Tag Archives: 2018 branding your business Knoxweb

Social Media Strategies You Can Bank On in 2018

If you are a subscriber to the Knoxweb blog, you will have learned how important social media is to your digital advertising campaign.

social media strategies

With well thought out social media strategies, you can attract the clientele you want while increasing your end of year earnings.

Best Platforms for Social Media Strategies

Although there are several social media marketing platforms, each one has its own strengths and will be more tailored to your products and services.

Don’t forget, it’s always better to gradually work through your networks rather than posting dozens of profiles on different sites at the same time.

Facebook and Social Media Strategies

It’s hard to ignore the platform that attracts billions of users every day. With Facebook Advertising, you can target your demographic. In addition, family and family members, friends, and friends of friends use Facebook. Facebook helps build trust with your fan and subscriber base.

Below are Some Tips for Building Social Media Trust with Facebook:

  • Share photos of your team, your workplace, and your customers
  • Link industry relevant posts and articles to your social media pages
  • Provide updates about your business
  • Ask clients and customers for input and feedback
  • Show off hard work with a team member of the month on your profiles
  • Give the Facebook Live Q and A session a go
  • Offer tips or other user-friendly advice that people can like, comment and share
  • YouTube

Knoxweb understands the power of video marketing. Equally as important is that more people are watching video than reading text. Consequently,  you have a better chance of making the connection while converting views into sales. Too often people dismiss the power of video marketing.

Video Grabbers from Knoxweb give clients the opportunity to show off their wares while increasing the chance for conversion. By being visually impactful, you can focus on your sales and services while working towards a better ROI.

Expand your Content on YouTube With:

  • Office Tours
  • Testimonials
  • How to Videos
  • Demonstrations and Example Videos
  • Useful Tips for Your Products and Services

Furthermore, entertaining and educational videos help people understand your products and services. Also, videos add 41 percent more traffic to your website.

Twitter and Social Media Strategies

Tweet and you’ll get results. Twitter is a great social media channel for all types of small and large businesses. Because the tweets you share are more refined, you’ll engage more quickly with clients and customers. Finally, don’t forget to include branded hashtags in your tweets. As a result you will see more engagement.

Hashtag Your Twitter Posts Using:

  • Hashtags that are relevant to your industry #Knoxvilledigitalmarketing
  • Content from influencers and peers in your industry
  • Hashtags to respond to questions or concerns about your products and services
  • The live tweet option at industry events and conferences
  • Hashtags to answer questions and handle customer service

Instagram Social Media Strategies

Using Instagram is an excellent way to show off your brand. Whatever your focus, Instagram can help you attract more likes, comments, and shares. Don’t forget, Facebook owns Instagram so you are getting double your efforts for virtually the same amount of time. Be careful not to overdo it with the filters. Although you can have some fun with Instagram, you will need to maintain your professionalism and authenticity.

Use Instagram To:

  • Post pictures of clients and customers
  • Share behind the scenes pics
  • Run competitions
  • Offer coupons
  • Brand hash tags
  • Promote events

Finalizing your Social Media Strategies

Once you have decided where to put your social media efforts, it’s time to finalize your social media strategies. Firstly, you need to understand your audience; secondly, you need to consider your USP or unique selling point. By sharing what you can offer to potential clients and customers you are building a social media campaign that others will like, comment, and share.

Want to boost your presence on social media? Talk to the experts from Knoxweb who can show you how to create social media strategies for your chosen profiles. You’ll be amazed at the difference in your ROI.  In fact, you can count on it.

Because it’s time to step up to the plate with social media, call and schedule a no obligation marketing consultation today.

Seven Tips for Branding your Business Online 2018

branding your business online

Branding your business online is all about personality. From the gifts you give to clients to the business cards you hand out to potential customers, your brand speaks volumes about your products and services. Branding your business online is a representation of your company.

According to Knoxweb, it’s vital that you have a brand, but capitalizing on it is even more important. It’s up to you to brand your company. Nobody else is going to do it for you.

Below are Knoxweb’s Seven Tips for Branding your Business Online:

Make it Visual

Ninety nine percent of people are visually oriented. People remember visuals and images much more than text. That’s why your brand needs a logo, videos, and pictures to tie everything together.

Appeal to the Emotions

Branding has and always will be a personal thing. Branding brings motivation, especially when you appeal to your users emotionally. Although you want to entice buyers, you want to target the individual. When you use emotional branding, you can easily connect with your audience who will remain loyal to your brand.

Rev Up your Fan Base

Customers will buy from you once, twice or multiple times. However, fans will stay loyal if you make them fans and not customers. When you build your brand with the help of Knoxweb, your customers will become fans. When you win fans, you can establish yourself as a pioneer in your industry.

Stand up to the Crowd

As nerve racking, as it may seem, seeking out speaking engagements is a great way to present your brand to an audience. If you are not sure how to locate speaking engagements, check with the local trade organizations in your industry or ask your Chamber of Commerce. Networking your business helps, you make a good impression. Choose events that will resonate with your brand. You want to align with the mission statement of your company.

Stay Connected

Staying informed in your industry is great for your online presence. When you share stories, relevant links, and tips about your business, you are presenting your brand on a consistent basis. Sharing your newsletter and blogs on your social media pages and your website helps build your brand. Knoxweb explains that there is a delicate balance when it comes to sharing too often or too much. If you bombard your audience with 10 posts a day on your Facebook page, it could hurt your brand.

Become and Influencer and a Connector

When you help people, it feels great. When you influence and connect with people without any strings, you are gaining valuable resources that can lead to amazing outcomes. Strengthening your online presence with the help of Knoxweb, helps you become a connector and an influencer with powerful content that will set you apart from the competition.


Helping others in your industry supports your community. People like brands that give back and will support your company. When you promote your company at an event or charity, you will make a lasting impression.

Branding your business online, or anywhere for that matter, needs to be consistent. Every company needs to establish a brand both offline and online.

If you would like to learn more about branding your business online, call and talk to a professional from Knoxweb. Knoxweb has been in the business of brand building since 1996, and can turn your brand into a moneymaking empire.

Call or click and talk to Knoxweb about branding your business online today.