Category Archives: knoxville internet

Fun Christmas Facts that You May Not Know

Knoxweb

Knoxweb is really getting into the Christmas spirit, and with just three weeks to go until the most popular holiday of the year, thought it would be fun to share some little known Christmas facts.

You may be surprised to learn that Rudolph the Red Nosed Reindeer didn’t start out as a children’s animated television series. The star of the popular show was actually created by Montgomery Ward as a way to entice Christmas shoppers. The department store hired copywriter Robert L. May in 1939 to write the short story. His brother in law loved the story so much that he wrote a song about it, which was then recorded by Burl Ives in 1949. Rudolph’s red nose almost didn’t happen either, as red noses were a sign of alcoholism. Montgomery Ward was afraid that their little reindeer would look like a drunk.

snowman-160884_960_720

Speaking of favorite Christmas fictional characters, Frosty the Snowman was created long before the popular song was written in 1950. In fact, the jolly snowman was originally used to advertise whiskey back in 1890. The snowman was such a hit that other alcohol companies, such as Schlitz, Jack Daniel’s, Chivas, and Regal used him as well after Prohibition.

Those upside down Christmas trees that have been popping up lately are certainly not new. In fact, upside down Christmas trees were used back in the 7th century to represent the Holy Trinity. By the time the 12th century rolled around it had become a custom, especially in Europe. Fast forward to the 1950’s when department stores starting hanging Christmas trees upside down to make room for more merchandise.

The evergreen branches that are so popular today were used during the winter solstice to remind people that green plants would again grow in the spring when the Sun Gods were prevalent once again.

The Germans first introduced people to artificial Christmas trees using dyed goose feathers. The Germans were also the first to bring the trees indoors during the holidays decorating the evergreens and the artificial trees with lights and cookies.

KnoxwebMost people are used to Santa being dressed in a bright red suit. However, Santa was originally always seen in blue, green, and white. It wasn’t until Coca Cola came up with a Christmas campaign for the popular beverage in 1930, that Santa starting wearing red.
On Christmas Eve in Norway after Christmas dinner and opening presents, yes, the Norwegians open their presents on the night before Christmas, families hide every broom in the house, as Norwegians believe that mischievous spirits and witches would come out after everyone went to bed to jump on the brooms and go for a ride.

In Japan, fried Chicken is the popular meal for Christmas Day, which would explain why KFC is so busy with people even placing their fried chicken orders in advance.

 

The world’s largest Christmas present is the Statue of Liberty, which was given to the United States from France in 1886. Weighing in at more than 225 tons, it stands as a symbol of freedom.

This Christmas while you are shopping, decorating, wrapping presents and baking Knoxweb would like you to take a moment to remember the real reason that we celebrate Christmas and that is the birth of Christ.

Piecing the Search Engine Optimization Puzzle Together

search engine optimization

It seems as if Search Engine Optimization, or SEO to those in the know, seems to be changing every few months, as Google’s algorithms get more refined. Google’s main objective has always been to create a search engine that makes it easy for people to find a product or service.

According to Knoxweb, things have really changed since Google implemented some of its algorithms back in April of 2015. If you follow the Knoxweb blog, you will know that Googlegeddon changed everything, and if you weren’t mobile friendly, you would be penalized, and that was and still is certainly the case.

These days you would have to be a mind reader to know what will come next in the world of algorithms and Search Engine Optimization. However, Knoxweb is continually keeping up with what’s going on in the world of SEO and can give you a few clues as to what is happening in the world of Search Engine Optimization.

Content is still king with marketers realizing the importance of aligning the content for customers and clients needs while using mobile optimization for much better results. According to Searchengineland.com, the SEO process using unique and original content is what is driving the traffic for both paid and organic sources.

Recent studies indicate that 50 percent of all searches on mobile devices are conducted with people hoping to find theater times, menu choices or to make a doctor or dental appointment. Knoxweb explains that of those searching for local results, 61 percent will make a purchase, schedule a checkup, or make a dinner reservation.

Although rankings on the search engines will change from time to time, which is quite normal, it is important that you talk to Knoxweb about developing, designing and building your website the right way. If your website is not mobile friendly and you want to rank better on the search engines, you must be either mobile friendly or mobile responsive.

Hit the Top with Great Content

Once your site is built, it is vital that you post new content on a regular basis, as it will help boost your rank and drive more traffic to the pages on your website. If you are unsure how to post new content, or don’t have the time to commit, Knoxweb can train you or someone from your business or organization to do the job. If you would rather hire a content writer, talk to Knoxweb who can write daily, bi-weekly, weekly, monthly, or quarterly blogs or articles for your website.

Social Media

Knoxweb knew that social media content would gain prominence on the search engines, and that has certainly been the case. Recent surveys indicate that over 76 percent of marketers are using social media to help boost and support Search Engine Optimization. Knoxweb can optimize your social media accounts along with your website and blogs so that your content gets more exposure on the World Wide Web.

Videos

Videos are still leading the pack when it comes to SEO. Videos can up your SERPS, Search Engine Results Page, ranking and will boost your ranking by as much as 62 percent organically. Video searches also receive a 41 percent better click through rate as opposed to plain text content. The more videos you have, the easier it will be to catch Google’s attention in the search engines. Knoxweb can help you with your video marketing strategy, call or click for an appointment.

Mobile Optimization

You have to be living in the dark ages to know how crucial mobile optimization is to you and your business. Your potential clients and customers are no longer sitting in front of a desktop to find your company. Smartphone’s, tablets, laptops and phone watches allow people to browse anywhere on the planet with an internet connection. Mobile optimization is now the norm instead of the exception and if you haven’t become mobile friendly, you are missing out.

Want to know more about Search Engine Optimization, including mobile optimization? Talk to the team that knows SEO and schedule an appointment for an SEO makeover with Knoxweb today.

Do You Need a Mobile Responsive Website?

mobile responsive

Mobile responsive and mobile friendly are two different things, but how do you know what type of mobile website would be best for your business or organization?

One of the most common website requests given to companies such as Knoxweb is for responsive mobile website design and development, which could be a good thing, especially if you follow the Knoxweb blog and are aware of Googlegeddon.

With that being said, there are still quite a few misconceptions when it comes to the difference between a mobile responsive website and a mobile friendly website.

Below are a few of the misconceptions that Knoxweb has come across

  • Only responsive websites will work on a mobile phone or tablet
  • Every website must be responsive
  • A mobile friendly website is really a responsive website

So with all of the confusion what exactly is the difference between a mobile friendly and a responsive mobile website?

Responsive website

A mobile responsive website changes or responds based on the user’s needs. If you are using a mobile device the images and text will, “Respond,” differently on a PC or laptop than it does on a Smartphone or tablet. The single column display on a mobile responsive website looks cleaner and does have the unnecessary images that you would see on a larger display.

Knoxweb explains that if you are on a PC, you can check if the site you are on is responsive by reducing the window size of your browsers window from full screen to small. If they menu, images and text change as you make the window smaller, you are looking at a mobile responsive website.

Mobile Responsive Key Features

  • Dynamic content that will change according to the device
  • Condensed navigation
  • Image optimization
  • Correct spacing and padding
  • Mobile operating system reliant for function

Mobile Friendly Website

A website that is mobile friendly is designed to work the same on all devices. This means that no changes occur or the mobile friendly website is unusable on a mobile device or a computer. Navigation features are limited as are drop-downs making it difficult to manage on a mobile device. No flash animation is used, as flash does not work on mobile devices. The website is the same on all devices with no concerns for usability.

Key Features of a Mobile Friendly Website

  • Navigation that is simplified
  • Static content that remains the same
  • Smaller image display
  • Functions properly without a mobile operating system

So how do you know what type of site is best for you?

Responsive

A more customized mobile experience is achievable with a mobile responsive design; however, it requires expertise along with proper planning. You may also need a larger budget for a mobile responsive website.

You may want to go with a mobile responsive website if most of the traffic comes from a Smartphone, tablet, or Smartwatch. You may also want to switch if you have a complex website or other features that make it difficult on mobile devices. You want your website to look up to date and fresh.

Mobile Friendly

With a mobile friendly website, the experience is consistent on all devices with a more simplified website that is mobile friendly. Mobile friendly websites may not have all of the bells and whistles, but they do work.

Go mobile friendly if you don’t have many visitors from mobile devices. You may also want a mobile friendly device if your website is mostly image or text based, is quite simple, and doesn’t have a complicated functionality.

If you would like more information regarding mobile friendly versus mobile responsive, call or click and schedule an appointment with Knoxweb today.

The Importance of Online Marketing in Knoxville

online marketing

If the world of online marketing still has you scratching your head, schedule an appointment with Knoxweb who can help you come up with a custom made online marketing plan to help your business grow.

Online marketing isn’t something that you can do in your spare time anymore with the internet now taking the lion’s share of advertising dollars. Those yellow page ads that you used to pay a pretty penny for have now become absolute or non-existent in some areas.

According to Knoxweb, online marketing is expected to boom going from $135 billion back in 2014 to a whopping $240 billion by 2019. During that same time, Magna Global predicted that online marketing would surpass TV advertising for the very first time generating $66 billion in the United States alone and it looks as though that is happening right now.

If you follow the Knoxweb blog, you will know how important it is to be mobile friendly, but it isn’t just because Google is penalizing businesses that are not. As online marketing spending grows, it is also shifting to mobile.

When analysts look at online marketing growth the numbers that are used are based on the growth in digital marketing, which is massive. Last year, for the very first time in 2015, more ad dollars were spent on mobile ads than desktop ads. When you take a good look at how much time, people spend on their Smartphone’s and tablets it’s no wonder why.

eMarketer predicts that $65 billion will be spent on digital marketing for mobile devices by 2019. Facebook, Instagram, and Twitter are three of the big reasons that businesses and organizations are switching to mobile advertising. Facebook is expected to reach $63 billion in 2016 and that is just in mobile revenue. That is three times the ad revenue generated by Google for mobile devices.

Back in 2014 over 81 percent of consumers went to the World Wide Web to compare products, services, and prices. Fast forward to 2016 and the number is closer to 90 percent.

When the first ad banner went public in 1994, it paved the way for online marketing, however these days digital marketing isn’t limited to websites and search engines as you can find advertising on social media websites, music streaming services, think Spotify, in mobile apps and mobile games and on other devices such as the Amazon Kindle. These days you can target your audience based on demographics and the websites that they often visit.

Social media gives businesses and organizations just one more way to target and reach a specific audience with a good online marketing strategy. With a smart ad campaign, you can communicate with your audience and encourage your fans to head over to your website. Social media also allows you to address any issues you may have without having to make a call or send an email. Social media has forever changed customer service and online marketing.

Online marketing really can make or break your business, but you have to know what you are doing, and that is where Knoxweb comes in. Knoxweb has been in the online business since 1996, and understands the online marketing landscape.

If you would like more information regarding online marketing, social media advertising, web design or web development call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Without a Mobile Friendly Website You’ll Lose Customers

Mobile Friendly Website

A Mobile Friendly Website is essential, and if you have been following the Knoxweb blog, you will already have a good understanding, but not having a Mobile Friendly Website can affect your entire marketing strategy, especially if you are heavily involved in social media.

Users are spending more time on their Smartphone’s, especially when it comes to social media. You may have the best Facebook, Twitter, Pinterest, YouTube, and Instagram pages, but if you are sending prospective buyers to your unfriendly mobile website, you will lose business.

Knoxweb explains that a Mobile Friendly Website should load quickly and transition seamlessly from one website to another. If users have to pinch and squeeze the screen after you sent them to your unfriendly mobile website from Facebook or Twitter, you will have some very unhappy customers.

Of course, a Mobile Friendly Website is just as important for other applications. These days users access websites to check out restaurant menus and hours. If your information is too difficult to read, the diner across the street with the Mobile Friendly Website will be getting all of your business.

Regardless of your industry, Knoxweb will tell you that Google is now penalizing businesses and organizations that are not mobile friendly and has been doing so since April of 2015. If you have noticed a drop in ranking on the search engines, especially Google, the largest search engine in the world, you probably don’t have a Mobile Friendly Website, if you do, it may not have the right stuff to get Google to notice you and your business.

Mobile optimization is imperative as websites provide visual experiences for clients and customers. If your website isn’t as neat as it should be, you are taking a massive risk for your business. Your website may look awesome on a desktop or laptop, but if it isn’t mobile friendly, you will lose business.

User Experience

The content on your website needs to be easy to read and easier to navigate. If you have a so-called mobile friendly website that reads fine, but needs a masters degree to navigate through, call and schedule an appointment with the mobile website designers from Knoxweb.

Very Portable

Tablets, Smartphone’s and the newest Smart Watches are portable, can be accessed, and used anywhere there is an internet connection. Your business or organization can use portability to its advantage when you make your website more accessible. With a Mobile Friendly Website, customers can access your website 24 hours a day seven days a week.

Competition

Let’s face it, nearly everyone on the planet is making the transition to a Mobile Friendly Website, however there are still a few businesses and organizations that haven’t made the switch, but you can bet the competition has. Potential clients and customers will go with a website that is better optimized for mobile devices whether they are shopping for goods and services or need to locate your business.

Your Brand

If someone has had an unfortunate experience using your website, you could be leaving a very bad impression when it comes to your business or organization. Most people will leave your site frustrated and annoyed never to return. This will make your clients and customers feel like you could care less about their business. If this occurs, you can bet that they will not be back.

Knoxweb are the experts when it comes to user experience and can help you build a Mobile Friendly Website that will wow both your clients and the competition.

Call or click and schedule an appointment with Knoxweb today.

What’s The Difference Between Instagram and Pinterest

Instagram and Pinterest

Instagram and Pinterest are fun social media sites. On Instagram and Pinterest, you post pictures and share with other members of your community, but can Instagram and Pinterest really help your business or organization? According to Knoxweb, these two visual sharing websites may seem the same, but they are actually very different.

Similarities

Visual social media platforms like Instagram and Pinterest are loaded with great. People like visuals; in fact, people will process pictures 60,000 times quicker than text with 90 percent of the information being visually based. However, if you want Instagram and Pinterest to work for your business, you need to know how to use Instagram and Pinterest’s visual tools.

Knoxweb explains that both Instagram and Pinterest are visual social media networking sites where you can upload images, photos and videos so that others can share your content. The main difference between the two visual sharing social media sites is how people use them.

Instagram is for sharing while curation is what Pinterest is all about.

Usage

Pinterest is more focused on delivery and the curation of other peoples content. Pinterest is very similar to Google, Bing or other search engines allowing users to use Pinterest to search for content, tips, products, or inspiration that is specific. With Pinterest, you can create boards for your business by grouping your pins according to the content.

Instagram is for mobile devices and allows people to take videos and pictures from tablets, Smartphone’s and Smartwatches. With Instagram, you can apply different filters and a catchy caption before sharing to other social networks such as Facebook and Twitter. Instagram is more about personal experience with the particular brands that users follow. The content that you share on Instagram for your business or organization should give your users an insider’s view of your business.

Linking

With Pinterest, every pin that you make public is a link to the business or organization. Pinterest links the image to an external website making it a great platform for your company. With Pinterest, you can generate traffic using it for Search Engine Optimization purposes. With Instagram, you can only link to a bio of your business. Instagram never links to outside websites.

Targeting

Most of the people who use Pinterest are female with 70 percent of users being women. Women are five times more likely to use Pinterest as a virtual scrapbook than men. People who use Pinterest are also a little bit older. Pinterest has the largest gender split while Instagram is evenly represented with both women and men. Fifty percent of Instagram users live outside of the US making it better if you are going for a global demographic. Instagram attracts a younger crowd being popular between 18 and 25 year olds.

Images

With Instagram, you can create visually attractive photos to help your business look creative and professional. Instagram allows users to apply filters with the application while Pinterest users have to alter their images on an external site, such as Canva, before pinning to a particular board.

Hashtags

Knoxweb recommends that you use Hashtags so that users can find your business. Both Instagram and Pinterest allow businesses and organizations to use Hashtags, but each platform varies where quantity is concerned. Pictures on Pinterest should only have one or two Hashtags at the most so that the beauty of the photo isn’t disturbed while Instagram allows users to use up to 30 Hashtags, however, 8 to 10 works best.

If you are still confused about Instagram and Pinterest, call or click and schedule an appointment with the professional social media experts from Knoxweb. Call or click today.

Facebook Advertising More Important Than Ever

Facebook Advertising

If you aren’t using Facebook advertising to your best advantage, you could be losing money. According to Knoxweb, Facebook advertising can boost your business and improve your client base.

Although there are ways grow your business organically using Facebook, Facebook advertising is so affordable, that you may want to ask yourself why you aren’t advertising on Facebook.

Facebook is truly the King when it comes to social media and is the number one choice for marketing as it has never been less expensive to create new demand and build your brand.

Knoxweb offers a few good reasons to advertise on Facebook if you are still on the fence.

People Spend Their Lives on Social Media

Facebook is just too massive for you to ignore. Get a Facebook page for your business and join the 50 million or so other businesses that have already done so. Your future customers and clients are probably hanging out on Facebook right now.

According to recent statistics, the average user will spend about 28 percent of their time on social networks. That is equivalent to 1.72 hours each day. The average person will spend about forty minutes every day just on Facebook, liking, and sharing content. Every minute, Facebook users will like over 4.1 million posts.

Over a Billion

According to figures recently released by Facebook, 1.55 billion people are logging into the massive social media site every month with 1.39 billion doing it on a mobile device.

Last August, Mark Zuckerberg proudly announced that Facebook reached a new milestone with over 1 billion people using Facebook every day. Half a billion log in via their Smartphone or Tablet. Facebook Advertising helps you reach your demographic and your audience.

What Happened to Facebook Organic?

Facebook Organic is on the way out, and if you have a business page, you may not understand that your fans will not see your updates. It may be sad, but only about 0.5 percent will ever see your business page updates.

For years, Facebook has been reducing business page visibility in news feeds, and although this is frustrating business owners, Facebook Advertising is taking over, but the good news is that you do not need a massive budget to advertise.

Knoxweb explains that $50.00 will help get your message out to between 5,000 and 10,000 users, and best of all, you can target your audience to the people who are attracted to your brand.

Content Promotion

With Facebook Advertising, you can amp up your great content reaching people that will buy your products and services. If you are creating awesome content for your website, you obviously want people to read it. That’s why businesses share content updates across multiple social networks, however, these days that isn’t enough.

With Facebook Advertising, you can amplify your content reach. As a bonus, you will actually get reach that is more organic as influencers will start sharing your ads, and yes, people on Facebook do share Facebook ads.

Target your Audience

With Facebook advertising, you can target your ads by demographics, location, gender, age, behavior, interests, and connections. Facebook ads allow you to be seen by the audience that you want to target as you can:

  • Get creative with event targeting
  • Check out recent purchase behaviors
  • Build loyalty and create leads
  • Create audiences for your demographics

If you are unsure where to begin, Knoxweb can help. Knoxweb has been in the business of social media since its inception and truly understands that social media landscape.

If you would like more information regarding Facebook Advertising or any other social media advertising, call or click and speak to a social media guru from Knoxweb today.

Are you Using Social Media Wisely?

social media

According to Knoxweb, Social Media has grown as quick as the cell phone craze, with neither one going away anytime soon, if at all. Of course, it will continue to grow and change, but will also be there.

Back in 2013, analysts were scratching their heads over the massive growth of unheard Social Media sites that literally exploded overnight. Knoxweb looked at those statistics and the top five social media sites that saw major increases in revenue and traffic, but how many of those sites are performing like they were, or even still around three years later?

Uber

What started as a brainstorming session after complaining about reliable transport back in 2008, Garrett Camp and Travis Kalanick built a mobile app for a reliable transportation service company that would help people get around when a taxi couldn’t be found. Starting with two black sedans in New York City, as a way to test the system, the team opened Uber in San Francisco and the rest, as they say, “Is history.” In December of 2013, Uber was worth a reported 62.5 billion.

Feedly

Feedly was created as a marketplace for, well, for marketers. If you haven’t heard of it, you’re not alone. After researching Feedly, it was discovered that the site was continually crashing back in 2014. Fast forward to today and the site is still active, but the blog hasn’t been updated since May of 2016. If that ever happened on Facebook, users would be in an uproar.

Pinterest

Pinterest truly is an overnight success story with traffic growing by 40 times back in 2011. Pew Research saw an increase in use between 2011 and 2012 to 286 percent. The social media app that is a virtual pinboard allows users to pin favorite recipes, fashion items, just about anything that you can think of with other Pinterest users sharing on other social media websites. Four years in the making, the key to success was built on social sharing. Social media certainly wasn’t an afterthought with the company building a community from the beginning. Pinterest is rapidly growing closing in on the third most popular, email, when it comes to sharing.

Firerock

Not a web-based company, but a HubSpot Firerock saw massive bursts in growth after upping its social media marketing strategy. The company manufactures masonry products and keeps an up to date blog. Firerock optimized on Pinterest and posts by geography focusing on visual content that shares well. Firerock increased its reach by over 300 percent with a related increase to website visits.

Human Rights

Political action committees and nonprofit organizations are among the top websites that used social media wisely with campaigns that garner worldwide support. The timeline of urgency in these types of campaigns makes people sign petitions while sharing and supporting at the same time.

Social media has certainly changed since 2013 and will continue to do so; however, knowing where to put your energy when it comes to social media can be difficult if you are not keeping up with the ever-changing landscape that is social media.

Sharing on Facebook, Twitter, and Pinterest is great for business, but are you using other social media sites, such as Snapchat, the fastest growing social site in 2015, Instagram or even YouTube to your advantage?

If you would like more information regarding social media for your business, call or click and talk to a social media guru from Knoxweb who can help you come up with a social media campaign that will boost your bottom line. Call or click now.

Five Reasons Your Mobile Website Isnt Working

mobile website

If your so-called mobile website isn’t performing like it should, call and schedule an appointment with Knoxweb who can come up with a plan to make your mobile website work properly on all mobile devices including Smartphone’s and the new Smart watches.

Technology is changing, and if you were told by your web designer that pinching and squeezing the screen is normal, you need to call the professional mobile website design team from Knoxweb.

Below are a few reasons that your so-called mobile website isn’t working on mobile devices.

You Can’t Be Found

Knoxweb explains the obvious number one reason that your so-called mobile website may not be working on mobile devices and that is because it is not mobile responsive. That means your webmaster didn’t resize your site proportionally to the various screen sizes. If you follow the Knoxweb blog, you will remember that Google started penalizing business and organization whose websites were not mobile friendly. Googlegeddon means that searches on mobile devices with a mobile responsive website will place higher in rank on the search engines.

Are you Mobile Responsive?

If the competition has a mobile responsive website, and your business doesn’t, your competitor will get the business because nobody can find you. A mobile responsive website acts like your PC website version, but looks the same on a mobile device. The code that is used has the ability to detect the device that is currently being used.

Slow to Load

It’s a fast pace world with most people having an attention span of about 3 seconds. If your website is slow to load, customers and potential clients will head to the competition. No one likes to wait for a website to load. People want the information immediately, and if your mobile website isn’t delivering it efficiently and effectively, you need to talk to Knoxweb. If your website looks great on a mobile device, but still takes forever to load, the user will probably go straight back to the search engine results.

Bad Navigation

Your website menu is crucial, if not the most important aspect of your mobile website. Smaller websites are simple with the menu on the desktop easily duplicated for a mobile device; however, businesses with a larger website may have problems as some menus display pages that have as many as third tier levels. If this is transposed to the mobile site, there is a very good chance that the users will have to spend too much time scrolling. Ask Knoxweb about amending the mobile menu so that it only includes your top pages. This may help you keep users on your website.

Avoid the Dreaded Overlays

Many mobile websites are using interstitials or overlays to promote their brands mobile app. These overlays are used for sales, special offers, and user signups. However, when the interstitials or overlays are displayed on a Smartphone or tablet, it can have a bad effect on user experience that can cause frustration and a lack of sales. Knoxweb recommends that you use a banner instead.

If you would like more information regarding a mobile website for your business or organization, call or click and talk to a mobile website expert from Knoxweb today.

A Mobile Responsive Website Will Boost Business

mobile responsive website

If you don’t have a Mobile Responsive Website, your business could be in trouble. According to Knoxweb, a Mobile Responsive Website is one of the first things you should consider if you are trying to boost your online presence.

With the growth of everything mobile, it is essential that you have a Mobile Responsive Website. Smartphone’s, tablets, and now Smartwatch’s are everywhere and if you don’t have one your business or organization could be losing business. Knoxweb shares a few reasons that you should already have a mobile responsive website.

Mobile Usage on the Rise

It is estimated that over 58 percent of Americans use a Smartphone with nearly 60 percent of website traffic coming from a mobile device. If that isn’t enough to convince you, there are more mobile devices on the planet than people. Every month usage grows, so every 30 days your prospects increase.

Smartphone Shopping is growing

If you need something fast and hopping in the car isn’t an option, online shopping is where you will turn. According to recent research, up to 80 percent of shoppers use their mobile devices to shop online. That means 70 percent of shoppers are using their Smartphone’s all year round. If your products and services aren’t viewable on a mobile device, you are losing sales.

Social Media Boosts Mobile Visitors

According to Knoxweb, more than 55 percent of social media happens on Smartphone’s tablets and Smartwatch’s That means YouTube, Facebook, Google Plus, Twitter, Instagram, Pinterest, and number two on the list Snapchat, will deliver more traffic to your website. If your social media marketing strategy is in place and you want to leverage your social media profile, you must have a mobile responsive website.

If you follow the Knoxweb blog, you will know that Google started penalizing businesses who were not mobile friendly. That new algorithm has been in place since April 2015 punishing businesses and organizations that were not mobile friendly.

SEO Boost

A mobile responsive website will improve your SEO, or search engine optimization because your responsive website is giving users a positive response and a better user experience. Google algorithms appreciate the fact that your mobile responsive website has one URL, and will reward your business or organization if you do.

Mobile phones also have a separate Google search algorithm. Your site may be ranking well on your desktop, but that doesn’t mean it will do so well on a Smartphone. Knoxweb explains that mobile searches have now overtaken desktop searches so being mobile responsive is essential.

A Responsive Design adapts to Multiple Mobile Device Sizes

A mobile responsive website works on any device whether you are using a Smartwatch, tablet, or Smartphone.

Easier Management

Now, there are quite a few businesses and organizations that manage two websites, the main site for PC’s, and the other website, a mobile version of the PC website. This used to be common, but not so much anymore as like anything, multiple versions can be a nightmare to manage.

Better Experience

A mobile responsive website offers users a better experience. If your clients and potential customers have to pinch and squeeze the screen just to read about your company or check your prices, you can bet they will leave your site and head to the competition.

Stop being penalized. Call or click and speak to a mobile responsive website designer from Knoxweb today.