A mobile friendly website is even more important today than it was yesterday, and if you follow the news, you will know that the downfall of Yahoo, it is up for sale with record low earnings, could be because the company avoided the mobile market.
According to Knoxweb, having a mobile friendly website that is responsive is crucial if you want to maintain your ranking on the search engines. If you don’t have a mobile friendly website, you will be penalized.
A few years ago, a mobile friendly website was seen as a nice perk, a feature that some businesses and organizations thought would be great to show off to clients and customers. Fast forward to 2016 and a mobile friendly website is imperative if you want to be found on the World Wide Web.
The momentum of the mobile world cannot be denied. Smart business owners understand that nearly 74 percent of all searches are coming from a mobile device.
Below are three reasons that you should have a mobile friendly website.
Google Has Two Indexes
Google has two search indexes one is for desktop searches and the other for mobile searches. Back in 2015 Gary lllyes, a trends analyst for Google told everyone in the SEO community that Google had begun working on a mobile only version everyone was shocked. That would give desktop users a complete separate search index to the search index that mobile users would have. In fact, Google has begun testing both indexes using different keywords in different states, cities, and countries. So what does that mean for you and your business? It means you better get a move on and make sure that your company has a mobile friendly website.
People are now using a mobile device more than a desktop for searches
Back in May of 2015, Google announced that more searches are taking place on a mobile device in 10 countries that included Japan and the United States. Knoxweb explains that business websites should be aiming their site design to mobile device users.
Consumers are spending an average of 15 to 20 hours each week doing research on Smartphone’s. Research indicates that people will visit a website that they are interested in purchasing from six times before they actually buy something. According to Knoxweb that study was conducted three years ago in 2013 so it is a safe bet that number has grown by leaps and bounds.
On the go customers use Smartphone’s for local business searches
Today most people have Smartphone’s and expect to be connected via these mobile devices. When needs and questions arise, the first place they go is the Smartphone. Most often, it is to buy products or services in the local area. It is vital that you are listed online and have a mobile friendly website that is listed correctly. An astonishing 69 percent of mobile users expect a business or organization to be located five miles within their location when making a bricks and mortar purchasing decision. If you do not have a mobile friendly website, you will not show up in the local search engine results.
If you haven’t joined the rest of the planet, it’s time to call or click and schedule an appointment with the team from Knoxweb for a mobile friendly website.