When it comes to Facebook Advertising, you need to work with the professionals from Knoxweb who can help take the burden out of Facebook Advertising. Social Media is imperative if you want to grow your business, but unfortunately, unless you can spend hours on Facebook Advertising, you could make mistakes that will cost you.
Facebook Advertising can be very powerful, but unless you have the experience, as Knoxweb does, you could be learning a tough lesson. Below are three common mistakes that businesses and organizations make when it comes to Facebook Advertising.
Stop Targeting People who aren’t Interested in your Business
Unfortunately, some companies are spending far too much time targeting non-fans. According to Webtrends, businesses and organizations that target fans will have a 700 percent click through rate. Although that doesn’t always transfer to sales, it does get people on your page. Knoxweb has the expertise to target your audience with relevant Facebook Advertising that will get you noticed.
Avoid the Superbowl Syndrome
Superbowl Sunday attracts larger companies who can afford to buy one or two add slots as they will reach over 90 million people, however, unless you have a spare million or two to spend, spending a fortune on Facebook Advertising will not get you the results you want or need. Knoxweb understands that the more relevant audience you have for Facebook Advertising the better. Target towards your users and you will spend less of your Facebook Advertising budget.
All businesses and organizations have less than a second to get attention, and if you are ad is appearing everywhere and isn’t relevant to your target audience your potential customers will go to the competition. When you communicate relevance and target a specific audience with a few smaller ads, instead of one million dollar Superbowl Sunday ad, you will see better results.
Test Those Images
A picture truly does paint a thousand words, especially when it comes to Facebook Advertising. Never assume that you know it all when it comes to images. An image that you think will get tons of click throughs and shares is not a good idea. If you test your assumptions, you truly are missing the Facebook Advertising point as well as the opportunity.
Knoxweb understands how important it is to split test your Facebook Advertising images and ads. Before you spend your ad dollars on Facebook Advertising do a test so you can gauge what types of pictures your audience likes best. In other words, post pictures with catchy descriptions or ask your users what images they like best. Remember, posting is free, but Facebook Advertising isn’t. When you post a dozen or so pictures on your page such as animals, people smiling, food or any other images that pertains to your business, regardless of how far out there they may seem you will know what types of images will work best in your Facebook Advertising campaign.
In a recent survey conducted by Webtrends the images that attracted the most attention were pictures of animals, quirky holiday decorations, and interesting photos of food. Nobody really knows why the people who were involved in the survey chose those particular images, but the point is, you can save money when you choose photos that have been tested organically in your Facebook Advertising scheme.
If you would like more information regarding Facebook Advertising, schedule an appointment with Knoxweb today.
