If you think a business blog is passé, think again. According to Knoxweb 48 percent of consumers will read at least three to five articles before making a purchase. In fact, companies that write a business blog receive 70 percent more leads than those who do not have a blog or have a blog, but do not keep it updated or optimized.
Why a Business Blog Matters
Google, the largest search engine in the world, plays a massive role in people’s lives providing relevant information to the user. A business blog that is optimized with keywords makes it easy for the user to find you. Just remember, Google is the portal, your company needs to be the one that is providing that relevant information.
What Google Does with a Business Blog
Google does not have thousands of professional writers on staff to answer questions from users. Instead, the most powerful search engine on the planet sources experts who share relevant information to the query. However, you do not have to be an expert as long as you are providing useful information on the topic. Google rewards a good business blog that is well written and researched every single time.
A Business Blog Yields Results
More than 75 percent of click throughs are to websites that are on the first page of the search engine results. Websites that rank in the top spot under the paid for ads, will receive about 33 percent while the top three receive nearly 60 percent of searcher clicks.
Knoxweb explains that there are more than 5.6 billion searches on Google every day. That equates to 63,000 searches every second. That means there are dozens of opportunities for you and your company to become experts in your field. With that being said, you will need a professional business blog writer.
If you are reading this and saying, “Well, we tried blogging and it didn’t work for us,” you probably were not blogging correctly. If you had one of your staff members writing blogs or you are writing them yourself, did you optimize them correctly?
Business Blogs Work Wonders for Business Owners
Your human resources person may be a good writer, but if he or she is not well versed in SEO those blogs will not rank. In fact, without Search Engine Optimization, your business blog was probably never ranked. That means very few, if any, people saw your blog posts resulting in no new sales.
A business blog writer will create posts that are strategic. Using keyword research a blog writer from Knoxweb will write topics that are relevant to your products and services and relevant to the reader. Writing a business blog without research is a bad idea.
Another reason your blog may not have worked for you is promotion. If you are not promoting your business blog on social media, you are not connecting with your potential customers.
Writing for the People and the Search Engines
The professional writing team from Knoxweb has the experience to write your blog for both the reader and the search engine. Most people have read poorly written blogs that are loaded with keywords and just don’t make sense.
Companies that are writing a business blog, but not seeing any benefits are probably doing the writing in house. When you hire Knoxweb for your digital marketing and business blogging, you are spending your advertising dollars wisely.
Knoxweb will come up with a content strategy that is tailored to your products and services. Your business blog and other digital content will be optimized, and most importantly consistent. With a strategic digital marketing plan, you will see a good return on investment.
A Business Blog for Exposure
Call or click and schedule a consultation with Knoxweb. Your business blog will be professionally written and receive the exposure you need.