Mobile Apps for business are huge. Restaurants use them for easy menu access, while movie theaters use them to sell tickets. Just look at the Apple or Google store and you will see just how many companies have jumped on the mobile app bandwagon.
Twenty years ago, no one would have imagined that anything and everything would be available on a cell phone. Today everything is mobile. From marketing to products and services, mobile apps are the way of the future.
Mobile apps are a way of life. With over 52 percent of people around the globe using mobile applications on a daily basis, considering a mobile app for business is smart.
Mobile Apps for Business
Mobile apps run on specially designed software that is downloaded directly to your mobile device. There are hundreds of mobile apps available including payment and calendar mobile apps, email apps and business management apps.
If you follow the Knoxweb Blog, you will remember that there are three types of mobile applications. Native Mobile Apps, Hybrid Mobile Apps and Web Mobile Apps.
Because Knoxweb have been in web development for 1996, mobile application development was a no brainer. Since the beginning, Knoxweb has been building mobile applications for all types of businesses and organizations.
Mobile App Development Steps
From the concept and idea phase to the functional design and the final development stage, mobile apps are designed with you in mind.
During the concept stage, your mobile app needs will be discussed with the team from Knoxweb. Using your detailed specifications, the first phase is complete when everyone understands what is required from the mobile app.
In the functional design stage for your mobile app, Knoxweb will show you how your new mobile app will look and its design. User action assessment, graphics, and tools are also added during the functional design stage.
Once your function is sketched, the development begins. Depending on your mobile app platform, your app will be coded and tested for functionality. Every mobile app designed by Knoxweb is tested for design, use, quality, and glitches. This prevents any bugs on launch day.
Launch Day for Your New Mobile App
It’s time to get ready for the launch after extensive automated and manual testing. This includes launching your new mobile app to platforms. Unnecessary downgrades aren’t an issue as Knoxweb maintains and upgrades regularly.
Mobile Apps and Your Business
If you are still on the fence about developing a mobile app for your business, consider that mobile apps increase company profits. With a mobile app you can promote your products and services with push notifications while motivating potential customers to hit the buy button. You can also contact your fans and followers directly who have your mobile app installed on their device.
For example, if you run a restaurant in Knoxville, you can send special offers to diners in your area. With geolocation technologies available offline, it’s easy to find your eatery.
Mobile Apps for Audience Building
Because customers no longer have to look up or remember a website, they will be more apt to download your mobile app from the app store. Depending on your mobile apps functionality, users can access your app without the internet.
Marketing Your Mobile App
You can have the best mobile app in the world, but if no one is seeing it, you will have wasted a lot of time and money. According to Knoxweb, the only way to expand your audience is to create a mobile app campaign that will attract users.
Be creative when you market your new mobile app. Do an email blast and share the news on your social media pages. Write and post an entire blog dedicated to your new mobile app.
Other ways you can market your mobile app include surveys, questionnaires, and suggestions. One of the most valuable assets of a mobile app is the ability to provide user feedback.
Business Organization and Mobile Apps
You can easily optimize your team interactions, and monitor and manage the office. Your employees can exchange files, data, and statistics to organize the workday. Mobile apps for the business side of your business ensure a smooth interaction between everyone in your company. This is especially helpful if you run more than one location.
Mobile Apps Equal Loyalty
People want information now. When you enable users to purchase movie tickets or reserve a table at your restaurant, you are creating value. When you provide a valuable experience to your users, they will be loyal.
Offer customers special discounts and promotions that are only available to those who have been loyal. When you send push notifications about specials, you are adding more value to your business.
If you are curious about mobile apps, or on the fence about developing one, call and schedule a no obligation consultation with Knoxweb today.