Category Archives: knoxblog

Do Business Blogs Really Work in 2019?

With so many ways to promote your business online, some companies believe business blogs have become a thing of the past, and much like the Yellow Pages, are no longer useful.

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Some companies, both large and small, think it’s okay to run their entire business based on website and social media content. Because of those assumptions, most won’t find their domain at the top of the search engine lists.

Business Blogs Enhance Your Brand

Knoxweb has been blogging for businesses just like yours since 1996 writing fresh and unique content that people share.

Having social media pages are an essential part of digital marketing. Firstly, posting and engaging with fans and followers builds your online presence, secondly, it raises your rank on the search engines.

If you follow the Knoxweb Blog, you will know that Google doesn’t analyze social media pages, but the search engine results say something completely different. However, it’s not the post that is gaining the attention from Google, Bing and the other search engines, but the content that you share from your website that increases your rank and your click through rate.

Posting regular business blogs and sharing on social media shows the search engines that you are relevant to your industry.

Business Blogs Refresh Your Content and Boost Your Rank

Everyone knows that search engines thrive on new content. Stagnant pages rarely make the top of the list unless someone is paying to be there. Weekly, bi-monthly, or monthly blogs tell Google that you are giving people new information about your products and services.

When you let subscribers and potential ones know what’s new in your industry, you are telling the search engines that you are relevant. Business blogs add value to your brand.

It’s the 21st century and shoppers are savvy. Most will research something before buying. Business blogs let them know about your products and services. You can post blogs about your operation, your company history, or simple tips based on your industry. There is no end to what you can share with the world with a business blog.

Business Blogs are More Than Landing Pages

Sometimes people get confused and try to pass off landing pages as business blogs. Landing pages are designed to entice the user to click through to another page, while business blogs share information about your company.

As Knoxweb has explained in the past, landing pages will help your rank as long as you keep them fresh. Stale landing pages do about as much good as your About Us page. Because they are always the same, they will never qualify as new and fresh content.

Business blogs tell the spiders that you are serious about providing your clients and customers with the best and most relevant information about your products and services. Not only do business blogs help your rank, but they also increase ROI.

All Business Blogs Are Not Created Equal

If you have ever researched anything on the internet, you know the difference between a professional and an amateur. Professional business bloggers write articles that are informative, grammatically correct, and unique.

Most often, poorly written business blogs are designed to sell products and services. Most are stuffed with keywords that make the blog uncomfortable to read. People will abandon your site in droves if you post business blogs and articles that make no sense.

Although you may pay a bit more for an English writer, it will definitely pay off in the end. Because a professional business blogger understands SEO and keyword placement, your articles sound professional while selling your products and services at the same time. Knoxweb has business bloggers who understand the net and what it takes to get to the top of the search engines.

What Business Bloggers Do

A professional blogger from Knoxweb researches the industry before tackling a blog or article. Professional business bloggers know how to research without copying and pasting. Plagiarism is rife on the net and is not favored by the search engines. In fact, Google will punish you if you copy and paste someone else’s content on your website.

Well versed in all topics, professional business bloggers also research your company, watch your videos, and look at your social media pages. Not only does this enhance your content, but it also builds your fan base as your blogs are written for people, not the search engines.

Business bloggers understand search engine optimization. A business blogger has the experience to write popular evergreen content that incorporates keywords and keyword phrases throughout the article. Every read is a good read with a professional business blogger.

Business Blogs for a Better Return on Investment

You’ve got six months to increase your ROI before the end of the year. Business blogs just make sense. Call for a no obligation consultation with Knoxweb today.

Are Your Digital Marketing Efforts Still a Failure?

It’s already six months into the year and if your digital marketing still isn’t doing you any favors, it’s time to rethink your entire campaign.

With Knoxweb, you’ll knock the rest of 2019 out of the park with awesome digital marketing techniques that are sure to attract new clients and customers. As a result, you’ll have a better presence online.

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Knoxweb has been in the web design and web development business since 1996 and has learned a thing or two about digital marketing. The experienced and creative team understands that building the fastest and most beautiful website on the planet is only half the battle.

Showing Off Your Efforts with Digital Marketing

Most business owners don’t have a clue about digital marketing. They will pay a web development company to build a site and refuse the offer of continued marketing. With Knoxweb, you have a one-stop shop for your entire web needs.

Knoxweb does everything for you including your digital marketing and knows how to market your products and services on the web. From branding your company with blogs and videos to optimizing your content for the web, you won’t need anyone else for your digital marketing needs.

Digital Marketing and Social Media

If you follow the Knoxweb Blog, you will know that going without social media marketing is attempting business suicide. A strong social media presence is a vital part of your digital marketing strategy.

Social media marketing takes time and energy and isn’t something that should be taken lightly. You can bet the competition isn’t slacking off when it comes to social media marketing. Throwing your company all over the place hoping something will stick on social media isn’t a good idea.

Having a strong social media marketing team onboard eliminates miscommunication with your fans and followers. If you aren’t communicating and responding to comments, likes, and shares, you need a company that can do it for you.

New Ways of Digital Marketing

In this day and age, it’s more than blogging and social media marketing. With text message marketing and artificial intelligence marketing, you can reach your target market more effectively.

Text message marketing is more likely to be opened than your last email blast. People aren’t used to seeing companies advertise in a text and are curious about what you have to offer. Be clever and creative when you write your text message ads and include a coupon or discount with your text. This entices subscribers to click and read more.

Ask Knoxweb how you can advertise on AI using creative content with keywords that are geared towards Alexa and Siri. Think about what you ask Alexa and write your content from there.

Digital Marketing and Blogging

One of the easiest ways to optimize your content is with a weekly or monthly blog. Some companies even blog twice a week, as their subscriber base demands it. Blogs are easy to optimize on social media and other online platforms. However, you can also use your blogs in conventional advertising.

Knoxweb recommends that you include a snippet from your blog on a postcard or the entire article in a printed newsletter. This way you can drive traffic to your website and attract people that are not fans of social media.

Hire a professional blog writer who is proficient in SEO. You or one of your team members may be a great writer, but if you don’t understand search engine optimization, no one is going to see your articles.

Video is an Essential Part of Digital Marketing

Knoxweb can’t stress enough how important video is to your overall marketing strategies. Video attracts more viewers and potential customers than text and pictures put together. As a result, video also gives you a better return on investment.

With so many tools available, it’s easy to show off your company.  With slick videos that give viewers more information about your products and services and your brand you can’t lose. From Facebook Live to Video Grabbers from Knoxweb, video is the affordable way to show the world who you are.

If you are unsure what types of videos you would like to produce, talk to Knoxweb. As talented creators, the team will create a campaign for brand. From how to videos to customer testimonials, there is no limit to what you can do on video.

What’s Next with Digital Marketing?

Even the powers that be at Google don’t have a clue about what’s in store for digital marketing. As a result, nobody else does either. What everyone does know is that online marketing is only going to get bigger and better.

Knoxweb continually keeps up with trends and technologies providing you with the best digital experience on the planet. Because each team member takes continued education you can relax. As a result of participating in seminars and classes to better themselves and Knoxweb you come out the winner.

You still have time to make your presence known on the internet. Call and schedule a consultation with Knoxweb and give the competition something to worry about.

Call for a digital marketing consultation today.

Creating Strong and Compelling Content for Video Marketing

A video marketing campaign needs to be strong and creative. When you create unique and engaging content for your video marketing campaign, you are building your brand.

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Knoxweb has been helping people just like you create compelling content for video marketing that stands the test of time.

Creating Evergreen Content for Video Marketing

Creating fresh content is imperative, unless of course your videos are marketing upcoming events or a sale that won’t happen again. It’s okay to post videos for these events or sales as people can refer back to them, just make sure you include video content that is evergreen. Evergreen content is always fresh and unique and stands the test of time.

Relevant and interesting content that is never dated is essential for search engine results. Knoxweb has been in the digital content industry since 1996 and has the tools to help you create evergreen content for your website.

Make Your Video Marketing Content Relevant

Don’t throw up a video just for the sake of it. If you follow the Knoxweb Blog, you will know how important a solid plan is when it comes to production. As the saying goes, “When you fail to make a plan, you plan to fail.”

Your video must have a purpose. Is your video pertinent to your brand, do you even know why you are making a video? If you aren’t sure, it’s time to call the video production team from Knoxweb. Approach your video marketing strategies with a plan, just as you would with other conventional and digital marketing campaigns.

Brand Your Video Marketing Content

The biggest mistake companies make is not branding their content properly. It’s great if people can remember your videos, but if they can’t recall the name of your business, you’ve failed to create a strong video marketing campaign.

Use your logo in your URL and throughout your website. Brand your video content showcasing your products and services in a fun and unique way.

There are all sorts of ways to brand your video. Incorporate your products throughout your videos with product placement. This is especially important if certain videos aren’t highlighting your products.

Use Short Videos for Video Marketing

Videos that are too long will lose subscribers. According to Knoxweb, people will leave in about 10 seconds if they aren’t engaged. You’ll find less viewers at the end of a five-minute video, than you would a two-minute one. Think about the last video that you watched. How long was it? Did you watch because you had to or were you entertained?

Knoxweb recommends that you keep your videos short, sweet and to the point. Sixty to ninety seconds will keep your viewers happy.

Stay Focused with Your Video Marketing Campaign

Watching a million things in one video is confusing. A video that is all over the place won’t win you any fans or followers. If your latest video talks about your company history, your team, new products and services and even includes the latest news about the companies Little League team your viewers won’t learn much. In fact, most probably won’t watch the entire video.

Create videos with a strong message, a single message so that viewers won’t be confused. Focus and intent is the most powerful part of any video marketing campaign.

A Strong Call to Action for Successful Video Marketing

Having a strong call to action shows viewers what action they need to take after watching your video. Leaving viewers with nowhere to go is business suicide. Not only have you lost a lead, but also you have also lost a probable sale and click through not to mention potential likes, comments and shares. If people are complaining about not knowing where to order, you are failing.

Give us a call, follow us on Twitter and head over to our website are strong calls to action that work. Use in the beginning, middle and end to create maximum exposure and a strong call to action.

Video Marketing Must Include SEO

You may have the best video marketing campaign on the net, but if no one is seeing it there really is no point. Knoxweb are SEO experts and understand what it takes to drive traffic to your video and your website. If you want your video to rank at the top of the search engines and you don’t want to pay for it, you must include strong search engine optimization tactics in your video content.

Write clever titles and descriptions that include keywords that are relevant to your products and services.

Video marketing is an essential part of any digital marketing campaign. Get yours started and talk to the team from Knoxweb today.

6 Digital Marketing Tips that Make Sense

Do a search on digital marketing tips and you’ll come up with dozens of pages. Unfortunately, most of those digital marketing tips are just rehashed information.

1. You Can’t Count on Current Digital Marketing Trends

digital_marketing_KnoxvilleDigital marketing strategies that clicked for you last year may not have the same results in 2019. From AI to Robotic marketing for small and large companies, advertising has certainly changed. Businesses can no longer rely on conventional marketing to increase their client base and end of year earnings.

Since 1996, Knoxweb has been keeping up with the technical times and has uncovered some online marketing strategies that you may not be aware of.

2. Programmatic Advertising

Do a search on programmatic advertising and you’ll come up with an abundance of ads selling automated software that will make your business more efficient. In a nutshell, programmatic advertising uses artificial intelligence to automate your ad buys. This means you can target your demographic using real time auctions.

Programmatic advertising means more conversions. Predicted to account for over 90 percent of digital display advertising by 2020 by eMarketer, programmatic advertising is the way of the digital future.

3. Chatbots and Digital Marketing

If you follow the Knoxweb Blog, you will know that chatbots are a real part of the digital advertising world. With instant messaging in real time 24/7, chatbots will continue to be a dominant force in 2019. More than 1.4 billion users are interacting with chatbots everyday.

With 80 percent of brands using or planning to use chatbots in the near future, strategists say that chatbots will save companies more than 8 billion dollars annually by the year 2022.

People who do business online prefer chatbots as the respond instantly. Chatbots answer questions and can recall your entire history with the company. Chatbots never have a bad day either. Virtual assistants provide your client and customer base with customer service that goes above and beyond the norm meeting your buyer’s expectations.

4. Make Things Personal with Digital Marketing

Although it may seem difficult to interact on a digital level, it is possible. Thanks to social media and other online channels, you can personalize your marketing through content, emails and conventional marketing.

The marketing team from Knoxweb believes that personalization enhances customer relations. Because businesses can access purchase history and buyer behavior, marketing to your demographic has never been easier.

Just look at Amazon and Netflix and you’ll realize that personalization is the key. Your entire page is personalized for you from the text to the carousels, banners, and artwork.

Even email is getting more personal. Email communication is leading to real time. In fact, emails that are personalized are more likely to be opened than a carefully planned email blast.

5. Social Messaging Apps for Digital Marketing

Social media apps are much more than sending your freshly dressed Emoji to your BFF. In cact, Facebook Messenger accounts for 1.3 million active users every month with 2 billion messages being relayed between people and companies every day.

WhatsApp has over 1.3 billion active users every month with daily messages being sent 55 billion times. If that’s not enough to convince you to jump on the social messaging app advertising wagon, maybe the fact that WeChat, Facebook Messenger and WhatsApp have more users combined than YouTube or Facebook is.

Assign a team member to handle your social messaging apps. Because social media platforms make it easy to automate your ads, assign a team member to handle your apps.  Just make sure you respond to comments, especially if you should receive a not so positive one.

6. Micro Moments for Digital Marketing

2019 is the year analysts claim that Smartphone usage will surpass television as the most watched medium. For instance, people spend about 3 hours and 35 minutes on their phone every day. As a result, this has certainly changed the way businesses advertise. Moreover, micro moment’s means getting the attention of the consumer instantly as most people lose interest within seconds.

People will generally make a decision instantly when it comes to purchasing whether it’s choosing a restaurant or selecting a new lawnmower. In order to take advantage of 2019 you need to be where your consumers are now in that split second. Be creative with your content. For example, think about what sparks your attention and think like your customers.

Staying on top of digital marketing doesn’t have to be a chore, and it won’t be with Knoxweb. Call and schedule a no obligation marketing consultation with Knoxweb today.

You Don’t Have a Mobile Responsive Website?

Are you still living in the dark ages? Do you have a mobile website for your business, or are you one of the companies that require users to pinch and squeeze the screen on their mobile device just to read the content. If you are, you are losing business.

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According to Knoxweb, a mobile responsive website allows users to read your website content on any device because it, “responds,” to the command. If you are responsive, your content looks great from a desktop, laptop, Smartphone, mobile watch, including any device that has yet to be created.

A Responsive Mobile Web Design Makes Sense

When you consider how many people have gone mobile it makes sense for your business to do the same. If your website is mobile, but doesn’t respond, it’s time to upgrade to a mobile responsive web design.

Knoxweb are the experts and have been in web design and web development for decades. Since 1996, Knoxweb has been keeping up with the times offering clients and customers the most advanced mobile responsive website technology available today.

MobileGeddon is Real and Has Been Since 2015

When Google announced that it would penalize businesses that were not mobile friendly, things changed. You will remember from the Knoxweb Blog that businesses that didn’t adapt a mobile friendly presence wound up on the lower end of the search engine results.

A website must have readable content that doesn’t requiring zooming. There must be enough space for your tab targets, and there should be no horizontal scrolling. Without these elements, you are not mobile friendly.

Smartphone Use is On the Rise

Back in 2016, over 2 billion people used their Smartphone’s to access information. You can only imagine what that figure is three years later. Knoxweb explains that more than 65 percent of online searches are coming from mobile devices.

What is a Mobile Responsive Website?

Firstly, a mobile responsive website looks the same on all devices. Your mobile responsive website requires one URL and a single content source. That means your new mobile responsive site is flexible and fluid adjusting to laptop, desktop and mobile device screen size. Simply put, a mobile responsive website enhances the users browsing experience.

Back in the day, web developers would build an additional website to accommodate smaller screens and other screen sizes. Today that is inefficient, especially when you consider how many mobile devices are available on the market.

Mobile Responsive Website Benefits for Business

The biggest benefit of a mobile responsive web design guarantees users the best experience regardless of the device. With a mobile responsive web layout, you can refine and hone your content for a mobile responsive experience. With the Google algorithm, your visibility is increased because you and your company are mobile friendly.

Businesses will reach more customers on tablets and Smartphone’s. Consistent experiences on the web mean more leads and sales. Using tracking, analytics and reporting in one place makes life much easier for you and your team.

Back in 2013 over 44 percent of businesses were not mobile responsive. Today that figure isn’t that high, but there are still those that resist. With a mobile responsive website you will stay on top of the competition. If someone has to pinch and scroll on a competitors website, you will see more click throughs, sales and conversions when they get sick of having to work to buy a product or service.

Mobile Responsive for the Lions Share

More than 5.7 billion searches are conducted every day on the web. Google recommends mobile responsive websites and it shows in the search engine results. You can even see how your website fares with Google’s mobile responsive test. This will tell you how easy it is for users to access your site and use your pages.

A mobile responsive website increases your visibility. It also increases your rank on the search engines as long as you post unique and fresh content.

Higher visibility means more website visitors and more traffic. The more traffic you have, the better your lead generation, and conversion. You will see an increase in sales when you upgrade your site to a mobile responsive website.

A Mobile Responsive Website from the Professionals at Knoxweb

If you would like more information regarding a mobile responsive website, call and talk to the professionals from Knoxweb. Not only will you see an increase in sales, but you will also see more lead generation.

Call for a no obligation consultation today.

Video Marketing a Crucial Part of Digital Advertising

Video marketing is an essential part of any digital advertising campaign. In addition to enhancing your text, video increases your click through rate.

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Knoxweb recommends adding informative videos to your digital marketing efforts as Google’s algorithms are putting videos at the top of the list when it comes to rank.

Remember over 93 percent of people start their experience with an online search engine. You must do everything in your power to appear on the first page. It’s also important to note that the top three spots after Google ads get 55 percent of clicks.

How Video Helps Digital Marketing

If you want to increase your organic traffic, Knoxweb recommends adding video to your content. Not only will videos lower your overall bounce rate, but they will also help you get quality backlinks.

Video is magic, but when you add professional search engine optimization and unique content to the mix, the real magic begins. By creating content that helps you achieve a higher than average ranking, you will see more click throughs.

Video is great, and you don’t have to spend a fortune to create it, but you do have to produce video that is enticing. You want your video to be entertaining and educational. Posting low quality videos will hurt your rank. If your page is ranking high but not satisfying search intent, it will eventually notify the search engines that your website isn’t valuable.

Video Marketing that Will Help Search Engine Optimization

Everyone knows that video helps rank, but getting started isn’t always easy. Knoxweb can help with a search engine optimization strategy, a strong plan, a good video, tracking, and analytics yields results.

Knoxweb are the experts when it comes to video production and has some tips that will help you and your rank on the search engines.

1. Videos are Vital for your Site

Publish your videos everywhere, not just on your site. When you optimize your videos on social media and other online outlets, you are telling the search engines that you are relevant and high quality. High quality content keeps users on your page longer helping your video marketing campaign.

2. Create Context

Publishing your video without visual and written content won’t do much good. Knoxweb recommends that you include transcripts of your clip. This way you can target your audience with relevant keywords. Adding visual graphics also helps with SEO and your video marketing campaign.

3. Create Educational Video Marketing Clips

Try producing videos that answer questions about your products and services. Not only does this help with the purchasing decision, it also boosts your credibility on the search engines. When you provide value to the user, you are increasing your visibility.

4. Consistency is the Key

When your brand is consistent, you are telling the search engines that you are relevant. Dedication and consistency is imperative if you want to add value to your customer’s intent. Posting video on a consistent basis tells both Google and YouTube, the second largest search engine in the world, that you are relevant to the search.

Creating the best video content is easy when you work with the team from Knoxweb. Knoxweb are experts at creating compelling content that people actually want to watch. The content creators from Knoxweb produce videos leaving people wanting more.

Video Marketing the Way of the Future

If you have been ignoring video marketing because you don’t understand it or think it is too expensive, call or click and talk to the team from Knoxweb. A no obligation consultation will convince you that video marketing is the way of the future.

Call or click for a no obligation video marketing consultation with Knoxweb and see your rank climb to the top. Call now.

Customer Service and Digital Marketing in 2019

The customer service experience has changed. Thanks to the internet, people expect answers yesterday. With so many ways to access those answers, businesses need to be prepared. From text message marketing to artificial intelligence marketing, you and your company need to be at the forefront of modern technology.

Because most brands are using digital marketing, you need to as well, especially if you are in a competitive industry.

digital_marketing_KnoxvilleGetting to Know Your Customers with Digital Marketing

Businesses have relied on conventional ways of advertising to grow and build relationships. Unfortunately the in person meetings and long telephone conversations are not as common as they once were. In fact, most retail businesses never meet the majority of their customers.

Knoxweb, who have been in the web business since 1996, applies advanced analytics so that you can understand who your customers are without ever meeting them in person.

Customer Service is Advertising Whether you Like it or Not

Since the dawn of digital, the way companies and customers interact has changed. Because customers can literally contact a business 24/7, they want answers to their questions immediately. If that doesn’t happen, those customers will tell their family and friends that your company doesn’t have very good customer service.

Knoxweb explains that over 50 percent of unhappy customers will let everyone they know about your bad customer service.

Brands must provide quality customer service, as people are much more apt to chat about bad experiences than the good ones. Bad customer service can go viral, but so can great customer service. When you put effort into your online customer service, you will be touching people and inspiring positive emotions.

Digital Marketing and Customer Service

Before the internet, all customer service took place in person. Face to face communication isn’t like it used to be. These days you connect through the web through social media marketing, text message marketing, IA marketing and all of the other types of marketing that is done online. Your customer service needs to be on point if you want people to support your products and services.

Social Media and Customer Service

Good customer service spreads like wildfire on the net, but so does bad customer service. Having a team of customer service representatives to handle your queries on social media is the best way to stay on top of things.

Responding to comments is just the tip of the iceberg when it comes to good customer service on social media. Be diligent and if a problem occurs, handle it. If it is something that your staff can’t handle, deal with it yourself as quickly as possible.

Customer Service More than Questions

Customer service is the best way to blend your digital marketing efforts, but is much more than answering questions from users. Your customer service team can offer incentives to fans and followers.

Consider coupons or give users a discount for referrals. Customer service is just another way you can market your brand, and best of all, it will not cost you any more than you are already paying.

Digital Marketing and Customer Service

Knowing where to put your efforts when it comes to digital marketing is tough. The professionals from Knoxweb have the experience to put your brand at the top of the search engines, especially if you have a strong customer service system in place. People love great customer service, if you are not providing it; they will shop elsewhere, even if they are crazy about your products and services.

If your customer service system is less than stellar, call or click and schedule a no obligation digital marketing consultation with Knoxweb. Customer service matters. Call or click and schedule your no obligation consultation with Knoxweb today.

Stop Battling Digital Marketing and Work with a Professional

If you are constantly knocking your head against a brick wall when it comes to your advertising budget, you aren’t alone. According to Knoxweb, the leaders in web development and web design, most people aren’t sure where to spend their cash.

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In the past, it was a no brainer. You chose TV, radio, direct mail, print, billboards, or the trusty yellow pages. Back then, there was no such thing as digital marketing. My how things have changed.

Digital Marketing a New Way to Advertise

In addition, twenty years ago, most analysts couldn’t have predicted what is happening in the world of digital marketing. With text and voice recognition marketing, social media marketing and email marketing added to the dwindling conventional marketing platforms it’s tough to make the right decision.

If you are a subscriber to the Knoxweb Blog, you already know how digital marketing has changed advertising. These days the Yellow Pages are delegated to the fire pit while door to door selling has become passé.

Digital marketing has opened new doors. Internet marketing has changed everything. From Google ads to social media advertising you can easily spread your advertising budget thin to the point of non-existence. Thankfully, digital marketers have the knowledge and experience to put your ad dollars in the right place.

Get Out of Your Comfort Zone with Digital Marketing

Video Marketing

One of the most powerful ways to boost your presence is with video. Ask customers for testimonials or shoot how to videos. Show your products and services in action and you will see in an increase in sales. Film a video that shows your brands best assets. Whatever you do make sure you have a solid script and storyboard.

AI Marketing

AI Marketing is set to take control. Alexa and Siri are two of the most used names in households today. If your business isn’t optimized for artificial intelligence, you are missing the boat. Ask Knoxweb, who has been in the business since 1996, how you can incorporate smart AI marketing into your overall digital marketing campaign. It’s new it’s different and it’s probably something your competition hasn’t delved into yet.

Text Message Marketing

Text messaging your customers, and potential ones, is an easy way to hold interest. With text message marketing you are bound to attract more business. Most people read every text message. Email messages are different. Firstly, it may never get opened; secondly, it will probably go in the trash folder.

Social Media and Digital Marketing

Putting your best efforts into social media marketing is a smart thing. When you advertise on various social media platforms, you are optimizing your content. In fact, when people like, comment and share your videos you will see an increase in your fan base. Furthermore, all of those shares are free advertising for your business. Just be ready.

Social media marketing can go viral in seconds. If you are not prepared for the onslaught of orders, the bad reviews generated will harm your brand. Any social media marketing campaign needs to be well thought out.

Putting up an ad with a video could get you thousands of views, especially if you add music and narrative. Just scroll through your feed and read the ads. Some have hundreds of thousands of likes and shares. Your business needs to be prepared.

Add Influencer Marketing to your Budget

People admire influencers. Just look what the  Kardashian’s have done for the brands they talk about. An influencer can be anyone from a nobody that supports your brand to a well-known celebrity who is a fan of your products and services.

Influential bloggers are also great assets to have in your digital marketing toolbox. Hire a guest blogger who knows your company. Most bloggers have hundreds of thousands of subscribers.

When you find the right influencer, you are branding your business.

The digital world has changed marketing forever. Has your business kept up with the times? Call or click and schedule an appointment with the experts from Knoxweb. Knoxweb will come up with a digital marketing strategy that will boost your end of year sales.

Call or click for a no obligation digital marketing consultation with Knoxweb today.

Is a Business Blog still Relevant in 2019?

If you think a business blog is passé, think again. According to Knoxweb 48 percent of consumers will read at least three to five articles before making a purchase. In fact, companies that write a business blog receive 70 percent more leads than those who do not have a blog or have a blog, but do not keep it updated or optimized.

Why a Business Blog Matters

business_blog_KnoxwebGoogle, the largest search engine in the world, plays a massive role in people’s lives providing relevant information to the user. A business blog that is optimized with keywords makes it easy for the user to find you. Just remember, Google is the portal, your company needs to be the one that is providing that relevant information.

What Google Does with a Business Blog

Google does not have thousands of professional writers on staff to answer questions from users. Instead, the most powerful search engine on the planet sources experts who share relevant information to the query. However, you do not have to be an expert as long as you are providing useful information on the topic. Google rewards a good business blog that is well written and researched every single time.

A Business Blog Yields Results

More than 75 percent of click throughs are to websites that are on the first page of the search engine results. Websites that rank in the top spot under the paid for ads, will receive about 33 percent while the top three receive nearly 60 percent of searcher clicks.

Knoxweb explains that there are more than 5.6 billion searches on Google every day. That equates to 63,000 searches every second. That means there are dozens of opportunities for you and your company to become experts in your field. With that being said, you will need a professional business blog writer.

If you are reading this and saying, “Well, we tried blogging and it didn’t work for us,” you probably were not blogging correctly. If you had one of your staff members writing blogs or you are writing them yourself, did you optimize them correctly?

Business Blogs Work Wonders for Business Owners

Your human resources person may be a good writer, but if he or she is not well versed in SEO those blogs will not rank. In fact, without Search Engine Optimization, your business blog was probably never ranked. That means very few, if any, people saw your blog posts resulting in no new sales.

A business blog writer will create posts that are strategic. Using keyword research a blog writer from Knoxweb will write topics that are relevant to your products and services and relevant to the reader. Writing a business blog without research is a bad idea.

Another reason your blog may not have worked for you is promotion. If you are not promoting your business blog on social media, you are not connecting with your potential customers.

Writing for the People and the Search Engines

The professional writing team from Knoxweb has the experience to write your blog for both the reader and the search engine. Most people have read poorly written blogs that are loaded with keywords and just don’t make sense.

Companies that are writing a business blog, but not seeing any benefits are probably doing the writing in house. When you hire Knoxweb for your digital marketing and business blogging, you are spending your advertising dollars wisely.

Knoxweb will come up with a content strategy that is tailored to your products and services. Your business blog and other digital content will be optimized, and most importantly consistent. With a strategic digital marketing plan, you will see a good return on investment.

A Business Blog for Exposure

Call or click and schedule a consultation with Knoxweb. Your business blog will be professionally written and receive the exposure you need.

Call for a consultation today.

Digital Marketing are You Up to Date?

Digital marketing has certainly changed. In its infancy, the only way to advertise on the internet was with email marketing or those annoying pop up ads. Thankfully, times have changed with more than one way to advertise your products and services on the World Wide Web.

Why Do I Need Digital Marketing?

digital_marketing_KnoxvilleTimes have changed and although every business needs to advertise, where you put your ad dollars matters. Finding your target audience is easy when you work with a professional digital marketing company.

Knoxweb has been in the digital business for decades and since 1996, has helped companies just like yours grow with the times. From the days of conventional marketing to today’s cyberspace shopping, putting your products and services on the internet is essential. Without digital marketing, your business will suffer.

What is Digital Marketing?

Online marketing means advertising on various channels on the internet. Digital marketing means email, social media, websites, search engines, mobile apps, and text message marketing. Add voice recognition and artificial intelligence marketing to the mix and you will have an arsenal of tools that is ready to take the digital world by storm.

Getting started is easy when you work with Knoxweb. In addition to digital marketing, Knoxweb also creates beautiful websites as a home base for your entire online marketing campaign. The foundation for any digital marketing plan is your website.

I Have a Website that Doesn’t Help at All

If your website is doing you more harm than good, you probably have not optimized it for mobile use. If you follow the Knoxweb Blog, you’ll remember that Google started punishing businesses and individuals who did not have a mobile website.

Even four years later, companies are still using outdated websites that hurt their rank. People hate pinching and squeezing a Smartphone or tablet screen just to see your content. When your website is optimized for mobile devices, your digital marketing campaign works.

Spread the Word with Digital Marketing

Streaming content, social media and video marketing, and email blasts are just a few of the ways that you can market your products and services online. Fairly new to the digital marketing landscape, text message marketing and artificial intelligence marketing are growing at a rapid rate. People want answers quickly, which is why AI, voice recognition and text messaging are so popular. Having a solid digital marketing plan that includes all of the above gives you a better return on investment.

Ask Knoxweb how you can incorporate new forms of internet marketing into your overall campaign. When you optimize your content on multiple platforms, you have a better chance of reaching your target audience.

Use all Forms of Digital Marketing for Maximum Exposure

When you optimize your content online, you are reaching a larger audience. Share your weekly blog to social media sites, go live on Facebook, and shoot weekly podcasts. When you expose your company on the net, you will enjoy more fans, followers, likes, comments and shares.

Online marketing is imperative. However, Knoxweb explains that conventional marketing is also important. Postcards are an excellent way to share your website and social media sites. If you have a podcast or upload videos to YouTube regularly, tell your clients and customers about it.

With so many outlets in the digital marketplace, it’s tough to know where to put your advertising dollars. Working with Knoxweb takes the guesswork out of digital advertising.

Start Your Digital Marketing Plan Today

There’s still plenty of time to get back on track. Call and talk to the team from Knoxweb about a digital marketing plan. It really will help your end of year earnings.

Call for a no obligation consultation with Knoxweb today.