Email marketing, while still a viable option when it comes to advertising has become harder to penetrate. According to Knoxweb, the leaders in the web business since 1996, the email open rate is at a dismal 25 percent, falling every day.
With spam filters and privacy laws continuing to become more sophisticated, SMS marketing or text message marketing could be the way to go.
In addition, Twitter, Facebook, Instagram, and the other popular social media channels are making it tougher to go the organic route with pay to play being the only smart option for social media marketing. This is making things increasingly more difficult for digital marketing.
If you follow the Knoxweb Blog, you will know that SMS marketing is quickly becoming one of the most popular places to advertise your products and services.
Always Connected with SMS Marketing
Because people live on their mobile phone, sending business text messages make sense. In addition, people check their mobile device more than 80 times a day. It is no surprise that the open rate is around 82 percent. When you send texts to your customers and your fans and followers, your messages won’t go unnoticed.
Another thing to consider is that firstly, SMS marketing won’t be going anywhere soon. Secondly, people often change email addresses and social media pages. Thirdly, phone numbers are rarely changed. This gives your marketing campaign longevity.
SMS marketing is different from other forms of digital marketing. Knowing how to market your campaign with SMS marketing is essential if you want your campaign to be a success.
Below Are 5 SMS Marketing Tips that You Can Bank On
1. SMS Marketing Software
Of course, there are mobile marketing companies out there who can create strong and compelling SMS marketing campaigns that will be successful. However, Knoxweb has been in the business of text message marketing since its inception with tools and experience to help you get started with text message marketing.
2. Get Your Little Black Book Ready
Start collecting your clients and customers telephone numbers. You can easily collect phone numbers just like you do email addresses, if you insert a field in your company forms. Asking prospects for phone numbers is easy and essential for SMS marketing. Also, consider running paid ads on social media. You can entice customers to submit their phone numbers. Reward discounts and coupons to those that do.
3. Get Permission Before SMS Marketing
Before you start bombarding users with text messages be sure you have their permission. If you don’t, you are committing a crime. If you don’t get permission to use a person’s phone number for business text messages you are spamming. Just like email, people will quickly learn that your messages are just spam and quickly delete.
4. Don’t Be Annoying with SMS Marketing
Sending multiple messages to your subscriber base is a bad idea. Knoxweb recommends that you send texts only when necessary. If you start spamming your list with tons of text messages, your fans and followers will unsubscribe. If that isn’t bad enough, they will tell their friends and followers how annoying you are.
5. Know your SMS Marketing Limits
Knoxweb does not recommend that you abandon your email marketing and social media marketing campaigns completely. Instead, enhance them with SMS marketing.
Keep in mind, that you are only allowed a certain number of characters in a text message. It’s tough to tell a story in a text. You also don’t have the freedom of posting daily as you would on social media.
Why SMS Marketing Works
Text message marketing increases open rates and your bottom line. Honestly, why wouldn’t you want to incorporate smart SMS marketing into your overall digital marketing campaign?
Before you proceed with your text message marketing campaign, you will want to be prepared. Consider outsourcing the work as it can be overwhelming, especially if you are doing the work yourself without a digital marketing manager.
A well thought out text message marketing campaign from Knoxweb puts the work in the hands of a professional. If you or someone on your team is splitting up the workday with SMS marketing, it’s time to call a professional from Knoxweb.
If you would like more information regarding text message marketing for your business, call and schedule a no obligation consultation with Knoxweb. You’ll be amazed at how quickly your business will grow.
Call for a no obligation SMS marketing consultation with Knoxweb today.