Tag Archives: Knoxweb mobile apps

Mobile Apps Future 2017 and Beyond

mobile apps

The world of mobile apps has certainly changed, especially when you consider that mobile apps haven’t been around for that long.

According to Knoxweb, when Steve Jobs introduced the very first Macintosh he predicted the explosion of this new digital system. Jobs proclaimed that it would be like a record store where you could download software over phone lines. Mr. Jobs saw app stores and mobile apps emerging quickly. The first emerged from the game Snake debuting in 2008.

Fast forward to 2017, where mobile apps are used for everything from gaming and telephony to utilities. There are apps used to dominate your experience, and apps that are your, “Home screen.” These days’ mobile apps are used to maximize your experience without taking over your attention. So what’s next?

Content Volume

Because there is so much content produced, it will eventually lead to managing mobile apps differently. A new concept that is proving to be quite persuasive and something that is already being used by Facebook and Twitter is the, “Card.” The card allows your content to be presented consistently, and with mobile becoming more wearable, it is imperative that intelligent aggregation takes place in order to fuel the innovation of the mobile app.

Every Screen

Knoxweb explains that multiscreens will become every-screen with mobile app developers designing a single mobile app for all devices and not just mobile and desktop. Web designers are coming up with a single experience that will allow the user to stretch across any web connected terminal. This type of application would be used with the card system so that users can connect anywhere in the world.

Customizable Mobile Apps

Some analysts believe that apps as you know them now will no longer exist being replaced by services and brand names that will provide you with actionable insights 24/7. It will be like your own personalized newsfeed that is loaded with the products and services that you want and use. Everything will be presented in real time when you need it most.

Emojis

Marketers are discovering that one of the biggest ways to entice people of all ages is with Emoji apps. The apps that gained popularity with the coveted millennial market are influencing younger and older generations as well. Generation Z, the eldest of the millennial’s’ with men and women in their mid thirties, grew up with social media and a digitally connected world.

Connecting with text, images, and emojis that give users emotions such as a heart, a smile, or a wink is fun and breaks up boring text messages. Smart businesses and organizations are using emjois to communicate with their desired demographic infiltrating mobile devices.

One of the most popular communication trends is now the popular way to brand products and services. Facebook offers brands opportunities to showcase products and services with emojis in its messaging app.

The future of mobile apps remains to be seen, but according to Knoxweb will continue to become increasingly seamless, regardless of the device that is being used.

If you have been considering a mobile app for your business or organization, Knoxweb can help. Call or click and schedule a no obligation consultation with Knoxweb to discuss mobile apps.

Call or click now and find out if mobile apps are right for your business or organization.

Mobile Apps or a Mobile Website for Business

mobile apps

Mobile apps are great tools for business, but unless you have done your research, a mobile app may not be the best solution for your company. According to Knoxweb, there are some things to consider before you take design a mobile app.

You may think having a mobile website is enough, but without mobile apps, it is more difficult to engage with your clients and potential customers. Knoxweb explains that mobile apps allow you to talk to your users in real time.

If you follow the Knoxweb blog, you will know that there are more mobile than desktop users. Using mobile apps effectively will attract new customers giving your business or organization a heads up on the competition.

What to Consider

Budget is one of the first things to put on your list. You need to determine if the cost will be effective in your marketing strategy. Other things to put on your list include usability, features and your demographic.

Recent studies indicate that users now prefer a mobile app to a mobile website.

Below are a few more reasons to build a mobile app for your business:

Better personalization-When you personalize your app you are tailoring your communication to your customers location and their usage behavior. With a mobile app, your users can set up preferences at the beginning based on customized content. Mobile apps also observe and track your user’s engagement offering updates and user recommendations. A mobile app can also identify user location in real time allowing geography specific content. Personalization can also improve your conversion rates.

Notification Made Easy-Email used to be the best tool for business, however because of overuse, email may not be as effective as it used to be with open and click rates dropping. Ease of notification is one of the biggest advantages when it comes to mobile apps.

Using Mobile Features

A mobile app has the advantage when it comes to utilizing mobile device features such as making a phone call, finding a location with GPS, or accessing your contact list. Mobile features also make user experience fun and interactive.

If forms or photographs need to be submitted, the camera can be used within the mobile app allowing the user to capture and submit a photo. This feature also makes it easier to perform simple tasks in a shorter amount of time boosting your conversion rates.

Work Offline-One of the biggest differences between mobile websites and mobile apps is the ability to work without an internet connection. Although the app itself may require connectivity for the majority of tasks, basic content is still available offline.

Design Freedom-Although web design is certainly more advanced than it used to be, mobile websites still relay on browsers when it comes to elementary functions. A mobile website depends on browser features such as an address bar, a refresh button, and a back button. Mobile apps do not have these restrictions. Knoxweb can design your mobile app with elaborate features that are based on gestures such as pinching, holding, dragging, swiping, and tapping.

If you are still unsure about a mobile app for your business or organization, call or click and talk to the professional mobile apps team from Knoxweb. Knoxweb can help you determine if a mobile app is right for your company.

Call or click now.