Tag Archives: Knoxweb

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.

Christmas Traditions and where they Came From

Christmas

Christmas is just a couple of days away, and everyone knows that the true meaning of Christmas is the birth of Christ, but did you ever wonder where some of the strange customs that most people take for granted come from?

Christmas evolved from Saturnalia, the Roman festival honoring Saturn, the God of Agriculture on winter solstice.

With the Pagan celebration in full swing, it was natural to celebrate Christ’s birth on the same day. Many writers have given reference to December 25 with Christmas being celebrated as early as the 4th century. Although Christmas is on the 25th, no one knows the exact date or even what year Jesus was born. Some researchers believe that Christ was actually born during the spring.

Gifts

The tradition of giving gifts is said to come from the three wise men delivering gold, frankincense and myrrh to the newborn King, however, the true origin of exchanging gifts goes back much further with children being given wax dolls during Saturnalia. The dolls represented human sacrifices that the Romans gave Saturn in return for a good harvest. Plants and trees were also given to represent a good bounty for the year.

X-Mas

Although some believe that the, “X,” was a commercial way to take Christ out of Christmas, that couldn’t be further from the truth. X is the Greek letter for Chi, which is the first letter of Christ in Greek. Jesus name was abbreviated to XP, the combination of both the first and second letters for Christ in Greek.

Stockings

Although most know that Saint Nicholas was the early Santa Clause, stocking stuffing goes back to the charitable donations of Saint Nicholas himself back in the 3rd century. Saint Nicholas believed that children should enjoy life, but at the time, girls and boys under the age of 10 were forced to support their families.

Saint Nicholas gave food, furniture, and clothing. The bishop even handed out oranges, which were very expensive and quite rare. The problem was where to put the gifts so that the boys and girls would be able to find them. According to legend, the bishop saw the girl’s stockings hanging from the fireplace after being washed and thought, why not? From that point on, children would hang their stockings on the fireplace hoping for a visit from Old Saint Nic.

Mistletoe

The parasitic plant, which attaches itself to tree branches absorbing nutrients from the tree trunk have been inspiring generations with the plant having a mythological background in many cultures.

Aeneas, the famous Greek ancestor of the Roman people carried mistletoe in a golden bough while in Eddic mythology; mistletoe was the only thing that would kill the Norse God Baldur. Other pre-Christian societies believed that mistletoe carried the male essence and was an extension of vitality, fertility, and romance.

Mistletoe was used as a decoration to protect homes from lightening and fire and was hung year round replacing it each year at Christmas time. Although no one really knows where the kissing came from, it was first recorded back in England in the 16th century.

Merry Christmas from Knoxweb!

Why We Celebrate Veterans Day

veterans day

Veterans Day marks the anniversary of the ending of the hostilities in WWI between Germany and the Allied Nations in 1918. America honors all veterans who have served in the armed forces in the United States.

Known as, “Armistice Day,” the federal holiday became legal in 1938. Following WWII and the Korean War, Armistice Day was officially known as Veterans Day, which was dedicated to all veterans who fought in all wars.

United States President Woodrow Wilson asked that the day be observed with public gatherings and parades with a moment of silence occurring at 11:00 am on 11/11. In 1921, an unidentified US soldier who was killed in the war was officially buried at the Arlington National Cemetery in Washington DC.

From Armistice to Veterans Day

With the mobilization of the Air Force, Marines, Navy and the US Army, in WWII, lobbyists amended the act getting rid of Armistice Day in favor of Veterans Day with President Dwight D. Eisenhower signing in the legislation on the first of June in 1954 making November 11 Veterans Day honoring all American veterans who were in all wars.

All over the world

Australia, France, Britain, and Canada also commemorate veterans in WWI and WWII on or near the same date. Britain celebrates Remembrance Day on the second Sunday each November, while Canada has Remembrance Day on our near November 11. The Commonwealth countries and Europe observe two minutes of silence every November 11 at 11:00 am.

In the US, a wreath is laid on the Tomb of the Unknowns each November 11 with a ceremony that takes place at the Arlington National Cemetery with parades and celebrations held in every state across the country.

With all of the discord and anger that has spread across the United States as of late, Knoxweb would like everyone to take a moment to come together and remember why this great holiday is celebrated in the first place, to honor those who have fought for this great country.

Happy Veterans Day from Knoxweb.

Facebook Advertising More Important Than Ever

Facebook Advertising

If you aren’t using Facebook advertising to your best advantage, you could be losing money. According to Knoxweb, Facebook advertising can boost your business and improve your client base.

Although there are ways grow your business organically using Facebook, Facebook advertising is so affordable, that you may want to ask yourself why you aren’t advertising on Facebook.

Facebook is truly the King when it comes to social media and is the number one choice for marketing as it has never been less expensive to create new demand and build your brand.

Knoxweb offers a few good reasons to advertise on Facebook if you are still on the fence.

People Spend Their Lives on Social Media

Facebook is just too massive for you to ignore. Get a Facebook page for your business and join the 50 million or so other businesses that have already done so. Your future customers and clients are probably hanging out on Facebook right now.

According to recent statistics, the average user will spend about 28 percent of their time on social networks. That is equivalent to 1.72 hours each day. The average person will spend about forty minutes every day just on Facebook, liking, and sharing content. Every minute, Facebook users will like over 4.1 million posts.

Over a Billion

According to figures recently released by Facebook, 1.55 billion people are logging into the massive social media site every month with 1.39 billion doing it on a mobile device.

Last August, Mark Zuckerberg proudly announced that Facebook reached a new milestone with over 1 billion people using Facebook every day. Half a billion log in via their Smartphone or Tablet. Facebook Advertising helps you reach your demographic and your audience.

What Happened to Facebook Organic?

Facebook Organic is on the way out, and if you have a business page, you may not understand that your fans will not see your updates. It may be sad, but only about 0.5 percent will ever see your business page updates.

For years, Facebook has been reducing business page visibility in news feeds, and although this is frustrating business owners, Facebook Advertising is taking over, but the good news is that you do not need a massive budget to advertise.

Knoxweb explains that $50.00 will help get your message out to between 5,000 and 10,000 users, and best of all, you can target your audience to the people who are attracted to your brand.

Content Promotion

With Facebook Advertising, you can amp up your great content reaching people that will buy your products and services. If you are creating awesome content for your website, you obviously want people to read it. That’s why businesses share content updates across multiple social networks, however, these days that isn’t enough.

With Facebook Advertising, you can amplify your content reach. As a bonus, you will actually get reach that is more organic as influencers will start sharing your ads, and yes, people on Facebook do share Facebook ads.

Target your Audience

With Facebook advertising, you can target your ads by demographics, location, gender, age, behavior, interests, and connections. Facebook ads allow you to be seen by the audience that you want to target as you can:

  • Get creative with event targeting
  • Check out recent purchase behaviors
  • Build loyalty and create leads
  • Create audiences for your demographics

If you are unsure where to begin, Knoxweb can help. Knoxweb has been in the business of social media since its inception and truly understands that social media landscape.

If you would like more information regarding Facebook Advertising or any other social media advertising, call or click and speak to a social media guru from Knoxweb today.

A Mobile Friendly Website is More Important than Ever

mobile friendly website

A mobile friendly website is even more important today than it was yesterday, and if you follow the news, you will know that the downfall of Yahoo, it is up for sale with record low earnings, could be because the company avoided the mobile market.

According to Knoxweb, having a mobile friendly website that is responsive is crucial if you want to maintain your ranking on the search engines. If you don’t have a mobile friendly website, you will be penalized.

A few years ago, a mobile friendly website was seen as a nice perk, a feature that some businesses and organizations thought would be great to show off to clients and customers. Fast forward to 2016 and a mobile friendly website is imperative if you want to be found on the World Wide Web.

The momentum of the mobile world cannot be denied. Smart business owners understand that nearly 74 percent of all searches are coming from a mobile device.

Below are three reasons that you should have a mobile friendly website.

Google Has Two Indexes

Google has two search indexes one is for desktop searches and the other for mobile searches. Back in 2015 Gary lllyes, a trends analyst for Google told everyone in the SEO community that Google had begun working on a mobile only version everyone was shocked. That would give desktop users a complete separate search index to the search index that mobile users would have. In fact, Google has begun testing both indexes using different keywords in different states, cities, and countries. So what does that mean for you and your business? It means you better get a move on and make sure that your company has a mobile friendly website.

People are now using a mobile device more than a desktop for searches

Back in May of 2015, Google announced that more searches are taking place on a mobile device in 10 countries that included Japan and the United States. Knoxweb explains that business websites should be aiming their site design to mobile device users.

Consumers are spending an average of 15 to 20 hours each week doing research on Smartphone’s. Research indicates that people will visit a website that they are interested in purchasing from six times before they actually buy something. According to Knoxweb that study was conducted three years ago in 2013 so it is a safe bet that number has grown by leaps and bounds.

On the go customers use Smartphone’s for local business searches

Today most people have Smartphone’s and expect to be connected via these mobile devices. When needs and questions arise, the first place they go is the Smartphone. Most often, it is to buy products or services in the local area. It is vital that you are listed online and have a mobile friendly website that is listed correctly. An astonishing 69 percent of mobile users expect a business or organization to be located five miles within their location when making a bricks and mortar purchasing decision. If you do not have a mobile friendly website, you will not show up in the local search engine results.

If you haven’t joined the rest of the planet, it’s time to call or click and schedule an appointment with the team from Knoxweb for a mobile friendly website.

Memorial Day and Decoration Day

Memorial Day

This Memorial Day weekend take a moment to remember the real reason that the last weekend in May is dedicated to the veterans who have served the United States of America.

Originally known as Decorations Day, Memorial Day is a day that is dedicated to the remembrance of the people who have died while serving the United States of America.

New York was the first state to recognize Decoration Day as a Holiday in 1873, with all of the Northern States proclaiming it a holiday in 1890. The South refused to acknowledge Decorations Day, instead honoring their own dead on another day until after the First World War when the holiday changed from those who died in the Civil War to honoring all Americans who died during battle in any United States war.

With that being said, some claim their town to be the first to celebrate Decoration Day. Columbus, Miss held a ceremony with a group of women visiting a cemetery on April 25, 1866. They were there to decorate the Confederate soldiers graves who had died fighting the battle of Shiloh, however, when they noticed that the nearby graves of the enemy had been neglected they placed flowers on the Union soldiers graves as well.

Cities in the South and the North claim to be the birthplace of Memorial Day. Columbus and Macon GA, Richmond, VA, Boalsburg, PA and Carbondale, Illinois all say that the first Memorial Day took place in their township. At last count 25 towns and cities have claimed to be the originator of Memorial Day.

Memorial Day ceremonies were held on May 30 at the end of the 1800’s with state legislature passing proclamations to designate the day as an official holiday.

In 1971, Memorial Day became a national holiday, and although it was, and in some cases, is still referred to as Decoration Day, the holiday was officially known as Memorial Day.

Many states in the South have their own holidays honoring the fallen Confederate soldiers. Alabama celebrates Confederate Memorial Day on the 4th Monday in April while Mississippi celebrates on the last Monday in April. North and South Carolina observe Confederate Memorial Day on 10 May. Louisiana celebrates on 3 June with Tennessee calling the same date Confederate Decoration Day.

Regardless of the exact location or date, Decoration Day began after the Civil War when General John Logan, who was the National Commander of the Grand Army of the Republic, proclaimed that, “The 30th of May, 1868, is designated for the purpose of strewing with flowers, or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion, and whose bodies now lie in almost every city, village and hamlet churchyard in the land.” The General called it Decoration Day, as it wasn’t meant to be the anniversary of any battle in particular.

General James Garfield gave a speech on the first Decoration Day at Arlington Cemetery where more than 5,000 people decorated the 20,000 Confederate and Union soldiers who were buried there.

As you enjoy the long weekend with family and friends take a moment to remember all of those who have made it possible for you to enjoy your barbecues and picnics in the land of the free.

Knoxweb would like to wish everyone a safe and happy Memorial Day.

Need Help with Social Media Advertising?

Knoxweb

When it comes to Social Media Advertising, Knoxweb has got you covered with a team of professional Social Media Advertising experts that can help put you on the map when it comes to your online business profile.

When you schedule a no obligation Social Media Advertising consultation with the team from Knoxweb everything will be discussed in order to tailor make a Social Media Advertising plan for your business or organization. Most people have no idea that there is more to Social Media Advertising then Facebook, Twitter, Instagram and YouTube.

Depending on what products or services you sell, you may want to spend more time and effort on other Social Media Advertising for sites such as Pinterest, LinkedIn, Tumblr, or Snapchat.

As if 2015, there were hundreds of sites available for Social Media Advertising including WhatsApp, which was one of the fastest growing social media sites for the year.

With that being said, Knoxweb would like to share a few Social Media Statistics and Facts that may interest you.

It’s hard to believe that Facebook is now a bit over 11 years old and is still going strong as the leader of the pack when it comes to social media. Although Google+ tried to take Mark Zuckerberg off the throne, and although it cost more than a half a billion to develop, isn’t taken that seriously, be Social Media Advertising executives. However, Google+ may be the right fit. Only Knoxweb knows for sure.

Knoxweb explains that one of the largest trends to hit social media in the past 18 months is the move from free to pay to play. Another big impact on the social media scene? Whatsapp and Snapchat. These social messaging platforms have literally become social media networks in their own right.

Experts believe that the shift has occurred because Facebook is popular with all age groups and teenagers just don’t want to be in the same playground as their parents. Amazingly enough, both Shapchat and Whatsapp are now among the top five social media platforms on the planet. Facebook attempted to buy the chat social media site Snapchat for $3 billion, but was sent packing. However, Mark Zuckerberg and his Facebook family whipped out $20 billion and purchased WhatsApp instead.

Recent statistics indicate that there are 7.2 billion people in the world making these numbers quite interesting.

  • There are a little more than 3 billion active World Wide Web users
  • About 2.1 billion people all over the world have one or more social media accounts
  • 3.65 billion Smartphone and Iphone users access Facebook, Twitter, YouTube, Instagram and other popular social media websites on their tablets or Smartphone’s
  • Nearly 1.7 billion people across the globe are active on social media

Knoxweb really are the Social Media Advertising experts and with so much information out there, it is difficult to decide where to put your efforts when it comes to Social Media Advertising. Call and schedule an appointment with Knoxweb who can help you come up with a Social Media Advertising plan that will boost your profile. Once you have attracted more attention, your media profile will grow increasing your sales and your profits.

If you would like more information regarding Social Media Advertising, call or click and schedule an appointment with Knoxweb today.

Black Friday Controversies

Knoxweb

The day after Thanksgiving used to be spent recovering from all the food that you consumed the day before, but these days, people all over the United States are creating a new kind of family and friend get together, otherwise known as Black Friday.

According to Knoxweb, the unofficial start to the shopping season begins on the Friday after Thanksgiving and some is linked with the Santa Claus Day parades that celebrate Thanksgiving with Santa showing up at the end of the parade heralding the opening of the, “Silly season.”

During the later part of the 19th century and the early 20th century, many Thanksgiving Day parades or Santa Claus parades were sponsored by the department stores, including the Macy Thanksgiving Day Parade and the Toronto Santa Claus Parade sponsored by Eaton’s in Canada. The parades were used by the stores to launch their big Christmas advertising push. Eventually it became an unwritten rule that no establishment would do any sort of Christmas advertising until after the parade was over meaning the official shopping season would begin the day after. Of course, that unwritten rule has changed in the past few years with some stores pulling out the Christmas merchandise around Halloween.

Of course, the official start of the Christmas shopping season didn’t come without controversy.

Back in 1939, the retail shops would have loved to have had a lengthier shopping season, especially after coming out of the Great Depression from 1929 to 1939.

The retailers that survived knew that much of America would be spending more for Christmas and wanted to get a head start when it came to the competition. However, there wasn’t a single store that wanted to be the first to start advertising before Thanksgiving.

Then President Franklin D. Roosevelt changed the date and moved Thanksgiving to the week before. This angered the public. Everything would have to be changed, including travel plans with some families refusing to move the holiday causing the holiday to be split between two different days. Some started calling the public holiday, Franksgiving.

Other controversies that ensued thanks to Black Friday included unreasonable demands on employees, which meant working longer shifts during Thanksgiving as some larger stores were now opening on Thanksgiving Day, something used to be unheard of.

One of the biggest controversies concerned safety and health risks. People are out of control on Black Friday and with less staff for crowd control, things could and do get ugly.

Another problem with Black Friday is that some manufactures were selling products that were made specifically for Black Friday with specifications that were lower than they would be any other time of the year.

Employees are often left with no other choice but to work or risk being, “Let go,” if they didn’t or don’t work on Thanksgiving or Black Friday.

In the past decade or so, some retailers are opening on Thanksgiving evening with Gray Thursday beginning at around 8:00 PM. This practice is beginning to fade as more and more businesses, including Knoxweb, will be closed to celebrate the holiday with family and friends.

This Thanksgiving Day take a moment to remember what’s important and don’t forget to thank your friends and family for everything that you are thankful for.

Happy Thanksgiving everyone!

What you May Not Know about Thanksgiving

Knoxweb

Thanksgiving is a day filled with family, friends, and food, but according to Knoxweb, there may be some things that you don’t know about Thanksgiving, affectionately known as, “Turkey Day.”

When Swanson overestimated the amount of turkeys that people in America would enjoy in 1953 there were 250 tons of frozen poultry that the company needed to get rid of, but thanks to the ingenious mind of salesman Gerry Thomas, the humble TV dinner was born with the inventive Mr. Thomas ordering 5,000 aluminum trays. An assembly line was created with a line of people with ice-cream scoops and spatulas creating a mini feast of turkey, peas, corn-bread dressing, and sweet potatoes. Thomas admitted that he first got the idea from airplane food packages.

Magazine editor, Sarah Josepha Hale, the woman who was responsible for writing, “Mary Had a Little Lamb,” had an important role as far as Thanksgiving was concerned. After 17 years of writing letters to President Lincoln, she was able to convince him to issue a decree in 1863 that recognized the historic tradition of Thanksgiving.

South Carolina, Wyoming, and Louisiana claim to have come up with a Turducken, the now famous Thanksgiving bird that consists of stuffing a turkey with a duck that is stuffed with a chicken, commonly referred to as a Russian nesting doll for poultry. Although no one knows for sure, a Louisiana store claims that it ships over 5,000 Turduckens every year seven days prior to Thanksgiving. To some this may seem crazy, especially since the original meal featured lobster, eel, oysters, fish, and wild turkey. Today, several variations to the meal include tofurkey, a tofu version and of course, deep-fried turkey.

Every year the White House pardons a lucky foul before Thanksgiving, but where did the pardoning actually come from? Some say it began in 1947 when then President Harry Truman took pity on a very lucky turkey, other Historians claim that it began in the mid-1860’s when President Abraham Lincoln granted an official pardon to his son Tad’s pet turkey. It may alleviate some of the guilt, but it doesn’t stop Americans from consuming more than 46 million turkeys for the annual holiday.

Although today Thanksgiving is a feast, that was not the original plan. Plymouth Rock settlers initially meant the holiday to be a fast recognizing the, “Giving of thanks,” in the form of abstaining from food and prayer. However, the Wampangoag Native American tribe, who joined the settlers for the three day Thanksgiving celebration, contributed other harvest traditions that included feasting, games and dancing.

While the very first Thanksgiving was originally held in 1621, it would take another 150 years before all 13 of the American colonies would celebrate Thanksgiving at the same time in October of 1777. In 1789, George Washington haled the new holiday, while President Thomas Jefferson thought it was a ridiculous idea. Because Benjamin Franklin had an affinity for foul, especially turkey, he actually lobbied to make the turkey the national bird, obviously, that didn’t happen.

There are three towns in the United States that are named after the Thanksgiving bird. Turkey, North Carolina, Turkey Creek, Louisiana, and Turkey Texas. Interestingly enough each town has a population of less than 500 people.

This Thanksgiving Knoxweb would like you to take a moment to appreciate your family and friends and enjoy a safe, joyous and Happy Thanksgiving!

You Do Need a Mobile Friendly Website Design

Knoxweb

When it comes to the internet, people want fast access. Unfortunately, not all websites feature a mobile friendly website design causing more headaches than most would like to deal with. However, when you contact Knoxweb for a mobile friendly website design for your business or organization, you can be assured that you will have happy users and even happier customers.

Unfortunately, not everyone has jumped on the mobile friendly website bandwagon. Even some of the larger websites, such as the Major League Baseball site are still living in the dark ages with websites that are not mobile friendly. Trying to read the stats on your mobile phone can be extremely frustrating, especially when you have to pinch and scroll on your Smartphone or tablet.

These days an informed business owner understands how important it is to have a mobile friendly website, and that is where the team of mobile friendly website designers from Knoxweb comes in.

When you schedule an appointment for a mobile friendly website design with Knoxweb the team will discuss the type of website you have now, and where you would like to go in the future. Knoxweb knows that the technology that is being used today will probably be a bit different than the technology that will be around tomorrow and will do their best to make sure that your new mobile friendly website design will still be relevant in the next two, three, four, or five years.

One of the biggest issues that consumers and internet users have is mobile friendly website design. Most people believe that their site features a mobile friendly website design, but when you get there, the information is nearly impossible to read.

Of course, you do not have to redesign your entire site just to make it mobile friendly. Knoxweb can design and develop a new mobile friendly website based on the website you already have, and best of all, it will not cost you a fortune.

It is quite clear that mobile friendly websites are the way of the future, especially if recent statistics have anything to say about it. Tablets and Smartphone’s are now the preferred method when it comes to the World Wide Web, and the amount of people who use their mobile device to surf the web is only going to increase.

If you do not have a mobile friendly website design, your customers will find another favorite place to shop and surf the web. Back in 2013, shopping trends changed drastically will more than 55 percent of consumer shopping done on a tablet or Smartphone as opposed to a laptop or desktop. Desktop and laptops combined accounted for just 45 percent of the lion’s share.

These days’ people prefer the convenience of a mobile device shopping, doing research, and entertaining themselves online. Users are even scheduling appointments online and if you do not give your clients and customers what they want, they will go elsewhere to find the information that they need.

Because a mobile device has a smaller screen, the visuals on a regular website will become distorted. When Knoxweb builds a mobile friendly website design for your company it will be pared down with essential features and links to your secondary informational pages.

When it comes to a mobile friendly website design, you can depend on Knoxweb. Call and schedule an appointment for a mobile friendly website design today.