Category Archives: knoxblog

Video Marketing The Most Popular form of Advertising in the World

Video marketing is quickly becoming the most popular form of media in the world, and if you aren’t using video marketing to boost your online presence, you aren’t doing everything you can to improve your Search Engine Optimization.

video marketing

In the competitive world of digital advertising, you have to be smart, and that means incorporating video into your overall digital marketing plan. Knoxweb are the video marketing experts who can help you with video marketing and the remarkable platform, Video Grabber that will attract more subscribers, users, likes, comments, shares, and conversions. Of course, once you have created a video or video series with the help of Knoxweb, you will have to optimize it properly if you want everyone to see it, and that is where Knoxweb comes in.

The Video Grabber Process

When you contact Knoxweb for video marketing with Video Grabber, a script and storyboard will be created and developed to map out what you are trying to convey in your video. Once a story has been decided on, the team from Knoxweb will go to work on an amazing video that will include rich keywords and keyword phrases built into the script. Search engines will be able to locate your videos with properly optimized content.

The content that is properly optimized for SEO in your videos will attract the search engines, however, unless you know how to use search engine optimization, it is best to leave your content up to the professionals from Knoxweb.

Rich Content is the Most Important Part of Video Marketing

Professional content writers in Knoxville are ready to take your products and services to an entirely new level with unique and fresh content that will light up Google and the other search engines. All of the professional content writers and professional blog writers from Knoxweb are trained to provide you with unique content that is created by born and bred American English speaking writers.

Advantages of Video Marketing

YouTube is owned by Google and that means when you produce professional videos on your website, you will be at the top of the list as long as your content includes keyword phrases and keywords that relate to the subject.

Videos that include keywords that don’t make sense to the content will hurt your chances on the search engines. Google loves educational, informative, and entertaining content that makes sense to the subject, and if video is added to the mix, you can’t go wrong. If that isn’t enough to convince you to include video marketing in your campaign, maybe the fact that your videos are evergreen will.

Videos stay on the web forever. Do a search, and you will find videos from 2005 that are still current and relevant to the product or service that the company is trying to promote. When you produce evergreen videos for your website, your ROI investment will continue for years, especially if you continue to optimize those older videos into your current online marketing strategies.

When you work with the team from Knoxweb for video marketing, digital marketing, SEO, SMO, website design, website development, and mobile website design, you will be getting a team of professionals that will take you from start to finish with a brilliant online marketing campaign that will put a smile on your face at the end of the year.

The All Important Business Blog

Once your campaign is complete, the real work begins. Knoxweb will come up with an online marketing campaign that includes a weekly or monthly blog that will help drive your videos to the top of the charts. Those blogs will be shared on social media, newsletters and in email marketing campaigns giving you an even bigger return on your investment.

If you would like to include video marketing into your digital marketing campaign, call or click and schedule an appointment with Knoxweb today. You can’t go wrong when you work with a company that has been around since 1996.

Call or click for your no obligation video marketing consultation today.

Social Media Advertising Are You Targeting the Right Audience?

social media advertising Knoxweb

Social media advertising is changing almost daily, and if you aren’t sure where to put your social media advertising efforts, it’s time to contact the team from Knoxweb.

Knoxweb has been in the web business for decades and has helped businesses just like yours create online marketing strategies that really work.

Social media is more than Facebook, and if you follow the Knoxweb blog, you will know that Pinterest, Snapchat, Instagram, Twitter, and YouTube could be more important than the number one social media site on the planet.

According to Knoxweb, planning your social media advertising strategy is the most important piece of the puzzle, and yes, social media is certainly a puzzle. Knoxweb can help you determine which social media sites will boost your Return on Investment, and what sites will do nothing for your ROI.

If you are putting all of your efforts into Facebook or Twitter, Knoxweb can perform analytics to determine what social media sites you should be posting on. For example, if you are targeting a female demographic, Pinterest could be the place to put your social media advertising dollars.

These days it’s much more than posting and commenting. Your social media pages need to be strong enough to sell your brand, your products, and your services. Knoxweb has the team to help you come up with a social media marketing strategy that will put you ahead of the competition.

Regardless of the platform, you should be including video into your social media marketing plan. Video is at the top of the list when it comes to posting, and if you aren’t incorporating it into your Tweets and posts, you will lose business. Ask Knoxweb how you can include video in your social media posts and your email marketing campaigns.

Facebook, Instagram, Snapchat, and Pinterest are great places to advertise your products and services. However, posting randomly on all of those sites without a plan could damage your reputation. If you aren’t sincere in your posts, users will defriend and unsubscribe without a second thought. Plan your posts carefully and target your audience.

If you are confident with posting, you may be ready to start paying for ads on Facebook, Twitter, YouTube, or Yelp. Targeting your demographic with social media paid ads is a great way to expose your brand. Talk to Knoxweb who can help you hone in on the best social media sites for your campaign.

Social media advertising really is the best way to target your market using proven techniques that the sites can provide for you. However, unless you are an expert, you may be missing the boat, especially if you didn’t get any results from your social media advertising campaign.

Knoxweb can help you come up with a strong social media marketing campaign that will give you results. Knoxweb can take care of everything from video to digital marketing, web development, and mobile web design, incorporating everything into a strong social media advertising campaign.

Although organic advertising still works, it’s getting tougher to be noticed by the search engines. For just a few dollars a day, you can target your demographic by age, gender, location, interests and more. With Facebook, Twitter and the other social media sites, you can choose who you want to target with inexpensive ads that will increase your ROI.

The social media advertising landscape is certainly changing with platforms being noticed by the search engines, and although the experts don’t think that Google includes social media platforms in its algorithms, no one can say for sure.

If you would like more information regarding social media advertising, digital marketing, web development or mobile web design, call or click and talk to the experts from Knoxweb who can come up with a strong plan to boost your online presence.

Call or click for a no obligation social media advertising consultation with Knoxweb today.

Online Marketing Strategies that Can Help Your Brand

If your online marketing has left your company off the front pages of Google and the other search engines, you need to reevaluate everything, especially if you aren’t incorporating SEO and SMO into your online marketing strategy.

online marketing

Knoxweb are the SEO and SMO experts and can turn your online marketing around with sound strategies that really do work. Knoxweb has been in the web business for decades and has helped thousands of businesses just like yours since 1996.

If you don’t have an online marketing strategy, you are losing business. You may think your slick direct mail marketing campaign is making you money, but in reality, if you aren’t incorporating other types of online marketing into your campaign, you are actually losing money.

When you schedule an appointment with Knoxweb for your marketing, everything will be looked at to determine where you should be putting your efforts. Knoxweb has the experience to lay out a plan that will increase your online presence.

Below are a few things you can do to boost your online presence.

Personal Branding

A successful business can generate momentum using branding techniques that will promote and increase brand awareness. With personal branding, you can form powerful partnerships that will increase your presence. Knoxweb will show you how to brand your business with proven techniques that will but a face to your organization.

Content Marketing

Content marketing can help you accomplish several goals at the same time. When you market your content with on site blogs and a powerful social media campaign, you can attract conversions, signups and downloads. By using your business blog, you can attract inbound traffic that you may not have been able to before.

SEO Search Engine Optimization

Search Engine Optimization is what the search engines use to help users find your business or organization. With a sound content development strategy, you can leverage your organic ranking using the structure of your website. Ask Knoxweb how you can use SEO in your content marketing to improve your ROI.

Conversion and Optimization

Most of the online marketing strategies are put in place to get more users to subscribe to your website. However, unless you know what they are doing when they get there, you really have no idea how your site is doing in terms of return on investment. By improving your conversion opportunities, or updating the opportunities you already have, you can increase your rates.

Social Media Marketing

You may not see your business in the Fortune 500 with social media marketing, but it is a great way to gain subscribers and fans. With great content, you can attract an audience while gaining brand visibility when you use effective social media marketing. When you incorporate social media marketing into your strategy, you have a better chance of boosting your visibility and your reputation.

Email Marketing

If you follow the Knoxweb Blog, you will know that email marketing is still a viable way to improve your ROI, and best of all, it costs very little. When you collect subscribers from your customer base along with social media fans and other online opportunities, you are encouraging repeat website traffic while facilitating better brand awareness.

All of the above tactics can go a long way in boosting your Return on Investment; however, unless you have the time and the experience, these tactics could end up costing you time and money. Knoxweb are the experts and can help you boost your online presence with practical and affordable web marketing tactics.

You won’t be disappointed. Call or click for an online marketing consultation with Knoxweb today.

Digital Marketing Tips 2018 That Will Boost your ROI

If digital marketing makes your head spin, it’s time to call the team from Knoxweb for a digital marketing consultation. Times have certainly changed since the advent of digital marketing, and if you aren’t up on the latest tips and tricks, you could be losing business.

digital marketing

If you subscribe to the Knoxweb blog and like us on Facebook, you will know that it is vital that you remain active across all channels, including social media if you want to stay ahead of the competition. Using proven digital marketing techniques with the help of Knoxweb will get you more likes, comments and shares. When you stay active you will also increase your chance of the all important conversion.

The World Wide Web is a million years from where it used to be, and now that mobile usage is taking over the globe, it is night and day from where it was even five years ago. According to Knoxweb, who has been in the digital marketing business since 1996, there are some tips that you can use to increase your presence on the web.

Create a Good Content Strategy

Online content marketing will always dominate internet. While traditional advertising will never go away, consumers are much more inclined to learn about a new product or service on the web. Potential buyers would rather read a blog or watch a video than be bombarded with pop up ads they aren’t interested in. Just make sure your content is unique. You want to come up with new content using video, text, and pictures that people have not read about or seen before.

Use Email Marketing more Often

Email marketing is still a viable form of advertising, and although it may have lacked a bit of luster a few years ago, it has made a comeback thanks to video technology and other digital marketing techniques that will increase your click through rate. Ask Knoxweb how you can increase your email marketing ROI with a sound digital marketing campaign that includes video.

Mobile technology has also improved email-marketing click through. Most people will open an email on their cell phone immediately. Think about that the next time you are trying to decide between a direct mail campaign and a digital marketing campaign.

Optimize for Voice

One of the biggest trends back in 2017 was the introduction of Virtual Assistants and Smart Speakers. These days Alexa is the most popular name in the household with voice recognition devices that allow people to search for things on a whim. Add voice search and Al phones to the mix and voice search is quickly emerging as the number one search method when people are at home or out and about.

Knoxweb recommends that you incorporate long tail phrases and keywords into your content. When a user does a voice search they’ll say, “Find small business digital marketing tips.” With the rise in popularity of these digital devices, voice search will certainly go along with the trend.

It’s All About Mobile

Knoxweb cannot stress the importance of digital marketing in 2018. Everything you do must be optimized. Your website content, including your e-newsletters and ads need to be fully optimized for Smartphone’s, Tablets, and Smartwatches. In 2018, you are committing business suicide if you aren’t catering to the mobile market. Not only does it hurt your presence on Google and the other search engines, but it also damages your business and brand.

Never be afraid to try something new and get out of the comfort zone. Coming up with new ideas for your online marketing strategy is the best way to improve your presence and your ROI. Not sure how? Call or click and talk to Knoxweb. The team of professional digital content marketing strategists can take your brand to the next level with sound digital marketing techniques that will increase sales.

Call or click today.

Why your Business Needs Pinterest in 2018

Business needs PinterestYour business needs Pinterest because it helps potential clients and customers find things. When you focus at least some of your marketing efforts on Pinterest, you will see an increase in your ROI.

Still not convinced? Below are a few more reasons Knoxweb recommends Pinterest for business.

In Demand Audiences

Sixty seven percent of people under 40 are pinners, which is up from 27 percent last year. Fifty four percent of women aged 34 to 55 are on Pinterest with 35 percent of users having an annual income of more than $100,000 a year. Hispanics and men are also joining, with over half of Hispanics on Pinterest joining the virtual billboard last year. Male Pinterest users have jumped to 120 percent this year as well.

Investing Pays off Long Term

Unlike other forms of online marketing, Pinterest pins last forever. When you pin something on your Pinterest business page, make sure that it is high quality. You want your pins to be evergreen giving you more bang for your buck.

Pinners Love Your Marketing

Another reason your business needs Pinterest is marketing. Two thirds of all content on Pinterest comes from a business, and it’s not a coincidence. People who use Pinterest want to connect with your brand, and when asked if they would rather follow a celebrity or brand, 83 percent chose a brand. The same is true for the beauty industry with pinners following their favorite beauty products as opposed to a famous makeup artist.

Pinterest Influences a Purchase

People who use Pinterest are loyal; however, that loyalty isn’t just limited to pinning and browsing. A large percentage of pinners use Pinterest when making a purchasing decision. Eighty seven percent of pinners have actually bought a product because of the virtual billboard with 93 percent using Pinterest when planning a purchase in the future.

Pinterest Drives Traffic

Second only to Facebook when it comes to driving traffic, Pinterest receives about 5 percent of referral traffic with Facebook driving nearly 25 percent of all referrals on the World Wide Web. Reddit, Google+, StumbleUpon, and Twitter each refer about a 1 percent share of the referral market.

Pinners Load Up the Shopping Cart

The average order from a Pinterest referral is $58.95, Facebook averages $55.00 in order value from referral traffic. Just another reason your business needs Pinterest for online marketing.

Trend Setter

Pinterest is a true trendsetter where users can catch a glimpse of what products have gone viral and which ones are about to, especially in the beauty, food, home and garden or fashion industries. Pinterest crawls the popular products and keywords in real time. When you incorporate Pinterest Pins into your marketing strategy, you track which products are hot, and which ones are losing traction. This is just another reason that your business needs Pinterest.

More Purchase Power

Nine percent of pinners make more money than non-pinners. Businesses who are trying to reach this demographic have a better chance on Pinterest as this audience spends less time watching television. You are also more likely to find them pinning than flipping through a magazine or periodical. You’ll spend much less when you Pinterest for business.

People Check Pinterest While Shopping

People use their mobile device while they are shopping. This makes it a powerful medium when it comes to online advertising. When you add high quality pins to your boards, you have a better chance of converting that pin into a sale.

Pinterest Inspires People

Sixty five percent of Pinterest users say they use the virtual billboard to collect and save things that bring inspiration to their lives, whether it is a great idea using a new product, or a video explaining how a new service works.

If you are still unsure, why your business needs Pinterest, call or click and schedule a no obligation social media marketing consultation with the experts from Knoxweb. Knoxweb has the tools you need to get your business to the next level with smart online marketing strategies that will boost your online presence and your bottom line.

Call or click for a no obligation consultation today.

Video Marketing with Video Grabber Will Improve Your ROI

video marketing

Video marketing is the most powerful form of digital advertising, and if you aren’t including videos in your blogs, social media pages and email messages, you are not reaching everyone you should be.

According to Knoxweb, video marketing should be at the forefront of your online marketing plan, and when you consider that YouTube is the second largest search engine on the planet, it should not be taken lightly.

Below are a few more reasons you should include video marketing in your advertising campaign.

Better Conversion Rates

When you include video marketing in your online strategy, you are converting users to customers. Recent research indicates that 71 percent of online marketers say that video conversion rates give a better return than other types of online marketing.

SEO

Utilizing video content will improve your SEO. Google owns YouTube and when you add videos to your online content, you have a 53 times better chance of being seen on the front page of the largest search engine in the world.

Consumer Attention

Video demands consumer attention more than text or photo based content. With the average attention span being 3 seconds, capturing your viewer’s attention in the first few seconds is the key. You have a much better opportunity to do that with video than you do with text.

Higher Engagement

Visual content is the best way to encourage engagement. When you consider what types of blogs and social media content you want to post, it is imperative that you consider video marketing with Knoxweb. When you include video in your posts more users will like, comment and share.

Better Optimization Opportunities

How much of your latest blog did your readers consumer? Did they come back to read it again, or reread certain paragraphs? Did they comment and share your blog post? Although it is difficult to answer those questions based on text, video is an entirely different story.

Video allows you to measure how many times your video was watched and your click through rate. With the feedback loop built in, you can gage your videos and know what is working for your business, and what isn’t.

Higher Retention

65 percent of viewers will watch over three quarters of your video, which is a much higher rate than text based content. With video, you can count on more people staying on your pages longer.

Email Click Through

If you worked day and night on that email copy that tells customers about your new product or service, you should add video. When you include video marketing in your overall marketing scheme, you will double your click through rates.

Accessibility

In the past, videos could cost thousands of dollars, but thanks to technology and Knoxweb, you can produce great video content with Video Grabber. These days videos are more affordable than ever and should be included in your overall marketing budget.

Emotional Connections

Video is the best way to connect with your audience on an emotional level. With video marketing, you can go beyond the traditional by adding music, powerful narratives, and relevant images that will increase your ROI.

If you would like more information regarding video marketing with Video Grabber, call or click and talk to a team member from Knoxweb. Knoxweb are the leaders in online content and can help you come up with a strong video marketing campaign that will get results.

Call or click for more information regarding video marketing with Knoxweb and Video Grabber today.

Text Messaging for Business Are You Doing It?

Text messaging for business is massive, and if you are not incorporating text messaging for business into your overall marketing campaign, your bottom line could be suffering.

text messaging for business

According to Knoxweb, text messages are the easy way to get the point across to clients and potential customers. It is simple and effective and will help your marketing budget. With text messaging for business, your team can get back to doing what they are supposed to do instead of following up on voicemail and email.

Mobile marketing is something you need to be doing right now, especially when you consider that there are four mobile devices for every computer. Text messaging for business is the best way to communicate with your customers and is the way of the future. However, it is much more than that.

Below are a few more reasons you should be using text messaging for business:

It’s Immediate

Unlike email or direct mail campaigns that need to be mocked up or printed, text messaging for business is immediate. When you send a bulk SMS message to your clients, you will see immediate results as well with over 90 percent of SMS messages being read within three minutes.

Mobile Friendly

It goes without saying that text messaging is mobile friendly, and if you follow the Knoxweb Blog, you will know how important it is for your business to be mobile friendly as well. SMS is compatible with nearly, if not all, mobile phones so you don’t have to worry about users being alienated.

Customers Love SMS

Text messaging is the best way to engage with your clients and customers, and with a 98 percent open rate, it is far better than email or voicemail. Most people text daily giving you one, if not the best, opportunity to engage.

Direct

Most people will not leave home without their Smartphone, and if they do, they probably go back to get it. According to Knoxweb, Text messaging is the most direct way to communicate with your clients and customers as your message is always within reach.

Simple

People are on information overload. Emails are left unread, leaflets tossed out and adverts ignored. Text messaging for business is simple and gets your message across in an instant. Most people will read a text message.

Trackable

Most mobile phone providers will let you know if your message was successfully sent. If you are searching for a more intelligent way to track your text messages, talk to Knoxweb about SMS marketing tools that allow you to see more detailed information regarding your business text message.

Lead Generator

With a shortcode, you can easily set up keywords for your business or organization. Advertise your keyword or keyword phrases on your website, your printed media or in your bricks and mortar store. This allows customers to sign up for your mailing list and subscribe to your website.

Up Close and Personal

Most direct mailboxes and email boxes are swamped with spam and junk mail. Customers will only read SMS updates from businesses that they want to communicate with. With text messaging for business, you are getting the right message to the right person.

Cost Effective

A smart text messaging for business campaign is affordable for everyone. You will see a healthy ROI, which is almost immediate. You can target your demographic without going over your marketing campaign.

If improving communication and boosting sales is on your marketing list this year, call or click and talk to the team from Knoxweb. Knoxweb has been in the business since 1996, and can help you with a marketing campaign that includes text messaging for business.

Call or click for more information regarding text messaging for business today.

Optimize Your Content with Expert SEO and Knoxweb

The best way to optimize your content is by hiring a company that knows how to do it. You can read all of the tutorials in the world, but unless you have the time to optimize your content properly, you could end up wasting time and money. You may think pouring your hard-earned cash into Google or Facebook Ads is the way to go, but unless you optimize those ads, no one will see them.

optimize your content

When you optimize your content with Search Engine Optimization, which is still as relevant today as it ever was, you are well on your way to converting those curious visitors into sales.

According to Knoxweb, 81 percent of buyers will begin with a web search with nine out of ten of those B2B buyers saying that they will find you when they are ready to buy.

87 percent of people in the United States who use the internet research products and services online before making a purchase and that was back in 2013. You can only imagine how much that figure has grown, especially with the onset of mobile phone usage.

Below are a few reasons you should optimize your content with a professional from Knoxweb:

It’s Not That Simple

SEO isn’t easy. SEO take time, and unless you keep up with the ongoing SEO trends, you will hurt your business. An effective Search Engine Optimization strategy covers more than content. Specific to your site, technical considerations may be an issue as well. Local SEO, RankBrain, and Social are just a few of the ranking factors that are occurring with SEO. Knoxweb can recommend the best strategies for your company moving forward with a sound marketing plan to optimize your content.

Even if you have read the top five articles on Search Engine Optimization and spent your nights pouring over SEO books, you won’t become an expert overnight, especially with Google continually rolling out minor and major algorithm changes. That doesn’t even include the secret changes. RankBrain is at the top and Google didn’t let anyone know for quite a few months. SEO experts pay attention to the algorithms and understand how they affect your results in the search engines. SEO experts also understand those top-secret updates as well.

Mistakes Can Hurt

Not all Search Engine Optimization is good SEO. Some SEO tactics can harm your ranking in the search engines. In fact, bad SEO tactics can get you in trouble, as Google will penalize those who:

  • Use artificial backlinks
  • Use keyword stuffing
  • Use cloaking
  • Use someone else’s content

The Right Stuff

Knoxweb has the right tools and resources to develop a thought provoking SEO campaign using advanced analytics with premium keyword research tools providing greater insight and better context with keyword relevance and search volume. SEO experts invest in software that will improve your Search Engine Optimization with the best applications for your needs.

Analytics

With Knoxweb, you can see the results of your efforts. Knoxweb understands keywords and placement and will show you what will help and what won’t. This invaluable information allows Knoxweb to improve your efforts with the ultimate impact for your target market.

Keep Track of the Competition

Competitor analysis helps you see your SEO efforts. Knoxweb will identify what strategies can set you apart from your competitors. The experts understand what has and hasn’t worked with sound tracking software that will keep you ahead of your biggest competitor.

Knoxweb can optimize your content with proven and effective SEO tactics that will improve your ranking. Call or click today.

A Professional Business Blogger Can Boost Your Bottom Line

A professional business blogger is the way to go if you are having trouble keeping up with your business blog. You may have started out feeling great about your business blog, but if it is cutting into other tasks, you may want to consider hiring a professional business blogger from Knoxweb.

professional business bloggerWhen you opened your doors, a professional business blogger probably wasn’t the first thing, or even the tenth thing that you thought about when you laid out your online marketing plan. If you even had an online marketing plan in the first place.

Share and Share Alike

A professionally written business blog should be at the foundation of your online marketing strategy. With a properly optimized business blog, you can share your content with social media and email marketing. You can even share a snippet of your blog in a direct mail marketing campaign.

Optimization is the Key

A professional business blogger from Knoxweb will write your articles and content using properly placed keywords and keyword phrases. Google will pick up those keywords and phrases when someone is searching for your products and services. The more helpful your content to the user, the higher your rank.

You Will Become an Authority

Regardless of your product or service, being an authority will increase your ranking on the search engines. If you are considered an influencer in your industry, people will take note. Your competition may even subscribe to your business blog just to see what you and your company are up to.

Why Blogging Works

If you subscribe to the Knoxweb Blog, you will know that blogging is extremely powerful, especially when combined with social media. A professional business blogger understands social media marketing and will target your demographic with educational, entertaining, and unique posts that will drive traffic to your website. With a professionally written blog, you will see results.

Why You Shouldn’t Be Blogging for Your Business

It takes time and commitment to post a weekly, or even a monthly blog. Some businesses have a tough time keeping up with quarterly blog posts. A professional business bloggers job is to write for companies just like yours. Professional business bloggers have the time to do the research and have the experience to optimize your blog posts.

Develop a Loyal Following

A professional business blogger will help you and your brand develop a loyal following. Because your blog will focus on a specific topic that pertains to your business, subscribers will continue to come back for more. With a professional business blogger, you have a better chance of users liking, commenting, and sharing your business blog.

Target Your Market

With a professionally written business blog from Knoxweb you can target your demographic. By discussing your products and services and your industry, you will be putting the name of your company out there to the people who are looking for what you are selling.

Website Traffic Booster

A professional business blogger can help boost your website traffic. Knoxweb explains that because your website is in a different section, or on a totally different site, a secondary location will help you target new potential customers. With properly placed links, your click through rate will improve.

Get Up Close and Personal

A professional business blogger from Knoxweb knows how to add personality to your posts. You may very well know all there is to know about your products and services, but unless you throw some personality into the mix, your blog will appear dry and boring. A good blog writer knows how to inject some humor into the mix without going off the subject at hand.

Stop spending hours of time and money coming up with ideas for your blog and call the experts from Knoxweb. Knoxweb has been in the business of blogging since 1996, and can help you come up with an online marketing plan that will optimize your content, including your business blog.

Call Knoxweb today and start seeing results with a professional business blogger. You will not be disappointed.

Call or click today.

Facebook Ads Are They Working for You

Facebook Ads

Facebook Ads seem to work. All you have to do is scroll through your thread and find dozens of ads with thousands, sometimes millions, of likes, comments, and shares. Are you getting the same results? Are Facebook Ads working for your brand?

According to Knoxweb, some businesses tend to jump into the deep end when it comes to Facebook advertising. The social media marketing experts recommend that you start slow. Build your audience and see what kind of response you’ll get. Wouldn’t you rather spend $3.00 and reach most of your target audience instead of spending $50.00?

Facebook offers advertisers all kinds of options when it comes to creating Facebook Ads. However, if you aren’t sure where to start, those options won’t mean much. It’s important to do your research. Find out what the competition is doing. If they are well received on Facebook you may want to look closer at their Facebook Ad campaign.

When you create your Facebook Ad campaign start with a story. Thoughtful and entertaining advertising goes a long way when it comes to more views, likes, and comments. A good ad campaign will also increase your chances of a better ROI.

Knoxweb recommends that you stay away from in your face advertising. Even if you are only spending a few dollars your Facebook Ads, you don’t want to offend your limited audience. If buy, buy, buy is all you want to say in your ad you may want to rethink your strategy, especially if you plan to create a larger campaign based on your previous low budget one. People have good memories, especially when it comes to a product or service. Starting out with an in your face sales campaign is the easiest way to turn your followers off. Some may even stop following you all together.

Plan your campaign, write your script, and get it right. It may seem simple enough, but you would be surprised at how many businesses and organizations don’t spell check before boosting their posts. Facebook is full of poorly written ads that are full of mistakes. You want to make sure that your ad is easy to read before you post.

Don’t forget to include photos in your Facebook Ad. Photos will improve your click through rate and give you a better Return on Investment. Include photos of your campaign focus and link them back to your products page. Make sure to include a description with each photo. People are easily confused. You want to be clear and concise when it comes to everything you include in your Facebook Ad.

If you follow the Knoxweb Blog, you will know that Video is the most loved feature when it comes to social media ads. People are more inclined to click on a video and read your post then they are a photo. Ask Knoxweb how you can incorporate video into your overall online marketing campaign with well-produced videos from Video Grabber.

Of course, advertising on Facebook isn’t the only way to market your business on social media. Knoxweb can help you target your market with social media marketing campaigns that can boost sales.

If you would like more information regarding Facebook Ads or any other type of online marketing, including social media marketing, call or click and talk to the team from Knoxweb today.