Tag Archives: 2019 digital marketing Knoxweb

Digital Marketing in 2019 Are You Ready

Digital marketing takes knowledge and experience. A good digital marketing company understands the technology and grows with it.

digital marketing

Although conventional marketing still has its place, digital marketing has taken over as the leader when it comes to the advertising world.

Every minute of every day, Google is making it easier for users to search what they are looking for. That means algorithm changes. Are you prepared to alter your content to suit the search engines AND the users? Knoxweb is.

Why Digital Marketing with Knoxweb

Knoxweb has been in the digital marketing business since 1996. Having nearly 23 years in the digital business means the team of professional digital marketing consultants from Knoxweb knows what they are doing. With a few thousand websites shouting their praises, you know Knoxweb understands the world of internet marketing. It takes skill to market products and services on the web. Trying it yourself is a waste of time and money.

My Conventional Advertising Works Why Do I Need Digital Marketing?

Regardless of your demographic, you must incorporate your old school way of advertising with online marketing. If you don’t, you’re missing most of the population because it’s not just millennials that are buying products and services online. Even seniors are using their phones to locate businesses, check reviews, and shop.

Digital marketing is essential for every industry from food to manufacturing. Whether you have an online store or rely on foot traffic.

Do I Need Advertise on Social Media?

Of course, you do, but if you are smart and talk to the team from Knoxweb, you don’t have to do it yourself. While having an employee tackle your social media may seem like a wise idea, it will cut into your bottom line. This costs time and money.

Social media marketing is an essential part of digital marketing. If you’re not doing it, ask Knoxweb how.

Should I Pay for Digital Advertising?

According to Knoxweb, paying for digital marketing is entirely up to you. If you are allocating your advertising budget towards direct mail, you can still advertise on social media. With organic marketing, you don’t pay for ads on Facebook or for Google Ads. Using the right content and search engine optimization techniques, you can attract the powers that be at Google. With that being said, it is more difficult to be seen or heard if you aren’t spending a few dollars on social media advertising.

Digital Marketing and Video Marketing

Video marketing and digital marketing go hand in hand. Just check out your Facebook page and you’ll see both large and small companies are incorporating video into their online marketing strategies.

Video has a much better chance of converting into a sale than text and will also get you more visits than a picture will. Talk to Knoxweb about Video Grabber. Video Grabbers help your online presence and your brand.

My Website Looks Fine

If your website is mobile friendly and responsive, keeping it fresh is just as important as how it looks. When was the last time you updated your home page or your about us page? Exactly. You probably can’t remember the last time.

Google and the other search engines love fresh content. A professional blog writer will keep your website updated with fresh and unique blogs on a b-weekly, weekly, monthly, or quarterly basis.

Landing pages are another great way to incorporate fresh content into your website. Your landing pages can be about your products and services, or about an event that you have coming up. Landing pages are also an excellent way to showcase your brand with Explainer and How to Videos with Knoxweb and Video Grabbers.

Digital Marketing in 2019

2019 is just a few weeks away. Are you ready to take the world by storm with a strong digital marketing campaign that will blow the socks off the competition? Probably not, but you can change that with Knoxweb.

Get a head start on the New Year and contact Knoxweb for a no obligation digital marketing consultation today.

Digital Marketing 2019 are You Ready for It?

If your digital marketing efforts fell flat in 2018, and face, it, the year is nearly over, it’s time to consider a digital marketing restructure.

digital marketing

Digital marketing continually changes, and that was certainly the case this past year.

2019 promises to bring even more changes to the digital landscape. But will you be ready for the digital marketing advancements in technology?

Digital Marketing and Social Media

Social media changes its algorithms daily. It’s why you see what you see on your feeds. Those algorithms are programmed into your likes, dislikes, comments and shares so that you will have access to what you are consumed with on social media.

Live and food related videos were the most popular subject of conversion. With Instagram, launching IGTV video perspective video on the internet would never be the same. Facebook also launched its Facebook Watch app that allows users to create a video channel, much like YouTube.

AR Technologies and Digital Marketing

With AR and AI at the forefront, brands are embracing customer service needs using chatbots. Apple is building on the popularity of AR with Memjis, an app that allows you to animate yourself.

Although it all sounds wonderful, Knoxweb warns against AR and AI technology overuse as it can sometimes work against you. Be sure to personalize your posts and resist the urge to automate yourself.

Personalize Your Digital Marketing

These days’ personalizing yourself and your brand is more than adding a logo to your email signature. Consumers are craving an almost intimate level of personalization.

Because ads on social media are completely oversaturated, users are searching for new and unique experiences. When you talk with your follower’s one on one you are learning what they like and what they don’t like about your products and services.

Google Search on a PC is Old Hat

The days of browsing on your desktop for the best washing machine are dwindling. With visual and voice nearing the top of the preferred way to search on the internet, brands need to incorporate unique marketing campaigns that utilize voice and visual search technology.

Voice search accounts for more than 3.5 billion searches on Google every day. With Alexa and other smart technologies ready to answer user’s questions, your business, whether large or small, needs to be prepared.

Visual Search for Digital Marketing

Microsoft, Google, and Pinterest are using visual search with a phone app that allows consumers to point at the store and pull up the phone number or store hours. Smart brands use the app to entice customers with coupons for being right outside the door.

Once inside, shoppers can snap pics of food items in Pinterest, that instantly bring up recipes and other interesting food related tips. Just think what your homemade BBQ rub could do with a visual search app. Ask Knoxweb how.

Make Your Presence Known with Digital Marketing

People connect with like-minded people. Although hiring the local celebrity to promote your brand may have brought in more sales, people want transparency. Potential customers want to see the people behind the scenes that made the company possible. Make sure that you personalize your digital marketing.

Exposing yourself not only humanizes your brand, but also helps builds trust. When you personalize your brand, you are building your image and your brand.

Influencers Drive Traffic

Believe it or not, a low three percent of shoppers said they would buy a product that was promoted in store by a celebrity. Compare that to the sixty percent who said they would buy from an influencer, and there is reason enough to source the people who know everything about your brand.

Hone in on Pinterest and Facebook and find out who has the most followers in your industry. Furthermore, influencers don’t have to be famous either.

Bend with Digital Marketing Strategies

It’s important to move with the times. Knoxweb has been in the web business since 1996, and has always thought outside of the box. In fact, Knoxweb was using video long before it became the most popular form of digital marketing. From mobile apps to visual and voice technology, Knoxweb are the experts.

A better 2019 is just a click away. Call and schedule a consultation for a no obligation digital marketing consultation with Knoxweb.