Tag Archives: 2018 online marketing strategy Knoxville

Online Marketing Strategies that Can Help Your Brand

If your online marketing has left your company off the front pages of Google and the other search engines, you need to reevaluate everything, especially if you aren’t incorporating SEO and SMO into your online marketing strategy.

online marketing

Knoxweb are the SEO and SMO experts and can turn your online marketing around with sound strategies that really do work. Knoxweb has been in the web business for decades and has helped thousands of businesses just like yours since 1996.

If you don’t have an online marketing strategy, you are losing business. You may think your slick direct mail marketing campaign is making you money, but in reality, if you aren’t incorporating other types of online marketing into your campaign, you are actually losing money.

When you schedule an appointment with Knoxweb for your marketing, everything will be looked at to determine where you should be putting your efforts. Knoxweb has the experience to lay out a plan that will increase your online presence.

Below are a few things you can do to boost your online presence.

Personal Branding

A successful business can generate momentum using branding techniques that will promote and increase brand awareness. With personal branding, you can form powerful partnerships that will increase your presence. Knoxweb will show you how to brand your business with proven techniques that will but a face to your organization.

Content Marketing

Content marketing can help you accomplish several goals at the same time. When you market your content with on site blogs and a powerful social media campaign, you can attract conversions, signups and downloads. By using your business blog, you can attract inbound traffic that you may not have been able to before.

SEO Search Engine Optimization

Search Engine Optimization is what the search engines use to help users find your business or organization. With a sound content development strategy, you can leverage your organic ranking using the structure of your website. Ask Knoxweb how you can use SEO in your content marketing to improve your ROI.

Conversion and Optimization

Most of the online marketing strategies are put in place to get more users to subscribe to your website. However, unless you know what they are doing when they get there, you really have no idea how your site is doing in terms of return on investment. By improving your conversion opportunities, or updating the opportunities you already have, you can increase your rates.

Social Media Marketing

You may not see your business in the Fortune 500 with social media marketing, but it is a great way to gain subscribers and fans. With great content, you can attract an audience while gaining brand visibility when you use effective social media marketing. When you incorporate social media marketing into your strategy, you have a better chance of boosting your visibility and your reputation.

Email Marketing

If you follow the Knoxweb Blog, you will know that email marketing is still a viable way to improve your ROI, and best of all, it costs very little. When you collect subscribers from your customer base along with social media fans and other online opportunities, you are encouraging repeat website traffic while facilitating better brand awareness.

All of the above tactics can go a long way in boosting your Return on Investment; however, unless you have the time and the experience, these tactics could end up costing you time and money. Knoxweb are the experts and can help you boost your online presence with practical and affordable web marketing tactics.

You won’t be disappointed. Call or click for an online marketing consultation with Knoxweb today.

Online Marketing Is Essential for Small and Large Businesses

online marketing

Online marketing can be complex. Not only do you need to be an expert when it comes to optimizing your content, but you also need to know what you are doing when you share your posts on social media. Add Meta to the mix, and you could be up to your ears with tasks that you know nothing about. Thankfully, Knoxweb has the experience and the expertise to help your business grow with proven online marketing techniques that will improve your ratings on the search engines. You may have an amazing online platform for your company, but if you aren’t using it effectively, it could hurt your sales.

Online marketing is much more than a beautiful website. Today’s world is driven by the internet making it a necessary component for your business whether yours is large or small. With online marketing, you can reach a larger audience, boosting sales at the same time.

The World Wide Web has opened the globe up to a new digital economy that many people prefer over traditional retail and wholesale. More consumers are now turning to the internet instead of the brick and mortar store down the street, and as a result, ecommerce sales are expected to hit $4 trillion in sales by 2020.

Some businesses have no idea how important online marketing is to their products and services. Some may not have the budget, while others just don’t have the time to dedicate towards online marketing. Giving your customers what they want when they want it can only happen if you have a good online marketing strategy.

According to Knoxweb, who has been in business since 1996, that’s not the only reason you should be focusing your attention on online marketing.

Below are a few more reasons to start focusing your attentions towards the web

More People are on the Net

According to a recent survey in 2016, 54 percent of buyers buy something online every week or every month. You can only imagine how much that figure has grown since that time. Regardless of your industry, your online presence matters.

Compete with your Competitors

Digital marketing tools from Knoxweb make it easy to edge out the competition with competitor analysis tools that can show you what your rivals are doing online. When you check out your competition, you can do it better than they do with an online marketing strategy that fits your business plan.

Targeting your Audience is Easy Online

These days targeting your audience is crucial if you want to go after a specific market. For every service or product there is someone out there looking for it. Finding those consumers used to be difficult, but it isn’t anymore. Knoxweb can show you how to target your demographic by age, gender, demographic, region, interests and much more.

It is Cost Effective

Online marketing is cost effective. If you run a small business, a big budget may be out of the question, and that is where Knoxweb comes in. The internet is the best place to market your business on a tight budget. There are dozens of online services and tools, such as SEO, SMO and content marketing that are cost effective and budget friendly.

Interaction

When you interact with your customers and potential clients you can learn what they want, what they are looking for and what they don’t like. Traditional marketing doesn’t allow you to interact with your consumers, but the internet does. Digital marketing offers customers engagement and interaction opportunities that have not been available in the past.

Build your Brand

Branding is an essential part of both traditional and online marketing. Most consumers may not remember your product or service, but are likely to associate your brand when they shop online. It can take years to build a successful brand. Your brand needs to be strong so that you can give your consumers value for money, engagement and much more.

If you would like more information regarding online marketing, call or click and schedule an appointment with Knoxweb.

Knoxweb really can take your brand to the next level and call or click today.

2018 Online Marketing Strategy Do You Have One?

2018 online marketing strategy

If your 2018 online marketing strategy is still on your to do list, it is time to call the experts from Knoxweb. Knoxweb has been custom making online marketing strategies since 1996 and has the skills to cross your 2018 online marketing strategy off your to do list.

Incorporating a sound 2018 online marketing strategy into your overall internet-marketing plan is imperative if you want your company to have a chance at the top of the search engines. Knoxweb has the team to help you with a 2018 online marketing strategy that will blow the competition away.

Why your 2018 online marketing strategy is Important

If you have very little presence on the internet, you probably saw a dip in revenue in 2017. You may have the best user-friendly site on the web, but if you aren’t incorporating sound SEO techniques into your 2018 online marketing strategy, you could be missing the boat.

What is SEO?

If you follow the Knoxweb blog, you will have learned the Search Engine Optimization is a tool that is used to help boost your results on Google and the other search engines. With unique content that incorporates keywords and keyword phrases, your SEO will improve.

What are Keywords?

Keywords are used to help Google, Bing, and every other search engine find your business or organization. Keywords can be short or long depending on the user. Keyword phrases are hot for 2018 as people searching for something will generally ask a question such as, “What is the best web design company in Knoxville?” or How do I boost my online presence on the web?” Most users will use more than one word when searching for something on the internet.

Video Marketing is a Must

Video marketing is the fastest way to boost your sales. When you incorporate Video Grabber into your 2018 online marketing strategy, you will see results. According to research people are more inclined to watch a video than read through paragraph after paragraph of text. Photos will get you a few more clicks, but video really is the way to go in 2018.

Social Media

Knoxweb cannot stress enough how important social media marketing is to your 2018 online marketing strategy. You must be consistent with your Tweets and posts if you want to attract more potential fans and followers. If you don’t have the time to post and tweet talk to the social media experts from Knoxweb who can help you keep up with your social media marketing.

Email Marketing

Again, if you follow the Knoxweb Blog, you will know that email marketing, when used with other forms of advertising, is one of the best ways to reach your clients. When you incorporate email marketing with your social media marketing and your video marketing, you will have a better chance of wooing your demographic. When you add video to your email blasts, you will see a better click through and an even better return on investment as email marketing is one of the most economical ways to advertise your brand.

Scratch that last to do item off your list for 2017 and contact Knoxweb for a no obligation 2018 online marketing strategy consultation. Once you see what the team from Knoxweb can do, you can relax and get back to what you are meant to do, run your business.

Call or click for more information regarding a sound 2018 online marketing strategy today.

An Online Marketing Strategy for your Business

online marketing strategy

An online marketing strategy is imperative for your business, especially during the all-important holidays.

Your online marketing campaign could be the reason you are not experiencing, “The most wonderful time of the year.” In fact, your online marketing campaign could be what is preventing you from having a better year than you did last year.

If you can’t be found in an online search, you could probably use some help with your overall marketing strategy.

According to Knoxweb, the most important part of your business should be your online marketing strategy. A strong online marketing campaign is important for both online and bricks and mortar stores as most people will do a search on a store on their mobile device before they even set foot in your shop or restaurant. During the holidays, your online presence is crucial if you want to get potential customers away from the competition. You can bet that the competition, especially if you relay on local business, will be working hard on their online marketing strategy.

Knoxweb understands a thing or two about the World Wide Web and can’t stress the importance of your online presence. Gone are the days of the yellow pages where all you had to do was look something up. It’s the 21st century, and that means the only place you will find what you are looking for is on the net. If you and your business can’t be found in a search, you can bet you are losing money.

Your online presence should be better than your resume. Your online presence is an extension of your company, and if people can’t find you, you may as well think of something new to do in the New Year.

If you are still operating in the 1990s, it’s time to call or click and schedule an appointment with Knoxweb who can come up with an online marketing strategy that will help your business or organization grow.

So just what is a World Wide Web Presence?

Although it may seem obvious, your online presence helps people find your business whether you rely on foot traffic, or do business on the net.

Your online presence may include a:

• Professional directory listing
• Social media profile
• Network profile
• Company website
• Your company blog
• Guest blog posts
• An email address
• A sales or landing page
• An online store

All of these can help your online presence, but how does your business benefit from it?

Some of the advantages include:

• Relationship building
• Easy to find your business
• Credibility booster
• Helps streamline your customer service
• Opens the content marketing door

Although developing your online presence will take effort, and of course time, you can speed up the process with Knoxweb. Knoxweb can help you determine what your business goals are, and how they fit into your overall online marketing strategy. With the help of Knoxweb, you can have your goals in mind helping to nurture you presence on the web. This can be very cost effective in the long term.

The internet is truly the first port of call when it comes to new clients and customers. Your online presence helps people locate your business or organization and Knoxweb can help.

Stop worrying about your profit and call or click and schedule an appointment with the team from Knoxweb. Knoxweb can help you build your web presence with a strong online marketing strategy that just may help enjoy the most wonderful time of the year.

Call or click for an appointment today.