Category Archives: knoxblog

6 Ways to Promote Your Business Online in 2018

promotebusinessonlinePromoting your business online can be difficult. In fact, a business that has a lot of competition will find it nearly impossible to be successful in a sea of the same products and services. With Knoxweb, you won’t have to survive with the rest of the school of fish. 

Promote your business online and you will see results. Some business owners believe it is okay to throw up a website without promoting it. Believing so is committing business suicide. You may have the most beautiful mobile responsive website, but if you aren’t promoting it, you will lose money.

Below are 6 Ways to Promote Your Business Online

1. Focus On Value When You Promote Your Business Online

Customers and clients could care less how wonderful you are. What they care about is value. What are they getting for their dollar? Your conventional and online marketing needs to focus on problem solving and how you can make your potential clients live a better life. If you sell weight loss products or services, focus on how you provide better health instead of the product itself. People are looking for fulfillment whether it’s to save money or feel better.

2. Promote Your Business Online with Multiple Digital Platforms

Your followers on Facebook or Twitter may not be on your email list, so you won’t have to fret much about duplicate messages. If you follow the Knoxweb Blog, you know how annoying duplicate posts can be to your audience.

Hang out where your demographic is whether it’s Facebook, LinkedIn, Twitter, Pinterest or YouTube. Repurpose your content using multiple formats. This allows you to expand your reach and fan base while avoiding duplicate content all over the web. Try repurposing how to videos for YouTube or take some thumbnails from your clips and use them in your blog posts.

Don’t forget conventional advertising. Incorporate your digital marketing into print using business cards and direct mail. This way you will attract potential customers who aren’t web savvy.

Connect with Industry Influencers

Build beneficial relationships with those who have a social media following. Approach those who can share authentic and real information about your products and services. If you run a restaurant, ask a reviewer to come in and have a meal. In return you can exchange links with the person who blogged about your eatery. The possibilities are endless when you connect with people who are involved in the same industry that you are.

Connecting with the experts in your industry paves the way for others to see your social media pages as a place to go for relevant information about your products and services. Ask Knoxweb how you can show off those influencers with professional clips using Video Grabber.

Curate Content and Promote Your Business Online

When you curate something, you don’t copy and paste. When you curate content, you are writing about what you discovered. If you are writing a blog, talk about what you have learned and include a link. A ping back lets the site owner know that you shared his or her link. This draws them back to your website, which will hopefully create engagement. Don’t forget to tag the person or company you are talking about on your social media pages when you share pictures, videos or other content. When you share posts, others just may share you content, tweets and posts as well.

Free Publicity When You Promote Your Business Online

Any time your business is mentioned in the media it’s a good thing. Not only does it make you look like an influencer, it also gives you some clout. Create newsworthy articles with press releases to online media and local outlets. If you are Tweeting or posting a new product or service and you want media attention, include a video. Video is one of the best ways to catch the eye of the press.

Be The Go To When you Promote Your Business Online

When you share trends, news and resources about your products and services you are referencing to other brands. Knoxweb recommends that you use Google Alerts and share the information on your social media sites. Tweet your favorite trends or a story related to your industry to attract more fans, likes, comments and shares.

If you would like to promote your business online but don’t have a clue where to start, call or click and talk to Knoxweb. Knoxweb will help you promote your business online with sound strategies that really work.

Call for a no obligation consultation today.

Social Media Marketing Love it or Hate it You Need It

Eliminating your social media marketing is like shooting yourself in the foot. Of course, it takes time to commit to social media marketing but the results are well worth it.

I’m Fed Up With Social Media Marketing

social media marketingIf you are sick and tired of Tweeting and posting, it’s time to call the professional team from Knoxweb. Knoxweb has been in business since before social media existed. Because of this, you will see results when you work with Knoxweb.

Unlike some web development and web design companies, Knoxville pays attention to the trends. Some digital marketing companies claim to do it all, but when it comes to social media marketing tend to fall short using automated responses that are generated on all social media platforms.

No one wants to see the same post on Twitter, Facebook, Pinterest, or LinkedIn. By tailoring your posts and comments to your brand and your audience, you will see a better ROI.

Social Media Marketing Gives Me a Headache

Okay, Knoxweb gets it. With so many social media platforms available, it’s tough to narrow down the ones that fit your business model. If your target market is men between the ages of 18 and 25 Pinterest may not be the best place to put your efforts.

Knoxweb has a team of online strategists who will examine your brand to determine what social media sites would work best for you and your business. Using analytics and data, Knoxweb can narrow down your sites because when it comes to social media, it isn’t always a numbers game.

Start Slow for Social Media Marketing Results

If you haven’t been using social media, or rarely do, don’t go hog-wild. Random Tweets and posts aren’t going to get you anywhere. People may talk about you, but not in a good way.

People hate being bombarded with salesy posts and Tweets that are redundant. If you are hawking your products to people on social media, you are going about it the wrong way.

Social media isn’t about the hard sale. Marketing on social media is about getting people to like and trust you. Social media is about caring and sharing. If you care about your fans and followers, you will see results, results that count, especially when it comes to return on investment.

How To Make Social Media Marketing Work For You

Target your Audience-As mentioned above, it is imperative that you target your content. If you own an art gallery, Instagram and Pinterest are must have accounts while someone promoting a carpet cleaning business would have better results on Facebook or Twitter.

Use Images and Videos-Research shows that people are drawn to pictures and videos that evoke emotion as emotions are what attract people to your business. If you are in a competitive industry, visuals are the way to win over the competition. With images, videos and graphics you will appeal to readers while growing your fan base.

Write Captivating Headlines-The best way to win over your audience is to wow them with your headline. Use shocking statements or ask a question. Let people know what your post is about at the get go for better results. Just make sure you supply your fans with enough information to let them know what your post is about.

Never Oversell Social Media Marketing

Although social media is one of the best tools to showcase your business, too much selling will turn away your viewers. So much so that most will unsubscribe, defriend or even block you. Focus on information that fans and followers can use. Provide tips and how to videos for your products and services.

Show Off Your Personality with Social Media Marketing

If you want to stand out from the crowd of competitors, you must show your brands personality. Whatever you are selling, make sure your posts distinguish you from the competition. Write posts that reflect your company and what your brand is about, just be careful not to get too personal. People are on your business page to learn about your products and services, not what you had for dinner the night before.

When it comes to social media marketing it pays to be smart. Call or click for smart social media marketing from Knoxweb today.

Are You Still Doing Digital Marketing Yourself?

Doing your own digital marketing isn’t the smartest thing in the world. Not only does it take you away from your job, but it could also hurt your business.

digital marketing

Knoxweb are digital marketing experts whether you want to improve your SEO or build a mobile responsive website. When it comes to making a difference on the web, Knoxweb will help you get there.

What Knoxweb Has to Offer for Digital Marketing

Since 1996, Knoxweb and the team of experts have shown businesses how to incorporate the digital world into their conventional way of thinking. Most web development companies in Knoxville have gone by the wayside because they didn’t keep up with technology.

The team are highly skilled and on the cusp when it comes to new ways of digital thinking. From web design and development to search engine optimization, social media marketing, professional blog writing, and video production, Knoxweb is the only name to consider for all things digital.

You Already Have a Great Website

You may have an awesome website that is mobile responsive and easy to use. However, if no one sees it, your business won’t grow, in fact, it could suffer for it. Your competitor may have a simple mobile responsive website that isn’t half as great looking as yours, and while this may have you scratching your head, there is one simple explanation, digital marketing.

As digital marketing experts, Knoxweb has the tools to grow your business with SEO tactics that are up to date and current. If you follow the Knoxweb Blog, you will know how search engine optimization has changed over the years.

How Do I Make Digital Marketing Work for Me?

For digital marketing to work for you and your business, you need to advertise. Whether you purchase Google Ads or incorporate social media marketing into your business, advertising is a must in the digital age.

With so many advertising avenues available, it takes an expert to locate the best avenues for your marketing dollars. Knoxweb will analyze your date to determine where your ad dollars would work best on the web. If your target market is female, Pinterest may be a better option than Facebook. If you are targeting millennials, Instagram or Facebook may be the place to put your cash.

Digital Marketing is More than Emails

These days digital marketing is more than sending out an email blast. In today’s world, consumers are turning to their Smartphone’s to answer text messages from small and large businesses. Whether you are a dentist reminding patients about a dental appointment or a clothing designer who is releasing a new line, text messaging for business is the best way to connect with consumers. Adding video to your text messaging will also boost your return rate, as everyone loves video. According to Knoxweb, video is more popular than text.

Professional blogging is one of the keys that opens the floodgates when it comes to search engine optimization and digital marketing. With well-written blogs, your content can be shared all over the web increasing your rank. Google and the other search engines love fresh content. Adding a new entry every week to your website will boost your rank.

I’ve Tried Digital Marketing Myself and it Doesn’t Work

Unless you are an SEO expert or a wizard at building mobile responsive websites, you haven’t tried it all. Search engine optimization takes years of know how. The professionals from Knoxweb are SEO experts and have the knowledge to help you climb to the top of the search engines.

Even if you consider yourself to be a professional writer, you won’t get a lot of subscribers if you don’t know SEO or SMO. Every writer from Knoxweb has been trained to add thoughtful keywords and keyword phrases into the text. This allows Google and the other search engines to locate you and your business.

Social media marketing also takes experience. If you think random Tweets and posts will get you more business, think again. It takes a well thought out plan to win the hearts of social media fanatics.

A Professional Touch with Digital Marketing

It takes a professional touch when it comes to digital marketing. Call or click and schedule a no obligation consultation with the experts from Knoxweb. You really will see a difference in your numbers.

Call or click for a consultation today.

8 Tips for Local Link Building in Your Community

Local link building has certainly changed. Knoxweb explains that you can no longer purchase a bunch of links to build your following. If you do, Google will punish you for it.

local link building

Knoxweb has been in business since 1996, even before local link building existed and has some local link building advice for your online presence.

1. Military or Alumni Discounts for Local Link Building

Offer local college and university discounts. Create a landing page that explains the discount that will allow you to reach out and share links. Military discounts work the same way, but require a bit more work for local link sharing. Talk to the American Legion or the Veterans Associations’. Build a landing page and start attracting more clients and customers using discounts for local link building.

2. Local Meetups for Local Link Building

A virtual gold mine of untapped local links, Meetup.com is the best place to check out active groups in your area. Search for groups that your industry relates to before branching out to other groups in the area. Look for groups that need a location spot for meetings, offer your facility, and you’ve got a new local link.

3. Sponsorship’s for Local Link Building

Offer to sponsor local groups with cash or refreshments. You could even offer a scholarship at the local university sealing the deal for your local link exchange. Offer to sponsor a local sports team or start a bowling team for the local league. The possibilities are endless when it comes to sponsorship’s for local link building.

4. Host a Party or Community Event

Thanks to social media, you can throw a party or an event and invite the entire community. It really is a great way to build local links. Knoxweb recommends that you check out what the other local businesses are doing and what works for them. Maybe an annual Chili cook-off or Holiday market for the local artisans to start the ball rolling for your annual community event.

5. Create a Page for Local Resources

A local resource page is the place where you can share information about your business. Something more personal about your favorite restaurant or place to shop. When you create a resource page, it’s much more than link trading with the dentist next door. Ask Knoxweb how you can create a local resources page for local link building.

6. Local Awards for Local Link Building

It would be safe to say that your local community has a local business award, nearly every town does. They could be crowd favorites or specific. The awards could even be for local community service. Do your research and find out what you and your business could be eligible for. Also, find out how you can be nominated and get to work as winners, placers, and runners up will usually be rewarded a link and as a result, be successful at link building.

7. Take Advantage of Business Relationships

Unless you just opened your doors for business, you probably have made quite a few business relationships with companies in the local area. Take advantage and ask for a link share, or better yet, offer to feature them in a future blog. You’ll be amazed at how much better the relationship will be when you start local link building with your business buddies. Even if the business is not related to your industry, you can still utilize the link from a friend who owns the bed and breakfast down the street.

8. The Local Celebrities for Local Link Building

Feature a local figure on your website. Create a landing page for the mayor’s upcoming election, or go live on Facebook with the famous actor you play golf with. If you go to church with the local mayor or play in a classic rock band with a former rockstar, you can bet they will love to participate in local link building. Don’t know anyone famous? Ask your friends or customers because networking helps if you want to attract the local celebrity community.

Local link building won’t cost you like it did in the old days. Use the tips above and don’t forget to contact Knoxweb for a no obligation digital marketing consultation. As a result, your following will grow when you connect with local link building for digital marketing.

Call or click and schedule a no obligation local link building consultation with Knoxweb today.

SEO is it Still Relevant in the Digital World?

SEO, or search engine optimization is still relevant, however, if you follow the Knoxweb Blog, you will know that SEO strategies have changed over the years.

Search engine optimization

SEO and Digital marketing have been named the golden eggs for troubled businesses. While digital marketing used to be a revenue center, it has become a real cost center.

What used to be free on the web now costs and it isn’t cheap. Some SEO experts will charge an arm and a leg promoting their ability to get you at the top of the search engines.

SEO isn’t about Stuffing

Back in the day, digital marketers believed that more was better. Google got wind of that real quick creating algorithms to punish business owners who stuffed their content with keywords that made no sense.

Back in the late nineties and early 2000s, search engine optimization was affordable, sometimes free. Google killed the SEO dream with its algorithms and rules. Google and the other search engines want informative content that makes sense. That is what search engine optimization is like in today’s world.

SEO Today

According to Knoxweb SEO is very different than it was a decade ago. While some web design companies are claiming that SEO is dead, Knoxweb doesn’t agree.

Google changes its SEO algorithms quite frequently and just wants to make sure that users are getting what they are searching for. Google is smart and knows when to flag text that is unhelpful.

SEO Tips that Help in Today’s Digital World

Unique Fresh Content

Beware of anyone on the net selling blogs for next to nothing. In most cases, you will receive duplicate content. Google knows when content has been copied and pasted. If you use someone else’s, your rank will be affected. Knoxweb has a team of professional content writers that provide businesses just like yours with unique and thoughtful content that will boost your ranking.

Content that is Useful

Users are searching the net for a purpose and a reason. They want the right answers to the questions they are asking. Make sure that your content is useful. You want to make sure that your content answers a specific question or query.

If you are writing your own content, answer a question that you would ask Google and go from there. Useful content is by far one of the best ways to boost your SEO.

Keyword Specific SEO

Using specific keywords and keyword phrases will help people find your products and services, however, be careful of keyword stuffing. A professional content writer from Knoxweb has the experience and expertise to create compelling content that is integrated into your content.

Knoxweb would never use dozens of keywords in one blog or page. Consequently, your ranking goes up as the writing team concentrates on two or three keywords in each blog or piece of content.

Research your Keywords

In case you didn’t know, keywords and keyword phrases should be researched. A good professional content writer knows how many times someone is searching for a web design company in Knoxville. With keyword research you know the volume of your searchers, where the live and how competitive your keyword is.

Content Marketing

Booming in 2018, content marketing is the biggest part of search engine optimization, but not the only piece of the puzzle. By incorporating on page and on site SEO into your existing content your ranking could go up. Ask Knoxweb about a website upgrade that can fix your site speed, links, URLs, code, and images. Google and the other search engines will pick up any new additions or changes to your website.

Backlinking for SEO

Continue to use and ask for quality links to your website. If Bon Appetite is linking to your cooking site, it will have a much better affect than your Facebook Page will. With that being said, small steps will get you there so keep posting and tweeting.

If you would like more information regarding SEO, digital marketing or a website upgrade, call or click and talk to the team from Knoxweb.

Knoxweb understands the internet, and will help your business grow. Call for a no obligation SEO consultation today.

Video Marketing with Knoxweb and Video Grabber for Success

Video marketing is an essential part of every digital campaign.

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With video marketing, you can produce amazing unique content that will capture the eye of your clients and your potential ones. Marketing with video is the only way to go.

Why Video Grabber for Video Marketing

Unless your visitors are speed readers, digesting information will not be as effective as it would had you used video marketing. Custom made videos from Knoxweb help get the message across with information that is informative, educational, and unique.

Although video shouldn’t replace your text, it is an excellent way to complement your written content while strengthening your message at the same time.

Why Can’t I Just Produce my Own Content?

Of course, you can go Live on Facebook or create your own videos for YouTube. However, unless you have the SEO and SMO skills to optimize your video content, nobody is going to see your slick videos.

Knoxweb has been in the marketing business since 1996, and has a professional team of content producers that will help you write and produce your videos from start to finish. When you work with Knoxweb, your videos will reach a larger audience.

Video Grabber and Knoxweb for Video Marketing

Regardless of your needs, Knoxweb has the team to help get you there. Consequently, your professionally produced videos will attract viewers, more likes, and more shares. You will see a better click through rate and an increase in your ROI with video marketing.

The in-house team from Knoxweb handles the concept, script writing, the production, and the design. Knoxweb will also edit and help you distribute your new video content.

What to Expect from Video Grabber for Video Marketing

When you choose the direction that you want to go for your video marketing campaign, you can get started on the concept. Knoxweb will highlight the strengths of your business while optimizing your brand. The team can even produce how to videos and testimonial videos or  help with product demonstrations.

Knoxweb has the team to help you create thoughtful videos that will boost your search engine optimization and your social media optimization.

Video Marketing is More Affordable than you Think

These days you can afford videos for your business. Video Grabber was created to fill the void helping large and small clients with an affordable option. Video marketing is the best way to get your message across to clients who are looking for your services.

Although you may think it is cheaper to grab your phone and shoot a customer review, you have to have the knowhow and the experience to optimize your videos.

I Have an Idea, Now What

If you have an idea for a campaign, but aren’t sure where to started, talk to Knoxweb. With a no obligation video marketing consultation from Knoxweb, you will be on the right track to success.

Call or click and schedule an appointment with the video marketing experts from Knoxweb. With Knoxweb and Video Grabber, you really can reach the lion’s share of the market. This improves your sales and end of year earnings.

Call Knoxweb for a no obligation video marketing consultation today.

Digital Marketing even if You Are Land-Based

Digital marketing is something ALL business should be incorporating into their overall marketing strategy.

digital marketing

Even if you aren’t an online business, you still need to use digital marketing to boost your advertising efforts. If you aren’t marketing your business online, no one will be able to find your bricks and mortar store.

Why Digital Marketing is Important

Subscribers who follow the Knoxweb Blog know the importance of digital marketing. Even land-based businesses need to be focusing their advertising efforts into online marketing.

What You Need To Know about Digital Marketing

Mobile Mobile Mobile

Over 50 percent of consumers are browsing for products and services on a mobile device.

Knoxweb has explained the necessity of mobile, and if you haven’t gone mobile, you are frustrating and alienating potential buyers. Furthermore, Google will penalize you, reducing your rank in the search engines.

Micro-Moments

Impulse shopping. Everyone does it. With the portability and accessibility available on mobile devices, digital marketing cannot be ignored. Most people have the attention span of a fly, and your business needs to capitalize on that.

Your business needs to focus on micro moments to fulfill a potential buyers needs. Ask Knoxweb about a platform that allows you to cater to your customers 24 hours a day, seven days a week.

Using Apps in Digital Marketing

Knoxweb are the mobile app experts. Since 1996, Knoxweb has been learning the technology to help businesses grow with web design and web development solutions, including mobile app technology. These days customers are tending to go to an app as opposed to a browser. Talk to Knoxweb about a mobile app for your business.

Connection is a Must

These days your business must be connected to anything and everything. From Smart Home Technology to making phone calls and sending notifications, the internet is the key to success. Your business needs to show up everywhere. That won’t work unless you incorporate smart digital marketing solutions into your brand.

Brand Management Using Digital Marketing

Branding a business is much different than it used to be. Business cards used to be the key to a successful connection that could lead to new clients and customers. However, in today’s world you must optimize using conventional and online tactics that work together. Everything is connected.

Following Through

A good digital marketing campaign must include follow up. Knowing what happens after the purchase is just as important as what happens beforehand. Every step of the process needs to be analyzed to determine what works and what doesn’t. Following up on every purchase and responding to a bad review assures good customer relations in the future.

Live Streaming and Digital Marketing

Everyone loves to peak behind the scenes. With Facebook Live and other online streaming platforms, you can give potential clients and customers a look at your business. Go live with a new dish from your eatery or show your plumbing company customers what not to put down the sink.

Digital Marketing and Text Messaging for Business

Five years ago, text messaging for business was rarely used. These days it’s more important than ever. Consequently, sending consumers that purchase your products and services a text message is the best way to receive a response. Consequently, text messaging for business increases your end of your year sales, regardless of your industry.

Endless Opportunities with Digital Marketing

The opportunities are endless when you incorporate smart digital marketing into your overall marketing strategies. Every business needs an online platform to let people everywhere know that you exist.

If you would like more information regarding digital marketing, web design, web development, look no further than Knoxweb because Knoxweb have what it takes to build your bricks and mortar business into an online company that will yield results. All you have to do is call or click.

Make your presence known with sound digital marketing strategies that work. Call Knoxweb today.

More Digital Marketing Mistakes that Will Kill Your Business

Even in today’s digital marketing age, it’s tough to keep up with technology. The times they are a changing and that is certainly the case when it comes to digital marketing.

digital marketing

Digital marketing is important. If you have been following the Knoxweb Blog, and you should be, you will know how your online presence is affected by everything you do, from your social media, to your conventional marketing. Even your direct mail campaign can affect your online presence.

Below are some more digital marketing mistakes to avoid at all costs.

Putting Your Audience in One Box

Every customer has a different need or want. Two potential clients may be curious about your products or services, but they are certainly not the same. Identify your users and understand who your target audience is. Without properly identifying your customers, you will never be able to customize your message.

Being Inconsistent with Digital Marketing

Poorly managing your digital marketing efforts will hamper your end of year earnings. Ask Knoxweb how you can simply your online marketing strategies with sound techniques that work. Segment your email lists and don’t forget to keep up to date with your social media. If users are liking, commenting, and sharing your content, you must engage.

Being Spammy, Aggressive or Scary with Digital Marketing

If you are managing your digital content and monitoring user behavior, don’t be a stalker. First of all, don’t reveal your actions by saying, “We noticed that you are interested in our new HVAC system. Let’s have a chat!”Interact, but don’t be creepy about it. Slowly get to know your users before you shove your message down their throats.

Being Socially Inept with Digital Marketing

If your business is actively tweeting and posting on Facebook, Twitter and Instagram, being social is important. Steer clear of bragging your services and communicate. Listen and engage. Learn what your clients and customers want and what they don’t want. Nobody wants to be sold to on social media. As Knoxweb has mentioned in previous blogs, make sure to address negative comments. Even more so, address those comments and do not delete.

Not Producing Fresh Content

Focus on new content that is consistent with what users want. Create unique content based on questions that your followers have asked. By writing blogs, tweeting and posting content based on user’s questions and posts, you will have a better chance of attracting new users while engaging with new followers. Consequently, you will be come popular.

Ignoring New Digital Marketing Technologies

Knoxweb has been in the digital world since 1996, and for that reason, is always ready for a challenge. Consequently, with the rise of video marketing, building video clips into your overall online marketing plan is a must. Video Grabber is a tool used by Knoxweb that incorporates video marketing with other digital marketing platforms. Ask Knoxweb how Video Grabber can work for you and your business.

Assuming Everything is Fine

If you are basing your SMO and SEO due to assumptions because you have thousands of fans, comments, likes and shares, you are not going to get anywhere with your digital marketing efforts. Knoxweb has the tools to monitor performance while conducting tests to measure the performance of your search engine monetization and social media optimization.

Online marketing isn’t something you can pick up overnight. Besides, there is not a Digital Marketing for Dummies book, well, if there is, you can bet you won’t be able to do what Knoxweb can do.

If you would like to tighten up your digital marketing strategies and come up with a solid plan, call or click and talk to the team from Knoxweb. Knoxweb knows what it takes to get you to the top of the search engines, and as a result, will finally help you get there.

Call for a no obligation quote today.

5 Social Media Marketing Mistakes to Avoid

Social media marketing is tricky at best. Whether you are an established corporation or a small business, making your brand known on social media is essential.

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Social media marketing is crucial, and if you follow the Knoxweb Blog, you will know that SMO, or social media optimization plays a huge roll in your online presence. However, some social media marketing mistakes could hurt your brand.

1. No Social Media Marketing Plan or Strategy

Better results are achieved when you approach your social media as a strategy. Most businesses go into the process with gusto, making business profile pages, adding great content and attracting followers. However, if you aren’t responding to likes, comments and shares, you will not have a social media presence.

Planning your strategy is vital. Knoxweb has the tools you need to customize a social media marketing plan that yields results.

Knoxweb recommends that you:

  • Plan Goals
  • Target your Audience
  • Create a Team
  • Plan Time Spent Wisely
  • Plan your Tactics

Social media takes time. Achieving goals on social media is easy with the team from Knoxweb.

2. Not Targeting Your Audience on Social Media Marketing

Knowing your audience is essential. Succeeding in social media takes hard work, but is well worth it in the end.

By analyzing your social media analytics, you can determine who your target audience is. Knowing your fans and followers helps you hone your advertising skills. When you target your audience with the help of Knoxweb, you will see results.

3. Not Dealing with Negative Feedback on Social Media

Never address negative comments with lame excuses. Thousands of companies don’t address negative comments at all. Negative feedback does not destroy your reputation, in fact, it helps it.

Instead of saying, “I’m sorry,” or ignoring the negativity all together, start a conversation. Your brands shortcomings with be identified when you comment on feedback, even if it’s negative. Although most customers will not expect an apology, they do want to know that your company backs up its products and services.

Never delay your responses when dealing with negative feedback. Engage as quickly as possible and avoid engaging in personal attacks.

4. Not Making Your Presence Known on Social Media

Social media marketing is all about people because people like people. Faceless businesses are out of place on Facebook, Twitter and the other social media channels. Profiles that have a personal touch will attract more fans and followers. As a result, you will get more likes, comments, and shares.

Make your responses personal and avoid a standard corporate response. Direct your comments personally to the person who has commented. If the comment is negative, keep your emotions to yourself. Most situations will resolve quickly when addressed ASAP.

5. Not Using Customer Service and Social Media Marketing

Social media has taken customer service to a new level with brands using social media as a stepping-stone to cross selling and up selling. Aside from sales, social media online customer service, helps calm and retain customers who are not happy with your products or services.

Ask Knoxweb how you can merge your customer service with your social media marketing efforts. You will be amazed at how much you will see a jump in your ROI.

Social media marketing is a business, because attempting it yourself is a mistake that you do not want to make. Call Knoxweb for a no obligation social media marketing consultation.

It pays to be smart with social media. Call or click for a no obligation consultation today.

7 Digital Marketing Mistakes and How to Avoid Them

Digital marketing mistakes are not only embarrassing, but costly as well. If you make digital marketing mistakes on a consistent basis, you will go over your marketing budget.

digital marketing mistakes

Digital marketing mistakes are dangerous. If you follow the Knoxweb Blog, you know that professional digital marketers understand the pitfalls of online marketing and have the experience and expertise to avoid digital marketing mistakes.

Below are a few ways you can avoid digital marketing mistakes.

1. No Clear Goals Set in Your Digital Marketing Campaign

The biggest mistake businesses make is not having a clear plan. Writing down and discussing your goals with your team ensures a successful campaign. Ask Knoxweb how you can define your targets and create online KPIs with sign ups and submission forms.

SMO, SEO and other online digital marketing will be discussed when you schedule a marketing meeting with the experts from Knoxweb. Knoxweb has been in web and conventional marketing business since 1996, and understands the ever-changing world of digital technology.

2. Not Following KYC

Know Your Customer, or Consumer, is what the KYC principle is based on. By understanding the psychographics and demographics of your target audience, you can hone in on your digital marketing.

Number two on the list of digital marketing mistakes means that you don’t know who is buying your products and services. You could be creating the best and most unique content on the web, but if your marketing isn’t in line with your mission, you will be missing out on your target demographic.

4. Ignoring Mobile

Mobile is the dominant platform for digital media. According to Knoxweb, over 77 percent of people in the United States use a Smartphone. If your digital marketing campaign isn’t targeting mobile you haven’t been following the Knoxweb Blog.

Being mobile responsive means your website looks the same on all devices. Ask Knoxweb how you can implement a responsive website into your digital marketing campaign.

5. Not Incorporating Traditional Marketing with Digital Marketing

Knoxweb understands how to incorporate conventional marketing into the online marketing strategy. By enforcing your sales message through printed material, TVC and radio advertising you are optimizing your content. Successful marketers understand the importance of combining conventional and digital marketing efforts.

You can gain more fans and followers by branding your printed material. Include your social media addresses to gain more likes, comments, and shares.

6. Impersonal Marketing to Avoid Digital Marketing Mistakes

Getting to know you is even more important in this day and age. Customer centric content that entices potential clients and customers is the key. When it comes to any type of marketing there is no, “One message fits all.” Consequently knowing your customer and communicating is essential. 

Most people belong to more than one social media site. If you are Tweeting and posting the same message across multiple platforms, fans will unfollow or unsubscribe in droves.

7. Forgetting about Email Marketing

As Knoxweb has said in the past, email marketing is not dead, because email marketing is even more important with all of the platforms available for digital and conventional marketing. Although text messaging for business is on the rise, email is still the connection between the brand and the customer.

A recent survey showed that 91 percent of adults in the US prefer promotional emails from the brands that they buy from.

Avoiding Digital Marketing Mistakes Saves Time and Money

Want to avoid more dental marketing mistakes? Check out Knoxwebs next blog where you will learn how to integrate your sales with marketing, set your KPI’s and upgrade your digital marketing skills. You’ll see more revenue as a result.

Digital marketing has changed. Knoxweb are the experts and understand what it takes to boost your online presence.

Call for a no obligation online consultation with Knoxweb and avoid digital marketing mistakes in the future.

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