Category Archives: knoxblog

Digital Marketing Mistakes to Avoid in 2019

Digital marketing mistakes can be detrimental.

digital_marketing_mistakes

2019 is going to be a massive year as far as digital marketing goes. With content marketing being at the top of the list, it’s important that you and your team create content that is engaging and unique to avoid digital marketing mistakes.

According to Knoxweb, thought-provoking content is essential if you want to remain at the top of the search engines.

Good Content is Critical

Without good content, you are putting your business at risk. You must know your audience to attract your demographic.

Knoxweb recommends that you ask yourself the important questions before you map out your content strategies for 2019. Planning wisely, helps avoid digital marketing mistakes that could prove costly.

  • Below are questions to ask yourself before you forge ahead.
  • How well do you really know your audience?
  • Is your content building your brand?
  • Will your content gain trust?
  • Do you have a plan for sharing your content on social media?
  • Will your content attract users and potential buyers?
  • What format do your users prefer? Video, Blogs, Webinars, Video Blogs, Live Streams, Text, Infographics or Video?

Your content must be informative and helpful. Useful content that is actionable helps build strong relationships with your fans and followers.

Avoiding Digital Marketing Mistakes Takes Planning

Once you and your team have figured out the goals of your content marketing plan, it’s time to break down your strategies.

  1. Who – Know your Fans and Followers
  2. How – Find the Proper Channel
  3. Why – What is your Objective
  4. Where –Target your Location
  5. What – Come up with a Powerful Message
  6. When – Connecting at the Right Time

Copying Content is at the top of Digital Marketing Mistakes

Coping and pasting other users content is a huge mistake. By doing so, you are plagiarizing someone else’s work. If you follow the Knoxweb Blog, you will know a professional content writer is the best way to create fresh content that is informative and entertaining.

Knoxweb will research your industry before writing a weekly or monthly blog. Every article is thoroughly researched. Your content is unique and authorized for use when you hire a professional blog writer from Knoxweb.

Digital Marketing Mistakes and Poorly Written Content

Your content may be unique but if it consists of sentences that don’t make sense and spelling and grammatical errors, you will be punished because Google frowns upon low quality content. Your website may look amazing, but if the content is poorly written you will be penalized.

Equally important is website content that makes sense as it builds brand trust. With helpful and useful content, you have a great chance of edging out the competition in the search engine results. Copying someone else’s work and creating poorly written content will never give you a high ranking on Google, ever.

Correcting Digital Marketing Mistakes

If your business performed poorly on the web, it probably had something to do with your content. When you correct your past digital marketing mistakes you are well on your way to a better presence in 2019, just remember, correcting those past digital marketing mistakes will not happen overnight.

Everything in life takes persistence and patience, because if you want a positive outcome, you must be prepared. Knoxweb can show you how to incorporate wise digital marketing strategies into your overall plan. Once those strategies are implemented, you will begin to see a better result on Google and the other search engines.

The Right Content for Marketing

Knowing what’s right and wrong for your business is imperative. Knoxweb understands what content works and what doesn’t to avoid digital marketing mistakes.

Below are Types of Content Marketing to Avoid Digital Marketing Mistakes

  • Blog Posts
  • Videos
  • Infographics
  • How To Guidebooks and Videos
  • Q & A’s
  • Webinars
  • Podcasts
  • Whitepapers

When you connect with an influencer in your industry, you are building trust because influencers play a huge role in spreading the information online to people in your demographic. As a result, when you ask influencers to share content on your page via blog posts, video chats or other types of digital content you are building your audience.

Start 2019 off on the right foot by avoiding digital marketing mistakes. Knoxweb are the leaders in the field and have the best defense against digital marketing mistakes. Call or click for more information today.

Social Media Marketing Trends to Watch in 2019

Social media marketing is changing. According to Knoxweb, there are social media sites that are improving their networks to attract more users. Knowing what those changes are can be tough, especially if you are not an expert at social media marketing.

What is Social Media Marketing?

social-media-marketingIf you follow the Knoxweb Blog, you will know that social media marketing is all about advertising your products and services on Facebook, Instagram, Twitter, YouTube, or the multitude of other social media sites that are begging for your ad dollars.

When done the right way, advertising your products and services on social media can improve your online presence and get you more fans and followers. However, if done the wrong way it can be detrimental to your company.

Below are some social media marketing trends to watch for in 2019

Augmented Reality and Social Media Marketing

Already implemented with Snapchat and other social media websites, AR and virtual reality is estimated to reach $298 billion by the year 2023. The best examples are the facial filters on Snapchat.

Geofilters can be added as well. Ask Knoxweb how you can create geofilters for social media marketing platforms where you can add your company logo to the screen. With these features, you will become more popular on other social media platforms as well. This will help further your reach.

Social Media Marketing and the Generation Z Focus

Generation Z is headed for the workforce. That means they will have more cash to spend. If you want to target this powerful demographic, you need to begin early. Regardless of your industry, focusing on Generation Z is a smart move.

According to this new generation, Pop-up stores are the way to shop. Pop up stores are unique and were designed to share on Facebook and Pinterest. People love to Tweet about the personalized customer service after visiting a Pop up store. Social media and Pop up stores are a perfect fit.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you will know that video is the dominant media source on social media. With Snapchat taking the lead, Instagram started creating its own video platform. Instagram stories work just like Snapchat and with 200 million users every month it’s an excellent way to market your business on social media.

When it comes to video, it’s hard to overlook YouTube. Because Google owns YouTube, you are getting a head start in the search engine optimization department. Making your presence known on all video platforms, and you can’t forget about Facebook Live, is the best way to attract more fans and followers.

People are visual creatures. Video offers something more than pictures. Both small and large businesses must realize the importance of video when it comes to social media marketing.

Chatbots and Messenger Apps

Just like video, messenger apps are used to offer clients and customers additional channels to reach out to. Facebook Messenger is an excellent way to reach out and personalize your message. Remember, not everyone who goes on Facebook intends to buy something. However, if a potential follower clicks through to view your landing page, you may just close the all-important sale.

With messaging apps such as Kik, WhatsApp, and Facebook Messenger, you can spread the word about your products and services on a more personal level.

Streaming Live for Social Media Marketing

Going live on social media can seem daunting. It could turn out to be an amazing experience or an ultimate disaster. Ask Knoxweb how you can plan your live streaming on social media. Stream behind the scenes, show how your office is run or go live in your manufacturing plant. Remember, having a plan is important.

If you have a once in a lifetime promotion, you can stream it live on Facebook. Because when you go live, you are immediately interacting with your fans and followers. When a question or comment comes up you can answer it live. People love being talked to directly in a live broadcast. As a result your fan base will increase.

Social Media Marketing and User Generated Content

When fans of brands post comments about products and services they are unpaid. This is an organic way of advertising. Offer specials to followers who comment, like and share your posts. Give away a coupon for the best photo. The possibilities are endless when you target user-generated content.

Social media marketing is an essential part of any business plan. Call or click and talk to the team of experts from Knoxweb who can guide you through the social media marketing process.

Call or click for a no obligation consultation with Knoxweb today.

Digital Marketing in 2019 Are You Ready

Digital marketing takes knowledge and experience. A good digital marketing company understands the technology and grows with it.

digital marketing

Although conventional marketing still has its place, digital marketing has taken over as the leader when it comes to the advertising world.

Every minute of every day, Google is making it easier for users to search what they are looking for. That means algorithm changes. Are you prepared to alter your content to suit the search engines AND the users? Knoxweb is.

Why Digital Marketing with Knoxweb

Knoxweb has been in the digital marketing business since 1996. Having nearly 23 years in the digital business means the team of professional digital marketing consultants from Knoxweb knows what they are doing. With a few thousand websites shouting their praises, you know Knoxweb understands the world of internet marketing. It takes skill to market products and services on the web. Trying it yourself is a waste of time and money.

My Conventional Advertising Works Why Do I Need Digital Marketing?

Regardless of your demographic, you must incorporate your old school way of advertising with online marketing. If you don’t, you’re missing most of the population because it’s not just millennials that are buying products and services online. Even seniors are using their phones to locate businesses, check reviews, and shop.

Digital marketing is essential for every industry from food to manufacturing. Whether you have an online store or rely on foot traffic.

Do I Need Advertise on Social Media?

Of course, you do, but if you are smart and talk to the team from Knoxweb, you don’t have to do it yourself. While having an employee tackle your social media may seem like a wise idea, it will cut into your bottom line. This costs time and money.

Social media marketing is an essential part of digital marketing. If you’re not doing it, ask Knoxweb how.

Should I Pay for Digital Advertising?

According to Knoxweb, paying for digital marketing is entirely up to you. If you are allocating your advertising budget towards direct mail, you can still advertise on social media. With organic marketing, you don’t pay for ads on Facebook or for Google Ads. Using the right content and search engine optimization techniques, you can attract the powers that be at Google. With that being said, it is more difficult to be seen or heard if you aren’t spending a few dollars on social media advertising.

Digital Marketing and Video Marketing

Video marketing and digital marketing go hand in hand. Just check out your Facebook page and you’ll see both large and small companies are incorporating video into their online marketing strategies.

Video has a much better chance of converting into a sale than text and will also get you more visits than a picture will. Talk to Knoxweb about Video Grabber. Video Grabbers help your online presence and your brand.

My Website Looks Fine

If your website is mobile friendly and responsive, keeping it fresh is just as important as how it looks. When was the last time you updated your home page or your about us page? Exactly. You probably can’t remember the last time.

Google and the other search engines love fresh content. A professional blog writer will keep your website updated with fresh and unique blogs on a b-weekly, weekly, monthly, or quarterly basis.

Landing pages are another great way to incorporate fresh content into your website. Your landing pages can be about your products and services, or about an event that you have coming up. Landing pages are also an excellent way to showcase your brand with Explainer and How to Videos with Knoxweb and Video Grabbers.

Digital Marketing in 2019

2019 is just a few weeks away. Are you ready to take the world by storm with a strong digital marketing campaign that will blow the socks off the competition? Probably not, but you can change that with Knoxweb.

Get a head start on the New Year and contact Knoxweb for a no obligation digital marketing consultation today.

Veterans Day and Armistice Day What’s The Connection?

Today America celebrates its veterans, but why do people in the United States celebrate Veterans Day? According to Knoxweb this special day was originally called something else. 

Veterans Day

Armistice Day and the End of WWI

November 11 marks the signing of the Armistice that ended WWI. An armistice is an agreement that is signed to end the fighting between opponents in war.

President Woodrow Wilson proclaimed the holiday Armistice Day in 1919 on November 11 as a day to remember the heroes and veterans who died while serving.

Although many had hoped that WWI would be the end of all wars, another broke out a few years later in Europe with thousands of US troops losing their lives in both WWII and the Korean War.

Armistice Day Becomes Veterans Day

In 1953, Alfred King from Emporia Kansas owned a shoe store and came up with an idea. Mr. King believed that Armistice Day should be expanded to celebrate all veterans in all wars starting a campaign to change the name of Armistice Day to Veterans Day. On May 26 in 1954, Armistice Day became Veterans Day and would be celebrated on November 11 every year.

Veterans Day marks a time when America honors all men and women, and the four-legged creatures, both alive and deceased who served the United States in both war and peace.

Veterans Day is a Huge Celebration

There are over 25 million veterans living in America. This day thanks those who have served with parades and special commemorations. Those celebrations include a moment of silence at 11:00 am on November 11. The President of the United States places a wreath on the tomb of the Unknown Soldier at the Arlington Cemetery during the moment of silence.

Veterans Day is celebrated on the day that is closest to the holiday. Today we celebrate this special day as it fell on Sunday the 11th.

Happy Veterans Day from the team from Knoxweb.

Social Media Strategies You Can Bank On in 2018

If you are a subscriber to the Knoxweb blog, you will have learned how important social media is to your digital advertising campaign.

social media strategies

With well thought out social media strategies, you can attract the clientele you want while increasing your end of year earnings.

Best Platforms for Social Media Strategies

Although there are several social media marketing platforms, each one has its own strengths and will be more tailored to your products and services.

Don’t forget, it’s always better to gradually work through your networks rather than posting dozens of profiles on different sites at the same time.

Facebook and Social Media Strategies

It’s hard to ignore the platform that attracts billions of users every day. With Facebook Advertising, you can target your demographic. In addition, family and family members, friends, and friends of friends use Facebook. Facebook helps build trust with your fan and subscriber base.

Below are Some Tips for Building Social Media Trust with Facebook:

  • Share photos of your team, your workplace, and your customers
  • Link industry relevant posts and articles to your social media pages
  • Provide updates about your business
  • Ask clients and customers for input and feedback
  • Show off hard work with a team member of the month on your profiles
  • Give the Facebook Live Q and A session a go
  • Offer tips or other user-friendly advice that people can like, comment and share
  • YouTube

Knoxweb understands the power of video marketing. Equally as important is that more people are watching video than reading text. Consequently,  you have a better chance of making the connection while converting views into sales. Too often people dismiss the power of video marketing.

Video Grabbers from Knoxweb give clients the opportunity to show off their wares while increasing the chance for conversion. By being visually impactful, you can focus on your sales and services while working towards a better ROI.

Expand your Content on YouTube With:

  • Office Tours
  • Testimonials
  • How to Videos
  • Demonstrations and Example Videos
  • Useful Tips for Your Products and Services

Furthermore, entertaining and educational videos help people understand your products and services. Also, videos add 41 percent more traffic to your website.

Twitter and Social Media Strategies

Tweet and you’ll get results. Twitter is a great social media channel for all types of small and large businesses. Because the tweets you share are more refined, you’ll engage more quickly with clients and customers. Finally, don’t forget to include branded hashtags in your tweets. As a result you will see more engagement.

Hashtag Your Twitter Posts Using:

  • Hashtags that are relevant to your industry #Knoxvilledigitalmarketing
  • Content from influencers and peers in your industry
  • Hashtags to respond to questions or concerns about your products and services
  • The live tweet option at industry events and conferences
  • Hashtags to answer questions and handle customer service

Instagram Social Media Strategies

Using Instagram is an excellent way to show off your brand. Whatever your focus, Instagram can help you attract more likes, comments, and shares. Don’t forget, Facebook owns Instagram so you are getting double your efforts for virtually the same amount of time. Be careful not to overdo it with the filters. Although you can have some fun with Instagram, you will need to maintain your professionalism and authenticity.

Use Instagram To:

  • Post pictures of clients and customers
  • Share behind the scenes pics
  • Run competitions
  • Offer coupons
  • Brand hash tags
  • Promote events

Finalizing your Social Media Strategies

Once you have decided where to put your social media efforts, it’s time to finalize your social media strategies. Firstly, you need to understand your audience; secondly, you need to consider your USP or unique selling point. By sharing what you can offer to potential clients and customers you are building a social media campaign that others will like, comment, and share.

Want to boost your presence on social media? Talk to the experts from Knoxweb who can show you how to create social media strategies for your chosen profiles. You’ll be amazed at the difference in your ROI.  In fact, you can count on it.

Because it’s time to step up to the plate with social media, call and schedule a no obligation marketing consultation today.

6 Ways to Promote Your Business Online in 2018

promotebusinessonlinePromoting your business online can be difficult. In fact, a business that has a lot of competition will find it nearly impossible to be successful in a sea of the same products and services. With Knoxweb, you won’t have to survive with the rest of the school of fish. 

Promote your business online and you will see results. Some business owners believe it is okay to throw up a website without promoting it. Believing so is committing business suicide. You may have the most beautiful mobile responsive website, but if you aren’t promoting it, you will lose money.

Below are 6 Ways to Promote Your Business Online

1. Focus On Value When You Promote Your Business Online

Customers and clients could care less how wonderful you are. What they care about is value. What are they getting for their dollar? Your conventional and online marketing needs to focus on problem solving and how you can make your potential clients live a better life. If you sell weight loss products or services, focus on how you provide better health instead of the product itself. People are looking for fulfillment whether it’s to save money or feel better.

2. Promote Your Business Online with Multiple Digital Platforms

Your followers on Facebook or Twitter may not be on your email list, so you won’t have to fret much about duplicate messages. If you follow the Knoxweb Blog, you know how annoying duplicate posts can be to your audience.

Hang out where your demographic is whether it’s Facebook, LinkedIn, Twitter, Pinterest or YouTube. Repurpose your content using multiple formats. This allows you to expand your reach and fan base while avoiding duplicate content all over the web. Try repurposing how to videos for YouTube or take some thumbnails from your clips and use them in your blog posts.

Don’t forget conventional advertising. Incorporate your digital marketing into print using business cards and direct mail. This way you will attract potential customers who aren’t web savvy.

Connect with Industry Influencers

Build beneficial relationships with those who have a social media following. Approach those who can share authentic and real information about your products and services. If you run a restaurant, ask a reviewer to come in and have a meal. In return you can exchange links with the person who blogged about your eatery. The possibilities are endless when you connect with people who are involved in the same industry that you are.

Connecting with the experts in your industry paves the way for others to see your social media pages as a place to go for relevant information about your products and services. Ask Knoxweb how you can show off those influencers with professional clips using Video Grabber.

Curate Content and Promote Your Business Online

When you curate something, you don’t copy and paste. When you curate content, you are writing about what you discovered. If you are writing a blog, talk about what you have learned and include a link. A ping back lets the site owner know that you shared his or her link. This draws them back to your website, which will hopefully create engagement. Don’t forget to tag the person or company you are talking about on your social media pages when you share pictures, videos or other content. When you share posts, others just may share you content, tweets and posts as well.

Free Publicity When You Promote Your Business Online

Any time your business is mentioned in the media it’s a good thing. Not only does it make you look like an influencer, it also gives you some clout. Create newsworthy articles with press releases to online media and local outlets. If you are Tweeting or posting a new product or service and you want media attention, include a video. Video is one of the best ways to catch the eye of the press.

Be The Go To When you Promote Your Business Online

When you share trends, news and resources about your products and services you are referencing to other brands. Knoxweb recommends that you use Google Alerts and share the information on your social media sites. Tweet your favorite trends or a story related to your industry to attract more fans, likes, comments and shares.

If you would like to promote your business online but don’t have a clue where to start, call or click and talk to Knoxweb. Knoxweb will help you promote your business online with sound strategies that really work.

Call for a no obligation consultation today.

Social Media Marketing Love it or Hate it You Need It

Eliminating your social media marketing is like shooting yourself in the foot. Of course, it takes time to commit to social media marketing but the results are well worth it.

I’m Fed Up With Social Media Marketing

social media marketingIf you are sick and tired of Tweeting and posting, it’s time to call the professional team from Knoxweb. Knoxweb has been in business since before social media existed. Because of this, you will see results when you work with Knoxweb.

Unlike some web development and web design companies, Knoxville pays attention to the trends. Some digital marketing companies claim to do it all, but when it comes to social media marketing tend to fall short using automated responses that are generated on all social media platforms.

No one wants to see the same post on Twitter, Facebook, Pinterest, or LinkedIn. By tailoring your posts and comments to your brand and your audience, you will see a better ROI.

Social Media Marketing Gives Me a Headache

Okay, Knoxweb gets it. With so many social media platforms available, it’s tough to narrow down the ones that fit your business model. If your target market is men between the ages of 18 and 25 Pinterest may not be the best place to put your efforts.

Knoxweb has a team of online strategists who will examine your brand to determine what social media sites would work best for you and your business. Using analytics and data, Knoxweb can narrow down your sites because when it comes to social media, it isn’t always a numbers game.

Start Slow for Social Media Marketing Results

If you haven’t been using social media, or rarely do, don’t go hog-wild. Random Tweets and posts aren’t going to get you anywhere. People may talk about you, but not in a good way.

People hate being bombarded with salesy posts and Tweets that are redundant. If you are hawking your products to people on social media, you are going about it the wrong way.

Social media isn’t about the hard sale. Marketing on social media is about getting people to like and trust you. Social media is about caring and sharing. If you care about your fans and followers, you will see results, results that count, especially when it comes to return on investment.

How To Make Social Media Marketing Work For You

Target your Audience-As mentioned above, it is imperative that you target your content. If you own an art gallery, Instagram and Pinterest are must have accounts while someone promoting a carpet cleaning business would have better results on Facebook or Twitter.

Use Images and Videos-Research shows that people are drawn to pictures and videos that evoke emotion as emotions are what attract people to your business. If you are in a competitive industry, visuals are the way to win over the competition. With images, videos and graphics you will appeal to readers while growing your fan base.

Write Captivating Headlines-The best way to win over your audience is to wow them with your headline. Use shocking statements or ask a question. Let people know what your post is about at the get go for better results. Just make sure you supply your fans with enough information to let them know what your post is about.

Never Oversell Social Media Marketing

Although social media is one of the best tools to showcase your business, too much selling will turn away your viewers. So much so that most will unsubscribe, defriend or even block you. Focus on information that fans and followers can use. Provide tips and how to videos for your products and services.

Show Off Your Personality with Social Media Marketing

If you want to stand out from the crowd of competitors, you must show your brands personality. Whatever you are selling, make sure your posts distinguish you from the competition. Write posts that reflect your company and what your brand is about, just be careful not to get too personal. People are on your business page to learn about your products and services, not what you had for dinner the night before.

When it comes to social media marketing it pays to be smart. Call or click for smart social media marketing from Knoxweb today.

Are You Still Doing Digital Marketing Yourself?

Doing your own digital marketing isn’t the smartest thing in the world. Not only does it take you away from your job, but it could also hurt your business.

digital marketing

Knoxweb are digital marketing experts whether you want to improve your SEO or build a mobile responsive website. When it comes to making a difference on the web, Knoxweb will help you get there.

What Knoxweb Has to Offer for Digital Marketing

Since 1996, Knoxweb and the team of experts have shown businesses how to incorporate the digital world into their conventional way of thinking. Most web development companies in Knoxville have gone by the wayside because they didn’t keep up with technology.

The team are highly skilled and on the cusp when it comes to new ways of digital thinking. From web design and development to search engine optimization, social media marketing, professional blog writing, and video production, Knoxweb is the only name to consider for all things digital.

You Already Have a Great Website

You may have an awesome website that is mobile responsive and easy to use. However, if no one sees it, your business won’t grow, in fact, it could suffer for it. Your competitor may have a simple mobile responsive website that isn’t half as great looking as yours, and while this may have you scratching your head, there is one simple explanation, digital marketing.

As digital marketing experts, Knoxweb has the tools to grow your business with SEO tactics that are up to date and current. If you follow the Knoxweb Blog, you will know how search engine optimization has changed over the years.

How Do I Make Digital Marketing Work for Me?

For digital marketing to work for you and your business, you need to advertise. Whether you purchase Google Ads or incorporate social media marketing into your business, advertising is a must in the digital age.

With so many advertising avenues available, it takes an expert to locate the best avenues for your marketing dollars. Knoxweb will analyze your date to determine where your ad dollars would work best on the web. If your target market is female, Pinterest may be a better option than Facebook. If you are targeting millennials, Instagram or Facebook may be the place to put your cash.

Digital Marketing is More than Emails

These days digital marketing is more than sending out an email blast. In today’s world, consumers are turning to their Smartphone’s to answer text messages from small and large businesses. Whether you are a dentist reminding patients about a dental appointment or a clothing designer who is releasing a new line, text messaging for business is the best way to connect with consumers. Adding video to your text messaging will also boost your return rate, as everyone loves video. According to Knoxweb, video is more popular than text.

Professional blogging is one of the keys that opens the floodgates when it comes to search engine optimization and digital marketing. With well-written blogs, your content can be shared all over the web increasing your rank. Google and the other search engines love fresh content. Adding a new entry every week to your website will boost your rank.

I’ve Tried Digital Marketing Myself and it Doesn’t Work

Unless you are an SEO expert or a wizard at building mobile responsive websites, you haven’t tried it all. Search engine optimization takes years of know how. The professionals from Knoxweb are SEO experts and have the knowledge to help you climb to the top of the search engines.

Even if you consider yourself to be a professional writer, you won’t get a lot of subscribers if you don’t know SEO or SMO. Every writer from Knoxweb has been trained to add thoughtful keywords and keyword phrases into the text. This allows Google and the other search engines to locate you and your business.

Social media marketing also takes experience. If you think random Tweets and posts will get you more business, think again. It takes a well thought out plan to win the hearts of social media fanatics.

A Professional Touch with Digital Marketing

It takes a professional touch when it comes to digital marketing. Call or click and schedule a no obligation consultation with the experts from Knoxweb. You really will see a difference in your numbers.

Call or click for a consultation today.

8 Tips for Local Link Building in Your Community

Local link building has certainly changed. Knoxweb explains that you can no longer purchase a bunch of links to build your following. If you do, Google will punish you for it.

local link building

Knoxweb has been in business since 1996, even before local link building existed and has some local link building advice for your online presence.

1. Military or Alumni Discounts for Local Link Building

Offer local college and university discounts. Create a landing page that explains the discount that will allow you to reach out and share links. Military discounts work the same way, but require a bit more work for local link sharing. Talk to the American Legion or the Veterans Associations’. Build a landing page and start attracting more clients and customers using discounts for local link building.

2. Local Meetups for Local Link Building

A virtual gold mine of untapped local links, Meetup.com is the best place to check out active groups in your area. Search for groups that your industry relates to before branching out to other groups in the area. Look for groups that need a location spot for meetings, offer your facility, and you’ve got a new local link.

3. Sponsorship’s for Local Link Building

Offer to sponsor local groups with cash or refreshments. You could even offer a scholarship at the local university sealing the deal for your local link exchange. Offer to sponsor a local sports team or start a bowling team for the local league. The possibilities are endless when it comes to sponsorship’s for local link building.

4. Host a Party or Community Event

Thanks to social media, you can throw a party or an event and invite the entire community. It really is a great way to build local links. Knoxweb recommends that you check out what the other local businesses are doing and what works for them. Maybe an annual Chili cook-off or Holiday market for the local artisans to start the ball rolling for your annual community event.

5. Create a Page for Local Resources

A local resource page is the place where you can share information about your business. Something more personal about your favorite restaurant or place to shop. When you create a resource page, it’s much more than link trading with the dentist next door. Ask Knoxweb how you can create a local resources page for local link building.

6. Local Awards for Local Link Building

It would be safe to say that your local community has a local business award, nearly every town does. They could be crowd favorites or specific. The awards could even be for local community service. Do your research and find out what you and your business could be eligible for. Also, find out how you can be nominated and get to work as winners, placers, and runners up will usually be rewarded a link and as a result, be successful at link building.

7. Take Advantage of Business Relationships

Unless you just opened your doors for business, you probably have made quite a few business relationships with companies in the local area. Take advantage and ask for a link share, or better yet, offer to feature them in a future blog. You’ll be amazed at how much better the relationship will be when you start local link building with your business buddies. Even if the business is not related to your industry, you can still utilize the link from a friend who owns the bed and breakfast down the street.

8. The Local Celebrities for Local Link Building

Feature a local figure on your website. Create a landing page for the mayor’s upcoming election, or go live on Facebook with the famous actor you play golf with. If you go to church with the local mayor or play in a classic rock band with a former rockstar, you can bet they will love to participate in local link building. Don’t know anyone famous? Ask your friends or customers because networking helps if you want to attract the local celebrity community.

Local link building won’t cost you like it did in the old days. Use the tips above and don’t forget to contact Knoxweb for a no obligation digital marketing consultation. As a result, your following will grow when you connect with local link building for digital marketing.

Call or click and schedule a no obligation local link building consultation with Knoxweb today.

SEO is it Still Relevant in the Digital World?

SEO, or search engine optimization is still relevant, however, if you follow the Knoxweb Blog, you will know that SEO strategies have changed over the years.

Search engine optimization

SEO and Digital marketing have been named the golden eggs for troubled businesses. While digital marketing used to be a revenue center, it has become a real cost center.

What used to be free on the web now costs and it isn’t cheap. Some SEO experts will charge an arm and a leg promoting their ability to get you at the top of the search engines.

SEO isn’t about Stuffing

Back in the day, digital marketers believed that more was better. Google got wind of that real quick creating algorithms to punish business owners who stuffed their content with keywords that made no sense.

Back in the late nineties and early 2000s, search engine optimization was affordable, sometimes free. Google killed the SEO dream with its algorithms and rules. Google and the other search engines want informative content that makes sense. That is what search engine optimization is like in today’s world.

SEO Today

According to Knoxweb SEO is very different than it was a decade ago. While some web design companies are claiming that SEO is dead, Knoxweb doesn’t agree.

Google changes its SEO algorithms quite frequently and just wants to make sure that users are getting what they are searching for. Google is smart and knows when to flag text that is unhelpful.

SEO Tips that Help in Today’s Digital World

Unique Fresh Content

Beware of anyone on the net selling blogs for next to nothing. In most cases, you will receive duplicate content. Google knows when content has been copied and pasted. If you use someone else’s, your rank will be affected. Knoxweb has a team of professional content writers that provide businesses just like yours with unique and thoughtful content that will boost your ranking.

Content that is Useful

Users are searching the net for a purpose and a reason. They want the right answers to the questions they are asking. Make sure that your content is useful. You want to make sure that your content answers a specific question or query.

If you are writing your own content, answer a question that you would ask Google and go from there. Useful content is by far one of the best ways to boost your SEO.

Keyword Specific SEO

Using specific keywords and keyword phrases will help people find your products and services, however, be careful of keyword stuffing. A professional content writer from Knoxweb has the experience and expertise to create compelling content that is integrated into your content.

Knoxweb would never use dozens of keywords in one blog or page. Consequently, your ranking goes up as the writing team concentrates on two or three keywords in each blog or piece of content.

Research your Keywords

In case you didn’t know, keywords and keyword phrases should be researched. A good professional content writer knows how many times someone is searching for a web design company in Knoxville. With keyword research you know the volume of your searchers, where the live and how competitive your keyword is.

Content Marketing

Booming in 2018, content marketing is the biggest part of search engine optimization, but not the only piece of the puzzle. By incorporating on page and on site SEO into your existing content your ranking could go up. Ask Knoxweb about a website upgrade that can fix your site speed, links, URLs, code, and images. Google and the other search engines will pick up any new additions or changes to your website.

Backlinking for SEO

Continue to use and ask for quality links to your website. If Bon Appetite is linking to your cooking site, it will have a much better affect than your Facebook Page will. With that being said, small steps will get you there so keep posting and tweeting.

If you would like more information regarding SEO, digital marketing or a website upgrade, call or click and talk to the team from Knoxweb.

Knoxweb understands the internet, and will help your business grow. Call for a no obligation SEO consultation today.