If digital marketing makes your head spin, it’s time to call the team from Knoxweb for a digital marketing consultation. Times have certainly changed since the advent of digital marketing, and if you aren’t up on the latest tips and tricks, you could be losing business.
If you subscribe to the Knoxweb blog and like us on Facebook, you will know that it is vital that you remain active across all channels, including social media if you want to stay ahead of the competition. Using proven digital marketing techniques with the help of Knoxweb will get you more likes, comments and shares. When you stay active you will also increase your chance of the all important conversion.
The World Wide Web is a million years from where it used to be, and now that mobile usage is taking over the globe, it is night and day from where it was even five years ago. According to Knoxweb, who has been in the digital marketing business since 1996, there are some tips that you can use to increase your presence on the web.
Create a Good Content Strategy
Online content marketing will always dominate internet. While traditional advertising will never go away, consumers are much more inclined to learn about a new product or service on the web. Potential buyers would rather read a blog or watch a video than be bombarded with pop up ads they aren’t interested in. Just make sure your content is unique. You want to come up with new content using video, text, and pictures that people have not read about or seen before.
Use Email Marketing more Often
Email marketing is still a viable form of advertising, and although it may have lacked a bit of luster a few years ago, it has made a comeback thanks to video technology and other digital marketing techniques that will increase your click through rate. Ask Knoxweb how you can increase your email marketing ROI with a sound digital marketing campaign that includes video.
Mobile technology has also improved email-marketing click through. Most people will open an email on their cell phone immediately. Think about that the next time you are trying to decide between a direct mail campaign and a digital marketing campaign.
Optimize for Voice
One of the biggest trends back in 2017 was the introduction of Virtual Assistants and Smart Speakers. These days Alexa is the most popular name in the household with voice recognition devices that allow people to search for things on a whim. Add voice search and Al phones to the mix and voice search is quickly emerging as the number one search method when people are at home or out and about.
Knoxweb recommends that you incorporate long tail phrases and keywords into your content. When a user does a voice search they’ll say, “Find small business digital marketing tips.” With the rise in popularity of these digital devices, voice search will certainly go along with the trend.
It’s All About Mobile
Knoxweb cannot stress the importance of digital marketing in 2018. Everything you do must be optimized. Your website content, including your e-newsletters and ads need to be fully optimized for Smartphone’s, Tablets, and Smartwatches. In 2018, you are committing business suicide if you aren’t catering to the mobile market. Not only does it hurt your presence on Google and the other search engines, but it also damages your business and brand.
Never be afraid to try something new and get out of the comfort zone. Coming up with new ideas for your online marketing strategy is the best way to improve your presence and your ROI. Not sure how? Call or click and talk to Knoxweb. The team of professional digital content marketing strategists can take your brand to the next level with sound digital marketing techniques that will increase sales.