Tag Archives: Business development Knoxville

Does Social Media Presence Affect SEO?

social media presence

If your social media presence is virtually non-existent, it’s time to call Knoxweb for a no obligation social media marketing consultation. Knoxweb can help boost your online profile on all of your social media pages, which can also help with your SEO.

According to Knoxweb, Google, Bing, and the other search engines reward businesses and organizations who optimize their content. If you consistently blog, share, create new posts and Tweet frequently, you will be rewarded.

Every Tweet and post on Facebook is considered a web page it its own right. One Facebook page would be links you share, posts you reshare and status updates. Google, whether from a fan, friend, group, or page, considers each of these individual pages.

Knoxweb explains that not every post or tweet that is indexable is indexed. Most people presume that Bing and Google try to index every single page on the World Wide Web, but that is not the case. Although the search engines have a vast number of resources, there are limits. Add to that the number of pages that are growing at exponential rates, the search engines have begun to realize that not every web page is valuable. The algorithms that Google and the other search engines build make the crawlers very selective.

With social media churning out massive amounts of content per day, hundreds more than a traditional web page, you can bet that your social media content is landing on the search engines. However, with people tweeting over 500 million tweets every day, Bing or Google will not index most, and certainly not all of the posts that are generated on a daily basis.

According to Google, the robots aren’t able to crawl every page on Twitter and Facebook; in fact, rumor has it that Google was blocked from Twitter for nearly two months because it was crawling too many pages.

Google algorithm engineers and the powers that be at the largest search engine in the world get nervous when it comes to the possibility of being blocked. However, things have changed since the Twitter firehouse has given Google access. What does that mean? It means that the most powerful and largest search engine in the world can see every single tweet that has been posted in real time. However, your social media presence and your online ranking is much more than posting and tweeting.

If you follow the Knoxweb blog, you will know how important a blog is to your business or organization. Posting regular blogs on your company website helps with your SEO, but when you share those posts on Facebook, Twitter, Instagram, LinkedIn and other social media websites, you will have a better chance of ranking higher in the search engines.

Back in 2016, most SEO experts were under the impression that social media didn’t matter to ranking, but since that time, things have certainly changed. Knoxweb explains that being diligent with your social media marketing can help with your Organic Search Engine Optimization.

The most important thing to remember about your social media presence and social media marketing is to keep a healthy presence, as this will help elevate the crawlers.

If you would like more information regarding social media marketing, would like a new mobile website, or just have questions regarding your social media presence, call or click and schedule a no obligation consultation with the internet marketing experts from Knoxweb.

Social media marketing really can make a difference to your SEO and your social media presence, call or click and talk to a marketing expert from Knoxweb today.

Business Blog to Increase your Bottom Line

A business blog is one of the smartest tools you can use to increase your bottom line, but if a professional such as Knoxweb isn’t writing your business blog, you could be losing clients and potential customers.

Knoxweb explains that blog writing takes time, research, and most importantly, commitment. If you are running a business or organization and barely have enough time to complete your tasks on a daily business, writing a blog could become a hassle.

A business blog should be written every week or once a month. Writing a blog for your business whenever you feel like it not only interrupts the flow of your post, but can also hurt your SEO.

Google loves fresh content, and when you write blogs for your business on a regular basis, you will be rewarded. Below are some additional reasons to include a business blog in your marketing campaign.

  • Target potential clients
  • Boost your website traffic
  • Become an industry expert
  • Create a community
  • Create valuable connections
  • New Prospects

Target clients-When you write a business blog, or hire Knoxweb you are promoting your products and services in a more subtle way. Writing a blog with keywords and keyword phrases that target your audience is the best way to hone in on your demographic.

Website traffic-Most businesses have a separate section on their website for blogs. According to Knoxweb, this allows a secondary location where new customers and potential clients can find you. Adding links to your products and services pages along with your contact pages and online store will get your blog subscribers to click through to your website pages.

Industry Expert-A professional business blog writer can share high quality content that is well researched and relevant. By sharing informative, educational and unique content in your blog, you are well on your way to become an expert in your industry. Over time, you could become the go to blog when it comes to useful information.

Create a Community-Communication is the key to a successful blog. When you communicate, collaborate and share your blogs on social media pages you are optimizing your content. When you optimize your content with a business blog, you are creating a following.

Valuable Connections-Although it is important not to make your blog too personal sharing some personality and a bit of humor from time to time doesn’t hurt. Share some fun facts about your business or if a holiday are on the horizon talk about it. Little known Christmas Facts, or 12 Things you didn’t know about Easter will give your business blog personality. Personalizing your blog makes your business more approachable.

New Prospects-A business blog that is relevant and helpful will increase your business and sales prospects. It can also help if you are looking for a new business partner or new employees. If someone finds your content on Google or shares it on LinkedIn, you are putting your business or organization in front of new people and business contacts. Without a blog, you may never have had the chance to meet those new contacts or people.

If you would like more information regarding a blog for your business, call or click and schedule a no obligation consultation with Knoxweb.

A business blog could be the smartest marketing decision that you can ever make. Call or click and talk to Knoxweb today.

Mobile Responsive Website or Mobile App

mobile responsive website

If you have a mobile responsive website and are wondering why you would need a mobile app as well, you may want to consider scheduling an appointment with Knoxweb. Knoxweb understands how confusing the World Wide Web can be, especially when it comes to mobile websites and mobile apps.

These days most people have at least one mobile device making mobile friendly content imperative. It is crucial that you have a mobile app or a mobile responsive website in order to connect with your mobile users. These days a mobile responsive website is the preferred method when it comes to surfing the internet on a mobile device. However, with user experience evolving, a responsive mobile website may not be enough.

Back in 2014, users preferred the native mobile app with more than 86 percent spending time on Smartphone’s and tablets with only 14 percent using a mobile web browser. According to Knoxweb, a responsive website is important as it ensures your users have a great experience when surfing on a mobile device.

If you follow the Knoxweb Blog, you will know that user experience is everything. Google and the other search engines build their algorithms around the user experience and if your visitors have to pinch or stretch the screen to read your content they will go elsewhere when it comes to the all-important sale. With a responsive website, your content will look the same, regardless of the device.

A native app takes the experience to a higher level. Knoxweb can repackage your functionality and your existing content in an optimized way when it comes to navigation. With a native app, you can engage users using push notifications with integrations and device and platform capabilities that are unavailable on delay only websites.

With a mobile optimized experience, as opposed to a responsive design, you are giving your clients and potential customers a more effective and efficient website. In addition, native apps minimize app performance giving significant improvements for a responsive website. This will save you time and much frustration.

Incorporating a Responsive Site into a Mobile App

If you have spent time and money on a responsive website that is fully optimized, good for you. You can take advantages of the responsive assets while embedding them into the native app. However, be aware that unless you seek out a professional such as Knoxweb, you could go about it the wrong way. It may be tempting, but Knoxweb recommends that you avoid the quick route with a shell application that does nothing to improve a user’s experience.

Knoxweb recommends a mobile experience that has multiple resources along with data feeds such as social, news, maps and specific web pages. By keeping your users focused with web pages and feeds, you will see a boost in your bottom line.

If you have been struggling with the World Wide Web and your online presence, Knoxweb can help. Call or click and schedule a no obligation mobile responsive website or mobile app consultation with the experts from Knoxweb today.

It really will make a difference to your ranking and your SEO. Call or click today.

Is Website Content Really King

website content

Website content is important, but according to Knoxweb, your website content isn’t the only thing that will boost your SEO ratings.

Content is Never Enough

The most well thought out content that is both educational and informative is never enough. You may have the best website content in the world, but if it isn’t promoted the right way, no one will ever see it.

One of the biggest complaints that people have is that their great content isn’t being read. Content creators have had the problem since the beginning of time. Knoxweb can help promote your website content and your website so that you can reach your target market while attracting new audiences. Being able to convert your readers into subscribers is the first step in getting people to read your blogs. Once you have a solid subscriber base you can look at new ways to promote your blogs with the help of Knoxweb.

Promotion

Knoxweb has the expertise to optimize your content all over the World Wide Web. Knoxweb can create social media pages that will carry your website content to the people who need it most. Catchy and eye-popping posts are what you will need if you want to optimize your content. Knoxweb can also provide you with analytical tools that can help you understand what posts work best and what posts didn’t do so well.

According to Knoxweb, there are a few more things you can do to give your website the boost it needs.

Solid Strategies

When you schedule an appointment with Knoxweb for website content, it is important that you know whom you want to target. What do you want them to do once they read your content? Without knowing, you will be wasting your time. Have a solid plan when you post your content. Your blogs and articles need to be targeted to your audience; otherwise, your sales will begin to slip.

Experiment

If you follow the Knoxweb Blog, you will know that the web has been like the old west since its inception back in the 90s, with experts trying anything and everything to see what works and what doesn’t. By testing different social media sites and promotional strategies, you will be able to define what practices are best for your business or organization. Talk to Knoxweb who has the proven skills to avoid the hit and miss that comes with experimentation.

Do Your Research

Check out the competition. See what businesses in your market are doing to attract customers and potential clients. Read their content and find out why they are doing better in the search engines than you are. Keeping a leg up on your competitors will go a long way when it comes to planning your online marketing strategies.

When it comes to website content, it has to be thought provoking, entertaining, or educational, but how you get there really depends on your skills. Knoxweb can help promote your amazing content letting you get back to building your business.

If you would like more information regarding website content, social media marketing, web design or mobile web development, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Email Marketing Strategies 2016

email marketing

Your email marketing strategy is in place, but how do you make it work for you and your business or organization?

According to Knoxweb, email marketing isn’t dead, and if you aren’t using it to its true potential, especially with the explosion of social media, your business could be losing money.

 

Social Media

There are literally hundreds of social media websites online with some targeting to specific demographics. You can use email marketing to find your market. This will minimize your efforts when it comes to establishing social media pages that will grab attention. This will encourage your followers to share your pages.

It’s Not Groundhog Day

Stop sending out the same weekly or monthly newsletters and create a fresh new email marketing campaign that utilizes all of your online marketing tools. Talk to Knoxweb about a video campaign and optimize it on Facebook, Twitter, Instagram, and Snapchat. There are dozens of ways to spruce up your tired email marketing strategy.

Keep Track

Start a file and keep those compelling marketing emails separate from the rest of your inbox. If it visually pleasing or had a compelling subject line make note of it and include those same elements in your next email marketing campaign.

Content is King

If you want a strong call to action in your next email marketing campaign talk to Knoxweb. Blog posts, social media posts, tweets, and emails are the heart and soul of successful email marketing campaigns, and if you want to get your message across, hire a professional writer that can help you sell your products and services.
Lists-Not all subscribe for the same reason Build your lists and target specific users.

Reward your Customers

Reward your loyal customers and create a VIP list for your most valuable leads. Target those people with specific emails that offer VIP’s special discount coupons and include them on, “Not yet released,” new products.

Everyone is a potential lead. Knoxweb believes that you should always keep track, but make sure to market those leads separately from the leads that are already happily using your product or service. Keep two lists as you will want to target those potential customers using social media marketing. Customers who have already purchased something from you don’t want to hear the same proposal as potential ones. Converted customers have already been sold. Your emails should be focused of value proposition or a strong call to action.

They’re Never Cold

Warm up those email addresses and keep a list of people who haven’t responded. Cold email recipients can be subtly enticed with bi-monthly targeted advertising that just may want them to load up your shopping cart.

No more Friction

According to Knoxweb, the less a person has to do, in other words, the less friction, the better. If you have grabbed the attention of a potential customer, you want them to get from point A to B as quickly as possible. You want to get their information as smoothly as possible.

Motivation

Growing your email-marketing list with customers and potential clients can be tough and time consuming. Working with an email marketing company can help you put more hard work into other areas of your business. Knoxweb explains that email marketing is just one part of the internet marketing strategy and when you work with a company that does it all your target market will be reached by using the latest email marketing, social media advertising and website design techniques that will help get you results.

If your email marketing campaign isn’t getting you results, call or click and talk to an internet marketing expert from Knoxweb today.

10 Online Marketing Tips To Boost Sales

Online Marketing

Online Marketing should be your number one priority when it comes to your advertising budget, regardless of what kind of business or organization you have.

According to Knoxweb, who has been in the Online Marketing business since 1996, the Yellow Pages and other telephone books really have no use anymore. Online Marketing is the way to go, and if you are not sure where to start, call or click and schedule an appointment with Knoxweb for Online Marketing.

These days the World Wide Web is loaded with Online Marketing opportunities, especially when you consider all of the different ways that you can do it. You can advertise on social media, send out email blasts, start a blog, or shoot YouTube videos, but how do you know which road to take when it comes to Online Marketing? Below are a few tips that may help your Online Marketing Campaign.

Text Ad Formats

Not all text ads are the same. Google and Bing have different formats so it is imperative that you follow each search engines rules before you start your Online Marketing Campaign.

URL Optimization

Text ads have a URL that goes along with your title. Make sure that your URL is relevant to your Online Marketing Campaign and will not conflict with the requirements. If your URL has nothing to do with your product, change it.

Keywords

When you use keywords in your text ad copy and your headline, it will help your new online ad show up in the search engine results if someone types in the keyword that you are targeting.

Call to Action

You want to make sure that you tell your consumers what they need to do to get a specific service whether it is downloading a coupon or getting a free estimate. Knoxweb can help you create a strong Call to Action to boost your bottom line.

Call Tracking

If you have a click to call link in your ad you may want to add a tracking number. A tracking number will help you identify calls coming in from your ads. This will also help measure the success of your Online Marketing campaign.

Punctuation

Correct punctuation is mandatory, especially if you want potential clients and customers to take you seriously.

Unknown Abbreviations

LOL and SMH, otherwise known as, “Laughing out loud,” and, “Shaking my head,” may be okay in a social media setting, but using them in your text ads will only confuse your buyers.

Website Update

If you haven’t updated your website since 2005, you may want to consider calling Knoxweb for a no obligation quote for a new and fresh website that looks up to date.

Mobile Friendly

If you follow the Knoxblog, you will know the importance of having a mobile friendly website. Chances are you are not mobile friendly if you haven’t updated for 11 years. Having a mobile friendly website will keep you in the good books with Google as the most popular search engine in the world is now penalizing businesses and organizations that are not mobile friendly.

Business Blog

Having a business blog can boost your Search Engine Optimization, not to mention setting you apart from your competitors. A professional business blog will demonstrate your competence and your knowledge. Just make sure that you update your business blog regularly.

If you would like more information regarding Online Marketing, call or click and speak to a professional marketing consultant from Knoxweb today.

Five Reasons Your Mobile Website Isnt Working

mobile website

If your so-called mobile website isn’t performing like it should, call and schedule an appointment with Knoxweb who can come up with a plan to make your mobile website work properly on all mobile devices including Smartphone’s and the new Smart watches.

Technology is changing, and if you were told by your web designer that pinching and squeezing the screen is normal, you need to call the professional mobile website design team from Knoxweb.

Below are a few reasons that your so-called mobile website isn’t working on mobile devices.

You Can’t Be Found

Knoxweb explains the obvious number one reason that your so-called mobile website may not be working on mobile devices and that is because it is not mobile responsive. That means your webmaster didn’t resize your site proportionally to the various screen sizes. If you follow the Knoxweb blog, you will remember that Google started penalizing business and organization whose websites were not mobile friendly. Googlegeddon means that searches on mobile devices with a mobile responsive website will place higher in rank on the search engines.

Are you Mobile Responsive?

If the competition has a mobile responsive website, and your business doesn’t, your competitor will get the business because nobody can find you. A mobile responsive website acts like your PC website version, but looks the same on a mobile device. The code that is used has the ability to detect the device that is currently being used.

Slow to Load

It’s a fast pace world with most people having an attention span of about 3 seconds. If your website is slow to load, customers and potential clients will head to the competition. No one likes to wait for a website to load. People want the information immediately, and if your mobile website isn’t delivering it efficiently and effectively, you need to talk to Knoxweb. If your website looks great on a mobile device, but still takes forever to load, the user will probably go straight back to the search engine results.

Bad Navigation

Your website menu is crucial, if not the most important aspect of your mobile website. Smaller websites are simple with the menu on the desktop easily duplicated for a mobile device; however, businesses with a larger website may have problems as some menus display pages that have as many as third tier levels. If this is transposed to the mobile site, there is a very good chance that the users will have to spend too much time scrolling. Ask Knoxweb about amending the mobile menu so that it only includes your top pages. This may help you keep users on your website.

Avoid the Dreaded Overlays

Many mobile websites are using interstitials or overlays to promote their brands mobile app. These overlays are used for sales, special offers, and user signups. However, when the interstitials or overlays are displayed on a Smartphone or tablet, it can have a bad effect on user experience that can cause frustration and a lack of sales. Knoxweb recommends that you use a banner instead.

If you would like more information regarding a mobile website for your business or organization, call or click and talk to a mobile website expert from Knoxweb today.

Why you Need SEO in 2016

seo-896175_960_720

SEO has certainly changed over the years with Search Engine Optimization tactics shifting dramatically. Most marketers understand that some of their budget needs to go towards new SEO strategies, but how do you know what those new SEO strategies actually are? Knoxweb explains that packing your headlines with keywords is no longer necessary when it comes to driving traffic to your website.

Historically the focus, as far as content goes, was to focus on the keywords; however, search engines are much smarter than they used to be with content creators scratching their heads when it comes to SEO in 2016.

Knoxweb gives you the lowdown on what to expect when it comes to SEO in the second half of 2016.

Intention is the key

These days you do not need an exact keyword when it comes to relevant search results. Back in the day is was about the click. However, these days search engines understand how people are actually interacting with your site. Search engines know if people are going back for more and what they are doing when they visit your website. Today it is about post click activity. The clicks are important but what is even more important is satisfying the user.

Keywords aren’t all that anymore

Including the keywords in your headline is not as important as it used to be, as Google has gotten much better at interpreting the meaning. If you want to rank for best doctor, you had to put best doctor in your content four or five times. Of course, it is still helpful, however, using the semantic meaning is even more important as you can talk about the great experience that you had with a particular doctor and the search engines will understand what you are saying and pick up on it.

As search engines get smarter, they are beginning to think about what other words would naturally go in a blog or article. For example if you were writing an article about the new Apple Watch your copy could include the keywords time, apps, watch, iPhone and Apple. Using those keywords in your copy will signal the search engines telling them that the article is authoritative and informative telling the search engines that this would be a good article to read.

75% of all search queries are three to five words in length. Knoxweb recommends that you write your headlines the same way. Google, Bing, and the other search engines are starting to figure out that people aren’t getting the results they want so they are typing in keyword phrases.

User Experience

When it comes to Google, it really is all about the user. Content creators need to remember that Google makes about 500 algorithm changes every year with all of those changes focusing on user experience. Every change is to help people get the results that they want within a couple of pages, and if you want to be in those first couple of pages you need to make sure that your original content is the focus whether that is through images, long form-content or video’s.

Although a list format is still very clickable, it is important to use the top five formats sparingly. People do like to read content that is easy to digest, but top five formats don’t have a lot of weight when it comes to the search engines. What is important is to make sure that what you say after the number is useful and helpful to the reader.

If you would like more information regarding SEO, call or click and schedule an appointment with Knoxweb today.

A Poor Business Blog Can Hurt Your Brand

Knoxweb

If you have attempted a Business Blog, you know how difficult it can be, especially if you have other tasks that need to be taken care of as well. Worse yet is handing the job off to a staff member who doesn’t even have time to keep up with his or her regular tasks.

Most people think that writing a Business Blog is a piece of cake, but as Knoxweb explains, that couldn’t be further from the truth. You may think that composing a weekly or monthly blog for your business or organization is easy, but if you listen to the professionals, it isn’t.

The professional Business Blog writers from Knoxweb understand what it takes to write a thoughtful, unique, and interesting piece of content that will not only educate your readers, but also boost your Search Engine Optimization. Unless you have the time to research the best keywords for your business or organization, your blog will never be read, and worse yet, may never be found.

The majority of people can write, but most are not skilled when it comes to writing a Business Blog. Think of it this way, you may be able to ski down the hill or play 18 holes of golf, but that doesn’t mean you should enter the Olympic trials or join the Masters Pro Circuit.

The copy that you show the world when it comes to your business or organization is too important to do yourself or hand off to a staff member. Even worse is hiring a company offshore that does not understand anything about the English language. Even if you are a good writer when it comes to poetry or fictional writing, a business blog is an entirely different story.

Unfortunately, people who write their own Business Blog are probably not getting the message across to clients and potential customers, and what’s even worse is that you are probably doing harm to your brand.

The best Business Blog will be written with an objective viewpoint. If you own a business or run an organization you will not be objective, after all, you love your business and it really is your baby. Being too close to the subject at hand could actually harm your business or organization. Hiring a professional from Knoxweb for your Blog assures that your blog is written objectively.

A good Business Blog will sell your products and services in a subtle, yet persuasive way. There really is a fine line when it comes to a Business Blog that is unique and authentic. No reader wants to have copy that is pushy or canned. Being subtle is your best bet when it comes to a Business Blog.

When you work with the team from Knoxweb, your Business Blog will give your readers copy that they are actually interested in reading. The writers from Knoxweb understand what components are needed to create a Business Blog that is both informative and entertaining.

Remember, content is key with your brand being rooted in messages and words. If you are spending cash on your website design, but you, a staff member, or a writing farm from overseas is providing you with poorly written copy, you are not just wasting money and time, but damaging your brand as well.

Knoxweb explains that the content that you use for your business or organization can either hurt or help your brand. Don’t take that chance with your Business Blog. Call and schedule a no obligation consultation with the team of Business Blog writers from Knoxweb today.

What’s the Fuss About Blog Writing?

Knoxweb

If you have been wondering what all the fuss is about Blog Writing, call and schedule an appointment with the Blog Writing experts from Knoxweb who can help you understand what Blog Writing is all about.

Knoxweb explains that the primary function of Blog Writing is to attract more customers and clients to your website. These days Blog Writing is crucial when it comes to both your website and your social media profiles.

The primary thing you need to remember when it comes to Blog Writing is your audience. Although your Blog Writing is meant to generate leads while boosting your web traffic, it is crucial that you remain true to your business. Knoxweb understands Blog Writing and has the expertise to get your message across without sounding to, “Salesy.”

The majority of people who read your blog are not interested in sales messages. To get your message across, the professional Blog Writing team from Knoxweb will never think like a salesman, but will create a blog for your business and organization that can help build trust and authority.

Unfortunately, some business owners believe that it is easy to start Blog Writing. After all, it is just putting together a few words on a page, right. Wrong. Knoxweb will tell you that hiring a professional for your business Blog Writing is probably one of the smartest decisions that you can make when it comes to your business or organization.

When you hire a professional from Knoxweb for Blog Writing, you can expect your company and your industry to be well researched. The Blog Writing team from Knoxweb knows how to craft an interesting story in each post that will attract the attention that your company or organization wants and needs. Knoxweb will create quality content that is relatable and engaging.

Quality content is not only valued by your customers and clients, but also valued by the search engines. Google loves fresh content and when you hire a professional from Knoxweb for Blog Writing, you can expect your audience to grow while boosting your search engine ranking.

Most people know that keywords and phrases are important when it comes to SEO, or Search Engine Optimization, but unless you know how to create a title and a blog post using the appropriate keywords, you will lose readers. Skilled blog writers understand the complicated world of SEO and will make sure that everything that goes on your blog page is unique and fresh. Good Blog Writing will motivate your readers with a blog that sounds natural, and although keywords are being used, the article or post will make sense.

You may have already assigned a staff member to do your Blog Writing for you, but who will be doing his or her job while your new blog writer is researching and writing content? Focusing on a business blog could interfere with other duties affecting customer deadlines and your bottom line. Hiring a professional from Knoxweb for Blog Writing saves you and your staff time and money.

If you would like more information regarding professional Blog Writing from Knoxweb, call or click and schedule a no obligation Blog Writing consultation today.