The customer service experience has changed. Thanks to the internet, people expect answers yesterday. With so many ways to access those answers, businesses need to be prepared. From text message marketing to artificial intelligence marketing, you and your company need to be at the forefront of modern technology.
Because most brands are using digital marketing, you need to as well, especially if you are in a competitive industry.
Getting to Know Your Customers with Digital Marketing
Businesses have relied on conventional ways of advertising to grow and build relationships. Unfortunately the in person meetings and long telephone conversations are not as common as they once were. In fact, most retail businesses never meet the majority of their customers.
Knoxweb, who have been in the web business since 1996, applies advanced analytics so that you can understand who your customers are without ever meeting them in person.
Customer Service is Advertising Whether you Like it or Not
Since the dawn of digital, the way companies and customers interact has changed. Because customers can literally contact a business 24/7, they want answers to their questions immediately. If that doesn’t happen, those customers will tell their family and friends that your company doesn’t have very good customer service.
Knoxweb explains that over 50 percent of unhappy customers will let everyone they know about your bad customer service.
Brands must provide quality customer service, as people are much more apt to chat about bad experiences than the good ones. Bad customer service can go viral, but so can great customer service. When you put effort into your online customer service, you will be touching people and inspiring positive emotions.
Digital Marketing and Customer Service
Before the internet, all customer service took place in person. Face to face communication isn’t like it used to be. These days you connect through the web through social media marketing, text message marketing, IA marketing and all of the other types of marketing that is done online. Your customer service needs to be on point if you want people to support your products and services.
Social Media and Customer Service
Good customer service spreads like wildfire on the net, but so does bad customer service. Having a team of customer service representatives to handle your queries on social media is the best way to stay on top of things.
Responding to comments is just the tip of the iceberg when it comes to good customer service on social media. Be diligent and if a problem occurs, handle it. If it is something that your staff can’t handle, deal with it yourself as quickly as possible.
Customer Service More than Questions
Customer service is the best way to blend your digital marketing efforts, but is much more than answering questions from users. Your customer service team can offer incentives to fans and followers.
Consider coupons or give users a discount for referrals. Customer service is just another way you can market your brand, and best of all, it will not cost you any more than you are already paying.
Digital Marketing and Customer Service
Knowing where to put your efforts when it comes to digital marketing is tough. The professionals from Knoxweb have the experience to put your brand at the top of the search engines, especially if you have a strong customer service system in place. People love great customer service, if you are not providing it; they will shop elsewhere, even if they are crazy about your products and services.
If your customer service system is less than stellar, call or click and schedule a no obligation digital marketing consultation with Knoxweb. Customer service matters. Call or click and schedule your no obligation consultation with Knoxweb today.
