SEO or Search Engine Optimization is constantly changing with Google, Bing and other search engines altering its algorithms to help people find what they are looking for fast. However, not all Web Development companies understand how Search Engine Optimization works, but Knoxweb does.
Knoxweb is continually keeping up with Search Engine Optimization to make sure that the clients who work with Knoxweb get the best exposure possible on the World Wide Web.
With more and more people using mobile devices to search for products and services, Google has made some dramatic changes with one of the most important happening in April of 2015. Googlegeddon was put into play meaning that businesses and organizations that did not have a mobile friendly website would be penalized.
Knoxweb explains that there are over 12 billion searches on the internet every year, and that is just in the United States. Good Search Engine Optimization is more important than every as it drives traffic to your website while gaining your company visibility. SEO can also help to boost your brand and increase your sales.
In the next few years, social media will be more prominent that ever. Facebook, LinkedIn, and Twitter are already being used by over 76 percent of marketers to help boost Search Engine Optimization. In fact, marketers will do almost anything to make their tweets and posts rank higher. Knoxweb predicts that your social medic content will indexed higher on Google, Bing, and Yahoo. So what does that mean for your business? In other words, the lines between social media and the World Wide Web will be blurred when it comes to Search Engine Optimization strategies. In fact, brand names profiles on social media rank higher than the website itself when it comes to search engines.
Videos have always been popular on the internet and will continue to do well when it comes to Search Engine Optimization. According to Knoxweb, videos are a great way to keep your audience engaged, informed, and entertained. However, most businesses and organizations are unaware that using enough videos will actually improve your search engine ranking.
Videos make up for 62 percent of Google searches worldwide. More importantly is that Google is starting to give more attention to blended searches and results with videos getting 50 times more organic or non-paid page ranks that static or plain text content. More marketers used video in 2015 and will continue to do so to improve Search Engine Optimization in 2016.
If you have been following the Knoxweb blog, you will know how important mobile optimization is. If your business is not mobile-friendly you will lose business. Keep in mind that your audience is all over the place using all kinds of devices including tablets, PC’s, laptops, phone watches and of course, Smartphone’s.
There were plenty of brands that became mobile friendly in 2015, but if you are one of the ones that refused to do so, you might as well shut down your business. It is imperative that you change the way you conceptualize your marketing and your Search Engine Optimization strategies when it comes to mobile devices.
For more information regarding Search Engine Optimization and SEO strategies, schedule an appointment with the SEO experts from Knoxweb today. After all, your bottom line really does depend on it.