Category Archives: knoxblog

Is Your Online Store Up To the Task?

online store

If your online store has been suffering and your holiday campaign doesn’t look like it is going to help you much, call or click and schedule an appointment with the online marketing guru’s from Knoxweb.

Knoxweb has been helping businesses just like yours stay on track since 1996.

Online Shopping set to Surpass Everything Else

Holiday shopping, especially online, is predicted to be massive this year with confident Americans buying gifts on their mobile devices, and their PC’s. If you depend on online traffic, you have to be ahead of the curve with an online store that people will want to like, comment on, share, and most importantly, buy from.

Everyone Shops Online

These days online shopping has changed with new technology that makes it easy for someone to purchase your products or services. Knoxweb can help you update your online store with easy to use buttons and sales tools that will make the entire experience painless. There is nothing worse than finding yourself on a landing page that takes you to a product page that you have to pinch and squeeze.

Mobile Shopping

Some businesses claim to be mobile friendly or even mobile responsive. Their landing page may be, but if the rest of the website hasn’t been converted to the size of the screen, they are not mobile responsive.

Mobile shopping is set to surpass the local mall and even desktop shopping. People are grabbing their phones to check prices, find deals and source coupons. They may window shop, but are they actually buying or just checking out the latest trends?

If your online store doesn’t accommodate mobile users your business will suffer for it. According to Knoxweb, an online store that isn’t easy to navigate through is like having an old cash register at the grocery store. Your business needs to keep up with the times if you want your online store to be successful.

Social Media and Content Marketing

Your social media presence is imperative if you want to sell products and services. Your store needs to be known on social media if want your brand to grow. Even if you do have a strong social media following your fans and followers will quickly de-friend or stop following you if your online store can’t handle the rush. If customers are tweeting or posting about your old school online store, you had better step up to the plate.

According to Knoxweb, your store is a reflection of your brand. If you spend a lot of time on video and content marketing but neglect your online store, your entire online presence will begin to fade.

Knoxweb can help you optimize your brand with both traditional and online marketing strategies that you can implement into your entire holiday campaign. Knoxweb can build you a store that can handle the holiday rush without causing you stress.

Content Marketing

When you incorporate a special, holiday sale or coupon offer into your blog you can link it to your store. Potential customers can find what they want by just reading your blog.

A professional blog writer knows how to create fresh and unique posts that will drive users to your store. A business blog writer also knows how to add links, pictures and create text that will entice potential buyers to your online store.

Don’t get left behind during the holidays. A newly remodeled online store can help optimize your brand and increase your ROI.

Call or click and schedule a no obligation consultation with Knoxweb today.

More Online Marketing Strategy Tips 2018

online marketing strategy

Do you have an online marketing strategy for 2018? If you don’t, call or click and talk to the online marketing professionals from Knoxweb who can help you come up with a solid plan for your online marketing strategy.

Since 1996, Knoxweb has been helping businesses and organizations stay on track when it comes to the ever-changing world of digital technology.

Just when you thought you had it all figured out, Google goes in and changes something. Your old ways of thinking, even if you thought you were tech savvy aren’t going to work in 2018. Thankfully, the team from Knoxweb keeps up with the changes and can help your presence on the World Wide Web.

According to recent research, Americans will spend an astounding $113.8 billion dollars on advertising. That is double what it was just 24 months ago.

With platforms and new technologies emerging on a daily basis, there has never been a better time to connect with the people who want to know more about your product or service. However, unless you are up on the latest bells and whistles when it comes to optimizing your brand, you could miss the boat.

Below are some online marketing trends to watch for in 2018.

Machine Learning

Like it or not, 97 percent of business owners believe that the future of all marketing will be a collaboration between humans and automated entities or machine learning. It is imperative to respond as quickly as possible to keep up with the behavior of the customer. Machine learning has already helped fraud detection in the healthcare field with PayPal using predictive technology to prevent money laundering.

In 2018, you can expect machine learning to assist with content management, automated data visualization, and overall analysis.

Dark Social

No, Dark Social isn’t some sort of secret social club. Dark Social is a term marketers use to describe people sharing content through messaging apps, instant messaging programs and email. Dark Social is any traffic whose source cannot be tracked through social media networks or Google. Tags that are attached whenever the link is shared identify referral traffic.

Some examples of Dark Social would be:

• A girlfriend sharing a show that she would like to attend via text
• Friends group emailing each other sharing their favorite Fantasy Football teams
• Your sister using What’s App to ask you about a new dress that she wants to buy
• Your boss sending you a Slack message about a seminar you should attend

Knoxweb explains that there are dozens of ways to share content using Dark Social. Dark Social is responsible for 84 percent of outbound sharing. Obviously, you and your business cannot afford to ignore Dark Social.

According to Knoxweb, 46 percent of potential buyers over the age of 55 use Dark Social as there only means of sharing content. Consumers aged 16 to 34 are less likely to share via Dark Social, only 19 percent of them to be exact.

Micro Moments

The most successful businesses and organizations can anticipate the compulsiveness of the consumer, something that is important to note when it comes to your online marketing strategy. Remember, 96 percent of potential buyers will grab their mobile device to check out a product or service. They want answers on the spot. Giving consumers what they want when they want it is more important than ever as people are making decisions in the moment.

Ask Knoxweb to design a mobile responsive website that will display a navigation bar with categories that have been arranged according to personal importance. This makes it simple to locate relevant and rich information during a micro-moment.

If you would like some help planning your online marketing strategy in 2018, call or click and schedule a no obligation consultation with the online marketing experts from Knoxweb. You want to hit the ground running and that can’t happen without a solid plan.

Call or click today.

Video Marketing Trends Wrap Up for 2017

Video Marketing

Video Marketing with Video Grabber and Knoxweb is the best way to optimize your website content on the World Wide Web. With Video Marketing, you can take the planet by storm with professionally made video that you can share all over the net.

Below are a few marketing trends that you may want to consider in your video marketing campaign with Video Grabber and Knoxweb.

Video Drives Self Service Sales

A decade ago, your website was the place that potential clients and customers would go if they wanted to buy your products or services, if they were truly interested, they would have to pick up the phone or meet face to face.

These days’ people expect and receive an on demand experience. People want what they want, when the want it. When you add video with Knoxweb and Video Grabber to your online marketing campaign, you are giving customers and clients a self-serve experience when they want it. With video clients and customers are more apt to buy your products or services.

Consumers Expect Video Content

Video is no longer a luxury, but a necessity. With Video Grabber and Knoxweb, you can fully explain your product or service quickly and easily. Video has become a crucial part of the entire buying experience.

All companies have some sort of competition. In fact, Knoxweb explains that an average product has about 15 competitors, and unless you have a niche product or service, you need to stand out from the competition. A video can help you get there.

Video Quality not Quantity

Because the competition is getting fierce where video is concerned, quality does count. The quality of your video should be a priority. With Video Grabber from Knoxweb, you will be getting a professional high quality video, or series of videos, that will boost user engagement and drive better results to your website. Quality, “Evergreen,” videos will also tend to stand the test of time. When you invest in video, you want it done right the first time. High quality videos see better SEO results, higher engagement, and a better ROI.

Prioritization

Seventy three percent of marketers claim that video gets the best Return on Investment. Creating a video strategy with the help of Knoxweb and Video Grabber is essential. If you are the type of company that just grabs a camera and starts shooting, it could hurt your overall online marketing campaign.

When you work with the producers and editors from Knoxweb, you will be creating a beautifully shot video or series of videos that people, including your competition, will want to watch.

Personalized Video is on the Rise

Videos that are personalized are becoming more and more popular as it builds a connection with potential clients and customers. When you personalize your videos and include them in your email marketing campaign, you will stand out from the competition.

This is a very simple concept that Knoxweb can help you incorporate into your online marketing campaign. With video marketing, there is no limit to what you can do.

Video Advertising Budgets will Rise

According to Knoxweb, the end of 2017 may very well be the year that online advertising trumps television advertising. Video is a growing trend that isn’t going anywhere, especially when you consider that most people watched the Presidential debates and the Summer Olympics in 2016 online.

Video Marketing with Knoxweb and Video Grabber is the smart and affordable way to add fresh and unique video content to your online marketing campaign. Not only will it help boost your SEO, but it can also increase your income.

If you would like more information regarding Video Marketing with Knoxweb and Video Grabber, call or click and schedule a no obligation consultation with the web design experts from Knoxweb. You will not believe the difference in your ROI.

Call or click today.

Getting your Social Media Campaign Back on Track

social media campaign

If your social media campaign is suffering, Facebook Advertising, Google Ads or a regular blog post could be the answer. Facebook is the largest social media website in the world and is so affordable; you will wonder why you hadn’t done it before. The social media marketing experts from Knoxweb can turn your ho hum social media campaign into an eye dropping online Facebook ad that could go viral.

Social media is ever changing with hundreds of social media sites popping up every day. If you want to be seen and heard, a solid Facebook Advertising campaign could be just what you need.

Knoxweb have been in the web business since 1996 and has the tools and expertise to help your business grow. You cannot go wrong when you work with the team from Knoxweb, and best of all, Knoxweb is much more affordable than you think.

Google Ads

Google ads appear in the search results on the world’s largest search engine. There are two areas for Google paid for ads, one is above the organic, or natural unpaid ads while the others are at the bottom of the search engine results page. Google Ads are a great way to spread the word about your products and services. With Google being the largest search engine on the globe, it is difficult to dispute the effectiveness of Google Ads.

Every second over three million searches are being done on Google with the majority of those page results being Google ads, which are paid for by a business. Google ads can be very effective when it comes to driving relevant traffic to your website because people who are searching for your products and services. By targeting your demographic, you are more likely to turn those clicks into sales for the all important conversion.

Facebook Advertising

Between 2015 and 2016, Facebook saw a 50 percent increase with active advertisers, reaching an astounding three million advertisers. If you aren’t onboard with affordable Facebook advertising posts, you are missing potential sales. Let Knoxweb show you how to optimize your online content and include it in your Facebook Advertising. When you share your weekly or monthly blog posts on your social medial pages, you are reaching more potential clients and customers.

Knoxweb explains that the trick to reaching your target market is to use the marketing tools on Facebook for Facebook advertising. If you aren’t targeting your demographic, you will be missing the mark. Facebook makes it easy to target your potential buyers when you use Facebook advertising in conjunction with your online marketing strategy.

Blog Posting

If you follow the Knoxweb Blog, you will know how important a weekly or monthly blog is to your overall marketing strategy. Even your conventional marketing plan will benefit from regular blog posting as you can share you URL on your direct and email marketing. You will reach more people when you optimize all of your advertising, not just your online advertising.

With a weekly or monthly blog, you are growing your target market, your social media campaign and your SEO. Google and the other search engines love fresh and unique content and if you post regular blogs on your website and your social media pages, you are bound to see a raise in your rank on social media.

If running your social media campaign is getting too much, call or click and schedule a no obligation consultation with the social media mavens from Knoxweb, it really will help your bottom line.

Call or click and get your social media campaign back on track with the help of Knoxweb.

Call or click today.

Are your SEO Strategies Failing You and Your Business?

SEO Strategies

If your SEO strategies are failing, it could have something to do with your web design. Knoxweb explains that if you aren’t optimized for mobile devices and aren’t viewable on a mobile device, your Search Engine Optimization will suffer for it.

Having sound SEO strategies in place that include social media marketing and video marketing will help your online presence, however, even the best SEO strategies will fail if you don’t have a mobile web design. A mobile web design is the first thing you need to implement in your online marketing campaign. If you don’t have mobile responsive website, nothing else will matter.

According to Knoxweb, SEO strategies often fall short because the business or organization neglects the most important aspect of the campaign, a mobile responsive website.

You may think you are mobile responsive, but if you have two URL’s or a website that takes the user to a page where the user needs to squeeze or pinch the page on a mobile device, you are not mobile responsive.

A mobile responsive website allows the user to go to a website and see every page equally regardless of the device. With a mobile responsive website, every page will look the same and most importantly, will be user friendly.

It’s all About the User

If you follow the Knoxweb blog, you will know that Google’s sole purpose in life is to keep the customer satisfied. Of course, that is every company’s goal, but most small businesses don’t have influence over nearly every person on the planet.

Google wants to make sure that the user is getting what he or she is looking for. If Don is visiting Gatlinburg for the first time and grabs his phone to find a great local restaurant, you must be mobile responsive, otherwise Don and his wife Mary will have lunch at the eatery across the street. Even if your restaurant is within eyeshot, a potential customer will choose the restaurant that they know the most about. If a customer has to pinch the screen to check out your menu, you will lose business.

Ease of Use

Because a mobile responsive website adapts to screen size, potential clients and customers will be able to find what they are looking for in seconds. If you do not have a mobile responsive website and your products or services pages have to be pinched or squeezed, you don’t have much chance of a good return on your investment.

A site that is fast to load and easy to navigate is the most important part of your website. Google rewards businesses and organizations that have websites that people can find quickly. If your site takes a minute or two to load, your SEO strategies aren’t working.

A Pleasant Experience

Social media is powerful, and if you aren’t mobile responsive, you probably won’t get many likes or shares, much less conversions. If customers are complaining about your website, talk to Knoxweb about a mobile responsive web design. Knoxweb will design and develop a website that users can come away from with a smile on their face. Happy people will Tweet and post positive experiences that never would have happened in the first place had you not been mobile friendly.

If you want to create a sound SEO Strategies campaign with the team from Knoxweb call or click now. Knoxweb will work with you to create a mobile responsive website that the search engines and your customers and clients will love.

Already mobile responsive, but not getting good results from your SEO Strategies Campaign? Not a problem as Knoxweb are the SEO experts and can come up with a solid plan that will help your online presence and your search engine ranking.

Knoxweb really are the experts and can help you and your business grow. Call or click for more information today.

Can a Business Blogger Help Your Business?

business blogger

A business blogger is more than important, a business blogger is vital if you want to optimize your content on the World Wide Web. When you hire a professional business blog writer, you can be assured that you will be getting the best content available regardless of your product or service.

Google Likes it Fresh

According to Knoxweb, fresh content is one of the best things you can do for your SEO. Posting unique and quality content on a weekly or monthly basis, some businesses actually post twice a week, you will be giving the spiders what they are looking for.

Every update that you post on your website plays an integral part when it comes to interaction with search engines, customers, and unique visitors. A business blog is considered a new page entry and help your ranking on the net.

If you have a static website, in other words, no fresh content, the search engines will see you as a, “Dead.” Without fresh content, the search engines will figure that you have nothing to offer, therefore, no life.

Fresh Content and Frequent Indexing

Fresh content may not give you a higher index, however, the more often you post articles, new web pages, and blogs, the more often search engines will stop and pay a visit to your website.

Search engines use robots, crawlers, or bots that are high tech programs that have been designed to scan the web. The crawlers index sites based on algorithms that are determined by Google and the other search engines. A professional business blogger will keep your site updated with unique, quality content that the search engines potential clients and customers will love. Without a professional business blogger, you could be penalized, especially if your content is poorly written, copied from another site, or stuffed with keywords.

The More Content the More Keywords

With fresh content, you are giving your business or organization the opportunity to use text that contains more keywords. Keywords rank high on the algorithm charts for ranking and indexing. With a professional business blog or article, you can optimize the text with keywords that will attract both the search engines and the visitors to your website.

A professional business blogger from Knoxweb will write fresh content that contains a different aspect of the industry each week concentrating on a different set of keywords or keyword phrases. Every time you post something new and incorporate those keyword or keyword phrases into the text, the search engines are going to find you. Just remember that Google doesn’t really care how many keywords are in your content. Google is searching for high quality unique content, and will give you the thumbs down if you stuff your content with keywords.

Of course, keywords are still a big part of SEO, but you certainly shouldn’t build an entire Search Engine Optimization campaign around a keyword phrase or keyword. A professional blogger will write quality content with keywords, but keywords and keyword phrases that are placed naturally into the text. Content that answers questions, offers an explanation, or offers quality information will help your SEO and your ranking on the search engines.

Google Really Really Likes Frequent Updates

As the King of the world when it comes to search engines, Google has a huge influence when it comes to website development, website design and of course webmasters. If Google rewards your website with a higher ranking, you can bet part of the reason is your frequent website updates.

If you frequently update your website, at least twice a week, Google will consider your website frequently updated. Googlebots continually crawl the web searching for updated and new web pages before adding the new content to the index. Updating frequently with valuable and reliable information will give you a much better chance of ranking higher on Google.

If you need a professional blogger to come to your rescue, call or click and schedule an appointment with Knoxweb. The team from Knoxweb has the knowhow and really can boost your SEO.

Call or click now.

A Professional Content Writer is Imperative for Good Business

professional content writer

A professional content writer can take your business to the next level writing quality content that is fresh and unique. Having a professional writer compose your pages will help your SEO and improve your online presence.

According to Knoxweb, a professional content writer has the knowledge and the expertise to write about your product and service. With sound research abilities and a keen eye for what others in the industry are talking about, a professional content writer can grow your subscriber base and your bottom line.

Below are a few reasons you should consider a professional content writer for your business or organization.

It’s Got to Be Perfect-If your native language isn’t English, you should contact Knoxweb about a professional content writer. Badly written content is a huge turn off for potential clients and customers. If your written word looks like a third grader composed it, because English isn’t your first language, it’s time for some professional content.

Originality-A professional content writer will have original ideas for your online content. If you are stuck at some point and have a writer’s block, you will not be able to come up with fresh content. If you get discouraged, you may abandon your blog all together. A professional content writer knows how to promote a business or organization with a constant flow of new, fresh, and original ideas.

Create Content that is Persuasive-Persuasive content is the key to your online marketing campaign. A content writer from Knoxweb knows how to write appropriate keywords and text that the search engines and your users will love. A professional content writer will compose creative, entertaining and informative prose that will get you noticed in your target market and your demographic.

A Professional Content Writer is Objective-You wouldn’t write the great American novel without an editor, so why would you write your own website content? Regardless of how great you are at writing, having another pair of eyes to look at your content just makes good sense. A professional writer will be objective when it comes to your blogs and website content.

Free Time-If you are writing your website content the rest of your business could suffer for it. Successful company owners know how to leverage time outsourcing and hiring others to do what they can’t or just don’t have time for. When you hire a writer from Knoxweb, you can spend the time building your business or organization.

Targeting with Communication Skills-Being able to communicate with your audience is imperative if you want to improve your bottom line. A professional writer has communication skills and is able to create content that flows.

A professional content writer can also:

  • Make your content entertaining, educational, and informative
  • Write in such a way that speaks to your reader’s
  • Write naturally
  • Understand where potential clients are coming from
  • Fully understand the thought process of customers and potential clients

If you are unable to communicate to your audience in the right way, you will attract the wrong client base to your website, online ads, blog and sales pages.

Follow the Trends-A professional content writer understands trends and will research what is happening in your industry. Following ongoing trends can boost content and could even make your article or blog go viral. Business owners rarely have time to write a blog, much less follow a trend, and that is where a professional writer comes in.

Keep a Content Schedule-If you are one of those people who blog on a whim, it won’t do much good for your SEO. Google and the other search engines love fresh content and if you don’t have a schedule for blog or article writing, you could go down in rank. If your blog is posted on a regular schedule, readers will return to your blog, which could lead to a conversion.

If you don’t have the time or skills to write content or keep up with your blog, call or click and schedule an appointment with Knoxweb who can help you boost your SEO with a professional content writer.

Call or click today.

No Mobile Responsive Website Why Not?

mobile responsive website

A mobile responsive website is essential for your business or organization. Having a mobile responsive website will help your SEO and your ROI. Knoxweb can help you create and implement a new mobile web design that will help your business grow, and could even help with your bottom line. A mobile web design looks great on any device, but not all mobile design websites are created equal.

Mobile use on the internet is increasing rapidly. If your website looks great on a desktop or laptop, but isn’t viewable on a tablet, Smartphone or Smart watch, you will lose business.

If you follow the Knoxweb blog, you know that a mobile responsive website means that users will see your content, images, and buttons on all devices. Users will get a full view as a mobile responsive web design adapts to all screen sizes. That means you will not have to worry about different URL’s for different devices.

Still not convinced? You may change your mind when you see the staggering statistics regarding mobile usage.

  • 25 percent of World Wide Web users only access the web via a mobile device
  • Back in 2012, more than half of local searches were performed on a mobile device
  • In 2016, mobile internet use overtook desktop and laptop usage
    Google prefers mobile responsive websites

If you have one URL for desktop use and one URL for mobile use, it makes it tougher for Google to index and crawl multiple versions of the exact same website.

With one URL and one website, users can easily interact, share, and engage with the content on the site.

Conversion Rates

If your website does not work on a tablet or Smartphone, users will not be able to convert, and with more than 69 percent of purchasers, buying products and services on a mobile device it improves conversion rates.

If your users have to work harder to find a product or service, it is highly unlikely that they will convert. Because a mobile responsive website adjusts to any screen size, buyers are more apt to make a purchase.

Social Media

If you are not implementing social media marketing strategies into your campaign, you are missing leads as social media has gone mobile. In fact, according to ComScore, 55 percent of social media happens on a tablet, Smartphone or Smartwatch. If you have a mobile responsive website, you will get more likes, comments, and shares.

It’s All About User Experience

A mobile responsive web design gives users a much better experience as there is no pinching or zooming. All of your content is automatically converted and adjusted to any device making navigation easy. If your users are frustrated when they don’t see your content right away, there is a 61 percent chance that they will head over to another website and your competition. If people can contact your company and find what they are looking for, there is less chance of complaints.

Easy to Manage

If you have a separate mobile and desktop website, you will have to run two Search Engine Optimization campaigns. With one SEO campaign and one website, everyone, including your development team, will be happy. Having a mobile responsive website makes it easy for everyone to manage.

Staying Ahead of Your Competition

Staying ahead of the competition is vital if you want to improve your bottom line. 85 percent of people believe that a mobile website must be just as good, or better than a desktop website. When you have a website that stands out from the rest, you will see an improvement in your sales.

If you haven’t gone mobile, call or click and schedule a no obligation consultation with the mobile responsive website design and development team from Knoxweb. It really will make a difference.

Call or click today.

Social Media Marketing Four Reasons you Need It

social media marketing

If you follow the Knoxweb Blog, you will know how vital social media marketing is to your business plan. Marketing with social media will not only boost your SEO, but can also improve your ROI and your bottom line. According to Knoxweb, not being involved in social media is like shooting yourself in the foot.

Knoxweb explains that a social media marketing strategy helps define your business goals and how you will successfully use social media to communicate with your followers, fans, friends of friends and much more. It is imperative that you come up with a strategy first, and then a plan of action.

It’s important to note that even if you are not active on social media, you can bet the competition is, and that includes a large portion of your clientele. If you don’t understand social media and aren’t part of the conversation, you cannot influence the outcome.

If you are unaware about what people are saying about your product or service, it is impossible to ensure that the key message you want to convey is being heard. Social media helps you understand what people want, what they want to talk about, and what they want to hear from your business or organization.

Below are Three Reasons that Knoxweb Recommends Social Media Marketing:

Social Media is still Growing

Mobile-There are more people accessing the World Wide Web with a mobile device, in fact, that number increased by almost 70 percent at the end of 2016.

Older Users-The fastest growing age demographic on Google + and Facebook is in the 45-54 age bracket.

With improved mobile connections and the ability to access your social media accounts on the go makes it easy for people to socialize, shop and engage on social media.

When you create a social media strategy that is targeted to your demographic, you can connect with existing and future clients and customers.

Purchasing Decisions

According to Knoxweb, the majority of purchasing decisions are now being made via social media. When you use Facebook Advertising, you can:

  • Create thought provoking ads and campaigns
  • Manage your audience with custom targeting
  • Build dashboards that are customized for your products and services
  • Run analytics
  • Manage user data
  • Manage your campaign, accounts, and pages

Over half of people who use social media are now using those platforms to make a purchasing decision. In fact, 46 percent are deciding what they want to buy based on social media with those numbers set to skyrocket in the coming years.

Customers and Clients are Active on Social Media

These days most people head to social media to share, use and access information. If you want your blog to be read, it is vital that you share it on your social media pages for social media marketing. Social media may only be a small percentage of your audience, but when you update your framework to include social media, others may just become fans and followers, even those who only check their Facebook or Twitter pages once a week.

Your Reputation Could be at Stake

Even if you aren’t on social media, your disappointed clients and customers probably are. Most social media websites have some sort of review system in place, and if you don’t have social pages, you won’t be able to dispute those reviews. Knowing what is being said about you on social media, whether it is good or bad is a great way to improve your business. When you hear what people are saying about your company, you can make changes that will improve your products and services.

Social media marketing is crucial to your business or organization. Let Knoxweb show you the ropes and help you with a sound social media marketing strategy that will help your business grow.

Call or click for more information regarding social media marketing with Knoxweb today.

When you Dominate SEO Google will Reward You

SEO

SEO is imperative if you want to rank in the search engines, and with Google’s birthday on September 28, it’s important to remember what Google stands for and what it expects from its users.

Google’s focus is to offer relevant search results that are accurate and fast. With that being said, Google is constantly changing its algorithms using names such as Penguin, Hummingbird, and Panda, to name a few. However, when black hat SEO methods, which include keyword stuffing and link buying started invading and dominating Google’s search, something had to be done to keep Google relevant. Algorithms were adjusted to seed out spammers, scammers, and spoofs.

Unfortunately, SEO has been looked at the wrong way. People tend to look for the best way to do the least work for the best return when in fact, it’s just the opposite. SEO takes time, and if you are attempting to do it yourself, it could hurt you in the long run.

According to Knoxweb, Google needs to trust you, if they don’t you will not rank well. When Google trusts you, you will rank consistently hire in the search engine results. For Search Engine Optimization to work properly, you need a professional from Knoxweb.

Indexing

Brand new websites will have a tough time ranking on the search engines as they have newly indexed pages. Indexing refers to the age of your pages, the age of the domain, and the age of your website, not when it was released or even registered.

Your Authority Profile

Google wants and needs a web profile that will signify authority. If you have fresh and unique content along with good quality links across the World Wide Web, you will be seen as an authority in your field. A healthy link velocity on your website will boost your SEO and help your search engine ranking.

Content

Knoxweb explains that skimping on content is the biggest way to lose your rank on the search engines. Having relevant content that isn’t stuffed with keywords, is informative and thought provoking will impress Google who will reward your efforts with a higher ranking. Content really is King and if you have a great website with poor content, it won’t help your ranking on the search engines. Well-written content that is highly engaging and keyword centric will go a long way when it comes to your search engine results and your SEO.

Knoxweb has been the web design and web development business since 1996 and keeps up with the ever-changing algorithms brought forth by the most powerful search engine in the world. If Google is punishing you for keyword stuffing, copyright issues, or poor content, you can bet it’s for a very good reason.

Mobile Friendliness

If you follow the Knoxweb Blog, you will know how important it is to be user friendly. These days more and more people are reaching for a mobile device to find information, to shop and to locate a business. If your website isn’t user friendly, Google won’t appreciate it. In fact, they will penalize you for it with a lower ranking on the search engines.

If all of this sounds like too much work, call or click and schedule a no obligation consultation with Knoxweb. Knoxweb are the SEO experts and can help you improve your ranking on the web.

Call or click for your no obligation consultation today. Search Engine Optimization is just as important as it always was.

Call or click today.