Category Archives: knoxblog

Video Marketing is Number One for Online Strategies

Video marketing is the fastest growing form of digital marketing, and just like voice search for text, is something every business should include in their online marketing strategy.

videomarketing

If you follow the Knoxweb blog, you will know that content that includes video is more likely to be watched, liked, and shared. As a result, you will see more conversions and a better ROI.

What is Video Marketing?

Video marketing is a type of digital marketing and advertising that allows businesses and organizations to create how to videos, product videos and video reviews. Incorporating video marketing into your overall strategy is the best way to attract new subscribers to your blog while improving your bottom line at the same time.

Testimonials from your live events, explainer videos, and corporate training videos are just some of the ways that you can incorporate video marketing into your overall strategy. With professionally produced videos from Knoxweb, you could even go viral.

The Benefits of Video Marketing

When you incorporate video into your content, you are tapping into an SEO goldmine. Not only will your click through rates increase, but so will your open and conversion rates. With professionally produced videos from Video Grabber and Knoxweb, you will see your rank go up on the search engines. Because YouTube is owned by Google, you are doubling your chances of a rank increase.

Conversion Rate Booster

Fifty seven percent of people who buy products and services online are more likely to purchase after watching a video about the item. Explainer videos and how to videos help you close the all-important sale.

Video Marketing is Easily Accessible

With the variety of platforms available for video marketing, including YouTube, Instagram, SnapChat, Pinterest, and Twitter to name just a few, keeping video marketing out of the equation is committing business suicide.

Knoxweb can help you come up with a detailed campaign to source the best platform for your products and services. With video, you can reach your consumers anywhere in the world.

Marketing with Video is Effective

Retention rates go up when businesses include content that can be seen and heard. In fact, 80 percent of people would rather have both. Combining audio and visual is a powerful way to turn those viewers into sales. Video is also more cost effective, and will save you money, especially when you compare the costs to traditional forms of marketing.

Video is Emotional

You are appealing to the emotional side. You can attach characters to the products, which will appeal to the emotional part of your brain. Connecting with music, dialogue, and pictures, helps convey your message the right way.

Developing a Strong Video Marketing Campaign

A marketing campaign for your business with Video Grabber and Knoxweb is the best way to include video in your overall online strategy. Knoxweb are the experts. The team will conduct competitive analysis and market research while getting an overall view of your digital marketing efforts.

By determining, what your audience wants find out, you can convey your message with a strong call to action. 

If your video marketing campaign is falling flat, call or click and talk to the experts from Knoxweb. When you work with Knoxweb, you will see real results and a boost in your SEO.

Call or click for a no obligation video marketing consultation with Knoxweb today.

The Best Digital Marketing Advice on the Planet is Here

If your digital marketing campaign is getting you nowhere, Knoxweb has the answers.

digital marketing

Knoxweb has been in the online marketing game since 1996 and is constantly keeping abreast of the technological changes that seem to occur on a daily basis.

The Foundation of Digital Marketing

Your website is the foundation of your digital marketing campaign. If your website isn’t current and mobile friendly, it will hurt your ranking on the World Wide Web. Ask Knoxweb how to update your website to include video with video grabber, a weekly or monthly blog, an email newsletter, and monthly landing pages to keep your website fresh.

Fresh Content Vital for Digital Marketing

Google, Bing, and the other search engines love new content. Adding a blog and a monthly landing page to your website will help the spiders find unique and fresh content. Businesses rarely update static pages such as about me or the products and services pages. Because you are consistently updating your website, Google will love you.

Knoxweb has a team of professional blog writers who will research and update your content helping the search engines locate your website. If you have a blog, you know how tough it can be to keep it fresh on a regular basis. Consequently, it can be a struggle to keep up with your monthly landing pages and e-newsletters as well.

Build a Strong Presence Online

Once your website is updated and user friendly, it’s time to start marketing. Think of your digital marketing campaign as the frame that builds on the foundation. Updating your website is great, and the search engines will find you, but you have to optimize if you want people to find you on the web.

With social media, email marketing, voice search and other tools you can optimize your website. By optimizing your website through other channels such as YouTube, Facebook, LinkedIn, Twitter, and Pinterest, you have more opportunities to be seen. All of those different URL’s that are attached to your post on another channel will show up on a search.

Digital Marketing and Conventional Marketing

Conventional marketing is still important. If you follow the Knoxweb Blog, you will know just how essential conventional marketing is to your entire campaign. The experts from Knoxweb recommend creating text that will drive your subscribers to your website. Include your Facebook and other Social Media icons and entice them to sign up for your blog.

You can offer discounts and coupons to people who sign up and share your information. Always include your email and website address; as a result, you will see more visitors become subscribers.

Video Marketing is Everything

Your digital marketing campaign isn’t complete with video marketing. Video marketing should be included in everything you do. Video Grabber is the only platform needed to create informative, educational, and sometimes humorous videos that will increase your ROI.

Statistics show that more people will click through if you have a video on your website or in your email messages. By incorporating video in text messages and email messages, your potential is limitless. Adding professional video with your services, or a how to video about a new product that you are featuring, shows your professionalism. As a result, your SEO will shine. Don’t forget to add a link to your videos in your direct mail communication.

Overall Digital Marketing Campaign

When you outsource your online marketing needs with Knoxweb, you can get back to the task of running your business.

When you work with Knoxweb, everything is for you. From Development to conception and finalization, your digital marketing campaign will be ready to show the world.

It may be the middle of June, but there is still time to get in the black. Knoxweb has helped hundreds of companies just like yours increase web presence and earnings.

Get the help you need. Call Knoxweb for a no obligation digital marketing consultation. Your cup will runneth over.

Call or click for a consultation today.

Text Messaging For Business is Stronger than Ever

If you have been reading the Knoxweb Blog, you will know that text messaging for business is growing by leaps and bounds.

text messaging for business

Using text messaging for business is the best way to contact your clients and get some new ones at the same time.

What is Text Messaging for Business?

Business text messaging is more than sending short codes to your mobile marketing list. These days, business text messaging goes above and beyond messaging customers directly. Messaging works better and is much faster than email marketing. Just like voice search, using text for business is an excellent way to boost your return on investment. It provides direct access to your company and your customer service department.

Text Messaging is the Future

When it comes to customer service, text messaging for business is the future. While text messaging provides a new level of customer support to clients, it is much more personal than an email, or even a phone call. Because your text messages arrive in the same box as your family and friends messages, you are benefiting relationships, just by being associated with them.

Messaging for Business is Much Easier

Text messaging for business is more convenient and easier to use than ever before. Everyone uses a Smartphone these days with text messaging being the preferred method of contact.

Text Messaging is More Personal than Chatbots

If a client has a special request,or needs an answer quickly, text messaging is the way to go. Human interactions give customers a special connection that artificial intelligence cannot. Remember, by definition, AI is just that, artificial. In addition, text messages are usually associated with messages sent from friends and family, so they will be more likely to acknowledge your text message.

When you chat with a real person, you are getting the entire conversation. Chatbots only allow for a certain number of requests. Texting allows businesses to have open-ended conversations, customizations, and follow-up. Business text messaging allows new opportunities to build your brand.

Text Messaging is Universal

Text messaging is a universal platform with most people texting every day. Recent surveys’ show that Americans text once every day on a Smartphone. It requires no special downloads, installations or configurations. Cutting out those steps is very beneficial to businesses as it provides a familiar environment.

Knoxweb are the digital marketing experts, and have been helping companies just like yours, boost their ranking. You can be at the top of your game with proven marketing techniques that yield results when you work with Knoxweb.

If you want to incorporate business text messaging into your digital marketing campaign, or would like some advice regarding any other type of online marketing, call or click, and schedule a no obligation consultation with Knoxweb.

Since 1996, Knoxweb has been helping companies just like yours see a better return on investment.

Call or click for a no obligation text messaging for business consultation with Knoxweb today.

The Future of Digital Marketing Remains Uncertain

The future of digital marketing remains to be seen, and while video marketing and voice search seem to be leading the pack, there will probably be other digital marketing trends that have yet to be discovered.

digital marketing

Knoxweb has seen it all from the days of dial up to search engines that are now non-existent. While rapidly changing technology has left some digital marketing companies scratching their heads, Knoxweb has the inside scoop.

Voice Search and Digital Marketing

If you follow the Knoxweb Blog, you will know that voice search is the way of the future. Search engines are gearing up for the future of voice search, and your business should be too.

Your content needs to be modified for mobile search using long tail keyword phrases that you would naturally speak.

Video Marketing

If you are like most people, you prefer video to text. Statistics don’t lie with most consumers preferring video to written content. While video content is widely used in social media posts, it can also be very beneficial for text message marketing and email marketing.

Video grabber is the smart way to incorporate video into your digital marketing strategy. With video marketing, you can improve your ranking and your presence online.

Social Media Marketing

Facebook, Twitter, Instagram, YouTube, Yelp, SnapChat, Pinterest and Google+ are just a few of the places you can optimize your content. With smartly written educational posts, your users will be more apt to like and share your content.

Using social media can be tricky. The professional social media marketing gurus from Knoxweb have what it takes to make your social media optimization, or SMO, seamless, fast, and easy.

Email Marketing

Used in addition to other digital marketing efforts, email marketing has a powerful effect. When you come up with a smart email marketing campaign your subscribers will thank you for it. In addition, email marketing can boost your subscribers on other platforms such as Facebook and Instagram well.

Don’t forget to include video in your email marketing campaign. While strictly text messages may go straight to the bin, an email message with video has a better chance of being opened.

Blogging for Business

Not all blogs are worth reading. You can spot an unprofessional blog writer instantly. Non-English speaking writers, who cost less than professional English bred and born writers, know how to compose educational, entertaining, and thought provoking content that is easy to read.

Talk to Knoxweb about a professional blog writer who can help your business maintain a professional tone while enticing potential clients and customers.

When it comes to digital marketing you must keep up with the technology. Increase your ROI and your web presence with Knoxweb. It’s fast, easy and affordable.

Conventional Marketing and Digital Marketing

Direct mail still works and is a great way to incorporate other advertising mediums into your overall marketing campaign. Brand your business with postcards that mention your social media pages and your website address. Offer incentives to people who subscribe to your blog and other pages.

Conventional marketing, when used the right way, pulls in potential clients that are not internet users.

Call or click and schedule a no obligation digital marketing consultation with Knoxweb today.

The Future is Here with Voice Search

Voice search. According to Knoxweb, you are going to be seeing those two words quite a bit with the VS market being worth over 600 million by 2019.

voice search

With voice assistants and AI taking over, your business will need to be prepared for voice search.

How Voice Search will Affect Your Business

Voice activated search is huge because it is convenient. Most people can only type about 40 words a minute. However, you can speak 150 words every minute, and although that may seem basic, it is much more significant than most realize.

Voice activated search is used to find local businesses, restaurants, and service companies. Google explains that people who use voice activation are expecting businesses to do the same when it comes to providing information for voice search.

In fact:

  • Fifty two percent of people who use voice want information on sales, deals, and offers
  • Thirty-nine percent want business hours, location and contact information
  • Thirty-eight percent want to access customer support and service
  • Forty two percent want to find event and activity information

SEO for Voice Search

Knoxweb explains that searching with voice is rapidly progressing making SEO optimization imperative for your business.

Expand Your Online Presence with Voice Search

Your business must be listed online if you want it to be compatible. These listings will appear on Facebook, Yahoo, Bing, the Yellow Pages, and of course Google.

Your page needs to contain the following information:

  • Name phone number address
  • Contact details, email address, and website address
  • Organization or business categories
  • Hours
  • Videos and images of your business
  • Location accessibility information
  • Products and Services
  • Business information

Be Consistent

You want your information to be accurate and consistent across all sites. You can either automate the process, or do it manually.

Boost Your Rating

Your star rating helps people learn more about your business. The higher the star rating, the higher your voice search ranks.

To boost your rating, make sure that your business is being reviewed. Seventy two percent of consumers trust local businesses that have positive reviews. Positive reviews equal a better rating.

Below are some Review Tips

  • Collect contact info and ask for reviews
  • Give incentives to customers who write reviews
  • Ask your clients to check in on Facebook and Instagram
  • Respond to all comments, even the negative ones
  • Respond within 24 hours

As discussed at the beginning of this article, voice search is convenient and easy to use; however, speech patterns differ from text that is typed. As a result, adjusting your strategy for voice search is the key if you want improve your SEO for voice search.

Long Tail Keywords

Keep your tone conversational. Type your long tail keyword phrases, as you would say them. For example, “How do I get rid of ants?” could be said like, “How to remove ants?” When researching keywords, include interrogative text such as, “When do I, what is and how to.”

Google My Business Optimization

Local SEO is getting ready for voice search. With Google My Business, you can make full use of the new features that have been rolling out all year such as Google Posts, Google Q&A, and the all-new Google Service Menu.

Voice search is growing rapidly. Call Knoxweb and schedule an appointment with the SEO experts who can help you improve your online presence with the power of voice search.

Call for a consultation today.

Local Link Building for Your Business

Local link building is a viable way to attract more clients and customers.

Local Link BuildingKnoxweb explains that local link building is constantly improving so that users can find what they are looking for. Local Search Engine Optimization is valuable to businesses that are looking to establish local organic search engine viability.

In the early days of the World Wide Web, “Build all links” was the mantra if you wanted to succeed. Fast forward to today and it is quite clear that link quality, not quatity is what will get you web traffic.

What is Local Link Building?

Local links come from the local area. For example, a doctor in Las Vegas Nevada may have local links from the LV paper, the college or other businesses located within the city. Using local links helps people in the local area find your business or organization.

Where Do I get Quality Links?

Local Events and Charities

If you sponsor a concert series, little league team, a sports team from your local high school or sponsor local charities, ask for links. Because most of these organizations receive news coverage and have websites you will see results. This leads to high quality links. Instead of that plaque they give you every year, ask for a link.

Your High School or College for Local Link Building

Your alma mater just may want to feature you and your business in their directory. If you are somewhat of a success, consider offering the institution a college scholarship in exchange for a link.

News Site Links

If a news site has mentioned your business or organization ask for a link. Reach out to the writer and ask to make minor adjustments, just be careful with the word, attribution.

Scholarships

When done right, a local scholarship is a great way to increase company awareness. This is a great way to obtain those edu. back links that can be incredibly valuable.

Press Release

Writing press releases and linking to other quality businesses and organizations is an excellent way to get your name out there. Local outreach is the key. Advertise a local writing contest and give an award for the best essay. Ask Knoxweb to create a landing page on your website explaining the contest, eligibility, rules, the timeline, and most importantly, the award.

Promote your Blog Local Link Building

Promote your blog with local and relevant content. Target the discussion forums and city pages for blog promotion. Make sure the information is useful to readers. You want posts that are informative, educational, and entertaining. Avoid posts that are advertorial, or you will be called out by the moderator.

Facebook Ads

Although Local Link Building isn’t guaranteed with Facebook ads, they can be an excellent way to attract your target market. If you follow the Knoxweb Blog, you will know that Facebook ads allow you to attract your demographic. Facebook ads also stay on the site even after your campaign as run its course.

E-Books

You can build authority and pick up quality back links with a newsletter. Consider compiling the content you already have into an eBook. Blog posts and interesting content will give you a starting point for an e-book that will attract the links that you want and need.

Testimonials

Every local business does business with other businesses. Restaurants, contractors, plumbers and builders all work with other companies. Ask one of your suppliers for a testimonial and link it back to the site. Ask the company to do the same for your brand. Establishing goodwill with local businesses is one of the best ways to increase sales using Local Link Building.

If you would like more information regarding Local Link Building, call and talk to the professionals from Knoxweb. As a result, it will make a difference to your online presence.

Call or click for a consultation today.

Memorial Day Are You Celebrating for the Right Reason?

Memorial Day

It’s Memorial Day weekend, but it’s much more than the official first weekend of summer. Memorial Day weekend is a day of remembrance and is dedicated to veterans who have fallen while serving for the United States of America.

Some confuse Memorial Day with Veterans Day, but the two federal holidays are quite different.

How Did Memorial Day Begin?

Memorial Day, called Decorations Day, is dedicated to the people who have died while serving the United States of America.

The first to recognize Decoration Day as a Holiday in 1873 was New York. In 1890, the rest of the Northern states proclaimed Decorations Day as an official holiday. The south did not acknowledge the holiday and started there own Decorations Day to honor those who had fallen during the Civil war.

Where Did Memorial Day Begin?

Many cities across the United States claim Memorial Day as their own.

The town of Columbus Miss held a ceremony at a local cemetery to honor the Confederate soldiers who died during the battle of Shiloh. However, when they saw the nearby graves of the enemy, the Union, they placed flowers on their graves as well. Consequently, Columbus proclaims the official first Decorations Day as their own.

Columbus and Macon GA along with Richmond VA, Carbondale, Illinois and Boalsburg PA all claim to be the originators of Memorial Day.

The Pomp and Circumstance

On May 30, ceremonies were held with state legislation passing the proclamations to designate Memorial Day as an official holiday in the late 1800s. Veterans walked in parades while town leaders gave speeches.

Even in 1971, the day of remembrance had not been officially named as a federal holiday. Some states still refer to Memorial Day as Decoration Day.

Many southern states have their own holidays to honor the fallen Confederate soldiers. Alabama celebrates Confederate Memorial Day on the 4th Monday in April while Mississippi celebrates on the last Monday in April. South and North Carolina observe Confederate Memorial Day on 10 May. Louisiana celebrates on 3 June with Tennessee calling the same date Confederate Decoration Day.

Declaring Decorations Day

Regardless of the exact date or location, Decorations Day began after the Civil War. General John Logan, who was the National Commander of the Grand Army of the Republic, proclaimed that, “The 30th of May, 1868, is designated for the purpose of strewing with flowers, or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion, and whose bodies now lie in almost every city, village and hamlet churchyard in the land.” The General declared it Decoration Day, as it wasn’t meant to be the anniversary of any battle in particular.

The speech given by General James Garfield was the first Decoration Day at Arlington Cemetery where over 5,000 people celebrated. People decorated graves of the 20,000 Confederate and Union soldiers who were buried there.

When you dig into those barbecued ribs this weekend, take a moment. Be with family and friends, and remember what the holiday is for. Also, remember, had it not been for the veterans you may not be celebrating at all.

Have a Happy Memorial Day from Knoxweb. Stay safe and enjoy, but most importantly remember why you are celebrating.

Four Strong SEO Trends for 2018

If you started 2018 with a strong SEO campaign, but aren’t too sure if it is worth your time and effort, it’s time to call Knoxweb.

SEO

Knoxweb understands search engine technology, and can set you up with an SEO campaign that will see results.

Knoxweb has been helping small and large businesses grow with sound digital marketing techniques that will increase your ROI.

Below are Some SEO Trends to Watch For:

Digital Assistants and Voice Search

Voice search is changing the way people communicate. In fact, Google says that one out of five searches are voice queries.

Knoxweb expects voice search to be even bigger in the coming months. That means you need to be smart when you set up your search engine optimization strategy. With voice search on the rise, your content needs to contain long tail keyword phrases.

Think about what you ask a digital assistant and take your clues from there. You want your prose to match the natural language of the digital assistant. People want quick answers and they want them now. A professional writer from Knoxweb writes content that provides the best answer for the algorithms.

Link Building

Link building is still relevant in today’s digital world. However, according to Knoxweb, those links need to provide value to the user. If your links aren’t adding value, potential clients will go elsewhere. Google warned publishers about too much guest posting and will be looking closely at guest blogs to control questionable and spammy links. When a diversified link building campaign is put together, you will see results.

SEO is all about relationship building in 2018. Knoxweb can help you develop powerful contacts along with links that will be beneficial to your brand in the long term.

It’s All About the User

User experience is crucial for search engine optimization in 2018. Google has made it evidently clear that the focus is and always has been on the user. Delivering an amazing user experience will get you more subscribers.

A good UX starts with speed, navigation, and readability. If your site is slow to load, you need to talk to Knoxweb.

Because more people are going mobile for information, you must provide a user experience across all platforms including desktop and mobile.

Visual Search is on the Rise

Combining user experience and technology, visual search is taking searching to a new level. While the internet becomes visually focused, you have the opportunity to include your company on the visual search wagon train.

Google, Pinterest, and Bing are just a few large companies that have developed visual search engines to capitalize on the growing trend.

SEO needs to go beyond text with rich visuals that engage and entice the user. Visual searches are imperative when it comes to search engine optimization.

In today’s fast-paced digital world, it’s important to stay ahead of the competition. Having a professional team of SEO experts will make life easier for both you and your brand.

So what are you waiting for? You can still turn your business around before the end of the year with sound SEO strategies that are tried and true.

Call Knoxweb for a no obligation consultation. One call really can change the life of your business.

Call or click and talk to Knoxweb about SEO marketing today.

Powerful Video Marketing Statistics That Will Make You Think

Video marketing has quickly become the most powerful marketing tool that you can use for your business.

video marketingWhether you own or manage a large or small company, you cannot beat the power of video marketing.

If you have been following the Knoxweb Blog, you will know that video marketing will boost your ROI. However, that isn’t the only reason to include video in your overall digital marketing campaign.

Below are a few more reasons to consider video marketing

Video is on the Rise

At the beginning of 2018, 81 percent of businesses were using video in their online marketing campaigns. Up significantly from 63 percent back in 2017.

People Watch Tons of Video

From videos at work, play, and while in transit, video has become part of daily life. Fifteen percent of people who responded to a recent survey said that they typically watch three hours of video every day, while the average viewer accounted for 1.5 hours.

Videos help Digital Marketing

Optimization is crucial. According to Knoxweb, Video Grabber helps drive SEO and will boost your ranking on the search engines, and the numbers don’t lie.

• 76% of marketing gurus say that video marketing helped sales
• 47% said that video reduced the need for customer support and queries
• 97% of online marketers say that video helps people understand a product or service
• 76% say that video helps boost traffic
• 80% of digital marketers claim that video increases the amount of time spent on a website
• 95% have watched a how to video or an explainer video to influence a purchase
• 81% of viewers were convinced to purchase after watching a video
• 69% of people buy applications or software after watching a video
• 85% say they would like more video in 2018

People Love Video

Video adds extreme value to a customer’s experience. When a viewer has a choice between text and video, 72 percent would rather watch and learn about a product than read about it.

Sharing is Caring

People love to share, but it isn’t just cute animal videos that grab the viewer’s attention. In fact, 83 percent of internet users would consider sharing a brand with their friends.

LinkedIn is set to fly while Snapchat seems to be grounded

LinkedIn-Of the people surveyed, most considered Facebook and YouTube to be the best platforms for video marketing. However, Knoxweb explains that business social network LinkedIn, is gaining surprising metrics. This indicates that video marketing is about to take center stage in the professional social networking arena in the next year.

While only 38 percent of digital marketers share content on the business network, the ones that did reported it as successful with 55 percent saying they would continue advertising on LinkedIn.

Snapchat-Although Snapchat has been coined as the next big platform, it is failing badly as a marketing tool. People love to use the mobile app, but don’t use it to watch video.

Only 11 percent have used the app as a platform for video. Of those that did, only 27 percent found it an effective video marketing tool. What’s worse is of those polled; only 9 percent said that they would use Snapchat to market products and services in 2018.

Is your Business Ready for Video Marketing in 2018?

Knoxweb has the tools and the experience top produce powerful video content that will increase sales. Ask Knoxweb about Video Grabber. Video Grabber is the affordable way to produce videos that will beat the competition and boost your ranking on the World Wide Web.

So what are you waiting for? Call or click and talk to the video marketing team from Knoxweb. It really will make a difference to your online presence.

Call or click today.

Online Marketing Strategies and Tools 2018

If you have tried every online marketing trick in the book, but still aren’t satisfied with your search engine results, it’s time to call the team from Knoxweb.

online marketing

Since 1996, Knoxweb has been building websites and custom making digital marketing strategies for small and large companies.

What is Online Marketing?

It may seem like a basic question, but the bottom line is, some people have no idea what online marketing means. In a nutshell, online marketing, also referred to as online advertising, digital marketing, or internet marketing utilizes a set of tools and strategies that will help your company have a commanding online presence. Digital marketing has certainly changed over the past decade, with dozens of fairly new online marketing tools that will help you boost your presence on the search engines.

How Online Marketing Works

Online marketing helps promote your products and services online using various channels. Most companies have a certain demographic that they are trying to attract. While digital marketing helps businesses reach their target market, it can also expand your reach attracting customers that aren’t necessarily your chosen demographic.

When you use online marketing effectively, you can attract new age groups. Knoxweb can help you come up with a marketing strategy that will attract more people. The more people you attract online, the better chance you have of being on the first page of Google.

Finding Your Audience with Online Marketing

A fashion designer can target several different demographics and so can a restaurant. Pigeon holing your business into one category limits sales. When you come up with a strong digital marketing plan with the help of Knoxweb, you will understand how important it is to target everyone, especially if you have a diner or clothing boutique.

Knoxweb can help you find your target audience while spreading the word using social media, blogs, and other online marketing tools.

Social Media is Imperative for Online Marketing

If you follow the Knoxweb Blog, you will know that social media marketing, also called Social Media Optimization, is one of, if not THE most important aspect of digital marketing. If you are not committed to your SMO talk to the team from Knoxweb. Knoxweb can help you with a social media marketing strategy that is easy to use. When you work with a professional, you can avoid the pitfalls that sometimes come with social media marketing.

Video Marketing

Not just for social media, video marketing is more popular than ever with smart business owners incorporating video marketing into email messages and business text messages. Knoxweb produces professional quality videos using Video Grabber. Video Grabber is the best way to convey your message through the power of video.

Email Marketing

Knoxweb has mentioned in the past that email marketing is still a great way to let your subscribers know about your products and services. A strong email marketing campaign can be used in conjunction with your other digital marketing efforts. Email marketing can even be used to promote your direct mail and other offline advertising campaigns.

Text Messaging for Business

You may have noticed that you are receiving more text messages from businesses. While you may think that text messaging is only useful for local digital  marketing, you need to think again. Any business can benefit from text messaging for business. You can notify subscribers of specials online or let users know you have a new location.

Blogging for Online Marketing

Knoxweb cannot stress enough how important blogging for business is. A weekly business blog is optimized all over the web. Ask Knoxweb about professional blog writing. Including a professionally written blog in your overall online strategy will increase your presence.

It is important to have a customized strategy. Knoxweb will come up with a strong digital marketing plan that will increase sales.

Call or click for a no obligation online marketing consultation with Knoxweb today.