grabber is the best way to convey your message through the power of video.

Email Marketing

Knoxweb has mentioned in the past that email marketing is still a great way to let your subscribers know about your products and services. A strong email marketing campaign can be used in conjunction with your other digital marketing efforts. Email marketing can even be used to promote your direct mail and other offline advertising campaigns.

Text Messaging for Business

You may have noticed that you are receiving more text messages from businesses. While you may think that text messaging is only useful for local digital  marketing, you need to think again. Any business can benefit from text messaging for business. You can notify subscribers of specials online or let users know you have a new location.

Blogging for Online Marketing

Knoxweb cannot stress enough how important blogging for business is. A weekly business blog is optimized all over the web. Ask Knoxweb about professional blog writing. Including a professionally written blog in your overall online strategy will increase your presence.

It is important to have a customized strategy. Knoxweb will come up with a strong digital marketing plan that will increase sales.

Call or click for a no obligation online marketing consultation with Knoxweb today.