The Worst Social Media Marketing Mistakes 2017

social media marketing mistakes

Social media marketing mistakes are avoidable, but if you are still not getting the results you want and need, Knoxweb can help. Knoxweb has been in the web business since 1996 and understands the ever-changing world of social media marketing.

Facebook, Instagram, Twitter, Pinterest, YouTube, and other popular social media websites are constantly updating their algorithms to give users the best results, however, if you aren’t up with the changes, your business or organization could suffer.

Below are some of the most common social media marketing mistakes to avoid.

Have a Plan-Jumping into the deep end without a plan could be the end of your social media presence if you do not have a plan. You may be gung ho in the beginning, but if you aren’t responding to comments and questions from your followers, your pages will quickly become a vast wasteland with users wondering why you never respond. Make sure you have a solid plan when it comes to your social media marketing strategies.

Spamming-You know how annoying spam is when it comes to email, but the same can be said for social media. Throwing up links to your website without adding interesting content including photos and videos is one of the fastest ways to lose followers. Make sure that your posts are unique and thought provoking if you want to avoid being known as a, “Spammer.”

Multiple Profiles-If you think that posting multiple pages on Twitter and Facebook is a great idea, think again. One of the biggest social media marketing mistakes is to create multiple profiles that link back to your website. In the first place, multiple profiles are a big social media no no and against the rules of the World Wide Web. Put your efforts into one amazing page where you can get to know your followers.

Little or no Interaction-You may check your business page social media profiles a couple of times a week, but according to Knoxweb that isn’t enough for a successful social media marketing campaign. You can attract a ton of visitors with unique and interesting content, but if you don’t connect on a regular basis, those users will go elsewhere.

No Followers-One of the biggest social media marketing mistakes that businesses and organizations make is keeping followers. You may have great content with pictures and videos, but without any followers, there will be no sharing. If users aren’t sharing your content, it’s time to create a marketing plan to get more people to like and follow your page.

Random Bookmarks-Knoxweb recommends social bookmarking, just don’t go crazy. If you are booking marking sites with links that lead back to your website, you could be asking for trouble. Just like hashtags, bookmarks should be used sparingly.

#Hashtags-A dozen hashtags will not do you or your business any good. Create hashtags that are relevant and make sense. Do your research and find out what the competition is hashtagging about.

Targeting-According to Knoxweb the most important social media marketing strategy is targeting your audience. You may have found some great content that you would like to share, but if you are targeting teens and your post is more relevant to seniors, you aren’t building a viable audience.

Knoxweb are the experts when it comes to SEO strategies and can help you avoid social media marketing mistakes. Call or click and find out how you can build your social media relationships.

Call or click and avoid those social media marketing mistakes today.

Blogging for Business Why it Works

blogging for business

Blogging for business could be one of the most effective ways to optimize your business or organization online. When you blog for business, you can reach people that you may not reach on social media.

Unlike a personal blog, where you share details about your personal life, a business blog will highlight your company. You can talk about your products and services and explain why your business is the best.

Not everyone is on Twitter, Facebook, or Instagram, and if you have clients who would rather stay away from social media, start a business blog and be sure to ask your clients and customers to become fans of your blog.

If you follow the Knoxweb blog, you will know how important blogging for business really is, but there are some things about business blogging that you may not know.

Increase Web Traffic

Although you could pay for traffic with paid ads, or buy an email list, doing so will not increase your web traffic the way a business blog will. With a business blog, you are increasing your web traffic, as you are adding posts that will appear like pages on the search engines. If you can’t remember the last time you updated your About Us or Mission Statement pages, Google will have a hard time finding you. A new and fresh blog post will help the crawlers on the search engines boost your ranking.

SEO

Google rewards businesses and organizations that add new content on a regular basis. If you have a business blog that you write weekly or monthly posts for, you will see better SEO results.

According to Knoxweb every time you post a blog, another page is indexed on your website. That means you have another opportunity to raise your rank on the search engines and drive organic traffic to your site.

If you do have social media pages for your business, share your blogs as it helps to expose your company to an entirely different audience. With a business blog, you do not have to come up with unique content every time you write a post on your Facebook page or every time you tweet, all you have to do is share your weekly or monthly blog.

Establish Authority

A good business blog will answer the questions that your customers and leads have about your business. If you are in the service or sales industries, you will begin to see those leads become customers. Writing educational blogs for your company can help clear up things that may not be clearly understood in your About Us or Products and Services pages.

Long Term Results

After you have been blogging for business for a few months, you will notice a rise in your SEO giving you long-term results. Ask Knoxweb how you can create a blog for your business that will give you a leg up on the competition. Blogging for business really does work.

If you have been considering a blog for business, but don’t know where to start, call or click and schedule a no obligation consultation with the professional web design and web development company in Knoxville, Knoxweb. Knoxweb has the expertise and the experience to help you become an expert when it comes to blogging for business.

Call or click for a no obligation consultation today.

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.

Mobile Responsive Website What you should know

mobile responsive website

A mobile responsive website is essential if you want to boost your presence on the World Wide Web. According to Knoxweb, Google favors a mobile responsive website as it is the best way to optimize your content across all platforms including your desktop, laptop, tablet, and Smartphone, but according to Knoxweb, there are some other reasons to consider a mobile responsive website.

On the Rise

Mobile usage really is on the rise with more than 59 percent of adults in the US using a Smartphone. That accounts for about 60 percent of all website traffic. If you have an unfriendly website, your customers and potential clients will go to the competition, especially if your website is performing badly. Talk to Knoxweb about a new mobile responsive website for your business or organization.

Shopping is growing

It is easier than ever to shop online with customers and potential clients purchasing products and services while shopping in their vehicle and even while driving. Consumers are using their mobile devices to compare prices and read reviews and if your website isn’t mobile friendly, you will lose business.

Social Media Helps

More than 55 percent of purchasing on mobile devices occurs on social media. Users share links from Twitter, Facebook, and Instagram giving your website more traffic if you have a mobile friendly website. Incorporating your social media marketing strategies into your business plan means you need to be mobile responsive.

Better SEO

Google recommends mobile responsive websites. A mobile responsive website will help your business or organization perform better in the rankings. Mobile websites give users a better experience. Google also prefers websites that have a single URL.

In addition, Knoxweb explains that mobile devices now have separate search algorithms on Google. That means even though your website may be ranking well on a laptop or desktop, it will not rank the same way for people who are using their Smartphone. This is critical if you consider that mobile phone searches are overtaking desktop and laptop searches.

Size Matters

A mobile responsive web design will adapt to multiple screen sizes. With a responsive web design, your website will look great on a desktop and a Smartphone. Future devices will have the ability to adapt if you have a mobile responsive website. Talk to the team from Knoxweb about building a responsive site for your business or organization.

Easier Management

Although it is common to see two different websites for mobile and desktop, a responsive site is preferred as it makes website management much easier. The days of having a main site and mobile version are going the wayside thanks to responsive website development. Not only will this help keep costs down, it will also give you a better return on investment.

User Experience

Although there are plenty of reasons to implement a mobile responsive website into your business strategy, customer satisfaction is the priority. A responsive website gives your clients and potential customers a pleasant experience. The last thing users want is to zoom and pinch the screen. With a mobile responsive website there is no side scrolling either. A better user experience means less bounce rates and will boost your website conversions.

If you haven’t gone responsive, call or click and schedule an appointment with the web design experts from Knoxweb. It really can help your business or organization. Call or click for a no obligation mobile responsive website quote today.

Social Media Trends Continue in 2017

social media trends

There were plenty of social media trends and changes in 2016, with new features, brand opportunities, and consumer preferences topping the list. Now that 2017 is nearly half over, there are social media trends that will continue to evolve and even surprise.

According to Knoxweb it is impossible to know where the marketing landscape will be in December, however, there are some social media trends to be aware of.

Lenses

The facial filters used by Snapchat make engaging and interacting unique, however, it will not be long before the competition comes to the table. Facebook started testing its facial lenses last year.

Instagram Stories, which launched last year and acquired 100 million active users within the first 60 days of release, is watched by 20 percent of the 600 million Instagram active users every day. This is putting a huge amount of pressure on Snapchat to maintain its space in social media. Knoxweb explains that the competition is only going to increase with the popular social media site going public. With 150 million active users last year and 41 percent of adults in America aged between 18 and 34, Snapchat isn’t going anywhere soon.

Customer Service Chatbots

Everyone knows how important customer service is, and with the number of social media messages requiring a response growing by 18 percent in 2016, brands are looking for engaging ways to boost their customer service resources with more and more companies and organizations turning to chatbots.

Facebook Messenger and Slack are using chatbots to talk with consumers, answer questions and to provide information on products and services. These chatbots reduce response time and increase communication.

Paid Content Supreme

Social media algorithms have one purpose, to make people happy with what they are seeing in their social media feeds, but algorithms are making it tough for businesses and organizations when it comes to organic content.

The need for engaging content has never been more extreme. Users want engaging content that has a purpose whether it is organic or paid.

No More Automation

One of the biggest social media trends for 2017 will be less automation thanks to effective tools. People what humanistic and real interactions and will know if the automation is robotic. Unless businesses and organizations are using chatbots, they should steer clear of automated social media engagement. Instead of using an automated response, Knoxweb recommends that you:

  • Listen to your clients and customers
  • Create social media campaigns that allow you to interact with your consumers
  • Build a following organically with better relationships
  • Avoid messages that may be untimely when it comes to current events
  • Be personal
  • Respond like a human

Social Shopping

Instant purchases on social media are growing as the networks are making it easier to sell to clients and customers. Knoxweb explains that 57 percent of users are more apt to purchase from a brand that they follow on social media. In addition, 75 percent bought something because they saw it on Facebook, Twitter, or Instagram. Social media has changed the world of shopping and can really increase sales. However, brands cannot promote their products and services without engagement. Interaction is still very much a part of the equation when it comes to social selling.

If you would like more information regarding social media trends, call or click and talk to a professional from Knoxweb. The team from Knoxweb understands social media trends and can help steer you and your business or organization in the right direction.

How Much Does it Cost to Build an App Part Three

How Much Does it Cost to Build an App

How Much Does it Cost to Build an App is what Knoxweb has been discussing in the last few blogs, and if you are still wondering what the total cost will be, keep reading.

A Mobile App Builder Alterative can put high functioning affordable apps into the hands of small business owners. If you have ever wondered how your local ice cream shop could ever afford such a professional looking mobile app, an affordable app builder, such as Knoxweb, could be the answer.

The mobile app builder alternative offers clients and customers a range of features such as design templates that allow businesses and organizations to use the options they need to design a mobile app that is best suited for the company. Knoxweb can help with mobile app builder alternatives that utilize platforms that have already been tested and proven effective.

Using mobile app builder templates eliminates the need for constant updates, which could end up costing you more than you had bargained for. As mobile apps progress and evolve, your mobile app will continue to evolve and update with it. Because you do not have to constantly update your mobile app, you will be saving time and money, but best of all; your business will also stay current.

So How Much Does it Cost to Build an App?

Custom made mobile apps can run as much as a half a million dollars or more with the average price of a mobile app being between $40,000 and $150,000. When you consider the price of a custom made mobile app, it is fairly substantial. However, using a DIY app builder with the help of Knoxweb will save you a considerable amount of cash.

Most DIY mobile app builders will charge you a service fee of about $60.00 a month for maintenance. That mobile app assistance will include updates, tools, and customer support. Some businesses and organizations tend to forget that the cost of a mobile app is ongoing with updates and maintenance.

So what’s the Bottom Line?

There really isn’t a bottom line when you ask how much does it cost to build a mobile app. It all depends on what kind of mobile app you want to build and how much you want to spend on it.

If a luxury app that comes complete with customizations and updates, which is usually not something a small business needs, is what you are after, then you can expect to pay anywhere between $75.00 and $800.00 an hour. According to Knoxweb, the final number on your invoice will be somewhere between $40,000 for a small and simple mobile app, but could reach well beyond $500,000.

Affordable Solutions

Knoxweb explains that expensive custom mobile app solutions are not always necessary, and if you are looking for an app to build so that your business or organization can compete, there are solutions that can help you for as little as $60.00 a month.

When it comes to creating, building, and marketing your mobile app, it is imperative that you find a company that understands the demands of mobile technology and the World Wide Web. Knoxweb has been in business since 1996, and is the best solution for affordable mobile apps. Call or click and schedule your appointment for a new mobile app today.

Stop asking How Much Does it Cost to Build an App and call or click for a no obligation mobile app consultation with Knoxweb today.

Mobile App Cost 2017 Part Two

mobile app cost

What does a mobile app cost seems to be the question on everyone’s lips these days, and if you follow the Knoxweb Blog, you will know that there are several factors that need to be considered before you can determine a firm price for your mobile app.

In this blog, Knoxweb is going to break down the stages of mobile app cost and development including the planning, designing, and the engineering. Knoxweb will also discuss the app infrastructure the administration of the app along with the Q/A costs and what the cost will be to launch your new mobile app in the app stores.

Knoxweb will have a detailed plan for every step of the process, defining the costs, and how long each step will actually take. Although this extends the timeline of the project, there is benefit when you plan every step of your app. However, at the end of your project you will have records that will tell you how long each step took. This will make it easy to improve the design and the development process if you decide to build another mobile app.

Hourly VS Fixed Mobile App Cost

Depending on the mobile app strategy that you use, a fixed fee may be more suitable, especially if you are building a complicated app that takes more time. During the planning stages of your mobile app, you and the app developers can agree on a price for the designing and planning and another fee for the actual development and build.

Knoxweb recommends that you plan carefully and take into consideration the future of your app. After you release you will need mobile app updates, which could run anywhere between $75.00 and $100.00 an hour. Make sure that you discuss future costs with your web development team.

If you are planning a simple app, an hourly rate may be the way to go, but just remember to iron out all of the details with the web design company that you choose to avoid any nasty surprises when it comes time to pay your invoice.

Developer Classifications

There are several different classifications of web developers ranging from independent contractors to the elite class. Depending on what class of web developer you use, it could run you anywhere between $75.00 to $800.00 an hour.

The best mobile app development company will have the right tracking software in place allowing you to track your progress including how much time it takes for each stage.

Although some businesses and organizations may have to pay more with an hourly rate, the quality is generally higher as it helps encourage the developer to work at a diligent pace. With a fixed price, some developers use shortcuts because the rate stays the same.

In the next Knoxweb Blog, the team will discuss affordable mobile app builder alternatives that you can use. Much like those DIY websites where you work with a small team that is familiar with the mobile app basics, you can have your new mobile app running in just a few days.

If you would like more information regarding mobile app cost and development, call or click and schedule a no obligation consultation with the team from Knoxweb. Your new mobile app can be a reality when you work with Knoxweb, call or click now.

What Does a Mobile App Cost 2017

mobile apps

Ask any mobile web design expert about mobile app cost, and you will get the same response, every app is different. According to Knoxweb, it’s like asking the price of a new car. It all depends on what kind of vehicle, or app in this case, that you want to create. The cost of a mobile app could set you back a few thousand or a few hundred thousand dollars depending on the variables of the mobile app.

Prices remain sporadic because mobile app technology is fairly new, but constantly evolving. A good example would be the hybrid app, which helped lower the cost of small business mobile app development from $49,000 to $38,500 back in February of 2015.

Knoxweb has been in the web world since 1996 and has the experience and the tools that allow affordable app production for your business or organization. As new strategies and tools emerge, the cost of app production will continue to drop because mobile web developers have the ability to leverage the tools for time frame and overall cost reduction. As mobile continues to evolve it will become easier and more affordable to develop apps. That means your business or organization will not have to wait months to see their mobile app in the app store.

Plug and Play

Knoxweb explains that plug and play allows small business owners to build their own app. You will find dozens of premade functions including clean templates and much more. However, although it may seem like doing everything in house is a good idea, you may want to consider finding a reputable mobile app development company that will work with you. Knoxweb cuts out the middleman and does everything in house so you don’t end up spending more than you have to.

If you want to protect yourself, it’s important to do your research. Your due diligence will pay off when it comes to the true cost of a mobile app.

Ask Questions

Regardless of who you are meeting with to discuss your mobile app, even if it is on Skype or video chat, you need to be prepared with a list of questions. Knoxweb recommends that you be prepared and if any of your questions are met with hesitation it’s time to move on to the next mobile app development company on the list.

Some of the questions to consider include:

  • Who will be in charge of the project?
  • Who will actually be working on my app?
  • What mobile apps have you designed or created
  • How much will it cost?
  • How long will it take to build the mobile app?
  • What code will be used, native or hybrid
  • How much will it cost to build the iPhone app?
  • How much will it cost to build the Android App?
  • Who will handle development and engineering?
  • How will the app development cost be calculated?
  • How can I work on the cost of my mobile app?
  • What is the average price for a mobile app with your company?

The overall price is just the tip of the iceberg. In the next Knoxweb blog, you will learn more about the cost and time frame of each stage of development and what you are really paying for when it comes to a mobile app.

Subscribe to the Knoxweb blog today.

Mobile Apps Future 2017 and Beyond

mobile apps

The world of mobile apps has certainly changed, especially when you consider that mobile apps haven’t been around for that long.

According to Knoxweb, when Steve Jobs introduced the very first Macintosh he predicted the explosion of this new digital system. Jobs proclaimed that it would be like a record store where you could download software over phone lines. Mr. Jobs saw app stores and mobile apps emerging quickly. The first emerged from the game Snake debuting in 2008.

Fast forward to 2017, where mobile apps are used for everything from gaming and telephony to utilities. There are apps used to dominate your experience, and apps that are your, “Home screen.” These days’ mobile apps are used to maximize your experience without taking over your attention. So what’s next?

Content Volume

Because there is so much content produced, it will eventually lead to managing mobile apps differently. A new concept that is proving to be quite persuasive and something that is already being used by Facebook and Twitter is the, “Card.” The card allows your content to be presented consistently, and with mobile becoming more wearable, it is imperative that intelligent aggregation takes place in order to fuel the innovation of the mobile app.

Every Screen

Knoxweb explains that multiscreens will become every-screen with mobile app developers designing a single mobile app for all devices and not just mobile and desktop. Web designers are coming up with a single experience that will allow the user to stretch across any web connected terminal. This type of application would be used with the card system so that users can connect anywhere in the world.

Customizable Mobile Apps

Some analysts believe that apps as you know them now will no longer exist being replaced by services and brand names that will provide you with actionable insights 24/7. It will be like your own personalized newsfeed that is loaded with the products and services that you want and use. Everything will be presented in real time when you need it most.

Emojis

Marketers are discovering that one of the biggest ways to entice people of all ages is with Emoji apps. The apps that gained popularity with the coveted millennial market are influencing younger and older generations as well. Generation Z, the eldest of the millennial’s’ with men and women in their mid thirties, grew up with social media and a digitally connected world.

Connecting with text, images, and emojis that give users emotions such as a heart, a smile, or a wink is fun and breaks up boring text messages. Smart businesses and organizations are using emjois to communicate with their desired demographic infiltrating mobile devices.

One of the most popular communication trends is now the popular way to brand products and services. Facebook offers brands opportunities to showcase products and services with emojis in its messaging app.

The future of mobile apps remains to be seen, but according to Knoxweb will continue to become increasingly seamless, regardless of the device that is being used.

If you have been considering a mobile app for your business or organization, Knoxweb can help. Call or click and schedule a no obligation consultation with Knoxweb to discuss mobile apps.

Call or click now and find out if mobile apps are right for your business or organization.

Entrepreneurs Really Can Get Burned Out

entrepreneurs

According to Knoxweb, about 5 percent of businesses and organizations will fail in one to four years, and although most business owners and entrepreneurs do nearly everything they can to stay afloat, most will end up being burnt out. Why? Because most entrepreneurs will focus on technology instead of running their new business.

The Startup

Knoxweb explains that most entrepreneurs begin their career life as an employee, and although you may be great at what you do for a living, you will eventually get tired of giving all of the money to the owner of the business. Once you get to that point, you will think about starting your own business doing what you do now. However, this time you do not have to share your profits or your work with the owner of the business. You are the technician and caretaker of your own business.

After about 12 months, you are happy that your clients and customers are happy and that you are making a good living, but there is a problem, especially if your company is growing and you need to hire more employees to keep up with the workload.

As the work grows, so does your team, but when new people are hired, the work could become sloppy. If that happens, you, the entrepreneur, will spend the majority of your workday correcting mistakes. Although your staff may resent you for it, you are the person in charge. Unfortunately, if this pattern continues, you will begin to despise what you do and begin to criticize others.

Somewhere along the line your number one team member, the key player, decides that he or she has had enough or has been offered a better position. When your number one employee leaves, you will end up running your business and being burned out in the process. Trying to please everyone never works. You keep dropping the ball and feeling that something has to change or your company will close its doors.

Three Options

In life there are usually three options, change what you don’t like, accept it, or leave it. What isn’t a great option is sitting around wishing or hoping that you can change it, but not doing anything about it, wishing you could leave it, but not doing so and lastly, not accepting the situation. That’s the real struggle.

Accept It-Try to do the very best you can with the situation while feeling miserable every time you get up in the morning.

Leave It-Close the doors and go back to working as a freelancer or an employee.

Change It-Rethink your role and your business plan. Come up with something smarter and better.

Accepting the situation and leaving it are straightforward options that don’t take much planning, but if you want to change things, it will require effort. If you want to change your company, you have to change how you think and feel about your business and where you will fit in.

If you are one of those entrepreneurs who is feeling burned out, talk to the team from Knoxweb about helping you with your business or organization. Call or click today.