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Internet Technology Strategies Are Always Changing

With internet technology changing on a daily basis, having a team of web development gurus on your team keeps you and your business relevant. From chatbots to virtual assistants, it’s tough to know where to put your advertising dollars and that is where Knoxweb comes in.   Since 1996, Knoxweb has helped thousands of businesses boost their online profiles with sound internet technology strategies that work. Why Work with Knoxweb Because Knoxweb has been in the web business for decades, they understand what it takes to stay at the top of the search engines. While organic marketing is a tough

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Voice Search Marketing is taking over the Planet are You Ready

The holidays are around the corner and that means there will be thousands if not millions of voice search devices under the tree. If your business isn’t capturing that audience, you will lose business in 2020. Like anything, getting in on a new advertising platform is gold. Voice search marketing is that platform. Why Voice Search Matters If you think Alexa and Siri have nothing to do with your digital marketing, you would be wrong. Knoxweb explains that voice search is the way of the future and if you aren’t putting your ad dollars in that direction, you aren’t helping

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Video Marketing and Video Grabber from Knoxweb

Video marketing is at the top of the list when it comes to digital advertising. Companies that include video in their campaigns see better results at the end of the year. Including video in your marketing campaigns will reach users who would rather watch than read. According to Knoxweb, 59 percent of people who watch videos prefer video to text marketing. People are consumed with video, so much so that smart businesses are including video in their ad campaigns. In fact, 87 percent of small and large companies are now using video for their marketing efforts. Video Marketing Can’t Be Ignored

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Mobile Apps for Small and Large Businesses Knoxville

Knoxweb has been in the web design and web development business for over 23 years and since that time has become the leader in all things digital, including mobile apps. Mobile apps are more popular than ever with both large and small businesses creating mobile apps for all types of businesses. Whether you run an eatery in Knoxville or operate a contracting business in Sevierville, a mobile app will help you and your business grow. A Mobile App Helps You: Become a Direct Marketing Expert Increase Visibility Provide Value Build your Brand Improve Customer Loyalty Beat the Competition Boost Customer Engagement

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5 Professional Online Marketing Tactics to Avoid

Online marketing takes a professional. Firstly, online marketing is time consuming; secondly, it needs to be done the right way. If you have been hanging by the seat of your pants trying to make sense of social media marketing, text message marketing, video marketing and voice search marketing, it’s time to call Knoxweb. Knoxweb has been keeping up with the changes since 1996 and understands what it takes to get you and your business on the front page of Google. Back in the day, it was easy to find yourself at the top of the listings organically, but nowadays, it

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Voice Search Marketing Different for SEO and SMO

Voice search marketing is quickly becoming the best way to advertise products and services because people are talking more than they are swiping and typing. For that reason, SEO and SMO for text are different. If you have been following the Knoxweb Blog over the past few months, you will remember that voice search marketing is literally untouched as far as the internet goes. With voice recognition devices set to become standard in homes all across the globe, it makes sense to research voice search marketing. Why Is Voice Search Marketing Different? Because users ask Siri and Alexa things like,

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Social Media Marketing is Still Going Strong

Social media marketing is still going strong with smart companies working with professionals for social media marketing. One of the biggest considerations is that social media marketing is set to overtake TV advertising by 2020. Social media marketing is an essential part of any marketing campaign. If you aren’t managing your Facebook, Pinterest or Instagram accounts, you will see a drop in sales. Everyone is on Social Media These Days If you follow the Knoxweb Blog, you will remember how important social media marketing is, regardless of business size. Everyone, including your competition is on Twitter, Facebook, and YouTube these

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Is SMS Marketing or Text Message Marketing for You?

Email marketing, while still a viable option when it comes to advertising has become harder to penetrate. According to Knoxweb, the leaders in the web business since 1996, the email open rate is at a dismal 25 percent, falling every day. With spam filters and privacy laws continuing to become more sophisticated, SMS marketing or text message marketing could be the way to go. In addition, Twitter, Facebook, Instagram, and the other popular social media channels are making it tougher to go the organic route with pay to play being the only smart option for social media marketing. This is making things

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Mobile Apps for Business for Brand Loyalty and More

Mobile Apps for business are huge. Restaurants use them for easy menu access, while movie theaters use them to sell tickets.  Just look at the Apple or Google store and you will see just how many companies have jumped on the mobile app bandwagon. Twenty years ago, no one would have imagined that anything and everything would be available on a cell phone. Today everything is mobile. From marketing to products and services, mobile apps are the way of the future. Mobile apps are a way of life. With over 52 percent of people around the globe using mobile applications on

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Advertising on YouTube for Serious Profit

YouTube is the second most popular search engine in the world with people watching millions of hours of video every day. With that being said, advertising on YouTube is a smart move.  Although some watch videos purely for entertainment, others watch YouTube videos for product reviews and brand testimonials. People are tech savvy and will do hours of research before they make a purchase. Consequently, most of that research involves YouTube videos. Advertising on YouTube is Huge You are wasting precious time and money if you are not targeting your audience and advertising on YouTube. Google explains that over a

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