Tag Archives: SEO Knoxville

Is Video Marketing Really Necessary?

video marketing

Video marketing is the best way to promote your business or organization, but it can be tricky, especially if you have never done it before. Knoxweb are the experts and can help you put together a video marketing campaign that will put the competition to shame.

According to Knoxweb, who have been in the web business since 1996, marketing with Video can help your company’s social media presence and boost your SEO. Statistics show that people who market with video have a higher rank on the search engines, but there are plenty of other reasons to consider video marketing.

A Massive Upsurge

Research conducted by Ooyala in the middle of 2015 saw an upsurge of video. Mobile video exceeded 44 percent, which was up 74 percent. That’s an astounding 844 percent since 2012, and things certainly aren’t slowing down. Having a sound mobile strategy for your business or organization is vital when it comes to marketing with video. Knowing how your audience reacts to your video content is imperative if you want to see your company grow.

Email and Video

Using the word video in the subject line of your email marketing will see your click through rates increase by as much as 65 percent reducing your unsubscription rate by 26 percent. Having awesome keywords in your email subject line will guarantee that your users will actually open your email.

Brand Awareness

Back in 2016, daily video views doubled on Facebook from five billion to 10 billion. However, even if you have shot the best video on the planet, it is still important that you target your users with content that is relevant to what they want to watch. Customizing your content with the help of Knoxweb will help your brand and your business or organization. Showing your brand from the beginning of your video along with your contact information at the end will make your video memorable.

ROI

Marketing professional around the globe are touting the benefits of video giving businesses and organizations a better ROI, but it is vital that you create the right type of content. Creating good video with the help of Knoxweb will give you a better return on investment.

Everything Seems to Be Video Based

Back in 2016, online marketing professionals predicted that 74 percent of internet traffic would be video based, and that is certainly proving to be the case. It may only be the second month of the year, but pundits are predicting that this is the year of video marketing. Knoxweb explains that online video is the best way to get your users to consume your content.

The Power of Video

Although text does have its place, people are twelve times more likely to watch a video than read a text. However, it must be done right. Video takes a tremendous amount of skill and time. You want your video marketing campaign to engage your viewers. Connecting with your target demographic is key when it comes to marketing with video.

If video marketing is something that you have thought about, but just weren’t sure how to begin, call or click and talk to the web masters from Knoxweb. Knoxweb has the experience and the expertise to help you create a powerful video marketing strategy that will leave your competition in the dust.

Boosting your online presence with video marketing has never been easier thanks to the power of video. Call or click for a no obligation consultation today.

Need Help with Social Media Marketing?

social media marketing

If social media marketing is something that you would rather ignore, it could be affecting your business or organization.

According to Knoxweb, social media marketing is the best way to optimize your content, and best of all, you can work with the experts from Knoxweb for your social media.

Every smart business owner understands the impact that social media marketing can have on a client base, and when you do it the right way, it can create leads, sales, and most importantly, a steady stream of income.

Below are some tips that Knoxweb recommends for social media marketing:

Connection-Marketing on social media allows you to connect with the audience. When you interact with your fans, you are creating an emotional connection with potential clients and your existing customers. When you connect on a consistent basis, you are building a fan base of loyal followers helping build relationships.

Engagement-Knoxweb explains that when you engage with your followers you will learn what they like and what they need. It helps your business or organization learn more about buying behavior and demographics.

Helps You Decide-When you use social media marketing the right way you can have a better understanding of what your potential buyers are looking for. You will know what your customers are talking about, what they are shopping for and what their concerns are. You can also find out what they do and do not like about your products and services.

Monitoring-Social media allows you to monitor the competition. Best of all, your competitors won’t have a clue that you are visiting their business pages. When you spend time on your competitors pages you can know what they are about to do, what they are doing, and can anticipate the all-important next step.

Customer Relations-One of the best ways to manage any negative feedback is to keep in contact with the clients and customers who have a complaint. Acting quickly is the most important thing to remember and social media gives you that opportunity. With social media marketing you can let your customers know how to reach you quickly so that you can provide a solution.

Authority Builder-When you have a strong presence on social media it gives your business or organization the opportunity to show off your expertise. Knoxweb explains that you can become an authority when you provide relevant and valuable information to your followers. Be as creative as you can with your content and don’t forget to use graphics, pictures, and video.

Brand Awareness-Social media marketing helps you boost your brands awareness. Knoxweb recommends that you have giveaways and contests that will entice more users to your social media pages. Other ways to spark your brands interest is to share trending content, create compelling posts, and share your influencer’s content.

Cuts Marketing Costs-There is no doubt about it. Marketing on social media will cut your advertising costs, especially if you have pouring your advertising budget into paid printed ads. Those mail outs and circulars don’t have the power that social media does.

Website Traffic-If you follow the Knoxweb blog, you will know that social media is big on the search engines. When you pre-schedule your posts, use hashtags and keep a calendar for social media, you will see a boost in your SEO.

Social media marketing really does work, but unless you know how to do it, it could affect your reputation. Knoxweb can help you with your marketing and help you understand how marketing on social media really works.

If you would like more information regarding social media marketing, a mobile website, or just need some advice, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

A Mobile Friendly Website is Essential for Business

mobile friendly website

A mobile friendly website is essential if you want to sell your products and services, especially if you are a small business. According to Knoxweb, having a mobile friendly website will keep you connected with your clients and potential customers.

Google research indicates that 73 percent of people who use the World Wide Web want a mobile friendly website with 67 percent of people buying a service or product using a mobile friendly website. In fact, an astounding 27 percent of people in the United States claim that they could not live without their Smartphone.

Knoxweb explains that consumers will actually lose interest in a website if it is not compatible with a mobile device. If you are a small business, you need to listen to your consumers. Small businesses will have an advantage making online sales if the site is mobile friendly.

Statistics indicate that consumers are buying more than ever online using Smartphone’s, Tablets, and Smartwatches. It takes just five to seven short seconds to convince users that they have hit the right page with the search.

Consumers have a short attention span with most people being incredibly impatient. If your website isn’t mobile friendly, potential buyers will leave your site heading to the competition. A website that is cluttered and incompatible will hurt business.

Adults in the United States will spend nearly three hours each day using a mobile device, and since those same people are already on the phone, small businesses should be as well.

Back in 2015 there was a whopping 21 percent decrease in URL’s that were not mobile friendly on the first, second and third pages of the search engines. Knoxweb explains that if you aren’t on those first three pages you really don’t exist as buyers rarely go past the third page to find what they are looking for.

If your small business isn’t available in the first few search engine results, you will not be found, as most people will find the business or organization that they are looking for on the first or second page. Optimizing your website so that it is mobile friendly will better your Search Engine Optimization or SEO.

According to Knoxweb, the first organic search spot on the list is always the best place to be with the business receiving an astounding 1/3 of all clicks. In fact, mobile friendly websites get 32 percent more mobile traffic organically than websites that are not friendly to mobile devices.

Organic traffic occurs from unpaid search results. People that visit your website for a reason are much more valuable because they are searching for products and services proactively. This literally means that intent to purchase is much higher.

Because people who are using their mobile devices are looking for information on the move, the purchase intent is incredibly high, and according to Knoxweb, that intent is much higher than desktop searches.

With more than 6.9 billion people using Smartphone’s, roughly 87 percent of the global population, it is obvious that nearly every person on the planet has a mobile phone and uses it daily.

If you are still not convinced, contact a team member from Knoxweb who can help you understand the importance of a mobile friendly website. Call or click today.

Social Media Advertising Facebook and More

social media advertising

Social media advertising can be tricky, especially with all of the new kids on the block popping up everywhere; thankfully, you don’t have to drown when you contact the team from Knoxweb about social media advertising.

Facebook

You would have to be living under a rock if you don’t know what Facebook is. The largest social media network in the world, is loved by both kids and adults alike, and is the best place to market your business or organization.

With Facebook, you can advertise organically, meaning you aren’t paying anything, or pay for advertising with Facebook Ads. For very little money, you can target your demographic and people who are in your location. If you are an online business, ask Knoxweb about Facebook Ads that target the people who are most likely to buy your products or services.

Facebook Live

If you follow the Knoxweb Blog, you will know that Facebook Live is the greatest thing to hit the World Wide Web in a very long time. In fact, some experts are predicting that Facebook Live could be the best way to advertise your business or organization as you can let your audience know beforehand when you will be going live and what you will be filming when you go live.

If you are doing a live broadcast on Facebook, make sure that you have adequate lighting, a microphone, and a good script. You can purchase camera kits for your phone that will make you look like a professional film producer.

Instagram

Owned by Facebook, Instagram is a quick way to get your message to your social media community. With Instagram, you can add photos and videos with filters that will entice your clients and potential customers to buy your products and services.

Instagram is a social media hub where people can identify with your business. If you do not have an Instagram presence, you run the risk of being forgotten or completely ignored, especially if you want to grab the attention of a younger audience.

Snapchat

Hot on the heels of Instagram, Snapchat is a fun social media application that your clients and customers will love. Not only can you share your promo codes and give VIP access, but you can also feature your followers. If you would like more information regarding Snapchat, call or click and schedule a no obligation consultation with Knoxweb.

Pinterest

If you are targeting women, Pinterest could be the way to go. A virtual bullet board, the average user on Pinterest will spend 14 minutes or more on the social media website every time they log in, and with Pinterest being the fastest growing network back in 2014 at 97 percent, you would be crazy not to look into advertising on Pinterest.

Of course, there are dozens of other social media channels where you can boost your online presence including YouTube, LinkedIn, and Twitter.

Social media is here to stay, and if you are interested in social media advertising, Knoxweb can help. Call or click and schedule an appointment for social media advertising with Knoxweb today.

Social media advertising really can make a difference to your business or organization. Call or click and talk to Knoxweb now.

SEO More Important than Ever

SEO

SEO or Search Engine Optimization is more important than ever, especially with the use of mobile devices. According to Knoxweb, having a mobile website can boost your SEO giving you better page results on Google, Bing and the other search engines.

Keywords

Online marketing is still about keywords, but keyword research has certainly evolved over the years meaning that SEO is different than it was back in 2010. Knoxweb recommends that you use long tailed keywords, as people who are using their mobile phones tend to use those same long tailed keywords. Make those long keyword phrases into questions so that people who are looking for your business can find you on Google. Think about it? Who doesn’t ask Google a specific question that is rather long winded? Make a master list of topical keywords and do your own research by typing in those keywords. This will give you an idea of what works and what doesn’t.

Optimize

Optimize for your users, not the robots. You want your website to be user friendly as your content shouldn’t just be search friendly. By combining the two, you will get more users and perhaps more sales.

SEO is about balance. You want to make sure you don’t over-optimize your content, as you will be penalized. Try to focus on the users experience and create content that is easy to understand and easy to read. Once you have created user-friendly pages you will see your page rank much better.

A Need for Speed

It is vital that you consider that mobile search is huge, with mobile searchers becoming more impulsive and more impatient. It is easy to understand why, especially if someone is doing a voice search while driving or looking for a website on a small Smartphone or tablet screen.

If you follow the Knoxweb blog, you will remember mobilegeddon, where Google changed its algorithm to favor websites that were mobile friendly. Businesses that ignored the new algorithm back in April of 2015 are certainly paying the price now.

I Want it Now

Use SEO for micro moments. Think about I want to go, I want to know, I want to buy, and I want to do and you will be well on your way to optimizing your website for your users, not the web.

Mobile devices have changed the computer world with people using mobile devices like never before. People want what they want now and if you can’t deliver, your potential customers and clients will go to the competition. They really have no choice.

Local Search

Tied to mobile optimization, your local search isn’t just for the brick and mortar businesses. Local mobile optimization applies to all industries and business models whether you are walking into a restaurant, or ordering something from a home based business.

Google Business

Ignoring Google Business is not a good idea, and if you have, your competition is probably already beating you to it. Google Business and Google Maps play a huge role in your SEO and in your online presence.

If you would like more information regarding SEO, website design or development or just want to boost your online presence, call or click and schedule an appointment with Knoxweb today.

Christmas Traditions and where they Came From

Christmas

Christmas is just a couple of days away, and everyone knows that the true meaning of Christmas is the birth of Christ, but did you ever wonder where some of the strange customs that most people take for granted come from?

Christmas evolved from Saturnalia, the Roman festival honoring Saturn, the God of Agriculture on winter solstice.

With the Pagan celebration in full swing, it was natural to celebrate Christ’s birth on the same day. Many writers have given reference to December 25 with Christmas being celebrated as early as the 4th century. Although Christmas is on the 25th, no one knows the exact date or even what year Jesus was born. Some researchers believe that Christ was actually born during the spring.

Gifts

The tradition of giving gifts is said to come from the three wise men delivering gold, frankincense and myrrh to the newborn King, however, the true origin of exchanging gifts goes back much further with children being given wax dolls during Saturnalia. The dolls represented human sacrifices that the Romans gave Saturn in return for a good harvest. Plants and trees were also given to represent a good bounty for the year.

X-Mas

Although some believe that the, “X,” was a commercial way to take Christ out of Christmas, that couldn’t be further from the truth. X is the Greek letter for Chi, which is the first letter of Christ in Greek. Jesus name was abbreviated to XP, the combination of both the first and second letters for Christ in Greek.

Stockings

Although most know that Saint Nicholas was the early Santa Clause, stocking stuffing goes back to the charitable donations of Saint Nicholas himself back in the 3rd century. Saint Nicholas believed that children should enjoy life, but at the time, girls and boys under the age of 10 were forced to support their families.

Saint Nicholas gave food, furniture, and clothing. The bishop even handed out oranges, which were very expensive and quite rare. The problem was where to put the gifts so that the boys and girls would be able to find them. According to legend, the bishop saw the girl’s stockings hanging from the fireplace after being washed and thought, why not? From that point on, children would hang their stockings on the fireplace hoping for a visit from Old Saint Nic.

Mistletoe

The parasitic plant, which attaches itself to tree branches absorbing nutrients from the tree trunk have been inspiring generations with the plant having a mythological background in many cultures.

Aeneas, the famous Greek ancestor of the Roman people carried mistletoe in a golden bough while in Eddic mythology; mistletoe was the only thing that would kill the Norse God Baldur. Other pre-Christian societies believed that mistletoe carried the male essence and was an extension of vitality, fertility, and romance.

Mistletoe was used as a decoration to protect homes from lightening and fire and was hung year round replacing it each year at Christmas time. Although no one really knows where the kissing came from, it was first recorded back in England in the 16th century.

Merry Christmas from Knoxweb!

Why Aren’t You Mobile Responsive Yet?

mobile responsive

If you aren’t mobile responsive, you really should consider scheduling an appointment with the web development team from Knoxweb. Knoxweb has the tools and the expertise to build you a mobile responsive website that your customers and Google will love.

Back in April of 2015, Google released its new algorithm that penalized businesses and organizations that were not user friendly. Websites that aren’t mobile responsive are difficult to use on mobile devices, even though they look fine on a PC or laptop.

According to Knoxweb, both a mobile responsive website and a mobile site will optimize your website to make it more appropriate for a smaller screen. Both types of websites load faster and offer a simple approach to navigation. However, there are some differences when it comes to a mobile responsive and a mobile site.

A Mobile Website

A mobile website is a completely separate version and is designed to be used on all mobile devices exclusively.

Knoxweb explains that a mobile version usually has a limited amount of the pages that are displayed on your other desktop website. However, there is also a link that users can click to take them to the full desktop website version. This will give customers and potential clients the opportunity to source additional information from the desktop version.

When mobile device users come to the website there will be an auto detect that recognizes the device that is being used and sends the visitor to your mobile version. Because a mobile website is merely a condensed version of your desktop site, it is more affordable and can give you a short-term solution.

Responsive Website Design.

A mobile responsive website is designed to be used on all devices. A mobile responsive website will look the same on Smartphones, Smartwatches, tablets, laptops, and desktops.

According to Knoxweb, there is no need to create a separate version of your website, as your content will adjust automatically to the dimensions of your screen. It really is one website for every device.

Responsive websites are great for Search Engine Optimization as all of your pages are live on one domain address. Another advantage of having a mobile responsive website is that Google recommends it.

One of the biggest benefits of having a mobile responsive website for your business or organization is that your users will have a consistent brand experience on every device whether he or she is on a desktop or a Smartphone. With a mobile responsive site, your colors, fonts, calls to action and the rest of your content will be displayed in a similar fashion.

Another advantage is that the technology used for a mobile responsive site is more forward thinking as once it is created it can work with next month or even next year’s new devices without any additional programming required.

When it comes to your online presence, it is important to be consistent. If your customers and potential clients have a difficult time accessing your information, especially if you are sending them to a desktop version on a mobile device, you could lose business.

If you would like more information regarding a mobile responsive website for your business or organization, call or click and schedule an appointment with Knoxweb today.

Do I Really Need a Mobile Responsive Website?

mobile responsive website

A mobile responsive website really is the way to go, but not everyone is convinced.

Your mobile website design could be the reason you are losing business. Unfortunately, some mobile website design companies in Knoxville will say that you now have a mobile website design when in reality it is just a landing page. Once you click, “See the website,” you will be taken to the desktop website that is nearly impossible to read without pinching the screen.

Having a mobile website design that isn’t mobile responsive, is just as bad as having no mobile website at all. If you follow the Knoxweb blog, you know how frustrating it can be to your clients and customers if your website is not mobile responsive.

Regardless of your website issues, the most crucial and most important is mobility. These days more and more people are using mobile devices to locate restaurants, sales, addresses, phone numbers and much more, but if you aren’t responsive, no one will even know you exist.

According to Knoxweb over 60 percent of the people in the United States use their Smartphone or tablet to find the best deals on the net, and if that isn’t enough, those same people are shopping on their mobile devices as well. Fast forward another decade and that figure could be as high as 90 percent. So what is all the fuss about?

Google Recommends It

When Google talks, people listen. If you remember Googlegeddon or Mobilegeddon as it was affectionately called, you will know that businesses, organizations, and even individuals were penalized if they had not adopted a mobile friendly website into their marketing scheme back in April of 2015.

Google has even said that a responsive web design is by far the best practice in the industry as it enables people to see the same website whether they are on a PC or a Smartphone. Another reason that Google likes mobile responsive websites is that it makes it easier to share content on social media.

Many Devices, One Website

One of the best aspects when it comes to a mobile responsive website is that it gives the user a better experience whether they are on a laptop, desktop, tablet, Smartwatch or Smartphone. A responsive website will adapt to the screen, regardless of the size.

Knoxweb explains that when someone searches for a product or service on their tablet or Smartphone they can continue searching on a desktop or laptop. With a mobile responsive website, your potential clients and customers can continue where they left off. This makes it easier for you to sell your products and services regardless of the device.

A mobile responsive website gives users a more positive experience when transitioning from desktop to mobile or vice versa. If you have a dedicated mobile website, that potential customer will become frustrated as they will have to locate a different web address looking for the same product all over again.

If you would like more information regarding a mobile responsive website for your business or organization, or would like to schedule a no obligation consultation for a new responsive website, call or click and talk to Knoxweb today.

Is Website Content Really King

website content

Website content is important, but according to Knoxweb, your website content isn’t the only thing that will boost your SEO ratings.

Content is Never Enough

The most well thought out content that is both educational and informative is never enough. You may have the best website content in the world, but if it isn’t promoted the right way, no one will ever see it.

One of the biggest complaints that people have is that their great content isn’t being read. Content creators have had the problem since the beginning of time. Knoxweb can help promote your website content and your website so that you can reach your target market while attracting new audiences. Being able to convert your readers into subscribers is the first step in getting people to read your blogs. Once you have a solid subscriber base you can look at new ways to promote your blogs with the help of Knoxweb.

Promotion

Knoxweb has the expertise to optimize your content all over the World Wide Web. Knoxweb can create social media pages that will carry your website content to the people who need it most. Catchy and eye-popping posts are what you will need if you want to optimize your content. Knoxweb can also provide you with analytical tools that can help you understand what posts work best and what posts didn’t do so well.

According to Knoxweb, there are a few more things you can do to give your website the boost it needs.

Solid Strategies

When you schedule an appointment with Knoxweb for website content, it is important that you know whom you want to target. What do you want them to do once they read your content? Without knowing, you will be wasting your time. Have a solid plan when you post your content. Your blogs and articles need to be targeted to your audience; otherwise, your sales will begin to slip.

Experiment

If you follow the Knoxweb Blog, you will know that the web has been like the old west since its inception back in the 90s, with experts trying anything and everything to see what works and what doesn’t. By testing different social media sites and promotional strategies, you will be able to define what practices are best for your business or organization. Talk to Knoxweb who has the proven skills to avoid the hit and miss that comes with experimentation.

Do Your Research

Check out the competition. See what businesses in your market are doing to attract customers and potential clients. Read their content and find out why they are doing better in the search engines than you are. Keeping a leg up on your competitors will go a long way when it comes to planning your online marketing strategies.

When it comes to website content, it has to be thought provoking, entertaining, or educational, but how you get there really depends on your skills. Knoxweb can help promote your amazing content letting you get back to building your business.

If you would like more information regarding website content, social media marketing, web design or mobile web development, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Professional Search Engine Optimization for Proven Results

professional Search Engine Optimization

Professional Search Engine Optimization, or SEO seems to be getting more complicated, and if you are trying to do your own SEO for your business or organization, you could be hurting your company.

According to Knoxweb, a solid SEO plan is the only way to optimize your online marketing campaign. If you don’t understand SEO, you will never get the search engine results that you need to help your business grow.

Time is money

The biggest reason to hire a professional for your Search Engine Optimization is time. What is your time worth, and do you have enough of it to learn the SEO basics. Search Engine Optimization is constantly evolving and when you look at SEO complexities, you will be doing it all from writing your content and copy to ensuring that your code is user friendly. It is important to use off page strategies if you want to develop your website so that it performs well in the search engines. If you are running a company, you probably do not have enough time to do it all, and that’s where Knoxweb comes in.

Leave it to the Professionals

Even if you have learned some SEO and have implemented the strategies that are starting to give you results, your journey isn’t over. Professional Search Engine Optimization is a never-ending process. Knoxweb will build your website with the intent of ranking your pages with proven techniques that will work in the long term. Continued SEO efforts are essential if you want to stay on the first page of the search engines.

Knoxweb is a professional SEO company that takes the time to maintain your website and your search engine ranking. Not only will this boost your exposure on the web, but it will also give you better Google, Bing and other search engine results. Small business professional Search Engine Optimization will free up your time allowing you to concentrate on the core of your business or organization.

Instead of looking at how much you will pay for SEO, think about the money you will save when you hire a professional Search Engine Optimization expert from Knoxweb.

Before you attempt your own small business SEO, it is important to ask yourself if you can really afford the risk. If you get it wrong, you could be up for some serious penalties, which could take time to reverse. Had you hired Knoxweb to get it right in the first place, you will not have had the problem.

Long-term SEO helps drive traffic while generating leads and all-important conversions. With professional Search Engine Optimization, you are helping your business grow while making it more profitable.

The year is quickly coming to an end, and if part of your New Year plan is to elevate your presence on the World Wide Web, Knoxweb is here to help. With Knoxweb, you can come up with a solid online campaign that will improve your SEO and your profits.

If you would like more information regarding professional Search Engine Optimization, social media advertising, mobile website development or website design, call or click and schedule an appointment with the SEO experts from Knoxweb today.