Video Marketing with Video Grabber Will Improve Your ROI

video marketing

Video marketing is the most powerful form of digital advertising, and if you aren’t including videos in your blogs, social media pages and email messages, you are not reaching everyone you should be.

According to Knoxweb, video marketing should be at the forefront of your online marketing plan, and when you consider that YouTube is the second largest search engine on the planet, it should not be taken lightly.

Below are a few more reasons you should include video marketing in your advertising campaign.

Better Conversion Rates

When you include video marketing in your online strategy, you are converting users to customers. Recent research indicates that 71 percent of online marketers say that video conversion rates give a better return than other types of online marketing.

SEO

Utilizing video content will improve your SEO. Google owns YouTube and when you add videos to your online content, you have a 53 times better chance of being seen on the front page of the largest search engine in the world.

Consumer Attention

Video demands consumer attention more than text or photo based content. With the average attention span being 3 seconds, capturing your viewer’s attention in the first few seconds is the key. You have a much better opportunity to do that with video than you do with text.

Higher Engagement

Visual content is the best way to encourage engagement. When you consider what types of blogs and social media content you want to post, it is imperative that you consider video marketing with Knoxweb. When you include video in your posts more users will like, comment and share.

Better Optimization Opportunities

How much of your latest blog did your readers consumer? Did they come back to read it again, or reread certain paragraphs? Did they comment and share your blog post? Although it is difficult to answer those questions based on text, video is an entirely different story.

Video allows you to measure how many times your video was watched and your click through rate. With the feedback loop built in, you can gage your videos and know what is working for your business, and what isn’t.

Higher Retention

65 percent of viewers will watch over three quarters of your video, which is a much higher rate than text based content. With video, you can count on more people staying on your pages longer.

Email Click Through

If you worked day and night on that email copy that tells customers about your new product or service, you should add video. When you include video marketing in your overall marketing scheme, you will double your click through rates.

Accessibility

In the past, videos could cost thousands of dollars, but thanks to technology and Knoxweb, you can produce great video content with Video Grabber. These days videos are more affordable than ever and should be included in your overall marketing budget.

Emotional Connections

Video is the best way to connect with your audience on an emotional level. With video marketing, you can go beyond the traditional by adding music, powerful narratives, and relevant images that will increase your ROI.

If you would like more information regarding video marketing with Video Grabber, call or click and talk to a team member from Knoxweb. Knoxweb are the leaders in online content and can help you come up with a strong video marketing campaign that will get results.

Call or click for more information regarding video marketing with Knoxweb and Video Grabber today.

Text Messaging for Business Are You Doing It?

Text messaging for business is massive, and if you are not incorporating text messaging for business into your overall marketing campaign, your bottom line could be suffering.

text messaging for business

According to Knoxweb, text messages are the easy way to get the point across to clients and potential customers. It is simple and effective and will help your marketing budget. With text messaging for business, your team can get back to doing what they are supposed to do instead of following up on voicemail and email.

Mobile marketing is something you need to be doing right now, especially when you consider that there are four mobile devices for every computer. Text messaging for business is the best way to communicate with your customers and is the way of the future. However, it is much more than that.

Below are a few more reasons you should be using text messaging for business:

It’s Immediate

Unlike email or direct mail campaigns that need to be mocked up or printed, text messaging for business is immediate. When you send a bulk SMS message to your clients, you will see immediate results as well with over 90 percent of SMS messages being read within three minutes.

Mobile Friendly

It goes without saying that text messaging is mobile friendly, and if you follow the Knoxweb Blog, you will know how important it is for your business to be mobile friendly as well. SMS is compatible with nearly, if not all, mobile phones so you don’t have to worry about users being alienated.

Customers Love SMS

Text messaging is the best way to engage with your clients and customers, and with a 98 percent open rate, it is far better than email or voicemail. Most people text daily giving you one, if not the best, opportunity to engage.

Direct

Most people will not leave home without their Smartphone, and if they do, they probably go back to get it. According to Knoxweb, Text messaging is the most direct way to communicate with your clients and customers as your message is always within reach.

Simple

People are on information overload. Emails are left unread, leaflets tossed out and adverts ignored. Text messaging for business is simple and gets your message across in an instant. Most people will read a text message.

Trackable

Most mobile phone providers will let you know if your message was successfully sent. If you are searching for a more intelligent way to track your text messages, talk to Knoxweb about SMS marketing tools that allow you to see more detailed information regarding your business text message.

Lead Generator

With a shortcode, you can easily set up keywords for your business or organization. Advertise your keyword or keyword phrases on your website, your printed media or in your bricks and mortar store. This allows customers to sign up for your mailing list and subscribe to your website.

Up Close and Personal

Most direct mailboxes and email boxes are swamped with spam and junk mail. Customers will only read SMS updates from businesses that they want to communicate with. With text messaging for business, you are getting the right message to the right person.

Cost Effective

A smart text messaging for business campaign is affordable for everyone. You will see a healthy ROI, which is almost immediate. You can target your demographic without going over your marketing campaign.

If improving communication and boosting sales is on your marketing list this year, call or click and talk to the team from Knoxweb. Knoxweb has been in the business since 1996, and can help you with a marketing campaign that includes text messaging for business.

Call or click for more information regarding text messaging for business today.

Optimize Your Content with Expert SEO and Knoxweb

The best way to optimize your content is by hiring a company that knows how to do it. You can read all of the tutorials in the world, but unless you have the time to optimize your content properly, you could end up wasting time and money. You may think pouring your hard-earned cash into Google or Facebook Ads is the way to go, but unless you optimize those ads, no one will see them.

optimize your content

When you optimize your content with Search Engine Optimization, which is still as relevant today as it ever was, you are well on your way to converting those curious visitors into sales.

According to Knoxweb, 81 percent of buyers will begin with a web search with nine out of ten of those B2B buyers saying that they will find you when they are ready to buy.

87 percent of people in the United States who use the internet research products and services online before making a purchase and that was back in 2013. You can only imagine how much that figure has grown, especially with the onset of mobile phone usage.

Below are a few reasons you should optimize your content with a professional from Knoxweb:

It’s Not That Simple

SEO isn’t easy. SEO take time, and unless you keep up with the ongoing SEO trends, you will hurt your business. An effective Search Engine Optimization strategy covers more than content. Specific to your site, technical considerations may be an issue as well. Local SEO, RankBrain, and Social are just a few of the ranking factors that are occurring with SEO. Knoxweb can recommend the best strategies for your company moving forward with a sound marketing plan to optimize your content.

Even if you have read the top five articles on Search Engine Optimization and spent your nights pouring over SEO books, you won’t become an expert overnight, especially with Google continually rolling out minor and major algorithm changes. That doesn’t even include the secret changes. RankBrain is at the top and Google didn’t let anyone know for quite a few months. SEO experts pay attention to the algorithms and understand how they affect your results in the search engines. SEO experts also understand those top-secret updates as well.

Mistakes Can Hurt

Not all Search Engine Optimization is good SEO. Some SEO tactics can harm your ranking in the search engines. In fact, bad SEO tactics can get you in trouble, as Google will penalize those who:

  • Use artificial backlinks
  • Use keyword stuffing
  • Use cloaking
  • Use someone else’s content

The Right Stuff

Knoxweb has the right tools and resources to develop a thought provoking SEO campaign using advanced analytics with premium keyword research tools providing greater insight and better context with keyword relevance and search volume. SEO experts invest in software that will improve your Search Engine Optimization with the best applications for your needs.

Analytics

With Knoxweb, you can see the results of your efforts. Knoxweb understands keywords and placement and will show you what will help and what won’t. This invaluable information allows Knoxweb to improve your efforts with the ultimate impact for your target market.

Keep Track of the Competition

Competitor analysis helps you see your SEO efforts. Knoxweb will identify what strategies can set you apart from your competitors. The experts understand what has and hasn’t worked with sound tracking software that will keep you ahead of your biggest competitor.

Knoxweb can optimize your content with proven and effective SEO tactics that will improve your ranking. Call or click today.

A Professional Business Blogger Can Boost Your Bottom Line

A professional business blogger is the way to go if you are having trouble keeping up with your business blog. You may have started out feeling great about your business blog, but if it is cutting into other tasks, you may want to consider hiring a professional business blogger from Knoxweb.

professional business bloggerWhen you opened your doors, a professional business blogger probably wasn’t the first thing, or even the tenth thing that you thought about when you laid out your online marketing plan. If you even had an online marketing plan in the first place.

Share and Share Alike

A professionally written business blog should be at the foundation of your online marketing strategy. With a properly optimized business blog, you can share your content with social media and email marketing. You can even share a snippet of your blog in a direct mail marketing campaign.

Optimization is the Key

A professional business blogger from Knoxweb will write your articles and content using properly placed keywords and keyword phrases. Google will pick up those keywords and phrases when someone is searching for your products and services. The more helpful your content to the user, the higher your rank.

You Will Become an Authority

Regardless of your product or service, being an authority will increase your ranking on the search engines. If you are considered an influencer in your industry, people will take note. Your competition may even subscribe to your business blog just to see what you and your company are up to.

Why Blogging Works

If you subscribe to the Knoxweb Blog, you will know that blogging is extremely powerful, especially when combined with social media. A professional business blogger understands social media marketing and will target your demographic with educational, entertaining, and unique posts that will drive traffic to your website. With a professionally written blog, you will see results.

Why You Shouldn’t Be Blogging for Your Business

It takes time and commitment to post a weekly, or even a monthly blog. Some businesses have a tough time keeping up with quarterly blog posts. A professional business bloggers job is to write for companies just like yours. Professional business bloggers have the time to do the research and have the experience to optimize your blog posts.

Develop a Loyal Following

A professional business blogger will help you and your brand develop a loyal following. Because your blog will focus on a specific topic that pertains to your business, subscribers will continue to come back for more. With a professional business blogger, you have a better chance of users liking, commenting, and sharing your business blog.

Target Your Market

With a professionally written business blog from Knoxweb you can target your demographic. By discussing your products and services and your industry, you will be putting the name of your company out there to the people who are looking for what you are selling.

Website Traffic Booster

A professional business blogger can help boost your website traffic. Knoxweb explains that because your website is in a different section, or on a totally different site, a secondary location will help you target new potential customers. With properly placed links, your click through rate will improve.

Get Up Close and Personal

A professional business blogger from Knoxweb knows how to add personality to your posts. You may very well know all there is to know about your products and services, but unless you throw some personality into the mix, your blog will appear dry and boring. A good blog writer knows how to inject some humor into the mix without going off the subject at hand.

Stop spending hours of time and money coming up with ideas for your blog and call the experts from Knoxweb. Knoxweb has been in the business of blogging since 1996, and can help you come up with an online marketing plan that will optimize your content, including your business blog.

Call Knoxweb today and start seeing results with a professional business blogger. You will not be disappointed.

Call or click today.

Digital Marketing for Business in 2018 and Why it Works

With digital marketing taking over traditional marketing, it’s hard to know where to put your advertising dollars. Sinking everything into Google or Facebook Ads may seem like a good idea, but unless you know what you are doing, you could be wasting your time, and more importantly, your money.

digital marketing

Most companies put away a certain amount of money for advertising every year. A budget is set aside to use for marketing. In the past, most of those ad dollars were spent on TV, radio and print ads. Billboards were also a popular advertising solution, and still are, but unfortunately, those marketing tactics won’t work unless you incorporate digital marketing into the mix.

Knoxweb has been in the digital marketing business since 1996 and keeps up with the trends. There isn’t a new kid on the marketing block that Knoxweb doesn’t know about.

When you schedule an appointment with Knoxweb for a digital marketing consultation your entire online strategy will be looked over to see what works and what doesn’t. If you have been putting all of your energy into social media marketing and it hasn’t brought you any ROI, you are either doing it wrong, or targeting the wrong demographic.

Social Media Marketing-It Works

Social media marketing works and if you follow the Knoxweb Blog, you will know that it’s best to start slow. Don’t put all of your eggs in one marketing basket.

If you are targeting a predominately-female market, you may want to advertise on Pinterest instead of Facebook or Google. Pinterest is one of the top social media sites for women and could be the best place for you to market your products and services.

On the other hand, If you are targeting millennials, you may want to put your advertising dollars on Snapchat. One recent article claims that millennial are leaving Facebook in droves. Apparently, they don’t want to hang out where their parents do.

Video Marketing-It Works

Just scroll through your feed and you will quickly realize the power of video marketing. With the auto play feature on Facebook, you can instantly watch a video and click if you want to see more. This is a powerful feature when it comes to video marketing. Creating a video featuring your brand is one of the best ways to increase your fan base.

When you create a video marketing strategy with Knoxweb and Video Grabber, you will get more likes, comments, and shares. When you optimize your social media content with your blog and other online content you are instantly attracting a whole new audience who wouldn’t have clicked on your link had they not been looking for your product or service in the first place.

Text Messaging for Business-It Works

It may seem odd, but these days more people prefer a text message to a phone call, especially from a business or organization. It makes it easy to reply at the user’s convenience. If you are targeting the millennial crowd, you may want to keep in mind that in a recent survey, most millennials preferred text messaging to a phone call.

There are programs available that you can use for business text messaging. Contact Knoxweb for more information about using text messaging for your business.

Email Marketing-It Works

Although some see it as archaic, email marketing is still a viable source for new clients and customers. Email marketing is also a great way to tell your existing customers about upcoming events and specials that you have on your calendar.

A good email marketing campaign with video is a fresh way to incorporate digital marketing into your overall internet strategy. Ask Knoxweb about Video Grabber for your next email blast. You will be amazed at your click through rate when you produce a professional video with Knoxweb and Video Grabber.

Digital marketing is the way of the future and if you want to keep up with the trends, it’s time to call in the professionals. Knoxweb can help you come up with a strong digital marketing campaign that will get you results.

Call or click for a digital marketing consultation with Knoxweb today.

Facebook Ads Are They Working for You

Facebook Ads

Facebook Ads seem to work. All you have to do is scroll through your thread and find dozens of ads with thousands, sometimes millions, of likes, comments, and shares. Are you getting the same results? Are Facebook Ads working for your brand?

According to Knoxweb, some businesses tend to jump into the deep end when it comes to Facebook advertising. The social media marketing experts recommend that you start slow. Build your audience and see what kind of response you’ll get. Wouldn’t you rather spend $3.00 and reach most of your target audience instead of spending $50.00?

Facebook offers advertisers all kinds of options when it comes to creating Facebook Ads. However, if you aren’t sure where to start, those options won’t mean much. It’s important to do your research. Find out what the competition is doing. If they are well received on Facebook you may want to look closer at their Facebook Ad campaign.

When you create your Facebook Ad campaign start with a story. Thoughtful and entertaining advertising goes a long way when it comes to more views, likes, and comments. A good ad campaign will also increase your chances of a better ROI.

Knoxweb recommends that you stay away from in your face advertising. Even if you are only spending a few dollars your Facebook Ads, you don’t want to offend your limited audience. If buy, buy, buy is all you want to say in your ad you may want to rethink your strategy, especially if you plan to create a larger campaign based on your previous low budget one. People have good memories, especially when it comes to a product or service. Starting out with an in your face sales campaign is the easiest way to turn your followers off. Some may even stop following you all together.

Plan your campaign, write your script, and get it right. It may seem simple enough, but you would be surprised at how many businesses and organizations don’t spell check before boosting their posts. Facebook is full of poorly written ads that are full of mistakes. You want to make sure that your ad is easy to read before you post.

Don’t forget to include photos in your Facebook Ad. Photos will improve your click through rate and give you a better Return on Investment. Include photos of your campaign focus and link them back to your products page. Make sure to include a description with each photo. People are easily confused. You want to be clear and concise when it comes to everything you include in your Facebook Ad.

If you follow the Knoxweb Blog, you will know that Video is the most loved feature when it comes to social media ads. People are more inclined to click on a video and read your post then they are a photo. Ask Knoxweb how you can incorporate video into your overall online marketing campaign with well-produced videos from Video Grabber.

Of course, advertising on Facebook isn’t the only way to market your business on social media. Knoxweb can help you target your market with social media marketing campaigns that can boost sales.

If you would like more information regarding Facebook Ads or any other type of online marketing, including social media marketing, call or click and talk to the team from Knoxweb today.

Is Your Web Design Up To Date and User Friendly?

web designWeb design is the most important part of any internet marketing campaign, and if yours hasn’t been updated for years, it’s time to call or click and schedule an appointment with Knoxweb for a website overhaul.

If your web design isn’t giving you great results on the search engines, you are losing business. Without an updated website from Knoxweb, you are truly shooting yourself in the foot. With a great web design that looks good on all devices you are well on your way to reaching the top of Google, Bing and the other powers that be that rule the World Wide Web.

There are many elements to consider when it comes to a web design. Unless you are an expert in web development, including mobile responsive web design, your new website won’t be doing what it is supposed to do.

Knoxweb has been building and updating websites since the internet began. Since 1996, Knoxweb has been helping clients over East Tennessee and beyond, boost their presence on the internet, with sound marketing strategies that render results.

Using the most up to date and advanced internet technologies, the team from Knoxweb has the experience and the expertise to provide you with the best web design for your needs whether your run a diner in Gatlinburg or a moving company in Sevierville.
Knoxweb understands each industry, and will give your web design just what it needs to boost sales.

These days it’s more than direct marketing. Your website tells potential clients and customers who you are and what your brand is about. Without a good web design and a sound internet marketing strategy, you will not be reaching the amount of people you should, or could.

If you have been following the Knoxweb Blog, you will know that a good marketing strategy includes a web design that is easy to use. A mobile responsive website should go hand in hand with your web design. Using two URLs for desktop and mobile use is a thing of the past and not only costs you time and money, but can hurt your results in the search engines.

A mobile responsive website gives the user a better experience. As you know, Google and the other search engines value mobile responsive websites and will reward your business if you are implementing a mobile responsive website into your overall internet marketing scheme.

A mobile responsive website is probably the most important component of your website but if your content isn’t up to scratch, Google won’t care. Your content needs to be fresh and unique if you want to attract the attention of the search engines. Knoxweb has a team of content writers that will write thoughtful and informative content using keywords and keyword phrases that everyone, including the search engines, will love.

Once your new website is complete, Knoxweb will help you get the word out with sound marketing strategies that work. If you want your marketing strategies to get you a better ROI you had better include social media marketing, email marketing, and video marketing, along with traditional marketing methods into the mix.

It’s an all or nothing world when it comes to the internet. Make sure that your website is up to scratch with the help of Knoxweb.

Call or click today for a no obligation web design consultation with the experts from Knoxweb. You will be amazed at how good you will look on the web.

Call or click for more information regarding web design, web development, internet marketing, and more today.

No Mobile Responsive Website is Like Advertising in the Yellow Pages

mobile responsive website

You aren’t reading the Knoxweb blog if you don’t have a mobile responsive website. A mobile responsive website is the key to the future and the only way your business will ever make it to the top of the search engines.

According to Knoxweb, operating without a mobile responsive website is like advertising in the yellow pages. It doesn’t work anymore.

These days’ people are reaching for their mobile device to search for anything and everything on the World Wide Web. Mobile browsing has taken over desktop browsing and if your business doesn’t have a mobile responsive website, you will lose business as two thirds of the people who use a mobile device use it to access the internet. Converting to a mobile responsive website has never been more important.

If that isn’t convincing enough, perhaps these stats will change your mind:

• Nine out of ten people use their mobile device to search for a local business
• Seventy three percent of searches done on a mobile advice trigger additional actions
• 61 percent will leave your website immediately if you are not mobile friendly
• Forty Seven percent of users will visit the competition if they cannot contact you and you are not mobile friendly.

As Knoxweb explains, if your website is not mobile responsive or mobile friendly, you are not very customer friendly.

What Makes a Website User Friendly?

Being Mobile Responsive-As discussed a mobile responsive website is the first thing to consider if you are redesigning your brand. If your site is responsive, your users will see the same thing on a desktop and mobile device. This makes it easier to navigate making it easier to convert them to a sale.

Google Demands It-According to the largest search engine in the world, over half of searches on the web come from mobile phones. In fact, you will be penalized if you do not have a mobile friendly website.

Better for SEO-If you want good Search Engine Optimization a mobile responsive website is essential. Google and the other search engines will reward websites with good content that utilizes good SEO practices.

Beat the Competition-Most companies utilize mobile responsive technology. You can beat out the competition when you contact Knoxweb about a mobile responsive website design.

More Cost Effective-Maintaining one website and one URL makes it much easier to manage and much more affordable. Maintaining a mobile friendly website and a desktop website means two URL’s and more money.

Social Media is Easier-Most people use their mobile device to access their social media pages. It just makes sense to go mobile friendly. If you have a mobile responsive website, it is much more streamlined for social media marketing.

Future Design-Having a mobile responsive website means that your website will work on devices of today and devices of tomorrow. A mobile responsive website adapts to future technology leaving you free of any problems in the future.

A mobile responsive website is the affordable way to brand your business online. Knoxweb have been in the web business for decades and have the tools you need to take your business to the top of the search engines.

A new mobile responsive website is just a call or click away. Let Knoxweb take your business or organization to the next level with proven web techniques that will help your brand grow.

A mobile responsive website is more affordable than you think. Call or click for more information today.

Search Engine Optimization is Still Alive and Well in 2018

Search Engine Optimization

Search Engine Optimization is imperative if you want to rank in the search engines, and if you aren’t using SEO in your online marketing campaign, you could be hurting your ranking on Google, Bing and the other search engines.

Knoxweb has been in the web world since 1996 and knows a thing or two about Search Engine Optimization, and although things have changed over the past few years, the importance of SEO in your advertising strategy is necessary.

Although video marketers are claiming that Search Engine Optimization is dead, which is what they say every two or three years, Knoxweb says it isn’t so. Critics of SEO claim that Search Engine Optimization is dying, however, Knoxweb knows better. Although there really hasn’t been a shift when it comes to traditional Search Engine Optimization, it needs to work hand in hand with high quality content. Good quality content with proper SEO will rank high in the search engines.

Previously, Google allowed for low quality content with far too many links and keyword stuffing. The new algorithm created by Google doesn’t allow for keyword stuffing and will actually penalize you for it, as it really holds no value to a user.

Never Overlook SEO

It certainly comes as no surprise that companies are now receiving more inquiries via search on a mobile device. Because mobile is surpassing desktop use, a mobile website is imperative. According to the Knoxweb blog, not being mobile will affect your rank in the search engines. Knoxweb can help you optimize your website so that it will load quicker and be much more user friendly.

Real Speech Patterns

Speech patterns using short and long tail keywords are what most users will say into their phone or mobile device when searching for a business or organization. A professional blog writer from Knoxweb can incorporate keywords using natural speech patterns for better SEO.

User Experience

Knoxweb knows that there is nothing more important than user experience. Google, Bing, and the other search engines pride themselves on offering the best search experiences on the web with sites that are easy to navigate while holding value to the user.

What the Search Engines are Saying

Although most search engines give users advice on SEO, they are not the authority when it comes to Search Engine Optimization practices, which is in the hands of the algorithm writers. The blog writers from the search engines offer advice as to how you should incorporate SEO into your overall online marketing plan, but are sworn to secrecy when it comes to the algorithm rules and regulations. What is important to remember is that old SEO tactics are dead in the water, and while Search Engine Optimization is still relevant in 2018, you have to know how to incorporate it into your content and that is where Knoxweb comes in.

Become an Authority

High quality content that has an authoritative tone will attract the search engines. When you product high quality content, with the help of a professional blog writer from Knoxweb, your audience will subscribe to your blog, comment on your social media posts and share your well thought out professional content. Well-written content will pay off in spades when you work with the team from Knoxweb.

SEO is still very relevant when it comes to your online presence. However, without good quality content and thoughtfully placed keywords, you may as well pack up and go home.

If your online marketing strategy has seen better days, call or click and talk to a team member from Knoxweb who can help you come up with a well thought out and researched Search Engine Optimization plan that will get your results.

Call or click today for more information regarding SEO.