It really is a digital world. However, when it comes to most industries, conventional marketing still has its place in the overall scheme of things.
Think how much better word of mouth advertising is because of social media and you get the idea. Knoxweb can’t stress the importance of combining conventional and digital marketing, you have the best of both worlds.
Combining Conventional and Digital Marketing
Traditional marketing is still very viable in the new decade. While many are embracing the digital world, conventional and digital marketing integration is a vital part of the puzzle.
Long-term success means innovation, transformation and the willingness to take a few risks. Just don’t abandon conventional advertising strategies for the new kids on the block.
Using traditional marketing tactics such as networking, direct mail and other types of conventional marketing techniques adds another layer to your marketing strategies.
Below are a few ways to combine traditional and digital marketing:
Print Media for Digital and Conventional Marketing
Developing a relationship with your clients and customers, even when it comes to advertising, is important regardless of where you are in the sales funnel.
Sales funnels help potential patients get a step closer. This happens through automated emails, videos, articles, landing pages and websites.
Marketers cultivate buyer focused mindsets to help convert clicks into sales. Some of the ways you can do this with your company is to create a marketing strategy that employs digital and conventional efforts.
Advertising in both print and digital media creates leads. Although print isn’t as prominent as it used to be, there are still plenty of people who are dedicated to magazines and periodicals. When you advertise on both platforms, you are tapping into another resource for dental flow.
Nurturing prospects across all channels increases conversion rates so it just makes good sense to incorporate traditional and digital print.
Word of Mouth Advertising
Word of mouth advertising is still just as successful as it used to be. This conventional marketing method goes back 100s of years and when combined with, “Digital,” word of mouth advertising helps you reach more people.
Old school or conventional WOMA used to mean people literally spreading the word about your business. Friends, colleagues, clients, customers and team members are all great ways to use good old-fashioned word of mouth advertising, however, how do you use word of mouth advertising on the digital stage?
According to Knoxweb, it’s easy to use WOMA in social media, email messages, and electronic newsletters. Set up a word of mouth advertising campaign. When done correctly you can influence and encourage organic WOM discussions about your products, services and your brand.
Conventional and Digital Marketing TV and Radio
People still tune into the radio and watch TV just as much as they like to read magazines and newspapers. The key to combining conventional and digital marketing is to tie everything together.
When you and your team come up with a good conventional and digital marketing campaign, you need to make sure you are getting the attention of your demographic.
By using social media, television, and radio ads that are cohesive, you are helping drive more traffic to your website and social media pages. Using all avenues is the best way to convert those looky loos into sales.
Use Both Methods for Success
Marketing success combines conventional and digital marketing. By doing so, you are covering your bases reaching as many people in your target audience as possible.
One of the best ways to use both is to create a mind-blowing call to action on a TV commercial or radio spot. A good call to action helps convert viewers in the traditional space. In other words, a good call to action will bring those people over to the digital side of your campaign.
Another way to drive traffic is to deliver experiences that are personalized to the customer. Conventional marketing includes age, location, demographics, lifestyle, and interests. You can easily target audiences using ads. They ads should also include calls to action that lead viewers to their very own personalized experience.
Knoxweb for Conventional and Digital Marketing
If you would like to learn more about combining your conventional and digital marketing strategies, call or send a DM to a team member from Knoxweb today.